The Profitable Baker Podcast

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  Episode 38: With special guest Dawn Butler 19.08.2026 38นาที

  Send us Fan Mail Hello, I’m Dawn Butler — the cake artist behind Dinkydoodle. I’ve spent my career helping cake makers of all levels grow their skills and confidence. Over the years, I’ve earned multiple gold medals, won Best in Show at Cake International in 2016, been named International Cake Artist of the Year, and recognised as one of the UK’s Top Ten Cake Artists. In 2024, I was honoured to be inducted into the DMA Hall of Fame for my contributions to the sugar industry. But my proudest a...
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  Episode 37: Stop Guessing What They Want 12.08.2026 10นาที

  Send us Fan Mail Most bakers design products for themselves — not for their customers. Annie breaks down how to close that gap: reading real demand signals, treating declined enquiries as a training curriculum (especially for bespoke-only bakers), planning seasonally instead of reactively, and making simple bakes feel premium through presentation, not complexity. In this episode: Why "I liked the idea" isn't the same as market evidenceSimple, free ways to find out what customers actually want...
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  Episode 36: with special guest Emma Stewart 05.08.2026 50นาที

  Send us Fan Mail Emma Stewart is a wedding cake designer and business coach based in Northern Ireland. She is a judge for Cake International and is called on internationally to judge and give tuition. Listen as we talk about the cake industry, the importance of getting good foundations… and also how Emma delivered a wedding cake to Italy! Connect with Emma here: instagram: www.Instagram.com/emmastewartcakedesign TikTok: www.TikTok.com/emmastewartcakedesign Facebook group: htt...
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  Episode 35: The Sprint, Unpacked — Mindset, Formula, and the Fear of Raising Your Prices 30.07.2026 7นาที

  Send us Fan Mail This week I ran Busy But Broke, a free 4 day pricing sprint inside The Profitable Baker Community. This episode brings together everything we covered… the mindset behind underpricing, the formula to fix it, and how to raise your prices without losing customers. You are very welcome to join my new free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: Join The Profitable Baker Academy Membe...
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  Episode 34: "Busy But Broke?" 22.07.2026 11นาที

  Send us Fan Mail The Profitable Baker Community opens this Friday, 24th July — and its first event is Busy But Broke, a free 4-day live sprint (Mon 27th–Thurs 30th July) on working out your true cost price, building a pricing formula, and raising your prices without losing customers. In this episode, Annie goes deeper than the announcement — sharing why she built the Community, and answering the questions that have landed in her inbox since the launch: What if I can't make the live sessions...
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  Episode 33 With special guest Cristina Arevalo 15.07.2026 43นาที

  Send us Fan Mail Cristina Arévalo is a creative business coach, educator, and founder of The Art Cake Coach. After more than 20 years of having her own cake business and teaching cake decorators from all over the world, she now helps home-based creative entrepreneurs create simple systems, manage their time with intention, and grow successful businesses without burnout. Her philosophy challenges hustle culture and cookie-cutter business advice, encouraging creatives to build businesse...
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  Episode 32: Does Your Brand Look Like Your Business Feels? 08.07.2026 11นาที

  Send us Fan Mail Here's a question worth sitting with: when someone lands on your Instagram for the first time, do they feel what your business actually is, or does it feel like it could be anyone's bakery? In this episode, I'm talking about the gap that quietly exists in most baking businesses: the space between how your business feels and how it actually looks to the outside world. And why closing that gap matters more than any individual design decision you'll ever make. We cover: Why your...
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  Episode 31: With special guest Kate Tynan. 01.07.2026 41นาที

  Send us Fan Mail Kate Tynan is an award winning Cake Business Coach and has worked with over 10,000 cake designers in the last three years. She is the founder of 'The Cake Business Club' - a monthly business membership for cake businesses around the globe. Kate is also a certified positive psychology coach and weaves that into her 1:1 coaching so her guidance builds upon her clients' strengths, values and personality type. She has over a decade of experience running her own...
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  Episode 30: Learning to Look: How to Be Inspired By Brilliance Without Copying Anyone 24.06.2026 15นาที

  Send us Fan Mail Scrolling past a brand or a bake that stops you in your tracks is one thing — knowing what to actually do with that admiration is another. In this episode, Annie unpacks why so many bakers slide from inspiration into imitation, and gives you a simple framework for borrowing the principle behind a brand you love without copying the look. In this episode: Why copying happens (hint: it's fear, not laziness) — and why it backfiresThe one question to ask instead of "how do I make ...
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  Episode 29: With special Guest Jenny Gilson 17.06.2026 35นาที

  Send us Fan Mail Jenny is a multi award winning business woman with over 25 years experience in the cake industry. Originally trained as a pastry chef, Jenny worked in some of the UKs top establishments, honing her skills before establishing her cake business which went from kitchen table to 6 figures within 3 years. Jenny created cakes for Royalty (making HRH Charles and Camilla’s first wedding anniversary cake) appeared on TV (Britain’s Best Bakery, The Alan Titchmarsh show, amo...
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  Episode 28 Knowing Your Worth Isn't Enough. You Have to Be Able to Say It. 10.06.2026 16นาที

  Send us Fan Mail Most home bakers don't have a pricing problem. They have a delivery problem. In this episode, I'm talking about the moment — that specific, uncomfortable moment when someone asks how much your cakes cost and you feel that familiar tightening in your chest. Why it happens, what it's costing you, and what to actually do about it. This episode builds on Episode 27 (if you haven't listened yet, go back — today's episode picks up where that one left off), so if you've been followi...
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  Episode 27: You're Not Bad at Selling. You've Just Never Been Shown How. 03.06.2026 15นาที

  Send us Fan Mail If selling feels uncomfortable, this episode is for you — and the good news is, it's not a personality problem. It's a skills gap. And skills can be learned. Annie breaks down what selling actually looks like in a small, values-led baking business — and it's nothing like the pushy, high-pressure version that's been putting you off. In this episode you'll learn: Why most bakers who struggle with selling aren't bad at it — they just haven't been shown howWhat selling actually i...
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  Episode 26 Why Selling Feels So Hard (And What to Do About It) 27.05.2026 17นาที

  Send us Fan Mail If talking about your work, following up on enquiries, or asking for the sale makes you want to quietly look the other way, this episode is for you. This week I'm getting into something that doesn't get talked about enough in the home baking world: the discomfort around selling. Not pricing, not finding customers… the actual act of putting yourself and your work forward with confidence. I talk about the three beliefs that keep brilliant bakers stuck, why the version of sellin...
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  Episode 25: When They Say 'That's Too Expensive' — What to Do Next 20.05.2026 20นาที

  Send us Fan Mail Those four words. You know the ones. You've done the work, built your pricing properly, sent the quote — and then it comes back: "that's too expensive." And suddenly all the confidence you had disappears. In this episode, I'm talking about what's actually happening in that moment, what it means (and what it doesn't), and what to do next that isn't immediately reaching for a discount. We cover: Why "that's too expensive" is almost always budget information — not a verdict on y...
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  Episode 24: Stop Covering Costs and Start Building a Business 13.05.2026 15นาที

  Send us Fan Mail Most home bakers price to survive. In this episode, Annie makes the case for pricing to build — and explains why that shift changes everything. If you've ever set a price by working out what your ingredients cost and adding "a bit on," this episode is for you. Because covering costs is the floor, not the goal. And if you've been pricing from the floor, it explains why you're busy but not building. In this episode Annie covers: Why "what do I need to cover?" is the wrong start...
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  Episode 23: What Are You Actually Worth? How Home Bakers Get Pricing Wrong From the Start. 06.05.2026 16นาที

  Send us Fan Mail Are you working hard, making beautiful products, and still not earning what you should be? In this episode, Annie gets honest about the very common — and very costly — ways home bakers get their pricing wrong. Not slightly off. Wrong in a way that keeps skilled, dedicated bakers stuck. This isn't just a maths problem, and Annie doesn't treat it like one. Pricing is a mindset problem too, and until you address both, the numbers alone won't fix it. In this episode: Why pricing ...
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  Episode 22: Self Assessment Doesn't Have to Be Scary — Here's Why Bakers Dread It More Than They Should 29.04.2026 16นาที

  Send us Fan Mail We're wrapping up finance month with the topic that sits underneath all of it — the two words that make even the most confident bakers go quiet: Self Assessment. In this episode, Annie unpicks exactly where the fear comes from and, one by one, dismantles it. Because the dread around Self Assessment is real — but it's rarely about the form itself. In this episode: Why "Self Assessment" sounds scarier than it actually isThe real reason so many bakers dread the number at the end...
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  Episode 21: The Tax Bill That's Actually Two Bills — And Why Most Bakers Don't See the Second One Coming 22.04.2026 18นาที

  Send us Fan Mail Ever filed your Self Assessment and found yourself staring at a number that's much higher than you expected? You're not alone — and in this episode, Annie explains exactly why that happens. The short answer: your tax bill isn't one bill. It's two. And if you don't know about the second one, it can feel like a real shock. In this episode, Annie covers: When your first tax bill actually arrives — especially if you're newer to self-employment. The tax year runs April to April, a...
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  Episode 20: Is Your Record-Keeping HMRC-Ready — Or Just a Shoebox of Hope? 15.04.2026 20นาที

  Send us Fan Mail In episode 20, Annie talks about what HMRC actually expects from you as a sole trader when it comes to record-keeping. Because most bakers have a vague sense they should be keeping records without really knowing what that means in practice — or quite how long they need to keep them. The episode covers: What HMRC requires (and what it doesn't)The five-year rule and why it matters more than most people realiseWhat counts as a record for both income and expensesFive questi...
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  Episode 19 The Tax Rules That Are Changing, And What You Need To Do Right Now 08.04.2026 21นาที

  Send us Fan Mail If you've been anywhere near a small business forum or Facebook group recently, you've probably come across a lot of noise about MTD and the trading allowance, and possibly come away feeling like everything is about to change and you're already behind. In this episode, Annie cut’s through that noise to give you a calm, clear picture of what's actually happening, when it's happening, and most importantly, whether any of it changes anything for you right now. Because for most h...