SaaS Marketing Weekly

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  #105: How to turn your subject matter experts into a lead-generating content machine 28.07.2026 25dk

  In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to talk about subject matter experts, or SMEs, and how to turn the experts already sitting inside your business into a content engine. Most of your competitors are pumping out generic AI slop that nobody engages with. The advantage goes to the brands whose real experts show up and share genuine thought leadership. Sam breaks down who your SMEs should be, how to actually get busy senior people into a posting rhythm, what to do when they go quiet, and exactly what they should be posting about. If your content relies entirely on the founder, this episode shows you how to widen it out.Takeaways:Your subject matter experts are already in the business: the founder, head of sales, head of product, senior marketers and any real expert with useful knowledge in their headAn SME does not need to be charismatic or great on camera. They just need genuine expertise. Your job is to extract it and turn it into contentA recurring project management task (Rocket SaaS uses Asana) plus a clear SOP is how you turn good intentions into a consistent posting rhythmBusy senior people have two or three minutes a day, so give them everything: the topic, the transcript, the templates, the examples. Lead the horse to waterGhost writing tends to strip out authenticity, so it is usually better to enable people to write in their own voice than to write for themIf free methods fail, incentives can work: paying per post, or running a competition for the most engaged post that monthSell it to your team on career growth, not just company benefit. A strong LinkedIn presence is one of the best things anyone can build for themselvesFollow the 80/20 rule: 80% helpful, educational, top-of-funnel content and only 20% bottom-of-funnel promotion
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  #104: The LinkedIn thought leader ad trick you're probably missing 21.07.2026 5dk

  In this episode, Ryan shares one of his favourite LinkedIn tactics: using thought leader ads to boost posts from other people who say genuine, positive things about your brand. A testimonial posted from your own company page gets skipped over. The same praise coming from a real customer with a real voice is far more believable, but it usually dies in the feed because that person only has a few hundred followers. This tactic fixes that, letting you put real budget behind authentic advocacy and get it in front of exactly the right audience. Quick to listen to, easy to apply, and genuinely effective.Takeaways:Thought leader ads let you boost an individual's post to a precisely targeted audience, not just their own followersPraise from a real customer in their own words is far more credible than a testimonial posted by your brandBuild a list of happy customers, partners and advocates, then ask them to post (a small incentive like an Amazon voucher can help)Let people write the post themselves so it sounds genuine, but offer to draft it if they are short on timeAlways get a fact or a stat in there, and keep it snappy rather than a long essayCheck whether people are already tagging you with positive posts, because those are ready to boost right now
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  #103: How to create great ads that convert on LinkedIn & Meta 14.07.2026 48dk

  In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets (listen back to episodes 63 to 65 for that). This is about the creative: how to research what your buyers are really thinking, how to build ads across the full funnel, which ad formats are worth your time, and what needs to happen after the click. Jamie also ranks every major LinkedIn ad format out of ten in a quickfire round. If you run ads and you are not getting the results you want, this episode will show you where you are going wrong.Takeaways:Great ads start with research, not design. Find the real scenarios and language your buyers use when they talk about the problemUse AI to analyse 100 recorded sales calls and surface the most common pain points, then build ads around exactly what your customers saidMost B2B SaaS brands waste budget by only running bottom-of-funnel ads when they have no brand awareness to support themTop-of-funnel ads are about getting on the radar and building the right associations, not chasing conversionsMiddle-of-funnel ads (case studies, testimonials, comparison content) can work even to cold enterprise audiencesAt the bottom of the funnel, the offer is everything. A free strategy call or audit often beats a straight demo requestKeep creative simple: ten words or less on the header, minimal graphics, and use dark backgrounds to fight the white LinkedIn feedA great ad is useless if the landing page or asset behind it does not convert. Sometimes the problem is the offer, not the ad
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  #102: Founder-led sales: why you'll always outsell your own salespeople 07.07.2026 12dk

  In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the founder qualifying leads, running discovery calls and closing deals. It sounds like it shouldn't work at that scale, but Ryan argues it's one of the biggest reasons the business is growing so fast. He breaks down why the founder is almost always the best person to sell, how a strong personal brand makes those sales calls dramatically easier, and why consultative selling beats a traditional sales pitch every time. If your growth has plateaued, this episode might point to the reason why.Takeaways:Until you are past roughly $10M in revenue, the founder should be spending around 50% of their time on sales and marketingFounder-led sales works best for higher-ticket businesses doing a handful of deals a month, not high-volume, low-ticket salesThe strategy only works if the founder also has a strong personal brand, since people buy from people, not logosWhen the founder is front and centre of the marketing and then shows up on the sales call, it creates a seamless chain of trust that a random AE cannot replicateFounder-led sales is closer to consultation than selling. Ask questions, give genuine advice, and lead the dance into the pitch at the endStrong marketing means leads come inbound already 80% sold, rather than chasing people who are not in marketIf you plan to sell the business in the next one to two years, founder-led sales is probably the wrong strategy, since it makes the business too dependent on youIf growth has stalled, log your time, delegate everything that is not sales and marketing, and get back to 50%
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  #101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini 30.06.2026 23dk

  In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining. 95% of B2B buyers are now using LLMs as part of their buying journey. And most SaaS brands are not appearing in any of it. This episode covers what AI search actually is, how it differs from traditional SEO, and the specific things you can do to start showing up where your buyers are looking. Whether you have heard it called GEO, AEO or AI search, the principles are the same and Daisy breaks them down clearly.Takeaways:95% of B2B buyers are now using LLMs as part of their buying journey, and if you are not appearing in those results you are potentially not making the shortlistAI search operates higher up the funnel than Google: people use LLMs to solve problems, not just find productsClear, specific messaging matters more than ever. Buzzword-heavy websites will not get cited because LLMs do not use those termsOver 80% of LLM citations come from third-party websites, not your own domainYouTube is one of the most highly cited sources in AI search and is significantly underused by most SaaS brandsPodcast transcripts, press mentions and thought leadership published across multiple channels all feed into LLM citationOriginal proprietary data and research is favoured by LLMs because it gives them information outside their training dataThe brands that win at AI search are creating genuine problem-solving thought leadership consistently, not those chasing shortcuts
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  #100: The Greatest Hits 23.06.2026 24dk

  Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like — the numbers, the lessons, the content strategy behind it, and why it's become one of the best business decisions Rocket SaaS has made.Ryan breaks down the top episodes by downloads and what the data tells you about what SaaS founders actually care about, the biggest marketing lessons distilled from 100 episodes of conversations, what's changed in the SaaS marketing landscape since episode one, and why a consistent content engine — built around a sub-brand — is one of the highest ROI moves any SaaS business can make.Whether you've been here since episode one or you're just discovering the pod, this is a good one.Takeaways:A sub-branded podcast removes the sales intent barrier that kills engagement on company-branded content — give your content its own identityThe pod became the seed of everything: newsletters, blogs, LinkedIn posts, webinars, breakfast events, and a pipeline that keeps growingYour top performing content will cluster around 2–3 themes — find the pattern and double down instead of chasing variety95% of your audience isn't ready to buy yet. If your marketing only speaks to the bottom of the funnel, you're invisible to most of your marketHelp-first CTAs consistently outperform transactional ones — switching to a free strategy call tripled Rocket SaaS conversionsConsistency beats perfection. 100 weekly episodes, never missed. The compounding effect on brand awareness and pipeline is realThe content calendar is already in your sales calls — most SaaS founders just haven't gone looking for it yet
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  #99: How Rocket SaaS flew from $5M to $7M ARR in 90 days 16.06.2026 31dk

  In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on reducing churn, and an 18-month process that culminated in landing a million dollar deal. This is not a theory episode. Ryan and Jamie walk through the specific decisions they made, why they made them, and what other SaaS companies and agencies can take from each one. Honest, specific and genuinely useful for any founder or marketer trying to scale a recurring revenue business.Takeaways:If your close rate is above 30%, you are probably underpricing. At 48%, Rocket SaaS raised prices and revenue jumped without close rate droppingDeleting your lowest pricing tier can force customers into more profitable packages and drive you upmarket almost overnightA weekly traffic light dashboard tracking client happiness scores lets senior leaders act on churn risk before it becomes a cancellationProactive, structured client communication reduces churn more reliably than reactive responses to problemsRecording every customer call and feeding it into AI reveals patterns in what your clients actually want, which becomes marketing goldStrategic hiring from brands you admire elevates your business in every sales conversation, even before the hire joinsPartnerships work best when you give away a lot upfront with no guarantee of return. Vague referral agreements almost never workClients who move companies often take their preferred suppliers with them. Relationships and results compound over time
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  #98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks 09.06.2026 40dk

  In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out as a freelance web designer with no niche and nearly going out of business, to niching hard into B2B SaaS and hitting 100% growth in a single year. Ryan also gets into the demand generation philosophy that underpins everything Rocket SaaS does, why the podcast became the engine of the whole content system, how personal brand drove the majority of early growth, and why he thinks the obsession with AI tools and growth hacks is the biggest mistake most SaaS marketers are making right now.Whether you're new around here or a regular listener, this is a a really insightful episode that covers a lot of ground and works as a useful introduction to how Ryan thinks about marketing and growth.Takeaways:Niching is not optional. Eight years of generalist agency work led nowhere. One decision to niche changed everythingA podcast sub-brand with its own name, logo and website removes the barrier to engagement that a company-branded podcast createsOne weekly podcast episode powers a newsletter, five LinkedIn posts, a monthly ebook, a monthly webinar, an annual summit and a quarterly eventPersonal brand is the highest ROI marketing investment at the early stages of growth, when ad budget is limitedConsultative selling requires a marketing expert on the call, not a salesperson. Teaching a marketer to sell is far easier than teaching a salesperson to consultCulture-first hiring means almost nobody leaves, which means no client disruption and no rehiring cost49 out of 50 SaaS companies Ryan meets have poor marketing fundamentals. No AI tool or growth hack will fix that
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  #97: Content audit revealed: what we're changing at Rocket SaaS 02.06.2026 25dk

  In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-reported attribution data to discovering that nearly 100 blogs had generated just 300 visitors, this episode covers what was working, what was not, and the strategy now in place to fix it. Whether you are a founder still doing content yourself, a marketer trying to work out where to focus, or thinking about hiring your first content specialist, this is a rare and honest look inside a real content engine being rebuilt from the ground up.Takeaways:Self-reported attribution is the simplest way to find out which content is actually driving pipelineMost businesses are producing blogs that nobody is reading, and the data will tell you that quicklyWhen something is working, the move is to double down on it rather than spread effort across more channelsPoor-quality video clips are one of the most common things holding back an otherwise strong podcastImplementing hooks on short-form clips is one of the highest-impact changes you can make to your repurposing strategyYouTube shorts and long-form content should be treated as two completely separate channels with different audiencesExpanding personal brands beyond the founder multiplies your content reach and builds trust at scaleGetting senior leaders posting consistently is about removing friction, not just asking them to do it
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  #96: 10 ways to find out what your ICP actually wants 26.05.2026 17dk

  In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's entire upmarket strategy, and then runs through 10 different ways to find out what your ICP actually wants, from the expensive and rigorous to the free and scrappy. If you are about to launch a campaign, shift your ICP, change your pricing, or you are pouring budget into ads that just are not converting, this episode will tell you exactly what to do before you spend another pound.Takeaways:Most founders and marketers skip market research because they think they already know what their ICP wants, and that assumption is the fastest way to walk down the wrong pathWynter is the gold standard for surveying senior buyers, and the spend pays for itself the moment it stops you launching the wrong campaignPollfish is a cheaper alternative for broad market validation, but you get what you pay for and it is less reliable for upmarket ICPsCustomer interviews, closed-lost calls and churn exit interviews are sat right there in your CRM, and most teams never run themNegative G2 and Capterra reviews of your competitors are where the real gold lives, both for product gaps and messaging anglesThe LinkedIn ads library is free competitive intelligence, and it will tell you exactly what narrative your competitors are leading withCheap Meta ad tests are the fastest way to pressure-test hooks, headlines and webinar ideas before you commit real budget behind themRecording every sales call and running the transcripts through an LLM will surface the objections, language and pain points your prospects actually care aboutIf your ads are not driving leads, the answer is rarely more ad spend, it is pausing for a month and reinvesting that budget into researchMarket research is boring, but the alternative is burning months of time and hundreds of thousands of pounds walking down the wrong path
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  #95: Scaling construction SaaS: the definitive marketing playbook 19.05.2026 26dk

  In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is the Rocket SaaS construction marketing playbook laid bare. If you run, found, or market a construction SaaS business and you are not getting the pipeline results you want, this episode will tell you exactly why and what to do about it.Takeaways:Meta consistently outperforms LinkedIn for reaching construction audiences, and the reasons why are simpler than you thinkLeading with the problem rather than your features or your AI capabilities is the single biggest lever in construction SaaS marketingConstruction buyers are sceptical by nature, and user-generated content from real construction professionals is the fastest way to build trustShort selfie-style videos from happy customers on site will outperform polished brand content almost every timeAvoid SaaS language entirely and learn how construction people actually describe their own problemsCompetitive comparison campaigns work particularly well in construction, and being bold about naming the big incumbent pays offPlanning application data is a powerful and underused intent signal that can tell you exactly when a company is about to need your platformConstruction SaaS translates well internationally, but nail one market first before expanding
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  #94: The strategy that tripled Rocket SaaS' sales calls 12.05.2026 13dk

  In this episode, Ryan breaks down one of the single biggest growth levers he has introduced at Rocket SaaS: consultative selling. Not a tweak to the sales process, but a fundamental shift in how the business attracts and converts prospects, and one that tripled inbound sales calls almost immediately after launching.If your main call to action is a demo or a request a quote form, this episode will challenge you to rethink it entirely.Takeaways:What consultative selling actually is and why it consistently outperforms traditional sellingWhy moving your call to action higher up the funnel dramatically increases the volume of sales calls you getHow to structure a free strategy, audit or consultation offer that attracts the right prospectsThe qualification process that keeps your calendar full of genuinely interested buyersHow to lead the call so you are delivering real value and elegantly moving into a pitchWhy the expert, not the salesperson, needs to be on these callsHow consultative selling sits at the bottom of a wider demand generation content engine and why the two work so well together
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  #93: How to make your SaaS brand stand out with excellent content 05.05.2026 36dk

  In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at Cognism, one of B2B SaaS's most admired demand generation brands, they cover how to create content that cuts through, entertains, and converts, even when your product feels dry on the surface. Whether you're a solo marketer, a founder doing it all yourself, or building out a content team, this episode is full of practical takeaways you can apply immediately.Takeaways:Start with a deep understanding of your ICP including their age, not just job titleEntertaining top-of-funnel content generates pipeline by influencing end users and decision makersJumping on trends is the most reliable way to create humorous content without forcing itBottom-of-funnel video works best when you hook the viewer before revealing the productRepurposing content across formats increases time on page and grows your YouTube channelSelfie-style video often outperforms polished production, so just startConsistency and rhythm matter more than quality, especially early onYour product's niche is your greatest content asset
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  #92: How to reach your ICP without burning your entire budget 28.04.2026 17dk

  In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry events, Ryan shares his strategy for getting in front of your ICP without spending a fortune on LinkedIn or Google Ads. He walks you through the research process, how to build relationships in niche communities, and how to use partnerships and co-promotions to amplify your reach. This episode is packed with actionable ideas for SaaS marketers looking to build real relationships and scale faster.Takeaways:Podcasts are a goldmine - start by getting on smaller shows before moving to big namesUse newsletters and contribute value, not just sales pitchesDon’t underestimate LinkedIn groups and Slack communities - they’re full of your ideal customersPiggyback on other brands’ networks by co-hosting webinars or joint eventsShow up where your ICP is - it’s about relationships, not just salesBuild your personal brand to get noticed and gain trustContribute value in communities - the sales will come naturallyLeverage conferences and industry events for organic connectionsThe right content strategy (original research or a book) can get you on the best podcasts and webinarsJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io
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  #91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR 21.04.2026 19dk

  In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate brand (like SaaS Marketing Weekly) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales.Takeaways:Sub-brands allow you to engage your audience without the pressure of directly sellingFocus on creating value-first content that genuinely helps your ICPChoose a clear, simple name for your sub-brand that speaks to your audience’s pain pointsLaunch with one content format (podcast, newsletter, blog): consistency is keyUse ads to grow the sub-brand with highly-targeted content that builds trustA personal brand behind the sub-brand increases engagement and removes scepticismUse your main brand’s product/service in subtle calls to action to create seamless conversionsBuild a community through content and then invite people to your main brand offeringsJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io
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  #90: Webinar recording: 10 SaaS marketing campaigns that actually work 14.04.2026 52dk

  In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from plateau to rapid growth) and real client results, Ryan walks through the campaigns that genuinely move the needle — and why some of the “obvious” ones don’t work anymore. Expect a mix of practical ideas, hard truths, and a few strategies that most SaaS teams overlook. If you’re trying to generate consistent pipeline, this episode will challenge how you think about growth.Takeaways:Most SaaS growth tactics fail because they ask too much, too earlyThe difference between “activity” and actual pipeline generationWhy some of the most common channels are getting less effectiveA small shift in approach can massively increase response ratesTop-of-funnel strategies often outperform direct sellingConsistency beats one-off campaigns every timeThe best-performing strategies are often underusedYou don’t need all 10 — just a few done properlyJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io
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  #89: Rocket SaaS hits $5,000,000 ARR. How we did it 07.04.2026 24dk

  In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that completely changed the trajectory of the business, Ryan breaks down what actually moved the needle. This isn’t a “growth hacks” episode. It’s a reflection on the real shifts that compound over time — and why most founders stay stuck for years before things finally click. If you’re building a SaaS business or thinking about starting one, this episode gives you a raw, honest look at what it really takes.Takeaways:Most growth journeys are slower and harder than they lookBig results come from a few key decisions, not constant tacticsLong periods of frustration often come before real momentumClarity on your audience changes everythingRecurring revenue unlocks stability and scaleContent and brand build trust long before buyers are readyConsistency over years is what creates breakthrough momentsPersonal brand can become a major growth driverJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io
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  #88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs 31.03.2026 1sa 6dk

  In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get wrong, and how to turn LinkedIn from an expensive experiment into a predictable growth channel. From budget allocation to aligning ads with your sales team, this episode gives you a behind-the-scenes look at how Rocket SaaS approaches LinkedIn Ads for clients looking to scale.Takeaways:Most LinkedIn Ads fail due to strategy, not budgetScaling requires alignment between marketing and salesBudget allocation matters more than most teams realiseNot all campaigns are designed to convert immediatelyThe best-performing ads don’t always look like adsSimplicity often outperforms complex funnel setupsConsistency is key to long-term LinkedIn successJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io
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  #87: Startup? What qualities should you look for in a marketer? 24.03.2026 19dk

  In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise they actually need someone who can handle strategy, execution, and experimentation across the entire marketing mix. Ryan explains why the ideal first hire is a strong generalist with a specialist edge, what core skills they must have, and how founders should evaluate candidates before bringing them into the business. If your SaaS growth has plateaued and you’re thinking about hiring your first marketer, this episode will help you avoid some very expensive mistakes.Takeaways:Your first marketing hire should be a generalist, not a narrow specialistLook for a T-shaped marketer: broad skills with one deep area of expertiseCopywriting and messaging skills are critical in early-stage SaaSGreat marketers must understand the customer problem and translate it into clear messagingLook for people with energy and willingness to learn, not just experienceYour first marketer should understand paid channels (Google, LinkedIn, or Meta)Ads often drive the fastest growth for early-stage SaaS with low brand awarenessAvoid marketers used to slow corporate environmentsStartups need marketers who move fast and execute quicklyConsistent output (content, campaigns, experiments) is what drives early growthJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io
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  #86: 6 ways to get revenue, when you need it FAST 17.03.2026 25dk

  In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to using high-intent retargeting ads and discounts, they cover tactical strategies that cut through the noise and push deals through faster. Whether you’re struggling with cash flow or just need to hit monthly targets, this episode gives you quick, actionable tactics to accelerate your pipeline and start seeing results.Takeaways:Closed lost deals are a goldmine for quick revenue — revisit old deals with new messagingAdd personalised notes in your CRM to re-engage those leads laterUse gifting (personalised items) to sweeten the deal and rekindle interestInteractive demos for new features or use cases can reignite interest from old leadsDiscounts for quick sign-ups can close deals faster — but make sure it aligns with your goalsFollow up relentlessly — founders who hustle personally can see a massive impactHigh intent remarketing to those who’ve engaged with pricing or demo pagesUse Google Ads to focus budget on high-converting keywords for fast returnsTarget competitor customers through ads — if they’re unhappy, they’re ready to switchJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/Send podcast guest pitches to: info@rocket-saas.io