The Game with Alex Hormozi

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• How I’d Scale This Business From $1M to $3M 21.07.2026 23dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most businesses don’t have a growth problem. They have a volume problem. In this episode of Scale or Fail, Alex helps a seven-figure sticker education business unlock its next stage of growth by fixing the biggest constraint: customer acquisition. He breaks down why more ad spend requires more creatives, why scaling requires moving up the awareness ladder, and how restructuring the offer can dramatically improve cash flow. In this episode 00:00 Introducing Mim’s seven-figure sticker business 05:14 Increasing traffic spend on Meta ads 07:26 Using AI and UGC to increase creative volume 10:53 Awareness hooks to scale ads 13:07 Restructuring the annual offer 16:50 The 7-day trial bootcamp concept 21:53 Scaling roadmap review More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• Why Saying Your Business Isn't Scalable Is the Wrong Diagnosis | Ep 987 16.07.2026 12dk

  Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’s the decision to break what’s working, while the solution to the existing scaling limitations is already in motion. In this episode 00:00 Breaking the scalability myth 02:43 Supply-constrained vs demand-constrained businesses 04:01 Scaling is supposed to be hard 07:37 You can’t delegate execution 09:26 Difference between features and bugs More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• Scaling a $300K Moving Company in 60 Minutes 14.07.2026 34dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Using real numbers and examples, he reveals the secret to creating offers people will pay 10X more for and how to identify the right customers for them. In this episode 00:00 Introduction 02:49 Fixing the moving business from back to front 06:30 Building a VIP referral offer for realtors 12:11 Adding premiums and price caps 14:46 Sales call script and objections 20:33 SMS and Instagram DM outreach 22:12 Brokerage integration blueprint 27:05 Review spiff script 30:03 Recap and current position on the scaling roadmap More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The Downsell Math and How to Build an Offer Worth 10x More | Ep 986 09.07.2026 9dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for. In this episode 00:00 Why middle pricing kills businesses 01:40 Three frameworks for premium pricing 04:04 Tactics for closing high-end clients 08:07 Reverse engineering ease and delivery More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The Only Two Numbers That Decide If Your Business Survives | Ep 985 07.07.2026 13dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operations scale, and how ignoring it will kill cash flow before anything else. In this episode 00:00 Why models beat methods in business  01:11 The two numbers that matter most 04:15 How to calculate LTV and CAC  08:19 Target LTV/CAC ratios by automation More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• 3 Levels of Building a Personal Brand | Ep 984 02.07.2026 15dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant. In this episode 00:00 Stage 1: Do epic work 02:31 Stage 2: Build strong associations 04:59 Bud Light, Coke, and Apple’s ad mistakes 10:43 Stage 3: Defend the belt More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• How to Create Content That Leads to Buyers | Ep 983 30.06.2026 10dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.  In this episode 00:00 The disconnect between reach and revenue 02:00 Testing top-of-funnel vs. revenue-generating content 06:18 Why algorithm signals are misleading 07:19 How to create “vertical value” content More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch More Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The Barbell Strategy for Surviving the AI Shift | Ep 982 25.06.2026 12dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history. In this episode 00:00 Humans with superior tools always win 04:06 Barbell strategy for the future 08:10 The phase shift analogy 10:20 Next steps: how to automate daily tasks More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Explore ACQ Vantage: https://www.skool.com/acq/about  Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The Psychological Power That Wins Every Negotiation Before You Sit Down | Ep 981 23.06.2026 11dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done. In this episode 00:00 Introduction to negotiation tactics 01:10 Leveraging BATNA (best alternative to a negotiated agreement)  06:29 Anchoring: how the first number controls the deal 09:38 Negotiating with terms instead of price More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• I Caught My Employee Stealing. What Should I Do? | Ep 980 18.06.2026 10dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity. In this episode 00:00 How to handle an employee caught stealing 03:19 The Ozark story that describes employee theft perfectly 06:00 Why reputation is an asset worth protecting 08:26 The long-term reward of ethical decisions More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The 4 Ways To Build Trust | Ep 979 16.06.2026 10dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight. In this episode 00:00 Why trust feels vague and its true definition 01:11 Four types of trust and their determinants 03:51 When to trust someone and why trust matters 06:05 How to become trustworthy More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• Stop Trying to Fix the Thing That's Working | Ep 978 11.06.2026 13dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit. In this episode 00:00 The belief that a business isn’t scalable 02:45 Giving solutions time to work 04:29 Expectations vs a realistic timeline 06:51 Why all businesses are scalable 09:05 Sticking with one business opportunity More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977 09.06.2026 10dk

  Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment. In this episode 00:00 The 3 contexts where negotiation skills apply 00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs) 03:46 Tactic #2: Reciprocity and culture 08:00 Tactic #3: Framing offers as investments More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• How to Build a Brand in the Age of AI | Ep 976 04.06.2026 13dk

  Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale. In this episode 00:00 The creator risk continuum 03:22 Why “B2 Prosumer” money advice needs credentials 05:22 B2B creator advantage: proof and credibility 07:42 How to provide proof at scale 11:43 Demonstrate and document delivery to build proof More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The 4 Paths To Mega Money | Ep 975 02.06.2026 25dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough. In this episode 00:00 Four wealth paths explained 01:44 Path #1: Bootstrapping a business with your own money 06:25 Path #2: Raising capital and using other people's money 11:31 Path #3: Investing in other people's businesses 16:48 Path #4: Fund management and maximum leverage 21:02 How to attract capital by finding exceptional deals More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• The Bouquet Theory of Building a Brand From Zero | Ep 974 28.05.2026 15dk

  Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying. In this episode 00:00 Branding as a deliberate pairing of things 03:44 How to recover from bad pairings 05:29 Offering great products to reinforce great branding 07:35 The 3 metrics that measure brand strength 12:01 Tradeoffs can happen when you expand your audience 13:42 How Alex intentionally built his brand More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• Most Businesses are Hard to Scale | Ep 973 26.05.2026 20dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owners predict their wealth to the moat framework top brands have used for decades, he provides the playbook every entrepreneur needs from the start to succeed. In this episode 00:00 Sticky businesses: logo vs. net revenue retention 03:50 Examples of sticky and non-sticky businesses 07:46 Expensive products: pricing for high gross margins 09:57 Operating in expanding industries and markets 11:39 Low operational complexity and low capital expenditure 14:52 Uniqueness: building a competitive moat More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• How to Monetize an Audience Without Selling Out | Ep 972 21.05.2026 8dk

  Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers. In this episode 00:00 Raw vs. curated social media content 01:29 How volume creates influence 02:45 The shift from social media to interest media 04:41 Leveraging IRL feedback in content creation 05:40 Understanding your real market size More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• Watch This If You Own a Service Business | Ep 971 19.05.2026 36dk

  Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location. In this episode 00:00 A review of Cory’s HVAC business 04:37 Game plan and Cory’s position on the roadmap 06:21 Pricing strategy: increasing prices for higher profits 09:27 Ads and landing page optimization 16:02 Reactivation emails, campaigns, and angles 21:01 Cross-platform retargeting and email sequences 24:00 Affiliate program strategy 30:28 Recap of the action plan and a look at one-year results More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
• Stop Waiting for Clarity | Ep 970 14.05.2026 11dk

  Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are already at the plate, warmed up, and swinging with everything they've got. In this episode 00:00 Build capacity before opportunities come 02:32 Save money aggressively 03:50 Invest in acquiring and practicing skills 05:42 Practical examples of skill stacking 08:05 Build an audience without a product 09:08 Create a waitlist to gauge interest and demand 09:37 Networking and going to opportunity hubs More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.