It’s Not You—It’s Your Hospitality
It’s Not You—It’s Your Hospitality is a podcast for independent restaurant owners, operators, and leaders who want to build thriving businesses without burning out their teams or losing sight of what hospitality really means. Hosted by Preston Lee, founder of The 30% Rule, the show dives into systems, leadership strategies, and culture shifts that separate the struggling 90% of restaurants from the top 10% that thrive. With over 20 years in the industry, Preston shares raw stories, proven tools, and hard lessons learned from the front lines. The podcast aims to help listeners fix high turnover, inconsistent guest experiences, and the endless cycle of training without transformation.
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Service vs. Hospitality: How Chick-fil-A’s Strategy Changes Everything 15.09.2026 11dkWhat separates good customer service from unforgettable hospitality? In this video, we break down how Chick-fil-A built one of the strongest hospitality cultures in the restaurant industry—and why that culture has become such a powerful competitive advantage. You’ll learn the difference between service and hospitality, why anticipating guest needs matters, and how creating a memorable customer experience goes far beyond simply being polite, fast, or efficient. We also explore how Chick-fil... -
How Chick-fil-A & Hillstone Execute Hospitality Training 08.09.2026 8dkWhat do Chick-fil-A and Hillstone understand about hospitality training that most restaurants miss? In this podcast, we break down how Chick-fil-A and Hillstone execute hospitality training to create consistent guest experiences, stronger restaurant teams, and service standards employees can actually deliver — even during the busiest shifts. Great hospitality isn’t created by telling your team to “give better service.” It comes from building the right training systems, setting clear expecta... -
10 years of No Bs Hospitality Training in 15 mins 03.09.2026 11dkHere's 10 years of hospitality training, leadership lessons, and guest experience strategy in less than 15 minutes! If you work in a restaurant, bar, hotel, hospitality business, or lead a customer-facing team, this video breaks down what actually separates average service from unforgettable hospitality. Service is a transaction. Hospitality is a feeling. The restaurants and bars that win aren't just serving great food and drinks—they're creating experiences that make people feel valued, w... -
This Mindset Hack Separates Great Restaurant Owners From the Rest 27.08.2026 10dkGreat restaurant owners don’t ask, “Why can’t we do this?” They ask, “How can we make it work?” In this podcast, Preston Lee breaks down one of the biggest mindset differences between restaurant owners who stay stuck and those who continuously improve, innovate, and grow. After working with restaurant owners and hospitality leaders across the industry, one pattern shows up again and again: the difference between an “I can’t” mindset and a “How can I?” mindset. “I can’t” sounds like: • We ... -
The Secret to Building a Michelin-Star Restaurant Team | Josiah Citrin & Preston Lee 25.08.2026 46dkWhat does it really take to build a restaurant team capable of delivering Michelin-level hospitality? In this conversation, Michelin-star chef and restaurateur Josiah Citrin shares the lessons he’s learned from decades of building restaurants, developing teams, navigating major industry challenges, and balancing culinary passion with the realities of running a profitable business. Josiah explains the evolution of Citrin and Mélisse in Santa Monica, including how one restaurant became two di... -
How I Increased His Restaurant's Sales OVERNIGHT: My 3-Step Blueprint 18.08.2026 53dkWant to know how to increase restaurant sales in 2026—without relying on discounts, gimmicks, or simply trying to get more people through the door? In this episode, Founder & CEO of Thirty Percent, Preston Lee, sits down with Geno McWilliams, owner of Lucia’s Italian Kitchen in Effingham, Illinois, to break down the restaurant sales strategies, hospitality systems, and operational decisions that are helping his 40-seat Italian restaurant create unforgettable guest experiences. Lucia’s i... -
The Real Reason Your Restaurant Staff Aren't Bought In and How to Fix it 04.08.2026 1sa 9dkYour servers’ obsession with tips may be creating a toxic workplace and quietly damaging your restaurant’s culture, guest experience, and long-term success. In this podcast, Preston Lee, Founder and CEO of Thirty Percent, explores why a “money-first” mindset causes servers and bartenders to judge guests, resent coworkers, resist management, and lose sight of what hospitality is really about. Drawing on more than 20 years in the restaurant industry and experience helping scale and turn aroun... -
How to Motivate Your Restaurant Staff: 3 Steps to Get REAL Staff Buy In! 16.07.2026 1sa 3dkStruggling to get your restaurant staff fully bought in? In this podcast, you’ll learn how to create restaurant staff buy-in through mindset shifts, stronger leadership, clear standards, accountability, and a deeper understanding of hospitality. Rather than simply telling employees what to do, Preston Lee, Founder & CEO of Thirty Percent, works through a real coaching conversation with Adolfo, a bartender and server with 20 years of restaurant industry experience. Together, they break do... -
How Top Restaurants Create Winning Cultures and Strong Leaders 09.07.2026 52dkWe break down why great restaurants are built on more than food costs, labor costs, and checklists. True restaurant success starts with culture, leadership, team development, accountability, and guest experience. From reducing employee turnover to developing Gen Z team members, this conversation explores what separates managers from true leaders and why the best restaurant teams are created through standards, systems, and intentional training. If you’re a restaurant owner, operator, general ... -
How to Create Restaurant Training & Systems That Scales 26.06.2026 1sa 24dkHow do successful restaurant groups scale without losing quality, culture, or accountability? In this podcast, we break down how to create restaurant training systems that scale—especially when you’re growing from one location to multiple restaurants, managing more GMs, opening new concepts, and trying to maintain the guest experience that made you successful in the first place. You’ll hear a real conversation with restaurant owners from P Hospitality as they discuss the challenges of scali... -
Michelin-Starred Chef Reveals What Restaurant Leaders Must Do Differently Today 12.06.2026 1sa 13dkWhat does it take to build a world-class restaurant team? Well...in this video, award-winning chef Philip Tessier shares why the future of hospitality isn't just about creating great food, it's about developing great people. Chef Tessier discusses leadership, ownership mentality, innovation, Michelin-star standards, training systems, guest experience, and why the best restaurant cultures are built by investing in people rather than simply managing them. He also explains how top-performing o... -
Restaurant Mogul & Top Chef Judge Reveals Training Secrets | Janet Zuccarini 31.05.2026 1sa 3dkMost restaurants don’t fail because of bad food, they fail because of bad leadership, weak training, and inconsistent hospitality. So in this exclusive interview, Restauranteur and Top Chef judge Janet Zuccarini sits down with Preston Lee to break down the secrets to leadership, hospitality, and training systems that helped her build one of the most respected restaurant groups. From opening her very first restaurant with zero restaurant experience to building a 30+ year hospitality empire w... -
Restaurant Server Success System in 45 mins... 21.05.2026 46dkRestaurant culture is broken… and nobody wants to talk about it. In this server training I break down the detrimental mindset that is destroying hospitality and restaurant culture and instead show how to thrive in the industry. In this powerful training, we dive deep into what real hospitality actually means and why the best servers, bartenders, managers, and restaurant leaders don’t operate from entitlement, they operate from service, consistency, and care. This video covers restaurant lea... -
Top 10 Reasons Restaurant Management Fails 17.05.2026 19dkIn this podcast, I break down the 8 biggest restaurant leadership problems I’ve seen after working with over 350 restaurants worldwide and evaluating more than 1,000 restaurant operations, from small mom-and-pop shops to multi-million dollar hospitality groups. And here’s the truth: the problems are always the same. The only difference is scale. If you’re a restaurant owner, operator, or manager, this video will hit home. We cover real-world challenges around restaurant leadership, st... -
Restaurant Management Training that Turns Them into Leaders (ROI time) 07.05.2026 1sa 13dkFor this in depth restaurant management training...Preston sits down with rising restaurant leader Camille, to break down the real-world management training that transforms restaurant managers into true leaders. After leaving her photography business, Cammy started as a hostess in 2021 and quickly climbed the ranks into restaurant leadership. Now managing the floor at a busy Southern California Mexican restaurant, she shares the biggest challenges she and restaurant managers face today, ... -
Coffee Shop Marketing and Branding That Changes Everything l with Coffee Dose founder Jeni Castro 30.04.2026 1sa 5dkIf you think restaurant marketing is just posting pretty food photos… you’re already losing. In this in depth interview, I sit down with Coffee Dose founder Jeni Castro, one of the most disruptive and effective marketers in the coffee and hospitality space, to break down what actually drives sales, brand loyalty, and real growth. From building a cult-like following with “Anti-B*tch Serum”… to creating lines out the door by going against the grain of traditional marketing plans… Jeni shares ... -
Restaurant Manager Training: Step-by-Step to Higher Profits 27.04.2026 1saRestaurant Manager Training: Step-by-Step to Higher Profits Struggling with inconsistent staff performance, poor hospitality, or missed revenue opportunities? In this in-depth restaurant manager training, I sat down with a general manager and we broke down the real reasons his team isn’t executing and I showed him a step-by-step system to fix it. This isn’t theory. This is what actually works inside real restaurants and drives real results. In this podcast, you’ll learn how to transform yo... -
Your Host Is Costing You Thousands (Here’s Why) 14.04.2026 15dkAre your hosts secretly hurting your restaurant’s growth? Most restaurant owners massively underestimate the power of the host role and it’s costing them sales, guest retention, and long-term success. In this podcast, Preston Lee talks why your host (or cashier in QSR) is actually one of the most important positions in your entire operation and how failing to properly define, hire, and train this role leads to mediocre guest experiences, poor reviews, and lost revenue. You’ll learn how to ... -
Fix THIS or Your Restaurant Will Keep Struggling 09.04.2026 20dkMost restaurants don’t have a sales problem, they have a people development problem. When you break down inconsistent service, weak guest retention, bad reviews, and high turnover, it almost always comes back to the same root issue: underdeveloped training, weak leadership, and broken systems. In this video, we break down a complete restaurant training and onboarding system designed to fix that at the source. What you’ll learn in this video ✔️ ✔️ How to build a restaurant training sy... -
Fix Your Hospitality Training through Leadership Development 02.04.2026 14dkIf you think your managers are a cost, you’re already losing money. After working with over 300 restaurants worldwide, I’ve seen the same mistake again and again: owners try to fix training, systems, or hospitality first… but nothing truly changes until leadership is fixed. Leadership is the foundation. If it’s weak, everything else breaks. In this video, I break down how an $80,000 manager can either drain your business or become a profit-generating asset. The difference comes down to how ...
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