Your Path to Book Publishing

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  How to Write a Book That Doesn't Sound Like Everyone Else's 27.07.2026 13min

  Most nonfiction books on leadership and business are saying roughly the same thing — which means what sets yours apart has less to do with your idea and more to do with how you structure it and guide the reader through it. In this episode of Your Path to Book Publishing, Zach Kristensen closes out the month's series with the biggest takeaways from Juxtabook Press author Frank Rowe (The Leadership Stroke) and thought leadership strategist Peter Winick (The Thought Leadership Handbook). It star...
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  Is Your Book a Hobby or a Business? How to Monetize Your Expertise | Expert Guest: Peter Winick 20.07.2026 31min

  Most nonfiction authors will never make real money from book sales — and if that's your plan, book marketing won't save you. In this episode of Your Path to Book Publishing, Zach Kristensen talks with Peter Winick, co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, about the business that should exist around your book — and why the smartest authors put on their CEO hat before they write a word. Peter has spent close to two decades helpin...
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  Write What Only You Can: Making Your Book Stand Out. 13.07.2026 33min

  For nonfiction authors wondering how to make a book stand out in a crowded market, this episode is a masterclass in turning your unique expertise into a book that actually sells. Executive coach and Juxtabook Press author Frank Rowe joins Zach to share how he wove 40+ years of competitive rowing into his book The Leadership Stroke: — and why a narrow niche became his biggest publishing advantage, not a limitation. Continuing this month's theme on making your book stand out, Frank's sto...
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  4 Ways to Make Your Book Stand Out and Get Readers Talking 06.07.2026 11min

  What makes one nonfiction book unforgettable while others get forgotten? In this episode, Zach Kristensen kicks off a month on how to make your book stand out — starting with a truth most authors miss: readers rarely remember your frameworks, but they always remember your stories. Whether you're self-publishing, hybrid publishing, or traditionally publishing, here are four practical steps to surface the stories that make your book memorable and get readers recommending it to others. In this e...
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  How to Self-Publish a Book: 7 Lessons from Publishing My First Book 29.06.2026 23min

  How long does it really take to write, publish, and launch a book? In this bonus episode, Zach Kristensen shares the honest, behind-the-scenes story of self-publishing his first book, Trust Me, I'm an Author — what worked, what he'd do differently, and the timeline lessons every nonfiction author needs before they hit publish. In this episode: Why a book is really about trust — and the three kinds of trust that build confidence, momentum, and impactThe #1 drafting lesson: get your first draft...
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  Why Knowing Your Audience Matters More Than Ever in Book Marketing 23.06.2026 15min

  Book marketing is changing, and authors can no longer rely on the same tactics that may have worked in the past. With more content, more competition, and the rise of AI, it is becoming even more important for authors to know their audience, build trust, and create meaningful connection. In this episode of Your Path to Book Publishing, we wrap up the recent book launch series by looking at key takeaways from conversations with Josh Porter, author of The Last Human Marketer, and Marissa Eigenbr...
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  What Authors Need to Know About Book Launch Publicity Today | Expert Guest: Marissa Eigeenbrood 15.06.2026 35min

  Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with consistent value. In this episode of Your Path to Book Publishing, we continue the book launch series with Marissa Eigenbrood, President and Partner of Smith Publicity. Marissa shares what authors need to know about publicity today, how publishing options have evolved, and why a ...
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  A Book Launch That Builds Buzz, Reviews, and Business Opportunities | Author Guest: Josh Porter 08.06.2026 41min

  A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world. In this episode of Your Path to Book Publishing, we continue the book launch series with Josh Porter, author of The Last Human Marketer: Turning AI into Stories That Win Customers. Josh shares what it was like to turn his expertise in AI product marketing into a business parable designed to support his consulting w...
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  Your Book Launch Strategy Starts With Your Why 01.06.2026 11min

  No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn’t be one-size-fits-all either. In this episode of Your Path to Book Publishing, we’re kicking off a new series on book launches and what authors need to think about before launch day arrives. Whether you’re self-publishing, hybrid publishing, or traditionally publishing, your launch should start with your “why”—why you wrote the book, who you want to reach, and what success looks like ...
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  Author Habits That Help You Sell More Books and Build Reader Trust 25.05.2026 10min

  Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the consistency needed to make a lasting impact with your book. In this wrap-up episode of the author habits series, we look at the biggest takeaways from recent conversations with Todd Musig, Jones Loflin, and Platte Clark. The episode explores why authors need to think beyond the boo...
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  How to Make Your Book More Memorable Through Storytelling 18.05.2026 39min

  How do you make your book more than a collection of facts, ideas, or lessons? In this episode of Your Path to Book Publishing, Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about one of the most important author habits: learning how to create meaning through story. Platte shares why authors are not just in the information-sharing business. They are in the meaning-making business. Whether you are writing nonfiction, fiction, memoir, business, or self-help,...
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  The Book Publishing Habits Successful Authors Learn Over Time 11.05.2026 33min

  In this episode of Your Path to Book Publishing, we continue the author habits series with guests Jones Loflin and Todd Musig, co-authors of Juggling Elephants and Getting to It. Jones and Todd share what they’ve learned from both traditional publishing and self-publishing, including how they used a self-published version of their book to prove demand before landing a traditional publishing deal. They also discuss the habits that help authors succeed beyond the writing process: getting useful...
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  How to Build Better Author Habits Without Trying to Be Perfect 04.05.2026 12min

  What habits actually help authors make real progress? In this episode of Your Path to Book Publishing, a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across the author journey. The episode explores one of the most common beliefs people have heard about habits — that it takes 21 days to build one — and offers a more realistic perspective. Instead of focusing on perfection, the conversation encourages authors to think about habits as so...
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  What Your Author Brand Is Really Built On 27.04.2026 12min

  What is an author brand really built on? This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman, author of The Bravery Effect, and branding expert Ty Schmidt. At the center of the discussion is a simple but important truth: an author brand is not built only through visuals, content, or visibility. It is built through reputation, relationships, clarity, and consistent ...
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  What Actually Builds an Author Brand? Relationships, Reputation, and Showing Up | Ty Schmidt 20.04.2026 27min

  Building an author brand can feel messy. You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and real. In this episode of Your Path to Book Publishing, Zach talks with Ty Schmidt about what actually helps people pay attention to your brand. Together, they unpack why branding is not just about graphics, logos, or posting content. It is about the relationships and reputati...
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  Author Branding and Bravery: Move Forward Before You Feel Ready | Jill Schulman 13.04.2026 23min

  What does bravery really look like for authors? In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes to keep moving forward as you write, publish, and build your author brand. Jill shares her journey from researching bravery in graduate school to publishing her book, growing her brand, and opening doors to more speaking, PR, and thought leadership opportunities. Together, Zach and Jill unpack w...
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  What Author Branding Really Means for Nonfiction Authors 06.04.2026 12min

  If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way. In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples from authors he has worked with to explain why your brand is not just about visuals. It is abou...
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  How Book Publishing, Branding, and Marketing Work Together for Nonfiction Authors 30.03.2026 15min

  If you’ve been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are. In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another. He explores the role of clarity, vulnerability, trust, relationships, and long-term strat...
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  How Ghostwriting, AI, and Strategy Shape a Better Nonfiction Book | Expert guest Emily Crookston 23.03.2026 29min

  If you’ve ever wondered whether you should write your book yourself, hire help, or use AI in the process, this episode is for you. In this episode of Your Path to Book Publishing, Zach talks with ghostwriter and author Emily Crookston about what it really takes to turn your ideas into a strong nonfiction book. They explore how ghostwriting, collaboration, strategy, and AI can all play a role in helping authors create a book that reflects their voice and supports their bigger goals. This conve...
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  How Publishing a Book Elevates Your Authority, Brand, and Speaking Opportunities | Denise M. Thomas 16.03.2026 37min

  Many aspiring nonfiction authors hope that publishing a book will open new doors for their career. But what actually happens after you publish a book? For many coaches, consultants, speakers, and thought leaders writing a nonfiction book, publishing is about more than becoming a published author. It’s about building authority, strengthening credibility, and creating new opportunities to grow a personal brand or business. Yet many aspiring authors still wonder: Will writing a book actually hel...