D2C Diaries

ตอน

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  What Will It Take To Win Peak 2026 - Soar x Fospha 22.09.2026 45นาที

  🚀 Claim 1 of 5 Spots: 6 Months Fospha + Free Audit: https://eu1.hubs.ly/H0yvPGP0 It's crunch time. With BFCM just weeks out, Olly from Soar joins Fospha to break down what "ready for peak" actually looks like: the creative volume and diversity brands need, why the top 25% of performers run more campaigns in BAU than at peak itself, and how automation like Advantage+ and Smart+ is shifting the game back onto creative and offer quality. They cover forecasting creative output before Q4, scalin...
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  Creative Research 101 | The Hidden System Behind Ads That Scale 14.09.2026 1ชม. 4นาที

  🚨🚀 Get your growth compass score: https://eu1.hubs.ly/H0yhtSG0 Loukas and Olly go back to basics on creative research: the five-factor scoring system that finds your real binding constraint before you open a single tab, and the audience, competitor and social research techniques that get you there. If you run creative strategy for a DTC brand or agency and want a sharper process for finding what to test next, this is your refresher on the fundamentals. AI Prompt: https://soarwithus.notion.s...
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  From Complete Burnout To A £40M Category Leader! Mark Scott | The Leader Mindset 07.09.2026 59นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_88 Mark Scott built Bella & Duke into one of the UK's biggest raw pet food brands - £40M+ revenue, 140+ employees, profitable since early on - then deliberately stepped down as CEO at £30M to get out of his own way. He b...
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  Meta Creative Strategy | Building Banger Yapper Ads That ACTUALLY Convert 01.09.2026 56นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87 Yapper ads have taken over Meta and TikTok this year, and the best ones are almost impossible for AI to write. We break down what actually makes the format work: the "Oracle" who introduces the product, mining Reddit for...
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  Meta AI Creative Strategy | What’s Working Now (Secrets From $100M+ Spend This Quarter) 24.08.2026 52นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87 Olly and Loukas are back with a full round-up of what's working in paid social right now. They cover the AI tools turning any reference static into a new ad in minutes, why whiteboard and Miro style ads keep winning, how to...
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  Understanding Your True LTV and Company Value | Prof. Daniel McCarthy 18.08.2026 1ชม. 4นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_85 Daniel McCarthy is the founder of Theta and an associate professor of marketing at the University of Maryland. Private equity firms bring him in to dig through the transaction data before they buy a DTC brand, and he's done...
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  Carl Weische - CRO Mastermind Behind IM8's $50M/Month, Spills On Funnels, Offers & Post-Click 10.08.2026 51นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_84 Carl Weische, founder of Accelerated Agency, runs CRO for AG1, Huel, Vessi, The Oodie, Bioniq and IM8. He breaks down why postclick and "the fragmentation of the funnel" are becoming the next big lever as media buying get...
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  How Lapland Turned an In-Person Experience Into a Global $20M+ DTC Empire 30.07.2026 1ชม. 6นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_83 Matt, Director of Brand & Product at Lapland UK, took a 20-year live-only Christmas experience business and turned it into a DTC brand that sold 15,000 advent calendars in under 4 hours. He breaks down why Lapland bui...
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  £1B Ecom Operator Shares His Best Advice (What e-com founders get wrong) 10.07.2026 1ชม. 8นาที

  Paul Gedman has been in DTC longer than almost anyone we've had on the podcast - from joining The Hut Group in 2009 with 40 employees, and over nine years scaling it to £1 billion in revenue via ten acquisitions (including Look Fantastic), to now running eComplete, where he's building a model that competes directly with private equity for e-commerce acquisitions. Paul breaks down why every DTC era is defined by a different arbitrage opportunity, what actually happens once a founder takes on ...
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  We Audited 40+ 8-Figure DTC Ad Accounts in 2026. Here's What's Broken and How to Fix It 29.06.2026 1ชม. 5นาที

  This podcast is proudly sponsored by Incard. If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod Meta performance has been rough since March and if you're feeling it, you're not alone. Olly and Loukas are bac...
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  What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats 29.06.2026 1ชม. 10นาที

  This podcast is proudly sponsored by Incard. If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod --- 12 months ago AI animation wasn't really a thing. Now it's a fourth creative format sitting alongsid...
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  The Organic Content Playbook Behind Tonic Health's 1.7M Followers: Sunna on Disrupting Supplements 12.06.2026 57นาที

  D2C Diaries is proudly sponsored by Commercive. If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today. --- Sunna van Kampen built 1.7M followers, generated half a billion views in 2025, and turned Tonic Health into one of the UK's fastest growing supplement brands. Without a single paid ad. What started as a Co...
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  Creative Strategy for Meta Ads | How a Top Creative Strategist Actually Works in 2026 11.06.2026 1ชม. 2นาที

  This podcast is proudly sponsored by SARAL. Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL. If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglove onboarding. ---- Chris joined Hambi Media as a creative strategist with...
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  Creative Forecasting Masterclass: How to Calculate Your Exact Creative Volume for Any Spend Target 08.06.2026 27นาที

  D2C Diaries is proudly sponsored by Commercive. If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today. ---- Most brands have a creative volume problem and don't know it. In this masterclass, Olly breaks down the Creative Forecasting model Soar Group uses across its client base (brands spending anywhere from £10...
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  Claude Mastermind: Building a Creative Strategy System That Powers 6K Ads Per Month 20.05.2026 1ชม. 15นาที

  This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corporate cards with real rewards, and a fully connected banking experience - all in...
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  The AI Stack Behind £100M Annual Ad Spend in 2026 30.04.2026 51นาที

  This podcast is proudly sponsored by SARAL. Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL. If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglove onboarding. --- In this episode, Olly and Loukas go deep on the AI sy...
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  The 4 Growth Levers Every DTC Brand Needs To Audit 24.04.2026 58นาที

  This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corporate cards with real rewards, and a fully connected banking experience - all in...
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  Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing 14.04.2026 1ชม. 3นาที

  We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on. In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution, offer positioning, and the frameworks they've been running across 250+ brands. --- This episode is sponsored by Foreplay. Start your free trial here: https://tinyurl.com/3caahj4w --- 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. ...
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  The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta 16.03.2026 50นาที

  🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a persona-driven strategy that reduces CAC, beats creative fatigue, and scales spend profitably. 4 week sprint. 3 hours of your time. No retainer commitment: https://eu1.hubs.ly/H0sDQ-p0 Most brands respond to reach problems by producing more creative. More hooks, more formats, more volume. But if...
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  M&A Secrets for selling your DTC brand in 2026 05.03.2026 1ชม. 9นาที

  🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0 Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off. What nobody tells you is that the decisions killing that outcome are being made right now, long before you ever sit across from an acquirer. In this episode, Olly and Loukas sit down with Paul Hanley from the Fortia Group, one of the UK's leading e-commerce M&A ad...