Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

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  The Future of Dermatology: Data, Growth, and AI 16.07.2026 27dk

  What does the future of a successful dermatology practice look like?In this episode, Robin Ntoh sits down with Dawn Bryant, Director of Operations, and Garrett Butulis, Chief Financial Officer of Midtown Dermatology in Raleigh, North Carolina to discuss the trends, technologies, and strategies shaping the next generation of dermatology practices. Drawing on decades of combined experience, they share how their organization approaches growth, patient care, operational efficiency, and long-term planning.The conversation explores how data-driven decision-making influences everything from service expansion and product offerings to staffing and resource allocation. Dawn and Garrett discuss the importance of patient trust, staff education, and creating a seamless connection between medical dermatology and aesthetic services to better meet patient needs. Looking ahead, they share their perspectives on artificial intelligence and its growing role in healthcare. From AI-powered search and patient acquisition to clinical documentation and workflow optimization, they discuss both the opportunities and challenges practices will face as technology continues to evolve.Whether you're a practice owner, administrator, or provider, this episode offers valuable insight into how leading dermatology organizations are preparing for the future while staying focused on what matters most: delivering exceptional patient care.Guests:Dawn Bryant, Director of OperationsGarrett Butulis, Chief Financial OfficerMidtown DermatologyHost:Robin Ntoh, VP of AestheticsNextechAbout Nextech:Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  The Strategy Behind a Fast-Growing Plastic Surgery Practice 08.07.2026 31dk

  Building a successful plastic surgery practice isn't about growing as quickly as possible—it's about making the right decisions at the right time.In this episode, Robin Ntoh sits down on location with Dr. Collier Pace of Greensboro Plastic Surgery to discuss how he has thoughtfully scaled his independent practice in just two years. From expanding nonsurgical services and evaluating the addition of an in-office operating room to building a strong team culture, Dr. Pace shares the principles guiding his practice's continued success.Throughout the conversation, Dr. Pace explains how patient demand, provider utilization, and day-to-day operational insights help shape growth decisions. He also shares why incremental progress, rather than aggressive expansion, has been the foundation of his approach to building a sustainable, high-performing practice.The discussion also explores the future role of artificial intelligence in plastic surgery. From AI scribes and business intelligence tools to appointment management and patient communication, Dr. Pace offers a practical perspective on where emerging technologies can create value while preserving the personalized experience patients expect.In this episode, you'll learn:How to scale a plastic surgery practice without overextending resourcesWhy patient demand should drive growth and staffing decisionsThe importance of team culture in building a successful practiceKey considerations when expanding surgical and nonsurgical servicesWhere AI may have the greatest impact on practice operations and patient experienceHow technology can support growth while maintaining a high-touch patient journeyGuest:Dr. Collier Pace, Greensboro Plastic SurgeryGreensboro, NCHost:Robin Ntoh, VP of AestheticsNextechAbout Nextech:Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  Why Patient Convenience Is the New Competitive Advantage in Medical Aesthetics 01.07.2026 26dk

  In today's aesthetic landscape, convenience isn't just a nice-to-have—it's a deciding factor in whether patients choose your practice at all.In this episode, Amy Anderson of ACG Practice Partners joins Robin Ntoh to break down how leading medical aesthetics practices are rethinking the patient journey, from first touch to post-visit follow-up, and beyond to meet rising expectations around access, speed, and ease.Through online scheduling and patient portals to CRM-driven communication, Amy shares practical strategies to remove friction, automate repetitive tasks, and empower staff to focus on what matters most: meaningful patient interactions. Topics in this episode include :Turning convenience into a true competitive differentiator for your practiceUsing CRM and “drip” campaigns to educate and nurture patients over timeImproving conversion by making scheduling and access available anytime, anywhereReducing staff burnout through automation while preserving the human touchCreating a more efficient, scalable workflow to create a better patient experience Because in medical aesthetics, the best practices aren’t just delivering results, they’re making it easier than ever for patients to say yes.Guest: Amy Anderson, Founder and CEOACG Practice PartnersHost: Robin Ntoh, VP of AestheticsNextechAbout Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  Beyond the Treatment: Building Real Patient Relationships in the Medical Aesthetic World 24.06.2026 28dk

  In today’s aesthetic landscape, patients expect more than great results. They want to feel heard, understood, and supported—not just during the consultation, but throughout their entire care journey.In this conversation, Uma Daya, PA and Advanced Aesthetic Injector, Rudderman MD Plastic Surgery & Medical Spa unpack how leading practices are redefining patient relationships by combining education, access, and empathy to create a more connected experience from first touch through post-treatment follow-up.You’ll hear from Uma how she:Shifts from one-time consultations to continuous, relationship-driven care journeysGives patients direct access to practitioners, creating trust and reducing uncertaintyUses education not just to inform—but to build confidence, transparency, and emotional connectionCreates a more personal experience in a high-volume, efficiency-driven environmentBecause in medical aesthetics, trust isn’t built in a single appointment—it’s built over time through consistent communication, transparency, and human connection. Research shows that trust is foundational to patient decision-making and long-term relationships in aesthetic care.Guest: Uma Daya, PA & Advanced Aesthetic InjectorRudderman Plastic Surgery and Medical SpaHost: Robin Ntoh, VP of AestheticsNextechAbout Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com
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  The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team 17.06.2026 26dk

  Great patient experiences start with strong, self-aware leadership. In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice. In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practice Partners, live from the Medical Spa Show, to unpack how leadership coaching is helping practices transform the way their teams communicate, collaborate, and perform. From DISC assessments to real-world coaching strategies, Cheryl shares how practices can turn self-awareness into meaningful action. Inside the conversation, you’ll discover how successful practices:  Strengthen leadership by building self-awareness and understanding behavioral stylesAddress communication breakdowns and reduce day-to-day team frictionDevelop emotional intelligence to better navigate high-pressure patient environmentsCreate a more supportive, resilient culture that benefits both staff and patientsTurn insights into action through practical coaching, goal-setting, and accountabilityThey also explore the unique challenge of balancing patient expectations with the realities of a medical business, and how leaders can create consistency, clarity, and calm in fast-moving environments. Whether you’re leading a team, managing a practice, or looking to improve how your staff works together, this episode highlights practical ways to elevate both culture and performance. Guest: Cheryl Toth, Facilitator and Leadership CoachACG Practice Partners Host: Robin Ntoh, VP of AestheticsNextechAbout Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations 05.06.2026 19dk

  Patients are more informed than ever—but not always correctly.With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative?In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door.You’ll learn how top-performing practices:Combat misinformation and unrealistic expectations driven by social mediaUse visual tools and at-home education resources to reinforce key conceptsEducate patients not just on treatments—but on downtime, outcomes, and real resultsLeverage technology to improve communication, streamline workflows, and enhance the overall patient experienceWhether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately.Guest:Kassandra Lepack, Chief Business Development OfficerAcclaro MedicalHost:Robin Ntoh, VP of AestheticsNextechAbout Nextech:Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin 27.05.2026 26dk

  Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices, she shares practical insights on why your consult starts earlier than you think—and how small changes can leave a lasting impression that drives loyalty and growth.Guest:Amanda Taylor, Director of ConsultingAmerican Society of Plastic SurgeonsHost:Anna Browning, VP of Aesthetic SalesNextechAbout Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  AI in Medical Aesthetics: Opportunity, Unknowns, and the Future of Patient Care 20.05.2026 19dk

  AI is set to have an enormous impact on specialty healthcare practices, but it's still undetermined exactly how. Dr. Rudderman shares his thoughts on the value of implementing AI and what questions are still unanswered around the use of AI in medical aesthetic practices. From enhancing the patient experience to empowering staff, learn how Dr. Rudderman is approaching AI in his practice. Guest:Randal Rudderman, MDRudderman Plastic Surgery and Medical SpaHost:Robin Ntoh, VP of AestheticsNextechAbout Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  3 Practice Management Pitfalls Plastic Surgeons Must Avoid 13.05.2026 36dk

  Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on a second (or third or fourth!) doctor, learn from Dr. Davison's real life experiences in private practice. And hear what's on his wish list for AI to help support and accelerate his practice management.Guest:Steven Davison, MDDAVinci Plastic SurgeryHost: Robin Ntoh, VP of AestheticsNextechAbout Nextech:Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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  How Most Practice Managers Get Reporting Completely Wrong 29.04.2026 23dk

  Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back.Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct.They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on the schedule.One key takeaway: “garbage in, garbage out.” If your data isn’t accurate, your decisions won’t be either.Plus, hear why staff engagement isn’t one-and-done; it’s ongoing and built through consistent training, check-ins, and trust.GUESTSteffanie PetersonPractice Manager, Dr. Matthew White Facial Aesthetic SurgeryFor more than 20 years, Steffanie has worked with physician, office and surgical center staff to improve efficiency, practice profitability, staff retention and patient care. She specializes in helping practices find ways through both day-to-day operations as well as long-term strategic planning to maximize revenue without compromising patient care or satisfaction.Learn more about New York City facial plastic surgeon Dr. Matthew WhiteQuestions answered by this episode: How do you keep staff engaged and feeling valued in a medical practice?What does onboarding and training look like for new hires?How do you handle an employee who's struggling or not catching on?What data should practice managers be looking at — and how often?Which reports should a practice live and die by?How do you use data to decide whether a procedure is actually worth offering?What are the biggest payment processing challenges aesthetic practices face?Where does AI fit into the future of practice management?How do you use data to plan a physical office expansion?HOSTAnna Browning, VP of Aesthetic Sales - NextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowTheme music: I've Had Enough, Snake City
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  Why Your Consult Experience Is Your Best Marketing Tool 22.04.2026 19dk

  Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to.A Nextech user from day one, Dr. Michael McCracken is a board-certified oculoplastic surgeon who uses TouchMD to draw directly on patient photos during consults, assigns pre-op and post-op “homework” — including short videos he records himself — and gives patients a HIPAA-compliant way to keep the conversation going at home with their spouse or partner.They also get into why photo quality is the real calling card of an aesthetic practice today, how to structure educational videos patients will actually watch, and what consistent consult and post-op systems do for closing rates, phone volume, and patient trust.Questions answered by this episode:How do plastic surgeons use TouchMD during patient consultations?How can aesthetic practices reduce repetitive patient phone calls after surgery?What is the best way to educate patients before and after a cosmetic procedure?How long should patient education videos be for an aesthetic practice?Why are before-and-after photos so important for plastic surgery marketing?How can I share before-and-after photos without violating HIPAA?What is an oculoplastic surgeon?How much do patients actually remember from a consultation?How can I show a patient what their surgical result will look like?What makes a high-quality patient photograph in an aesthetic practice?Michael S. McCracken, MD, FACSOculoplastic Surgeon, McCracken Eye and Face InstituteDr. Michael McCracken is a board-certified oculoplastic surgeon and Castle Connolly Top Doctor based in the Denver area. With more than 10,000 cosmetic eyelid procedures under his belt, he is widely considered Colorado’s foremost fellowship-trained oculoplastic surgeon.Dr. McCracken has been in solo practice for 18 years and has been a Nextech user from day one. He also serves as an assistant clinical professor of ophthalmology at the University of Colorado School of Medicine and trains ASOPRS fellows in his operating room.Connect with Dr. McCracken on LinkedInLearn more about McCracken Eye and Face InstituteAbout Aesthetically SpeakingAesthetically Speaking is presented by Nextech — the practice management and EHR platform built for aesthetic specialties. Nextech gives practice owners, managers, and their teams the tools to run a modern, efficient aesthetic practice, from patient engagement and marketing to clinical documentation and reporting.Request a demo at nextech.com/request-demo
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  Hidden Compliance Complexities That Could Cost You Millions 15.04.2026 36dk

  Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk.Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex state-by-state regulations, healthcare compliance issues, and impact a practice’s valuation. One example: $250K in untracked gift cards turned into a $1.5M hit during an acquisition. They discuss why med spas aren’t just retail—they’re medical practices—and why that distinction changes everything, from how revenue is handled to how patients are treated.They also share the risks behind prepaid services, memberships, and popular trends like peptides, where practices may unknowingly violate state laws or medical board rules.Learn more about ByrdAdatto Healthcare Business AttorneysGUESTSMichael ByrdPartner at ByrdAdatto, Michael Byrd advises healthcare and aesthetic practices on legal strategy, compliance, and growth, helping them navigate complex regulatory landscapes.Brad AdattoBrad Adatto is a partner at ByrdAdatto with decades of experience guiding medical practices through business law, compliance, and operational risk in the aesthetics industry.HostRobin Ntoh, VP of AestheticsNextechQuestions Answered in This Episode:Are there federal laws governing gift cards, or is it all state-level?How do state gift card laws differ, and what happens in multi-state practices?Why are gift cards considered a compliance risk in a medical setting?What is "unearned medical revenue" and how can it trigger a medical board complaint?How do unredeemed gift cards affect a practice's valuation during a sale?How do membership programs differ legally from gift cards?What percentage of med spas understand their gift card compliance obligations?What is the "5-50 Rule" and why does early legal counsel save money?What is "compliance drift" and how does it happen to otherwise compliant practices?What are the top situations when a practice should call their attorney first?What are the legal and regulatory risks of adding peptides to a practice?What triggers a medical board investigation — and who actually reports practices?Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at
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  The Revenue Growth You're Not Capturing Yet 09.04.2026 41dk

  Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend.Today’s patients expect on-demand everything, and if your practice isn’t accessible 24/7, they’ll find one that is. RepeatMD’s Matt Suraci and Robin Ntoh highlight one of the biggest missed opportunities in aesthetics: making it easy for patients to come back.They discuss why memberships build loyalty, create predictable revenue, and keep patients from jumping to competitors.Hear how simple automations like birthday rewards, reactivation offers, and embedded financing can increase conversions while reducing staff workload.Learn more about RepeatMDQuestions answered in this episode:What is a medical spa membership program and how does it work? How can aesthetic practices increase revenue with a loyalty program?What is a beauty bank and how does it work for med spas?How much revenue growth can a med spa expect from a membership program?How do patient loyalty programs reduce staff workload in aesthetic practices? What is the difference between a membership and a subscription for aesthetic practices?How does embedded financing help convert aesthetic treatment sales?How can plastic surgery practices offer memberships without cheapening their brand?What is drop shipping skincare and how can medical practices use it? How does omnichannel selling work for aesthetic and medical spa practices?GUESTMatt SuraciChief Revenue Officer, RepeatMDMatt has been an executive leader in eCommerce for over 10 years. Prior to joining RepeatMD, Matt led all of Klarna’s North American commercial functions for over 5 years, taking a new product in a new market from zero to over $20 billion in GMV.Connect with Matt Suraci on LinkedInPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 
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  The Education Gap That’s Costing Aesthetic Practices Money (Part 2) 01.04.2026 40dk

  Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out.Although patients are more informed than ever, education still needs to happen before and after treatments, and better education can lead to safer outcomes, happier patients, and stronger skincare and treatment sales.Hear simple ways to uplevel the patient experience using videos, online portals, and automated follow-ups.Missed Part 1? Go back and listen to the first episode, where they explain the biggest gaps in staff education and how better training strengthens your entire practice.About Kirstie JacksonKirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research.Learn more about the American Med Spa AssociationFollow AmSpa on Instagram @amspa_americanmedspaFollow Kirstie on Instagram @kirstie.aestheticsConnect with Kirstie on LinkedInGuestKirstie Jackson, Director of EducationAmSpaHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
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  The Education Gap That’s Costing Aesthetic Practices Money (Part 1) 25.03.2026 37dk

  Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice. They talk about the real gaps they see in staff training, from hiring the right people to building onboarding systems that actually work.Hear why education can’t be a one-and-done activity in an industry that’s constantly evolving, and how practices can create better training processes, invest in their teams, and avoid the costly mistakes that happen when learning gets pushed aside. There was so much great insight here that we had to split it into two episodes. Stay tuned for Part 2 with Kirstie, where the focus shifts to patient education and setting both teams and patients up for success.About Kirstie JacksonKirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research.Learn more about the American Med Spa AssociationFollow AmSpa on Instagram @amspa_americanmedspaFollow Kirstie on Instagram @kirstie.aestheticsConnect with Kirstie on LinkedInGuestKirstie Jackson, Director of EducationAmSpaHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
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  The Misinformation Epidemic in Aesthetics with Dr. Michele Shermak 04.03.2026 19dk

  Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sources.That passion led her to chair the American Society of Plastic Surgeons’ Public Education Committee, where she’s elevating patient education across the board.Dr. Shermak breaks down what sets board-certified plastic surgeons apart, from the focus on safety and credentials to the importance of finding a provider who truly listens.She also opens up about the challenges of teaching multiple generations, her favorite creative ways to share trustworthy information, and how platforms like Instagram are shaping the next wave of patient education.As AI revolutionizes aesthetics, Dr. Shermak shares both excitement and caution about how tools like chatbots might change medical education and communication—and why accuracy and privacy still come first.Recorded live at the ASPS Annual Meeting in New Orleans.About Dr. Michele ShermakDr. Michele Shermak is a board-certified plastic surgeon, widely regarded for her exceptional patient care and meticulous, individualized approach to aesthetic and reconstructive surgery. She’s internationally recognized for her expertise in breast and body contouring, combining innovative techniques, compassion, and clear communication to ensure every patient feels confident and supported from consultation through recovery. Dr. Shermak sets the standards for excellence as a director on the American Board of Plastic Surgery, and focuses on patient safety, natural results, and personal connection throughout every procedure.Learn more about Baltimore plastic surgeon Dr. Michele ShermakFollow Dr. Shermak on Instagram @micheleshermakmdGuestMichele Shermak, MDPlastic surgeon in Baltimore, MarylandHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram
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  Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 2 18.02.2026 31dk

  As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential.Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into aesthetics, and competition expands far beyond the practice next door. Hear how loyalty works today, why convenience and trust often win, and how different generations respond to care in very different ways.They also look at AI’s role in streamlining operations without replacing human connection, and what big tech and retail brands could mean for the future of the industry. If you haven’t yet, listen to Part 1 to hear how last year’s trends and shifts led us here.HostsRobin Ntoh, VP of AestheticsNextechTyler Terry, Director of Sales, MedSpa NextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
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  Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 1 04.02.2026 34dk

  Before jumping into what’s next for aesthetics in 2026, Robin and Tyler hit pause to reflect on the trends that defined 2025, including the continued momentum of GLP-1s, the move toward natural aesthetics, and the growing focus on wellness from the inside out. Hear why some ideas stuck, why others faded, and how treatment planning and education are reshaping patient expectations.From early investment in care to smarter use of AI, learn about the mindset shifts your practice can’t afford to ignore as the industry evolves.Don’t miss Part 2, where Robin and Tyler shift to competition, experience-driven care, and how your practice can adapt moving forward.HostsRobin Ntoh, VP of AestheticsNextechTyler Terry, Director of Sales, MedSpa NextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
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  The Wellness Model Bringing New Patients to Aesthetics 21.01.2026 16dk

  The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care.DrWell, the new evolution of the Build My Bod platform, helps providers streamline wellness and weight loss programs, from GLP-1s to peptides and longevity treatments. Chad explains how asynchronous consultations—where patients complete medical forms online and get quick approvals—are helping practices compete with big brands.Hear about the rise of wellness medicine and how it’s bringing new patients into aesthetic practices. Find out why telehealth, automation, and integrated tech are the next big drivers of growth in aesthetics.Recorded live at the ASPS Annual Meeting in New Orleans.About Chad SawyerChad Sawyer is the Chief Revenue Officer at Dr. Well, a rebrand of BuildMyHealth, where he helps aesthetic and wellness practices integrate price transparency, virtual consultations, and modern patient engagement tools. With a background in medical marketing at Crystal Clear Digital Marketing and PatientNow, Chad has become a respected industry voice in tech-driven growth strategies for aesthetic medicine. He’s passionate about advancing accessibility, compliance, and innovation across the aesthetics and wellness industries.Learn more about DrWellFollow DrWell on Instagram @drwellrxConnect with Chad on LinkedInGuestChad Sawyer, Chief Revenue OfficerDrWellHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
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  SEO (Still) Isn’t Dead: How AI is Reshaping the Future of SEO 07.01.2026 33dk

  SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices. Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversational, multimedia content now matters more than keyword-stuffed blogs. Chad and Robin also cover lead management, automation, and CRM tools, showing how smart practices combine technology with a human touch to attract patients and keep them loyal.Recorded live at the ASPS Annual Meeting in New Orleans.About Chad EricksonSince 1999, Chad has consulted thousands of clients on the best marketing strategies for their business. He has founded several marketing companies and is one of the owners at MyAdvice. Chad has a proven record of raising capital, acquiring companies and developing strategic alliances within the industry. He is also a faculty member for many of the top medical & dental conferences.Learn more about MyAdviceConnect with Chad on LinkedInGuestChad Erickson, VP, Sales + StrategyMyAdviceHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City