Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Bölümler

• Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior 01.07.2026 59dk

  In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing customer interactions, why professionals are just as biased as consumers, and how behavioral science can improve everything from marketing to customer experience
• How AI is influencing marketing and why human judgment still matters 24.06.2026 48dk

  In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.
• How e-commerce brands use behavioral science to increase perceived value 17.06.2026 38dk

  In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brands can increase conversion, reduce friction, and shape buying decisions online.
• Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior 10.06.2026 46dk

  In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocrisy, and why relatable messengers, simple interventions, and context matter more than most marketers realize.
• Behavioral Science for Agencies: Strategy 03.06.2026 43dk

  In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpack why consistency, focus, and clear communication often outperform complexity and constant reinvention.
• The 4 P's of Marketing: Place 28.05.2026 33dk

  In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to using scarcity and premium environments to influence perception, they unpack why distribution is far more powerful than most marketers realize.
• Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior 20.05.2026 1sa 2dk

  In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They discuss why behavior change so often fails, how environments shape decisions more than we realize, and how businesses and governments can design more effective interventions.
• The 4 P's of Marketing: Product 14.05.2026 45dk

  In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they show how small design choices can dramatically influence perception, appeal, and willingness to pay.
• Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands 06.05.2026 39dk

  In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand captured attention, avoided fear-based messaging, and built lasting trust and growth.
• The 4 P's of Marketing: Pricing 29.04.2026 45dk

  In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness to pay, and how framing upgrades as small differentials can increase conversion.
• Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment 22.04.2026 48dk

  In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues can be more powerful than deep persuasion.
• The 4 P's of Marketing: Promotion 15.04.2026 52dk

  In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility, and how the “but you are free” technique boosts compliance without pressure.
• Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal 08.04.2026 48dk

  In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.
• Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption 01.04.2026 35dk

  MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a shared change from −18°C to −15°C, the campaign cut emissions, reduced costs, and reshaped an entire industry.
• Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior 25.03.2026 55dk

  In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as the Zorro technique, the “But You Are Free” principle and “Arming Your Advocate” model.
• Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers 18.03.2026 34dk

  MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science, the campaign shifted procurement thinking from purchase price to true cost.
• Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence 11.03.2026 53dk

  In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place prices, how charging a small fee is better than giving something for free, and why online retailers should handwrite thank you notes.
• Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers 04.03.2026 35dk

  In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales
• How small behavioral shifts can help make you happier 25.02.2026 46dk

  In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical, science-backed ways to increase joy in everyday life.
• Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back 18.02.2026 1sa 5dk

  In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B.