The Influence Factor by The Influencer Marketing Factory
The Influencer Marketing Factory
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The Influence Factor is hosted by Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory. In each episode, he talks with guests about influencer marketing, social media, the creator economy, and social commerce. The show explores trends and strategies shaping how brands and creators work together online. It is aimed at marketers, entrepreneurs, and anyone interested in the business of digital influence.
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How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris 02.09.2026 23minIn this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences. Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:16) Introduction to Danny Farris(04:37) Marketing Moments and Fan Engagement Strategies(07:56) Impact of Social Media on Player Connection(09:18) Content Trends and Audience Engagement(11:34) Balancing a Legacy Brand and Innovation(14:34) The Evolution of Schedule Release Strategies(19:44) Future Opportunities in Sports MarketingCheck out some of our previous episodes!Fiverr’s Shift to Performance-Based Marketing w/ Omer DahanHow Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin TormeyHow SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan 24.06.2026 27minIn this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships. Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:35) Introduction to Omer Dahan and Fiverr(04:52) The Evolution of Affiliate Marketing(10:38) Performance-Driven Strategies in Influencer Marketing(15:03) Evaluating Creators on Metrics and Authenticity(18:50) Integrating Marketing Efforts Across Departments(23:04) Innovations in Tracking and AttributionCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey 03.06.2026 28minIn this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing. Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:10) From Wendy's to TripAdvisor: Building Challenger Brands(02:24) Why Travel Search Is No Longer About Keywords(04:25) Creators & the Future of Travel Discovery(10:54) AI Search, Social Platforms & Consumer Attention(14:33) The New Rules of Brand Storytelling(16:15) Winning Gen Z Without Alienating Other Generations(22:05) What Makes Creator Partnerships Actually Work(26:26) The Biggest Marketing Opportunities AheadCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento) 13.05.2026 23minIn this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors. The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:32) Introduction to Kirby(03:35) Co-Creation and Collaboration with Influencers(05:10) Balancing Brand Guidelines and Creator Authenticity(10:50) Experiential Marketing and Brand Ambassador Trips(15:38) Managing Campaigns and Metrics Effectively(17:50) Integrating Influencer Marketing into Broader Strategies(19:03) Future Trends in Influencer Marketing(21:02) Building Community IRLCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick 22.04.2026 25minIn this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships. She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity. The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:05) Introduction to Lisa(06:15) The Evolution of Creator Partnerships(09:15) Balancing Authenticity and Scale(11:48) Cultural Relevance and Collaboration(15:27) Engaging with Gen Z and Campus Ambassadors(19:30) The Shift to Authorship in Creator Marketing(22:40) Future of Brand-Creator PartnershipsCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross 01.04.2026 26minIn this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:20) Introduction to Robin Ross(03:07) Robin's Mission, Achievements, and Purpose(06:58) The Emergence of Social Media at Costco(11:11) Navigating Customer Feedback and Engagement(14:34) The Balance of Brand Identity and Trends(17:10) Content Strategy: UGC and Employee Contributions(18:40) Adapting to Different Social Media Platforms(21:15) The Future of Long-Form Content(24:05) Conclusion and Future InsightsCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds) 04.03.2026 26minIn this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities. Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy. She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:05) - Introduction to Sarah(03:45) - Do's and Don'ts in Affiliate Creator Communities(09:22) - Balancing Performance and Creator Autonomy(11:18) - Incentive Strategies for Affiliate Engagement(18:00) - Selecting the Right Influencers for Your Brand(21:30) - Adapting to Consumer Expectations in Influencer MarketingCheck out some of our previous episodes!Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO) 18.02.2026 28minIn this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy rooted in friendship, reflects on milestone achievements - including Guinness World Records and awards - and highlights the power of community in shaping content. Alessandra also explores the merging of traditional and digital media, how Smosh is investing in premium content, and how she balances creative freedom with business strategy to keep the brand relevant in a fast-moving industry.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(00:56) - Introduction to Smosh and Alessandra(06:23) - Celebrating 20 Years of Smosh(08:27) - Evolution of Digital Entertainment(10:12) - The Merging of Traditional and Digital Media(13:35) - Engaging with Audience Feedback(21:26) - A Day in the Life of a CEO at SmoshCheck out some of our previous episodes!Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt 07.01.2026 27minIn this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem. She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation. Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:05) - Introduction to Emily Rutt(06:10) - Building a Community-Driven Social Ecosystem(10:05) - The Shift to 'Always-On' Influencer Program(14:30) - Identifying the Right Creators for Long-Term Partnerships(17:15) - The First to Finish Activation and Its Impact(20:45) - Future Trends in Creator Partnerships and Social MediaCheck out some of our previous episodes!Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez -
Inside Etsy’s Creator Ecosystem w/ Monty Montalto 10.12.2025 24minIn this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy. They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy’s Creator Collective and partnership approach. The conversation also dives into long-term relationships with creators, co-creation strategies, and what’s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:02) - Introduction to Dan(03:38) - The Evolution of the Commerce Funnel(06:40) - Creators and Their Stories(08:26) - Etsy's Creator Collective and Partnerships(13:56) - Long-Term Relationships with Creators(15:15) - Co-Creation Strategies(18:58) - Future Plans for 2026Check out some of our previous episodes!How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
The New Era of Sports Engagement w/ Will Carafello (NY Mets) 19.11.2025 25minIn this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports. They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:00) - Introduction to Will(02:25) - Will Carafello’s Journey in Sports Marketing(04:46) - Social Media Engagement Strategies(06:42) - Evolution of Athletes as Influencers(10:50) - Balancing Scheduled and Real-Time Content(14:20) - Trends and Authenticity in Content(16:10) - Collaborations with Brands and Creators(20:32) - Future of Sports Marketing and the Creator EconomyCheck out some of our previous episodes!How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks 29.10.2025 31minIn this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy. Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations. The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(00:58) - Introduction to Billy(06:15) - Shift from Content Creation to Commerce(08:40) - Renting vs. Owning Audiences(13:15) - Identifying Creators to Fund(17:25) - Ways Creators Can Use Capital(29:20) - Future Opportunities for CreatorsCheck out some of our previous episodes!How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) 01.10.2025 26minIn this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape. They dive into the integration of AI, the do’s and don’ts of leveraging it in the creator economy, and why authenticity remains key. The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:10) - Introduction to Alexander(04:50) - ROI in Influencer Marketing(12:40) - AI in the Creator Economy(20:25) - Athletes as InfluencersCheck out some of our previous episodes!How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong 10.09.2025 24minIn this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce. She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape. Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:02) - Introduction to Josephine(04:02) - Evolution of Social Commerce(06:40) - Innovative Features(09:45) - Audience Personas(13:30) - Psychology of Social Commerce(15:55) - Brand Opportunities(22:00) - Key Takeaways for Creators & BrandsCheck out some of our previous episodes!How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary 20.08.2025 20minIn this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators. He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges. The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:18) - Introduction to Jonathan(03:02) - Creators as Small Businesses(05:24) - Financial Tools for Creators(07:40) - Small Business Criteria and Requirements(09:02) - Visa Products for Growth(11:30) - Trends in the Creator Economy(14:25) - Visa Creator Summit Highlights(17:00) - Core Products for Scalability(18:55) - Next-Gen Research InsightsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald 30.07.2025 23minIn this episode of The Influence Factor, Alessandro Bogliari chats with Paige Fitzgerald, COO of Patreon, about building a creator-first internet and Patreon's role in the creator economy. Paige discusses empowering creators to build sustainable businesses, the power of core fans, and the importance of community engagement. She shares insights on avoiding burnout, leveraging exclusive experiences, and prioritizing mental health. The conversation also explores innovative collaborations and the future of podcasting on Patreon.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:01) - Introduction to Paige and Patreon(05:50) - Understanding Core Fans and Community Engagement(09:00) - Creating Meaningful Media and Experiences(12:05) - Strategies for Creator Success on Patreon(13:57) - Addressing Creator Burnout and Mental Health(16:05) - Best Practices for Creators: Tools and Strategies for Success(19:15) - Empowering Creators: Patreon’s Mission and Impact(20:45) - The Future of Podcasting: Tools and Resources for CreatorsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr) 09.07.2025 21minIn this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets. They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:05) - Introduction to Pierre and Traackr(02:57) - Transparency and Fairness in Creator Payments(09:08) - Navigating Global Influencer Marketing(10:49) - Adapting to Social Media Changes(17:33) - Building Trust in Influencer Marketing(19:49) - Future Predictions for Influencer MarketingCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
Behind HubSpot’s Creator Network w/ Alanah Joseph 18.06.2025 29minIn this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot. Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast. From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:15) - Introduction to Alanah(04:00) - The Evolution of Creator Partnerships at HubSpot(07:10) - Criteria for Selecting Podcasts in the Network(09:35) - Building a Podcast Network Community(12:00) - Strategies for Growing a Podcast Audience(16:00) - Common Mistakes in Podcasting(18:35) - Resurgence of Newsletters in B2B(21:00) - The Importance of B2B Creators(23:05) - Monetization Strategies for CreatorsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
How FP Movement Builds Impact w/ Courtney Weis 28.05.2025 26minIn this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable perspectives on FP Movement’s collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand’s upcoming campaigns and activations.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:15) - Introduction to Courtney and FP Movement(02:35) - Mission and Achievements(06:05) - Influencer Marketing Strategy and Athlete Collaborations(08:40) - Types of Creators(12:00) - Affiliate Tools and Programs(16:02) - The Evolution of Athlete Storytelling(20:15) - Activations and Community EngagementCheck out some of our previous episodes!Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen -
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan 07.05.2025 27minIn this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration. She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(00:50) - Introduction to Jennifer and Her Role at McDonald’s(06:10) - Embracing Creative Bravery in Marketing(10:00) - Engaging Fans Through Fan Truths(15:20) - Innovative Campaigns: The Anime Collaboration(20:40) - Leveraging Influencers and Live Streaming(25:00) - Final Advice for MarketersCheck out some of our previous episodes!Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
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