The Social Media Takeaway - Louise McDonnell

Епизоде

• 
  Why Your Personal Brand Matters More in the Age of AI 19.08.2026 36мин

  AI is making it easier than ever to create content, automate tasks and access information. But if everyone has access to the same tools, how do you make sure your business still stands out? In this episode of The Social Media Takeaway, I’m joined by Louis Swart, business coach for coaches and founder of IronBridge. Louie has spent more than 35 years building and selling businesses, and one of his earliest lessons was a powerful one: a business that depends entirely on its owner is very diffic...
• 
  How to run successful webinars in 2026 with Nyrie Roos 15.07.2026 28мин

  If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you. Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well. In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates high-converting webinars from those that fall flat, and how AI is making the process faster without...
• 
  How to Make Better Videos Without Overthinking It 27.05.2026 31мин

  One thing I see all the time with business owners is this. They know video matters. But they still avoid it. In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online. I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye than record themselves on video. And honestly, I think many people will relate to that feeling...
• 
  From Busy to Strategic: Systems That Free Up Your Time 08.04.2026 22мин

  In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it. Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energy. More importantly, she explains how simple systems can give you back control, free up ho...
• 
  Once-in-a-Generation Opportunities, Wealth and Thinking Like an Investor 21.01.2026 24мин

  In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money. Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of their financial future. We talk about why money feels so emotional for so many business owners, how...
• 
  How To Start a Business With No Money in 2026 with Estie Starr 07.01.2026 28мин

  If building a business or finally acting on that idea has been on your list, this week’s episode is one not to be missed. I’m joined by Estie Starr, an award-winning strategist, founder of Strand Consulting, and a woman who built a multi seven-figure business without spending a cent on ads… all while raising five children. In this episode, Estie shares how any idea can be turned into profit using her five-step MONEY framework. If you’ve got a business idea but aren’t sure if it’ll work, or...
• 
  Plan 2026: The One-Page Strategy with Laura Posey 17.12.2025 24мин

  In this episode of The Social Media Takeaway, I’m joined by Laura Posey, internationally recognised speaker, author, and consultant. She's known as the simple planning specialist and she has a unique ability to make the complex. Simple and easy to get done. We chat about why so many business owners feel flat out busy but still unclear, and how a one-page plan can change that. If you're a coach, consultant or running a service-based business and you’re done with spinning wheels, this one's for...
• 
  Stop Guessing: How to Build a Predictable Social Media Sales Machine 03.12.2025 39мин

  In this episode, I was delighted to be interviewed by Dan O’Donoghue. Dan is a business development specialist with over 20 years experience in helping businesses grow sustainably and strategically. We talked about my journey, the fire that was lit in me when a teacher said “I wasn’t as smart as my friends”, and how that same determination is what drives me now. We talked about my passion… using traditional marketing concepts to drive business growth on social media. You’ll hear: ...
• 
  Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds 12.11.2025 34мин

  In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to bui...
• 
  How to get FREE Publicity for your Business with Jill Lublin 29.10.2025 24мин

  In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads. If you’re a coach, consultant, or small business owner wanting to attract more clients through authentic visibility, this one’s for you. You’ll lear...
• 
  5 Ways to Transform Sales Conversations with Niraj Kapur 15.10.2025 31мин

  In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic. If you’re a coach, consultant, or service-based entrepreneur who wants to f...
• 
  AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media 10.09.2025 36мин

  This week, I’m doing something a bit different… I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention. AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind. In this episode, I share exactly how I’m helping coaches and con...
• 
  Overcome Fear and Speak with Impact with Maureen McCowen 20.08.2025 31мин

  In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity. If you're a coach, business owner, or professional who...
• 
  How to Get HIGH-Quality Leads with Assessments & AI 13.08.2025 24мин

  In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, ...
• 
  Get SALES from Podcast Guesting with Lyndsay Phillips 30.07.2025 22мин

  In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert. Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads. You’ll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic...
• 
  Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith 23.07.2025 30мин

  In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook. Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty. You’ll learn: ✅ What Meta’s AI-powered recommendation engine means for reach ✅ Ho...
• 
  The Funnel Formula That’s Made Coaches Millions (Step by Step) 16.07.2025 34мин

  In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel. Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients. You’ll learn: ✅ The must-hav...
• 
  Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works 09.07.2025 32мин

  In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started. You’ll learn: ✅ What makes a ...
• 
  AI Copywriting Tips & Tools: Persuasive Content in Minutes 25.06.2025 29мин

  In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast. Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads. We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes f...
• 
  Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom 11.06.2025 34мин

  In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell. Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic. You’ll learn: ✅ The 7 types of stories that help you sell ✅ How to use personal stories to build trust a...