Dishing Up Digital with Ellen Mackenzie

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• Why Instagram Engagement Is Dead (And My New Strategy) 30.05.2026 26min

  Instagram engagement just hit record lows... and as a creator and business owner, I'm feeling it. So I'm walking you through the 3 things I'm actively changing about my Instagram strategy in 2026 - in real time - so you can decide whether to copy them, tweak them, or wait for my update in a month.In this video, I break down what's actually happening with the Instagram algorithm in 2026, why engagement has collapsed across the board, and the strategic pivots I'm making to protect my reach, my business, and (honestly) my nervous system.✨ What we cover:- The 2026 Instagram engagement stats no one's talking about- My exact Trial Reels A/B testing system (and why I resisted it for a year)- Why I'm scaling up Meta ads in 2026, and who needs to be doing the same- How I use Claude AI in my content workflow, and the boundary I refuse to cross- Why AI-generated content is actually making the engagement crisis worse- The honest reason I've stepped back from Instagram and where my energy is going insteadWhether you're a social media manager, a creator, or a business owner who relies on Instagram for leads... this is the video to watch before you spend another hour fighting the algorithm.xxEllen_____________________________________________________________🎯 FREE WEBINARLearn how I sign high-paying clients and build a scalable social media business:https://www.ellenmackenzie.com/freewebinar🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30:https://productivitymethod.com/ELLENM30Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenzieeTikTok:https://www.tiktok.com/@ellenmackenzieee🌐 Ellen's business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com
• How to Set Up Claude Cowork (99% Better Than Other Freelancers) 17.05.2026 21min

  If you're using Claude like a search engine, you're using maybe 5% of what it can actually do. In this video, I'm showing you the exact way I set up Claude Cowork to run my multi-six-figure freelance business — and the three foundation steps that put you ahead of 99% of freelancers and solopreneurs still typing prompts into a chat box.This is Layer 1 of the AI operating system I use across every part of my business.By the end, you'll have:✨ A proper understanding of what Claude Cowork actually is (and why it's different to ChatGPT or browser-based Claude)✨ Cowork mode set up on your computer✨ The Global Instructions file that makes Claude sound like YOU✨ Projects + memory so Claude remembers your business, not a fresh start every time✨ Why folder structure is the deciding factor between five-star AI output and mediocre copy-paste loopsxxEllen_______________________________________________________________🎯 FREE BRAND VOICE INTERVIEWThe free tool to extract your voice with this detailed 30 minute interview and finally make Claude understand YOU:https://www.ellenmackenzie.com/brand-voice-interview🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30:https://productivitymethod.com/ELLENM30Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenzieeTikTok:https://www.tiktok.com/@ellenmackenzieee🌐 Ellen's business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com
• making $100k as a social media manager is not hard 08.05.2026 17min

  Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures, why simplicity is your biggest competitive advantage, and the mindset shift that changed how I run my entire business.In this video:✨ The exact client math behind a $100K social media management business✨ Why offering fewer services actually makes you more money✨ The lean tech stack and business structure that keeps things simple✨ How to stop overcomplicating your path to six figures✨ The permission slip you didn't know you needed🎯 FREE TRAININGLearn how I sign high-paying clients and build a scalable social media business:https://www.ellenmackenzie.com/freewebinar💕 Thank You to Rella for sponsoring the podcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen____________________________________________________🔗 //LINKS (ad affiliates) //Camera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenzieeTikTok:https://www.tiktok.com/@ellenmackenzieee🌐 Ellen's business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com
• how to get your business organised (when everything's a mess) 26.04.2026 23min

  Here's the exact 4-step system I use to reset when I'm burnt out, overwhelmed, and my systems have completely fallen apart — and how you can do it too.In this video, I'm covering:- How to triage your brain when everything feels urgent- Reconnecting with your quarterly goals (and why that fixes everything)- Using AI as your executive assistant (morning briefings, email triage, trend research)- When to change your business systems (and how to do it without spiralling)-The mindset shift that makes burnout feel manageable💕 Thank You to Rella for sponsoring this video Use code ELLEN for 10% off your subscription: 👉 https://getrella.com/?via=ellenxx Ellen🏕️ // CAMP CLAUDE //Get your ticket here, 50% off for a limited time only: https://www.ellenmackenzie.com/camp-claude🔗 //LINKS (ad affiliates) // 30% off the planning template I use with the code ELLENM30: https://productivitymethod.com/ELLENM30 Full list of tools & software I use: https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES// 0 to 7 figures: enter your social media manager era! https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN // JJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Join the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermind SMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd Buy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA // Instagram: https://www.instagram.com/ellenmackenziee TikTok: https://www.tiktok.com/@ellenmackenzieee 🌐 Ellen's business: https://www.ellenmackenzie.com/ 📧 Sponsorship enquiries: team@dishingupdigital.com
• the truth about UGC… here’s what to do instead (2026) 10.04.2026 31min

  If you’re a UGC creator in 2026… this is the conversation nobody’s really having. UGC isn’t dead. But relying on it as your entire business? That’s where things start to fall apart.In this video, I’m breaking down what’s actually happening behind the scenes — from market saturation and rising standards, to why audiences are starting to see straight through “authentic” UGC ads. I’ve worked in this industry for years, I’ve done UGC myself, and I’ve experienced the creative burnout that comes with trying to turn content creation into a long-term business model.The truth? UGC is a skill. Not a business.So instead of telling you to quit, I’m walking you through 5 online businesses and revenue streams you can build alongside UGC to create something more sustainable, scalable, and actually yours.If you want more stability, better income, and a business that grows with you… this is where to start.💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen_______________________________________________________________🎯 FREE WEBINAR:Learn how I sign high-paying clients and build a scalable social media business:https://www.ellenmackenzie.com/freewebinar🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30:https://productivitymethod.com/ELLENM30Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee
• I Made $74K in 3 Months… But There’s a Problem 04.04.2026 36min

  This is a full Q1 CEO report and deep-dive into the data behind my business — not just what I made, but how I made it, what actually drove sales, and where the biggest opportunities for growth are right now.In this video, I’m walking you through a real quarterly business review so you can see:how to analyse your revenue, leads, and conversion datawhat numbers actually matter when you’re trying to growhow to identify bottlenecks in your sales funnelwhat to focus on next if you want to scale an online businessIf you’re a social media manager, online service provider, or building a digital product business, this is exactly how you should be reviewing your numbers each quarter to make better strategic decisions (instead of just guessing what to do next).This is less about “income reporting”… and more about learning how to think like a CEO when it comes to your business growth.💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen_______________________________________________________________🎥 WATCH NEXT:$40k in 30 days, my revenue streams & expenses:https://youtu.be/ckFnGUE_GN0?si=s-fiYzjAY5l1ER-X2025 income report:https://youtu.be/Xh6zUNyaSeU?si=GznbmfGRtvwF6RGF🎯 FREE WEBINAR:Learn how I sign high-paying clients and build a scalable social media business:https://www.ellenmackenzie.com/freewebinar🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30:https://productivitymethod.com/ELLENM30Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee
• what’s inside a $3k/month social media management package 20.03.2026 18min

  If you’ve been overdelivering, overposting, and still undercharging… this is probably why.In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more importantly, what doesn’t need to be there.Because premium pricing doesn’t come from doing more. It comes from how you position, structure, and run your business.We’re covering:✨ What a $3k/month SMM retainer realistically includes✨ Why you don’t need daily posting or endless deliverables✨ How to structure content (without burning out)✨ What premium clients actually expect from you✨ The 3 things that actually allowed me to increase my ratesIf you’re serious about landing $3k–$5k clients consistently, I’m hosting a free training where I break down the full framework 👇🎓 FREE TRAINING SERIESFrom Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:https://www.ellenmackenzie.com/private-podcast💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30:https://productivitymethod.com/ELLENM30Template mentioned designed for SMMs by my student Christine:https://www.instagram.com/maryfield.media/p/DVb1ysZlZGv/Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenziee👩‍💻 Ellen’s business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com
• Is Notion Really Worth It? My Honest Review as a Social Media Manager 08.03.2026 15min

  Thinking about using Notion to run your social media management business? Watch this review first.I tested Notion for two months inside my own workflow to see if it could replace my task manager, planning system, and content calendar. And while it’s one of the most powerful free productivity tools online, there are a few limitations social media managers don’t talk about enough.In this video, I’m breaking down my honest review of Notion after using it with real client work. We’ll cover the free plan, the steep learning curve, why templates completely change the experience, and the biggest reason Notion might not be the all-in-one solution social media managers are looking for.Because when you’re managing client work, your systems matter. The fewer tabs, tools, and workflows you need to juggle, the easier it is to execute consistently.💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenMy previous Notion video setting up my template: https://youtu.be/002CCCMYb7UMy full Rella review: https://youtu.be/oUVsSAWon0QxxEllen_______________________________________________________________________________________🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30:https://productivitymethod.com/ELLENM30Template mentioned designed for SMMs by my student Christine: https://www.instagram.com/maryfield.media/p/DVb1ysZlZGv/Camera:https://geni.us/iPjpAtLens:https://geni.us/kNkJOxFull list of tools & software I use:https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind:https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram:https://www.instagram.com/ellenmackenziee👩‍💻 Ellen’s business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com
• The 3 things that scaled my social media business 27.02.2026 21min

  Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last seven years. If you’re serious about growing a real business, it’s not about buying a better camera. It’s about building better infrastructure.💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen⏰ TIME STAMPS00:00 – You’re not an employee anymore00:38 – The 3 investments that actually scaled my business01:23 – Investment #1: Systems & Software02:42 – Why $24/month software is worth it04:04 – How software increases your prices05:06 – Investment #2: Hiring Your First Contractor07:18 – Why contractors over employees (at first)08:32 – What you should actually outsource09:06 – Investment #3: Coaching & Mentorship11:58 – The $800 investment that changed everything13:30 – Why investing should feel scary16:50 – The hidden ROI of mentorship20:47 – Final thoughts: Build infrastructure, not aesthetics_____________________________________________________🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30: https://productivitymethod.com/ELLENM30Camera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book: https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• The “Quiet” Strategy to Book Premium Clients With Less Than 1K Followers 31.01.2026 15min

  You don’t need 10K followers. You don’t even need 1,000. If you’ve been holding off on going “all in” with your social media management business because you think you need a big following first… this is your wake-up call.In this episode, I’m sharing the quiet strategy to book premium, high-ticket clients — even if you’re brand new and barely have a presence online. These are the same methods I used to go full-time as a social media manager, and what I’ve taught to hundreds of students inside the Dishing Up Digital School.Spoiler: your follower count is the least important thing. Premium clients aren’t looking for virality — they’re looking for someone who gets results, builds trust, and makes their life easier. That can be you (even if you’re just getting started).🎧 We’re covering:- How to build a client-booking portfolio (even with zero experience)- The exact places to network to find clients who pay well- Why growth ≠ income (and what to focus on instead)- Case studies from students who’ve booked $2K+ clients with less than1K followersIf you’re ready to ditch the Instagram follower pressure and start landing real clients in 2026, let’s dive in.💕 Thank You to Rella for Sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenStudents mentioned:Julia - https://www.instagram.com/social.vitality/Jade - https://www.instagram.com/jade.mc.neil/Liv - https://www.instagram.com/lilastudios.nz/Mackenzie - https://www.instagram.com/thesparklestrategy/Alex - https://www.instagram.com/alaskasocialco/xxEllen________________________________________________________________🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30: https://productivitymethod.com/ELLENM30Camera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN // Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermind SMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book: https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• How to become a full-time social media manager in 2026 17.01.2026 17min

  Ready to quit your 9–5 and become a full-time social media manager in 2026? This is your roadmap.In this episode, I’m giving you a full 12-month plan to go from beginner (or part-time side hustler) to booked-out and thriving in your SMM business.You’ll learn exactly what to do in each quarter — from landing your first client without an Instagram following, to building a portfolio that converts, to finally setting income goals that make quitting your job realistic.We’re not guessing. We’re building. Month by month, phase by phase.Let’s go full-time—together.Inside this episode:✔️ Why 2026 is the best time to go full-time✔️ The biggest mistake new social media managers make✔️ How to land your first 3–5 clients without a following✔️ Pricing, packaging, and portfolio tips✔️ When to build a website and brand shoot (not at the start!)✔️ How to reverse-engineer your income and make quitting realisticWatch or listen now to get the full plan and start strong this year.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• the daily habits of $100k social media managers (stop acting like a freelancer) 03.01.2026 23min

  Motivation is flaky. Discipline and habits are what actually get you paid. In this episode, I’m breaking down the boring, repeatable daily habits that help you act like a $100K-a-year social media manager before the money shows up. Because six-figure businesses aren’t built on vibes. They’re built on systems, ownership, and habits that signal: this is a real company.If you want to grow faster, more sustainably, and without burning out, it starts by treating your own business like a client, not an afterthought.We’re covering:🎧 Why six-figure social media managers work on their business before client work🎧 How realistic daily planning builds confidence (not shame)🎧 Why you don’t need more leads, you need better follow-up🎧 Why tracking your numbers works🎧 How consuming less content leads to faster growth🎧 How protecting your energy directly impacts revenue🎧 Why rest and boredom are non-negotiable for long-term successIf you’re ready to stop relying on motivation and start building habits that compound into real income in 2026, let’s dive in.💕 Thank You to Rella for Sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenVideos mentioned:30 day posting challenge - https://youtu.be/drFv-5bq9EY?si=jYOLOoiSLov0txcUI analysed 250 instagram posts - https://youtu.be/d24k0VA_Gv4?si=IsdUWETlvl9-zh-NxxEllen________________________________________________________________🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30: https://productivitymethod.com/ELLENM30Camera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book: https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• Exposing the income streams that made me $270K while working LESS 27.12.2025 28min

  Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and breakthroughs that shaped my most aligned (and surprising!) business year yet.If you’re a freelancer, service provider, or digital creator wanting to build a freedom-first business without sacrificing income—this episode is your permission slip AND your game plan. Let’s get into the data, the decisions, and the energetic shifts that changed everything.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• Best Carousel Content Ideas for Instagram Growth in 2026 📈🚀📲 17.12.2025 22min

  If you want to go viral in 2026, you need to stop creating carousels like it’s 2021. That basic Canva infographic? Not cutting it.Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.In this episode, I’m breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right now—with real examples, the psychology behind why they work, and how you can start posting them today.Whether you're building a personal brand or scaling a service-based biz, this is your go-to strategy guide for carousels that actually move the needle in 2026.🎯 What you’ll learn:• Why your carousels aren’t converting—and how to fix it• The 3 scroll-stopping formats you should post every month• Hooks, CTAs, and messaging tweaks that build trust + drive clicks• Behind-the-scenes of my own viral posts (and how you can remix them)Posts referenced:https://www.instagram.com/p/DNWHaHyyA-M/?img_index=1https://www.instagram.com/p/DMbJBUczycg/?img_index=1https://www.instagram.com/p/DLqJxyGTTj6/?img_index=1https://www.instagram.com/p/DNrCKNq5tRJ/?img_index=1✨ Steal my templates:Want my exact carousel layouts, design formulas, and CTA slides?Grab the SMM Template Bundle—now updated with top-performing posts from 2025:👉 https://www.ellenmackenzie.com/offers/DwKaVUZd?coupon_code=DISHINGUPxx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• 5 Marketing Lessons From Kim Kardashian’s All's Fair 👀 | Viral Content Strategy Case Study 📝 06.12.2025 17min

  If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I’m breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We’re talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy’s signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one’s for you.xxEllen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________⏱️ Timestamps:0:00 – The All Is Fair launch: why the marketing deserves a case study1:30 – Lesson 1: Why your marketing should not resonate with everyone5:00 – Lesson 2: Consistency is the engine behind conversion8:40 – Lesson 3: Behind-the-scenes content builds buy-in12:10 – Lesson 4: Collaboration multiplies visibility14:30 – Lesson 5: Lean into your signature style📣 Mentioned:Youtube video on how to make aesthetic content: https://youtu.be/14OKJurBC1Q💻 //LINKS// 💻Join the Dishing Up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolMy Social CEO Toolbox (including my custom GPT The Content Coach):https://www.ellenmackenzie.com/offers/xi9FTZ22?coupon_code=YOUTUBEThe ultimate template bundle for social media managers:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager:https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com
• My Exact Strategy to Scale with ChatGPTt & AI in 2026 📲 (it gets to be easy) 28.11.2025 15min

  Are you scared AI is going to replace you as a service provider? I get it—but here's the truth: AI isn't your competition, it's your co-creator. In this episode, I'm breaking down exactly how I use AI in my business (without losing my human touch), how it’s helped me grow faster, create better content, and work fewer hours.We’re ditching the fear-mongering and talking real strategies for service providers, social media managers, and content creators to thrive in the age of AI.Plus, you’ll get a behind-the-scenes look at how I’ve integrated AI into my content workflows, trained my own custom GPTs, and how YOU can do the same—starting today.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• How to Create a Social Media Manager Portfolio (NO experience) 👩‍💻 Step-by-Step Guide for Beginners 18.11.2025 15min

  Want to land your first social media manager client but feel stuck because you have no experience and no portfolio?In this video, I’m breaking down exactly how to build a high-converting portfolio from scratch - even if you’ve never had a paying client. Whether you’re a beginner SMM, content creator pivoting to services, or just want to book clients faster, this is your step-by-step roadmap.I’m also sharing my best-kept secret: my SMM Template Bundle (50% off this week only for Black Friday!) includes a done-for-you portfolio template to help you get set up in hours, not days.🎁 Grab it here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout?coupon_code=BF50💕 xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• How I've Made a Million Dollars as a Creator 👩‍💻💰 (without a big team or going viral) 10.11.2025 20min

  I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear strategy, consistent execution and the right systems. In this video I’m breaking down my full income journey, the key things that worked (and what didn’t), and how you can apply the same frameworks to your own business.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com
• How AI is going to help you reach $100k as a social media manager [full webinar] 31.10.2025 1h 6min

  AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.We’ll cover:Why ChatGPT won’t replace high-touch service providersHow to become the irreplaceable option in your nicheThe exact ways I’m using AI to save time, serve better, and sell smarterWhether you're just getting started or ready to scale, this training will help you shift from fearing AI to fully leveraging it—and position your business for long-term success.Spoiler alert: The future isn’t less human. It’s more.xxEllen💻 The Ultimate SMM Template Bundlehttps://www.ellenmackenzie.com/offers/DwKaVUZd👩‍💻 My Business HQhttps://www.ellenmackenzie.com/📧 Sponsorship Enquiriesteam@dishingupdigital.com📲 Follow Me for More:Instagram: https://www.instagram.com/ellenmackenziee
• What I Wish I Knew Before Becoming a Social Media Manager 25.10.2025 35min

  In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.But with each messy moment came a powerful lesson that’s shaped how I run my business today.Here’s what we’re diving into:💔 A client ended our contract with zero notice during their divorce🌍 I redid a month of content while on vacation in South Africa🙃 A contractor nearly cost me my biggest client😵‍💫 7+ revisions on one post—and the meltdown that followed🚨 Late invoices, luxury car purchases, and the audacity🧾 Refunds, breakdowns, and what finally taught me to walk awayIf you’re a social media manager, freelancer, or service provider, this episode is your permission slip to set boundaries, charge your worth, and protect your peace.🎧 LISTEN NOW — and stay ‘til the end for the most unhinged confession I’ve never shared publicly 👀xxEllen🚨 Sign up for my FREE webinar on how to become a social media manager: https://www.ellenmackenzie.com/freewebinar——————————————————————————————————————————💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com