The Write Podcast with Sarah Williams

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  Fixing Your Shopify Ads with Melissa Storm 14.09.2026 38dk

  You built the store. Maybe it's beautiful. Maybe it cost more than you want to admit. Now it's just sitting there, waiting for someone to find it.I sat down with Melissa Storm, a New York Times and USA Today bestselling author who's spent over a decade running one of publishing's most trusted ads agencies. She's the person authors turn to when their Facebook ads stop working and nobody can tell them why.In this episode, you'll learn:- Why interest-based targeting doesn't work like it used to- How to tell if you've trained the algorithm on the wrong reader, and how to fix it- What changes strategically when you sell direct instead of through a retailerMelissa doesn't do vague advice. She gives you the reason behind the rule, not just the steps.Connect with Melissa Storm:Take her free marketing quiz and find her courses at novelpublicity.com. Her Shopify ads program is only available through her live Kickstarter at https://www.kickstarter.com/projects/melstorm/shopify-ads— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  The PR Strategy Behind Jade May's Bestselling Romance Career 09.09.2026 28dk

  This week I'm talking with Australian bestselling author Jade May. Jade writes the Eden Series, high heat, angst filled romance that's sold over 10,000 copies worldwide. And she's landed press most authors only dream about. SMH. Mamamia. News.com.au. Herald Sun.We get into the real story behind that coverage. Jade worked with a PR agency, and she walks us through what that actually looked like. What a publicist does day to day. What changed once she had one in her corner. And whether it's worth it for an author who's just starting to think about visibility.We also talk about her move to Penguin with the Eden Series, what that partnership actually looks like behind the scenes, and the story she's so generously shared about writing through chronic illness, and what that's meant for her and for her readers.And I'm so glad to share that Jade will be joining us at the Sunshine Coast Fiction Festival this year.https://www.sunshinecoastfictionfestival.com.auhttps://www.authorjademay.com/https://www.righteouspr.com.au/— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  Is your book actually done, or are you just tired of editing it? 03.09.2026 20dk

  You finished the manuscript. So why does it still feel unfinished? In this episode, Sarah unpacks the real reason "I'm still polishing it" keeps so many writers stuck after the last page, why so many manuscripts end up waiting on someone else's opinion instead of moving forward, and shares her own story of sending an early manuscript to an agent and what it actually taught her about waiting for outside permission.In this episode:- Why "still polishing" is often a stand-in for "I'm scared to find out if this is good enough"- What's really happening when you can't quite claim "I finished a book" out loud- Sarah's story about sending an early manuscript to an agent, and why the silence that followed taught her more than a yes ever would have- Reframing the stall as a missing decision instead of a readiness problem- Two lists to check whether your manuscript is actually done, or you're stallingLinks & resources mentioned:Free download: Is Your Manuscript Actually Finished? (or Are You Still Polishing?) Serenadepublishing.com/checklist✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  How Willow Winters Built a Multi-Million Dollar Self-Publishing Empire 24.08.2026 42dk

  Romance author Willow Winters started as a stay-at-home mum writing at night for coffee money. Today she's a USA Today and Wall Street Journal number-one bestseller with more than sixty books and a team running the business behind her. In this episode of The Write Podcast, she shares how she built a real self-publishing career, not by luck, but by decision.We get into the business most authors never see. How she made the leap from hobby writer to CEO. Why she hired a team when most indie authors go it alone. How she built multiple income streams, from direct sales to collector's editions to free audiobooks. And what it actually took to stop feeling like an imposter and start owning the word author.If you're a fiction writer who's serious about turning your writing into a career, this conversation is for you. Willow is proof that ambition and creativity can live in the same author business.In this episode:How Willow went from writing at night to a multimillion-dollar self-publishing businessThe moment writing stopped being a hobby and became a companyBuilding a team as an indie author, and the first job she handed offMultiple income streams for authors: direct sales, collector's editions, audiobooksSelling straight to readers versus relying on Amazon and the retailersOvercoming imposter syndrome as a self-published authorAvoiding burnout while running a real author businessReady to build the author business you choose instead of the one you fall into? Read the details and apply for Author CEO at serenadepublishing.com/the-author-ceo.✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  Why Author Conferences Still Matter: Building a Sustainable Writing Business 18.08.2026 19dk

  Fresh off presenting a workshop at the Romance Writers of New Zealand conference in Auckland, and still thinking about TL Swan's keynote on rebuilding her covers and blurbs nine times before Amazon finally took notice, this episode looks back at ten years of conferences, from Romance Writers of Australia to the biggest one yet in New York, and what showing up, year after year, has actually built. Plus, an invitation to the Sunshine Coast Fiction Festival's writer's day on October 30.In this episode:TL Swan's keynote on treating self-publishing like a business, and why she never gave up after nine attempts at her covers and blurbsThe workshop I presented at RWNZ: Building a Writing Career That Actually Sustains YouTen years of Romance Writers of Australia, and the lessons from Michael Hauge, Melissa Storm and Bella Andre that I still use todayRomance Writers of America, New York, 2019: the biggest and most overwhelming conference I've ever attended, and why I've never regretted itAn invitation to the Sunshine Coast Fiction Festival writer's day, October 30Links & resources mentioned:My full interview with TL Swan on grit, growth and going all in on your writing dreams: https://serenadepublishing.com/post/tl-swan-on-grit-growth-and-going-all-in-on-your-writing-dreamsMichael Hauge's Six Stage Plot Structure: https://www.storyplanner.com/story/plan/michael-hauge-s-six-stage-plot-structureSunshine Coast Fiction Festival, writer's day, October 30: https://serenadepublishing.com/scff/conference
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  Does Social Media Actually Sell Books? The Honest Answer with K.S. Elliott 11.08.2026 34dk

  Do you really have to be on social media to sell books? Indie fantasy author K.S. Elliott is proof of what happens when you do it on your own terms. With over 50,000 followers across TikTok and Instagram, K.S. has turned short videos and character POV reels into direct sales through her own store, a thriving street team, pre-order campaigns, and brand collaborations — all while writing her upcoming release, Ultan Academy.In this episode, K.S. shares how she grew her platform from zero, the content that actually converts, how she balances posting with writing, and the honest answer to whether views become royalties. Whether you're camera-shy or chasing your first viral moment, this one's packed with practical takeaways.Plus — meet K.S. in person at the Sunshine Coast Fiction Festival, hosted by Serenade Publishing, 30 October – 1 November at Venue 114, Bokarina. Tickets: sunshinecoastfictionfestival.com.au✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  What Your Author Money Mindset Is Costing You 06.07.2026 14dk

  Money isn't just about pricing strategy or Amazon keywords. It's about the story you've carried since childhood, and most authors have no idea how much that story is running their business.In this solo episode, I get personal about the money wounds I grew up with, a feast or famine household where cash came in and went straight back out, and how that shaped years of my adult life. I unpack why creative people are especially prone to money blocks, drawing on Denise Duffield-Thomas's work on limiting beliefs, and I walk through the patterns I see constantly in the author community: the unworthiness loop ("I'll charge more when I've earned it"), the fear of visibility disguised as a money block, and the quiet belief that financial competence just isn't in your DNA.Then we get practical. I share five real starting points for rewiring your money story, from naming the belief out loud, to building an evidence file that proves the old story wrong. None of it is a three-step fix. All of it is work I've actually done myself.If you've ever underpriced a book, apologised for a price tag, or spent a royalty payment before it cleared, this one's for you.— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  The Freedom-Based Author Business 29.06.2026 14dk

  Most authors end up running a business built on obligation and momentum rather than intention. In this episode, Sarah draws on Natalie Ellis's The Freedom Based Business and the Pareto Principle to help writers get honest about where their time is really going — and what it actually looks like to build an author career that fits their life.In this episode:Why so many authors are busy but not making progress — and how the 80/20 rule reveals what's really driving resultsWhat "delegate or delete" looks like in a practical author business contextWhy clear communication (not mind-reading) is one of the most underrated CEO skills a writer can develop
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  Creating a multiverse of stories with A.K Mulford 22.06.2026 21dk

  From fantasy kingdoms to zookeeper rom-coms, A.K. Mulford has built an extraordinary multiverse of stories. This episode first aired August 2025, and I'm bringing it back because it's one of the most practical conversations I've had about writing fast and building a real author business, and because Ali is joining me at the Sunshine Coast Fiction Festival this year.I sit down with A.K. Mulford, fantasy novelist, rom-com writer, cosy paranormal creator and TikTok favourite, to explore Ali's path to becoming a hybrid author, balancing indie and traditional publishing, and writing across multiple genres. Ali is one of those authors who treats her writing and her books as a business, and she does it exceptionally well. That's the thread that runs through this whole conversation.I hear how Ali went from filling notebooks as a child to living in jungles as a wildlife biologist, then self-publishing her breakout fantasy The High Mountain Court in 2021, which racked up over a million page reads in its first month. Since then she's signed with Harper Voyager, launched multiple pen names, and built a loyal global readership through an authentic presence on TikTok and Instagram.What you'll learn in this episode:👉 How to write fast without sacrificing quality. Ali shares the mindset and systems behind publishing at speed, averaging 50,000 words per novel.👉 The benefits of being a hybrid author. Why she started in self-publishing and then expanded into traditional, plus the honest pros and cons of each.👉 The 3-Day 30K Challenge. Ali's neurodivergent-friendly writing sprint that helps authors hit their word count goals in three days.👉 How to juggle multiple genres and pen names. From epic fantasy to steamy rom-coms to cosy paranormal mysteries, why switching tones keeps her creative energy high.👉 TikTok for authors. Ali's unconventional approach to BookTok, built on community and long-term readership rather than chasing viral trends.👉 Creative balance. How she homeschools two kids, manages multiple series, and still protects her joy in the writing.About A.K. Mulford: A.K. Mulford is an international bestselling author of romantic fantasy, rom-com and paranormal fiction. Her works include The High Mountain Court, She's a Keeper, and the cosy paranormal hit Pumpkin Spice and Poltergeist. She's passionate about helping writers find their own path, through the 3-Day 30K Challenge, her YouTube channel for authors, and her social media presence.Where to start in the Mulford multiverse: Fantasy lovers: The High Mountain Court or A River of Golden Bones Rom-com fans: She's a Keeper (Zookeeper Rom-Com Series) Cosy paranormal readers: Pumpkin Spice and PoltergeistConnect with A.K. Mulford: 🌐 Website: https://akmulford.com 📱 TikTok & Instagram: @akmulfordauthor 📺 YouTube: A.K. Mulford— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing
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  One Series, Five Income Streams — The Brigadier Station Story 15.06.2026 22dk

  How does one book series make money in more than a dozen ways? In this solo episode, I break down how I turned my four-book cowboy romance series, Brigadier Station, into five separate author income streams:Ebooks and paperbacks — all four books, available wideAudio — three audiobooks narrated by Myles Pollard, plus a set that sells for a single Audible creditThe ebook boxset — turning existing work into a brand new productThe premium direct edition — a foil, sprayed-edge special edition I sell only direct, and why that's the most profitable move most authors never makeSelf-published translations — German, Italian, Spanish, and French, all of which I translate and upload myselfThis is catalogue thinking in action. Stop counting books, start counting income streams.It's also the work I do with women authors inside the Author CEO Private Mentorship. Learn more at serenadepublishing.com/the-author-ceo (link in show notes).
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  The Advice I Give My Students That Actually Changes Things 08.06.2026 18dk

  In this episode, I'm sharing the four investments I come back to again and again in my work with authors. These aren't things I learned from a course. They're the things I see actually move the needle for the women who are serious about building real, sustainable author careers.We cover:The money mindset shift that changes how you invest in your careerWhy I recommend getting a coach sooner than feels comfortable, and what it actually gives youWhat retreats offer that no online experience can replicate, and the connections that change careersWhy showing up at conferences and industry events is one of the most strategic things you can doThe manifesting practice I recommend to students and what it actually does for clarity and confidenceThe identity principle that connects all of itIf you're ready to stop waiting and start building with real strategy and support, I'd love for you to look into The Author CEO Private Mentorship. Applications are open at www.serenadepublishing.com/the-author-ceo.
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  What It Actually Means to Think Like an Author CEO 01.06.2026 19dk

  If you're serious about building an author career — not just finishing a book, but actually turning your writing into a sustainable business — this episode is going to change how you think about everything.I've written ten novels, built Serenade Publishing from the ground up, and spent years coaching women fiction authors through the publishing decisions that make or break a long-term career. And the single biggest difference I see between authors who build something lasting and authors who stay stuck? It's not talent. It's not even hard work. It's how they think about their books.In this episode, I'm sharing the Author CEO mindset — the framework I've used in my own career and that I now teach inside The Author CEO Private Mentorship — including three specific mental shifts that will change how you approach every publishing decision you make from here.In this episode we cover:Why your books are employees — and what it means to give each one a job descriptionThe self-publishing strategy question most authors never ask (and why it's costing them)How to make money as an author beyond royalties, and why your back catalogue is your most underused assetThe ideal reader clarity practice that changes your book marketing, your covers, your content, and your incomeWhy publishing rights are a wealth decision, not just a contract detailThe money mindset shift that women authors are rarely given permission to makeHow manifestation and business strategy work together — and why you actually need bothThis episode is for you if:You're a fiction author who wants to build a real, financially sustainable writing careerYou've been self-publishing or considering it, and you want a clear strategy — not just more informationYou feel like you're making publishing decisions in the dark and you're ready for that to changeYou want to understand how indie authors actually build passive income from their books over timeYou're done treating your writing like a hobby and ready to run it like a businessResources mentioned:The Author CEO Private Mentorship — 4 months, 1:1, for women authors who are ready to build strategically: serenadepublishing.com/the-author-ceoConnect with Sarah:Website: serenadepublishing.comInstagram: @serenadepublishingThe Write Podcast: serenadepublishing.com/thewritepodcastIf you enjoyed this episode, please subscribe and leave a review — it helps other women fiction authors find this podcast and the support they've been looking for.
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  Unlocking Your ADHD Superpowers with Strengths Coaching 27.05.2026 37dk

  Are you a writer or creative entrepreneur with ADHD—or suspect you might be? In this powerful episode of The Write Podcast, host Sarah Williams chats with certified Gallup Strengths Coach and author Samara Thorn about how understanding your unique strengths can transform your writing process, boost your productivity, and help you thrive as a neurodivergent creator.You’ll learn:How ADHD affects writers and entrepreneursWhy traditional productivity hacks often don’t work for neurodivergent brainsHow Gallup Strengths can help you write and work in alignment with your personalityReal-life strategies for harnessing focus, confidence, and creativity—even with a busy brainWhether you’re struggling with motivation, consistency, or the overwhelm of running a creative business, this episode offers hope, encouragement, and actionable insights to help you embrace your ADHD and succeed on your own terms.
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  Why I Chose to Publish Independently — And Why I'd Do It Again 18.05.2026 11dk

  In 2016, I was offered a traditional publishing contract. I said no — and that decision shaped everything that came after it.In this episode I share the real reasons why: the royalty maths that didn't add up, the value of freedom that I wasn't willing to compromise, my honest lack of patience for a four-year timeline, and the bigger picture of wanting to build a sustainable business for myself and my family.This isn't a case against traditional publishing. It's a case for knowing yourself well enough to make the right decision for you.
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  How One TikTok Video Changed Everything with Romance Author Lauren Jackson 11.05.2026 23dk

  She went viral overnight, landed a Penguin deal, and is somehow doing it all as a brand new mum.Lauren Jackson is a Gold Coast romance author and BookTok creator whose path to publishing is one of the most exciting stories in Australian romance right now. She started by self-publishing, built a devoted readership one book at a time, and when Tierney Page featured her work on TikTok — everything changed.In this episode, Lauren and I talk about her journey from self-published author to Penguin Books, what it was like to go viral and have the industry suddenly come knocking, how she's built such a genuine and loyal community online, and what life looks like now that she's navigating a creative career with a newborn in the mix.This is a conversation about persistence, timing, and what happens when the right person discovers your book at the right moment.
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  Why I Wish I'd Joined TikTok Earlier 04.05.2026 15dk

  If you're an author who watched the BookTok wave from the sidelines — this episode is for you.I'm talking about what I missed, why I missed it, and whether it's too late to build a readership on TikTok in 2026. Spoiler: it's not. But the strategy has changed.We cover:The real BookTok numbers — 59 million books sold in the U.S. in 2024 aloneWhy TikTok's fastest-growing demographic is women aged 25–50 (your readers are already there)An honest platform breakdown: TikTok vs Instagram vs Threads — where romance readers actually are right nowWhy your social following is borrowed land, and your email list is the only audience you truly ownThe mindset shift that changes how you think about every post you'll ever makeWhether you're a debut author or have been publishing for years — this episode will help you figure out where to show up, why, and what you're actually building toward.
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  Why Readers Do Judge a Book by Its Cover 27.04.2026 24dk

  What if your book cover isn’t just a marketing tool—but one of the most powerful storytelling elements you have?In this episode of The Write Podcast, I’m joined by cover designer Holly Dunn for a behind-the-scenes look at what really goes into creating a cover that sells your story.And here’s what makes Holly different: she actually reads the entire manuscript before she designs. (Yes—really.) Which means her covers aren’t just beautiful… they’re deeply aligned with the tone, emotion, and promise of the book itself.We dive into her creative process, how she translates story into visual language, and what she’s looking for as she reads a manuscript. We also talk about the rise of AI in design—what it means for authors, where it can help, and where human creativity still matters most.And of course, we explore the truth behind the phrase “don’t judge a book by its cover”… and why readers absolutely do.If you’re an author who wants your book to stand out, connect with the right audience, and truly reflect the story you’ve written, this episode is a must-listen.✨ In this episode, we cover:Why reading the book changes everything in cover designHow to visually communicate tone, genre, and emotional promiseThe role of AI in publishing and creative workWhat makes a cover actually sell a bookHow to think about your cover as part of your storytellingFind Holly online at: https://www.hollydunndesign.com/
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  A Confession About My Latest Book Launch 20.04.2026 19dk

  Some launches go exactly to plan. This one didn't — and I'm telling you everything.Heartbeat Song released on the 12th of April 2026, and in the lead-up to launch day, Amazon cancelled all of my preorders. Before I could even speak to a real person at KDP, I had to fight through a wall of AI bots — frustrating, time-consuming, and genuinely stressful when your launch window is closing in real time.But here's the thing. My book was also live on Apple Books, Kobo, and Google Play — and those platforms delivered. Being wide didn't just make business sense in theory. It literally cushioned my launch.In this episode I'm sharing the full story: what went wrong, what I didn't do, and exactly how I'm building the runway differently for Our Song later this year.What you'll learn in this episode:- Why preorders are about so much more than sales — and what losing them actually costs you- Why selling wide across multiple platforms is non-negotiable- The honest list of launch strategies I skipped — ARCs, street team, BookTok, Meta ads, email sequences- How to build an ARC team that generates reviews before launch day- Why your Shopify store (or direct sales channel) should lead your strategy, not follow it- What a proper email launch countdown sequence looks like- How to shift from creation mode to launch mode — before you finish the last chapterLinks mentioned:Grab Songbird and Heartbeat Song from my website: https://serenadepublishing.myshopify.com/collections/songbirdThe Author CEO: https://www.serenadepublishing.com/the-author-ceoIf this episode resonated, please leave a review or share it with a writer friend. It genuinely helps this show reach more people.
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  Creative Ways to Make Money in the Book Industry (That Aren’t Writing a Book) 13.04.2026 28dk

  Have you ever thought about building a business in the book world… without actually writing a book?In this episode of The Write Podcast, I’m joined by Shara—the creative force behind Aura and Alchemy, a beautifully unique, book-inspired perfume brand that captures the magic of stories in scent form.What I love most about this conversation is how it expands what’s possible for you as a creative. Because being part of the writing and publishing world doesn’t have to mean becoming an author—it can look like building something entirely your own, rooted in your love of books.Inside this episode, we talk about:How Shara came up with her incredibly clever bookish business ideaWhat it really takes to turn a creative concept into a product-based brandThe different ways you can be part of the book industry beyond writingWhy thinking outside the box might be exactly what your creative journey needsWhether you’re a writer, an aspiring author, or someone who simply loves books and wants to turn that passion into something more—this episode will open your eyes to new possibilities.
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  What 10 Novels and a Publishing Company Actually Taught Me About Building an Author Career 06.04.2026 19dk

  After 10 novels and building Serenade Publishing from the ground up, I'm getting honest about what actually shaped my author career -- the things I got right, the one thing I couldn't find, and why that gap is the reason the Author CEO Mentorship exists.What we cover:Why writing for yourself isn't the same as knowing your reader -- and how to make the shiftHow to make publishing decisions deliberately instead of by defaultWhy your newsletter is the most powerful thing you own as an authorThe real limit of learning from podcasts alone -- and what only a thinking partner can give youWhat I'd do exactly the same, and why belief in the work is what holds everything togetherIf something's been missing in how you're building your author career, this episode will help you name it.Apply for the Author CEO Private Mentorship: serenadepublishing.com/the-author-ceo