The Trendsetter - TikTok Shop & Creator Marketing

Bölümler

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  The Shelf Follows The Feed | TikTok Operator's Pod 21.07.2026 22dk

  For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is. Matt is the founder of Common Shelf, helping modern CPG brands grow through off-price retail without sacrificing brand equity. Sound familiar? The parallels between TikTok Shop and this rising retail lane of "off price" speak to a consumer market vastly misunderstood by us marketers that audit funnels, analyze the beve...
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  How Top Brands Are Deploying AI Today | TikTok Operator's Pod 13.07.2026 39dk

  On today's pod I'm joined by a long-time TikTok Shop operator, Sohun Sanka. Sohun has been a day one player in TikTok Shop on the brand side, software side, and now with this own venture: Clankers - A consultancy working with top brands and agencies to deploy their own AI Operating System. Together we explore the real use cases of AI inside top brand operations today. How brands are using AI to find the right creators, connecting the dots org-wide to put TikTok content to work everywhere, and...
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  How Chocbox Became the #1 Food Brand on TikTok Shop | TikTok Operator's Pod 25.06.2026 51dk

  ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves. Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original TikTok Shop CPG brands. Kevin tells the real version of the story: a brand his wife started, the decision to leave his corporate job and go all-in right after they got married and found out she was pregnant, and what it actually took to reach #1 in the food ...
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  The AI Stack Our Team Uses to Manage the Top Brands on TikTok Shop 22.06.2026 21dk

  You're (probably) using AI wrong. If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for: Human Thinking. This week I shared the lean AI Stack our team uses across some of the best performing consumer brands on the planet, and our fundamental philosophy that has led here.
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  Athletes > Specialists | The New Creator Strategy 17.07.2025 21dk

  Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop. Athletes > Specialists Want more insight? Email jake@thesugaragency.com for any questions!
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  TikTok Shop Merchandising Strategy | 1:1 w Jake Bjorseth 24.06.2025 26dk

  Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment. Why does SKU consolidation matter? How does the integration and listing optimization work? How should I think about cataloging? That and more covered on today's pod!
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  Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line 10.06.2025 20dk

  On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively. Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop. From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.
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  Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams 07.05.2025 28dk

  On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother. Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all! Check out Kylah on TikTok at @Lifewkylahmei
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  Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher 30.04.2025 53dk

  In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher. Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs. Jake & Bora discuss: Why Creators Drive So Much of the Success on TikTok ShopHow to Master Every Step in the Creator Outreach to Sign-On ProcessHow to Get the Most out of Creator PartnershipsAlong with a live Q&A...
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  Designing Your Creator Engine | Special Guest: Sohun Sanka of Euka AI 23.04.2025 34dk

  In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI. Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond. Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator engine. Interested in giving Euka a try? Use code: JAKEEUKASI...
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  Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen 09.04.2025 27dk

  Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.
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  Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth 07.10.2024 41dk

  On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth. Straight Up Growth is an Amazon focused agency helping brands dominate Amazon. We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.
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  Affiliate Marketing Mastery | Episode #11 | Euka AI Co-Founders Jeremy Ding & Kevin Wang 30.08.2024 30dk

  On today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI. Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level. As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amazing resource for macro affiliate data, insights, and ideas that are far ahead of the curve. I...
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  Building a TikTok Shop Empire | Episode #10 | MilaMiAmor Founder Wael Hilbawi 21.08.2024 30dk

  On today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi. MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael. A brand that started in his garage as a side project has evolved beyond his wildest dreams - an entrepreneurial story for the ages. https://milamiamor.com...
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  Reaching Gen X Moms on TikTok | Episode #9 | Special Guest: Amanda's Mom 22.07.2024 19dk

  On today's episode we welcome a Musical.ly icon and TikTok Original Gangster: Amanda's Mom Apart of Gen X, she represents an unseen but highly active demographic on the platform: The Moms of TikTok. This demographic has become increasingly popular and are the biggest shoppers of TikTok Shop by and large. Interested in working with us? Reach us at: www.trndsttrs.com
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  TikTok Livestream Revival | Episode #8 | Raven Reed, Account Manager @ Trndsttrs 12.07.2024 20dk

  On today's episode we welcome a fellow Trndsttr in Raven Reed. Raven Reed is a rockstar account manager managing some of the best brands on TikTok Shop with a background as a full-time influencer and tiktok shop affiliate. Raven and Amanda explore how to build community on platform, tap into this community to launch new products, and the impact of livestreams on TikTok Shop!
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  Rewriting What It Means To Be An Influencer | Episode #7 | Pearl Lamborn, TikTok Influencer & Affiliate 12.06.2024 20dk

  On today's episode of the TikTok Shop Show we welcome Pearl Lamborn! Pearl is a long-time TikTok influencer and active TikTok Shop affiliate that has been at the top of the affiliate charts for months! Amanda and Pearl discuss what its like to be a TikTok Shop affiliate, how she selects her brand partners, and what brands can do better in their outreach! TikTok: https://www.tiktok.com/@pearly.wavesInstagram: https://www.instagram.com/Itspearlywaves/Email: Pearl.elzada@gmail.comLinkedIn: htt...
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  Leveraging Social For Sales | Episode #6 | Guest: Anna Johnson, Head of Social Media @ Trndsttrs 31.05.2024 25dk

  On this week's episode we welcome Anna Johnson. The head of social media for Trndsttrs, overseeing the TikTok accounts of more than 50+ brands. We dig into exactly how organic content and social media efforts can translate to not only attention; but bottom-line sales in TikTok Shop. Strap in!
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  Building Community on TikTok Shop | Episode #5 | Special Guest: Natalie Jurado, Founder @ Rooted In 22.05.2024 19dk

  On today's episode we welcome Natalie Jurado, the long-time content creator and founder of Rooted In! Rooted In is an innovative wellness brand forging the future of daily moisturizers; and making plenty of waves all over TikTok Shop! In addition to Natalie's role running the brand, she's also the main face to its TikTok page and her own dedicated TikTok account! https://berootedin.com/
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  TikTok Shipping & 3PL | Episode #4 | Guest: Margaret Glavey, Senior Partnerships Manager @ ShipBob 08.05.2024 24dk

  On today's episode we welcome a partner and ally in the trenches with Trndsttrs shaping the TikTok Shop ecosystem. It's none other than TikTok Shop's go to shipping partner: ShipBob. We welcome ShipBob's Senior Partnerships Manager, Margaret Glavey - a true TikTok Shop OG. Strap in and learn all things TikTok Shipping, 3PL, and the logistics that make it all work! https://www.shipbob.com/