The Boss Mom Podcast

The Boss Mom Podcast

Dana Malstaff
Ülke Amerika Birleşik Devletleri
Dil EN
Bölüm 760
Son 13.08.2026

The Boss Mom Podcast is a show for mothers who are also entrepreneurs, hosted by Dana Malstaff, founder of Boss Mom LLC. It offers mom-centric business advice, raw truths about balancing motherhood and big dreams, and a supportive community. Each episode provides decision support, permission to pursue goals, and a mix of laughter, tears, and connection. The podcast aims to help moms build the business and life they love, one episode at a time.

Bölümler

  • "Thank God I Started When I Did" (with Brenna McGowan) 13.08.2026 31dk
    Brenna McGowan is back, and this one is not a launch strategy episode. It's the conversation she said she's never had publicly. Brenna started her business at 40, after more than a decade as a stay-at-home mom, because she needed an extra $500 a month. Eight years later, with her kids grown and gone or nearly gone, she had a realization that stopped her cold: thank God she started when she did. Not for the money. For who she gets to be now that the house is quiet. Dana and Brenna get into the guilt moms carry for wanting something of their own, the middle space nobody has named where you're still doing all the mom things and working eight hour days anyway, and why the advice to "charge your worth" may have done more damage to moms than almost anything else in the online business world. You'll hear: The empty nest realization that reframes every hour you've spent feeling guilty about your business Why the lead-up to a hard season is often worse than the season itself, and how to spot the story you've been handed Brenna's actual origin story: $500 a month, an electric bill, and zero qualifications "I was my own paid intern" and why that mindset builds real confidence Why "charge your worth" is bad advice, and what to charge instead The big-launch model and why it structurally breaks moms How to stay unattached from the outcome without stopping caring The unglamorous work that becomes your intellectual property This one's for any mom who's wondered whether wanting more makes her selfish, or whether it's too late to start. Mentioned in this episode: Brenna's site and Pre-Launch Plan Program: brennamcgowan.co Behind the Launch: behindthelaunch.co Brenna on Instagram: @brennamcgowanco Behind the Launch Facebook group: join here Brenna's launch calendar tool (BossMom affiliate link): brennamcgowan.co/bossmom-calendar BossMom Community (free): bossmom.com/community BossMom+: bossmom.com/join
  • The Three Stages Every Mom Goes Through (Nobody Names Ours) 06.08.2026 17dk
    The internet has started calling it the messy middle: that stretch where you don't want a 9-to-5 away from your kids, but you also want something of your own that makes you feel like a whole person. In this solo episode, Dana argues that the name is doing real damage, and then goes somewhere unexpected with it. At her son's middle school orientation, Dana heard that kids move through three stages: understanding the family dynamic, then finding their community, then working out who they want to independently be. Moms move through the exact same three stages. Nobody names ours. And instead of an institution built around it, we get shame. If you've been walking around convinced you're behind, this episode gives you a different word for where you actually are. You'll hear: Why the term "messy middle" is doing more damage than we realize, and why renaming it isn't the fix The belief → thought → action → result chain, and why the work has to start at belief The ten tabs reframe (three are making money, three are making your family healthier, three are you) Why shame is not a launching position, and what it's quietly costing you "Mothers are the neck," and the buying power moms consistently refuse to own Why losing your identity after a baby is supposed to happen The three stages every mom moves through, and why almost everyone is in stage two grading herself against stage three Why you can't skip stage two, and what happens when you try This is for any mom who feels behind, scattered, or like she should have figured herself out by now. Mentioned in this episode: BossMom Community (free): bossmom.com/community — also searchable as "BossMom" in the App Store BossMom+: bossmom.com/join Email Dana: dana@bossmom.com Becoming Boss Mom (the book Dana is currently shopping to traditional publishers)
  • Motherhood Isn't a Role. It's a Creative Force. (with Dr. Gertrude Lyons) 31.07.2026 41dk
    I read Dr. Gertrude Lyons' book Rewrite the Mother Code and immediately wanted to get everyone in a room and talk about it. She's a maternal identity expert with a doctorate, nearly three decades of coaching, and a worldview that breaks motherhood wide open: motherhood isn't a role, it's a creative force. It shows up in your business, your relationships, your dreams, and most importantly in how you mother yourself. In this conversation we get into why almost every mom loses herself at some point (including the ones with degrees in this exact subject), why self-doubt is the number one obstacle moms name, and what it takes to actually come back. You'll hear: Why you're already mothering, whether or not you have children The catalysts that reliably knock moms off track, and why drifting is the assignment rather than the failure Where the erosion of self-trust actually comes from, and how we got cut off from our own intuition The $100 answer that fixed my daughter's year of stomach pain after a doctor said girls are just dramatic Why the truth is an act of kindness, and how "keeping the peace" costs us more than we realize The say-no assignment, and why not explaining yourself is the hard part "He knows he's enough and I know I'm not too much," and why so many moms think they have to earn the right to just be The conversation my thirteen-year-old started with me, and what it proved about doing the inner work This is for any mom who has quietly wondered where she went, and whether it's too late to go get herself. Mentioned in this episode: Dr. Gertrude Lyons' book and site: drgertrudelyons.com 2027 self-mothering retreats (Mexico, Ireland, Malta, Chicago): drgertrudelyons.com/retreats2027 TEDx talk, Rewrite the Mother Code: youtube.com/watch?v=NZ9ZF8JKIDY Instagram: @drgertrudelyons Substack: gertrudelyons.substack.com BossMom Community (free): bossmom.com/community BossMom+: bossmom.com/join
  • The Story You Tell vs. The Story You Live (with Chandler Bolt) 23.07.2026 42dk
    Chandler Bolt has been a friend of the show for years, and this conversation felt like it. He also doesn't have kids yet, which makes it kind of funny that this turned into one of the more honest conversations we've had about the gap between the story we tell (on stage, in a book, online) and the story we actually live behind closed doors. Dana and Chandler get into walking the walk, why authenticity beats polish every time, modeling instead of martyring yourself for your kids, and why the people closest to you deserve the mic, even when the truth stings. Plus: Dana and Chandler are teaming up for a free live training on July 29th, and you'll want to be there. You'll hear: Why what you do behind closed doors matters more than what you post How to reverse engineer what you actually want in your business before you chase another goal Why authenticity beats polish every time The "model, don't martyr" philosophy for ambition and motherhood Why seasons of parenting (and business) are allowed to change your priorities Chandler's honest story about losing, then finding, his authenticity Why the people closest to you deserve the mic, even when the truth stings Mentioned in this episode: Free training with Dana and Chandler, July 29th at 2pm PT / 5pm ET: selfpublishing.com/dana Chandler's company: selfpublishing.com Book a call with Chandler's team: selfpublishing.com/bossmom Boss Mom Community (free): bossmom.com/community Boss Mom+: bossmom.com/join
  • How to Trust Your Own Pace and Stop Comparing Your Business to Someone Else's Win (with Em Connors) 16.07.2026 40dk
    This week Dana sits down with Em Connors of The Creative Bodega for an honest, no-filter conversation about comparison, confidence, and money mindset, sparked by watching a creator go from unknown to multimillionaire almost overnight. Dana and Em both had a rough week of unfollowing, re-following, and wondering what was wrong with their own pace. This episode is the debrief. They get into why "new" isn't always what it looks like, why 90% of the block women feel in business comes down to self-doubt (not strategy), why launches were never built for the seasonal reality of a mom's life, and the money trauma both Dana and Em inherited from their own dads, and how to finally paint your own truck. You'll hear: Why comparing your business to someone's overnight win is comparing yourself to a story you don't have the full data on The real math behind viral launch reviews (it's not what you think) Why self-doubt, not strategy, is the number one block for most women building a business The "bravery isn't in a safe community, it's on the internet" reframe Em's "paint your truck" money mindset story Why launches aren't built for moms, and how to protect your own season anyway This is a must-listen for any mom who's had a hard week of scrolling lately. Mentioned in this episode: The Creative Bodega: thecreativebodega.com The Content Coven: thecreativebodega.com/the-content-coven Em on Instagram: @the.creative.bodega Boss Mom Community (free): bossmom.com/community Boss Mom Plus: bossmom.com/join
  • Why Working Harder Is Quietly Wrecking You (And What Daniella Devine Does Instead) 09.07.2026 37dk
    Daniella Devine did all the things. The degree, the second degree, the big deputy director job. Then she had a baby and hit the quiet, spiraling question so many of us know: this is not it. In this episode we go deep on what actually comes next. Daniella is a third-generation business owner, a business buyer, and a commercial real estate agent who now acquires and grows Main Street businesses, all while raising young kids. We talk about the dull ache of discontentment that shows up in early motherhood, why working harder will quietly deplete you, and the reframe that finally lets a business grow. We get into the "no one's coming" reality of being the hunter, gatherer, and caregiver all at once, how to build a support system so you stop asking one person to be your savior, and how to know which person to call when you need a shoulder versus the hard truth. Plus the seasons nobody warns you about, and why the small moments (yes, including the popcorn game) are the whole point. Find Daniella on Instagram @thedanielladevine and at thedanielladevine.com. Come build your business differently inside the free BossMom Community at bossmom.com/community, with networking events, mindset workshops, daily mindset audios, and a dedicated app off social. When you are ready to level up with the right marketing plan and the implementation support to hit your financial goals, join us in BossMom+ at bossmom.com/join.
  • Know Your Zero: The Tom Hanks Trick for Raising Confident Kids (with Presilah Nunez Davis) 02.07.2026 50dk
    What does getting a fast pass at Universal Studios have to do with building a business? More than you'd think. This week Dana sits down with Presilah Nunez Davis, founder of The Finer Points, a coaching practice built at the intersection of performance psychology, neuroscience, and modern etiquette. Presilah spent over a decade as a working actor before motherhood shifted her focus, and she now teaches the exact skills, presence, eye contact, recovering from mistakes gracefully, that separate the person who commands a room from the person who shrinks in it. This conversation will change how you think about what you're teaching your kids, and what you never got taught yourself. You'll hear: Why "etiquette" is really just the hyper-awareness of the feelings of others The 2 a.m. Instagram scroll that turned into an entire business Why Dana teaches her kids to "ask for the ketchup," and what that has to do with pricing your work The "know your zero" framework for understanding your own natural presence The acting class critique that reframed everything Presilah teaches about perfectionism Why "the fourth grader is king" and imperfection is what actually builds connection Five simple ways to start building confidence in your kids today This is for any mom who wants her kids (and honestly, herself) to walk into a room and stay in it. Mentioned in this episode: Presilah on Instagram: instagram.com/presilah The Finer Points: discoverthefinerpoints.com BossMom Community (free): bossmom.com/community BossMom+: bossmom.com/join
  • Don't Do His Laundry: The Rule That Went Viral and What It Really Means for Moms (with Paige Connell) 25.06.2026 42dk
    Paige Connell went from zero kids to four kids in under three years — foster care, adoption, two biological pregnancies, and a baby born during COVID while her husband, a blue-collar first responder, never worked a single day from home. What happened next is a story about the mental load of motherhood that every mom in a partnership needs to hear. This isn't a conversation about chores. It's about the assumptions that build up without anyone saying a word, the resentment that follows, and the real conversations that change things. Paige didn't do her husband's laundry. He cooks dinner most nights. People have feelings about both of those things online. What actually matters is the system underneath, and how they built it. You'll hear: Why the mental load snowballs without anyone intending it to The laundry rule Paige's mother-in-law gave her years ago (and why it's actually about resentment, not laundry) Why defensiveness is normal, and what matters is what happens after The "third option" between sucking it up and leaving What to do when you're growing and your partner isn't How to build a division of labor based on strengths instead of assumptions What it actually looks like on the other side of two years of hard conversations This one is for any mom who is carrying more than her share and doesn't quite know how to start the conversation. Mentioned in this episode: Paige on Instagram: @sheisapaigeturner Paige's website: shesapaigeturner.com  Paige's Substack (Lessons Learned): substack.com BossMom Community (free): bossmom.com/community BossMom+: bossmom.com/join
  • She Replaced Her Teaching Salary in Five Months as a New Mom (with Laura Jennings) 18.06.2026 43dk
    Laura Jennings was a college professor with a master's degree, doing everything she'd been taught to do — until her daughter was born and she realized the life she'd built didn't fit the mom she was becoming. Five months after discovering virtual assistance, she'd replaced her teaching salary. Two years later, she'd tripled it. Her daughter never spent a day in daycare. In this episode, Dana and Laura get into exactly how moms can become virtual assistants using skills they already have — and why right now is one of the best possible moments to start. You'll hear: Why "too good to be true" is just a stage, and how to stack evidence until it becomes your new normal The ladder of believability: how imposter syndrome fades when you take action instead of waiting to feel ready Why "I'll work with anyone" is the wrong starting point — and how to find clients you actually enjoy working with The AI question answered honestly: what VAs can use it for, and why it's not replacing them The identity shift that nobody warns moms about — and why the flexible income path is one of the few structures that actually honors it What moms with 10 to 20 hours a week need to know about the current market for contract work This one is practical, personal, and full of permission for moms who've been sitting on the edge of making a move. Mentioned in this episode: Laura's free "Get Started as a VA" masterclass: laurajtraining.com/masterclass-registration-guest-podcast Laura on Instagram: @hey.lauranicole Laura on Threads: @hey.lauranicole Your Virtual Assistant Coach podcast: Apple Podcasts BossMom Community (free): bossmom.com/community BossMom+ ($197/year): bossmom.com/join
  • Trusting Your Intuition: Why Inspired Action Wins (with Keira Brinton) 11.06.2026 47dk
    This week is an interview, and it's one of my favorites in a long time. I sit down with Keira Brinton, founder of JOA Publishing and known as The People's Publisher, a single mom of five who built a multi-million-dollar company in three years by merging deep faith with serious strategy. Keira is high energy in the exact way I am, so the two of us together will get you fired up. But she also gets vulnerable in a way I did not see coming. The big idea: trusting your intuition is not woo, it's the fastest path to action. When you stop avoiding the thing you're scared of, your business can move at the speed of light. You'll hear: The "face your dragon" story, and how Keira unblocked nine months of stuck in two weeks Why whatever you feel inside shows up in your outer world An honest, tender conversation about friendship, loneliness, and outgrowing people as you grow Why books are the one thing that lasts, and why real leaders need to write now Keira's "ask, listen, do" method and how to actually hear the answer Why moms are wired to stop receiving, and how to get it back Why you can say yes before you're qualified, and act before it's perfect This is a must-listen for any mom building a business who's felt stuck, scattered, or behind despite doing all the right things. Mentioned in this episode: Keira's Mini Book Activator Course ($197): go.keirabrinton.com/minibookactivator Keira on Instagram: instagram.com/keirabrinton BossMom Community (free): bossmom.com/community BossMom+ ($197/year): bossmom.com/join
  • The Midlife Awakening Nobody Warned You About (With Katy Rexing) 04.06.2026 36dk
    This week isn't a how-to, it's a heart-to-heart. Dana sits down with meditation teacher Katy Rexing to talk about the midlife awakening for moms: that wobbly, something's-off, where-did-I-go season so many of us hit in our late 30s and 40s. If you've been quietly wondering whether something is wrong with you lately, this is the episode that tells you the truth. Nothing is wrong with you. You're right on schedule. Katy rebuilt her entire life from the inside out after years of "perfecting perfection" led her straight into panic attacks she couldn't name. Dana shares her own panic attack on a bridge and the traumaversary behind it. Together they get into why this unraveling is by design, and how to meet it with peace instead of fear. You'll hear: Why almost every woman hits a wall around 40, and what "I am done being at war with you" really means Why a panic attack is your body crying to be heard, not a sign you're broken The case that this midlife awakening is by design, and why you shouldn't try to dodge it Why you can't "just love yourself" yet, and the step almost everyone skips How to stop riding the roller coaster of likes, gold stars, and outside validation Dana and Katy's friendly debate on whether every mom should have a business Why this is the most supported, least lonely time in history to do this inner work This is a must-listen for any mom who's felt scattered, behind, or like she's quietly falling apart for no reason. You're not. You're right on time. Mentioned in this episode: Katy Rexing's website + WithIn podcast: katyrexing.com Katy on Instagram (comment PRACTICE for her starter meditation toolkit): @katyrexing BossMom Community (free): bossmom.com/community — where moms get help clarifying goals and building the focus skills to hit them BossMom+ ($197/year): bossmom.com/join — the right marketing plan + implementation support for your business
  • Why You Can't Out-Strategy What You're Feeling with Jaclyn Orent of Cultural Catalyst Network 28.05.2026 43dk
    This week isn't an interview, it's a real, ranty discussion. Dana sits down with Jaclyn Orent, co-founder and frequency architect of the Cultural Catalyst Network, to break down one of the most important truths every mom needs to hear right now: you cannot out-strategy what you're feeling. No morning routine, no new funnel, no productivity hack is going to fix what's actually a frequency problem. And there's nearly 60 years of consciousness, change, and scaling science to back it up. If you've ever felt scattered, behind, "off," or like you're working as hard as you can without it adding up — this is the episode that flips it. You'll hear: Why the rise and fall of empires happens every 80 years, and what that means for moms right now The science of resonance and why moms are the natural cultural catalysts of this era The "good enough economy" and why your voice is more valuable than ever Dr. David Hawkins' scale of consciousness and the critical threshold of 200 The three-step "let go" practice that actually works (and why most affirmations don't) The difference between self-sacrifice and true sacrifice Why your kids cannot be your purpose (and what to do instead) This is a must-listen for any mom who's felt the pull toward something bigger and didn't have the language for it. Mentioned in this episode: Jaclyn's free Science-Backed Secrets to Catalyzing Culture Masterclass: culturalcontribution.com/masterclass Jaclyn on Instagram: @culturalcatalystnetwork Jaclyn on LinkedIn: linkedin.com/in/jaclynorent BossMom Community (free): bossmom.com/community BossMom+: bossmom.com/join
  • How to get back into focus after all the daily distractions 21.05.2026 27dk
    If you've ever resented your own schedule, this episode is for you. In this solo, Dana gets vulnerable and shares the one skill that changed her business, her motherhood, and her experience of life more than any strategy ever has. It's not a productivity hack. It's not a morning routine. It's the simple, life-altering practice of recognizing when you've drifted, and coming back to focus. Recorded as Dana's last episode before turning 45, this is a reflective, honest look at the inner work that actually moved her business, the chiropractor analogy that reframed how she sits in discomfort, and the one line she says to herself that has replaced every affirmation she's ever tried. If you've ever felt scattered, behind, or like your kids are the reason you can't get anything done, this is the episode that flips that. You'll hear: The one skill every mom should build before any other (and why it matters more than any tool) Why your kids probably aren't the actual distraction, and what is The chiropractor analogy for sitting in the discomfort of growth The inner work that finally moved Dana's business forward (it wasn't strategy) Dana's "I would never sabotage someone I love" line that replaces every affirmation Why being cringe, quirky, and fully yourself is the whole point The 5-step focus practice you can start today This is for any mom who feels behind, scattered, or like she's working as hard as she can without it adding up. Mentioned in this episode: BossMom Community (free): bossmom.com/community — where moms get help figuring out their goals and building the focus skills to actually hit them BossMom+ ($197/year): bossmom.com/join — the right marketing plan + implementation support for your business
  • Why You Can't Schedule Your Way Out of Mom Burnout (with Irin Rubin of MamaZen) 14.05.2026 46dk
    This week, Dana sits down with Irin Rubin, founder and CEO of MamaZen, a mental wellness app for mothers. Irin's story is one a lot of moms will recognize: a difficult first delivery, severe colic, hospitalization, PTSD in the second pregnancy, and the slow realization that the high-speed train of motherhood didn't have stops. What she discovered next changed everything: nervous system regulation isn't another thing to add to your overwhelm. It's the thing that makes the rest of your life feel possible. If you've ever felt like the world keeps telling you to "just slow down," "just give yourself permission," or "just take a bath," and none of it actually helps, this episode is for you. You'll hear: Why the answer to overwhelm is never "do more" (and what actually works) The science of fight-or-flight and why most moms live there by default Irin's "math story" with her daughter, and how self-talk literally changes outcomes Why your kids hear every word you say (including how you talk to yourself) The line Irin uses to filter unsolicited advice without conflict Why saying no gets easier (not harder) once your nervous system is regulated How regulating your nervous system creates generational change for your kids This is a must-listen for any mom who's tired of being told the answer is more self-care, more scheduling, more permission. The real answer is quieter, deeper, and works. Mentioned in this episode: MamaZen app (free 7-day trial, iOS and Android): mamazen.com Book: MamaZen: The Parenting Method on Amazon Irin on Instagram | Facebook | TikTok Boss Mom Community (free): bossmom.com/community
  • The world doesn't want experts anymore..which is great for us moms. 07.05.2026 39dk
    This week is different. It's not an interview, it's a real, ranty discussion. Dana sits down with buyer psychology expert Katie Read to break down something every mom growing a business needs to hear: right now is one of the easiest times in a decade to grow a business as a mom. Big companies are hunting small audiences. AI just made your voice the most valuable thing you own. And the rules for how you build, sell, and show up have completely changed in your favor. If you've ever felt behind, too small, or like you needed a bigger platform before you "really" started, this episode is going to flip that. You'll hear: Why "the fourth grader is king" and why being two steps ahead is enough The "good enough economy" and why it's coming for regurgitation businesses The scars vs. wounds framework for vulnerability that builds authority (not pity) Why newsletters are roaring back, and why your messy human voice is gold right now How to use AI for structure without letting it steal your voice First principles thinking: why the old "video module + Facebook group" model is breaking The two (and only two) things you should actually be using AI for in your business This is a must-listen for any mom running an online business.  Mentioned in this episode: Katie's free AI prompts for buyer psychology: buyerpsych.com/freeprompts Katie's Incubator program (rebuild your offer for the 2026 buyer): incubator.katieread.com Katie's main site: BuyerPsych.com Boss Mom Community (free): bossmom.com/community Boss Mom Plus: bossmom.com/join
  • The Crockpot Effect: How AI Is Quietly Becoming Every Boss Mom's Secret Weapon 30.04.2026 23dk
    The world is swirling my beautiful BossMom! AI, shifting buyer behavior, businesses opening and closing overnight. So what should mom entrepreneurs actually focus on right now? In this episode, Dana gets real about the difference between hustling (good!) and hustle culture (not so much), why AI is the crockpot of our generation, and exactly how she's using ChatGPT and Claude to run her life and scale Boss Mom, without burning out. You'll hear: Why "slow down" isn't always the right advice (and what to do instead) How Dana uses ChatGPT as her personal assistant, and her midnight therapist The three things Claude does better than anything else for mom entrepreneurs The "last 10%" problem that's keeping most moms invisible Why nano communities are quietly winning (and why that's incredible news for you) Plus a vulnerable behind-the-scenes story about a midnight spiral, a partner conversation, and how AI helped Dana reset before bed. Whether you're scaling a business, juggling clients, or just trying to figure out what to do with all the AI noise, this episode will give you a clearer, more permission-filled path forward. Mentioned in this episode: Boss Mom Community (free): bossmom.com/community Boss Mom Plus ($197/year): bossmom.com/join Nurture to Convert Messaging Strategist Certification: bossmom.com/ntccert
  • 4 Buyer Psychology Hacks You Need To Know With Katie Read 23.04.2026 41dk
    Dana invited Katie Reed onto the show after reading just one of her emails — and this conversation did not disappoint. Katie is a Forbes-featured buyer psychologist and AI strategist who spent 20 years as a psychotherapist before turning her expertise toward why people buy (and why they don't). In this episode, Dana and Katie dig into the Castle Guard Framework — four core psychological guards that run every purchase decision — and why traditional objection-handling actually makes things worse. They also get into the "husband objection," how to use AI to understand your buyers at a deep level, and why your customers aren't objecting at all — they're protecting themselves. What We Cover IntroWhy Dana invited Katie on after just one email — and what that says about great messaging MindsetScars vs. wounds: the difference between vulnerability that builds connection and vulnerability that invites pity FrameworkBuyers don't object — they guard. The psychology behind why your sales tactics may be making things worse Guard 1Drive — emotional motivation, urgency, and whether someone has the energy to actually do something Guard 2Identity — current vs. aspirational identity, belonging vs. uniqueness, and why moms tend to nail this one Guard 3Risk — financial, functional, social, and self-blame risk (and why a money-back guarantee isn't enough) Guard 4Pattern — the most overlooked guard: daily habits, status quo bias, and how disruption stops people cold TacticsSupporting the defense: the therapy technique that works just as well in sales calls Real TalkThe "talk to my husband" objection — and Dana's conversion-boosting trick for handling it with integrity AIUsing AI to understand your buyers at scale — and Katie's "fetch" prompt trick for auditing your sales page BonusKids, entrepreneurship, and why we should stop making our children wait to create value Key Takeaways Buyers guard — they don't object. Meeting them where they are relaxes the guard; fighting it tightens it. Every purchase runs four internal scans: Drive, Identity, Risk, and Pattern. Your messaging needs to address all four. "Time and money" are almost never the real objection — they're surface-level stand-ins for something deeper in one of the four guards. Supporting the defense (a therapy technique) is one of the most powerful sales tools you're not using. AI is your best tool for understanding buyer psychology at scale — use it on your transcripts, reviews, and sales calls. Share from scars, not wounds. Your audience shouldn't have to be your therapist. Resources + Links Guest Resource Free AI Buyer Psychology Prompts Katie is dropping a free resource with 10 prompts to help you understand the psychology of your specific buyers. Join her email list to get it plus a new AI prompt every week. Katie's main site (Castle Guard Framework)buyerpsych.com Katie's consulting & speakingkatieread.com Join the Boss Mom Community (free)bossmom.com/community Upgrade to Boss Mom Plus — $197/yearbossmom.com/join
  • How Amanda Northcutt Built a Business That Runs Without Her (And How You Can Too) 16.04.2026 34dk
    Dana met Amanda Northcutt at a Circle event and was immediately struck by how Amanda showed up — traveling, exploring, fully in visionary mode while her business ran without her. In this conversation, Amanda shares how she got there: from a health crash at 26 that forced her to reinvent her career, to building Level Up Creators into a team of 20 that constructs real, scalable businesses for thought leaders. Along the way, Dana and Amanda dig into the identity work that holds so many of us back, why experts are actually becoming more valuable in the age of AI, and the five things every recurring revenue business must have. What We Cover: IntroHow Dana met Amanda and why she was the most valuable person in the room BackgroundAmanda's journey from workaholic to 20-hr weeks to founding Level Up Creators MindsetPlaying small even after big success — and how to peel off everyone else's expectations IdentityWhy we link growth with losing ourselves (and how to flip that script) FrameworkThe 5 things every successful recurring revenue business must have AI + ExpertsWhy the age of AI is actually the best time to be an expert — the HEARR framework Wrap-upMoney, bad people, and why growth is the most loving thing you can do for yourself Connect with Amanda: Connect with Amanda on LinkedInlinkedin.com/in/northcuttamanda Level Up Creatorsmrraccelerator.com Email amanda@welevelupcreators.com LinkedIn linkedin.com/in/northcuttamanda About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com Join the Boss Mom Community (free)bossmom.com/community Upgrade to Boss Mom Plus — $197/yearbossmom.com/join
  • Why Success Feels So Scary for Moms 09.04.2026 24dk
    In this episode, Dana unpacks something so many moms in business quietly carry: self-doubt, imposter syndrome, and the feeling that maybe success just isn't meant for them. But what if that's not actually the problem? What if the real issue is that success feels unsafe? Dana shares why moms often reject abundance without even realizing it, the hidden "mom math" that keeps women small, and the belief systems that make success feel like a threat to motherhood, relationships, identity, and worth. Inside this episode, she explores: why moms aren't usually afraid of failure the real reason success can feel scary the 3 beliefs that keep moms playing small why abundance doesn't make you a bad person how your business can model self-worth and emotional honesty for your kids what it means to stop rejecting the life you actually want If you've ever felt torn between wanting more and feeling guilty for wanting it, this episode is for you. ✨ Join the free Boss Mom community: bossmom.com/community ✨ Explore Boss Mom Plus: bossmom.com/join
  • Breaking the Shame Cycle in Parenting with Wendy Snyder 02.04.2026 33dk
    In this episode, Dana sits down with Wendy Snyder to talk about her new book, Fresh Start Your Family: Powerful Parenting to Restore Peace in Your Home, and the deeper truth behind raising strong-willed kids. This conversation goes far beyond parenting tactics. Dana and Wendy unpack the connection between shame, perfectionism, nervous system regulation, emotional literacy, and the invisible burden so many moms carry when they feel responsible for fixing everything. They talk about why the traits we're taught to tone down in ourselves and our kids are often the very things that make us powerful, resilient, and uniquely suited for the lives we're meant to live. In this episode, they discuss: why strong-willed kids are not a problem to solve how shame gets passed down through parenting systems the connection between perfectionism and control why play, curiosity, and emotional honesty matter so much how to help kids learn peaceful conflict resolution what moms can let go of so they stop carrying the weight of everything Connect with Wendy: Book: Fresh Start Your Family — FreshStartFamilyOnline.com/pre-order Podcast: Fresh Start Family Show Instagram: @freshstartwendy Free Strong-Willed Kids Learning Bundle: FreshStartFamilyOnline.com/secrets

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