StrategyCast

Bölümler

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  How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis 15.09.2026 34dk

  AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story. On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Clau...
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  The Belief Path: Turning Awareness Into Enduring Advocacy 08.09.2026 28dk

  Getting people to know your brand is not the finish line. The bigger strategic question is what happens next: Do they recognize you, trust you, believe in what you stand for, and eventually act on that belief? In this StrategyCast solocast, Lori introduces the Belief Path: know, recognize, trust, believe, and act. She explains how each stage builds on the one before it and why trust is the critical bridge between brand awareness and the customer behaviors that can contribute to growth, inclu...
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  How to Prove Marketing’s Impact on Revenue When Attribution Gets Messy, feat. Emily Popson 01.09.2026 31dk

  Marketing attribution is getting messier as AI changes how buyers discover, research, and evaluate brands. Emily Popson, SVP of Marketing at CallRail, explains how marketing leaders can connect their strategy to revenue even when traditional first-touch and last-touch attribution no longer tell the whole story. Lori Jones and Emily explore a hybrid approach to marketing attribution that combines software-based data with self-reported attribution, conversational intelligence, AI, and cus...
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  Why AI Won’t Fix Your Marketing Without Better Decision-Making, feat. Jeff Chancellor 25.08.2026 29dk

  AI can make marketing faster, but it cannot fix weak decision-making. In this episode of StrategyCast, Lori Jones talks with Oversight CMO Jeff Chancellor about why marketing leadership in the AI era depends on trust, systems thinking, and the operating discipline behind the technology. As AI moves from experimentation into everyday business infrastructure, marketing leaders face a bigger challenge than choosing the right tools. They need to build organizations where people can trust AI-drive...
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  AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever, feat. Carter Hostelley 18.08.2026 39dk

  AI is changing how B2B buyers research, evaluate, and choose vendors. As automation and AI-generated content become more common, trust, community, and authentic human relationships are becoming the real competitive advantage. In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley, founder of Leadtail, to explore why community-driven marketing, advocacy, and credibility matter more than ever. They discuss how buyer behavior is evolving, why traditional demand generation is...
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  The Partnership Strategy That Builds Buyer Trust Faster Than Marketing Alone, feat. Fabian 11.08.2026 33dk

  Most companies think growth comes from better marketing. In reality, the right strategic partnerships can build buyer trust, strengthen credibility, and accelerate revenue in ways marketing alone cannot. In this episode of StrategyCast, Lori Jones sits down with Fabian Eckstrom-French, Director of Partner Development at Guru, to explore how strategic alliances create competitive advantage far beyond co-marketing. Fabian shares why partnerships should be viewed as business growth strategies, ...
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  Don’t Let AI Kill Your Authenticity: Here’s What Brands Miss, feat. John Golden 04.08.2026 35dk

  AI can help marketers move faster, but if it comes at the expense of authenticity and trust, it could do more harm than good. In this episode of StrategyCast, Lori Jones sits down with John Golden, Chief Marketing and Strategy Officer at Coevera, to discuss why trust is becoming the most valuable competitive advantage in modern marketing. They explore how AI is changing the way brands communicate, why buyers are becoming more skeptical, and how marketers can use AI to increase efficiency wit...
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  How IKEA, Pampers, and Visa Turned Marketing Into Cultural Movements, feat. Scott Goodson 28.07.2026 43dk

  Brand strategy is changing. The brands creating lasting growth are not just running campaigns; they are building movements that people want to join. In this episode of StrategyCast, Lori Jones sits down with movement marketing pioneer Scott Goodson, founder of StrawberryFrog, to explore why movement thinking is replacing traditional advertising and how organizations of any size can rally customers, employees, and communities around a shared idea. Through real-world examples from IKEA, Pamper...
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  The Four Layers of Proof That Build Buyer Trust 21.07.2026 21dk

  Most buyers no longer trust marketing claims at face value. They investigate, compare, and verify before they believe. In this solo episode of StrategyCast, Lori Jones explains the four layers of proof that help brands build buyer trust in an increasingly skeptical marketplace. As AI makes content easier to create, unsupported claims are losing value. Buyers now examine leadership behavior, customer experiences, thought leadership, consistency, and visible expertise before they speak with a ...
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  The New Marketing Skill That Matters More Than Prompt Engineering, feat. Dan Nestle 14.07.2026 35dk

  Prompt engineering is useful, but it isn't the marketing skill that will define the future. In this episode, Lori Jones and Dan Nestle explain why strategic thinking, authority, and AI-powered research are becoming the real competitive advantage for modern marketers. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit h...
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  Why Authenticity Is Becoming Marketing's Biggest Competitive Advantage, feat. Jennifer Reichenbacher 07.07.2026 40dk

  As AI reshapes marketing, the brands that win won't be the loudest. They'll be the ones customers trust. Discover how authenticity, transparency, and customer experience are becoming the keys to long-term growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Br...
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  How Marketing Leaders Stay Strategic Under Crushing Pressure, feat. Debbie Qaqish 30.06.2026 29dk

  Crushing pressure can trigger reactive habits, but great marketing leaders rise above. In this StrategyCast episode, learn powerful techniques to sharpen your thinking, boost team alignment, and stay focused on the big picture even when the pressure feels nonstop. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit http...
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  The Trust Gap That's Costing Brands Customers 23.06.2026 20dk

  Is your brand's promise falling flat? In this episode, we reveal how today’s buyers demand proof, not just words. Learn the secrets to closing the trust gap, building lasting credibility, and turning every touchpoint into a reason customers keep coming back! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://st...
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  How Smart Marketers Use AI Without Losing Trust, feat. Fred Wiechmann 16.06.2026 37dk

  Is AI helping your marketing, or quietly damaging customer trust? In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships. Discover why the most successful brands put strategy before technology, how to avoid common automation mistakes, and practical ways to use AI to enhance human connections instead of replacing them. Learn how to build s...
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  The 3-Part Workflow Behind Irresistible Brand Messaging, feat. Kate DiLeo 09.06.2026 30dk

  Struggling to create brand messaging that actually converts? In this episode, brand strategist Kate DiLeo shares her 3-part workflow for building irresistible brand messaging that captures attention, builds trust, and drives measurable growth. Learn how to craft a stronger value proposition, identify meaningful differentiators, improve your brand positioning, and create messaging that helps buyers quickly understand why they should choose you. We also explore how to use AI without losing yo...
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  How Top Brands Use AI Agents to Dominate Their Markets, feat. Boobesh Ramadurai 02.06.2026 33dk

  What does it take to move from AI hype to real marketing wins? In this episode, you’ll see how leading brands put AI agents to work for smarter strategy, faster results, and campaigns that build authentic trust. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Bre...
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  How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz 26.05.2026 38dk

  Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:14 The power of platform architecture07:55 Joinin...
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  Why Your Marketing Strategy Fails When Creativity Outpaces Credibility 19.05.2026 14dk

  Stop losing buyers to skepticism! This episode breaks down how companies slip when bold ideas overshadow real proof. Learn the blueprint for building trust, stand out by being believable, and turn your operations into the greatest confidence builder. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategyca...
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  The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson 12.05.2026 26dk

  Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit ht...
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  Stop Slapping AI Tools on Bad Strategy (Here’s What to Do Instead), feat. Steve Chitwood 05.05.2026 29dk

  Why do top marketing teams still struggle with game-changing personalization and AI, even with all the right tools? In this episode of StrategyCast, we're exposing the powerful architectural shifts that make Martech strategies truly deliver. Give your brand the edge it deserves! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot m...