Social Media Marketing Podcast

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Land USA
Språk EN
Avsnitt 742
Senaste 10.09.2026

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing.

Avsnitt

  • How YouTube's Algorithm Can Find Your Customers for Free 10.09.2026 49min
    Want to stop paying for distribution and let YouTube's AI find the right audience for your business? Wondering how to create content that turns casual viewers into loyal customers without spending a dollar on ads? To learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads, I interview Derral Eves.
  • Is AI Making It So Anyone Can Run Effective TikTok Ads? 03.09.2026 41min
    Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? Wondering how new AI-powered tools can help create, manage, and optimize TikTok ad campaigns without needing deep platform expertise? To discover how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content, I interview Melissa Laurie.
  • Creating a Video Series: Why Your Business Needs One 27.08.2026 45min
    Want to stop chasing viral hits that bring views but no customers? Wondering how to create video content that builds real audience relationships and drives sales? To discover how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers, I interview Daryn Strauss.
  • New Ways to Expand Reach and Engagement on Instagram 20.08.2026 44min
    Wondering how to get more eyes on your Instagram carousels and posts without creating extra content? Curious which of Instagram's latest features can help small businesses reach new audiences?​ To discover how to use Instagram's newest updates, including the TV app, AI-powered story effects, audio swapping, and adding music to carousels for Reels feed distribution, to expand your reach and engagement, I interview Elizabeth Marberry.
  • A Proven Instagram Strategy for Business Growth 13.08.2026 51min
    Wondering why your Instagram content isn't converting the way it used to? Curious what separates the accounts that consistently drive revenue from those stuck chasing views? To discover a three-part Instagram marketing strategy for 2026 that combines authentic content creation, sustainable posting systems, and a simplified approach to Meta paid ads that amplifies organic results, I interview Ellen Mackenzie.
  • The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach 06.08.2026 41min
    Curious which new LinkedIn features can help your brand reach entirely new audiences? Wondering how to stand out on LinkedIn when AI-generated content is flooding every feed? To discover how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged, I interview AJ Wilcox.
  • How to Grow on Instagram Without Reels 30.07.2026 47min
    Want to grow on Instagram but dread the idea of filming yourself on camera every day? Wondering if there's a content format that drives real followers and revenue without requiring you to become a full-time video creator? To discover how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel, I interview Katelyn Rhoades.
  • YouTube on TV: What Marketers Need to Know 23.07.2026 43min
    Wondering what YouTube's aggressive push into living rooms means for your channel strategy? Want to learn how to make sure your YouTube content looks great on a 65-inch screen? To discover how to optimize your YouTube channel for TV viewers, create content that works on connected TVs, and use new YouTube features like unique reach metrics, Ask YouTube AI search, and buy-with-Google-Pay commerce, I interview Liron Segev.
  • Writing Winning LinkedIn Content, Without AI 16.07.2026 46min
    Wonder why your LinkedIn content isn’t delivering engagement or reach? Want to know how to write LinkedIn posts the right people notice in the feed? To discover a three-part framework for writing LinkedIn content that stops the scroll, holds reader attention, and gets shared, I interview Kasey Brown.
  • Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know 09.07.2026 42min
    Do you know which new Instagram features change how your content gets discovered and who it reaches? Wondering how Reels could do more for your business? To discover four new Instagram features that could reshape your marketing, I interview Chelsea Peitz.
  • How to Grow and Monetize a YouTube Channel (Even If You're Starting Late) 02.07.2026 44min
    Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? Have you wondered what separates creators who stall out in obscurity from those who grow a sustainable following in just a year or two? To discover how to launch and grow a YouTube channel from scratch—including the pre-production framework that drives real results, the production steps that build audience trust, and the strategies that turn viewers into paying clients, I interview Ty Myers.
  • Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales 25.06.2026 43min
    Is Meta asking you to hand over more control of your Facebook ads than you're comfortable with? Wondering which of its new AI tools you can actually trust, and which ones still need a human in the loop? To discover how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control, I interview Nick Theriot.
  • How to Blow Up an eCommerce Business With Facebook Ads 18.06.2026 43min
    Are your Facebook ads generating clicks but not customers? Want to stop wasting budget on the wrong audiences at the wrong times? To discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably, I interview Sam Piliero.
  • Applying AI to Marketing and Business: Lessons From the Trenches 12.06.2026 42min
    What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.
  • From Content to Conversion: TikTok's New All-in-One Funnel Tools 11.06.2026 41min
    Looking for native TikTok tools to make marketing content faster? Wondering how to capture more traffic and direct sales from TikTok search? To discover how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases, I interview Keenya Kelly.
  • How to Create Content on LinkedIn to Attract Your Ideal Prospects 04.06.2026 45min
    Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? To discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work, I interview Will McTighe.
  • How to Adjust Your Content for LinkedIn's New Feed Algorithm 28.05.2026 45min
    Is your LinkedIn reach falling? Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? To discover how LinkedIn's rebuilt feed algorithm changes who sees your content, which engagement signals matter most right now, and what the platform's new live-streaming requirement means for your content planning, I interview AJ Wilcox.
  • YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views 21.05.2026 42min
    Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? To discover techniques to produce YouTube Shorts that people will watch, rewatch, and share, I interview John Scott.
  • YouTube Tools That Scale Attention 14.05.2026 47min
    Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
  • The Science of Attention: Creating Short-Form Videos People Won't Skip 07.05.2026 45min
    Do people stop and watch your short-form videos, or do they scroll right past them? Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? To discover how to leverage three psychological principles that make people stop scrolling to watch short-form videos, I interview Hilary Billings.

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