Love You To The Core

Love You To The Core

Xanthe + Frank Appleyard
Land USA
Språk EN-US
Avsnitt 80
Senaste 28.07.2026

Serial entrepreneurs and hospitality investors Xanthe and Frank Appleyard invite listeners into their date night conversations, blending silly banter with meaningful insights on topics like social media, travel, entrepreneurship, money, creativity, relationships, and food. As a child-free married couple, they share their perspectives on work, play, life, and leisure, encouraging listeners to bring their whole selves to the table.

Avsnitt

  • Love Reevaluating Our Entire Existence 28.07.2026 26min
    Ope! We're back on the mic after a little impromptu summer break and sharing what we've been up to behind the scenes — including some big conversations about evaluating where our resources (time + money + energy) are going and whether it's really aligned with our visions for the future. Tiny wine bar? Part-time in Paris? What's next for two ambitious Apples who can't seem to stay put for more than 10 months?! Tune in to find out.
  • Love The Spirituality of Having Fun (Guest Episode With Edila Stace-Smith) 08.07.2026 36min
    If you’ve ever thought “I wish my entire business could be built around the thing I find most fun and fulfilling in the world,” YOU’RE GONNA WANT TO LISTEN TO THIS ONE. We get into how it’s maybe okay if your entire personality can’t be summed up through your IG feed, how Edila went from design → in-person experience curator over the last year, why she decided NOT to “build in public,” and her journey to hosting IRL events and retreats in stunning spaces around the world. This was such an inspiring chat about finding the thing you’re meant to be doing, bridging the gap between IRL and URL, proof that going all-in on your passion pays off, and a reminder that having fun is medicine.CONNECT WITH EDILA ↓
  • June State of the Internet with Chelsea Riffe: Viral Offers, The Yap Challenge, Desire > Data, and Flodesk Goes AI 30.06.2026 1h 31min
    Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes:⁠Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!)⁠Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers?⁠Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones?Plus, low-effort posting, personal diary content, and the surge in nostalgia — is this all in resistance to AI?We discuss everything through the lens of online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off.The internet is chaos — we'll help you make sense of it from our corner of it all.OFFERS MENTIONED ↓LIFESTYLE CAROUSEL TEMPLATESTHE ULTIMATE PITCH KITCONNECT WITH CHELSEA ↓INSTAGRAMPODCASTNEWSLETTERPOPCORN CLUB
  • Love Posting Three Times a Day 23.06.2026 46min
    Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikTok rhythms, and what metrics she’s looking at to measure whether these efforts are bringing her closer to her goals.P.S.: This episode promotes the Leadership Lifestyle Template Bundle which will be on sale as of June 24. Use code LYTTC at checkout for $60 off at www.ohsierra.ca/carousels
  • Love Coming Out of Retirement 16.06.2026 43min
    FRANK IS RE-HIRED (but that's not how he likes to see it)if you’ve been following along with our journey for a minute, you know that our business started as a partnership (in life + love + work!) but Frank got extracted from most day-to-day business operations for the better part of the last 2 years. however, it’s become CRYSTAL clear that in order to reach some big goals for 2026, xanthe simply cannot do it alone. and when presented with a job description for an operations hire, Frank said: why not me?this week’s episode digs into alllllll that, along with a few more bits and pieces along the way.
  • May State of The Internet with Chelsea Riffe: Spotify’s AI Generated Podcast Rollout, Hot Chef Threads Drama, and Met Gala Billionaire Optics 02.06.2026 1h 39min
    Chelsea and Xanthe are BACK for May's State of the Internet debrief, where we try to make sense of WTF is going on in the internet each month.Today's report includes:• Spotify's AI-generated podcast announcement — what does this mean for podcast hosts? Why do tech CEOs feel SO out of touch with these decisions? Plus why reading T&C's is IMPERATIVE these days and what to do with this info.• Hot Chef Threads drama — IYKYK, and if you don't, we'll explain. Do we "owe" our audiences anything after we make our personal lives very public? Is it okay to paywall your vulnerability? How can we be more mindful of the dynamic we play in our online communities?• The Met Gala x tech billionaires funding the arts — is this a good or bad thing in the long-run? Why are tech bros so obsessed with inserting themselves in fashion right now? What amount of money makes people bend on their morals/values and why?• Everlane gets bought up by SHEIN  — WTF. Period.We discuss everything through the lens of online leadership, digital behavior, and modern philosophy.You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off.CONNECT WITH CHELSEA ↓⁠INSTAGRAM⁠⁠PODCAST⁠⁠NEWSLETTER⁠⁠POPCORN CLUB
  • Love a May Faves Episode 26.05.2026 39min
    Hiiii from life post-Harry-Styles concert, back on the mic with a new monthly series: a roundup of all the things we’ve been most obsessed with, from products to productivity hacks to adorable tiny vehicles and everything in between. ENJOY! Also — a reminder that the Life of the Party pre-sale ends Saturday, so hop in to save $1000 right here.
  • Love Putting Condoms On Your Website (Guest Episode With Kalyl Kadri) 19.05.2026 46min
    F*ck nice, give them DRAMA!!! In today’s episode Xanthe sits down with Kal from Words Hurt Copy to chat all things ~authenticity~ in the current online landscape. You’ll learn how to come up with your next offer theme, tips to revive an existing sales page, practical approaches to show up as your TRUEST self online (even when people from your past are watching), and hear us chat extensively about why “performing for the algorithm” isn’t actually such a bad thing. We also get into the lore of the Christmas Kiss, the fear Final Destination bestowed upon a generation, and Kal’s ideal day in Barcelona.CONNECT WITH KAL ↓WEBSITE INSTAGRAMTHREADS
  • Love A Barcelona Bender 12.05.2026 53min
    It’s quitting season!!! Xanthe’s unpacking all the content commitments she’s choosing to stop continuing (see ya, Saturday Shift!), plus a mixed bag update episode talking about travel plans, Lena Dunham’s memoir, hangover hacks, places we’re loving in Barcelona, and a discussion around community inspired by this post!
  • April State of The Internet with Chelsea Riffe: Trouble at Unwell, Summer House Scandal, and Substack Controversy 05.05.2026 1h 23min
    Did somebody sayyyy crossover series?! Xanthe and Chelsea have joined forces for this new monthly deep dive into what the actual f*ck is happening on the internet from social platforms, to podcasting, to pop culture. This week, we explore questions like:•⁠ ⁠Substack: Can you ethically stay? Can you afford to leave?•⁠ ⁠Alex vs. Alix: is Girl Fight the new Girl Boss? Is new media built to break?•⁠ ⁠Summer House: The bar is in hell, but are we complicit?And dig into lots of juicy nuances around online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off.CONNECT WITH CHELSEA ↓INSTAGRAMPODCASTNEWSLETTERPOPCORN CLUB
  • Love The Layover Lore Drop 28.04.2026 50min
    As the episode suggests: LAYOVER LORE DROP! Since 2020, we’ve been building what is now known as “Layover" — a real-estate portfolio that has at various times included a villa in Tulum, an apartment in Mexico City, a plot of land in Joshua Tree, an (almost) lake house in Michigan, and a cottage by the sea in Nova Scotia. The latter just went live on Airbnb this week (link below!) so to celebrate, we’re walking you through our entire timeline and journey in the real-estate investment and short-term rental world, detailing why we got into it all, how our vision has changed over the years, and all of the places we’ve bought, sold, leased, and backed out of ;) along the way.RENT LAYOVER SEASIDE ↓Right Here
  • Love a Long-form Queen (Guest Episode with Sara Joelle) 21.04.2026 46min
    Eeeee a cross-over event! Xanthe caught up with Sara between the lines of our London trip, and absolutely GRILLED HER on her long-form content processes. You’ll learn how she maintains three (absolutely fire!) email newsletters, three (!!) substack publications, a blog, a podcast, a pinterest account… and the tea on ALLLL the systems that support her in showing up for ‘em.We also chat about how to be a good long-distance bestie, and the things we attribute to our ability to stay close even when we live far. A VALUE-PACKED AND VERY FUN EP!CONNECT WITH SARA ↓WebsiteInstagramPodcastNewsletterSubstack(And if you missed it, here’s a link to the last time we had Sara on the pod!)
  • Love Risking My Life For a Bad Bunny Album 14.04.2026 1h 7min
    deep down, you probably do know what you want to be posting about — you just don’t think it makes sense strategically and/or assume that people simply won’t give a sh*t. AM I RIGHT? today’s episode kicks off by a major perspective shift AND an approach to try re: sharing your life online, and then we get into discussion around a couple headlines including ↓• how platforms should be responsible for the spread of disinformation online • whether we can be legally liable for comments made on the posts we shareplus a freaky phenomenon of increased traffic accidents on major album release dates, the Guinness shortage in Ireland (!!) due to fuel-price blockades, cheap snacks at The Masters, and whatever the f*ck else came up, as usual!
  • Love The Online Etiquette Episode 07.04.2026 1h 9min
    Xanthe’s finally ready to get back on Threads, while Frank deletes it on air! Wtf is up with the online thirst for a villain story (re: Summer House)! Misc. Instagram Stories strategies and an impromptu crash course on them! How to analyze culture without being a hater! Why cigarettes being “in” are a sign of the times in such a major way! Plus the latest influencer x AI nightmare material! And lots of other random things, per usual!
  • Love Having Identities Outside Our Relationship 31.03.2026 1h 1min
    Xanthe is fresh off the plane from Paris, Frank is deep into his Vinted addiction, and we’re getting into:+ Our candid take on saving money vs. living life+ Frank’s burgeoning business idea+ Living part-time in a city without your partner (foreshadowing)+ Why brands are setting standards around “takes” culture+ More drama at Chalamet HQ+ The Gossip Girl of the Gen Z celebrity sceneAnd, sign up for Xanthe's Culture Shift newsletter here.--PS: If you want to sponsor the next episode for just $50 USD, send an email to frank(at)ohsierra(dot)ca!
  • Love An Honest Revenue Review 24.03.2026 47min
    IT'S ANOTHER MONEY EPISODE FOR YA! Today we’re breaking down our Q1 revenue situation — which, TBH, was looking a little hairy riiiightttt up until…. well, you’ll have to listen to find out. We also discuss the ethics of using AI as a design tool, why you should book your 2026 travel now if you wanna save some cash, the latest hazing ritual happening at the White House, and DROP A DELICIOUS SOUP RECIPE into the mix, just for good measure. ENJOY.--This episode is brought you by Pitch Perfect, a pitching and visibility program for creative entrepreneurs. Pitch Perfect is open for early-bird enrollment right now, and it will teach you how to actually pitch yourself — to podcasts, publications, and partnerships that make you a reference point in your field. Use code LYTTC to get $100 off your enrollment! And if you need a lil appetizer, check out host Chelsea's free podcast Art of the Ask where she shares all about asking for what you want, from new clients to hefty discounts and more.
  • Love Big Penis 17.03.2026 57min
    WE’RE BAAAACK with a big announcement about the future of the show and a classic roundup of random shit we read about on the internet and the takes you may not have needed but will be SO glad you heard. promise. in today’s lineup:Harry Styles album reviewGen Z James BondShrimp or enemy?Timothée’s opera dramaThe FDA vs. Big PenisIf you like the episode, share it with a friend or to your IG stories! you will be rewarded with our undying admiration, and years good luck.
  • Love The Organic Growth Episode 17.02.2026 59min
    Xanthe gained almost 2K new followers in January WITHOUT a single trial reel, paid ad, or viral post… and actually spent less time creating content than before. In this episode, she reverse-engineers her strategy step by step to show you exactly how she did it, anddddd goes through all the steps for YOU to create a strategy that yields similar results. Consider this your proof, ONCE AND FOR ALL, that you don’t have to pay to play — in time, money, energy, or ethics — to scale your online platforms!Mentioned in this episode ↓Life of the Party ProgramSocial Life CommunityLeisure Ethic Template
  • Love Getting Papped At The Pope Inauguration 03.02.2026 1h 15min
    WOOOO! We’re fully back to our LYTTC roots today with a medley of god-knows-what from our Harry Styles concert plans, Xanthe’s solo travel shenanigans and Frank’s week as a bachelor in Barcelona. We also reflect on a profound post from Chelsea Fagan re: life lessons on marriage, aging, and putting celebrities on political pedestals. Remember to leave a review if you love us and send us recommendations for our next deep dive topic if there’s something you want our take on!
  • Love The Personal Style Episode 20.01.2026 1h 11min
    Since moving to Barcelona with nothing but a few suitcases, we’ve been rebuilding our closets with clothes we feel REALLY excited about wearing, pouring more energy into developing our personal style so we can show up in the world in a way we’re proud of. For Xanthe, this helps her stay “camera ready” for content, and for Frank, it’s helped him transform his intellectual passion for menswear into a wardrobe that inspires him just as much. We share specific practices for what helped us find our style over the last few months, plus a full debrief on the Spanish Visa process (mission complete!), a flashback to where we were in 2016, some speculation about Harry Styles’ new album, and a discussion on why Trial Reels are getting so much hate right now.TODAY’S SPONSOR ↓ Kaileen Elise Sues is an intuition coach for woo-leaning high-achievers who want it all in 2026 — except burnout — and she’s hosting a Vision Boarding with Intuition workshop. In the workshop, you’ll craft a vision that *delights* your inner child, *celebrates* where you are now, and *aligns* with your future-self, AND you’ll learn new ways to tap into your inner wisdom on the daily.Here’s what you can expect: A 90-minute live class on January 29 at 1-2:30pm CST with replay.A visioning toolkit with a guided meditation, journal prompts, and templates to keep your visions flowing.It's regularly $88, but just $44 when you sign up now!!

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