SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

James Taylor - Keynote Speaker on Creativity, Innovation and Artificial Intelligence
Land USA
Genrer Konst, Affärer, Ledning
Språk EN-US
Avsnitt 200
Senaste 01.10.2026

The SuperCreativity Podcast is hosted by James Taylor, a keynote speaker focused on creativity, innovation and artificial intelligence. Each episode explores creative thinking, inspiring ideas and practical ways to innovate. Taylor interviews creative minds and shares insights for individuals and organizations looking to unlock their potential. The show is designed to spark curiosity and help listeners apply creativity in work and life.

Avsnitt

  • Closing Keynote Speaker San Diego | James Taylor 01.10.2026 44min
    @import url('https://fonts.googleapis.com/css2?family=Montserrat:wght@400;600;700;800&family=Ek+Mukta:wght@300;400;500;600&display=swap'); :root { --jt-red: #E54A4E; --jt-red-hover: #cc3a3e; --jt-black: #000000; --jt-dark-gray: #4a4a4a; --jt-white: #fafafa; --jt-teal: #336666; --jt-turquoise: #ACC8D4; --jt-light-grey: #D4DDDD; --jt-border: #D4DDDD; --jt-text-light: #6b6b6b; --jt-bg-alt: #F5F7F7; --jt-font-heading: 'Montserrat', Helvetica, sans-serif; --jt-font-body: 'Ek Mukta', Helvetica, sans-serif; --jt-section-pad-y: 80px; --jt-section-pad-x: 6%; --jt-container-max: 1200px; --jt-sidebar-w: 340px; --jt-gutter: 4rem; --jt-sticky-top: 100px; --jt-radius: 6px; --jt-radius-lg: 12px; } html { scroll-behavior: smooth; } /* ── Base Structural Styles & Full-Bleed Breakout ── */ .jt-article-page { position: relative; left: 50%; right: 50%; margin-left: -50vw !important; margin-right: -50vw !important; width: 100vw !important; max-width: 100vw !important; overflow-x: hidden; /* fallback for older browsers */ overflow-x: clip; /* clips the breakout WITHOUT breaking position:sticky */ font-family: var(--jt-font-body); color: var(--jt-dark-gray); line-height: 1.6; } .jt-article-page *, .jt-article-page *::before, .jt-article-page *::after { box-sizing: border-box; margin: 0; padding: 0; } .jt-article-page section { width: 100% !important; max-width: 100% !important; margin: 0 !important; border-left: none !important; border-right: none !important; border-radius: 0 !important; left: auto !important; right: auto !important; transform: none !important; position: relative; } .jt-container { max-width: var(--jt-container-max); margin: 0 auto; padding: 0 40px; width: 100%; } .jt-article-page img { max-width: 100%; height: auto; display: block; } .jt-article-page a { text-decoration: none; color: inherit; } /* ── Elementor Reset Overrides ── */ .elementor-widget-html, .elementor-widget-html .elementor-widget-container, .elementor-column, .elementor-column-wrap, .elementor-widget-wrap, .e-con, .e-con-inner { overflow: visible !important; } .elementor-widget-html .elementor-widget-container { padding: 0 !important; margin: 0 !important; max-width: 100% !important; width: 100% !important; } .elementor-column-gap-default > .elementor-column > .elementor-column-wrap, .elementor-column-gap-default > .elementor-column > .elementor-widget-wrap, .e-con-inner { padding: 0 !important; } html, body { overflow-x: hidden; } html, body { overflow-x: clip; } /* keeps position:sticky working in the sidebar */ /* ── Header Colour Clash Fix ── */ header.elementor-location-header, header.elementor-location-header .elementor-section, .elementor-sticky, .elementor-sticky--active { background-color: #000000 !important; } header.elementor-location-header a, header.elementor-location-header .elementor-item, header.elementor-location-header .menu-link { color: #ffffff !important; } header.elementor-location-header a:hover, header.elementor-location-header .elementor-item:hover { color: var(--jt-red) !important; } /* ── Shared Typography & Components ── */ .jt-section-h2 { font-family: var(--jt-font-heading); font-size: 32px; font-weight: 700; color: var(--jt-black); margin: 0 0 32px; line-height: 1.25; } .jt-label { display: inline-block; font-family: var(--jt-font-heading); font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.12em; color: var(--jt-red); margin-bottom: 0.5rem; } .jt-label--light { color: rgba(255,255,255,0.6); } .jt-body-text { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.8; color: var(--jt-dark-gray); margin-bottom: 24px; } /* ── Buttons ── */ .jt-btn { display: inline-flex; align-items: center; justify-content: center; font-family: var(--jt-font-heading); font-weight: 600; font-size: 14px; text-transform: uppercase; letter-spacing: 0.05em; padding: 14px 32px; border-radius: var(--jt-radius); text-decoration: none; transition: background 0.2s, border-color 0.2s, color 0.2s; cursor: pointer; min-height: 48px; text-align: center; } .jt-btn--primary { background: var(--jt-red); color: var(--jt-white) !important; border: 2px solid var(--jt-red); } .jt-btn--primary:hover { background: var(--jt-red-hover); border-color: var(--jt-red-hover); } .jt-btn--outline-light { background: transparent; color: var(--jt-white); border: 2px solid rgba(255,255,255,0.45); } .jt-btn--outline-light:hover { background: rgba(255,255,255,0.1); border-color: rgba(255,255,255,0.85); color: #fff; } .jt-btn--outline-dark { background: transparent; color: var(--jt-dark-gray); border: 2px solid var(--jt-black); } .jt-btn--outline-dark:hover { background: var(--jt-black); color: #fff; } .jt-btn--block { width: 100%; } /* ── Animations ── */ @keyframes jt-fadein-up { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: translateY(0); } } .jt-reveal { opacity: 0; transform: translateY(20px); transition: opacity 0.45s ease, transform 0.45s ease; } .jt-reveal.jt-revealed { opacity: 1; transform: none; } @media (prefers-reduced-motion: reduce) { * { animation: none !important; transition: none !important; } .jt-reveal { opacity: 1; transform: none; } } /* ── BLOCK 1: ARTICLE HERO (full width) ── */ .jt-art-hero { background-color: #000; background-image: url('https://www.jamestaylor.me/wp-content/uploads/2026/09/Motivational-Closing-Keynote-Speaker-What-Corporate-Clients-and-Association-Organisers-Should-Look-For-2.png'); background-size: cover; background-position: center 22%; color: var(--jt-white); padding: 120px var(--jt-section-pad-x) 90px; position: relative; overflow: hidden; } .jt-art-hero::before { content: ''; position: absolute; inset: 0; background: linear-gradient(to right, rgba(0,0,0,0.92) 0%, rgba(0,0,0,0.88) 42%, rgba(0,0,0,0.58) 68%, rgba(0,0,0,0.22) 100%); pointer-events: none; z-index: 0; } .jt-art-hero .jt-container { position: relative; z-index: 1; } .jt-art-hero__eyebrow { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.75); margin-bottom: 1.1rem; animation: jt-fadein-up 0.55s 0.1s ease both; } .jt-art-hero__eyebrow span { color: var(--jt-red); margin: 0 0.5em; } .jt-art-hero__title { font-family: var(--jt-font-heading); font-size: clamp(1.9rem, 3.6vw, 3rem); font-weight: 800; line-height: 1.15; color: #fff; margin-bottom: 1.25rem; max-width: 900px; animation: jt-fadein-up 0.55s 0.2s ease both; } .jt-art-hero__title em { color: var(--jt-red); font-style: normal; } .jt-art-hero__standfirst { font-family: var(--jt-font-body); font-size: clamp(1.05rem, 1.7vw, 1.2rem); color: rgba(255,255,255,0.88); max-width: 720px; line-height: 1.7; margin-bottom: 2rem; animation: jt-fadein-up 0.55s 0.35s ease both; } .jt-art-hero__meta { display: flex; flex-wrap: wrap; align-items: center; gap: 0.75rem 1.5rem; padding: 1.25rem 0; border-top: 1px solid rgba(255,255,255,0.18); border-bottom: 1px solid rgba(255,255,255,0.18); margin-bottom: 2rem; max-width: 720px; animation: jt-fadein-up 0.55s 0.45s ease both; } .jt-art-hero__meta-item { font-family: var(--jt-font-body); font-size: 14px; color: rgba(255,255,255,0.7); } .jt-art-hero__meta-item strong { color: #fff; font-weight: 600; } .jt-art-hero__ctas { display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; animation: jt-fadein-up 0.55s 0.55s ease both; } /* ── BLOCK 2: TWO-COLUMN LAYOUT (article + sidebar) ── */ .jt-art-layout { padding: var(--jt-section-pad-y) 0; background: #fff; } .jt-art-layout__grid { max-width: var(--jt-container-max); margin: 0 auto; padding: 0 40px; width: 100%; display: grid; grid-template-columns: minmax(0, 1fr) var(--jt-sidebar-w); gap: var(--jt-gutter); align-items: start; } .jt-art-main { min-width: 0; } .jt-art-side { min-width: 0; align-self: stretch; display: flex; flex-direction: column; gap: 1.5rem; } .jt-side-card--sticky { position: -webkit-sticky; position: sticky; top: var(--jt-sticky-top); } /* ── Video (top of main column) ── */ .jt-art-video__aspect { position: relative; width: 100% !important; height: 0 !important; padding-top: 56.25% !important; overflow: hidden; border-radius: var(--jt-radius-lg); background: #000; box-shadow: 0 18px 50px rgba(0,0,0,0.18); } .jt-art-video__aspect iframe { position: absolute !important; inset: 0 !important; width: 100% !important; height: 100% !important; border: 0 !important; border-radius: var(--jt-radius-lg); } .jt-art-video__caption { font-family: var(--jt-font-body); font-size: 14px; color: var(--jt-text-light); margin: 14px 0 2.5rem; } /* ── Article prose (typography scope) ── */ .jt-prose { max-width: 100%; } .jt-prose h2 { font-family: var(--jt-font-heading); font-size: 28px; font-weight: 700; color: var(--jt-black); line-height: 1.3; margin: 3rem 0 1.25rem; } .jt-prose h2:first-child { margin-top: 0; } .jt-prose h3 { font-family: var(--jt-font-heading); font-size: 21px; font-weight: 700; color: var(--jt-black); line-height: 1.35; margin: 2.25rem 0 1rem; } .jt-prose p { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.85; color: var(--jt-dark-gray); margin-bottom: 1.4rem; max-width: 68ch; } .jt-prose p.jt-prose__lede { font-size: 20px; color: var(--jt-black); font-weight: 500; } .jt-prose ul, .jt-prose ol { margin: 0 0 1.6rem 0; padding-left: 1.3rem; } .jt-prose li { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.8; color: var(--jt-dark-gray); margin-bottom: 0.6rem; max-width: 66ch; } .jt-prose a:not(.jt-btn) { color: var(--jt-red); font-weight: 600; border-bottom: 1px solid rgba(229,74,78,0.35); } .jt-prose a:not(.jt-btn):hover { border-bottom-color: var(--jt-red); } .jt-prose strong { color: var(--jt-black); font-weight: 600; } /* ── Pull Quote ── */ .jt-pullquote { margin: 2.5rem 0; padding: 2rem 2.25rem; background: var(--jt-teal); border-radius: var(--jt-radius-lg); color: #fff; } .jt-pullquote p { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 600; line-height: 1.5; color: #fff; margin: 0 0 0.9rem; max-width: none; } .jt-pullquote cite { font-family: var(--jt-font-body); font-size: 15px; font-style: normal; color: rgba(255,255,255,0.75); } /* ── Inline CTA strip inside the article body ── */ .jt-inline-cta { margin: 2.75rem 0; padding: 28px 32px; border: 1px solid var(--jt-border); border-left: 4px solid var(--jt-red); border-radius: var(--jt-radius-lg); background: var(--jt-bg-alt); display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1.25rem; } .jt-inline-cta__text { font-family: var(--jt-font-heading); font-size: 18px; font-weight: 700; color: var(--jt-black); max-width: 380px; line-height: 1.45; } /* ── Author card (end of main column) ── */ .jt-author__card { margin-top: 3.5rem; display: grid; grid-template-columns: 160px 1fr; gap: 2rem; align-items: start; border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); padding: 32px; } .jt-author__photo { border-radius: var(--jt-radius); overflow: hidden; } .jt-author__photo img { width: 100%; aspect-ratio: 3/4; object-fit: cover; } .jt-author__body h2 { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 700; color: var(--jt-black); margin: 0 0 0.35rem; } .jt-author__creds { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--jt-red); margin-bottom: 1rem; } .jt-author__body p { font-family: var(--jt-font-body); font-size: 16px; line-height: 1.75; color: var(--jt-dark-gray); margin-bottom: 1rem; max-width: none; } .jt-author__links { display: flex; flex-wrap: wrap; gap: 0.6rem 1.25rem; margin-top: 1rem; } .jt-author__links a { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 600; color: var(--jt-red); } .jt-author__links a:hover { color: var(--jt-red-hover); } /* ── SIDEBAR CARDS ── */ .jt-side-card { border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); padding: 24px 22px; background: #fff; } .jt-side-card__title { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.12em; color: var(--jt-red); margin-bottom: 1rem; } /* Takeaways card */ .jt-side-takeaways { background: var(--jt-bg-alt); border-left: 4px solid var(--jt-red); } .jt-side-takeaways ul { list-style: none; padding: 0; margin: 0; } .jt-side-takeaways li { position: relative; padding: 0.45rem 0 0.45rem 1.35rem; font-family: var(--jt-font-body); font-size: 14px; line-height: 1.6; color: var(--jt-dark-gray); border-bottom: 1px solid rgba(0,0,0,0.06); } .jt-side-takeaways li:last-child { border-bottom: none; } .jt-side-takeaways li::before { content: '→'; position: absolute; left: 0; top: 0.45rem; color: var(--jt-red); font-weight: 700; } /* Booking card (dark, sticky) */ .jt-side-book { background: var(--jt-black); border-color: var(--jt-black); color: var(--jt-white); } .jt-side-book .jt-side-card__title { color: rgba(255,255,255,0.55); } .jt-side-book h3 { font-family: var(--jt-font-heading); font-size: 19px; font-weight: 700; color: #fff; line-height: 1.35; margin-bottom: 0.65rem; } .jt-side-book p { font-family: var(--jt-font-body); font-size: 14.5px; line-height: 1.65; color: rgba(255,255,255,0.78); margin-bottom: 1.25rem; } .jt-side-book__contacts { display: flex; flex-direction: column; gap: 0.6rem; margin-top: 1.1rem; padding-top: 1.1rem; border-top: 1px solid rgba(255,255,255,0.18); } .jt-side-book__contacts a { font-family: var(--jt-font-body); font-size: 14px; color: rgba(255,255,255,0.85); display: flex; align-items: center; gap: 0.6rem; } .jt-side-book__contacts a:hover { color: var(--jt-red); } /* Timestamps card */ .jt-side-times__note { font-family: var(--jt-font-body); font-size: 12.5px; color: var(--jt-text-light); margin-bottom: 0.9rem; line-height: 1.55; } .jt-side-times ul { list-style: none; padding: 0; margin: 0; } .jt-side-times li { display: flex; gap: 0.85rem; align-items: baseline; padding: 0.55rem 0; border-bottom: 1px solid var(--jt-light-grey); font-family: var(--jt-font-body); font-size: 14.5px; line-height: 1.5; color: var(--jt-dark-gray); } .jt-side-times li:last-child { border-bottom: none; } .jt-side-times__time { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 700; color: var(--jt-red); min-width: 40px; flex-shrink: 0; } /* Timestamps card when placed inline in the main column */ .jt-times--inline { margin: 0 0 2.5rem; background: var(--jt-bg-alt); border-color: var(--jt-border); } .jt-times--inline ul { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.15rem 2rem; } .jt-times--inline li { border-bottom: none; padding: 0.4rem 0; } /* ── BLOCK 3: RELATED PROGRAMMES (full width) ── */ .jt-programmes { padding: var(--jt-section-pad-y) 0; background: var(--jt-bg-alt); } .jt-programmes__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.75rem; margin-top: 2rem; } .jt-prog-card { background: #fff; border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); overflow: hidden; display: flex; flex-direction: column; transition: transform 0.2s ease, box-shadow 0.2s ease; } .jt-prog-card:hover { transform: translateY(-4px); box-shadow: 0 14px 34px rgba(0,0,0,0.10); } .jt-prog-card img { width: 100%; aspect-ratio: 16/9; object-fit: cover; } .jt-prog-card__body { padding: 24px; display: flex; flex-direction: column; flex: 1; } .jt-prog-card__body h3 { font-family: var(--jt-font-heading); font-size: 18px; font-weight: 700; color: var(--jt-black); margin-bottom: 0.6rem; } .jt-prog-card__body p { font-family: var(--jt-font-body); font-size: 15px; line-height: 1.65; color: var(--jt-dark-gray); margin-bottom: 1.2rem; flex: 1; } .jt-prog-card__link { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--jt-red); } /* ── BLOCK 4: FAQ (two columns) ── */ .jt-faq { padding: var(--jt-section-pad-y) 0; background: #fff; } .jt-faq__list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 3rem; margin-top: 1.5rem; } .jt-faq__item { border-bottom: 1px solid var(--jt-light-grey); padding: 1.25rem 0; } .jt-faq__question { font-family: var(--jt-font-heading); font-size: 17px; font-weight: 700; cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 1rem; color: var(--jt-black); line-height: 1.4; } .jt-faq__question::-webkit-details-marker { display: none; } .jt-faq__question::after { content: '+'; font-size: 1.5rem; color: var(--jt-red); flex-shrink: 0; } .jt-faq__item[open] .jt-faq__question::after { content: '−'; } .jt-faq__answer { padding-top: 1rem; color: var(--jt-dark-gray); line-height: 1.7; font-family: var(--jt-font-body); } .jt-faq__answer p { font-size: 15px; color: var(--jt-dark-gray); margin: 0; } /* ── BLOCK 5: CTA BANNER (full width) ── */ .jt-cta-banner { background: var(--jt-black); color: var(--jt-white); text-align: center; padding: var(--jt-section-pad-y) 0; position: relative; } .jt-cta-banner::before { content: ''; position: absolute; inset: 0; background: radial-gradient(circle at 10% 80%, rgba(229,74,78,0.06) 0%, transparent 60%); pointer-events: none; } .jt-cta-banner__inner { max-width: 680px; margin: 0 auto; position: relative; z-index: 1; padding: 0 20px; } .jt-cta-banner h2 { font-family: var(--jt-font-heading); font-size: 34px; font-weight: 800; color: var(--jt-white); margin-bottom: 16px; line-height: 1.2; } .jt-cta-banner p { font-family: var(--jt-font-body); font-size: 18px; max-width: 640px; margin: 0 auto 2rem; opacity: 0.9; } /* ── BLOCK 6: CONTACT (two columns) ── */ .jt-contact { padding: var(--jt-section-pad-y) 0; background: #FFFFFF; } .jt-contact__grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 4rem; align-items: start; } .jt-contact__benefits h2 { font-family: var(--jt-font-heading); font-size: 30px; font-weight: 700; color: var(--jt-black); margin-bottom: 1rem; line-height: 1.25; } .jt-contact__benefits ul { list-style: none; padding: 0; margin: 1.5rem 0 0; } .jt-contact__benefits li { padding: 0.5rem 0 0.5rem 1.6rem; position: relative; line-height: 1.6; font-size: 16px; color: var(--jt-dark-gray); font-family: var(--jt-font-body); } .jt-contact__benefits li::before { content: '✓'; position: absolute; left: 0; color: var(--jt-red); font-weight: 700; } .jt-contact__card { background: var(--jt-white); border: 1px solid var(--jt-light-grey); border-radius: var(--jt-radius-lg); padding: 40px; box-shadow: 0 4px 20px rgba(0,0,0,0.05); } .jt-contact__card h3 { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 700; color: var(--jt-black); margin-bottom: 1rem; } .jt-contact__card p { font-family: var(--jt-font-body); font-size: 16px; color: var(--jt-dark-gray); margin-bottom: 1.5rem; } .jt-contact__details { display: flex; flex-direction: column; gap: 0.875rem; margin-top: 1.5rem; border-top: 1px solid var(--jt-light-grey); padding-top: 1.5rem; } .jt-contact__detail { display: flex; align-items: center; gap: 0.75rem; font-family: var(--jt-font-body); font-size: 0.9375rem; color: var(--jt-dark-gray); } .jt-contact__detail a { color: var(--jt-red); font-weight: 600; } /* ── Form embed wrappers (hooks for the external form script) ── */ .jt-form-wrap { width: 100%; } .jt-form-container { width: 100%; min-height: 60px; } /* ── BLOCK 7: GEO INTERLINK FOOTER ── */ .jt-geo { padding: 40px 0; background: var(--jt-bg-alt); border-top: 1px solid var(--jt-light-grey); font-family: var(--jt-font-body); font-size: 15px; color: var(--jt-text-light); text-align: center; line-height: 1.8; } .jt-geo a { color: var(--jt-red); font-weight: 600; } /* ── Popup Modal ── */ .jt-popup-overlay { display: none; position: fixed; inset: 0; background: rgba(0,0,0,0.78); z-index: 999999; align-items: flex-start; justify-content: center; padding: 5vh 20px 20px; overflow-y: auto; } .jt-popup-overlay.open { display: flex; } .jt-popup-box { background: var(--jt-white); width: 100%; max-width: 560px; border-radius: var(--jt-radius-lg); padding: 2.5rem; position: relative; box-shadow: 0 24px 80px rgba(0,0,0,0.35); flex-shrink: 0; } .jt-popup-close { position: absolute; top: 1rem; right: 1rem; background: none; border: none; font-size: 1.5rem; cursor: pointer; color: var(--jt-dark-gray); width: 36px; height: 36px; display: flex; align-items: center; justify-content: center; border-radius: 50%; transition: background 0.2s ease; } .jt-popup-close:hover { background: var(--jt-bg-alt); } .jt-popup-box h3 { font-family: var(--jt-font-heading); font-size: 1.5rem; font-weight: 700; color: var(--jt-black); margin-bottom: 0.5rem; } .jt-popup-sub { font-family: var(--jt-font-body); font-size: 0.9375rem; color: var(--jt-text-light); line-height: 1.6; margin-bottom: 1.5rem; } /* ── Responsive: tablet ── */ @media (max-width: 1099px) { :root { --jt-sidebar-w: 290px; --jt-gutter: 2.5rem; } .jt-programmes__grid { grid-template-columns: repeat(2, 1fr); } .jt-contact__grid { grid-template-columns: 1fr; gap: 2.5rem; } } /* ── Responsive: collapse to one column ── */ @media (max-width: 899px) { .jt-art-layout__grid { grid-template-columns: 1fr; gap: 2.5rem; } .jt-side-card--sticky { position: static; } .jt-faq__list { grid-template-columns: 1fr; gap: 0; } } /* ── Responsive: mobile ── */ @media (max-width: 767px) { :root { --jt-section-pad-y: 56px; } .jt-container, .jt-art-layout__grid { padding: 0 20px; } .jt-art-hero { padding: 90px 20px 56px; background-position: center center; } .jt-art-hero::before { background: linear-gradient(to bottom, rgba(0,0,0,0.86) 0%, rgba(0,0,0,0.90) 100%); } .jt-art-hero__meta { gap: 0.5rem 1rem; } .jt-art-hero__ctas .jt-btn { width: 100%; } .jt-prose h2 { font-size: 24px; } .jt-prose p, .jt-prose li { font-size: 17px; } .jt-pullquote { padding: 1.5rem 1.35rem; } .jt-pullquote p { font-size: 19px; } .jt-inline-cta { flex-direction: column; align-items: flex-start; padding: 22px; } .jt-inline-cta .jt-btn { width: 100%; } .jt-author__card { grid-template-columns: 1fr; gap: 1.5rem; padding: 26px; } .jt-author__photo { max-width: 180px; } .jt-programmes__grid { grid-template-columns: 1fr; } .jt-times--inline ul { grid-template-columns: 1fr; gap: 0; } .jt-cta-banner h2 { font-size: 26px; } .jt-contact__card { padding: 26px; } .jt-popup-box { padding: 1.75rem; } } SuperCollaboration·San Diego, CA·3:50 Motivational Closing Keynote Speaker: What Corporate Clients and Association Organisers Should Look For If you're an event organiser searching for a motivational closing keynote speaker, this is the video to send to your committee. Filmed at the Gaylord Pacific Resort and Conference Center ahead of his second appearance at the same tech conference, James Taylor breaks down what most organisers get wrong when they book a closing speaker — it's a different job to an opening keynote, and it needs a different process. James Taylor MBA · FRSA Series: SuperCollaboration 5 min read Check Availability Watch the Video Filmed at the Gaylord Pacific Resort and Conference Center, San Diego, CA — SuperCollaboration series. Runtime 3:50. In This Video Approximate — single continuous take, no chapter markers in the source recording. 0:00Back in San Diego at the Gaylord Pacific for a second closing keynote 0:20Why the closing keynote role is different from opening 0:50The prep: arriving early, sitting in on 15+ sessions, using AI to synthesise themes 1:45Building the close: weaving in event photos, video and the big idea 2:15What the audience leaves with: one to three actions, or two to three questions for leadership 2:50Why the ending matters: sending the room out on a high 3:20Booking James as a closing keynote speaker, in San Diego or elsewhere A Closing Keynote Is a Different Job to an Opening Keynote Most booking conversations treat the opening and closing slots as the same product in two different time slots. They aren't. An opening keynote sets the tone and energy for an event. A closing keynote has to do something harder: make sense of everything the audience already sat through. That distinction is the whole argument of this piece to camera, filmed at the Gaylord Pacific Resort and Conference Center in San Diego ahead of James Taylor's second appearance at the same tech conference. Booking the same speaker to close an event two years running is a useful signal in itself — it means the format worked on a room the organisers know well. "The closing keynote speaker's role is quite different to an opening keynote speaker." — James Taylor By the time a closing slot comes around, the room has absorbed days of content. It is tired, it is full, and it has heard a dozen or more competing ideas. A talk built for a fresh audience on day one — energy up, agenda set, expectations framed — does not land on that room. It has to be built for the moment it's actually delivered in, not adapted from an opening-keynote format. The Preparation Starts Long Before the Stage James's process for a closing keynote begins a day or two before he speaks. He arrives early and sits in on the sessions that come before his own — not a token appearance at one or two, but the prior programme as a whole. Across a multi-day conference, that can mean roughly 15 other speakers. He then uses AI tools to synthesise the themes running across those sessions: what keeps recurring, where speakers agree, where they quietly contradict each other, and which threads the audience has been handed without anyone yet tying them together. "Part of the role of the closing keynote speaker is to help the audience make sense of what they've heard over the past few days." — James Taylor The distinction that matters here is between synthesising and summarising. A summary replays the agenda back to a room that already sat through it. A synthesis takes the threads of a multi-day conference and weaves them into one coherent narrative — with a point of view, and a big idea the audience did not arrive with. Building the Close Around the Event Itself A strong closing keynote pulls in real material from the event in the room. Photos taken during the conference. Video from the sessions. Callbacks to lines attendees actually heard from the stage two days earlier. That material is what turns a keynote into your keynote rather than a generic talk pulled off the shelf — and it is only available to a speaker who was in the building. Planning a conference close? Check James's availability for your dates. Check Availability What the Audience Should Walk Out With Inspiration on its own has a short half-life. The payoff for the audience should be concrete: one to three actionable steps they can take, or two to three key questions for leadership teams to discuss when they're back at their desks. That's a deliberately small number. A room at the end of a multi-day event can hold a big idea and a short list — not a fourteen-point framework. The test of a close is what attendees can still repeat to a colleague on Monday morning. Why the Ending Matters Commercially Closing on a high matters emotionally, but it also matters on the balance sheet. The final session is the last impression of the entire event — the note attendees carry out of the room and into their decision about next year. "I am the very last person that they're going to hear from on that stage." — James Taylor Organisers report that a strong close is what drives rebooking. That makes the closing slot one of the highest-leverage line items in an event budget, and it's why the selection process for a closing keynote speaker deserves more scrutiny than "who's available on the Thursday afternoon". What Corporate Clients and Association Organisers Should Look For If you're shortlisting a motivational closing keynote speaker, the questions worth asking are process questions, not topic questions: Will they do the homework? Ask whether the speaker will arrive early and sit in on the sessions before their own, so the closing keynote reflects your actual event. Will they synthesise, or summarise? Ask how they intend to bring the threads of the programme together into one narrative. What does the audience leave with? Look for one to three concrete next steps, or the two to three questions leadership teams need to discuss back at the office. Is the talk built for a tired room? A closing keynote has to work with an audience that has already absorbed days of content. Will it make people want next year's event? The close is the last voice attendees hear, and a strong one is what drives rebooking. Looking for a Motivational Closing Keynote Speaker? James Taylor is a motivational closing keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally — 3,000+ events delivered across 50+ countries. If your event needs a closing keynote speaker who will synthesise your conference and send attendees out ready to act, in San Diego or anywhere else, get in touch about your dates. You can also explore James's keynote speaking programmes, the SuperCollaboration keynote this video belongs to, or his work as an artificial intelligence keynote speaker. James Taylor MBA · FRSA James Taylor is an international keynote speaker on creativity, innovation and artificial intelligence. He has delivered 3,000+ events across 50+ countries for corporate clients and associations, and is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. Keynote Speaking SuperCreativity (Book) Corporate Workshops Key Takeaways An opening keynote sets the tone and energy for an event. A closing keynote has to do something harder: make sense of everything the audience already sat through. James's process starts before he ever takes the stage — arriving early, attending prior sessions, and using AI tools to synthesise themes across ~15 speakers. A strong close pulls in real material from the event itself: photos, video and callbacks to what attendees actually heard, not a generic talk. The payoff for the audience should be concrete: one to three actionable steps, or two to three key questions for leadership teams to discuss when they're back at their desks. Closing on a high matters commercially as well as emotionally — it's the last impression of the whole event, and it's what gets organisers rebooking for next year. Book James Need a closing keynote that makes sense of your whole event? 3,000+ events delivered in 50+ countries. Tell us your dates and James's team will come back to you with availability and fees. Check Availability ✉ [email protected] ✆ +971 50 474 1875 Keynote Programmes Programmes That Work as a Conference Close SuperCollaboration™ The series this video belongs to — how teams and organisations collaborate with each other and with AI to do their best work together. Explore the Keynote → Taylor-Made Keynotes™ A keynote built around your event: prior sessions attended, themes synthesised, and event photos and video woven into the close. Explore the Keynote → SuperCreativity™ Creativity, innovation and artificial intelligence — the themes behind James's book and his work as an AI keynote speaker. Explore the Keynote → FAQ Booking a Motivational Closing Keynote Speaker How is a closing keynote different from an opening keynote? An opening keynote sets the tone and energy for an event. A closing keynote has to do something harder: help the audience make sense of everything they have already sat through, and send them out with something to act on. How does James prepare for a closing keynote? He arrives a day or two early and sits in on the sessions before his own, then uses AI tools to synthesise the themes running across roughly 15 other speakers. Those threads are woven together with photos and video from the event itself. What does the audience leave a closing keynote with? A big idea, plus something concrete: one to three actionable next steps, or two to three key questions for leadership teams to discuss when they are back at their desks. Why does the closing slot matter to organisers? The close is the last impression of the whole event and the last voice attendees hear. Organisers report that a strong close is what drives attendees to rebook for next year. Does James speak at events outside San Diego? Yes. James works with corporate clients and associations globally and has delivered more than 3,000 events across 50+ countries. This video was filmed in San Diego, but he closes conferences worldwide. How do I check James's availability for our conference? Send your event dates, location and audience through the enquiry form on this page, email [email protected], or message the team on WhatsApp at +971 50 474 1875. Send Your Attendees Out Ready to Act Book James Taylor as your motivational closing keynote speaker and give your conference an ending people talk about on the way home — and remember when next year's registration opens. Check Availability Enquiries Let's Talk About Your Closing Slot Tell us about the event — the audience, the programme running before your close, and what you need people to do afterwards. 3,000+ events delivered across 50+ countries Arrives early and attends the sessions before the close Themes synthesised across the full programme, not summarised Audiences leave with one to three concrete actions Available for conferences, congresses and association events worldwide Check Availability Complete the form and James's team will come back to you with availability, fees and the next steps. ✉ [email protected] ✆ +971 50 474 1875 (WhatsApp) James Taylor delivers keynotes for corporate clients and associations worldwide. Explore keynote speaking · SuperCreativity · SuperCollaboration · SuperCommunication · AI Keynote Speaker · Corporate Workshops × Check James's Availability Share your event dates, location and audience. James's team will reply with availability, fees and next steps. 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  • How an AI Keynote Speaker Runs His Business on AI | James Taylor 30.09.2026 44min
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gap: 1rem; align-items: center; animation: jt-fadein-up 0.55s 0.55s ease both; } /* ── BLOCK 2: TWO-COLUMN LAYOUT (article + sidebar) ── */ .jt-art-layout { padding: var(--jt-section-pad-y) 0; background: #fff; } .jt-art-layout__grid { max-width: var(--jt-container-max); margin: 0 auto; padding: 0 40px; width: 100%; display: grid; grid-template-columns: minmax(0, 1fr) var(--jt-sidebar-w); gap: var(--jt-gutter); align-items: start; } .jt-art-main { min-width: 0; } .jt-art-side { min-width: 0; align-self: stretch; display: flex; flex-direction: column; gap: 1.5rem; } .jt-side-card--sticky { position: -webkit-sticky; position: sticky; top: var(--jt-sticky-top); } /* ── Video (top of main column) ── */ .jt-art-video__aspect { position: relative; width: 100% !important; height: 0 !important; padding-top: 56.25% !important; overflow: hidden; border-radius: var(--jt-radius-lg); background: #000; box-shadow: 0 18px 50px rgba(0,0,0,0.18); } .jt-art-video__aspect iframe { position: absolute !important; inset: 0 !important; width: 100% !important; height: 100% !important; border: 0 !important; border-radius: var(--jt-radius-lg); } .jt-art-video__caption { font-family: var(--jt-font-body); font-size: 14px; color: var(--jt-text-light); margin: 14px 0 2.5rem; } /* ── Article prose (typography scope) ── */ .jt-prose { max-width: 100%; } .jt-prose h2 { font-family: var(--jt-font-heading); font-size: 28px; font-weight: 700; color: var(--jt-black); line-height: 1.3; margin: 3rem 0 1.25rem; } .jt-prose h2:first-child { margin-top: 0; } .jt-prose h3 { font-family: var(--jt-font-heading); font-size: 21px; font-weight: 700; color: var(--jt-black); line-height: 1.35; margin: 2.25rem 0 1rem; } .jt-prose p { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.85; color: var(--jt-dark-gray); margin-bottom: 1.4rem; max-width: 68ch; } .jt-prose p.jt-prose__lede { font-size: 20px; color: var(--jt-black); font-weight: 500; } .jt-prose ul, .jt-prose ol { margin: 0 0 1.6rem 0; padding-left: 1.3rem; } .jt-prose li { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.8; color: var(--jt-dark-gray); margin-bottom: 0.6rem; max-width: 66ch; } .jt-prose a:not(.jt-btn) { color: var(--jt-red); font-weight: 600; border-bottom: 1px solid rgba(229,74,78,0.35); } .jt-prose a:not(.jt-btn):hover { border-bottom-color: var(--jt-red); } .jt-prose strong { color: var(--jt-black); font-weight: 600; } /* ── Pull Quote ── */ .jt-pullquote { margin: 2.5rem 0; padding: 2rem 2.25rem; background: var(--jt-teal); border-radius: var(--jt-radius-lg); color: #fff; } .jt-pullquote p { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 600; line-height: 1.5; color: #fff; margin: 0 0 0.9rem; max-width: none; } .jt-pullquote cite { font-family: var(--jt-font-body); font-size: 15px; font-style: normal; color: rgba(255,255,255,0.75); } /* ── Inline CTA strip inside the article body ── */ .jt-inline-cta { margin: 2.75rem 0; padding: 28px 32px; border: 1px solid var(--jt-border); border-left: 4px solid var(--jt-red); border-radius: var(--jt-radius-lg); background: var(--jt-bg-alt); display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1.25rem; } .jt-inline-cta__text { font-family: var(--jt-font-heading); font-size: 18px; font-weight: 700; color: var(--jt-black); max-width: 380px; line-height: 1.45; } /* ── Author card (end of main column) ── */ .jt-author__card { margin-top: 3.5rem; display: grid; grid-template-columns: 160px 1fr; gap: 2rem; align-items: start; border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); padding: 32px; } .jt-author__photo { border-radius: var(--jt-radius); overflow: hidden; } .jt-author__photo img { width: 100%; aspect-ratio: 3/4; object-fit: cover; } .jt-author__body h2 { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 700; color: var(--jt-black); margin: 0 0 0.35rem; } .jt-author__creds { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--jt-red); margin-bottom: 1rem; } .jt-author__body p { font-family: var(--jt-font-body); font-size: 16px; line-height: 1.75; color: var(--jt-dark-gray); margin-bottom: 1rem; max-width: none; } .jt-author__links { display: flex; flex-wrap: wrap; gap: 0.6rem 1.25rem; margin-top: 1rem; } .jt-author__links a { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 600; color: var(--jt-red); } .jt-author__links a:hover { color: var(--jt-red-hover); } /* ── SIDEBAR CARDS ── */ .jt-side-card { border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); padding: 24px 22px; background: #fff; } .jt-side-card__title { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.12em; color: var(--jt-red); margin-bottom: 1rem; } /* Takeaways card */ .jt-side-takeaways { background: var(--jt-bg-alt); border-left: 4px solid var(--jt-red); } .jt-side-takeaways ul { list-style: none; padding: 0; margin: 0; } .jt-side-takeaways li { position: relative; padding: 0.45rem 0 0.45rem 1.35rem; font-family: var(--jt-font-body); font-size: 14px; line-height: 1.6; color: var(--jt-dark-gray); border-bottom: 1px solid rgba(0,0,0,0.06); } .jt-side-takeaways li:last-child { border-bottom: none; } .jt-side-takeaways li::before { content: '→'; position: absolute; left: 0; top: 0.45rem; color: var(--jt-red); font-weight: 700; } /* Booking card (dark, sticky) */ .jt-side-book { background: var(--jt-black); border-color: var(--jt-black); color: var(--jt-white); } .jt-side-book .jt-side-card__title { color: rgba(255,255,255,0.55); } .jt-side-book h3 { font-family: var(--jt-font-heading); font-size: 19px; font-weight: 700; color: #fff; line-height: 1.35; margin-bottom: 0.65rem; } .jt-side-book p { font-family: var(--jt-font-body); font-size: 14.5px; line-height: 1.65; color: rgba(255,255,255,0.78); margin-bottom: 1.25rem; } .jt-side-book__contacts { display: flex; flex-direction: column; gap: 0.6rem; margin-top: 1.1rem; padding-top: 1.1rem; border-top: 1px solid rgba(255,255,255,0.18); } .jt-side-book__contacts a { font-family: var(--jt-font-body); font-size: 14px; color: rgba(255,255,255,0.85); display: flex; align-items: center; gap: 0.6rem; } .jt-side-book__contacts a:hover { color: var(--jt-red); } /* Timestamps card */ .jt-side-times__note { font-family: var(--jt-font-body); font-size: 12.5px; color: var(--jt-text-light); margin-bottom: 0.9rem; line-height: 1.55; } .jt-side-times ul { list-style: none; padding: 0; margin: 0; } .jt-side-times li { display: flex; gap: 0.85rem; align-items: baseline; padding: 0.55rem 0; border-bottom: 1px solid var(--jt-light-grey); font-family: var(--jt-font-body); font-size: 14.5px; line-height: 1.5; color: var(--jt-dark-gray); } .jt-side-times li:last-child { border-bottom: none; } .jt-side-times__time { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 700; color: var(--jt-red); min-width: 40px; flex-shrink: 0; } /* Timestamps card when placed inline in the main column */ .jt-times--inline { margin: 0 0 2.5rem; background: var(--jt-bg-alt); border-color: var(--jt-border); } .jt-times--inline ul { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.15rem 2rem; } .jt-times--inline li { border-bottom: none; padding: 0.4rem 0; } /* ── BLOCK 3: RELATED PROGRAMMES (full width) ── */ .jt-programmes { padding: var(--jt-section-pad-y) 0; background: var(--jt-bg-alt); } .jt-programmes__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.75rem; margin-top: 2rem; } .jt-prog-card { background: #fff; border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); overflow: hidden; display: flex; flex-direction: column; transition: transform 0.2s ease, box-shadow 0.2s ease; } .jt-prog-card:hover { transform: translateY(-4px); box-shadow: 0 14px 34px rgba(0,0,0,0.10); } .jt-prog-card img { width: 100%; aspect-ratio: 16/9; object-fit: cover; } .jt-prog-card__body { padding: 24px; display: flex; flex-direction: column; flex: 1; } .jt-prog-card__body h3 { font-family: var(--jt-font-heading); font-size: 18px; font-weight: 700; color: var(--jt-black); margin-bottom: 0.6rem; } .jt-prog-card__body p { font-family: var(--jt-font-body); font-size: 15px; line-height: 1.65; color: var(--jt-dark-gray); margin-bottom: 1.2rem; flex: 1; } .jt-prog-card__link { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--jt-red); } /* ── BLOCK 4: FAQ (two columns) ── */ .jt-faq { padding: var(--jt-section-pad-y) 0; background: #fff; } .jt-faq__list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 3rem; margin-top: 1.5rem; } .jt-faq__item { border-bottom: 1px solid var(--jt-light-grey); padding: 1.25rem 0; } .jt-faq__question { font-family: var(--jt-font-heading); font-size: 17px; font-weight: 700; cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 1rem; color: var(--jt-black); line-height: 1.4; } .jt-faq__question::-webkit-details-marker { display: none; } .jt-faq__question::after { content: '+'; font-size: 1.5rem; color: var(--jt-red); flex-shrink: 0; } .jt-faq__item[open] .jt-faq__question::after { content: '−'; } .jt-faq__answer { padding-top: 1rem; color: var(--jt-dark-gray); line-height: 1.7; font-family: var(--jt-font-body); } .jt-faq__answer p { font-size: 15px; color: var(--jt-dark-gray); margin: 0; } /* ── BLOCK 5: CTA BANNER (full width) ── */ .jt-cta-banner { background: var(--jt-black); color: var(--jt-white); text-align: center; padding: var(--jt-section-pad-y) 0; position: relative; } .jt-cta-banner::before { content: ''; position: absolute; inset: 0; background: radial-gradient(circle at 10% 80%, rgba(229,74,78,0.06) 0%, transparent 60%); pointer-events: none; } .jt-cta-banner__inner { max-width: 680px; margin: 0 auto; position: relative; z-index: 1; padding: 0 20px; } .jt-cta-banner h2 { font-family: var(--jt-font-heading); font-size: 34px; font-weight: 800; color: var(--jt-white); margin-bottom: 16px; line-height: 1.2; } .jt-cta-banner p { font-family: var(--jt-font-body); font-size: 18px; max-width: 640px; margin: 0 auto 2rem; opacity: 0.9; } /* ── BLOCK 6: CONTACT (two columns) ── */ .jt-contact { padding: var(--jt-section-pad-y) 0; background: #FFFFFF; } .jt-contact__grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 4rem; align-items: start; } .jt-contact__benefits h2 { font-family: var(--jt-font-heading); font-size: 30px; font-weight: 700; color: var(--jt-black); margin-bottom: 1rem; line-height: 1.25; } .jt-contact__benefits ul { list-style: none; padding: 0; margin: 1.5rem 0 0; } .jt-contact__benefits li { padding: 0.5rem 0 0.5rem 1.6rem; position: relative; line-height: 1.6; font-size: 16px; color: var(--jt-dark-gray); font-family: var(--jt-font-body); } .jt-contact__benefits li::before { content: '✓'; position: absolute; left: 0; color: var(--jt-red); font-weight: 700; } .jt-contact__card { background: var(--jt-white); border: 1px solid var(--jt-light-grey); border-radius: var(--jt-radius-lg); padding: 40px; box-shadow: 0 4px 20px rgba(0,0,0,0.05); } .jt-contact__card h3 { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 700; color: var(--jt-black); margin-bottom: 1rem; } .jt-contact__card p { font-family: var(--jt-font-body); font-size: 16px; color: var(--jt-dark-gray); margin-bottom: 1.5rem; } .jt-contact__details { display: flex; flex-direction: column; gap: 0.875rem; margin-top: 1.5rem; border-top: 1px solid var(--jt-light-grey); padding-top: 1.5rem; } .jt-contact__detail { display: flex; align-items: center; gap: 0.75rem; font-family: var(--jt-font-body); font-size: 0.9375rem; color: var(--jt-dark-gray); } .jt-contact__detail a { color: var(--jt-red); font-weight: 600; } /* ── Form embed wrappers (hooks for the external form script) ── */ .jt-form-wrap { width: 100%; } .jt-form-container { width: 100%; min-height: 60px; } /* ── BLOCK 7: GEO INTERLINK FOOTER ── */ .jt-geo { padding: 40px 0; background: var(--jt-bg-alt); border-top: 1px solid var(--jt-light-grey); font-family: var(--jt-font-body); font-size: 15px; color: var(--jt-text-light); text-align: center; line-height: 1.8; } .jt-geo a { color: var(--jt-red); font-weight: 600; } /* ── Popup Modal ── */ .jt-popup-overlay { display: none; position: fixed; inset: 0; background: rgba(0,0,0,0.78); z-index: 999999; align-items: flex-start; justify-content: center; padding: 5vh 20px 20px; overflow-y: auto; } .jt-popup-overlay.open { display: flex; } .jt-popup-box { background: var(--jt-white); width: 100%; max-width: 560px; border-radius: var(--jt-radius-lg); padding: 2.5rem; position: relative; box-shadow: 0 24px 80px rgba(0,0,0,0.35); flex-shrink: 0; } .jt-popup-close { position: absolute; top: 1rem; right: 1rem; background: none; border: none; font-size: 1.5rem; cursor: pointer; color: var(--jt-dark-gray); width: 36px; height: 36px; display: flex; align-items: center; justify-content: center; border-radius: 50%; transition: background 0.2s ease; } .jt-popup-close:hover { background: var(--jt-bg-alt); } .jt-popup-box h3 { font-family: var(--jt-font-heading); font-size: 1.5rem; font-weight: 700; color: var(--jt-black); margin-bottom: 0.5rem; } .jt-popup-sub { font-family: var(--jt-font-body); font-size: 0.9375rem; color: var(--jt-text-light); line-height: 1.6; margin-bottom: 1.5rem; } /* ── Responsive: tablet ── */ @media (max-width: 1099px) { :root { --jt-sidebar-w: 290px; --jt-gutter: 2.5rem; } .jt-programmes__grid { grid-template-columns: repeat(2, 1fr); } .jt-contact__grid { grid-template-columns: 1fr; gap: 2.5rem; } } /* ── Responsive: collapse to one column ── */ @media (max-width: 899px) { .jt-art-layout__grid { grid-template-columns: 1fr; gap: 2.5rem; } .jt-side-card--sticky { position: static; } .jt-faq__list { grid-template-columns: 1fr; gap: 0; } } /* ── Responsive: mobile ── */ @media (max-width: 767px) { :root { --jt-section-pad-y: 56px; } .jt-container, .jt-art-layout__grid { padding: 0 20px; } .jt-art-hero { padding: 90px 20px 56px; background-position: center center; } .jt-art-hero::before { background: linear-gradient(to bottom, rgba(0,0,0,0.86) 0%, rgba(0,0,0,0.90) 100%); } .jt-art-hero__meta { gap: 0.5rem 1rem; } .jt-art-hero__ctas .jt-btn { width: 100%; } .jt-prose h2 { font-size: 24px; } .jt-prose p, .jt-prose li { font-size: 17px; } .jt-pullquote { padding: 1.5rem 1.35rem; } .jt-pullquote p { font-size: 19px; } .jt-inline-cta { flex-direction: column; align-items: flex-start; padding: 22px; } .jt-inline-cta .jt-btn { width: 100%; } .jt-author__card { grid-template-columns: 1fr; gap: 1.5rem; padding: 26px; } .jt-author__photo { max-width: 180px; } .jt-programmes__grid { grid-template-columns: 1fr; } .jt-times--inline ul { grid-template-columns: 1fr; gap: 0; } .jt-cta-banner h2 { font-size: 26px; } .jt-contact__card { padding: 26px; } .jt-popup-box { padding: 1.75rem; } } Artificial Reality·New York·51 min interview How an AI Keynote Speaker Runs His Speaking Business on AI On the Artificial Reality podcast, James Taylor breaks down how he runs his speaking business on Claude, why today's cheap AI is subsidised by venture capital, and how 1,000 people made a Taylor Swift reggae theme song with AI in about 15 minutes. By James Taylor MBA · FRSA Series: Artificial Reality 6 min read Check James's Availability Watch the Interview James Taylor in conversation with Galina Fendikevich on Artificial Reality — "How to Get Ahead of 99% of Speakers (with AI)". Episode Timestamps 00:00Highlights 00:49Meet James Taylor: Keynote Speaker on Creativity and AI 03:39From Managing Rock Stars to 100 Keynotes a Year 05:35The AI Chief of Staff That Runs His Morning 06:20How He Gets Recommended by ChatGPT and Claude (GEO and AEO) 07:35Psychometric Profiles Before Every Sales Call 09:00The Claude Story Bank That Drafts His Keynotes 12:051,000 People, One Taylor Swift Reggae Song, Made Live With AI 14:27The Claude Skill That Writes His Case Studies 15:31Claude vs ChatGPT vs Gemini: Why He Isn't Loyal to One Tool 16:22Why Cheap AI Won't Last: The Venture Capital Subsidy 17:21Could Cheaper Chinese Models Challenge US AI? 18:25Five Computers, Five AIs, and Why He Names Them 19:22Which Roles AI Replaced on His Team 22:58Why Silicon Valley's Job-Loss Message Backfires 25:08Cut Jobs or Retrain People? Two Very Different AI Outcomes 26:59Problem Solving vs Problem Finding 31:51Strategy Swarms: Testing Ideas on Synthetic Citizens 34:11Using AI as a Performance Coach 35:39His Virtual Mastermind With Warren Buffett and Bruce Lee 37:14Why AI Models Carry a Western Bias 39:44Where AI Falls Short: Cold Outreach and AI Avatars 42:30The SoftBank Button That Calms Angry Callers 44:47What He Wants Built: An AI Presentation Coach 46:23How Jensen Huang's Storytelling Moved Nvidia's Stock 49:41Live Translation for Global Audiences 50:46How to Book James Taylor A keynote looks like the most human job there is: one person, one stage, one message. So where does AI fit? On the Artificial Reality podcast, host Galina Fendikevich asked James Taylor three questions — what's working, what's broken, and what still needs to be built — and his answers show how an AI keynote speaker actually uses the technology across sales, marketing, speech writing and live delivery. James describes himself as the speaking business — one half creative, one half business — and he uses AI in both. He compares it to a musician and a guitar: the tool becomes part of who you are. He gives 50 to 100 keynotes a year in 25+ countries, and AI now touches almost every stage of that work. An AI Chief of Staff Before Breakfast Every morning, James wakes up to a report from an AI chief of staff — an agent his team built on Claude. It lists what's on the cards for the day, the questions he should be thinking about, the decisions he needs to make and the open loops still running. The same agent prepares him for sales. Twenty-four hours before a discovery call, it sends a brief on the client, the event and the LinkedIn profiles of the people joining — plus a psychometric profile of each of them. If he's speaking with a CTO, he knows to lead with the data. It's still James having the conversation, he stresses; the AI just gives him more context. When clients share the attendee list in advance, he can build the same kind of profile for the whole audience — whether they want more humour, more traditional storytelling or more practical, what-to-do-on-Monday actions. How James Gets Recommended by ChatGPT and Claude (GEO and AEO) At the top of the funnel, James and his team build thousands of highly specific landing pages optimised for AI answer engines — what's now called GEO and AEO. Claude handles the initial research into what to rank for, Perplexity creates pages at scale, and Gemini runs quality assurance before a final tool publishes to the website and another tracks performance. The result: ask a chatbot for the top keynote speaker on artificial intelligence in Amsterdam and the answer is probably James — in a city he has never lived in. It's a neat demonstration of how much answer engines lean on what's published, and why he likes using one model to quality-assure another. The Story Bank That Drafts Every Keynote Once a client books, AI generates the contracts and invoices. Then comes the part James calls the best of all: pre-event conversations with executives and prospective audience members. Those transcripts feed a Claude "story bank" holding every story, framework and quote he has used in presentations. When he starts writing a keynote, the story bank pulls together what matters to that audience and that company, what success looks like for them, and the keynote structures he likes to use — and produces a first draft. From there, the human comes back in. For the slides he adds tools such as Higgsfield and Suno for music. "So once again, the AI is not writing my keynote for me, but hopefully it's making me a better presenter of my ideas." — James Taylor, on Artificial Reality After the event, he feeds the presentation, conversations, contracts and a voice note of his own reflections into a Claude skill that drafts the case study. The client's legal team approves it, ideally adds a quote, and it goes on the website. 1,000 People, One Taylor Swift Reggae Song On stage, James mostly keeps AI in the background — with the occasional exception. At a recent event in Amsterdam with 1,000 people, he asked the room to create the conference's theme tune live. Using Mentimeter polling fed into an AI, the audience voted for Taylor Swift as the singer and reggae as the style, then supplied random industry words for the lyrics. Within about 15 minutes, the song was done. He then photographed an audience member in the front row and made him the hero of the pop video. The serious point, he explains, is play. You don't need a coding or engineering background any more: "You can have an idea and you can explain it in natural language and start to create things that are useful." — James Taylor, on Artificial Reality Want a keynote built around your audience — not a stock talk? Check Availability Why Cheap AI Won't Last James isn't loyal to one tool. His team started with early versions of Gemini, used ChatGPT for mind mapping and ideation, then moved heavily into Claude because it let the team build things very quickly. His desk holds five computers running different AIs — he names them so he can remember which is which. His biggest blocker is cost. Today's AI prices, he argues, are subsidised by venture capital, like early Uber, and rates will rise. His response is to match cheaper models to simpler tasks rather than use the most sophisticated model for everything. He also thinks US AI companies could face pressure if low-cost Chinese models come in at a tenth of the price. Which Roles AI Replaced — and Which It Changed James is candid: his team was bigger two years ago. The video editor role went, because AI tools can now take long-form video and handle the clipping. But a team member in customer service was retrained in SEO, AEO and GEO instead of being let go. He contrasts two very different outcomes: a Swedish company that let 800 people go for AI and had to backpedal months later as customers left, and IKEA, which chose to reskill people rather than lay them off and built an entirely new virtual interior design business. For James, efficiency is only phase one. "Now you're super efficient. Now what do you want to do? What do you want to create that doesn't even exist just now?" — James Taylor, on Artificial Reality Problem Finding, Strategy Swarms and Virtual Masterminds That creative phase is the heart of SuperCreativity. James distinguishes problem solving from problem finding — stepping back to ask whether you're chasing the right problem at all — and small-c creativity from big-C creativity that changes a whole field. He also points to "boundary crossers" who bring outside interests into their core expertise. Two of his favourite applications build on that thinking. "Strategy swarms" create synthetic markets of customers, lobby groups and influencers to stress-test a launch before it happens. And his "virtual mastermind" — five or six figures such as Warren Buffett and Bruce Lee — debates his business ideas and returns a joint view. Used this way, he says, AI helps us stress-test and improve our ideas rather than making us complacent. Where AI Still Falls Short Not everything works. James's team has tested cold outreach agents combining Lemlist, LinkedIn Sales Navigator and Claude, and he isn't entirely happy with the results yet — partly for brand-risk reasons. AI avatar tools have the facial expressions nearly right, but the voice isn't there yet, so promo videos for clients still get filmed in his green-screen studio. He also flags that many models carry a Western bias, which is one more reason he uses several. What James Wants Silicon Valley to Build His wish list has two items. First, an AI presentation coach: he films every keynote and would love to hand the video to a tool that reviews it across 100 factors and spots patterns like filler words across talks. He points to Jensen Huang's earnings-call storytelling as proof of how much a well-structured narrative matters. Second, live translation, so audience members — most of whom, in his rooms, don't speak English as a first language — can ask questions in their native language. He also believes AI will make live, in-person experiences — festivals, conferences, things you cannot fake — more important, not less. Looking for an AI Keynote Speaker Who Uses AI Every Day? Most speakers talk about AI. James Taylor runs his business on it — and brings that hands-on experience to stages through AI keynotes, SuperCreativity™ and corporate workshops. With 3,000+ events delivered in 50+ countries, every keynote is shaped around the audience in the room. To bring James to your next conference, check his availability or ask your speaker bureau. About James Taylor MBA · FRSA James Taylor is an international keynote speaker on creativity, artificial intelligence and innovation, and the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. He started his career managing rock stars, moved into tech in Silicon Valley, and has since delivered 3,000+ events in 50+ countries. A Fellow of the Royal Society of Arts, James has interviewed 750+ of the world's leading creative minds. Speaking Topics → The SuperCreativity Book → AI Keynotes → Key Takeaways James has an AI chief of staff built on Claude that briefs him every morning and, 24 hours before a sales call, sends psychometric profiles of everyone joining. A Claude "story bank" of every story, framework and quote he has used drafts the first version of each keynote, and he rewrites it from there. His team builds thousands of highly specific landing pages for AI answer engines, known as GEO and AEO. James argues today's AI prices are subsidized by venture capital, like early Uber, and businesses should plan for higher rates by matching cheaper models to simpler tasks. James believes efficiency is only phase one of AI. The bigger opportunity is creating things that don't exist yet. James wants an AI coach that reviews presentation videos across 100 factors, plus live translation so non-native English speakers can ask questions. Book James Taylor An AI keynote speaker who runs his business on AI Keynotes on creativity, AI and innovation, shaped around your audience. 3,000+ events delivered in 50+ countries. Check Availability ✉ [email protected] ✆ WhatsApp +971 50 474 1875 Keynote Programmes Bring These Ideas to Your Stage SuperCreativity™ How people and AI create together — problem finding, big-C creativity and moving past efficiency to build what doesn't exist yet. Explore SuperCreativity → SuperCommunication Why communication and storytelling skills matter more in an AI world — and how leaders can persuade a board, a team or an audience. Explore SuperCommunication → Taylor-Made Keynotes™ A keynote shaped by pre-event conversations with your executives and audience, so every attendee feels it was written for them. Explore Speaking → FAQ Frequently Asked Questions How does a keynote speaker use AI? James Taylor uses AI across his whole speaking business: an AI chief of staff built on Claude briefs him every morning and sends psychometric profiles before sales calls, a Claude story bank drafts the first version of each keynote, and a Claude skill drafts case studies after each event. The keynote itself is still written and delivered by James. Does AI write James Taylor's keynotes? No. His Claude story bank produces a first draft from his own stories, frameworks and quotes, plus what he learns in pre-event conversations. James then rewrites and nuances it himself. In his words, the AI is not writing his keynote, but it is making him a better presenter of his ideas. What are GEO and AEO? GEO and AEO refer to optimising web pages so that AI answer engines such as ChatGPT and Claude recommend them. James's team builds thousands of highly specific landing pages for this, using Claude for research, Perplexity to create pages at scale and Gemini for quality checks. Can James Taylor tailor a keynote to our audience? Yes. Before each event James speaks with executives and prospective audience members, and when clients share the attendee list he uses AI to understand what matters to that audience, whether that means more humour, more storytelling or more practical actions. Does James Taylor speak internationally? Yes. James Taylor has delivered 3,000+ events in 50+ countries and speaks to global audiences on creativity, artificial intelligence and innovation. How do I book James Taylor as a keynote speaker? Use the enquiry form on this page, email [email protected] or message +971 50 474 1875 on WhatsApp. If you work with a speaker bureau, you can also ask them to bring in James Taylor as your next keynote speaker. Your Next Keynote Give Your Audience a Keynote Built for Them James Taylor — keynote speaker on creativity, AI and innovation. MBA · FRSA. 3,000+ events in 50+ countries. Check James's Availability Enquiries Book James Taylor for Your Event Tell us about your conference, audience and date, and the team will come back to you. Keynotes on creativity, artificial intelligence and innovation Shaped by pre-event conversations with your team and audience 3,000+ events delivered in 50+ countries Author of SuperCreativity · MBA · FRSA Check Availability Send your event details and we'll confirm James's availability. ✉ [email protected] ✆ WhatsApp +971 50 474 1875 James Taylor is an international AI keynote speaker who has delivered 3,000+ events in 50+ countries. Explore speaking topics, SuperCreativity™, SuperCollaboration™, SuperCommunication and corporate workshops. × Check James's Availability Share your event date, location and audience, and the team will confirm availability. 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  • Paris Keynote Speaker: AI Prediction Engines Explained 28.09.2026 44min
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} .jt-popup-box h3 { font-family: var(--jt-font-heading); font-size: 1.5rem; font-weight: 700; color: var(--jt-black); margin-bottom: 0.5rem; } .jt-popup-sub { font-family: var(--jt-font-body); font-size: 0.9375rem; color: var(--jt-text-light); line-height: 1.6; margin-bottom: 1.5rem; } /* ── Responsive: tablet ── */ @media (max-width: 1099px) { :root { --jt-sidebar-w: 290px; --jt-gutter: 2.5rem; } .jt-programmes__grid { grid-template-columns: repeat(2, 1fr); } .jt-contact__grid { grid-template-columns: 1fr; gap: 2.5rem; } } /* ── Responsive: collapse to one column ── */ @media (max-width: 899px) { .jt-art-layout__grid { grid-template-columns: 1fr; gap: 2.5rem; } .jt-side-card--sticky { position: static; } .jt-faq__list { grid-template-columns: 1fr; gap: 0; } } /* ── Responsive: mobile ── */ @media (max-width: 767px) { :root { --jt-section-pad-y: 56px; } .jt-container, .jt-art-layout__grid { padding: 0 20px; } .jt-art-hero { padding: 90px 20px 56px; background-position: center center; } .jt-art-hero::before { background: linear-gradient(to bottom, rgba(0,0,0,0.86) 0%, rgba(0,0,0,0.90) 100%); } .jt-art-hero__meta { gap: 0.5rem 1rem; } .jt-art-hero__ctas .jt-btn { width: 100%; } .jt-prose h2 { font-size: 24px; } .jt-prose p, .jt-prose li { font-size: 17px; } .jt-pullquote { padding: 1.5rem 1.35rem; } .jt-pullquote p { font-size: 19px; } .jt-inline-cta { flex-direction: column; align-items: flex-start; padding: 22px; } .jt-inline-cta .jt-btn { width: 100%; } .jt-author__card { grid-template-columns: 1fr; gap: 1.5rem; padding: 26px; } .jt-author__photo { max-width: 180px; } .jt-programmes__grid { grid-template-columns: 1fr; } .jt-times--inline ul { grid-template-columns: 1fr; gap: 0; } .jt-cta-banner h2 { font-size: 26px; } .jt-contact__card { padding: 26px; } .jt-popup-box { padding: 1.75rem; } } SuperCollaboration·Paris, France·8:05 Paris Keynote Speaker James Taylor on AI Prediction Engines and Predicting the Future of Your Strategy Filmed in Paris ahead of a session with senior leaders at one of the world's biggest AI companies, this is James Taylor at his most forward-looking: how AI prediction engines let you drop a strategy, policy or proposal into a simulated world of "synthetics" and see how the real people it affects are likely to respond. By James Taylor MBA · FRSA Series: SuperCollaboration 5 min read · 8 min video Check James's Availability Watch the Episode SuperCollaboration · Filmed in Paris, France · Runtime 8:05 In This Episode Approximate — single continuous take, no chapter markers in the source recording. 0:00Introduction from Paris, ahead of speaking to a major AI company's leadership 0:30The brief: partner managers, boundary crossers, and influence without authority 1:45Force field analysis: the classic model for mapping allies and resistance 2:45Introducing AI prediction engines and "synthetics" 3:45How governments use prediction engines instead of focus groups 5:00The Dubai real estate example: modelling market and stakeholder reaction 5:45The business use case: simulating client stakeholders before a pitch 7:00Practical payoff: finding resistance and hidden champions in advance 7:35Booking James as a keynote speaker for sales and business development audiences Most AI keynotes cover the same ground. This one doesn't. Filmed in Paris just before a session with senior leaders at one of the world's biggest AI companies, this episode of SuperCollaboration introduces a tool most leadership teams haven't met yet: the AI prediction engine. The brief for the session was specific. James had been asked to speak to a room of partner managers, the people who hold the relationships with the company's biggest clients, about where human-plus-AI collaboration is heading. Rather than repeat familiar AI talking points, he used the session to show them a new way to test an idea before it ever reaches the client. Partner Managers: The Classic Boundary Crossers Partner managers and senior enterprise sales roles are what James calls classic "boundary crossers". They carry high influence, often without direct authority. Their job depends on knowing the client's world as well as they know their own company's products, and on moving an idea across the line between the two organisations. That makes them exactly the people who need to know, before a big proposal lands, who in the client organisation is likely to push back and who is likely to back it. Force Field Analysis: The Traditional Way to Map Allies and Resistance The classic tool for that job is force field analysis, the Lewin model. You map the forces driving a proposal forward against the forces resisting it, so you can plan how to strengthen one side and weaken the other before you walk into the room. It works. But it is only as good as your own view of the stakeholders, and that view is always partial. That's where the next step comes in. What Are AI Prediction Engines? AI prediction engines, tools like Miro Fish, take force field analysis further. Instead of mapping stakeholders on a whiteboard, you take your strategy, policy or proposal and run it through a simulation. "With AI prediction engines... you drop it into a simulated world, and that simulated world has what we call synthetics." — James Taylor, Paris Synthetics are AI agents built as digital twins of the real people, organisations or citizens your idea will affect. The simulation shows how they are likely to react, giving you a view of the reception your idea will get before you commit to it. How Governments Are Already Using Synthetics Instead of Focus Groups This isn't theoretical. Governments are already using prediction engines in place of traditional focus groups, testing policy against millions of synthetic citizens. The output is a probability of success, and the chance to refine the policy before it is ever made public. In the episode, James also walks through a Dubai real estate example, where the same approach is used to model how the market and its stakeholders are likely to react. Want this session for your sales or business development team? Enquire About Dates Simulating Your Client's Stakeholders Before a Big Pitch For businesses, the payoff is in high-stakes proposals. Before a major pitch, a sales or business development team can run force field analysis against a simulated version of the client: which departments are likely to resist, which unexpected groups could become champions, and how to seed those conversations early. "It allows you to predict the future of your strategy, your proposal, your idea." — James Taylor The most valuable finding is often the one you weren't looking for. "You've got a whole grouping of people you didn't even know about who are going to be the biggest champions and allies for your proposal." — James Taylor A Rehearsal, Not a Replacement for Judgment The tool doesn't replace judgment. What it gives leaders is a rehearsal of the real conversation before they have it: the likely blockers surfaced in advance, the hidden champions identified early, and time to shape the proposal around both. That is the heart of SuperCollaboration: humans and AI working together, with the human still making the call. Looking for a Keynote Speaker in Paris? As a Paris keynote speaker, James brought a genuinely new tool into the room rather than a rehash of familiar AI talking points, which is exactly the kind of session corporate clients and association organisers in Paris should be looking for. If your sales, business development or leadership teams need a fresh perspective on AI, prediction and decision-making, James works with corporate clients and associations globally. See his artificial intelligence keynotes or check his availability for your event. About James Taylor MBA · FRSA · Keynote Speaker James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally. He has delivered 3,000+ events across 50+ countries. He is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. Speaking → AI Keynotes → The Book → Key Takeaways Partner managers and senior enterprise sales roles are classic "boundary crossers": high influence, often without direct authority, whose job depends on knowing the client's world as well as their own company's products. Force field analysis, the classic Lewin model, is the traditional way of mapping allies and resistance before a pitch or proposal. AI prediction engines take this further: they simulate a strategy or proposal against "synthetics," AI agents modelled as digital twins of real people, organisations or citizens. Governments are already using this in place of focus groups, testing policy against millions of synthetic citizens to get a probability of success and refine the policy before it's public. Businesses can use the same approach for high-stakes proposals: identifying which departments will resist, which unexpected groups could become champions, and how to seed those conversations early. The tool doesn't replace judgment. It gives leaders a rehearsal of the real conversation before they have it. Book James in Paris Bring AI prediction engines to your next event A keynote on AI, prediction and decision-making for sales, business development and leadership teams. 3,000+ events across 50+ countries. Check Availability ✉ [email protected] 💬 WhatsApp +971 50 474 1875 Keynote Programmes Related Keynotes from James Taylor SuperCollaboration™ Where human-plus-AI collaboration is heading, and how teams can use it to test ideas before they reach the client. Explore the keynote → SuperCreativity™ Augmenting human creativity in the age of artificial intelligence, based on James's book of the same name. Explore the keynote → Taylor-Made Keynotes™ A session built around your brief and your audience, like the Paris session for partner managers. Explore speaking → FAQ Frequently Asked Questions What is an AI prediction engine? An AI prediction engine, such as Miro Fish, lets you drop a strategy, policy or proposal into a simulated environment populated by synthetics, AI agents built as digital twins of the real people and organisations your idea will affect, to see how they are likely to respond. How can sales teams use AI prediction engines before a pitch? Sales and business development teams can run force field analysis against simulated client stakeholders before a big pitch, surfacing which departments are likely to resist, which unexpected groups could become champions, and how to seed those conversations early. How are governments using AI prediction engines? Governments are using prediction engines in place of traditional focus groups, testing policy against millions of synthetic citizens to get a probability of success and refine the policy before it is made public. Is James Taylor available as a keynote speaker in Paris? Yes. James Taylor is a Paris keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally. Contact [email protected] to check availability. Who is this AI keynote best suited for? It is designed for sales, business development and leadership teams who need a fresh perspective on AI, prediction and decision-making, including partner managers and senior enterprise sales roles. How do I book James Taylor for my event? Use the enquiry form on this page, email [email protected], or message James's team on WhatsApp at +971 50 474 1875. Paris Keynote Speaker Rehearse the Real Conversation Before You Have It Bring James Taylor's session on AI prediction engines to your sales, business development or leadership team in Paris or anywhere in the world. Check James's Availability Enquire Book James Taylor for Your Event in Paris Tell us about your audience, date and brief, and James's team will come back to you on availability. 3,000+ events delivered across 50+ countries Keynotes on creativity, innovation and artificial intelligence Sessions for corporate clients and associations Tailored to sales, business development and leadership audiences Check Availability Complete the form and we'll be in touch. ✉ [email protected] 💬 WhatsApp +971 50 474 1875 James Taylor is a Paris keynote speaker and AI keynote speaker working with corporate clients and associations in 50+ countries. Explore speaking, artificial intelligence keynotes, SuperCollaboration, SuperCreativity, SuperCommunication and corporate workshops. × Check James's Availability Share your event date, location and audience, and James's team will reply shortly. 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  • AI Keynote Speaker San Diego on Cognitive Atrophy 24.09.2026 44min
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} .jt-art-hero--titlecard { background-position: center top; padding-top: 120px; } .jt-art-hero::before { background: linear-gradient(to bottom, rgba(0,0,0,0.86) 0%, rgba(0,0,0,0.90) 100%); } .jt-art-hero__meta { gap: 0.5rem 1rem; } .jt-art-hero__ctas .jt-btn { width: 100%; } .jt-prose h2 { font-size: 24px; } .jt-prose p, .jt-prose li { font-size: 17px; } .jt-pullquote { padding: 1.5rem 1.35rem; } .jt-pullquote p { font-size: 19px; } .jt-inline-cta { flex-direction: column; align-items: flex-start; padding: 22px; } .jt-inline-cta .jt-btn { width: 100%; } .jt-author__card { grid-template-columns: 1fr; gap: 1.5rem; padding: 26px; } .jt-author__photo { max-width: 180px; } .jt-programmes__grid { grid-template-columns: 1fr; } .jt-times--inline ul { grid-template-columns: 1fr; gap: 0; } .jt-cta-banner h2 { font-size: 26px; } .jt-contact__card { padding: 26px; } .jt-popup-box { padding: 1.75rem; } } SuperCollaboration·San Diego, CA·2:36 AI Keynote Speaker San Diego: James Taylor on Cognitive Atrophy and the MIT Study Every Leader Should Know Recorded at the Gaylord Pacific ahead of closing a technology and defense conference of around 1,000 attendees, James Taylor unpacks the research behind cognitive atrophy — the decline in critical thinking that shows up as organisations deploy AI at scale — and what leaders need to do to stop it. James Taylor MBA · FRSA Series: SuperCollaboration 4 min read Book James to Speak Explore Keynotes SuperCollaboration — recorded in San Diego, California. Runtime 2:36. In This Episode Approximate — single continuous take, no chapter markers in the source recording. 0:00Greeting from San Diego, ahead of closing keynote for ~1,000 attendees 0:20Today's topic: cognitive atrophy, and why senior leaders are worried about it 0:45The MIT study: three groups, EEG caps, one essay-writing task 1:15The result — unaided thinkers showed the highest brain activity 1:35The retention gap: ChatGPT users couldn't recall their own writing 1:50The robotic surgery parallel: skill decline from over-reliance on machines 2:10What leaders can do to prevent cognitive decline while scaling AI 2:25Booking James for an AI-themed conference There is a question senior leaders keep raising in private that rarely makes it onto the conference agenda: what happens to our people's thinking once the AI is doing the thinking? That question has a name — cognitive atrophy — and it was the subject of this SuperCollaboration episode, recorded in San Diego ahead of a closing keynote for a technology and defense conference of around 1,000 attendees. It is not a fringe worry. It is the concern that comes up, again and again, once an organisation moves past the pilot phase and starts deploying AI at genuine scale. What Cognitive Atrophy Actually Means Cognitive atrophy describes a decline in critical thinking skills tied to over-reliance on the tools. Not a decline in output — output usually goes up. A decline in the underlying capability: the judgement, the recall, the ability to hold a problem in your head and work it through. The reason senior leaders are raising it now, rather than three years ago, is scale. A handful of people using an LLM to speed up a first draft is one thing. An entire function defaulting to it for every piece of analysis is another. And the thing about atrophy is that it is invisible while it happens. Nobody files a ticket saying their critical thinking has degraded. The MIT Study: Three Groups, One Essay, EEG Caps The research James walks through in the episode comes from MIT. The design is simple enough to explain in a sentence: three groups were given the same essay-writing task, with EEG caps on to measure brain activity. One group wrote using an LLM. One group used search engines. One group used nothing but their own thinking. The results did not favour the assisted groups. "The group that wasn't using an LLM, wasn't using search engines, were just kind of using their own mind... that had the highest level of activity going on in the brain." — James Taylor, SuperCollaboration, San Diego The Retention Gap Nobody Budgeted For The brain activity finding is striking on its own. The second finding is the one that should give any leader pause, because it goes to whether the work is being learned at all, not just whether it is being produced. "The people that wrote using ChatGPT and LLM, they couldn't even remember what they wrote. Think about that." — James Taylor, SuperCollaboration, San Diego Think about what that means inside an organisation. A strategy document gets drafted. It gets circulated, approved, filed. And the person whose name is on it cannot tell you, minutes later, what it actually said. That is not a productivity trade-off you can put on a slide and defend. It is a retention failure — and retention is the thing that compounds into expertise. Running an AI-themed conference? James closes events on exactly this material. Check Availability The Robotic Surgery Parallel If this pattern feels speculative, it shouldn't. James draws the parallel to robotic surgery, where over-reliance on the machine has been shown to erode surgeons' own skills over time. Same mechanism, higher stakes, and a field that has already had to reckon with it. That parallel is useful in a boardroom because it moves the conversation off "is AI good or bad" — a conversation nobody wins — and onto a narrower, more answerable question: which capabilities does this organisation need to keep sharp in its people, regardless of what the tool can do? What Leaders Can Actually Do About It Here is the part that matters most, and it is the part that gets lost when this research circulates as a headline: none of it is an argument for avoiding AI. "With AI, it doesn't have to be this way." — James Taylor, SuperCollaboration, San Diego The argument is for deliberateness. Organisations that scale AI without a strategy for protecting critical thinking and decision-making will get the productivity gain and the atrophy together, as a package. Organisations that design for both can take the gain and keep the capability. The difference is not the technology. It is whether anyone at the top decided it mattered. That is the work: naming which decisions stay human, building the habits that keep judgement in play, and making it explicit rather than leaving it to whatever each team drifts into. It is also, not incidentally, what separates the companies that will still have deep expertise in five years from the ones that quietly traded it away for speed. Looking for an AI Keynote Speaker in San Diego? If you're an event organiser with an AI-related theme, this is the material James brings to the stage — the research, the parallels from other fields, and the practical strategies leaders can act on when they get back to the office. He delivers it as an opening or closing keynote for conferences, leadership summits and corporate events, in San Diego and worldwide. You can explore the SuperCollaboration keynote, see the full range of AI keynote topics, or read the previous episode in this series, recorded in Istanbul. James Taylor MBA · FRSA James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with organisations globally. He has delivered over 3,000 events across more than 50 countries, and is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. Speaking SuperCreativity (Book) Corporate Workshops Key Takeaways Cognitive atrophy is the specific risk senior leaders are raising as AI gets deployed at scale: a decline in critical thinking skills tied to over-reliance on the tools. MIT's EEG study found the group writing essays with no AI or search assistance had the highest brain activity of the three groups tested. Participants who wrote their essays using an LLM couldn't recall what they'd written afterwards — a retention failure, not just a productivity trade-off. The pattern mirrors what's already been observed in robotic surgery, where clinicians who lean too heavily on the machine see their own skills decline. None of this means avoiding AI. It means leaders need deliberate strategies to protect critical thinking and decision-making while scaling AI use. Book James AI Keynote Speaker for Your San Diego Event 3,000+ events delivered across 50+ countries. Opening, closing and custom keynotes on AI, creativity and innovation — built around your conference theme. Check Availability [email protected] WhatsApp +971 50 474 1875 Keynote Programmes Related Keynotes SuperCollaboration™ How humans and AI work together without the human half of the partnership quietly losing its edge. Explore the keynote → SuperCreativity™ Augmenting human creativity in the age of artificial intelligence — the thinking that AI cannot do for you. Explore the keynote → Taylor-Made Keynotes™ A keynote built around your conference theme, your audience and the decisions in front of them. Discuss a custom keynote → Questions Frequently Asked Questions What is cognitive atrophy in the context of AI? Cognitive atrophy is a decline in critical thinking skills tied to over-reliance on AI tools. It is the specific risk senior leaders are raising as their organisations deploy AI at scale — output rises, but the underlying human capability erodes. What did the MIT study on AI and brain activity find? MIT researchers put EEG caps on three groups given the same essay-writing task: one using an LLM, one using search engines, and one using only their own thinking. The unaided group showed the highest level of brain activity of the three. Why couldn't the ChatGPT group remember what they wrote? Participants who wrote their essays using an LLM could not recall what they had written moments after finishing. James Taylor describes this as a retention failure rather than a simple productivity trade-off — the work was produced, but it was not learned. Does this mean organisations should avoid using AI? No. As James puts it, with AI it doesn't have to be this way. The point is that leaders need deliberate strategies to protect critical thinking and decision-making while scaling AI use, rather than assuming the capability will look after itself. Can I book James Taylor as an AI keynote speaker in San Diego? Yes. James delivers opening and closing keynotes on artificial intelligence, creativity and innovation for conferences and corporate events in San Diego and worldwide. He has delivered over 3,000 events across more than 50 countries. How do I check availability and fees? Use the enquiry form on this page, email [email protected], or message the team on WhatsApp at +971 50 474 1875 with your event dates, location and audience. Bringing an AI Keynote Speaker to San Diego? James Taylor closes conferences on the research leaders actually need — including what AI at scale is doing to critical thinking, and how to stop it. Check Availability Enquiries Book James Taylor for Your Event Tell us about your conference theme, your audience and your dates. You'll hear back from the team with availability and a proposed approach. 3,000+ events delivered across 50+ countries Opening, closing and custom keynotes on AI, creativity and innovation Content tailored to your conference theme, not a stock talk Virtual, in-person and hybrid formats Check Availability Complete the form and the team will come back to you with dates and fees. Email: [email protected] WhatsApp: +971 50 474 1875 Explore more: Keynote Speaking · AI Keynote Speaker · SuperCreativity™ · SuperCollaboration™ · SuperCommunication · Corporate Workshops × Check James Taylor's Availability Share your event dates, location and audience — the team will come straight back to you. 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  • Istanbul Keynote Speaker: James Taylor on Super Collaboration and Avoiding Cognitive Atrophy 17.09.2026 44min
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font-size: 32px; font-weight: 700; color: var(--jt-black); margin: 0 0 32px; line-height: 1.25; } .jt-label { display: inline-block; font-family: var(--jt-font-heading); font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.12em; color: var(--jt-red); margin-bottom: 0.5rem; } .jt-label--light { color: rgba(255,255,255,0.6); } .jt-body-text { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.8; color: var(--jt-dark-gray); margin-bottom: 24px; } /* ── Buttons ── */ .jt-btn { display: inline-flex; align-items: center; justify-content: center; font-family: var(--jt-font-heading); font-weight: 600; font-size: 14px; text-transform: uppercase; letter-spacing: 0.05em; padding: 14px 32px; border-radius: var(--jt-radius); text-decoration: none; transition: background 0.2s, border-color 0.2s, color 0.2s; cursor: pointer; min-height: 48px; text-align: center; } .jt-btn--primary { background: var(--jt-red); color: var(--jt-white) !important; border: 2px solid var(--jt-red); } .jt-btn--primary:hover { background: var(--jt-red-hover); border-color: var(--jt-red-hover); } .jt-btn--outline-light { background: transparent; color: var(--jt-white); border: 2px solid rgba(255,255,255,0.45); } .jt-btn--outline-light:hover { background: rgba(255,255,255,0.1); border-color: rgba(255,255,255,0.85); color: #fff; } .jt-btn--outline-dark { background: transparent; color: var(--jt-dark-gray); border: 2px solid var(--jt-black); } .jt-btn--outline-dark:hover { background: var(--jt-black); color: #fff; } .jt-btn--block { width: 100%; } /* ── Animations ── */ @keyframes jt-fadein-up { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: translateY(0); } } .jt-reveal { opacity: 0; transform: translateY(20px); transition: opacity 0.45s ease, transform 0.45s ease; } .jt-reveal.jt-revealed { opacity: 1; transform: none; } @media (prefers-reduced-motion: reduce) { * { animation: none !important; transition: none !important; } .jt-reveal { opacity: 1; transform: none; } } /* ── BLOCK 1: ARTICLE HERO (full width) ── */ .jt-art-hero { background-color: #000; background-image: url('https://www.jamestaylor.me/wp-content/uploads/2026/09/Istanbul-Keynote-Speaker-James-Taylor-on-Super-Collaboration-and-Avoiding-Cognitive-Atrophy.png'); background-size: cover; background-position: center 22%; color: var(--jt-white); padding: 120px var(--jt-section-pad-x) 90px; position: relative; overflow: hidden; } .jt-art-hero::before { content: ''; position: absolute; inset: 0; background: linear-gradient(to right, rgba(0,0,0,0.92) 0%, rgba(0,0,0,0.88) 42%, rgba(0,0,0,0.58) 68%, rgba(0,0,0,0.22) 100%); pointer-events: none; z-index: 0; } .jt-art-hero .jt-container { position: relative; z-index: 1; } .jt-art-hero__eyebrow { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.75); margin-bottom: 1.1rem; animation: jt-fadein-up 0.55s 0.1s ease both; } .jt-art-hero__eyebrow span { color: var(--jt-red); margin: 0 0.5em; } .jt-art-hero__title { font-family: var(--jt-font-heading); font-size: clamp(1.9rem, 3.6vw, 3rem); font-weight: 800; line-height: 1.15; color: #fff; margin-bottom: 1.25rem; max-width: 900px; animation: jt-fadein-up 0.55s 0.2s ease both; } .jt-art-hero__title em { color: var(--jt-red); font-style: normal; } .jt-art-hero__standfirst { font-family: var(--jt-font-body); font-size: clamp(1.05rem, 1.7vw, 1.2rem); color: rgba(255,255,255,0.88); max-width: 720px; line-height: 1.7; margin-bottom: 2rem; animation: jt-fadein-up 0.55s 0.35s ease both; } .jt-art-hero__meta { display: flex; flex-wrap: wrap; align-items: center; gap: 0.75rem 1.5rem; padding: 1.25rem 0; border-top: 1px solid rgba(255,255,255,0.18); border-bottom: 1px solid rgba(255,255,255,0.18); margin-bottom: 2rem; max-width: 720px; animation: jt-fadein-up 0.55s 0.45s ease both; } .jt-art-hero__meta-item { font-family: var(--jt-font-body); font-size: 14px; color: rgba(255,255,255,0.7); } .jt-art-hero__meta-item strong { color: #fff; font-weight: 600; } .jt-art-hero__ctas { display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; animation: jt-fadein-up 0.55s 0.55s ease both; } /* ── BLOCK 2: TWO-COLUMN LAYOUT (article + sidebar) ── */ .jt-art-layout { padding: var(--jt-section-pad-y) 0; background: #fff; } .jt-art-layout__grid { max-width: var(--jt-container-max); margin: 0 auto; padding: 0 40px; width: 100%; display: grid; grid-template-columns: minmax(0, 1fr) var(--jt-sidebar-w); gap: var(--jt-gutter); align-items: start; } .jt-art-main { min-width: 0; } .jt-art-side { min-width: 0; align-self: stretch; display: flex; flex-direction: column; gap: 1.5rem; } .jt-side-card--sticky { position: -webkit-sticky; position: sticky; top: var(--jt-sticky-top); } /* ── Video (top of main column) ── */ .jt-art-video__aspect { position: relative; width: 100% !important; height: 0 !important; padding-top: 56.25% !important; overflow: hidden; border-radius: var(--jt-radius-lg); background: #000; box-shadow: 0 18px 50px rgba(0,0,0,0.18); } .jt-art-video__aspect iframe { position: absolute !important; inset: 0 !important; width: 100% !important; height: 100% !important; border: 0 !important; border-radius: var(--jt-radius-lg); } .jt-art-video__caption { font-family: var(--jt-font-body); font-size: 14px; color: var(--jt-text-light); margin: 14px 0 2.5rem; } /* ── Article prose (typography scope) ── */ .jt-prose { max-width: 100%; } .jt-prose h2 { font-family: var(--jt-font-heading); font-size: 28px; font-weight: 700; color: var(--jt-black); line-height: 1.3; margin: 3rem 0 1.25rem; } .jt-prose h2:first-child { margin-top: 0; } .jt-prose h3 { font-family: var(--jt-font-heading); font-size: 21px; font-weight: 700; color: var(--jt-black); line-height: 1.35; margin: 2.25rem 0 1rem; } .jt-prose p { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.85; color: var(--jt-dark-gray); margin-bottom: 1.4rem; max-width: 68ch; } .jt-prose p.jt-prose__lede { font-size: 20px; color: var(--jt-black); font-weight: 500; } .jt-prose ul, .jt-prose ol { margin: 0 0 1.6rem 0; padding-left: 1.3rem; } .jt-prose li { font-family: var(--jt-font-body); font-size: 18px; line-height: 1.8; color: var(--jt-dark-gray); margin-bottom: 0.6rem; max-width: 66ch; } .jt-prose a:not(.jt-btn) { color: var(--jt-red); font-weight: 600; border-bottom: 1px solid rgba(229,74,78,0.35); } .jt-prose a:not(.jt-btn):hover { border-bottom-color: var(--jt-red); } .jt-prose strong { color: var(--jt-black); font-weight: 600; } /* ── Pull Quote ── */ .jt-pullquote { margin: 2.5rem 0; padding: 2rem 2.25rem; background: var(--jt-teal); border-radius: var(--jt-radius-lg); color: #fff; } .jt-pullquote p { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 600; line-height: 1.5; color: #fff; margin: 0 0 0.9rem; max-width: none; } .jt-pullquote cite { font-family: var(--jt-font-body); font-size: 15px; font-style: normal; color: rgba(255,255,255,0.75); } /* ── Inline CTA strip inside the article body ── */ .jt-inline-cta { margin: 2.75rem 0; padding: 28px 32px; border: 1px solid var(--jt-border); border-left: 4px solid var(--jt-red); border-radius: var(--jt-radius-lg); background: var(--jt-bg-alt); display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1.25rem; } .jt-inline-cta__text { font-family: var(--jt-font-heading); font-size: 18px; font-weight: 700; color: var(--jt-black); max-width: 380px; line-height: 1.45; } /* ── Author card (end of main column) ── */ .jt-author__card { margin-top: 3.5rem; display: grid; grid-template-columns: 160px 1fr; gap: 2rem; align-items: start; border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); padding: 32px; } .jt-author__photo { border-radius: var(--jt-radius); overflow: hidden; } .jt-author__photo img { width: 100%; aspect-ratio: 3/4; object-fit: cover; } .jt-author__body h2 { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 700; color: var(--jt-black); margin: 0 0 0.35rem; } .jt-author__creds { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--jt-red); margin-bottom: 1rem; } .jt-author__body p { font-family: var(--jt-font-body); font-size: 16px; line-height: 1.75; color: var(--jt-dark-gray); margin-bottom: 1rem; max-width: none; } .jt-author__links { display: flex; flex-wrap: wrap; gap: 0.6rem 1.25rem; margin-top: 1rem; } .jt-author__links a { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 600; color: var(--jt-red); } .jt-author__links a:hover { color: var(--jt-red-hover); } /* ── SIDEBAR CARDS ── */ .jt-side-card { border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); padding: 24px 22px; background: #fff; } .jt-side-card__title { font-family: var(--jt-font-heading); font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.12em; color: var(--jt-red); margin-bottom: 1rem; } /* Takeaways card */ .jt-side-takeaways { background: var(--jt-bg-alt); border-left: 4px solid var(--jt-red); } .jt-side-takeaways ul { list-style: none; padding: 0; margin: 0; } .jt-side-takeaways li { position: relative; padding: 0.45rem 0 0.45rem 1.35rem; font-family: var(--jt-font-body); font-size: 14px; line-height: 1.6; color: var(--jt-dark-gray); border-bottom: 1px solid rgba(0,0,0,0.06); } .jt-side-takeaways li:last-child { border-bottom: none; } .jt-side-takeaways li::before { content: '→'; position: absolute; left: 0; top: 0.45rem; color: var(--jt-red); font-weight: 700; } /* Booking card (dark, sticky) */ .jt-side-book { background: var(--jt-black); border-color: var(--jt-black); color: var(--jt-white); } .jt-side-book .jt-side-card__title { color: rgba(255,255,255,0.55); } .jt-side-book h3 { font-family: var(--jt-font-heading); font-size: 19px; font-weight: 700; color: #fff; line-height: 1.35; margin-bottom: 0.65rem; } .jt-side-book p { font-family: var(--jt-font-body); font-size: 14.5px; line-height: 1.65; color: rgba(255,255,255,0.78); margin-bottom: 1.25rem; } .jt-side-book__contacts { display: flex; flex-direction: column; gap: 0.6rem; margin-top: 1.1rem; padding-top: 1.1rem; border-top: 1px solid rgba(255,255,255,0.18); } .jt-side-book__contacts a { font-family: var(--jt-font-body); font-size: 14px; color: rgba(255,255,255,0.85); display: flex; align-items: center; gap: 0.6rem; } .jt-side-book__contacts a:hover { color: var(--jt-red); } /* Timestamps card */ .jt-side-times__note { font-family: var(--jt-font-body); font-size: 12.5px; color: var(--jt-text-light); margin-bottom: 0.9rem; line-height: 1.55; } .jt-side-times ul { list-style: none; padding: 0; margin: 0; } .jt-side-times li { display: flex; gap: 0.85rem; align-items: baseline; padding: 0.55rem 0; border-bottom: 1px solid var(--jt-light-grey); font-family: var(--jt-font-body); font-size: 14.5px; line-height: 1.5; color: var(--jt-dark-gray); } .jt-side-times li:last-child { border-bottom: none; } .jt-side-times__time { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 700; color: var(--jt-red); min-width: 40px; flex-shrink: 0; } /* Timestamps card when placed inline in the main column */ .jt-times--inline { margin: 0 0 2.5rem; background: var(--jt-bg-alt); border-color: var(--jt-border); } .jt-times--inline ul { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.15rem 2rem; } .jt-times--inline li { border-bottom: none; padding: 0.4rem 0; } /* ── BLOCK 3: RELATED PROGRAMMES (full width) ── */ .jt-programmes { padding: var(--jt-section-pad-y) 0; background: var(--jt-bg-alt); } .jt-programmes__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.75rem; margin-top: 2rem; } .jt-prog-card { background: #fff; border: 1px solid var(--jt-border); border-radius: var(--jt-radius-lg); overflow: hidden; display: flex; flex-direction: column; transition: transform 0.2s ease, box-shadow 0.2s ease; } .jt-prog-card:hover { transform: translateY(-4px); box-shadow: 0 14px 34px rgba(0,0,0,0.10); } .jt-prog-card img { width: 100%; aspect-ratio: 16/9; object-fit: cover; } .jt-prog-card__body { padding: 24px; display: flex; flex-direction: column; flex: 1; } .jt-prog-card__body h3 { font-family: var(--jt-font-heading); font-size: 18px; font-weight: 700; color: var(--jt-black); margin-bottom: 0.6rem; } .jt-prog-card__body p { font-family: var(--jt-font-body); font-size: 15px; line-height: 1.65; color: var(--jt-dark-gray); margin-bottom: 1.2rem; flex: 1; } .jt-prog-card__link { font-family: var(--jt-font-heading); font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--jt-red); } /* ── BLOCK 4: FAQ (two columns) ── */ .jt-faq { padding: var(--jt-section-pad-y) 0; background: #fff; } .jt-faq__list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 3rem; margin-top: 1.5rem; } .jt-faq__item { border-bottom: 1px solid var(--jt-light-grey); padding: 1.25rem 0; } .jt-faq__question { font-family: var(--jt-font-heading); font-size: 17px; font-weight: 700; cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 1rem; color: var(--jt-black); line-height: 1.4; } .jt-faq__question::-webkit-details-marker { display: none; } .jt-faq__question::after { content: '+'; font-size: 1.5rem; color: var(--jt-red); flex-shrink: 0; } .jt-faq__item[open] .jt-faq__question::after { content: '−'; } .jt-faq__answer { padding-top: 1rem; color: var(--jt-dark-gray); line-height: 1.7; font-family: var(--jt-font-body); } .jt-faq__answer p { font-size: 15px; color: var(--jt-dark-gray); margin: 0; } /* ── BLOCK 5: CTA BANNER (full width) ── */ .jt-cta-banner { background: var(--jt-black); color: var(--jt-white); text-align: center; padding: var(--jt-section-pad-y) 0; position: relative; } .jt-cta-banner::before { content: ''; position: absolute; inset: 0; background: radial-gradient(circle at 10% 80%, rgba(229,74,78,0.06) 0%, transparent 60%); pointer-events: none; } .jt-cta-banner__inner { max-width: 680px; margin: 0 auto; position: relative; z-index: 1; padding: 0 20px; } .jt-cta-banner h2 { font-family: var(--jt-font-heading); font-size: 34px; font-weight: 800; color: var(--jt-white); margin-bottom: 16px; line-height: 1.2; } .jt-cta-banner p { font-family: var(--jt-font-body); font-size: 18px; max-width: 640px; margin: 0 auto 2rem; opacity: 0.9; } /* ── BLOCK 6: CONTACT (two columns) ── */ .jt-contact { padding: var(--jt-section-pad-y) 0; background: #FFFFFF; scroll-margin-top: 110px; } .jt-contact__card { scroll-margin-top: 110px; } .jt-contact--flash { animation: jt-flash 1.4s ease; } @keyframes jt-flash { 0% { box-shadow: 0 0 0 0 rgba(229,74,78,0.45); } 100% { box-shadow: 0 0 0 18px rgba(229,74,78,0); } } .jt-contact__grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 4rem; align-items: start; } .jt-contact__benefits h2 { font-family: var(--jt-font-heading); font-size: 30px; font-weight: 700; color: var(--jt-black); margin-bottom: 1rem; line-height: 1.25; } .jt-contact__benefits ul { list-style: none; padding: 0; margin: 1.5rem 0 0; } .jt-contact__benefits li { padding: 0.5rem 0 0.5rem 1.6rem; position: relative; line-height: 1.6; font-size: 16px; color: var(--jt-dark-gray); font-family: var(--jt-font-body); } .jt-contact__benefits li::before { content: '✓'; position: absolute; left: 0; color: var(--jt-red); font-weight: 700; } .jt-contact__card { background: var(--jt-white); border: 1px solid var(--jt-light-grey); border-radius: var(--jt-radius-lg); padding: 40px; box-shadow: 0 4px 20px rgba(0,0,0,0.05); } .jt-contact__card h3 { font-family: var(--jt-font-heading); font-size: 22px; font-weight: 700; color: var(--jt-black); margin-bottom: 1rem; } .jt-contact__card p { font-family: var(--jt-font-body); font-size: 16px; color: var(--jt-dark-gray); margin-bottom: 1.5rem; } .jt-contact__details { display: flex; flex-direction: column; gap: 0.875rem; margin-top: 1.5rem; border-top: 1px solid var(--jt-light-grey); padding-top: 1.5rem; } .jt-contact__detail { display: flex; align-items: center; gap: 0.75rem; font-family: var(--jt-font-body); font-size: 0.9375rem; color: var(--jt-dark-gray); } .jt-contact__detail a { color: var(--jt-red); font-weight: 600; } /* ── Form embed wrappers (hooks for the external form script) ── */ .jt-form-wrap { width: 100%; } .jt-form-container { width: 100%; min-height: 60px; } /* ── BLOCK 7: GEO INTERLINK FOOTER ── */ .jt-geo { padding: 40px 0; background: var(--jt-bg-alt); border-top: 1px solid var(--jt-light-grey); font-family: var(--jt-font-body); font-size: 15px; color: var(--jt-text-light); text-align: center; line-height: 1.8; } .jt-geo a { color: var(--jt-red); font-weight: 600; } /* ── Responsive: tablet ── */ @media (max-width: 1099px) { :root { --jt-sidebar-w: 290px; --jt-gutter: 2.5rem; } .jt-programmes__grid { grid-template-columns: repeat(2, 1fr); } .jt-contact__grid { grid-template-columns: 1fr; gap: 2.5rem; } } /* ── Responsive: collapse to one column ── */ @media (max-width: 899px) { .jt-art-layout__grid { grid-template-columns: 1fr; gap: 2.5rem; } .jt-side-card--sticky { position: static; } .jt-faq__list { grid-template-columns: 1fr; gap: 0; } } /* ── Responsive: mobile ── */ @media (max-width: 767px) { :root { --jt-section-pad-y: 56px; } .jt-container, .jt-art-layout__grid { padding: 0 20px; } .jt-art-hero { padding: 90px 20px 56px; background-position: center center; } .jt-art-hero::before { background: linear-gradient(to bottom, rgba(0,0,0,0.86) 0%, rgba(0,0,0,0.90) 100%); } .jt-art-hero__meta { gap: 0.5rem 1rem; } .jt-art-hero__ctas .jt-btn { width: 100%; } .jt-prose h2 { font-size: 24px; } .jt-prose p, .jt-prose li { font-size: 17px; } .jt-pullquote { padding: 1.5rem 1.35rem; } .jt-pullquote p { font-size: 19px; } .jt-inline-cta { flex-direction: column; align-items: flex-start; padding: 22px; } .jt-inline-cta .jt-btn { width: 100%; } .jt-author__card { grid-template-columns: 1fr; gap: 1.5rem; padding: 26px; } .jt-author__photo { max-width: 180px; } .jt-programmes__grid { grid-template-columns: 1fr; } .jt-times--inline ul { grid-template-columns: 1fr; gap: 0; } .jt-cta-banner h2 { font-size: 26px; } .jt-contact__card { padding: 26px; } } SuperCollaboration·Kartal, Istanbul·2:14 Istanbul Keynote Speaker: James Taylor on Super Collaboration and Avoiding Cognitive Atrophy Filmed a few hours before stepping on stage for IPPAG in Istanbul, James Taylor walks through the thinking behind his keynote and workshop on SuperCollaboration — how humans and AI can work together at a deeper level than most organisations currently attempt, and why the goal of AI adoption should be wisdom rather than cleverness. James Taylor MBA · FRSA Series: SuperCollaboration 4 min read · 2:14 watch Check Availability Speaking Programmes Recorded in Kartal, on Istanbul's Asian side, a few hours before the IPPAG keynote and workshop. Runtime 2:14. In This Episode Approximate — single continuous take, no chapter markers in the source recording. 0:00Greeting from Kartal, on Istanbul's Asian side, a few hours before the keynote 0:20What today's session is about: SuperCollaboration between humans and AI 0:40Opening the keynote with Rumi: from clever to wise 1:05Reframing the brief: AI for better decisions, not just productivity 1:25Cognitive atrophy: what MIT and clinical research are finding 1:50Why it's a workshop, not just a talk: practical activities for the audience 2:05Booking James as a speaker, in Istanbul or anywhere else A Few Hours Before the Stage, from Kartal This one was filmed in Kartal, on Istanbul's Asian side, a few hours before James Taylor stepped on stage for IPPAG. It runs two minutes and fourteen seconds, and in that time it sets out the argument behind the whole session: a keynote and workshop on SuperCollaboration, and why the way most organisations are adopting AI right now is quietly working against them. If you are planning an event in Istanbul — or anywhere else — on AI, collaboration, creativity or innovation, this is also James putting himself forward for the job. SuperCollaboration Is About Depth, Not Speed Most conversations about AI inside organisations are conversations about speed. Faster drafts, faster decks, faster answers. SuperCollaboration starts somewhere else. It is about depth: getting humans and AI to combine in ways that produce genuinely better outcomes, not just faster ones. That distinction matters because it changes what "good" looks like. If the measure is speed, any tool that shortens the task counts as a win. If the measure is the quality of the outcome, you have to look at what the human brought to it — and whether the collaboration made that contribution sharper or thinner. The Brief: Not Cleverer, Wiser The Istanbul client asked for something more specific than a productivity talk, and James takes that brief head-on in the video. "The client has asked me to talk about AI not just as a way to be more productive... but how we can use it to become wiser, to make better decisions." — James Taylor, Istanbul He opens the keynote itself with Rumi, which reframes the entire goal of AI adoption before a single tool gets mentioned. "Yesterday I was clever, and I wanted to change the world. Today I am wise, and I want to change myself." — Rumi, quoted by James to open the keynote Cleverness is what most AI deployments optimise for. Wisdom — better judgement, better decisions — is a different target, and it is not one you hit by accident. Cognitive Atrophy Is a Documented Risk The hinge of the session is a risk that rarely makes it into the AI strategy deck. Certain patterns of AI use quietly erode the thinking they were supposed to support. "Certain uses of AI... can actually dull our critical thinking skills." — James Taylor, Istanbul This is not a hunch. MIT research and observations from medicine and surgery point the same way: cognitive atrophy is a real, documented risk, and it shows up over time rather than all at once. The skill does not disappear on the day you start using the tool. It fades while everything still looks fine. The conclusion James draws is not the cautious one people expect. The fix isn't avoiding AI. It's using it deliberately — in ways that augment judgement instead of replacing it. Which is a design problem, and design problems get solved in workshops, not in lectures. Planning a session on AI, collaboration or innovation? Check James's availability for your date. Check Availability Why Istanbul Is a Workshop, Not Just a Talk The Istanbul session was built as a workshop, not a one-way keynote. That structure follows directly from the argument: if the risk is that people outsource their thinking to AI, an hour of being told about it is exactly the wrong intervention. The audience has to do the work in the room. So the session is built around activities — practical work that gets people using AI in a way that sharpens judgement rather than quietly handing it over. The point is that they leave with a way of working, not a set of notes about a way of working. It is the same logic behind the SuperCollaboration programme more broadly, and behind the corporate workshop formats: depth is something an audience has to practise, not something a speaker can deliver at them. Looking for a Keynote Speaker in Istanbul? James Taylor is an AI keynote speaker working with organisations globally, and a keynote speaker on creativity and innovation — with 3,000+ events delivered across 50+ countries. Istanbul sessions can be delivered as a keynote, as a workshop like the IPPAG session, or as a keynote-plus-workshop combination for teams who want to leave having actually practised the thinking. If you are planning an event in Istanbul, elsewhere in Türkiye, or anywhere else, and the theme touches AI, collaboration, creativity or innovation — send the date and the audience and you will get a straight answer on availability. James Taylor MBA · FRSA James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with organisations globally. He has delivered 3,000+ events across 50+ countries, and is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. His SuperCollaboration keynote and workshop explore how humans and AI can work together at a deeper level — using AI to sharpen judgement rather than quietly replace it. Speaking The Book Check Availability Key Takeaways SuperCollaboration is about depth, not speed: getting humans and AI to combine in ways that produce genuinely better outcomes, not just faster ones. The goal of using AI shouldn't be to become cleverer. It should be to become wiser and make better decisions. Cognitive atrophy is a real, documented risk. MIT research and observations from medicine and surgery show that certain styles of AI use can dull critical thinking over time. The fix isn't avoiding AI. It's using it deliberately, in ways that augment judgement instead of replacing it. The Istanbul session is a workshop, not just a keynote: built around activities, not one-way delivery. Book James Keynote speaker for your event in Istanbul — or anywhere AI, collaboration, creativity and innovation. 3,000+ events delivered across 50+ countries. Keynotes, workshops, or both. Check Availability ✉ [email protected] ✆ +971 50 474 1875 Speaking Programmes Related Keynotes & Workshops SuperCollaboration™ The programme behind the Istanbul session: getting humans and AI to combine at depth, so the outcome is better, not just faster. Explore the programme → SuperCreativity™ Augmenting human creativity in the age of artificial intelligence — the keynote built on James's book of the same name. Explore the programme → Taylor-Made Keynotes™ A session shaped around your brief — as the Istanbul client did, asking for AI framed around wiser decisions rather than productivity. Explore the programme → FAQ Questions About This Session & Booking James What is SuperCollaboration? SuperCollaboration is about depth, not speed: getting humans and AI to combine in ways that produce genuinely better outcomes, not just faster ones. It looks at how humans and AI can work together at a deeper level than most organisations currently attempt. What is cognitive atrophy, and is it a real risk? Cognitive atrophy is a real, documented risk. MIT research and observations from medicine and surgery show that certain styles of AI use can dull critical thinking over time. As James puts it in the video, certain uses of AI can actually dull our critical thinking skills. Does James Taylor recommend avoiding AI to protect critical thinking? No. The fix isn't avoiding AI. It's using it deliberately, in ways that augment judgement instead of replacing it — so that AI becomes a way of sharpening thinking rather than outsourcing it. Was the Istanbul session a keynote or a workshop? The Istanbul session was a workshop, not just a keynote. It was built around practical activities for the audience rather than one-way delivery, because the subject is something people have to practise rather than simply hear about. Can James Taylor speak at an event in Istanbul? Yes. James is available as an Istanbul keynote speaker and works with organisations globally, having delivered 3,000+ events across 50+ countries. Sessions can be delivered as a keynote, a workshop, or both. Send your date and audience to [email protected] to check availability. What topics does James Taylor speak on? James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with organisations globally. Core programmes include SuperCollaboration, SuperCreativity, SuperCommunication and bespoke Taylor-Made Keynotes. Book James Taylor Bring SuperCollaboration to Your Event A keynote, a workshop, or both — in Istanbul or anywhere else. Tell James the date and the audience, and you'll get a straight answer on availability. Check Availability Enquiries Planning an Event on AI, Collaboration or Innovation? Send the date, the audience and the outcome you're after. You'll hear back from James's team with availability and options. 3,000+ events delivered 50+ countries Keynote, workshop, or keynote-plus-workshop Sessions shaped around your brief Check Availability Complete the form and James's team will come back to you with availability for your date. ✉ [email protected] ✆ +971 50 474 1875 (WhatsApp) Explore more: Keynote Speaking · AI Keynote Speaker · SuperCreativity™ · SuperCollaboration™ · SuperCommunication · Corporate Workshops · The Book (function () { var page = document.querySelector('.jt-article-page'); if (!page) return; /* ── Scroll reveal ── */ var revealEls = page.querySelectorAll('.jt-reveal'); if ('IntersectionObserver' in window) { var io = new IntersectionObserver(function (entries) { entries.forEach(function (entry) { if (entry.isIntersecting) { entry.target.classList.add('jt-revealed'); io.unobserve(entry.target); } }); }, { threshold: 0.12, rootMargin: '0px 0px -40px 0px' }); Array.prototype.forEach.call(revealEls, function (el) { io.observe(el); }); } else { Array.prototype.forEach.call(revealEls, function (el) { el.classList.add('jt-revealed'); }); } /* ── Check Availability → smooth-scroll to the contact form ── Plain in-page anchors to #jt-contact. 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  • Why Good Companies Go Bad — Eric Ries #375 26.05.2026 44min
    Why Good Companies Go Bad — Eric Ries #375 This episode explores why mission-driven organizations lose their way as they scale. Ries argues this decay isn’t a moral failure, but a structural one. Pulled by “financial gravity,” unprotected companies naturally default to maximizing short-term shareholder returns unless founders encode their core values into the organization’s legal DNA.To combat corporate corruption, Ries introduces frameworks from his new book, Incorruptible. He explains that organizations act as “emergent intelligences” requiring two critical defenses: internal coherence and external integrity. By treating governance as a profound creative act rather than compliance, founders can engineer superorganisms designed to survive and stay true.The conversation issues a bold challenge to leaders and employees alike: question your organization’s default legal structure before it is too late to change it. It is never too early to legally protect a company’s mission, such as converting to a Public Benefit Corporation. Order your copy of Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great today at incorruptible.co.Notable Quotes“The coordination of humans is where the power is, and so management is the most powerful force in the universe.”“No matter how good a management system you build, it can still be unwound so easily. One board meeting and poof, everything you built is gone.”“Every biological being on this planet is shaped by the gravitational pull of the Earth. I started to think about organizations in those same terms.”“Governance is one of the most powerful and exciting things in the world. I’ve taken the most boring topics imaginable and tried to make them interesting because that’s where the power is.”“The hardest question with mission protection is not what protections to enact, but when they should be enacted. It’s always too early until it’s too late.”“Don’t work at someplace that’s mission-hopeful. Go find someplace that’s actually mission-driven. You’ll be a lot happier.”Resources and LinksOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu Apple Podcast Spotify Podcast Takeaways Management is the Ultimate Power: While technology is transformative, the ability to coordinate human effort and structure organizations remains the most powerful force in the world. Organizations are Superorganisms: Companies operate as "emergent intelligences" with their own character, moral compass, and self-preservation instincts, distinct from the individuals within them. Corruption is Structural, Not Inevitable: The decay of mission-driven companies isn't just about bad actors; it happens automatically when organizations lack the structural design to resist outside pressures. Beware of Financial Gravity: The modern financialization of business exerts a massive gravitational pull, forcing unprotected companies to default to maximizing shareholder value above all else. The Dual Shield of Survival: Long-lasting companies require internal coherence (alignment between daily operations and legal purpose) and external integrity (the structural ability to fend off extractive outside forces). Governance is a Creative Act: Designing a board and corporate structure isn't a compliance checklist; it is the act of encoding a political philosophy and a set of values into an organization's DNA. Act Before It's Too Late: Founders often delay mission-protection mechanisms (like Public Benefit Corporation status) until they lose the power to enact them; mission protection must be established early. In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.  James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team. Enquire Now The Creativity Blueprint Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative GeniusFREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.   The 7-Figure Speaker Blueprint FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker. CHAPTERS Timestamps00:08 – James Taylor introduces Eric Ries and his new book, Incorruptible.01:47 – Eric shares his journey from basement programmer to realizing management is the ultimate force.04:00 – The realization that good management systems can be instantly destroyed by poor governance.07:17 – How society has lost the language to accurately evaluate an organization’s character and trustworthiness.10:33 – The psychological toll on founders who inextricably link their ego and identity to their companies.13:16 – Debunking the modern myth that “maximizing shareholder return” is a historical law of capitalism.16:47 – Understanding organizations as “emergent intelligences” akin to ant colonies or superorganisms.20:00 – The two essential structural defenses against corporate decay: internal coherence and structural integrity.28:46 – Redefining governance as a dynamic, creative, and strategic act rather than a boring compliance exercise.32:00 – The story of a startup that fatally hid its true, heart-driven mission to appease traditional investors.35:58 – Why founders must establish mission protection mechanisms early before they lose structural control.38:00 – A practical framework employees can use to uncover their organization’s true legal purpose.Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu TRANSCRIPT James Taylor (00:08) When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves. And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity, and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization? because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time. These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity. And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources, to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand? our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book. If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.  The post Why Good Companies Go Bad — Eric Ries #375 appeared first on James Taylor.
  • Curiosity: The Ultimate Competitive Advantage in the Age of AI #374 18.03.2026 5min
    Curiosity: The Ultimate Competitive Advantage in the Age of AI #374 If there is one trait that will define who thrives in the age of artificial intelligence, it is not intelligence or technical skill.It is curiosity.In this solo episode, James Taylor explores why curiosity is becoming the most important human advantage in a world where machines can generate answers instantly. Drawing from research behind his book SuperCreativity, as well as insights from global leaders and AI pioneers, James explains why the future belongs to those who ask better questions, not those who simply produce better answers.He examines the widening “creativity confidence gap,” challenges leaders to rethink how they run meetings, and shares practical ways to develop disciplined, persistent curiosity inside teams and organisations.In the SuperCreative age, curiosity is not a personality trait. It is a strategic capability.Notable Quotes“If creativity is the engine of innovation, then curiosity is the fuel.”“Your advantage is no longer what you know. It’s the questions you choose to ask.”“Machines don’t wake up wondering.”“In three years’ time, when everyone has the same AI tools, what will be your advantage?”“That gap isn’t a capability problem. It’s a curiosity problem.”“It’s not about being the smartest person in the room. It’s about building a more curious room.”Resources and LinksOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu Apple Podcast Spotify Podcast Takeaways In the age of AI, questions matter more than answers Curiosity is the fuel that drives creativity and innovation Machines generate solutions, but humans choose which problems are worth solving The real creativity crisis is often a curiosity crisis Competitive advantage comes from asking what will not change, not just what will Most professionals have stopped asking bold questions Leaders should reward question-asking, not just answer-giving A more curious room is a smarter room In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.  James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team. Enquire Now The Creativity Blueprint Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative GeniusFREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.   The 7-Figure Speaker Blueprint FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker. CHAPTERS 00:08 – The one trait that defines success in the AI age01:15 – Why curiosity separates super creatives02:30 – “Curiosity is the fuel of creativity”03:30 – Asking what won’t change in a changing world04:40 – Why questions beat answers in the age of AI05:40 – Insights from global leaders on hiring for curiosity06:50 – The creativity confidence gap explained08:10 – Why most people stop asking bold questions09:10 – A simple challenge to transform your next meeting10:20 – Turning curiosity into competitive advantage11:30 – Building a smarter, more curious room12:20 – Invitation to explore SuperCreativityOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu TRANSCRIPT James Taylor (00:08) When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves. And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity, and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization? because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time. These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity. And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources, to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand? our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book. If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.  The post Curiosity: The Ultimate Competitive Advantage in the Age of AI #374 appeared first on James Taylor.
  • The Eight P’s of SuperCreativity: A Practical Architecture for Innovation #373 11.03.2026 5min
    The Eight P’s of SuperCreativity: A Practical Architecture for Innovation #373 Creativity is often misunderstood as inspiration. A flash of insight. A moment of brilliance.But if creativity were just inspiration, it couldn’t be taught. It couldn’t be scaled. It couldn’t be embedded into organisations.In this solo episode, James Taylor introduces the structured framework behind his book SuperCreativity: the Eight P’s. This model provides a practical architecture for developing creativity at three levels: individual, team, and human–AI collaboration.James walks through:The foundational P’s: Purpose, Personality, PracticeThe collaborative P’s: People, Process, PlaceThe future-facing P’s: Product, PersuasionTogether, these eight principles transform creativity from something vague into something strategic and actionable. This episode is a blueprint for leaders and professionals who want to move beyond sporadic inspiration and build a system that consistently drives innovation in the age of artificial intelligence.Notable Quotes“If creativity was just inspiration, you couldn’t build it.”“Creativity isn’t magic. It’s a skill.”“The Eight P’s are the architecture of modern creative work.”“Great ideas fail because the process around them is weak.”“In the age of AI, the edge is not just generating ideas, it’s aligning people around them.”“Structure beats sporadic brilliance.”Resources and LinksOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu  Apple Podcast Spotify Podcast Takeaways Creativity is not magic. It has structure and can be taught. The Eight P’s provide an actionable framework for modern innovation. Creativity operates across three dimensions: human, human + human, and human + machine. Purpose strengthens creativity by anchoring it to meaning. Personality helps teams understand complementary creative styles. Practice turns creativity into a daily habit rather than a rare event. People, Process, and Place determine whether ideas survive and scale. Product and Persuasion are critical in the age of AI where ideas must be explored and aligned. Structure beats sporadic brilliance. Collaboration beats the lone genius. In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.  James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team. Enquire Now The Creativity Blueprint Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative GeniusFREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.   The 7-Figure Speaker Blueprint FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker. CHAPTERS 00:08 – Why creativity is more than inspiration01:15 – Introducing the Eight P’s framework02:10 – The three dimensions of modern creativity03:00 – Purpose: anchoring creativity to meaning04:10 – Personality: understanding your creative style05:15 – Practice: building creative habits06:20 – People: who you create with matters07:20 – Process: turning ideas into execution08:30 – Place: designing environments for innovation09:45 – Product: exploring possibilities with AI10:45 – Persuasion: getting buy-in for your ideas12:00 – Turning creativity into strategy13:10 – Why systems outperform sporadic inspiration14:00 – Invitation to explore SuperCreativityOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu TRANSCRIPT James Taylor (00:08) When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves. And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity, and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization? because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time. These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity. And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources, to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand? our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book. If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.  The post The Eight P’s of SuperCreativity: A Practical Architecture for Innovation #373 appeared first on James Taylor.
  • Announcing SuperCreativity – The New Book on Human+AI Creative Collaboration #372 04.03.2026 5min
    Announcing SuperCreativity - The New Book on Human+AI Creative Collaboration #372 Sixteen years ago, standing backstage at London’s Royal Albert Hall, James Taylor witnessed something that changed the course of his life.From the audience, it looked like magic. A rock star under the spotlight. Five thousand people on their feet. Effortless brilliance.But backstage told a different story.In this deeply personal solo episode, James shares the moment he realised that creativity is not a solo act. It is collaborative. It is orchestrated. It is a team sport. That insight led him to step away from managing high-profile musicians and dedicate his work to helping leaders and organisations unlock their creative potential.Today, as artificial intelligence and exponential technologies reshape every industry, creativity is more valuable than ever. Yet fewer people believe they possess it. James explores what he calls the “creativity crisis,” explains the origins of his SuperCreativity framework, and outlines the three dimensions of thriving in the age of AI:Human CreativityHuman + Human CreativityHuman + Machine CreativityThis episode is both a declaration and an invitation. The future, James argues, will not be written for us. It will be designed by those who learn how to collaborate, imagine, and build what comes next.Notable Quotes“Creativity is not a solo act. It’s collaborative. It’s a team sport.”“From the audience it looked like magic. Backstage, it looked like coordination.”“Just as creativity becomes more valuable than ever, fewer people believe they possess it.”“SuperCreativity is human plus human plus machine.”“The future doesn’t belong to the lone genius.”“The future is not written. It’s designed.” Resources and LinksOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu Apple Podcast Spotify Podcast Takeaways Creativity is not a solo act, it is a collaborative process The illusion of “effortless brilliance” hides coordinated teamwork We are living through a creativity crisis where demand is rising but confidence is falling The most successful professionals today are not necessarily the smartest, but the most collaborative SuperCreativity is the augmentation of human creativity through collaboration with people and machines Creativity is not about being artistic, it is about being capable and relevant The future belongs to those who combine imagination with collaboration Creativity is no longer optional, it is the engine of innovation In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.  James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team. Enquire Now The Creativity Blueprint Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative GeniusFREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.   The 7-Figure Speaker Blueprint FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker. CHAPTERS 00:08 – Backstage at the Royal Albert Hall01:10 – The illusion of effortless brilliance02:15 – The insight that changed everything03:20 – Stepping away from managing rock stars04:30 – The age of AI and exponential technologies05:40 – The creativity crisis explained07:10 – The pattern behind those thriving today08:15 – The birth of the SuperCreativity idea09:20 – Human Creativity: developing yourself10:05 – Human + Human Creativity: building creative teams10:50 – Human + Machine Creativity: collaborating with AI12:00 – Who this book is for13:15 – Why creativity is now the engine of innovation14:20 – “The future is not written, it’s designed”15:00 – Invitation to explore SuperCreativityOrder your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu TRANSCRIPT James Taylor (00:08) 16 years ago, I was standing backstage at London's historic music venue, the Royal Albert Hall. The lights went up, 5,000 people were on their feet, the crowd was roaring. By this point, I'd actually spent more than decade managing high-profile rock stars, and from the outside, it kind of looked like magic what was happening on the stage. But what changed my life that night wasn't what was happening on the stage. It was what I saw backstage. When you stand in the wings, you see something that the audience doesn't usually see. You kind of look and you can see the lighting crew, the musicians, the technicians, the advisors, the managers. Sometimes this is over hundred people working in perfect coordination to create what kind of looks like effortless brilliance. That night, I realized something really fundamental that would shape the next chapter of my life. I realized that creativity is not a solo act. It's collaborative. Creativity is a team sport. And that insight set me on a completely different path. I actually stepped away from managing rock stars and music artists to dedicate my work to helping leaders and teams unlock their creative potential. Now fast forward to today, I deliver between 50 to 100 keynotes around the world every single year to some of the Fortune 500 companies. And we are living through an extraordinary age. Artificial intelligence, robotics, exponential technologies are reshaping entire industries. And here's the paradox. Just as creativity becomes more valuable than ever, fewer people believe they possess it. Global studies show that creativity is one of the most in-demand skills in the world today. It's actually going to increase. Yet when I ask audiences how many of them consider themselves to be creative or good creative thinkers, about a third of the room will raise their hands. That gap is what I call the creativity crisis. And it's why I actually wrote this new book. Over the past eight years, speaking on conference stages around the world, I kind of noticed a pattern. The people thriving in this new age weren't necessarily the smartest. They weren't always the most technical, but they were the most collaborative. They knew how to amplify their creativity by working with others and increasingly though, by working with machines. And that's where the idea of this book of super creativity was born. So super creativity is the augmentation of your human creative abilities through collaboration with other humans and with machines. So it's not humans versus machines, it's human plus machine. This book is not really about becoming more artistic, it's actually about becoming more capable in whatever work that you do today. It's about becoming more relevant, more imaginative in how you solve problems. And inside the book, I lay out this framework that's built around these three dimensions. Human creativity, which is about how we develop the creativity in ourselves. Human plus human creativity, or building highly creative teams ⁓ in organizations. And then finally, human plus machine creativity. Because the future doesn't belong to the lone genius. It belongs to those who collaborate deeply with other people, with our teams, but also with intelligent systems like AI. And I wrote this book for leaders that are having to navigate uncertainty just now. for professionals who sense the world is shifting beneath their feet. For anyone who's ever thought, I'm not that creative, but knows that they wanted to contribute more. See, you don't need to be a musician or an artist to be creative. If you solve problems, if you lead teams, if you build products, if you design systems, if you shape ideas, then this book is for you. Because we're entering this entirely new era. Creativity is no longer optional. It is the engine of innovation. And in this super creative age, your advantage won't be just how much you know. It will be how well you collaborate, imagine and design what comes next. You see, the future is not written, it's designed. And this book is my field gap to help you design it. Now you can pick up your copy of my new book, Super Creativity. accelerating innovation in the age of artificial intelligence by going to jamestaylor.me forward slash super creativity or by ordering it from your favorite bookstore. My name is James Taylor. Thanks for watching.  The post Announcing SuperCreativity – The New Book on Human+AI Creative Collaboration #372 appeared first on James Taylor.
  • Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis #371 19.02.2026 42min
    Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis #371 What happens when scientific innovation moves faster than our moral imagination?In this episode of the SuperCreativity Podcast, James Taylor speaks with world-leading bioethicist Françoise Baylis about CRISPR, gene editing, embryo research, relational autonomy, and the future of human identity.From the controversial 14-day embryo rule to the difference between needs and wants in reproductive technologies, Baylis challenges techno-solutionism and genetic determinism. Together, they explore how ethical collaboration can shape better science, why consensus building still matters, and why the most important question in innovation is not “Can we?” but “What kind of world are we building?”This is a wide-ranging, deeply human conversation about creativity, power, responsibility, and moral courage in the age of AI and biotechnology.Notable Quotes“We all have ethics. We learned them sitting on our parents’ knee.”“Biology will never give you the answer. You’re just looking for something to hang your hat on.”“Being really cool science isn’t good enough.”“We have a moral obligation to respond to needs. We do not have a moral obligation to respond to wants.”“We are not just rational atoms bouncing around in the world.”“In ethics, there’s only one question worth answering: What kind of world do you want to live in?”“Are we witnessing the end of an era, or the birth pangs of a new world?”Resources and LinksFrançoise Baylis’ book: Altered InheritanceHer public-facing website: francoisebaylis.caBuy your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ at https://www.jamestaylor.me/supercreativity/ Apple Podcast Spotify Podcast Takeaways What bioethics actually is and why it matters now more than ever The real meaning behind CRISPR and gene editing Why the 14-day embryo rule exists and why it’s under pressure The ethical difference between human needs and human wants Why genetic enhancement raises profound social justice questions Why consensus building is not naïve but necessary The one question Baylis believes every innovator must answer In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.  James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team. Enquire Now The Creativity Blueprint Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative GeniusFREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.   The 7-Figure Speaker Blueprint FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker. CHAPTERS 00:08 – Introduction to Françoise Baylis and her work at the intersection of science, ethics, and public policysupercreativity-podcast-with-ja…01:32 – Her origin story: an unexpected philosophy class that changed everything03:48 – Why ethics must move from the ivory tower into hospitals, labs, and boardrooms05:42 – Ethics as collaboration: how research teams can innovate beyond competition09:51 – The 14-day embryo rule explainedWhy 14 days? Neural development, twinning, and value-laden decisionssupercreativity-podcast-with-ja…12:01 – What happens when scientists want to go beyond 14 days?Embryo models, stem cells, and artificial womb research16:54 – Needs vs Wants: should we use gene editing to create genetically related healthy children?22:42 – Editing non-human animals: are we appropriating everything for our own interests?25:28 – Relational autonomy: why we are not isolated individuals but deeply interconnected beings29:40 – Genetic determinism, tech elites, and the future of human enhancement32:41 – Radical hospitality and collaborative ambition in science34:00 – The most important question in ethics:“What kind of world do you want to live in?”36:44 – Dystopian futures vs birth pangs of a better world40:19 – Moral courage and what Baylis is working on nextPre-order your copy of the SuperCreativity book today at https://geni.us/QiDBu  TRANSCRIPT James Taylor (00:08) Today's guest is Dr. Francois Baylis, a Canadian philosopher and world-leading bioethicist whose work sits squarely at the intersection of science, ethics, and public policy. For decades, Baylis has challenged conventional bioethics, insisting it must be practical, accountable, and focused on impact, especially when science moves faster than our moral language. She has helped shape global debate on CRISPR and gene editing, reproductive technologies, research involving women and pregnant people and how we understand autonomy and identity in the age of innovation. Her work, Altered Inheritance, pushed the world to grapple with what it means to edit human DNA responsibly. She's been awarded Canada's Top Humanities Prizes, is a Fellow of the Royal Society of Canada and serves on the Governing Board of the International Science Council. Dr. Bayliss brings philosophy into the public square, not as an abstract thought, but as a force that guides policy and the future of science itself. Dr. Beyes, welcome to the Super Creativity Podcast. Francoise Baylis (01:08) Thank you for having me on the show. James Taylor (01:11) Now Francois, we met for the very first time, but quite recently in Auckland, in beautiful Auckland, and I was learning a little bit about the work you've been doing. You've spent your career really at this intersection of philosophy, science, and public policy. But where did it all begin for you? What sparked your curiosity to explore how ethics can shape scientific innovation? Francoise Baylis (01:32) I I was one of those people who was very fortunate to have gone to university without a plan. And so I think in a certain sense, you're open-minded as to where you're going to go, what you're going to learn. And at least when I went to school, at grade school, there was nothing similar to philosophy. And so this was a new topic. And I'm not sure I even knew what it meant. It could have been psychology for anything I thought at the time. But I think what happened for me there was I happened to take a course with a professor who was very engaging and actually provided an opportunity for people to think for themselves. So you may not be able to tell from my accent, but I actually started my university career in French. So I was born in Montreal, the French part of Canada. And having done all of my education in French, I wasn't at all confident that I would succeed at university if I had to work in English. So I went off to a bilingual university. And so my course was in French. And the professor, the very first day, asks us what we thought about masturbation. and I'm in shock. I'm a little kid, I'm 18. It's not 2025 where we talk about sexuality at the dinner table. And I think the thing to appreciate at the moment is that this was very shortly after the birth of the world's first test tube baby. And so the question was actually quite pointed and about ethics because that was the only way to get access to sperm. And at the time, the Catholic Church's position was that this was morally wrong and therefore the activity of creating in vitro fertilization babies was also wrong. But for me the important thing was this was an invitation to think for myself. I was brought up a Catholic and here I am in a classroom, first year university and somebody's basically saying you don't have to just defer to some external authority. And for me that was just wonderful, wonderful. James Taylor (03:28) Now, your work, you help people navigate really complex, often painful decisions, often when we're talking about children here as well. What shaped your belief that ethics had to move from the ivory tower really into the real world, in hospitals, labs, courtrooms, and also boardrooms? Francoise Baylis (03:48) Well, I think what's really important to appreciate is that we all have ethics. At the very least, we learn that sitting on our parents' knee. But we also learn that when we go out to schools and we're exposed to teachers, for example, who may have different ethical views, different values, we may find ourselves in religious communities. We may find ourselves in a book club. ⁓ When we move through these various circles, we get exposed to different ideas. And sometimes those ideas entrench our intuitions, and sometimes those ideas challenge our intuitions. And so I think of my work as trying to help people understand a contemporary problem. then help them to understand how the views and values they have align with certain options or certain resolutions or certain ways of going forward. And then asking them to see if they can understand somebody else's perspective in terms of responding to that very same challenge. And then opening up the possibility that we need to challenge our intuitions, our gut beliefs, that we don't have to have that as anything more than a starting point. Now it may mean that we return to those beliefs and we re-entrench them, but we might also call them into question. And I think that's where I see my work is actually opening up a space for people to think about what they currently believe and whether they might believe something else. So I guess in a way it kind of mirrors my own life experience of being invited to think for myself, understanding I'm doing that against a backdrop of beliefs. It isn't tabula rasa. I'm not starting with no beliefs. I have some, I bring them into the public square, but I should be open to being challenged there. And I think that's what it means to be human, to actually use our imagination, our creativity, to think about who we are, how we've come to believe what we believe, and maybe. Just maybe we're wrong. James Taylor (05:42) One thing I really like about your work is you also position ethics as a collaborative endeavor, as a way of together imagining a better future. What does this kind of ethical ⁓ way of collaborating look like in practice? So for example, you've written a lot in terms of the number of days that research can happen on embryos. So give us an example from instead of just the theory side, actually. with a research lab, they're thinking about doing research on embryos, there's different rules, I know in different places, and they're talking about extending some of these days as well. What does that collaborative way of innovating look like? And how do you ensure that there is enough challenge and grit in the system to push back as well? Francoise Baylis (06:27) I think that's a really important question because I think that really underlies a lot of my current work where I'm actually trying to get research teams to think about ways that they could contribute to knowledge production based on this idea of collaborative ambition rather than competition. And we live at a time where most people think that the only way we can make progress is if we've set up something that's competitive and we're both looking to get there first. And I think that's a sad way of thinking about how we would move society forward. So let's take that concrete example about research involving human embryos. There was a time when I started working in the area of bioethics that this was absolutely forbidden. The human embryo was perceived by many as the most vulnerable member of our community and therefore deserving of respect. And so the claim was made that the human embryo has moral status. It has a right to life and we ought not to destroy the human embryo. People then start weighing in in the 60s, 70s, 80s. But really it comes to the fore in the context of making the world's first test tube baby. This science of in vitro fertilization because for the first time we actually have the embryo outside of the human body. Now that research is aimed very narrowly at the time in trying to address the wishes of persons, couples who are infertile and want to have a children and who can't because of blocked fallopian tubes. So the science there is really, let's get the sperm and the egg outside of the body, put them together in a lab and put them back into a uterus so that we can have a pregnancy. But now we have the human embryo outside of the body and we continue to learn about how we can keep that embryo alive outside of the human body in order to learn more about human development. The hope and the idea there is we will learn technologies not only to help with reproduction, but perhaps to help with basic things like cancer science. can understand how these cells proliferate, maybe we can better understand what happens with cancer and its development. Maybe we can develop therapies. So all of a sudden you have a new research subject. Some people argue these are just cells in a dish. In fact, famously, one philosopher said they're no different than lettuce. That caused quite an uproar amongst those who really believe genuinely that this is developing human life. What happens, and this is in the late 70s, early 80s, a decision is made which some describe as a compromise. And the compromise, and I'm saying that in quotation marks because really you can't compromise when somebody believes this is killing and somebody believes it's not. But in any case, the literature describes this as a compromise and the compromise is 14 days. I could go into the science of why 14 days but suffice it to say that different jurisdictions agree on 14 days and in a couple of places it gets entrenched in legislation. the United Kingdom, for example, but in many countries it just becomes practice and the professional organizations also adopt this as practice. And so most people today, 2026 would say we have an international consensus that you can do research up until 14 days and then you must stop. That's the point at which you have protectable human life. Now, and for the past. James Taylor (09:51) But that number of days, though, why was it 14? Is it some type of central nervous system or does this embryo start to look, you know, obviously pictures and things that, know, it starts to look something that is kind of, well, this could be something. Why 14 days? Francoise Baylis (10:12) Right, so it's actually not based on morphology because you're still basically looking at a ball of cells. But the reason 14 days is deemed important is in one space. It is actually what you said. What you have is the precursor to the brain appears on day 15. And so in order to be cautious, right, the claim is we will stop on day 14. Because what we think is really critical about the human is our brain, our capacity to think. And so if we have evidence that we're going to get that of that neural tube development on day 15 will be cautious and stop on day 14. That's kind of the perspective that's taken out of the UK. But if you actually look in the United States, it's a different idea. The idea is that's when twinning and recombination is no longer possible. So recombination means two embryos join and we have what's called a phetus in phetu. And the idea there is, well, humans can't do that. I can't just saddle up to some human and join them. So then this maybe isn't a protectable human life. And then the other part, the twinning, that's the last point at which an embryo could divide in two and you could get identical twins. And the idea there is, well, humans can't do that. So if this thing can do that, then it's not human. Because again, I just can't divide myself into two. So you have these biological phenomena that people point to. Now, let me say really clearly, those of us who work in ethics will say, that's still a value laden decision. And you're just trying to hang it on something that looks objective, but you're really trying to pursue something that has to do with different goals and objectives. And my view is biology will never give you the answer. You're just looking for something to hang your hat on. Two different approaches, two different ways of getting to 14 days, and then that's how we find ourselves there today. James Taylor (12:01) So let's imagine I'm a research scientist, my team and I, believe that there is something that we can really find out, something that's gonna push science, gonna help perhaps people, future people as well, but I need 21 days in order to figure that out. At the moment, the laws in these countries say, no, that's not gonna be possible, but you're suggesting something, kind of, talking about collaborative approach, something slightly different in terms of how that... discussion progresses. Francoise Baylis (12:34) Right, so currently when people agreed to 14 days, they did not have the scientific capacity to take the embryo to 14 days. So what I think is really important to appreciate is that when the scientific community agrees to this limit, it would be the equivalent of saying to me today, Francoise Bailesh, you cannot go to Mars. sure, yeah, where's the paper? I can sign that. I'm not going to Mars. There's nothing for me to lose in signing on to that and now I can do whatever I want. So maybe this agreement was can I go to the moon? Yes, you can go to the moon, but you can't go to Mars. Yep, sure, I'm good with that because that's all I know how to do. So when the scientific community embraced 14 days, it didn't have the capacity to even take the embryo up until 14 days. It can do that now. And so now it's saying exactly what you've said, which is you're stopping us from contributing to that overall project of knowledge production. You are stopping us from finding the cure to cancer. We need to go beyond that. And lots of things are happening. So one thing that's happening is we have now what are called embryo models. These are human embryos which are not created through fertilization. So it's not egg and sperm coming together. But it's actually working with stem cells and creating these entities that we believe function just like embryos. And so now the claim is we can use those. We can use embryo models. They would come from our skin for cells for example and so people are saying well James Taylor (14:01) Yeah, I remember last year there was something with Oregon, they kind of figured out a way of doing this with the skin cells and so it kind of got over that thing, that ick factor of like, you there's this really human children potentially, but it's not, it's our skin cells. Francoise Baylis (14:16) Exactly, that's what happens when we take somatic cells and we have the ability to basically push them back to become what we call pluripotent cells, meaning cells that could become anything. And then in the simplest terms, then we push them forward to become what we want them to be. So we take a skin cell, we push it backwards to become a pluripotent cell, and then we push it forward to become a gamete or to become an embryo. And so one of the things that becomes important in that space is scientists are now saying, I have a different subject, you might think it's an embryo but it's really not an embryo and I want to do the research with that. And I think the thing to appreciate here is some people are buying into that language, some people are saying we don't even have to go down that path, we think even with a fertilized embryo we should be able to go beyond 14 days and then the argument becomes how long? 21 days, 28 days? And just before I answer that, you have to remember other scientists are working on how can we push our ability to save early newborns in the opposite direction. And so there we're looking to build an artificial uterus. And some people think if you're working from both ends of that spectrum, eventually you'll have human development completely outside of the body. So if we think about what's happening now, my contribution to the debate is to say, look, Maybe what we ought to do is instead of thinking of some new arbitrary number, which is going to come under pressure again once the scientific community is able to reach that number, why don't we actually think about goals and objectives of the research? And why don't we actually map the time limit? to the individual research project. And what that means is sometimes, depending on what your goals or objectives are, you might only be allowed to work with the human embryo until day two. Maybe, depending on your goals and objectives, you can work with the human embryo until day 14. Maybe, depending on your goals and objectives, you can work until day 21. But basically, saying let's look at the intent, let's look at the anticipated benefits, then let's look at the real harms and look at the ways in which we're going to understand how those harms will or won't be worth embracing relative to the anticipated gains. Now I want to be really clear I'm not trying to collapse this into a really simple harm-benefit ratio but I am saying we need to move away from something that's completely arbitrary to something that we can actually ground in a value-based discussion. James Taylor (16:54) I heard some in previous interviews, I've heard you also talk and kind of push back on needs and wants and the difference between those two things. ⁓ So two parents who want to have a biological child, perhaps one of them, they can't have that for whatever reason. They want to use these technologies to be able to have that child that has some of the one, some of the other. And you talk about, is at this point, it's quite useful to just take a step back and differentiate between needs and wants. Can you explain what you mean by that? Because I actually think this is actually an interesting one if you pull this back just from talking about embryos to actually innovation more generally as it relates to kind of working on the edges of something. Francoise Baylis (17:36) Yes, so I think one of the things that I think happens to all of us is it's so easy to get excited about frontier science. and to think, wow, that's really cool. And I guess what I'm trying to say is, yes, it might be really cool, but maybe it's not worth doing. And it may not be worth doing partly because of opportunity costs, partly because it doesn't fit in some kind of priority setting. All I'm saying is being really cool science isn't good enough. And I think that one of the ways in which I try to do that is to say, what are the justifications offered for expending time, talent, and treasure to pursue a particular science? scientific goal or objective. Because that's what you're investing, right? There's only so much money, there's only so much time, there's only so many humans with the capacity to do some of this truly novel frontier work. And so in that space I'm asking us to pull back and say, okay, what are we going to invest in? And I use this language of needs and wants because too often I think we just keep articulating all these wants as if that's sufficient justification. And I am asking people to step back and think about needs. So if we go back to some of this conversation around the human embryo, reproduction, etc. What we've had recently is the development of CRISPR technology which allows the scientists to modify the DNA of humans. That can happen in a somatic context, meaning taking people's somatic cells, any of their body cells, trying to manipulate them to offer therapeutic intervention. We've been successful with that recently with cell disease for example. But we also have the capacity to modify our reproductive cells and those are different from our somatic cells, our body cells. And if we look at our reproductive cells, our gametes, so the egg, the sperm, or the very early human embryo, what we're looking to do there is to create a new human without traits that we don't like or with traits that we do like. Now that's the space in which I've started this conversation about the difference between needs and wants because we have prospective parents coming forward saying I want to use that kind of technology in order to have a child with these traits. Right now because the science is new we're looking at eliminating traits that are thought to be associated with disease or disability. In that context what happens is People come forward, an example would be cystic fibrosis, and they say, my partner and I would like to have a child. If we use our own gametes, our own sperm and egg, this child will have cystic fibrosis. We don't want a child with cystic fibrosis, so we'll give you our embryos. You'll genetically modify them so they won't have cystic fibrosis. That's a space in which I start saying, ⁓ why do we need the technology for this? And that's a space in which I then take up the argument and try to suggest you actually don't need this technology for this. Now the response is going to be, but of course we need this. That's the only way we can have healthy, genetically related children. And I come back and I say, well, you can actually have healthy children using all kinds of other technologies that we already have and that aren't costly and that aren't risky. They involve other things like social responses in terms of adoption or they may involve using donor gametes and the person says that no no no no that's not what I want I want a genetically related healthy child and so then what you realize is what they really want is this genetic link that that's what's most important to them and that's when I say well now we're in the realm of what you want versus what you need if what you really want is to be a parent there are many ways that we can respond to that want. When you articulate it as a need, it's actually something different. And the reason society needs to pay attention to that distinction is I'm going to argue we have a moral obligation to respond to needs. we do not have a moral obligation to respond to wants. And the simplest example I give of that is that if I see a human who's hungry, starving, in need of food, I should respond. I have a moral obligation to respond. If I respond and I provide that person with bread and they say back to me, well, actually I'd like a croissant. I'm sorry, I don't have a moral obligation to find you a croissant. I do have a moral obligation to respond to your need for food. And so I'm trying to get people to understand what is the claim that you're making on humanity, and it is a claim on humanity because it's time, talent, and treasure which are limited resources. James Taylor (22:42) And you're already seeing, I guess, an early version of this in non-human animals, let's say animals that use pigs, cows, sheep. I know there's a lot of discussion here in the UK, just in Scotland just now around gene editing of getting rid of certain traits within farm animals in order that they can be used better. They're going to get less diseases, other things as well. So you're kind of seeing a little bit of a... We've seen like the old version of this, which was all the dogs with the noses where they can't breathe because they've been bred multiple times, have very short snouts and everything, and it causes them lots and lots of problems. But as humans, we like the look of that particular type of dog with that particular face. does your work ever kind of link into the, we've been talking about humans, but what about non-human animals? Does your work ever kind of link into that and what our responsibility is to them? Francoise Baylis (23:35) So in this space, I have said quite forcefully, why is it that we humans think we can take everything? and just appropriate it for our own needs, our own use, our own interests. And this is the space in which I have made that claim. you you gave an example of the ways in which we modify non-human animals, and in part, that's all motivated by ourselves. It's not motivated by doing something that's good for that non-human animal. So, for example, you know, we want to modify cats so that we don't have an allergic reaction to them. We want to modify cows and bulls so they don't have horns that hurt. us. We want to modify mosquitoes so that they don't give us some kind of disease that we don't want. And the list goes on and on and on. And in that space I keep thinking why is it that we don't think that this is about finding ways for us to live together as opposed to us thinking that it's up to us to manage everything in our interest. I think that's a fundamental mistake and I think that we will bear the consequences of that kind of thinking, especially as we are now starting to explore ideas about not only appropriating and exploiting everything on this planet but perhaps going to other planets where we don't know what kind of life there might be on those planets and if we think it's okay to just go and you know appropriate everything when we visit these other places might we be on the receiving end of that kind of thinking and so I really do think it's really important for us to think about where we should be appropriating resources and where we should be thinking of other things on this planet not as resources for us. And I think that's a classic example where we do think it's for us as opposed to finding ways of living together. James Taylor (25:28) The final thing I wanted to touch on was I always love having guests like yourself who come on introducing me to new ideas, new concepts. And one of the ones which I hadn't really heard before and I kind of trying to get my head around a little bit is you've done work on relational autonomy. So this idea of relational, so in a world where AI can help us make decisions about traits, it can help us think about embryos and we're seeing a lot of fantastic stuff around protein folding, for example, using AI to think about that, neurotech and or that side, how do we need to rethink the idea of a free will, of a selfhood? Because I know if I guess on here before, I've talked a lot about this link between identity and our creativity. So how do you challenge this assumption of us being completely self-sufficient? And can you explain to me as a lay person, this idea of relational autonomy, what it is, and how does it kind of link into the work that you do? around bioethics. Francoise Baylis (26:30) So I think one of the things that's core to this idea of relational autonomy is challenging mainstream views about autonomy. So especially in high income countries and what we would describe as the global north, in recent years, and it is relatively recent, we've kind of embraced this idea that when we think about what it means to engage respectfully with others, that we should respect their autonomy. This grounds, for example, a lot of our thinking around informed consent, whether that's in the context of therapeutic interventions, research interventions, even just in the context of democracy, right? We should consent to be governed. ⁓ is to recognize that in this space we've kind of been bought into this assumption that we're all individual atoms just bouncing around in the world doing whatever it is we want to do and I'm saying well if you actually stop and think that's not really how we work we are not just these rational beings doing whatever we think is rational in the abstract in fact when we do our decision-making we very often stop and think how will this affect my children how will this affect my partner how will this affect my parents, my community, my workplace, my space in the world. And so I'm saying rational beings actually really do understand they're relational and they actually don't make these decisions as if they're just these autonomous self-interested individuals. And so we really need to question all the philosophies around the world that are grounded in that belief and we need to reimagine the human not as this independent rational autonomous being but as this being that embodied, this being that is relational and understand better the ways in which we engage with others, whether it's respectful or not, remains to be seen. But it is to say that's the quality of engagement. And so in this space I've tried to embrace a lot of things. That's why I constantly talk about consensus building and I have all kinds of people saying, how Pollyanna should view, isn't that lovely that there are people who still think we can build consensus. ⁓ I do think that. I have to think that in a hopeful world because otherwise we are just embracing conflict. And so if we're committed to consensus building, I believe even if we never reach consensus on a particular challenge, we'll all be better off for having tried. So I believe in that kind of consensus building. I believe in collaborative ambition. I believe in respectful engagement where we can disagree, but we can actually understand why we hold different views and values and still be committed to finding a space where we can interact respectfully. So I think the important James Taylor (29:12) So it sounds like it kind of pushes against almost a little bit the kind of Richard Dawkins say position, that kind of selfish gene, that we are purely expressions of our genes and our genetics and whether we don't know unless we're doing these things, but it's because our gene wants to procreate and continue. You're kind of basically pushing against that side. You're saying, no, no, I think it's a little bit more complicated than that. Francoise Baylis (29:40) I do think we're more complicated than that, but I do need to acknowledge that many people do in fact embrace that kind of thinking from Richard Dawkins, and I think that's why we're seeing, and I'll use the term tech bros, ⁓ invest heavily in this technology. And some of it's in the context of, you know, longevity and themselves wanting to live forever. But another set of research that they're funding quite heavily is the genetic modification of humans with the idea that somehow they're going to take this technology and be able to entrench their privilege in their DNA. So they will not only be the rich people, the powerful people, ultimately they'll be the only people because their genes are thought from their perspective to be the best ones and they're going to ensure that they improve them so they'll commit themselves to enhancement but they're going to be the clay that needs to be you know molded and shaped. So I think there is absolutely a lot of people who buy into this genetic determinism in effect and who really do see that happening and they're now trying to just, if you will, contest Darwin as well and layer on top of that technology that will allow them to survive. So they're thinking that there's still the capacity to kind of control the gene. I think they're mistaken, but I do think we also need to push back against that kind of genetic determinism. James Taylor (31:03) Fascinating. So as we start to finish up here, some final questions for you. In your own work, often when we have people on the show, one of the questions I'll often ask is, we were talking about collaboration earlier, who is that creative pair that you have? Who is that person you go to maybe with the kernel of an idea who pushes back, maybe thinks slightly differently to you? I think about like Marion Pierre Curie or the husband and wife couple that gave us the Pfizer-BioNTech vaccine. Who is that Yin-Tio Yang? Who is that other person that you often go to? Francoise Baylis (31:35) I guess I would almost want to say it's the collectivity of those who work in the science space who I think are still blinkered. And so for me the challenge is to engage them in conversation and to get them to see that there might be reasons to sort of open up their field of vision and to basically see things from a perspective other than their sort of enthusiastic pursuit of their science. Now I give all scientists the benefit of the doubt in so far as I truly believe they're kind of one or two ends of the spectrum. So in one sense I just love science, I just love knowledge and I'm just doing my thing. in my little corner. ⁓ And at the other end, I'm really deeply committed to using my science to achieve this goal, which I think is good for humanity. So do I know there are bad actors in the world? Yes, I do. But I really want to focus on the people who might find themselves at either of those extremes. And I believe in what others would recognize as radical hospitality. I want to invite you in. Let's have a conversation. James Taylor (32:41) That's a very ⁓ Canadian tone. ⁓ Francoise Baylis (32:47) Well, you know, we're kind of open-minded and we like to have conversations, or at least I do. But I think, you know, think about all the kinds of words I'm throwing out there. Those are actually hooks. They're handles for people to hold onto. What does it mean to think about collaborative ambition? What does it mean to think about relational autonomy? What does it mean to think about radical hospitality? What does it mean to commit to consensus building? All of this... at end of the day is my life's work. And why do I say that? Because in my book and most recently just constantly repeating in ethics, there's only one question worth answering and all other questions come off of that. And we have lost sight of that first and most fundamental question. And that question is, what kind of world do you want to live in? And it's only when you've answered that question that you can then turn to the second question, which is, and how will this text Technology helped me build that world and I worry that we've lost sight of the first question and we're just thinking about how will this technology help me and we forget what kind of a world did you think you were building and this is so critically important even if you're just thinking about it from a science techno point of view. And the easiest way for me to underline that is if we're talking about genome editing technology, which is the space I'm working in now, and we're talking about it in the context of reproduction, so we're looking to modify the next generation of humans, you have to know. What kind of world are you building? Because at the very basic level you need to know, are you making modifications for that new human to live on this planet? Are you making modifications of that new human to live in outer space, a spaceship, Mars? What are you doing? You have to understand the world you want to build. And I'm taking it beyond the sort of biological environment to the social environment. What kind of relationships do you want to foster? What kinds of things do you need? Will you have, again, bad actors? People that ultimately are just interested in power? Yes. And part of my job is to find those individuals and to try to encourage them to reflect on some of their core values and commitments. And that's a huge project and I will fail. I will fail in my lifetime. But my work is about leaving breadcrumbs for others. And so it's seeding these ideas that I have and hoping that the next generation, someone will pick them up and continue this project. James Taylor (35:19) think on that first question you asked us to reflect on about what you want that future to look like, what that future will look like, it's one the things I feel saddest about just now in terms of fiction, where so much of the things that are on films, TV are dystopian visions of the future. ⁓ It's very rare that you get a film that there was a film a few years ago, Contact, which is beautiful film about space and... And was a more optimistic view and some of the things you kind of spoke about, about that radical hospitality kind of linked to that as well. But my worry is that ⁓ a lot of the fiction we're seeing today and lot of the creativity is going into creating great films and movies and books are painting a picture towards a future that is slightly on that dystopian side, that darker side as well. And I kind of worry about that. Is there a book, I was always told that you should always go through a year, the end of the year and change something that you fundamentally believed in at the start of the year. So your view is completely changed on an idea. Is there a book, maybe not your own, that really changed the way you thought about something, completely changed your view, your perspective on something that could be related to ethics or the future, really kind of, really under, change your assumptions about how you think about the world. Francoise Baylis (36:44) of books that I could put in that space, but I think one of the ones that I found quite interesting is called Shantamaran. And it actually tells the story of a young man who's in prison and who escapes. I don't even know if that could happen in this day and age, but anyhow, he manages to escape from the prison, makes his way to India. And the book is basically autobiographical. ⁓ And it talks about his sense of self and the shifting and I think part of the reason that particular book struck me is because I don't intersect very much with people who find themselves in prison. I certainly don't intersect in my life with people who are escapees from prison. I don't intersect with people who are in circles of violence, ⁓ which is what he finds himself in, ⁓ in the drug trade, et cetera. And so for me, it was an interesting window into a world that I am not familiar with. But I also see a moral trajectory in there. ⁓ Eventually, after years, he actually turns himself in, goes back to Australia, finishes his time, ⁓ becomes a public speaker and has a new life. And so I think for me, it's just fascinating, just the narrative of that kind of a life, which I'm not exposed to, but the capacity for lived experience to shift the way you see and understand yourself in the world. ⁓ hand it just to offer a comment about you know your other remark around dystopias. I think it's much easier and this is not my work this is other people who have said very loudly and clearly it's much easier to imagine the end of the world partly because we have all these representations than it is to imagine something else ⁓ that's positive and utopian and I guess One thing I would offer up almost, I guess, as a closing remark for me is maybe we need to think about where we find ourselves right now. There's a way in which we can think about the current time we're living with all of its chaos and disruption ⁓ as the end of an era, the end of an empire, whatever you want to describe. But there's a sense in which I think many people are feeling vulnerable and anxious. We're seeing an increase of all the things I don't believe in, in terms of posturing and and violence, etc. ⁓ There's another way that we could be thinking about this as birth pangs for a new world, a better world, and that maybe we need to go through this. I don't know, ⁓ but that says something if you choose an orientation and there is a choice to be made there. If you think we are going through birthing pangs, then maybe you respond differently to the world in this moment, this very difficult moment. So there's a way in which you can be a realist. You can say, yeah, this is not a great place right now and these are all the reasons. But is it because we're witnessing the demise or is it because we're witnessing a rebirth? And we may not know in our lifetime, right? Because these kinds of things take, history tells us, hundreds of years. But for every new civilization to appear, an old one has to disappear. And they are times of turbulence. So I think we're living through one of those times. I think history will tell us we're living through one of those times. James Taylor (39:57) birth I like that. I like that. Birth pangs, I like that idea. If people want to go deeper into your work to learn more about your writing, your research that you're doing just now as well, I know you travel around the world speaking, you're giving talks and being parts of different conferences, where is the best place for to go and find out about that information? Francoise Baylis (40:19) Well, I try to curate my public facing work on my own website, which is just my name as one word, françoisbales.ca for Canada. But if you put my name into something, you will easily get to my university website, which would be sort of more academic. But I'm actually mostly committed to the work that I'm doing that's public facing, because I think that's the one that that's the community I really want to speak with. ⁓ I really want to share ideas with people who are interested in themselves being brought into a space where they can explore their own ideas. And so I think if I put enough of them out there, people are going to want to engage with at least one little facet ⁓ of my work. What I'm working on right now is courage. What does it mean to be courageous? And so that work's not out yet. I'm going to probably play with that. It takes me a long time to actually solidify certain kinds of ideas, but I'm asking us to think about what's moral courage? What's intellectual courage? What is it that we need at this moment in time? we know it if we saw it? ⁓ We think we know courage when we see it. My thesis is often we don't because what might get perceived as courage actually wasn't courageous from the point of view of the individual. So that will take me into questions around power and position. ⁓ So I'm excited about my new work but I do want to say that If you want a really big picture view about who I am and what I believe in and the kinds of themes we've talked about, they are all in my book, Altered Inheritance, and it's an old book by Today's Standards, 2019, but I think it's... It's the same book I would write today, but with a different technology. So if we wanted to say, we were talking today about AI, which is sort of the frontier science, I'd write the exact same book. I would just have different illustrations because the book is about what kind of world do we want to live in. And that's the invitation for people to think about that. James Taylor (42:14) Well, Francoise Baylis, thank you for sharing your wisdom, your clarity, your courage, and your fierce commitment to a more thoughtful human future. It's been a real pleasure having you on the Super Creativity Podcast. Thank you. Francoise Baylis (42:26) Well, thank you for great questions that allowed me to expand on a lot of ideas. I really appreciate that.  The post Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis #371 appeared first on James Taylor.
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