Marketing for SMEs

Епизоде

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  Tanya Brody on Why Your Weekly Email Turns Subscribers Into Buyers 17.09.2026 40мин

  Business owners can outsource their funnels, automation and most of their marketing, but Tanya Brody believes they should still write one email themselves every week.Jeremy Yang speaks with Tanya, a direct-response web copywriter and email marketing consultant, about why weekly nurture emails help potential customers get to know and trust the person behind a business.Tanya explains why asking for a sale too early is like proposing on the first date, and how useful, consistent emails can gradually move subscribers closer to buying.They also discuss:When to use general nurture emails and targeted email segmentsWhy the right email platform is the one you can actually useThe limits of automation when the offer or writing is weakWhy Tanya refuses to use purchased lists or cold email systemsAffordable ways small businesses can improve their email marketingHow Tanya uses AI without handing over her voiceWhy business owners should continue writing at least one email themselvesThis episode is for SME owners who know they should email their list more consistently but struggle with what to write, how much to automate or where AI should fit.Learn more about Tanya BrodyWebsite ➡️ https://tanyabrodycopywriter.com/Free Custom Subject Line Generator ➡️ https://emca.tanyabrodycopywriter.com/subject-line-generatorLinkedIn ➡️ https://www.linkedin.com/in/tanyabrody/Facebook ➡️ https://www.facebook.com/tanyabrodycopywriter/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Rachel Moore on Why Your Experience Has to Become the Differentiator 11.09.2026 49мин

  Rachel Moore has worked in marketing for 18 years, which means she’s seen Facebook pages, organic social, paid media, outsourcing, startups and now AI all come through.The more interesting part of Rachel’s story is how she has continued adapting as the work itself has changed.She has worked in corporate roles, built businesses, moved into fractional work and now hosts and produces B2B podcasts for companies that need more than someone simply handling production behind the scenes.Her response to cheaper outsourcing and AI hasn’t been to compete on price or output alone. It has been to work out what she can offer that is much harder to replace.They also discuss:Competing with lower-cost outsourcing without racing to the bottomHow experience and judgement affect the way marketers use AIWhy human marketers may become more valuable as AI produces more contentRachel’s move from corporate marketing into fractional workFinding the part of your service that can’t easily be commoditisedRachel also shares lessons from her earlier attempts at building a business and how they shaped the way she works today.No pitching, no gatekeeping. Just a candid conversation with someone who has been through a few marketing cycles and kept finding ways to adapt.Learn more about Rachel MooreLinkedIn ➡️ https://www.linkedin.com/in/rachelhasthemic/Website ➡️ https://butwaittheresmoore.com/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Kate Engler on How to Get Media Coverage Without a PR Agency 10.09.2026 37мин

  Kate Engler has spent 30 years in PR and media, and these days she teaches business owners how to get media coverage without relying on a PR agency.I went into this conversation knowing very little about PR, so I wanted to understand what journalists actually look for and why some businesses manage to get coverage while others struggle.We get into:• How business owners can find media angles they may already be sitting on• Why you should never pitch a journalist the same way you pitch a customer• How to know whether your business is actually ready for media attention• Real examples of business owners turning media appearances into exposure, leads and revenueAnd much much more...Kate also shares why getting media coverage isn’t necessarily about talking directly about your business. There's a better approach.More links to Kate and Kate's offerings below:Meet the Press MasterClass ➡️ https://meetthepressmasterclass.com.au/Kate Engler on LinkedIn ➡️ https://www.linkedin.com/in/kate-engler-publicity/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement 08.09.2026 30мин

  AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but when people let it decide what the real problem is.Jeremy Yang speaks with John Suarez, Senior Director, Client Operations at SmartBug Media and co-author of The Marketer’s Manual on Generative AI. John has worked with AI since 2018 and now helps teams use it across marketing, HubSpot and revenue operations.They discuss where human expertise still matters, why AI’s probabilistic nature creates a ceiling for high-stakes work, and how businesses can introduce AI without handing over judgement or accountability.They also discuss:Why AI adoption should begin with education and one small pilotThe security risks businesses may be underestimatingWhy AI tools keep trying to continue the conversationHow to hire people who can identify the right problemWhy AI literacy may soon become non-negotiable at workWhat happens when junior employees no longer get enough practical repsThis episode is for SME owners and managers who want to use AI seriously without confusing faster output with better decisions.Learn more about John SuarezLinkedIn ➡️ https://www.linkedin.com/in/johnjsuarez/SmartBug Media articles ➡️ https://www.smartbugmedia.com/blog/author/john-suarezThe Marketer’s Manual on Generative AI ➡️ https://www.amazon.com/Marketers-Manual-Generative-AI-Innovate-ebook/dp/B0DS99959QLearn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Dave Liong on Why Office-Based VAs From Indo Is The Way To Go 03.09.2026 33мин

  Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds.In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave Liong from VA For Everyone about the problems businesses commonly encounter when outsourcing and how an office-based model can address some of them.Dave explains how VA For Everyone supports its Indonesian staff through local offices, equipment, supervision and a workplace community. He also discusses why businesses need to match the person’s experience and working style to the role instead of treating every VA as interchangeable.They also discuss:Communication and accountability problemsVAs working for multiple clientsStaff retention in IndonesiaExperience, initiative and giving feedbackAd hoc, part-time and full-time hiringTesting whether someone’s skills match their CVHow AI will change the skills required for VA rolesThis episode is for SME owners considering offshore staff and those who want to understand why a previous outsourcing arrangement may not have worked.Learn more about Dave LiongLinkedIn ➡️ https://au.linkedin.com/in/dave-liongVA For Everyone ➡️ https://vaforeveryone.com.au/VA For Everyone on LinkedIn ➡️ https://www.linkedin.com/company/va4everyone/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Keith Lauver on Escaping AI-Generated Mediocrity 02.09.2026 31мин

  AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable.Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools.Keith explains why businesses risk losing their voice and point of distinction when they use AI purely to produce more content. They discuss how Ella was created to keep a business’s positioning, customer knowledge and marketing thinking connected to the work it produces.They also discuss:Why below-average work may be the first thing displaced by AIHow businesses can use AI without sounding like everyone elseKeeping your own point of view while building a content systemHow MCP could connect marketing tools, advertising data and analyticsWhy small businesses are not behind on AI, despite how tools are pitched to themThe risk of building an entire workflow around one AI platformThis episode is for SME owners, marketers and agencies that want help from AI without handing over the thinking, voice and knowledge that make their business different.Learn more about Keith LauverEllavator AI ➡️ https://www.ellavator.ai/Keith Lauver on LinkedIn ➡️ https://www.linkedin.com/in/keithdlauver/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Solveig Petch on What Founders Misunderstand About Branding 28.08.2026 35мин

  Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement.Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design.Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves understanding where the business is going, what it wants to be known for and how that thinking should influence every customer touchpoint.They also discuss:How to recognise when your business has outgrown its existing brandWhy founders cannot completely outsource the thinking behind their brandWhich businesses benefit most from professional branding workHow smaller businesses can build a useful foundation before hiring a specialistWhat business legacy can look like without building a huge companyWhy experienced creatives still matter in an era of AI-generated designThis episode is for SME owners whose business has grown but whose website, messaging or visual identity no longer feels representative of where the company is today.Learn more about Solveig PetchWebsite ➡️ https://petchy.co/LinkedIn ➡️ https://www.linkedin.com/in/petchy/Instagram ➡️ https://www.instagram.com/petchy.co/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round 25.08.2026 30мин

  Being busy can hide a future sales problem.Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero.Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses.Before moving into marketing, Dan spent nearly a decade in the events industry and scaled productions from small local gatherings to shows with more than 3,000 attendees. He later worked inside a large agency before founding Codarity and eventually narrowing its focus to the events industry.Dan explains why relying on referrals creates unpredictable revenue, how long buying cycles affect event businesses and why running more ads will not necessarily fix a growth plateau.They also discuss:Why serving every type of client made Codarity harder to scaleThe four pillars of Dan’s Evergreen Event Profit SystemHow automation keeps the pipeline moving during busy seasonsWhy highly specific LinkedIn content can generate leads with only 150 impressionsLosing around 60% of Codarity’s clients during COVIDThe hidden opportunities businesses miss when they depend on word of mouthWhy short marketing trials lead to repeated restartsThis episode is useful for event businesses, agency owners and other service companies that experience uneven demand or rely heavily on referrals.Learn more about Dan CharlesLinkedIn ➡️ https://uk.linkedin.com/in/dancharlesCodarity ➡️ https://codarity.com/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Tracy Brinkmann on Why AI Should Challenge Your Thinking, Not Replace It 24.08.2026 38мин

  AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work.In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy Brinkmann, host of The Dark Horse Entrepreneur podcast. Tracy draws on decades of experience across entrepreneurship, corporate marketing, coaching and podcasting to explain where AI genuinely helps smaller businesses and where human judgement still matters.They discuss how microbusiness owners can use AI as a creative sounding board, test more specific product ideas and extract more value from knowledge they already have. Tracy also shares how his own path took him from addiction and a police raid to working with companies including Coca-Cola, Home Depot and Victoria’s Secret.They also discuss:How one product grew from $250,000 to $5 million in annual Amazon revenueWhat early Facebook advertising was like for businessesWhy advertising eventually appears on almost every new platformThe current limits of vibe codingAI creatives and the “uncanny valley”How email reactivation campaigns can produce revenue from an existing customer listThis episode is for SME owners, solopreneurs and creators who want to use AI without losing the experience, judgement and original thinking that make their work valuable.Learn more about Tracy BrinkmannWebsite ➡️ https://www.darkhorseentrepreneur.com/LinkedIn ➡️ https://www.linkedin.com/in/tracybrinkmann/YouTube ➡️ https://www.youtube.com/@DarkHorseEntrepreneur/videosLearn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/Looking for more practical ideas to help you run and grow your business?Explore Digital Goliath’s latest articles and how-to guides for SME owners.Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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  Lydia Lee on Scaling Down a Business Without Sacrificing Profit 20.08.2026 54мин

  A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted.In this episode of Marketing for SMEs, Jeremy Yang speaks with Lydia Lee, creator of the Tiny Business Method and founder of Screw the Cubicle.After building a business with three full-time staff, eight offers and a constant cycle of launches, Lydia realised she had recreated many of the pressures she originally left corporate life to escape.Lydia explains how established business owners can simplify their offers, marketing and operating model without automatically sacrificing income or impact. She also shares how to recognise whether you have outgrown your work or whether the business itself has become too complicated for you to manage sustainably.They also discuss:Why choosing a profitable niche starts with understanding your skills and lived experienceThe hidden costs of pursuing arbitrary revenue goalsHow to replace constant online marketing with fewer, better-fitting channelsWhy a leaner business can sometimes leave the owner with more profitHow founder burnout can be a business-model problemThis conversation is for established service business owners, coaches and consultants who have built something successful but no longer enjoy the way it operates.Learn more about Lydia LeeWebsite ➡️ https://screwthecubicle.com/LinkedIn ➡️ https://www.linkedin.com/in/lydiallee/YouTube ➡️ https://www.youtube.com/screwthecubicleLearn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  Humaira Akhter on Finding the Red Thread Behind Your Best Offer 19.08.2026 41мин

  Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night.Humaira Akhter believes established business owners need to start somewhere deeper.In this episode of Marketing for SMEs, Jeremy Yang speaks with Humaira, creator of the Genius Offer Blueprint™, about finding the “red thread” that connects your experience, strongest work and personal history.Humaira explains why multi-skilled experts can struggle to choose one clear offer. Being capable of solving many problems can leave a business fragmented, difficult to explain and easy to forget.Her process looks at the high points, low points and turning points across your life and career. These patterns can reveal the work you are best placed to become known for, rather than forcing you into a niche that does not feel right.They also discuss:The difference between a zone of excellence and a zone of geniusWhy capable business owners repeatedly create offers but never execute themHow an aligned offer can remain relevant as the market changesWhy dialogue can uncover context that an AI tool may overlookWhat happens when a business owner keeps waiting to feel readyThis conversation is for experienced coaches, consultants, creatives and service business owners who can do many things well but are struggling to decide what their business should be built around.Learn more about Humaira AkhterWebsite ➡️ https://humairaakhter.com/LinkedIn ➡️ https://www.linkedin.com/in/humairaakhter/Genius Offer Diagnostic ➡️ https://humairaakhter.com/quiz/find_my_redthreadGenius Offer Blueprint™ ➡️ https://humairaakhter.com/geniusofferblueprintLearn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  Jenna Oberstein on the Social Media Mistake That Makes Businesses Look Awkward 18.08.2026 33мин

  Feeling uncomfortable on camera is not something you can easily hide. Even a small amount of awkwardness becomes far more noticeable once the video is published.Jeremy Yang speaks with Jenna Oberstein, Founder and Director of ATAG Communication, about helping business owners create social media content that feels natural rather than rehearsed.Jenna explains why she avoids scripts during content shoots, how she helps clients become more confident on camera and why the business owner is usually the right person to appear in the content. She also shares a practical way for small businesses to plan their own posts using a content calendar and repeatable content segments.They also discuss:Why consistent content can matter more than going viralHow social media helps potential customers validate a businessWhen to manage social media yourself and when to hire someoneWhat a social media manager should actually take responsibility forHow Jenna uses AI without removing the human side of the contentWhy the right client and agency fit mattersThis episode is for small business owners who manage their own social media, are considering hiring someone or want to judge whether their current social media work is being handled properly.Learn more about Jenna ObersteinLinkedIn ➡️ https://au.linkedin.com/in/jenna-oberstein-045684164ATAG Communication ➡️ https://www.atagcom.com/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  William “Billy” Sammons on His Unusual Approach to Local Referrals 13.08.2026 28мин

  Most businesses try to generate referrals by asking for them. William “Billy” Sammons builds them by helping local businesses first.In this episode of Marketing for SMEs, Jeremy Yang speaks with Billy, the creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency. Billy explains how creating useful video content for local businesses helped him build trust, form referral partnerships and become more visible within his community.They also discuss:Why pitching immediately after helping someone can undo the trust you createdHow to choose local businesses that align with your interests and valuesWhy community-focused emails can outperform industry updatesHow introverts can use one-to-one interviews to build connectionsHow to make relationship-based marketing manageable and repeatableThis conversation is for service professionals, salespeople and business owners who want to build stronger local relationships without relying entirely on cold outreach.Learn more about William “Billy” SammonsLinkedIn ➡️ https://www.linkedin.com/in/william-sammons-9951181a/Live Local Warm Marketing ➡️ https://www.livelocalwarmmarketing.com/Get the free Connector Blueprint ➡️ https://www.referralblueprint.com/Warm Marketing: The New Currency ➡️ https://www.amazon.com/dp/B0F6LMY1L8Live Local Podcast ➡️ https://www.livelocalwarmmarketing.com/the-podcastLearn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  Jevon Le Roux on the E-Commerce Mistake Costing Millions 10.08.2026 28мин

  On this episode of Marketing for SMEs, Jeremy Yang talks with Jevon Le Roux, founder of Keeyu, about why 1 in 5 online shoppers end up calling to ask "where is my order," and what that's costing Australian e-commerce businesses.They also cover:- How a disaster at a $100 million DTC business first exposed the gap between marketing and post-purchase support- The COVID warehouse sale that broke his team's systems and sparked the idea for Keeyu- Why customer service gets measured on fixing problems instead of preventing them- What an "orchestration layer" actually does across order, payment, warehouse and delivery systems- How one customer cut support tickets by 55%, saving close to half a million dollars in a year- The three objections that stop brands from adopting a new category of tool, and how Keeyu's ROI guarantee addresses them- What actually protects a fast-moving startup like this from getting copiedJevon Le Roux is the founder of Keeyu, an Ecommerce automation and AI Ecommerce Operations company. You can find Jevon and Keeyu at https://keeyu.com.If you run an online store and you're tired of "where is my order" tickets, this one's worth a watch.Jevon Le Roux on LinkedIn ➡️ https://www.linkedin.com/in/jevonleroux/Keeyu ➡️ https://www.keeyu.com/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  Kem Tossoun on Why AI Should Start With You, Not Your Business 05.08.2026 32мин

  Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Kem Tossoun, co-founder of Glitch Cat Club, to talk about how everyday people and small businesses can actually use AI without getting lost in the noise.Kem spent two decades across investment banks, running a global data management office at UBS, before co-founding Glitch Cat Club with Chase Aldridge. The two of them built the community to answer one question: how does the average person cut through the noise and figure out where to actually start with AI.They also cover:Why Glitch Cat Club charges $29 a month instead of the thousands some AI courses costThe gap between using AI personally and applying it properly inside a businessHow AI can connect your email, calendar and reports to save real hours each weekWhy "build in public, break in public" is the community's core philosophyKem's personal story of teaching his mother, who struggles to read, to use AI by voiceGive it a watch if you want a clear, no-hype starting point for using AI in your business.Learn more about Kem Tossoun and Glitch Cat Club, check out:Instagram ➡️ https://www.instagram.com/kem_glitch/Website ➡️ https://glitchcatclub.comLearn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen to Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn more about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  Brett Gailey on Cybersecurity Myths for SMEs 04.08.2026 19мин

  Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, sits down with Brett Gailey, Chief Information Security Officer and Senior Director of Security and Compliance at Tia, to clear up the biggest cybersecurity misconceptions small businesses have.Brett breaks down why most people either use AI tools blindly or avoid them entirely, and why neither extreme is right for a small business. He explains how AI has cut what used to be weeks of manual hacking work down to a matter of seconds for attackers, and why the fundamentals haven't actually changed in 30 years.They also cover:- Red team, blue team, and purple team roles explained in plain English- Why "trust, but verify" is the single best defense for small business owners- What cybersecurity insurance actually covers and why indemnity clauses matter- The real risk in vibe coding, Zapier automations, and OAuth permissions- How to figure out your own business's risk profileGive it a watch if you run a small business and want a clear, practical read on what's actually worth worrying about with cybersecurity and AI.Learn more about Brett and Tia, check out:LinkedIn: https://www.linkedin.com/in/brettgailey/Tia LinkedIn: https://www.linkedin.com/company/asktia/Tia Website: https://asktia.com/Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram ➡️ https://www.instagram.com/digital_goliath_marketing/Website ➡️ https://digitalgoliath.com.au/Learn More about Digital GoliathAbout Us ➡️ https://digitalgoliath.com.au/about-page/Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/Results ➡️ https://digitalgoliath.com.au/results/
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  Rachel Minion on Solving Key Man Risk with AI 30.07.2026 39мин

  In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstarr and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced.Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started using ChatGPT to cut corners, and a VP of operations who took over client calls the same week Rachel was recovering from a dog attack, costing her three of her biggest clients within a month.They also cover:- Why "order takers" are everywhere in agency hiring and why clients don't pay premium for them- How Rachel automated 90% of her most critical role in just 21 days using Claude Cowork- Why she built Rockstarr AI, a self-contained marketing department in a box, instead of hiring again- What Rockstarr AI replaces, from sales ops admin to case studies, blogs and landing page copy- Why paid ads is the one area she says AI still can't replace a skilled human- How positioning, not promises of ROAS, is what actually differentiates a business in a competitive nicheRachel also shares her background running marketing for a division of Ticketmaster through the pandemic, and how watching 80% of her team get furloughed overnight pushed her to go full-time on the agency she'd been running as a side hustle since the 2008 recession.Give it a listen if you're a small business owner, agency founder or solo operator who's ever worried what happens if your right-hand person walks out the door.Learn more about Rachel Minion and Rockstarr and Moon, check out:LinkedIn https://www.linkedin.com/in/rachelminion/Website https://rachelminion.com/Rockstarr and Moon https://rockstarrandmoon.com/Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram https://www.instagram.com/digital_goliath_marketing/Website https://digitalgoliath.com.au/Learn More about Digital GoliathAbout Us https://digitalgoliath.com.au/about-page/Our Services https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives https://digitalgoliath.com.au/expert-perspectives/Results https://digitalgoliath.com.au/results/
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  Jordan Mendoza on How He Launched an All-In-One Business Ecosystem 28.07.2026 25мин

  Jordan Mendoza spent 15 years in corporate property management before building multiple businesses of his own, including a coaching community and an all-in-one platform for entrepreneurs.On this episode, he joins Jeremy Yang to make the case that sales is 90% mental and 10% physical, and that most people lose clients before they even start because they walk in with the wrong energy.They also get into Jordan's face-to-face networking method, why he built his own ecosystem after years of juggling scattered tools, and the mindset that got him through 200,000 no's before he turned 22.Learn more about Jordan Mendoza and his platform, check out:Website https://jordanjmendoza.com/Podcast (BYOT Pod) https://byotpod.com/LinkedIn https://www.linkedin.com/in/jordanjmendozaInstagram https://www.instagram.com/therealjordanjmendoza/?hl=enFacebook https://www.facebook.com/therealjordanjmendoza/Book https://www.amazon.com/LIFE-CHANGING-POWER-ADVERSITY-Struggles-Potential/dp/1967424799Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram https://www.instagram.com/digital_goliath_marketing/Website https://digitalgoliath.com.au/Learn More about Digital GoliathAbout Us https://digitalgoliath.com.au/about-page/Our Services https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives https://digitalgoliath.com.au/expert-perspectives/Results https://digitalgoliath.com.au/results/
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  SegMetrics Founder Keith Perhac Explains the Future of Marketing Measurement 23.07.2026 43мин

  In this episode of Marketing for SMEs, Jeremy Yang sits down with Keith Perhac, founder of SegMetrics, to unpack what marketing tracking looks like in 2026 and where AI fits into it.Keith explains why UTMs are still one of the most reliable tracking methods available, but also where they fall short across zero-click content, offline sales, multiple devices and longer customer journeys.They also cover:• Why ad agencies should look beyond leads and trials to actual customers, revenue and lifetime value• How lifetime attribution can connect an anonymous visitor to a future sale• What privacy changes and shorter platform attribution windows have made harder to measure• How businesses can link offline activity back to their marketing• Why AI is better at interpreting structured reports than analysing raw data• How SegMetrics is using MCP to let marketers question their data in natural language• Why vibe-coded tracking tools can appear useful at first, but become difficult to maintain• How product and customer data can reveal the next offer someone is most likely to buyKeith also shares how his background in conversion rate optimisation led to SegMetrics, after working with businesses and marketers including Ramit Sethi, Eben Pagan and Jim Kwik.The conversation is a practical look at what tracking can realistically tell you, what it still cannot see, and why better measurement requires more than trusting the numbers inside Google or Meta.Give it a watch if you run ads, manage funnels or want a clearer view of which marketing activity is actually creating valuable customers.Learn more about Keith Perhac and SegMetrics, check out:LinkedIn https://www.linkedin.com/in/keithperhacWebsite https://segmetrics.io/Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram https://www.instagram.com/digital_goliath_marketing/Website https://digitalgoliath.com.au/Learn More about Digital GoliathAbout Us https://digitalgoliath.com.au/about-page/Our Services https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives https://digitalgoliath.com.au/expert-perspectives/Results https://digitalgoliath.com.au/results/
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  Ely Delaney on 30 Years of Follow-Up Systems, Ghostwriting, and What AI Still Gets Wrong 21.07.2026 32мин

  Ely Delaney has spent 30 years in marketing, starting with hand-coding websites in 1995, and most of that time has gone into one problem: how to follow up with people without feeling spammy. On this episode he joins Jeremy Yang to walk through the system that took his close rate from 10% to 30%, long before QR codes or mobile-friendly sites existed, and how it eventually became the foundation of his email ghostwriting business.They also get into how to find the right rooms to network in, why Ely interviews every ghostwriting client for their actual tone instead of guessing at it, and the "sufficiency bias" trap, where AI content feels amazing purely because it's better than what a business owner could write alone, and why that's not the same as good.Learn more about Ely Delaney and his work on follow-up systems and email ghostwriting, check out:Website https://connectwithely.com/LinkedIn https://www.linkedin.com/in/elydelaney/Book, The Follow-Up Code https://www.amazon.com/Follow-Up-Code-Virtues-Building/dp/B0GWJB95PGFree course https://buildyourfollowupmachine.com/Facebook group, Smart Follow Up https://www.facebook.com/groups/smartfollowupWork with his team http://followuprockstar.com/call/Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcwConnect with Digital GoliathInstagram https://www.instagram.com/digital_goliath_marketing/Website https://digitalgoliath.com.au/Learn More about Digital GoliathAbout Us https://digitalgoliath.com.au/about-page/Our Services https://digitalgoliath.com.au/marketing-ads-services/ResourcesExpert Perspectives https://digitalgoliath.com.au/expert-perspectives/Results https://digitalgoliath.com.au/results/