First Things THRST

Avsnitt

• E143 - Modern Men Are Soft, Tired & Lost (Here's How To Become Strong Again) 31.05.2026 1h 45min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/A generation of men are checking out, living at home, avoiding dating, gaming and scrolling instead of building lives. Connor Beaton breaks down the cultural narrative that's convinced boys they're faulty from birth, how fatherlessness and job market discrimination created the perfect storm, and why suppressing emotions doesn't make you stronger, it makes you fragile. Mike opens up about losing his mum at 11 and how that shaped every relationship since, never processing the grief properly, just getting on with it. Connor explains how unprocessed pain doesn't stay quiet, it sabotages your relationships, your business, your health until you deal with it. The conversation covers why male guides matter more than therapists for men with father wounds, how emotional consistency beats sexual polarity in relationships, and why confronting hardship is how you actually mature instead of staying stunted.00:00 Introduction01:55 Addressing struggles faced by young men today06:32 Cultural perception of masculinity affecting men11:53 Gaming and other distractions are hindering ambition20:58 Effects of losing a parent on emotional development26:26 Processing grief and emotional expression30:51 Importance of processing pain for mental health38:10 Recognising when professional help is needed44:30 Gender of therapist influencing therapeutic outcomes50:11 Navigating vulnerability in relationships with women56:13 Pushing gender roles and their societal impacts1:09:52 Influence of social media on relationship dynamics1:25:14 Feminism's impact on modern gender relations1:30:08 Misleading influencer messages on masculinity1:35:21 Redefining what it means to be an alpha male» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow ConnorInstsagram: https://www.instagram.com/mantalks/?hl=enWebsite: https://connorbeaton.com/
• E142 - Matt Morsia: How I Reinvented My Life (Money, Media, Burnout & Family) 25.05.2026 1h 34min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/→ Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzwMatt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory.Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it's cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender.00:00 Introduction02:13 Introductions and playful banter between hosts06:12 Children's ambitions and parenting philosophy12:04 Navigating injuries and rapid recovery genetics18:36 Balancing personal growth with busy schedules25:00 Evolving YouTube strategies and keeping content fresh30:00 Pros and cons of managing a clothing brand35:14 Writing a book vs creating other content40:28 Importance of authenticity in social media45:00 Misconceptions about fitness for women51:28 Insight into new book "Fitness Unlocked"1:02:10 Future podcast aspirations and challenges1:11:24 The art of making engaging YouTube content1:15:25 Planning adrenaline-filled future adventures1:30:00 Wrapping up with creative new ventures and Arsenal accolades» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow MattInstsagram: https://www.instagram.com/mattdoesfitness/?hl=enWebsite: www.morsialtd.com
• #1 Celebrity Manager Reveals DARKEST Lessons From His Clients (Kayne West, 50 Cent + More) 18.05.2026 1h 30min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Mani Nordine is a music industry veteran who manages artists like Snoop Dogg and Akon, and this conversation reveals why mixing family with business always fails, how ego isn't your amigo but you need it to succeed, and why passion beats any strategy.Learn why artists need managers from day one because early mistakes haunt careers forever, how emotion in business destroys relationships when you work with family, and why he never involves himself in the creative process—his job is guiding, not making the art. This covers why ego is essential for superstars even though you finish alone, how digital production and algorithm demands killed music quality, and why rappers struggle with ageing because they eventually become what they once criticised.0:00 Introduction03:31 Transition from dance to music management12:10 Meeting and working with Michael Jackson's family17:00 Challenges of managing artists' egos and personal habits20:56 The impact of money and fame on artists' personalities27:46 Organising large-scale tours and dealing with promoters32:08 Balancing creative freedom with profitability for artists40:00 The enduring influence of music from the 2000s45:14 Strategies to maintain long-term relevance in music50:24 The evolving landscape of music and content creation55:32 Differences in DJ and traditional artist lifestyles01:02:07 Iconic events and their roles in networking in the music industry01:08:10 Personal philosophy on professional and personal growth» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow ManiInstsagram: https://www.instagram.com/maninordine/?hl=en-gbhackyou.mediaHack You MediaYour optimized future starts here.THRSTTHRST - Your Ultimate Destination for Fitness, Swim & ActivewearDiscover a wide range of high-quality training shorts, apparel, and swimwear at THRST. With our fitness app, you can take your workouts to the next level. Shop now and get ready to elevate your training game!
• E140 - Billionaires Brutal Lessons On Wealth, Discipline & Building From Nothing 11.05.2026 1h 17min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Gediminas Ziemelis is Lithuania's wealthiest entrepreneur, who started his first business at 19, and this conversation reveals what separates founders from managers, why treating business like a three-life computer game keeps him motivated, and how being born in a small country forced him to think globally from day one.Gediminas explains growing up in the Soviet Union where businessmen were criminals, how poverty and limitation shaped his drive to be rich, and why selling his first company at 27 pushed him toward building something unrepeatable in aviation. The key insight: work-life balance doesn't exist when building something big; your lifestyle becomes the business, and you risk everything while managers sell hours for the highest price with no social life at stake.This covers why he has four assistants but stays hands-on daily, how spending money on relationships beats marketing, and why the only thing he fears is losing motivation.00:00 Gediminas Ziemelis Introduction04:47 Early business endeavours in post-Soviet Lithuania10:19 Importance of international business for Lithuanian entrepreneurs15:28 First IPO and stepping into diverse business sectors20:30 Entering aviation amidst challenges and opportunities26:46 Overcoming financial crises in business34:25 Global thinking and expanding aviation business43:54 Dedication to Avia Solution Group and future plans47:54 Passion and motivation in business pursuits54:18 Importance of networking and relationships in business59:53 Expanding interests beyond aviation, including AI and numbers01:05:09 Space industry insights and potential future ventures01:10:19 Reflections on health, AI, and personal discipline01:14:36 Final advice for aspiring entrepreneurs on collaboration and planning» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow GediminasYouTube: youtube.com/gediminasziemelis-officialLinkedIn: linkedin.com/in/gediminasziemelis
• E139 - The Most Personal Q&A I've Done (Money, Dating & Life) 03.05.2026 1h 17min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/From staying in Dubai despite recent events and travelling to Cape Town and Japan, to losing your peptide virginity at 35 and selling Bioniq, join me for a special Q&A filmed in the apartment where this podcast started five years ago.I talk starting over from scratch, the balance between life-maxing and business-maxing, why investing in yourself beats everything else, and the mindset shifts that matter when nobody's watching.Thank you to everyone who's tuned in, asked questions, or supported the journey so far.Here's to the next chapter.00:00 Introduction00:52 Thoughts on living in Dubai long term02:22 Top three favourite travel destinations03:42 Starting over and choosing a niche05:01 Use of peptides and personal experiences07:14 Views on marriage and having children08:12 Making friends in a new environment10:16 Daily non-negotiables for health and wellness11:17 Thoughts on diminishing returns of wealth13:48 Strategies for avoiding doomscrolling15:21 Evolving focus on swimwear brand17:50 Surrounding oneself with inspiring people19:56 Boredom and seeking new experiences21:33 Lessons from launching a coaching channel25:02 Navigating life post-business acquisition27:19 Does Mike adjust his training volume according to his Whoop data28:23 Has Mike ever worked with a performance psychologist30:28 Mike’s experience with emotional eating34:01 Should you help others unconditionally?34:50 What are some non-negotiables when dealing with people in business36:20 Who would Mike choose as my ideal gym partner39:34 Controversial figures on First Things THRST42:34 What if Mike had never travelled to UAE?44:46 How to date when you're broke46:54 What excites Mike the most49:33 Young Financial Investments vs going out to see the world53:35 How important is Mindset in your journey55:36 Should you set self-standards?58:24 Is life in Dubai Better than the UK?59:33 Biggest Problem in Modern Dating1:02:23 Admiration for Women with Careers1:04:34 Mike’s Favourite Film1:05:45 A Lesson from Mike’s Father1:08:00 What would you have done if you were 20 again1:12:04 Perfect Work-Life Balance1:13:42 Mike’s Biggest Goal1:16:04 Outro» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
• E138 - 15 “Normal” Habits You Do Every Day Destroying Your Body, Brain, & Testosterone 19.04.2026 1h 51min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Paul Saladino left medicine to focus on nutrition and moved to Costa Rica for the surf, and this conversation reveals why he avoids wearables and EMF exposure, how simplifying diet to meat and fruit fixes most chronic conditions, and why organ meats contain forgotten nutritional wisdom.This covers why carnivore works short-term, but he recommends adding fruit, how elimination diets beat expensive food sensitivity tests, and why eating specific organs like testicle or spleen follows evolutionary logic that modern science is only beginning to understand through peptides and microRNAs.00:00 Introduction & Costa Rica lifestyle06:19 Designing a unique home: innovations and choices11:08 Air quality and EMF exposure: health implications17:18 Concerns about wireless devices affecting health24:20 Sleep's role in health and minimising EMF exposure30:32 Diet quality over calorie counting for weight loss36:39 Simplifying food choices for optimal health43:10 An animal-based diet's impact on chronic conditions51:12 Debates on vegan vs carnivore: nutritional needs59:42 Organ meats as supplements: sourcing and efficacy1:10:10 Entrepreneurship in health supplements: challenges1:18:56 High-quality retail challenges and market entry1:26:01 Travelling with dietary restrictions and jet lag1:34:50 Grocery shopping in the US: prioritising quality1:39:58 Reducing microplastics: practical steps» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PaulInstagram: https://www.instagram.com/paulsaladinomd/?hl=enWebsite: https://www.paulsaladinomd.com/Lineage Provisions: https://lineageprovisions.comHeart and Soil: https://heartandsoil.co/
• E137 - Anger-Fuelled Success Is Destroying Young Men In 2026 | Lewis Howes 12.04.2026 1h 33min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Lewis Howes is a former professional athlete turned podcaster and author who discovered handball when his football career ended, and this conversation reveals why longevity comes down to relationships and emotional healing more than optimisation.Learn why longevity isn't about perfect sleep or nutrition but about healing emotional wounds and maintaining quality relationships, how he used to attract partners based on wounds and chemistry instead of values alignment, and why therapy from day one became non-negotiable.00:00 Introduction02:20 Handball origins and Lewis's journey to the national team04:11 Mike's athletic background and transition to fitness06:21 Genetics and misconceptions about Mike's physique07:56 Steroid use debate and personal stance09:40 Risks and experiences with performance-enhancing drugs11:16 Honesty in the fitness industry and its impacts11:45 Importance of relationships and emotional healing14:42 Lewis's belief in God and personal experiences19:18 Lewis's realisation and journey of self-healing22:23 Balancing work, life, and relationship values25:18 The role of therapy and communication in relationships31:42 The challenges and joys of fatherhood33:30 Lewis's Olympic aspirations and dedication36:07 Building an empire, personal fulfilment, and service38:30 Private relationships vs public life challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow LewisInstagram: https://www.instagram.com/lewishowes/?hl=enWebsite: https://lewishowes.com/
• E136 - Are Young Men Locking Themselves Into Lives They'll Regret? | Rob The Bank 06.04.2026 1h 32min

  Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why pursuing what you love gives energy instead of draining it.Rob explains why he hates Miami despite being there, it's status games rather than real building, though it remains necessary for what he's creating. Learn why the DJ world is more cliquish than expected with exclusive circles that either embrace or reject you based on having a following, how most people stay bogged down by relationships and jobs they hate without realising what they're leaving on table, and why his viral talking-head format eventually stopped working after massive volume.00:00 Introduction02:07 Reflecting on changes since their last conversation03:22 Observations on Miami's flashy and materialistic culture06:16 Transitioning focus to music and social media growth09:04 Lifemaxxing, pursuing passions across multiple domains12:23 Navigating the political landscape of the music industry22:53 Discussing tax implications of living in the US24:57 Perspectives on endless content streaming30:05 Experiences in Ibiza and its influence on life34:53 Evaluating personal growth through music and events39:17 Harnessing music's power & Ideal music performance settings and experiences47:14 Reflecting on past open relationship dynamics56:59 Refocusing on positive content & Future plans» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RobInstagram: https://www.instagram.com/robthebank/Website: https://robthebank.music/
• E135 - What Ambitious Men Get Wrong About Wealth, Success & Life 29.03.2026 59min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds.This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing.00:00 Introduction03:31 AI possibilities and optimism for the future07:45 Maintaining uniquely human skills in an AI world12:18 Personal transformation and redefining success15:05 Overview of the five types of wealth19:03 Balancing life's priorities and family importance21:37 Confronting fear of uncertainty and taking risks27:44 Growth through personal loss and struggles30:13 Embracing failure and gaining confidence33:13 Navigating criticism and public backlash39:35 Investing in people over ideas47:07 The impact of AI on daily life and driving52:10 Exploring luxury in future automated living55:59 Future plans and ongoing projects» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow SahilInstagram: https://www.instagram.com/sahilbloom/?hl=enThe 5 Types Of Wealth: a.co/d/awxJWBR
• E134 - Patrick Bet-David: World War 3, Manosphere & Becoming Irreplaceable 24.03.2026 1h 9min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind.Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation.00:00 Introduction02:28 Discussing the situation in the Middle East07:02 Concerns about safety living in Dubai12:49 Hypothetical scenario: Becoming the supreme leader of Iran17:04 Big problems in the world Patrick wants to tackle21:13 Impact of social media on role models27:20 Thoughts on Louis Theroux's Manosphere documentary32:05 Deciding who to socialise or do business with34:22 Short-term vs long-term thinking in business40:38 Dealing with controversial interview backlash45:35 Desire to interview Putin46:50 Motivations for continuing to build the company48:25 Coping with stressful or bad days53:06 Importance of loving what you do56:54 How to keep up with an overwhelming flow of information1:04:06 The significance of processing information over just knowledge1:07:36 Optimism about the future and mindset» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PatrickInstagram: https://www.instagram.com/patrickbetdavid/?hl=enWebsite: https://link.me/patrickbetdavid
• E133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel 17.03.2026 1h 36min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.00:00 Introduction03:27 Transitioning from radio to social media in 201705:46 Moving to Dubai in 2008 and early experiences09:11 Launching SBX and the online car auction business13:30 Unique aspects of SBX's auction process18:19 Importance of trust and brand reputation in auctions21:52 Strategic goals and personal content creation balance26:34 The hiring process for presenters and maintaining passion30:17 Concept cars and their purpose in car design evolution34:21 Challenges of being the public face and dealing with burnout38:31 Handling online negativity and maintaining mental health40:01 Balancing work drive with personal well-being45:30 AI in content creation and future business prospects51:04 Monetising platforms, YouTube vs Facebook57:27 Building a diverse media and tech business model1:03:30 Favourite cars and collaborations with brands1:09:03 Personal growth and adventure goals for the future» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow AlexInstagram: https://www.instagram.com/supercarblondie/?hl=enSBX Cars: https://sbxcars.com/
• E132 - The New Way To Make Money Online (Now That AI Kills Every Other Plan) 08.03.2026 1h 30min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.00:00 Introduction02:00 Nick Setting's drive and passion for building unique things04:20 Transition from survival to growth mindset in business07:20 Key components of personal branding10:00 Importance of strategic content post and authenticity14:30 Niching down in a crowded market for growth19:00 Monetising personal brand effectively23:00 Building trust and credibility through content28:00 Harnessing the power of YouTube for authenticity32:00 Challenges of maintaining alignment with your brand37:00 Using communication to convey ideas simply41:30 Importance of niche and target audience selection47:00 Finding and hiring loyal team members51:00 Leveraging personal brand for opportunities55:00 Nik's vision for the future and maintaining focus» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/niksetting/YouTube: @niksetting
• E131 - Modern Life Is Killing Us: How To Stay Healthy In A Broken System 01.03.2026 1h 15min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.00:00 Introduction02:04 Cutting through misinformation in the biohacking space06:02 Why sourcing quality food matters more than labels12:05 Gut health as the true starting point of disease15:26 Processed food, fruit myths and genetic triggers21:27 Building metabolic flexibility with the 4-2-1 protocol24:30 What to eat for high energy, digestion and recovery27:11 The science behind eating fruit before your meal29:13 Sleep timing and how it affects brain detox36:43 What optimal testosterone levels really look like41:18 Why diet alone can’t fix poor food sourcing44:03 Three types of patients and how approaches differ46:53 Starting peptides early and choosing the right type51:01 Peptide safety risks and what to watch out for54:58 Biohacking tools vs foundational health habits58:20 Noah’s peptide picks for maintenance and recovery1:03:19 Hidden toxins in everyday food and water1:10:32 The future of health is nature plus advanced science» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/thestoicbiohacker/?hl=enWebsite: https://thelongevityclinic.online/
• E130 - Everything You Need To Know About Peptides For Fat Loss, Muscle & Longevity 22.02.2026 1h 18min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Trusted source for peptides: bioniqlab.comDN Lab Research: Dnlabresearch.comDean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.00:00 Introduction02:10 Peptides 101 and their sudden mainstream popularity08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout12:33 Red flags when buying or being sold peptides online17:10 Why the peptide’s container matters more than people think18:20 Retatrutide and the future of weight loss peptides21:04 Cycling peptides safely and avoiding harsh rebounds28:25 BPC-157 for connective tissue recovery and pain reduction34:17 Growth hormone peptides that optimise without suppression37:06 Safe starter blends for building muscle and recovering faster40:43 Peptides that can boost testosterone naturally, not replace it44:04 Cognitive enhancers like Semax, Selank and Dihexa49:42 Sleep-enhancing peptides and managing dependency risks52:58 GHK-Cu for skin, hair growth, and collagen regeneration56:50 The gut health stack: BPC, KPV, Lorazotide and more01:01:40 Peptides can support healing, but not replace lifestyle01:05:15 Sketchy protocols, histamine responses and what to avoid01:10:04 How to safely explore peptides with professional guidance» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DeanInstagram: https://www.instagram.com/dean.e.henry/?hl=enWebsite: https://uaepeptides.com/author/deanuaepeptides-com/
• E129 - The True Purpose Of Life That 99% Of People Miss (It’s Not What You Think) | Peter Crone 15.02.2026 1h 17min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/⁨Peter Crone⁩ is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy). Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.00:00 Introduction04:48 What mental fitness really means and why most people suffer08:24 Suppressing emotions vs knowing when to seek help11:41 Losing both parents and how early trauma shapes adulthood18:04 The power of uncertainty and the lesson heartbreak taught25:28 Vulnerability in relationships and how much to share29:16 Why any lie can quietly destroy your connection36:56 Ambition from fear vs drive from inner peace42:47 Religion vs spirituality and the illusion of separation51:09 Why so many fail to stay consistent with fitness54:18 Muscles, dysmorphia, and the real reason behind self-image issues58:38 Can ambition exist without ego or is it one and the same01:03:44 Comparing traumas and why everyone deserves compassion01:06:56 Subconscious beliefs and how they silently sabotage potential01:10:09 Timing, chance meetings, and trusting the bigger plan» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PeterInstagram: https://www.instagram.com/petercrone/?hl=enWebsite: https://www.petercrone.com/
• E128 - Powerful Life Hacks For Men To Become Dangerous, Free & Unforgettable (unfiltered) 08.02.2026 1h 12min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.00:00 Introduction02:00 First impressions of Dubai and why he’s exploring relocation04:26 Why modern dating is a minefield for young men08:52 The concept of ‘beta-tization’ through small daily concessions11:39 Should couples live together or live separately long-term?18:06 The idea that commitment and exclusivity aren’t always linked21:49 How the legal system punishes men after breakups27:39 Why modern marriage is a raw deal for most men31:44 Navigating love and ambition when building a business37:14 Social media as a threat to relationship stability40:59 How young men should focus on building long-term value45:08 Tattoos, trauma, and the markers of red flags50:48 Green flags and the women who nurture, not demand52:19 Where to find high-quality women—and why the West struggles58:53 Expectations, disappointment, and better understanding women01:05:46 The risks of fatherhood and how to vet properly» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/the_unplugged_alpha/?hl=enBooks: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb
• 127 - The Psychology Behind Why We Fall In Love With Luxury Brands | Rory Sutherland 01.02.2026 1h 17min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en
• E126 - The Fitness Industry In 2026: Body Image, Burnout & Broken Standards | Kayla Itsines 25.01.2026 58min

  Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.00:00 Introduction02:00 Starting out in fitness and falling in love with strength08:48 Building a personal brand vs building a sellable business11:21 How an accidental e-book launch turned global fitness empire15:40 Turning the Sweat app into a platform beyond herself21:46 Selling the company and feeling like she lost a child25:53 Keeping Sweat ahead in a saturated women’s fitness market32:22 Why long-term success is about consistency, not extremes38:31 What women struggle with most in fitness today40:25 Debunking myths about women lifting weights and eating carbs44:39 Fitness shifting toward total wellness and biohacking48:39 Stress, control, and the quiet chaos of daily life53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:Instagram – https://www.instagram.com/kayla_itsines/?hl=enSweat – https://sweat.com/join
• E125 - How to Un*fck Your Mind So That Hard Things Become Easy | Louis Armstrong 18.01.2026 1h 22min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.00:00 Introduction02:10 Catching up, lost Airbnb deposit and lessons for creators06:00 Celibacy, dopamine addictions and cutting out vices09:21 Women as a distraction and learning self-control12:25 Relationships vs single life and patterns of avoidance17:07 Trust issues, jealousy and choosing a secure partner20:26 How men can build true security and self-worth22:34 Balancing being a good partner without becoming a simp27:01 Dubai dating culture and the rise of entitlement31:00 Finding quality women and warning signs to watch for38:44 Advice for young men on meeting women offline41:56 Building confidence through small daily interactions43:50 Mentorship, prioritising freedom and business balance48:28 Scaling without burnout and staying focused52:29 Writing, distractions, and designing optimal mornings57:39 The “Let Them” mindset and emotional resilience01:09:52 Reflecting on alcohol, fun vs optimisation01:13:19 Goals for 2024 and building systems around creativity01:19:40 Hosting transformational in-person masterminds and events» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LouisInstagram: https://www.instagram.com/louisarmstrong7/?hl=enCreator Club: https://www.thecreatorclub.co.uk/
• E124 - After Making $40M Online, This Is My Best Advice To Get Rich | Charlie Morgan 11.01.2026 1h 42min

  » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.00:00 Introduction04:38 Making a free course as a moat against competitors07:00 The arms race of flex marketing and selling the dream10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path16:42 Burning out after juggling four jobs and chasing redemption21:33 Becoming a PT and growing fast as a fitness OG on Instagram24:33 The viral Dubai video and its polarising reactions29:52 Why sudden wealth and no guardrails can derail your growth33:21 Realising nice things don’t equal happiness or fulfilment36:33 When you’re financially set in your 20s, then what?42:26 Turning obsession into output and how love for work evolves46:45 Gym as therapy, consistency, and reclaiming power through strength50:59 Content, gaming addiction, and transferring energy into building54:43 Saturation, short-form fatigue, and the trap of constant content59:32 Cancel culture fading and leaning more into your true self01:04:01 Collaborating with controversial guests and audience backlash01:08:08 Why negativity often hides insecurity01:18:40 Balancing work obsession with a relationship01:25:12 Kids, priorities, and choosing the right partner for legacy01:30:33 Making real friendships after success and the Dubai filter01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety01:36:38 Building software to solve your own business pain points» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow CharlieInstagram: https://www.instagram.com/charliemorganbiz/?hl=enAcademy: https://www.skool.com/academy/about