Good Content with Shannon McKinstrie

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• Three Things To Set Up Before Your Content Goes Viral 30.06.2026 10dk

  I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people don’t think about, you need to have the systems in place before it ever happens. I’m not saying don’t post your content, or use my hooks, in fact I want you to do that today! If you’re sharing online and people are connecting with you, eventually people will start reaching out, and I want to make sure you have systems in place ...
• Your Boring Life Moments are the Shortcut to Success 23.06.2026 12dk

  If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving on social media right now, and if you feel like you have nothing to say on Instagram, get out of the house, go for a walk, meet with a friend, read a news article and take note of what lights you up. Go do something interesting and talk about it. We see all this content on social media and it’s so edited and perfect, sometim...
• Identity Maxxing Will Help You Find Your Ideal Audience 16.06.2026 12dk

  Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out from everyone else. Because we don’t want to simply blend in, we want to create content that resonates and connects with our audience. This looks like sharing pieces of you (aka your identity) that other people can connect with so they see themselves and stop, thinking “wait, that’s me!” If you’re struggling with low views or ...
• How to Start Making Money Without Fancy Funnels 09.06.2026 15dk

  I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnight, but for most people they’ve been doing this for a long time, myself included. My Reels Lab recently hit over $2 million in sales and I’m going to tell you exactly how I did the dang thing without fancy funnels. In this episode we’ll be cover...
• Easy Content Ideas for When You’re Not Feeling Creative 02.06.2026 16dk

  I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now. If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a...
• It’s Time to Get Yapping On Camera 26.05.2026 15dk

  Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whether the idea of yapping on camera feels scary for you or you’re just not sure where to start, I’m going to walk you through my favorite tips and a simple formula to help you start creating your own yapping videos. In this episode we’ll be covering: Why we all love yapping videos on Instagram so much right now, especially w...
• Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator 19.05.2026 13dk

  We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it all. We'll talk about what you can do when your content is taken without credit, the right and wrong ways to get inspired, and why it's so important to celebrate your own originality in the online space. If you’ve ever wondered when to shout someo...
• This Instagram Story Strategy Became My Biggest Sales Funnel 12.05.2026 15dk

  Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also to...
• Multiply Your Views by Adding These Five Things to Your Hooks 05.05.2026 19dk

  This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m shar...
• It’s How You Fill in the Blanks That Makes the Hook Unique to You 28.04.2026 10dk

  If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start. These hooks are templates waiting for you to add your own personality so you don’t sound like every other person posting on Instagram. We’ll discuss using specificity and identifiers that your audience will relate to, while still tapping into those trends and experiences that really makes your content stand out. Then, I want ...
• Become More Memorable When You Stop Overthinking and Start Repeating 21.04.2026 14dk

  We need to talk about something that I hope will change everything for you as far as being more consistent, stopping overthinking, growing your account, and getting more sales. I think this might be one of the biggest struggles a lot of my clients still have, but you need to start repeating yourself. You can say the same thing 100 times and that's not going to drive anyone away, it's actually going to keep them around. We're looking for content that reflects exactly what we want to see, that ...
• The Human Side of Content That Sells 14.04.2026 16dk

  Get your notes app ready, my friend, because we’re going in today. If you’re still feeling a little confused when it comes to specificity and filling in the blanks for all the hooks I share with you, this episode will help everything fall into place. Have you noticed that the people growing the fastest on Instagram right now, are not the most polished, they’re the most human? This is what is working right now, and we are seeing it everywhere from huge corporate brands to smaller brands ...
• Why You NEED To Take Content Creation Seriously 07.04.2026 13dk

  I don’t want you to think of yourself as just a business owner or a service provider, instead start thinking of yourself as a creator, because that's the type of content that drives engagement (likes, follows, shares, comments) in today’s social media. Brands big and small are embracing unpolished, creator style content to connect and engage with their audiences. Whether you’re a social media manager, a solo entrepreneur, or aspiring UGC creator, I’m sharing actionable strategies to help you ...
• Where To Find Content Ideas So You’re Always Ready To Post 31.03.2026 16dk

  Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how listening to your audience, keeping an eye on news updates and industry changes, and using tools like Google Alerts help you stay ahead and create content that keeps your audience engaged. This means leveraging places like Reddit, YouTube, and TikTok comm...
• Spark Conversation with Reels Your Audience Will Want To Respond To 24.03.2026 12dk

  Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. The result? It’s already over 10,000 views and he normally gets around 300 to 400. I see him overthinking his content and I know you are too. We are in a loneliness epidemic, people want to connect and we connect through conversations and storytelling. ...
• Know When to Tune Out the Guru Advice and Trust Yourself 17.03.2026 11dk

  Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social media, there were no “rules” but now Instagram is flooded with “guru’s” telling you what to do and what not to do. Not only did it suck all the fun out of social media, it can get confusing with all the conflicting information. So instead of feeling ...
• How to Create Viral Reels From Everyday Video Clips 10.03.2026 8dk

  I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiting for the right hook. You already know that storytelling and human connection are key elements for creating good content, but today we’ll go a step further and I’ll break down the viral reel one consignment store owner created in my workshop. She...
• Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves 03.03.2026 11dk

  I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume instead of content they actually see themselves in. Taste driven content goes beyond simple product recommendations, it directly taps into our identities of who we are and who we want to be. So next time you start to tap post, I want you to ask yo...
• Understanding the Why and How of Your Instagram Reach 24.02.2026 13dk

  In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your personality and values matters just as much as your niche and we are officially busting the myth that Instagram’s algorithm changes all the time. We’ll walk through the practical do’s and don’ts for your content, including how authentic interactions, great li...
• Double Your Views on Instagram with the RISE Formula 17.02.2026 15dk

  Everything is about to fall into place for you, because I’m going to tell you exactly what to do when you create your next Instagram post. I created the RISE Formula to help boost your engagement and get more views on your content. This hook formula will not only increase your reach, but it actually converts so you get more followers and sales, while growing your community. We’ll look at content examples and break down how each fits into the RISE Formula so you can confidently start using it ...