Good Enough Counsellors

ตอน

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  How Social Media Works Even When No One's Reading 17.09.2026 26นาที

  It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments.But what if your social media is doing more work than you realise?In this episode of the Good Enough Counsellors podcast, I share how having a presence on social media can help potential clients find you - even if they never actually read your posts.I share my own experience of learning just how much Meta AI knew about me from my online presence: and why this is welcome from a marketing viewpoint. We're no longer only writing for humans because AI is increasingly using information from across the internet to understand who we are, what we do and who we're able to help.You'll learn some simple ways to make it easier for AI to recommend you to clients and as this is my monthly social media episode, I also give you ideas for October.In this episode:Why low engagement doesn't necessarily mean your social media isn't workingHow AI is changing the way people may find and choose therapistsWhy being clear about who you help mattersHow repeating your areas of interest can strengthen your online presenceUsing real questions people ask as inspiration for postsOctober content ideas around lived experience, identity, change and failureWhy lighter engagement posts still have a place on your social mediaLinks & Resources mentioned in this episode:I'm running an Onlinevents workshop, Private Practice: Who Do You Most Want to Help?, on 26 September, exploring niching and becoming clearer about the people you most want to work with. You can book more HEREI'm also working on a new resource about how therapists can improve their digital presence so they're more likely to be found and recommended through AI search. Click HERE if you'd like to hear more when it's ready.Nicola Blunden's episode Trusting What Clients Know appeared in September 2025 and explores epistemic justice.And coming up on the podcast next week, Claire Ratcliffe joins me to talk about couples counselling, followed by a second episode looking at fees and creating a financially sustainable private practice.October Social Media IdeasThis year's World Mental Health Day theme of listening to lived experience gives us a starting point for thinking about what we've learnt from the people we work with and whose voices we might want to amplify. I also look at some of October's awareness dates around neurodivergence, menopause, Black History Month and LGBTQ+ experiences.There are ideas around change and transition as autumn arrives, failure and perfectionism, and some lighter opportunities for posts that simply help people get to know you.October dates listed in this episode:October, all month: ADHD Awareness MonthOctober, all month: Menopause Awareness MonthOctober, all month: Black History Month UK1 October: International Coffee Day8 October: International Lesbian Day & World Dyslexia Awareness Day10 October: World Mental Health Day11 October: Coming Out Day13 October: Day for Failure14 October: Face Your Fears Day16 October: Global Cat Day15 October: International Pronouns Day25 October: Daylight Saving Time ends / clocks go back27 October: Black Cat Day31 October: HalloweenSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:social media for therapists, therapist marketing, counselling private practice, getting counselling clients, AI search for therapists, social media marketing, therapist visibility, private practice marketing, social media content ideas, October social media ideasThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Working with Eating Disorders When You're Not a Specialist - with Kel O'Neill 10.09.2026 54นาที

  What happens when you realise a client has an eating disorder, but you're not an eating disorder specialist?As therapists, we're taught not to work beyond our competence. But specialist eating disorder services are stretched, waiting lists can be long and sometimes there isn't anywhere else for a client to go.So does referring on always have to be the answer?In this episode of the Good Enough Counsellors podcast, I'm joined by counsellor, trainer and researcher Kel O'Neill to talk about why eating disorders aren't only an issue for specialist therapists.Kel explains why eating disorders can be easy to miss, particularly when they aren't the reason someone originally comes to therapy. We talk about the influence of diet culture and weight loss medications, and why someone's weight doesn't necessarily tell us how unwell they are.We also explore the difficult question of competence. How do you know whether you have enough knowledge to help? What role do supervision, training and multidisciplinary working play? And how can therapists think about risk without becoming so frightened of getting something wrong that they feel unable to help at all?Kel also talks very movingly about her own lived experience and why a counsellor being willing to work with her made such an important difference to her life.We discuss:why all therapists need some awareness of eating disordershow eating disorders can be hidden behind other presenting issuesshame and the stereotypes that can prevent people seeking helpdiet culture, body image and weight loss medicationswhy you can't judge the seriousness of an eating disorder by someone's sizecompetence and knowing when you need additional supportmultidisciplinary working in private practicemanaging risk and the fear of getting things wronghow training and specialist supervision can helpwhat therapists can offer even when they're not eating disorder specialistsVOXED and the importance of learning from lived experienceAbout Kel O'NeillKel O'Neill is a counsellor, trainer and researcher specialising in eating disorders. Alongside her private practice, she provides training and supervision for therapists and is the founder of VOXED, Voices of Experience in Eating Disorders, which brings together lived experience, clinical practice and different perspectives on eating disorder work.Find out more about Kel via her website HERE and connect with her on Instagram HEREPrivate Practice: Who Do You Most Want to Help?One of the things therapists often worry about is feeling they need to know everything about every possible client presentation.Becoming clearer about the people you most want to help gives you the opportunity to develop your confidence and expertise in the areas that particularly interest you.On Saturday 26 September, I'm running a live Onlinevents workshop, Private Practice: Who Do You Most Want to Help?We'll be exploring how to identify your niche and become clearer about the work you most want to do.The workshop is pay what you can, and you can book directly through Onlinevents HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: eating disorders, eating disorders counselling, eating disorder therapy, therapists and eating disorders, counsellors and eating disorders, working with eating disorders, eating disorder competence, therapist competence, eating disorder risk, eating disorder awareness, eating disorder training, private practice counselling, diet culture, body image, weight loss medications, GLP-1, therapist supervision, Good Enough Counsellors, Kel O'NeillThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Are Your Assumptions Stopping You from Attracting Clients? 03.09.2026 11นาที

  Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested?Or perhaps hesitated because you think people won't be able to afford your fees?As therapists we can often tell ourselves that people won't want to hear about our practice and will think we're being pushy or we're too expensive. But are those assumptions really about other people - or about protecting us from anticipated rejection and disappointment?If we never tell people how we can help, we're taking away their opportunity to decide for themselves.In this short episode, we explore:The fear of rejection that can stop us talking about our private practiceHow we let our assumptions about what others will think stop us in our tracksThe importance of allowing potential clients to make their own decisionsReady to take the next step?If you'd like some practical support to become more visible and attract more of the clients you most want to help, I'd love to welcome you into Therapy Growth Group.Our 12 Action Steps programme is beginning again soon, guiding you through three months of manageable, practical actions to help you grow your private practice with confidence and without becoming someone you're not.You'll find all the details HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapist marketing, private practice, attracting therapy clients, counselling private practice, therapist confidence, therapy business, private practice marketing, counsellor marketing, therapist visibility, therapy clientsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  How Clients Find, Choose and Book a Therapist 27.08.2026 36นาที

  Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract clients.In this episode, I'm joined by website and marketing specialist Kat Love to explore the three stages every prospective client goes through:Finding you through visibility and awarenessChoosing you by deciding whether you're the right therapist for themBooking by feeling confident enough to take the next stepTogether, we explore why so many therapists spend time polishing the later stages while avoiding the visibility work that helps people discover them in the first place. We also discuss how to make your website and profile work harder, reduce barriers to getting in touch, and use language that speaks to clients rather than other therapists.This episode was originally released as From Being Found to Being Booked, and I've chosen to share it again because this discussion is such an important foundation for finding clients .In this episode we discuss:Why therapists often focus on the wrong stage of marketingThe three stages clients go through before they book therapyWhy visibility feels uncomfortable and how to find your own "window of marketing tolerance"How your therapist profile helps clients decide you're the right fitWhy psychobabble can stop clients connecting with your messageSimple ways to make it easier for people to contact youEthical approaches to testimonials and social proofResources mentionedKat Love: https://katlove.comEmpathy Sites: https://empathysites.comIf you'd like practical support with your therapist profile, identifying your strengths, improving your marketing and attracting more of the clients you most want to help, you'll find details of Therapy Growth Group HEREListen now: if you'd like to understand how clients move from discovering you to choosing you and finally booking that first appointment, this episode will give you a practical framework you can start using straight away.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: how clients choose a therapist, therapy marketing, marketing for therapists, therapist profile, therapist website, therapist visibility, attract therapy clients, therapy enquiries, therapist profile writing, private practice marketing, counselling private practice, therapist website copy, Good Enough CounsellorsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  When Kindness Comes At Your Own Expense 20.08.2026 14นาที

  Have you ever caught yourself saying, "I'm probably just overthinking it"?That's exactly what I said in a recent supervision session. My supervisor responded with a simple question:"Are you overthinking - or are you diminishing your feelings?"That question stayed with me.As therapists, we're often deeply compassionate people. We want to be kind, fair and understanding. But sometimes our kindness towards other people comes at the expense of ourselves.In this episode, I reflect on how easy it is to ignore our own needs because we're worried about disappointing someone else. Whether it's charging a cancellation fee, ending a session on time, saying no to a new client or making a difficult professional decision, our fear of disapproval can sometimes become louder than our own values.I also explore why consistency matters, how resentment can grow when we don't honour our own boundaries, and why listening to ourselves is an important part of ethical, sustainable practice.In this episode, we explore:Why "overthinking" isn't always what we're doingThe difference between kindness and self-neglectHow people pleasing can influence our professional decisionsWhy your values are a better guide than someone else's approvalHow healthy boundaries protect both you and your clientsThe importance of looking after yourself as well as those you supportIf you've ever struggled with saying no, worried about getting things wrong or found yourself putting everyone else's needs before your own, I hope this episode reminds you that your wellbeing matters too.If you'd like support from a community of therapists who understand these challenges, Therapy Growth Group offers weekly live calls, practical marketing support and a welcoming place to think things through with others in private practice.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapists, counsellors, psychotherapy, private practice, therapist boundaries, people pleasing, self care, burnout prevention, compassion fatigue, professional boundaries, supervision, therapist wellbeing, values, cancellation policy, counselling podcastThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Social Media isn't About Posting. It's About Helping 13.08.2026 20นาที

  As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do?It's easy to get caught up in the mechanics of posting, in the same way as when we're training we get caught up in the mechanics of counselling techniques.However, if you stand back from social media for a moment and focus on what people need, you often find it much easier to turn up as yourself.So rather than seeing social media as somewhere you have to perform, you can start to see it as somewhere you can help.If you're a therapist who struggles with the idea of using social media to reach prospective clients, this episode can help.In this episode:How to create content that helps people feel understoodHow to establish trust long before someone contacts youWhy trying to sound like someone else gets in the way of attracting clientsWhy being real matters far more than polished contentI also include ideas for social media posts for September 2026 with themes around courage, connection, creativity and balance. There's ideas for simple engagement prompts together with more educational content.The following awareness days are mentioned:Live Fearless Day – 2 SeptemberFight Procrastination Day – 6 SeptemberFeel the Love Day – 7 SeptemberSwap Ideas Day – 10 SeptemberDay of Encouragement – 12 SeptemberLive Creative Day – 14 SeptemberOnline Learning Day – 15 SeptemberWorld Gratitude Day - 21 SeptemberWorld Podcast Day - 30 SeptemberIf you're interested in finding out more about your niche, please check out my courses on my website, josephinehughes.com and you can find information about longer term support through my Therapy Growth Group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media for therapists, therapist marketing, counselling private practice, private practice marketing, social media for counsellors, counselling marketing, therapist social media, attract therapy clients, how to get therapy clients, marketing for counsellors, therapist private practice, counselling business, therapist branding, social media content ideas, content ideas for therapists, private practice growth, Josephine Hughes, Good Enough CounsellorsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Afraid to Start Private Practice? With Katrina Johnson 06.08.2026 48นาที

  Starting private practice can feel daunting, especially if you're wondering whether you're experienced enough, whether clients will ever find you, or whether you're making the right decision.In this episode, I talk to counsellor Katrina Johnson, who had been a therapist for 20 years before finally taking the leap into private practice. Despite her experience, she admits she was frightened to get started and worried she wasn't good enough.Today, Katrina has a thriving private practice, a waiting list and works as a supervisor. In our conversation, she shares what helped her move beyond fear, how she gradually built her client base, and why taking small, consistent steps made all the difference.Whether you're newly qualified, struggling to find agency work or simply wondering if now is the right time to start your own practice, Katrina's story is full of reassurance and practical encouragement.In this episode we discuss:Why fear and self-doubt are normal when starting private practiceHow Katrina took her first small steps instead of waiting until she felt readyBuilding confidence after taking action rather than beforeGrowing a private practice gradually alongside employed workUsing social media in a way that feels natural and authenticWhy clients often choose the therapist they feel they know and trustSetting boundaries around what you share onlineWhy consistency matters more than perfectionHow Therapy Growth Group supported Katrina as she built her practiceKatrina's story encourages us that you don't have to feel confident before you begin to build your private practice.Episode originally appeared in February 2025You can visit Katrina's website at kjcounselling.co.uk and her Facebook page is KJCounsellingAnd if you're interested in Therapy Growth Group, you can read more about it at josephinehughes.comYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: private practice for counsellors, starting private practice, counsellor private practice, therapist private practice, counselling private practice, how to start private practice, how to get counselling clients, attract therapy clients, therapist marketing, counsellor marketing, therapist social media, counsellor social media, imposter syndrome counsellor, self doubt therapist, fear of private practice, therapist confidence, confidence in private practice, newly qualified counsellor, counselling career, Therapy Growth Group, Josephine Hughes, Katrina Johnson, Good Enough Counsellors, counselling business, UK counsellorThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Do You Have to Be the Best to be Successful? 30.07.2026 18นาที

  When you're trying to grow your counselling private practice, it's tempting to think you have to be the best to be successful. But maybe that belief is holding you back.In this episode, I explore an online trend of defining your service by comparing it with others. Is this a true sign of confidence or does it reveal a deeper sense of scarcity and self-doubt?And if you believe that you have to compete and be the best, what impact does this have on your confidence, your marketing and even your nervous system regulation?Perhaps the real key to attracting clients isn't trying to be better than everyone else. It's trusting that who you are is already enough to connect with the people you're most able to help.Takeaways:Why believing you have to be the best is part of a scarcity mindsetHow comparison can undermine your confidence and marketingThe difference between the "best" therapist and the "best-fit" therapistHow being more yourself, rather than trying to impress everyone, can help you attract the clients who resonate with youWhy your uniqueness is one of your greatest strengths in private practiceReflection:Do you believe there are enough people out there who will choose you - simply because you're you?Spend a few moments noticing your answer. If it's "I'm not sure", my resources on niching and marketing for therapists, together with Therapy Growth Group, may help you build your private practice in a way that feels authentic.If you're looking for practical marketing advice for therapists, private practic etips and support to attract more counselling clients, you'll find links to all the resources mentioned below.To find out more about my short workshops, click HERE, and for Therapy Growth Group, click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapist marketing, marketing for therapists, private practice marketing, counselling private practice, private practice therapist, how to get therapy clients, attract therapy clients, counselling business, therapist confidence, imposter syndrome therapist, therapist mindset, comparison trap, scarcity mindset, confidence in private practice, Therapy Growth GroupThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Has AI Changed How Clients Find Therapists? 23.07.2026 11นาที

  Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online.In this episode, I'm joined once again by Daragh MacLoughlin from WebHealer to explore what's really happening.Drawing on insights from thousands of therapy websites, Daragh shares what he's seeing as Google search changes. He explains why some websites are attracting more enquiries than ever, and why simply chasing SEO isn't the answer.Instead, we talk about something much more important: creating a website that is genuinely helpful to the people you most want to work with.If you've been wondering whether AI is making it harder for clients to find you, I hope this conversation will leave you feeling reassured and give you some practical ideas to strengthen your website.Takeaways:Why therapists may be seeing fewer enquiries and why AI isn't necessarily the whole story.How Google search is changing and what that means for therapy websites.Why creating a genuinely useful website is becoming more important than ever.The connection between knowing your niche and writing a website that attracts the right clients.Why helping people get to know you is still one of the most powerful ways to build trust online.Practical ways to improve your website without becoming an SEO expert.For information on my workshops to help you get clearer on who you most want to help, please visit my website, josephinehughes.comIf you're interested in building a website with WebHealer, receive a £50 discount when you use my affiliate link: GEC999. This same code will also give you a free install of Policy Diary, worth £9.99Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapy website, therapist website, counselling website, AI and therapy websites, Google search for therapists, therapy website SEO, therapist marketing, private practice marketing, therapy enquiries, how clients find therapists, therapist niche, counsellor website, therapy website visibility, AI search.We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liabilityThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Could GDPR Help You Get More Therapy Clients? Why Your Therapy Website Matters 16.07.2026 37นาที

  Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about legal compliance. They can also help build trust with potential clients and, in Daragh's view, may even play a part in how search engines assess your website.Many therapists put GDPR to the bottom of the to do list because it feels complicated, technical and overwhelming. Daragh explains the recent changes in plain English, shares the most common mistakes therapists make, and introduces a simple way to keep your website policies up to date without becoming an expert yourself.TakeawaysWhy every therapist in private practice needs up to date website privacy policies.The recent changes to UK GDPR that affect therapy websites.What cookie policies are and why they matter.Why handling client data well is about more than legal compliance.How good website policies can help build trust with potential clients.Why Daragh believes having the right website foundations may also help your visibility in Google search.Simple ways to make sure your therapy website stays up to date as regulations change.Daragh MacLoughlin is Managing Director of WebHealer, one of the UK's best-known website providers for counsellors and psychotherapists. WebHealer has been helping therapists create professional websites that attract clients for more than twenty years.He is also the creator of Policy Diary, a service designed specifically for therapists to help them generate and maintain GDPR-compliant privacy policies, cookie policies and complaints procedures as regulations change.Special offerIf you'd like to use Policy Diary or build your website with WebHealer, Daragh has kindly arranged an exclusive discount code for people in my community.Use GEC999 to receive:Free installation of Policy Diary (worth £9.99).£50 off a new WebHealer website.We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liabilityComing next week:Daragh returns to the podcast to talk about one of the biggest questions therapists are asking right now: Is AI changing the way clients find us online? We explore what's happening with Google search, what makes a therapy website useful, and why helping the right people is still the best long-term strategy for attracting clients.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapy website, GDPR for therapists, therapy website GDPR, privacy policies for therapists, cookie policies, therapy website SEO, Google search for therapists, attracting therapy clients, therapy website design, counsellor website, private practice website, data protection for therapists, therapist marketing, getting therapy clients, therapist online presence, private practice growth, WebHealer, Policy DiaryThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Permission to Take a Break 09.07.2026 15นาที

  Do you worry that potential clients will forget about you if you stop posting on social media?Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday?In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice.I also share some August awareness days that could inspire your social media content for the month.Takeaways:Why consistency matters more than frequencyWhat to do with your social media while you're on holidayWhether people notice if you stop postingCreating healthier boundaries with social mediaThe importance of authenticity in your marketingWhy rest isn't something you have to earnAugust Content Ideas:8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection.15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation.16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice.21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media.Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comFAQsDo therapists need to post on social media every day?No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose.Should therapists post on social media while they're on holiday?Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing.Will people forget about me if I stop posting?Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice.Keywords:social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social media, Internet Self Care Day, social media comparison, private practice growth, social media for therapists, taking breaks from social media, intentional social media posting, client relationships and social media, social media habits, mental health and social media, social media engagement strategies, planning social media content, self-care for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Neuro-Affirming Practice with Louise Lucas 02.07.2026 48นาที

  What does a neuro-affirming practice look like in the therapy room?As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging.In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who described how she'd discovered her own autism and ADHD in episode 7, and how this had transformed her personal life and practice.Since then she's continued to develop her Neurodivergent Wellbeing Model and has written a book: A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients.In this conversation, Louise explains how her own experiences shaped her work and why neuro-affirming practice is about far more than understanding a diagnosis. We explore how therapists can help clients move from shame and self-criticism towards self-understanding, compassion and a sustainable wellbeing.Takeaways:What neuro-affirming practice means in everyday therapyThe Neurodivergent Wellbeing Model and the Two SpiralsWhy knowledge, understanding and acceptance all matterUnderstanding "spiky profiles"Why context is essential when working with neurodivergent clientsHelping clients move from shame to self-compassionSupporting regulation through basic needs and sustainable self-careWhat every therapist should understand about working with neurodivergent clientsAbout Louise LucasLouise Lucas is a therapist, supervisor and trainer specialising in neurodivergent wellbeing and neuro-affirming practice. She developed the Neurodivergent Wellbeing Model to help therapists and clients better understand regulation, self-compassion and sustainable wellbeing.Her new book, A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients, is published by Jessica Kingsley Publishers in September 2026.You can find out more at Louise's website curiosityspot.co.ukLinks:Find out about Therapy Growth Group or join to participate in the Make Your Profile Work Sprint HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Feeling Lost After Counselling Training? 25.06.2026 15นาที

  You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next.Should you look for employment, start a private practice or something else?In this episode, I share my own experience of finishing counselling training, share why this stage can feel unsettling - and most importantly, how you can move forward without needing to have everything worked out in advance.Takeaways:The loss of structure that newly qualified counsellors experience and how that impacts themHow self-doubt can show up after qualificationWhy you don't need the whole plan before you beginThe importance of support, supervision and communityTaking the next step towards setting up in private practiceRemember: you don't need to have everything worked out in advance. You don't need the full plan. You just need the next step.Training: to help you get started in finding clients, I have some short training webinars coming up. You can find out more about them HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Will AI Replace Therapists? With Ken Kelly 18.06.2026 53นาที

  Many therapists are concerned about the rise of AI and whether it will replace therapy altogether.In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that while AI has an important role to play in private practice, it can never replace the human connection at the heart of therapy.We explore the ethical boundaries, how therapists can use AI safely and the ways it can help us with tasks such as content creation, research and policy writing.Takeaways:How to protect client information when using AIHow to assess different AI tools from an ethical perspectiveHow AI can support therapists in private practiceUsing AI to create blogs and posts while still using your own voiceThe "reverse interview" exercise for writing your website copy and profilesThe ways that clients are already using AIThe future of counselling in an AI worldResources:perplexity.aiwisprflow.aiEthical AI Practice by Ken Kelly, available here: ethicalaipractice.comWant help finding your professional voice?Many therapists know they're different but struggle to explain what makes them distinctive to potential clients.Inside Therapy Growth Group, I help counsellors and psychotherapists identify their niche, communicate their strengths, write profiles and websites that sound like them, and market their practice without feeling pushy or salesy.Find out more HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: counselling, AI in therapy, ethical AI practice, mental health technology, private practice tips, client confidentiality, AI for therapists, digital mental health, AI and mental health, counselling ethics, AI in psychotherapy, content generation for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Scared to Post Online? 11.06.2026 27นาที

  Social media can be a great way to connect with potential clients but it can also be a place that is filled with hostility. This stops many therapists from either setting up a page or from posting on it.Some of the worries I've heard about from therapists include saying "the wrong thing", being publicly corrected, receiving criticism and being subject to a "pile on". So in this first of a series of episodes around social media boundaries, I explore how you can make your therapy page feel safer for you to use.Drawing on my own experience of managing online communities and navigating difficult interactions, I share how you can protect your wellbeing and those of your followers - so that you can feel more confident to reach people via your page.TakeawaysWhy social media platforms thrive on outrageWhat to do when a comment or interaction leaves you feeling shamed and upsetWhy it's important to regulate before respondingCreating boundaries around comments, messages and engagementDeciding on what atmosphere you want for your pageWhy some interactions don't deserve a responseChoosing spaces that are the right fit for youHow boundaries can help you feel more comfortable and confident onlineI also share some ideas for social media posts for July 2026, including themes around body image, friendship, loneliness, grief and summer family life.For information about my training courses, please click HERE and you can find out more information about Therapy Growth Group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Genetics, Grief and Therapy with Uruj Anjum 04.06.2026 37นาที

  What happens when someone receives a genetic diagnosis? In this episode of Good Enough Counsellors, I'm joined by Uruj Anjum of Saina Therapy.Before training as a psychotherapist, Uruj spent nine years working within NHS genetics services, supporting individuals and families navigating conditions such as Huntington's disease and other complex inherited disorders. She now specialises in working with clients affected by genetic diagnoses, reproductive decision-making, grief, loss and family dynamics.We talk about what therapists need to know when supporting clients living with genetic uncertainty, and how genetics may be lying behind presenting issues such as anxiety, grief, relationship difficulties and identity struggles.Takeaways:The emotional impact of genetic diagnosis on individuals, couples and familiesAnticipatory grief and living with uncertaintyCarrier guilt and the complex emotions that can follow a diagnosisHow attachment patterns can influence the way people respond to genetic testing and diagnosisThe impact of inherited conditions on relationships and family dynamicsReproductive decision-making and termination for medical reasonsSupporting clients affected by genetic conditions in the therapy roomHow therapists can work confidently with clients affected by genetic diagnoses without needing specialist medical expertiseYou can connect with Uruj via her website saiynatherapy.co.uk and on instagram @saiynatherapyLooking for Support with Your Private Practice?If listening to Uruj's story has got you thinking about your own niche, your marketing or how to attract more of the right clients, I'd love to help.I run workshops, training and coaching for counsellors in private practice, helping you communicate clearly with potential clients and build a practice that works for you.Find out more here: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: genetic counselling, therapy for genetic conditions, mental health and genetics, emotional impact of genetic diagnoses, family dynamics in genetic counselling, genetic testing and therapy, attachment theory and genetics, anticipatory grief in genetic conditions, supporting clients with genetic diagnoses, carrier guilt in genetics, navigating genetic testing decisions, anxiety and genetic diagnoses, therapeutic approaches to genetic issues, stigma around genetic conditions, building confidence in genetic counselling.The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Starting Small Still Counts 28.05.2026 17นาที

  It’s tempting to look at other therapists, coaches or creators and think:“It’s easier for them because they’re bigger.”But what we often forget is that every established business once started small.In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it takes to keep showing up when you’re still finding your feet.Because behind every “overnight success” are usually years of small steps, awkward beginnings and learning as you go.I also explore why helping just one person still matters, why growth can actually be easier to manage when it happens gradually, and how success often looks very different from what we imagine.Whether you’re just starting out in private practice or feeling discouraged because your audience, client list or confidence still feels small, I hope this episode encourages you to keep going.In this episode:Why comparing yourself to more established therapists can stop you taking actionWhat people don’t see behind business growthThe importance of courage over confidenceWhy helping one person still countsHow consistency builds confidence over timeWhy starting small can actually help you grow sustainablyThe ripple effects that can happen when you keep goingI also share:The story behind starting Therapy Growth GroupWhat six years in business has taught meWhy I still feel fear even nowTraining mentioned in this episode:Five Ways to Attract New ClientsExploring Your NicheAsk Me AnythingYou can find details of all current training here:https://josephinehughes.as.me/trainingIf this episode encouraged you, I’d love it if you shared it with another therapist who needs reminding that starting small still counts.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice growth, starting a counselling business, success in therapy practice, building confidence as a therapist, therapy marketing strategies, finding your niche in therapy, private practice challenges, therapist training and development, encouraging small businesses, client attraction strategies, therapy visibility, successful counselling practicesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Using Facebook to Promote Your Private Practice with Annie Jones 21.05.2026 47นาที

  In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice.We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online.In this episode:why Facebook still works for local businessesthe importance of recommendations and local groupshow often you really need to postplanning content without burning outwhy consistency matters more than quantityideas for therapists who dislike having their photo takensimple ways to make posts more engagingmistakes small businesses often make on social mediaFacebook ads, hashtags, keywords, and location tagshow to stay visible without becoming overwhelmedYou can connect with Annie on Facebook HERE, Instagram HERE and find out more about her club HEREFor more information about Josephine's training courses, please click here: https://josephinehughes.as.me/trainingSocial Media Ideas for June 2026:Pride Month and Stillbirth & Neonatal Death Awareness Month7th: Tourettes Awareness8th: Carers Week15th Loneliness Awareness Week (listen to ep 64 on using AI for social media for a deep dive into ideas)18th: Autistic Pride27th: PTSD AwarenessSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: Facebook for small businesses, recommendations on Facebook, social media tips for therapists, local Facebook groups, social media visibility, social media content planning, engagement on Facebook, client recommendations, Facebook advertising for therapists, marketing for private practice, Facebook engagement techniquesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Working Creatively with Therapy Clients with Yasmin Shaheen-Zaffar 14.05.2026 33นาที

  What if you don't have to be “good at art” to work creatively as a therapist?In this week’s episode of the Good Enough Counsellors podcast, I’m joined by counsellor, developer and all-round creative thinker Yasmin Shaheen-Zaffar to talk about using creativity in therapy sessions, both online and face to face.Yasmin is one of those people who is always creating ideas, tools and resources, and we explore how her neurodivergence, technical background and passion for emotional regulation have shaped the way she works with clients.We talk about:why many therapists don’t think of themselves as creativehow creative approaches can help clients express themselves differentlyusing creative tools in online sessions without it feeling clunky or awkwardemotional regulation, rejection sensitivity and neurodivergencethe fear therapists often have around visibility and being judgedhow creativity can make psycho-education feel more accessible and engagingwhy playful doesn’t have to mean childishand why some ideas need time to develop and “simmer”Yasmin also shares some of the interactive resources she’s developed for therapists and clients, including her “Sandwich of Capacity” tool inspired by the Window of Tolerance.You can find out more about Yasmin and use her resources HEREAnd if you’d like support growing your own private practice, you can find out more about my webinars and training HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: creativity in therapy, neurodivergent counselling techniques, creative tools for therapists, online therapy resources, therapy techniques for neurodivergent clients, integrating creativity in sessions, therapist visibility and marketing, building a creative practice, resources for therapists, psychological tools for emotional regulation, playful therapy activities, using art in counseling, overcoming therapist self-doubtThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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  Why Your Therapy Profile Isn't Getting Enquiries 07.05.2026 16นาที

  Why isn’t your therapy profile getting enquiries?If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.In today's episode:the power of a good profile and how it helps your private practicewhy talking about your modality doesn't helpthe importance of taking reading age into considerationavoiding technical language and industry jargonwhat frightens clients awayqualifications versus connection and relatabilityunderstanding client search behaviourAlready listed on a directory and it’s not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn moreClick HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.This is a re-issue of Episode 14: Ditch the JargonSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profileThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.