The Agency Growth Podcast

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• 
  Competitor Interview: From White Label to Niche Agency (ft. Mark Kelly w/ Inbound Revenue) | Episode 219 14.08.2026 59dk

  Mark Kelly built Inbound Revenue by doing the work other agencies were selling.For roughly a decade, white-label Google Ads made up most of his business. It reduced the sales burden and gave partner agencies a productized fulfillment system, but it also meant his team had to jump between completely different industries.Mark is now shifting toward direct relationships with outdoor living contractors. We talk about why narrowing the niche gives him more control over budgets, client communication, and lead feedback. We also discuss why white-label agencies can lose accounts over problems they had nothing to do with.We compare pricing, landing-page control, hiring Google Ads specialists, and the systems required to keep fulfillment consistent. Mark is building a different version of a niche agency than ours, which is exactly the point: two competitors can serve the same market without building the same business.-----MENTIONS IN THE EPISODE:Contact Mark:Facebook: https://www.facebook.com/mark.d.kelly1LinkedIn: https://www.linkedin.com/in/mdkelly/Inbound Revenue:https://inboundrevenue.com-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  The Trade Show Strategy Behind a Six-Figure Niche Agency (ft. Matt Aldrich w/ Pet Engine Marketing) | Episode 218 07.08.2026 1sa 9dk

  We sat down with Matt Aldrich of Pet Engine Marketing to break down how he built a six-figure niche agency using trade shows and a $2,500 monthly minimum retainer.Cold outreach flopped in his industry, so Matt pivoted to trade shows to build face-to-face trust with local business owners. He eventually turned those connections into paid speaking gigs that positioned him as an authority in the space. Most local clients did not even understand what a real marketing budget was, so educating them became step one.We also covered why he completely ditched organic social media management after realizing it burned out his team and provided zero financial return. Instead of selling bloated service packages, Matt shifted his focus strictly to high-impact strategy, email, and paid ads. Agency growth is rarely linear, and sometimes cutting useless deliverables is the fastest way to fix your margins.-----MENTIONS IN THE EPISODE:Contact Matt:jet@petenginemarketing.comLinkedIn: https://www.linkedin.com/in/mjaldrich13/Pet Engine Marketing:https://petenginemarketing.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Quality Suffers When Owners Step Away | Episode 217 31.07.2026 47dk

  [Cold open [Steroids, workout hacks, and AI-flagged social content.] ends at 08:25.]Stepping away from your agency before you have a proper scale built out is a fast track to lost revenue and client churn.In this episode, we break down a recent post from our friend Caesar, who lost $10,000 in monthly recurring revenue after taking six weeks off. While he attributed the lead drop to pausing client acquisition, the cancellations exposed what happens to deliverable quality when the owner steps out. We discuss why raising prices without adding extra value creates high churn the moment you step back from managing those relationships.Based on our conversations with multi-million dollar agency owners, you shouldn't hand off account management before reaching $2 million in revenue or sales before $5 million. Putting an early-stage agency on "autopilot" usually just means you are gliding toward zero. If you want to protect retention, you have to stay in the trenches and do the unsexy work required to maintain quality.-----MENTIONS IN THE EPISODE:Cesar's Reddit Post: "Down $10K MRR this summer - it's on me" (https://www.reddit.com/r/agency/comments/1ux8bxa/down_10k_mrr_this_summer_its_on_me/)-----PREMIUM:Join the Patreon and get exclusive content from this episode with more in-depth advice and hours of bonus content each month:https://www.agencygrowthpodcast.com/premium-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Competitor Interview: The Agency Built on Revenue Share (ft. Tyler Hoyt w/ Fast Break Digital Media) | Episode 216 24.07.2026 1sa 46dk

  We sat down with another competitor, Tyler Hoyt of Fast Break Digital Media, to compare how two niche agencies can serve similar clients while building completely different businesses.Tyler explains how he grew from managing every account himself to running a lean team built around revenue share, contractors, a VA, and a setter. We talk about getting out of fulfillment, hiring people who are better than you, and dropping the belief that you need to control everything.We also break down the realities of selling Meta Ads, setting minimum budgets, getting clients to create video content, and turning away prospects who will not do their part. Tyler shares real numbers on lead costs, close rates, acquisition costs, pricing, and why organic social is still his strongest source of new business.Fast Break is now doing around $70,000 per month without a bloated team. This is an honest conversation about retention, seasonality, client expectations, and what agency owners can learn from the competitors doing good work beside them.-----MENTIONS IN THE EPISODE:Follow Tyler:LinkedIn: https://www.linkedin.com/in/tyler-hoyt/Fast Break Digital Media:https://fastbreakdigitalmedia.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  The Mid 2000s Agency Model is Dying | Episode 215 17.07.2026 46dk

  [Cold open [Paintball, sick kids, and the problem with barber fades] ends at 05:58.]The agency model built on evergreen content and one reliable acquisition channel is starting to break.Last month, 25% of our Google ad spend went to LSAs, something that would have been unheard of a year ago. Now ChatGPT Ads, AI search, and changing platforms are forcing agencies to rethink both service delivery and client acquisition.We talk about why authority matters more than generic content, and how brand mentions, reviews, industry publications, social engagement, and video are shaping who gets trusted and recommended. Real credibility takes time. It comes from doing useful work and showing up in more than one place.For newer agencies, that may mean working for free to gain experience and cold calling when inbound is not there. For established agency owners, it means staying involved in sales, building beyond one channel, and accepting that the old playbook will not carry the business forever.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  This Is the Worst Year for Google Ads | Episode 214 10.07.2026 59dk

  [Cold open [Jake is moving... Again] ends at 10:40.]Google Ads feels weird right now, and we’re trying to figure out what changed.In this episode, we talk about what we’re seeing in real local lead gen accounts. LSAs are getting more attention, standard search ads feel weaker, CPAs are rising, and clients are asking fair questions.We also get into what we’re testing next, including AI Max, target CPA, Google-hosted lead forms, ChatGPT ads, and better reporting. No perfect answers here. Just honest testing, cleaner data, and saying the quiet part out loud.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Competitor Interview: The $3M Mistake That Changed His Business (ft. Nicklaus Conley w/ Tekton Growth) | Episode 213 03.07.2026 1sa 37dk

  We sat down with Nicklaus Conley to talk about what happens when marketing works faster than the business underneath it.Nick scaled his hardscaping company toward $3 million in contracts before a massive chunk of that revenue vanished in weeks. The crash wasn't a marketing failure; his operations and cash flow simply couldn't absorb the rapid growth. It is a harsh look at how high lead volume can give you dangerous, false confidence.We also broke down why bragging about cost-per-lead is meaningless if you do not track your true customer acquisition cost. Now, Nick is building a lean agency focused on productized offers and AI automation. He is mapping out the unsexy systems required to scale MRR without creating endless drudgery for himself.-----MENTIONS IN THE EPISODE:Follow Nick:Facebook: https://www.facebook.com/nicklaus.conley.2025/Tekton Growth:https://www.tektongrowth.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212 26.06.2026 1sa 22dk

  This week, we brought on Ezra from Green Frog Web Design to talk about what agency owners usually avoid: competitors, pricing, retention, and what “enough” actually means.Ezra works in the same lawn and landscape space we do, which is exactly why we wanted him on. Most agency owners treat competitors like enemies. We think that’s usually a barrier you made up yourself.We got into his path from lawn care and cold calling to building a niche web design and SEO agency with a low-friction monthly model. No giant retainers. No pretending every client needs the same thing. Just a clear offer, a specific niche, and a business built around retention.We also talked about the bigger question behind all of this: what are you actually building for? More revenue is great, but if the business forces you into a life you don’t want, that’s not much of a win. -----MENTIONS IN THE EPISODE:Follow Ezra:LinkedIn: https://www.linkedin.com/in/ezragreenf/Make & Model Advertising:https://greenfrogwebdesign.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  What We’re Working On in 2026 | Episode 211 19.06.2026 58dk

  [Cold open [Jake turns Iowa’s football stadium into a paintball field] ends at 10:39.]We’re trying to figure out what the next version of our agency actually looks like.SEO and Google Ads are still the foundation, but marketing alone has a ceiling. Adding more lead sources does not help much when clients only see the bad leads, follow-up is inconsistent, and everything gets compared to high-intent search.In this episode, we talk through what we’re testing right now. That includes Google AI Max, lead form campaigns, HighLevel, and one dashboard that brings leads from every platform into the same place.The bigger idea is moving beyond lead generation and into operations. Better qualifications, faster follow-up, sales coaching, and cleaner client data may be what makes the agency more valuable and less seasonal. We do not have it all figured out, but this is the boring work we’re doing to find out.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  AI Is Devaluing Your Agency | Episode 210 12.06.2026 1sa 1dk

  [Cold open [Jake’s 7,000-word schema study] ends at 11:56]AI is making clients question what they used to pay agencies for.In this episode, we talk about how clients are starting to look at agency work differently now that AI can give them a first draft, a basic design, a legal answer, a finance answer, or a marketing opinion in seconds. It does not have to be perfect to change how they think.That is the part agency owners need to pay attention to. The real threat is not always what AI can actually do, but what the client believes it can do.The value has to move somewhere else. Better thinking, better judgment, better relationships, better performance, and being the kind of partner clients actually trust when the AI gives them a confident answer that is wrong.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  When Agency Fatigue Sets In | Episode 209 05.06.2026 1sa 8dk

  [Cold open [Bad shaker bottles. Creatine. Gemini as a personal trainer.] ends at 08:43.]Cody and Jake talk through the weird spot agency owners hit when the business is growing, but the work starts feeling less fulfilling.This episode gets into the reality of running a productized agency at volume. More clients, more accounts, more expectations, and more moments where “just manage expectations better” stops being a useful answer.They also talk about what the next evolution of Evergrow might look like. Not just adding another marketing channel, but building operational tools around the problems clients already have: missed calls, weak follow-up, no review generation, bad lead handling, and messy sales processes.It’s part therapy session, part business discussion. The kind of conversation agency owners have when the machine is working, revenue is growing, and somehow the next problem still feels right in front of you.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  The Rise of the AI-Informed Client | Episode 208 29.05.2026 1sa 11dk

  [Cold open (Music opinions, Spotify habits, and Mr. Brightside trauma) ends at 09:40.]AI has given clients just enough language to sound confident, but not always enough context to be right.In this episode, we talk about what happens when clients start using ChatGPT, Gemini, or other LLMs to audit the work they already pay an agency to do. Sometimes the questions are fair. Sometimes they are just AI-generated checklists dressed up as strategy.We get into SEO advice, Google Ads testing, schema, CDNs, landing page structure, and all the tiny technical things that sound important online but often do not move the needle. We opened up our inbox to share real client emails and break down how we set firm boundaries.This is not an anti-AI episode. It is an episode about authority, trust, and what agency owners should do when clients start treating AI like the expert in the room.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Inside the Chaos of Automotive Marketing (ft. Jackie Studor w/ Make Model Marketing) | Episode 207 22.05.2026 1sa 46dk

  We sat down with Jackie Studor from Make Model Marketing to talk about the absolute grind of running a niche digital agency in the automotive industry. The automotive niche isn't built for standard agency plays. Jackie explained how her team navigates massive manufacturer compliance rules and co-op dollar systems where a simple error can cost a client thousands. Because of this intense nuance, they strictly hire account managers who have actual dealership experience. They also do something most remote agencies avoid: visiting every single client in person every month. It's a high-touch model that drives an impressive 48-month retention rate but creates distinct operational bottlenecks. We dug into those hurdles, from calculating service margins without billable hours to managing team capacity as the business scales. If you have ever thought about breaking into the car business, this episode is a realistic look at the industry. Car dealers do not buy from cold calls; they buy from industry peer groups and trusted referrals. It is a heavy, unsexy operation, but there is a lot to learn from how they structure their business.-----MENTIONS IN THE EPISODE:Follow Jackie:LinkedIn: https://www.linkedin.com/in/jackie-studor/Make & Model Advertising:https://makemodelmarketing.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Walking Away From a $2M Agency (ft. Dan Gent w/ Dear Agency Founder) | Episode 206 15.05.2026 1sa 54dk

  We sat down with Dan Gent, who ran his product design agency, Lighthouse London, for 15 years before walking away in 2023 and now writes his own newsletter, Dear Agency Founder.Dan details how Lighthouse reached 20 people and roughly $2 million in revenue before market conditions forced a closure rather than a traditional exit. He explains the dangerous "dip" where profit margins drop as you hire non-billable managers and ops staff to scale. This conversation is a blunt look at the reality that businesses often end by closing or walking away instead of a multi-million dollar payout.We also tackle the difficulty of design retainers and why clients often stop seeing value once the initial project is finished. Dan advises treating yourself as an employee with a set wage in your forecast so you can actually afford to hire your replacement. He also touches on how AI is commoditizing "grunt work," forcing designers to sell accountability and taste instead of just Figma files.-----MENTIONS IN THE EPISODE:Follow Dan:LinkedIn: https://www.linkedin.com/in/dangent/The Dear Agency Founder Newsletter:https://join.dearagencyfounder.com/?utm_source=agencygrowthpodcast-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Technology Is Changing Faster Than Agencies Can Keep Up | Episode 205 08.05.2026 53dk

  [Cold open [Jake’s $700 Caviar Mistake] ends at 13:45.]Technology is moving fast, but that doesn’t mean agency owners need to chase every new tool that shows up in their feed.In this episode, we talk about the pressure agencies feel to keep up with AI, automation, new ad platforms, and all the other tools everyone is suddenly yelling about. Some of it matters. A lot of it is just noise.The real question is not “what tool should we sell next?” It’s “what problem are we actually trying to solve?” We get into why chasing tools before defining the problem wastes time, creates bad offers, and makes agencies look more like hobbyists than operators.We also talk about where technology has actually helped us inside Evergrow, from call tracking to lead aggregation to niche ad platforms. The point is not to ignore new technology. The point is to use it when it helps clients get more leads, handle those leads better, and make smarter growth decisions.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  Should Agencies Show Clients Everything? | Episode 204 01.05.2026 1sa 7dk

  [Cold open [A listener feeds Cody’s Panda Express addiction] ends at 9:02.]Giving clients total transparency into their leads sounds like a good idea until they start seeing the garbage that comes with the gold.When you open the black box of lead generation, clients often fixate on the junk instead of the lower lead costs. Moving up the funnel with services like LSAs naturally increases the volume of "trash" leads your agency has to manage. If a client isn't prepared for that reality, they will panic over a drop in impressions even when ROI is climbing.We’ve realized our job is to provide results, which often means acting as a barrier between the client and the noise. We are now using voice and text AI to filter out non-serious leads before they ever land on a client's desk. Protecting your client's time this way prevents them from fixating on the "garbage" that naturally comes with scaling.Transparency without education is just a recipe for client anxiety. You have to decide if you want to be a raw data provider or a partner who protects the client’s time. It’s unsexy work, but it’s the only way to scale your agency without losing your mind.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  How to Get Clients with TikTok (ft. Cesar Gil w/ Symphony Advertising) 24.04.2026 1sa 34dk

  Cesar is back on the podcast this week to break down the unsexy reality of acquiring clients for his agency through organic social media.His current lead flow relies heavily on TikTok and high-intent searches from ChatGPT. Building this pipeline wasn't a quick win, as he spent around three years posting content before landing his first real lead. Instead of overproducing videos, he notes daily agency observations in Asana and films his thoughts directly on his phone.We also talk about dealing with negative comments and why defending your operational decisions online actually builds credibility with prospective clients. His content strategy eventually generated so much demand that he raised his baseline pricing to $1,250 just to intentionally slow down the volume. It is a solid reminder for the club that the most effective marketing strategies simply require patience and consistent execution.-----MENTIONS IN THE EPISODE:Follow Cesar:Tiktok: @cesargilLinkedIn: https://www.linkedin.com/in/itscesargil/Symphony Advertising:https://www.symphonyadvertising.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  How to Get Clients Using ABM (ft. AJ Doppke w/ Marketing Qubed) | Episode 202 17.04.2026 1sa 32dk

  [Cold open (People don't own fly swatters anymore) ends at 12:31.]This week, AJ Doppke joins us to talk about the unsexy reality of scaling an agency and why growing too fast can break your operations.AJ grew his gross profit by 70% in a single year. He openly admits it was a terrible experience. His operations struggled to keep pace with sales, forcing his small team to work uncomfortable overtime.Now, his agency focuses on forecasting revenue and building capacity before chasing new business. We dig into his strategy for acquiring these right-fit clients using account-based marketing. Instead of blasting automated cold emails, AJ curates a strict list of 100 ideal targets.He uses Gemini Pro to build the initial list. Then, he does the boring work of verifying contacts and building real relationships. This requires patience, but it builds a stable business for agency owners instead of a quick cash machine.-----AJ Doppke with Marketing Qubedhttps://marketingqubed.com/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact
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  How to Get Referral Clients on Autopilot (ft. Josh Kimmes w/ Bear North Digital) | Episode 201 10.04.2026 1sa 26dk

  Josh Kimmes is back on the podcast to talk about the boring, unsexy work of getting inbound leads without relying on an exhausting outbound sales machine.We break down exactly how his agency gets a steady flow of qualified prospects through highly specific industry service pages. Josh also walks us through his automated referral engine that triggers physical gifts and account credits when clients sign on. It is not about magic tricks, but building out systems that actually reward your clients for a job well done.Later in the episode, we get into the weeds on agency operations and the tech stack running behind the scenes. We discuss his onboarding flow that resets billing dates to buy time for delivery, and the reality of using AI and automation tools without falling for the hype.Building a legitimate operation takes time and heavy documentation. There are no shortcuts here, just agency owners sharing what works in the trenches. Give it a listen and see how you can apply these systems to your own agency.
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  Every Legal Mistake Your Agency Is Making (Ft. Sharon Toerek w/ Legal + Creative) | Episode 200 03.04.2026 1sa 31dk

  [Cold open (Jake's wife was gifted an at-home lobotomy kit) ends at 03:43.]This week, we sat down with Sharon Toerek, a legal expert who actually understands the agency world because she's been in it for decades.Sharon broke down the "three legs of the stool" for agency protection: intellectual property, solid contracts, and regulatory compliance. We dug into the messy reality of AI risk management, specifically how your team's casual prompts could be breaching client confidentiality or creating copyright nightmares. It's kind of the "boring" operational stuff that determines whether you actually keep the profit you make.We also looked at why your "one-page contract" might be leaving you wide open to employee poaching or lawsuits over stock photo licenses. Sharon explained why ownership of ad accounts and assets is a major trust hurdle for clients and how to use your contract to lead those tough conversations. If you're tired of "hoping" nothing goes sideways, this episode is a reality check on professionalizing your operation.-----MENTIONS IN THE EPISODE:Check out Sharon's website:https://legalandcreative.com/Or find her on LinkedIn:https://www.linkedin.com/in/sharontoerek/Jake's MarTech article, Shannon gave feedback on agencies owning ad accounts:https://martech.org/what-happens-when-ad-spend-goes-wrong/-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact