The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results

ตอน

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  #71 Why You're Spinning and How to Get Your Online Course Unstuck 15.09.2026 12นาที

  Reorganized your course outline three times? Keep adding lessons because your students "might need it"? In this episode, Shannon Boyer explains why spinning in circles on your course is not a discipline problem - it's a boundaries problem. Drawing on her 25+ years as a curriculum designer, Shannon shares what professional course designers do before they build anything: set the parameters. You'll learn why expertise itself is what makes an unbounded course impossible to finish, the thre...
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  #70 Using Merch to Strategically Expand Your Brand and Sell More Courses with Barbara Hobart 25.08.2026 40นาที

  What if the thing missing from your course launch isn't another email sequence but something your student can hold in their hands? In this episode, Shannon sits down with merch strategist Barbara Hobart, whose accidental invention of the world's first no-rewire decorative light switch cover (yes, really) launched a career that's since taken her from Hollywood writers' rooms to helping course creators, coaches, and membership owners turn branded products into real business tools. Barbara...
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  #69 It's THIS Fear That Keeps Your Online Course Stuck 11.08.2026 13นาที

  There's a survey sitting in a draft folder right now that could tell someone exactly whether their course idea has legs. It's written. It's ready. And it's been sitting there for weeks because hitting send feels terrifying. If that's ever been you, this episode is for you. In this one, Shannon steps away from strategy and into the thing that actually decides whether your course ever sees the light of day: fear. The judgment, the criticism, the plain vulnerability of putting your work (and you...
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  #68 Should Your Online Course Be Live or Prerecorded? How to Choose the Right Format 28.07.2026 21นาที

  You were told you could just record a live session, chop it into pieces, and sell it as a course. It's faster. It's efficient. You get two things out of one effort. So why does the finished "course" feel flat — and why do your students quietly stop showing up? In this episode, Shannon breaks down one of the most misunderstood decisions in online course creation: live vs. prerecorded. They're not two versions of the same thing. They're two different formats, built for two different purposes — ...
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  #67 How to Get Course Sales From LinkedIn (Even With a Tiny Following) with Sam Rathling 14.07.2026 34นาที

  Think LinkedIn is just for job hunters and corporate types? Think again. In this episode, I sit down with Sam Rathling, the queen of LinkedIn, to break down exactly how course creators can use the platform to build visibility, establish authority, and sell more courses without ever feeling salesy. Sam joined LinkedIn in 2005 and used it to land clients like Amazon before becoming a full-time LinkedIn expert. Today she helps businesses of all sizes turn the platform into a client-generating ma...
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  #66 How Course Creators Can Use Summits to Build an Audience with Katya McEwan 23.06.2026 43นาที

  Online summits can do far more than grow your email list. Done well, they can help you build authority, create meaningful collaborations, and give potential clients a firsthand experience of your expertise. In this episode, Shannon speaks with intuitive business coach and experienced summit host Katya McEwen about what makes a summit valuable for the host, the speakers, and the audience. Katya shares what she has learned from organizing large online events, how speakers can stand out without ...
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  # 65 The Hidden Reason Teachers Join My Course Creation Program 09.06.2026 21นาที

  Why do so many teachers, former teachers, and education specialists still seek support when creating an online course? At first, it might seem surprising. After all, if anyone knows how to teach, it should be a teacher. But in this episode, Shannon explores why people with teaching backgrounds often understand something the online course world tends to overlook: good teaching, strong curriculum, and effective online course design are not the same thing. A course is not just a collection of le...
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  #64 Podcast Guesting to Promote Your Online Course with Alex SanFilippo of PodMatch 26.05.2026 45นาที

  Podcast guesting can be one of the most strategic ways for online course creators to grow their visibility, build authority, and get in front of the right people without relying only on social media or paid ads. In this episode of The ART of Online Course Creation, I’m joined by Alex Sanfilippo, founder of PodMatch and a leading voice in the independent podcasting space, to talk about how course creators can use podcast guesting as a relationship-driven marketing strategy. If you’ve ever thou...
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  #63 Beyond Tutorials: How Strategic Customer Education Builds Brand Loyalty 12.05.2026 33นาที

  Your customers are already learning about your product, service, method, or brand — the question is whether you are intentionally shaping that learning experience or leaving it to chance. In this episode of The ART of Online Course Creation, Shannon Boyer expands on a presentation she recently gave at H&H Americas and explores why customer education is much more than support content, tutorials, or social media marketing. When designed strategically, education can become a powerful part of...
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  #62 Why Your Online Course Feels Confusing, Even When the Content Is Valuable 28.04.2026 18นาที

  What makes an online course feel clear, easy to follow, and worth completing? It is not just the amount of information inside it. In this episode of The ART of Online Course Creation, Shannon explores why many well-intentioned course creators accidentally make their courses harder to learn from by adding too much content, too many options, and too much explanation without enough structure. You will hear why cognitive load matters in online course design, how confusion quietly leads students t...
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  #61 Beyond Badges and Leaderboards: Better Gamification for Online Courses with Mary Nunaley 14.04.2026 35นาที

  What if gamification in online courses is about far more than points, badges, and leaderboards? In this episode, Shannon sits down with learning engineer and Lavender Dragon co-founder Mary Nunley for a thoughtful conversation about what gamification really means in online course creation and community engagement. Together, they unpack why some popular engagement tactics work, why others fall flat, and how course creators can think more strategically about motivating learners in ways that act...
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  #60 Online Course Design: Why a Good Course Feels Different From a Bad One 31.03.2026 23นาที

  A polished course is not always a good course. In this episode, Shannon Boyer explores why some online courses feel clear, supportive, and energizing, while others leave students confused, discouraged, and blaming themselves. This conversation goes beyond content, bonuses, and branding to uncover what really shapes the student experience inside an online course. If you are serious about creating a high-quality online course that actually helps people learn and get results, this episode will g...
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  #59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis 17.03.2026 44นาที

  Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely? In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica Korthuis for a conversation about what it really takes to sell an online course in today’s market. They unpack the pressure many course creators feel to follow big-name launch strategies, the reality of trying to sell without a massive audience, and why more visibilit...
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  #58 Are Online Courses Dead? What’s Actually Dying, and What Still Sells 03.03.2026 18นาที

  Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News. “If online courses are dead… why are people still up at midnight searching for answers, buying solutions, and trying to get better at the things that matter to them?” In this episode, Shannon breaks down why online courses are not dead, but the passive-income, content-dump version of courses is finally losing its grip. With big names like Amy Porterfield and Jenna Kutcher making major changes, it is easy to ...
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  #57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble) 17.02.2026 54นาที

  If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it. In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Business School, who has been podcasting since 2015 and has recorded well over 1,000 episodes across his shows. Adam shares what changed everything for him when his first attempts at podcast monetization did not work, plus the specific shifts that helped him move ...
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  #56 Online Course vs. Membership: How to Choose the Right Model for Your Business 03.02.2026 15นาที

  If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision. In this episode of The ART of Online Course Creation, Shannon Boyer breaks down the real difference between a course and a membership in a way most creators never consider. You’ll learn a practical framework to choose the right model based on three es...
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  #55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam) 20.01.2026 56นาที

  If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you. In this conversation, I’m joined by Tim Adam, founder of Pinterest Skool, who has built a business around helping creators use Pinterest strategically, without treating it like another full-time social channel. Together, we unpack what makes Pinterest different (and why that difference ma...
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  #54 Stop Using Free Facebook Groups: Skool’s Better Lead Magnet for Online Course Creators 06.01.2026 33นาที

  If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative. Shannon Boyer breaks down why the free Facebook group model has lost much of its effectiveness, what’s shifted in the online landscape, and why more course creators are moving toward an ecosystem-based approach that reduces friction for both you and your students. You’ll also hear why Shannon—who resisted Skool for a long time—cha...
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  #53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon) 23.12.2025 29นาที

  You can feel it when someone’s ready for their next chapter. In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic branding and website design. Kathy’s work is rooted in visual storytelling, and after years of delivering high-touch, one-on-one services, she’s ready to explore what it could look like to bring her expertise into the world of online courses. But she’s at a crossroad...
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  #52 Someone Else Has Already Created “Your” Online Course. Now What? 09.12.2025 18นาที

  If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale. In this solo episode of The Art of Online Course Creation, Shannon Boyer breaks down what’s actually happening when you see competitors in your space… and why “it already exists” is often one of the clearest signs your course idea is worth pursuing. You’ll learn how to do market analysis...