Untangling Tourism Tech

Avsnitt

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  Episode 22: GPT 6 Astra: AI Just Took the Mouse 15.09.2026 29min

  ChatGPT 6 Astra uses your computer like a staff member. What it means for tourism, and what to fix first.
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  Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now 11.08.2026 21min

  Most DMOs call Tourism Tribe wanting to fix their website. Fabienne Wintle and Liz Ward explain why that’s the wrong question now. When someone asks ChatGPT or Gemini for a recommendation, the answer comes from the operator’s Google Business Profile, not the DMO’s website or directory, and that has quietly rewritten what a DMO’s job actually is. They cover the shift from human search to AI agents acting on people’s behalf, the Compass framework for making destination knowledge queryable, the AI Digital Health Check tool that’s giving operators and DMOs a clear read on discoverability, and the real signals, from get-directions clicks to dwell time, that are shaping AI recommendations right now.
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  Episode 20: What AI Search Means for DMOs 03.07.2026 24min

  Destination marketing organisations are losing visibility they can’t see in their analytics. Fabienne Wintle and Liz Ward unpack why DMO website traffic is dropping by around 30% as AI tools like ChatGPT and Gemini answer travellers directly, what the server logs reveal about AI bots, and how the Compass Model in Tourism Tribe’s DMO AI Playbook helps DMOs stay visible and valuable. A practical look at zero-click search, crawlable versus queryable content, and the collapsing travel purchase cycle.
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  Episode 19: The Trip Planner That Actually Books 08.05.2026 55min

  Liz Ward speaks with Traveloris founder Daniel Blickling and product manager Dhruv Sharma about how AI trip planning is moving beyond inspiration to personalised itineraries, live bookings and practical conversion opportunities for tourism operators and destinations.
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  Episode 18: From L-Plates to AI Boss 31.03.2026 31min

  Most tourism operators have tried ChatGPT. Few have changed how they actually work. Fab and Liz map the gap using a simple analogy: L-plates, P-plates, open licence. They cover custom GPTs, NotebookLM, Gemini image editing, AI video tools, and a real case study automating inbound tour bookings across a website, Xero, Rezdy, and email. Plus Liz shares how she overhauled her own workflow, and Fab explains what it looks like when AI agents run autonomously. Try Tourism Tribe’s free tool, Pocket Rocket at : https://my.tourismtribe.com
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  Episode 17: From AI Brains to Digital Doers 30.01.2026 21min

  Stop just chatting with AI and start putting it to work. In the 2026 season premiere of Untangling Tourism Tech, Liz and Fab reveal why the era of the simple chatbot is over and the age of the AI Agent has begun. While 2023 was about the ”Brain” (Large Language Models), 2026 is about the ”Body”: digital agents that can follow instructions, execute tasks, and solve real-world problems for your visitors. In this episode, we explore: The ”Brain” vs. The ”Body”: Understanding the technical shift from static databases to active ”Digital Doers”. Real-Time Accuracy: How Agents solve the ”Agnes Water Problem” by checking live data instead of relying on outdated web scrapes. Agent Legibility: Why DMOs must prioritize making local knowledge ”machine-readable” to stay visible in AI search results. Capturing the Soul: The race to digitise the lived experience of your staff and volunteers to create a unique competitive advantage. Don’t wait for perfection: the tools are ”plug and play” today. Join us as we untangle how to take small, progressive steps to maintain your destination’s relevance in the new year.
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  Episode 16: Stop waiting for perfect and hit record 17.11.2025 13min

  Tourism videos made simple: short video is the new TV. In this episode Liz and Fab show operators how to get over their fear of imperfections, use simple tools, and repurpose content without letting AI wash out their real voice. It’s a straight up chat that not only shows you how to create video, but gives you the nudge you need to stop overthinking it and just post the damn thing.
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  Episode 15: Social Media’s AI Glow-Up 13.10.2025 21min

  Fabienne and Liz unpack how AI is changing what works online for tourism businesses and why authentic, human-led content still wins. Discover how to keep your socials real, consistent, and AI-ready.
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  Episode 14: AI Spoofs, Scams & Scares 15.07.2025 27min

  AI isn’t just helping your marketing, it’s helping scammers too. In this episode, we unpack how AI is being used to fake emails, clone voices, and trick tourism businesses into handing over money or information. Hear real examples and learn what simple steps you can take to protect your business from spoofing and smart scams.
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  Episode 13: AI or Die - The Wake-Up Call for Tourism Organisations 16.06.2025 28min

  AI is rewriting the rules of tourism marketing. In this episode, we dive into what it means for tourism organisations – and why waiting is no longer an option. Learn how to adapt your digital strategy, optimise for AI search, and stay visible in the new travel planning era.
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  Episode 12: AI Search - Found or Forgotten 19.05.2025 21min

  Travel planning has gone AI – is your tourism business keeping up? In this episode, we untangle how tools like ChatGPT and Gemini are changing search, and what you need to do to make sure your tourism website is found (not forgotten). Full of tips, laughs, and practical takeaways for tourism operators.
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  Episode 11 - Gemini, Google, and Gameplans 29.04.2025 15min

  In the age of AI search, tourism operators who don’t upgrade their content risk disappearing — here’s how to stay visible and drive bookings.
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  Episode 10 - AI Agents, Grok 3 & getting your 5K marketing plan for free 24.02.2025 22min

  In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows. Discover how Grok excels in coding and logic, Perplexity provides reliable, up-to-date research, and ChatGPT streamlines marketing plan development—including crafting a USP, customer persona, content themes, and social media schedules. They also discuss the emerging role of AI agents, their potential for automation, and the importance of reviewing AI-generated content for accuracy and brand alignment. Whether you're looking to boost efficiency, enhance marketing strategies, or stay ahead of AI developments, this episode offers valuable insights for tourism businesses.
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  Episode 9 AI Tools To Save Time and Boost Marketing 06.02.2025 19min

  In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X (formerly Twitter), discover practical solutions for streamlining workflows and staying ahead of the competition. Tune in for insights on integrating AI into your operations and customer experience strategies.
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  Episode 8 Chasing Tourism Excellence 09.09.2024 14min

  Expert tips from former judges on how to ace tourism awards. Learn how to boost your online reputation, plan effectively, and showcase innovation to elevate your business.
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  Episode 7 AI Innovations and Expert Directory 02.08.2024 10min

  Explore the latest AI innovations in tourism and discover the new Tourism Tribe Expert Directory in this episode of ”Untangling Tourism Tech.”
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  Episode 6 Data driven DMOs with Lou Clifton 02.08.2024 22min

  Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of ”Untangling Tourism Tech.”
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  Tripadvisor awards and general collabs 08.07.2024 12min
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  Episode 4 - Wellness, Website Security, and Winning USPs 14.06.2024 16min

  In this episode, Fab and Liz share insights on enhancing staff wellness for better business outcomes, ensuring you have essential admin access to your digital assets, and crafting a powerful Unique Selling Proposition (USP) for effective marketing. Tune in for practical tips and lively discussion!
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  Episode 3 - Reimagining Destination Marketing 31.05.2024 10min

  In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences. Drawing from their presentation at the Local Government New South Wales Visitor Economy Conference, they highlight the importance of leveraging digital assets and local expertise to transform the business models of DMOs and local government associations. Key Takeaways - Utilise Google Analytics 4 (GA4) to measure leads and bookings generated through your website and Visitor Information Centers (VICs). - Aim for financial independence by becoming the primary source of truth for planning and booking capabilities in your region. - Adopt a commercial approach, modernising booking systems and training staff to be sales-driven and commission-based. - Enhance customer interaction by adding pop-ups or lead magnets on your website, and providing sales training to VIC staff. - Ensure transparency and demonstrate value to local operators by opening up analytics and showcasing the leads and bookings generated. ➡️ All episodes https://www.tourismtribe.com/category/untangling-tourism-tech/ and listen to 'Untangling Tourism Tech' on your favourite podcasting app!