The Warm Up with Kelsey McCormick

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  Rebuilding Heat & Momentum After A Pause 18.08.2026 33min

  This one's for the creative business owners who feel like they've lost their spark a bit. Maybe you’ve taken a break, had a life season shift, or things just aren’t flowing the way they used to. In this solo episode, I’m pulling back the curtain on what it’s really like to rebuild momentum when you’re in a low season... and the small shifts I’ve made that are actually working.We talk about:Letting go of perfection and “all or nothing” energyHow to create content when you don’t feel like an expertWhat’s helping me feel like me again in businessWhy rebuilding confidence is the secret ingredient to your next growth spurtThis isn’t a rah-rah “get back on the horse” episode. It’s gentle, honest, and real. If you’ve been feeling stuck or creatively flatlined… this one’s for you.Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠Get The Squig, my weekly newsletter: ⁠⁠https://cominguproses.co/pages/the-squig⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP
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  What Emails Actually Convert During Your Launch Warm-Up 11.08.2026 21min

  Forget the AI-generated hard sell emails flooding your inbox. In this episode, we're breaking down the exact emails that drove high open rates and conversions during a recent launch warm-up campaign (before doors even opened).You'll learn:How to split your email list strategically (general, warm, and waitlist)The difference between warm-up emails and launch emails (and why timing matters)Specific email types that got 30-40+ clicks, including strategy breakdowns, curriculum guides, and bonus revealsWhy giving away social proof and addressing objections earlier than you think is crucialHow to use activation events and audits to build trust before asking for the saleThe art of frontloading value so people are ready to buy when doors openPlus, we dive into why trust-building (not convincing) should be your primary goal during the warm-up period, and how having real conversations with your audience will write your emails for you.If you're tired of generic launch formulas and want to create email campaigns that feel as good as the revenue they generate, this episode is for you.Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squigAsk your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP
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  Q&A: "I have a LOT of offers. Where do I start?" 07.07.2026 33min

  In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, this one’s for you.Q1: How do I create recurring revenue when I’m not launching?Q2: What makes a good lead magnet?Q3: I have a LOT of offers. Where do I start?Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  Grow Your Invested Community with Xanthe Appleyard 01.07.2026 53min

  If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust.In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts.We talk dialogue-driven content, Stories + Threads as warm-up tools, why generic “tips” are falling flat, and the visibility moves that help you grow faster without relying on virality.Get Xanthe’s Freebie: https://ohsierracreative.myflodesk.com/content-themesUnlock the power of Instagram Stories to transform your business with the Selling with Stories Workshop! Co-hosted by Kels from Coming Up Roses and Xanthe from Oh Sierra Creative: https://cominguproses.co/products/selling-with-stories  Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP
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  The Power of Warm-Up Offers: Guiding Your Audience Toward Your Big Thing 17.06.2026 24min

  In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts.Whether you have a crusty freebie collecting dust or nothing between “follow” and “$2K investment,” this one’s for you.Join Launch Your Own Way: ⁠https://cominguproses.co/lyowGet The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open 10.06.2026 20min

  Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today.If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/wwwFrom the episode:QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquizFlodesk link: https://flodesk.com/c/COMINGUPROSESJoin Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP
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  Q&A: "Starting Fresh: Building & Warming Up a New Audience" 03.06.2026 31min

  In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching.We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your work in a way that creates genuine connection, and the role visibility plays in a successful launch.We finish with a conversation about the infamous mid-launch slump, why so many people lose momentum when things go quiet, and how to keep showing up long enough to see your launch through.Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  Work in Public: The Secret to Launching with a Ready-to-Buy Audience 27.05.2026 25min

  In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors.You’ll learn:Why documenting isn’t enough—you need to build a story around your workHow to develop your main character energy and create brand recognitionWhy setting a clear destination hooks your audience (hello, Frodo and Mount Doom)How to create stakes and tension that make people root for your successWhy messy action > perfect presentation when it comes to warming up your audienceIf you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online.Work In Public Content ExamplesJoin Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience 20.05.2026 33min

  In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops.We get into:How she transitioned from scattered freelance work to a clear signature offerThe visibility + warm-up strategies that worked best on Threads and InstagramHow collaborations helped her grow her list without burning outWhat it’s actually like launching when you're more introverted or camera-shyHer favorite mindset shifts that helped her confidently show up and sellThis convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too.Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  7-Figure Warm-Up Strategies with Georgia Draws a House 13.05.2026 54min

  If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way.In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.”We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list.Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  What Launching Your Own Way Looks Like 06.05.2026 1min

  Hear reviews from some of our students. Doors open May 12.Join Launch Your Own Way: ⁠https://cominguproses.co/lyowGet The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠
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  Launch Messaging Secrets with Hollie of Latitude Lane 06.05.2026 52min

  In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-crafted freebie (50 email subject lines), warming up an audience through consistent, story-led emails, and showing up in email and Threads rather than trying to be everywhere at once.Hollie and I also cover key copywriting principles for launches, including how to write compelling subject lines, the importance of sending more emails than feels comfortable, how to overcome objections throughout your sales page (not just in the FAQ), and why specific, outcome-focused headlines are essential for converting readers. Whether you're planning your first launch or refining your messaging, this episode is packed with actionable takeaways on how great copy — not a massive audience — can drive real results.Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP
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  Alice Bjorkstrand: Warming Up For Your First Ever Course 29.04.2026 59min

  In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using ads and creative strategies to attract ready-to-buy audiences... without burnout.Join FLOW with Alice BjorkstrandJoin Launch Your Own Way: https://cominguproses.co/lyowGet The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP
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  Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches 22.04.2026 53min

  In this episode, Michelle shares her journey from almost quitting her business to building an 8K launch with just 45 people on her waitlist. Discover how this social media content strategist transformed her business by focusing on genuine connection over follower count. Plus, Michelle gets real about pivoting her entire audience, moving from brick-and-mortar clients to online entrepreneurs, and how she's created a sustainable approach to selling her services.Join Launch Your Own Way: https://cominguproses.co/lyowGet The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP
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  It's Not a Content Problem, It's a Heat Problem 14.04.2026 20min

  Your lack of sales isn't a content problem - it's a heat problem. In this first episode of The Warm Up, we're breaking down why more followers and higher engagement don't necessarily lead to more sales. Learn how to map out your warm-up strategy using the upside-down triangle framework, understand your current audience heat level, and start planting the seeds for future sales. Stop relying on random posts and word-of-mouth referrals - it's time to build a strategic ecosystem that turns your cold audience into a ready-to-buy community.Join Launch Your Own Way: https://cominguproses.co/lyowGet The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP