AI Explored
Michael Stelzner, Social Media Examiner—AI marketing
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This podcast is for marketers, creators, and business owners who want to learn how to use AI. Host Michael Stelzner, founder of Social Media Examiner, provides practical and actionable ways to implement AI in business. The show notes are available at Socialmediaexaminer.com/aipod.
Bölümler
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How to Think Like a Filmmaker: AI Video With Seedance 15.09.2026 46dkWondering how to create AI-generated video that looks cinematic instead of cheap? Want a repeatable workflow for turning a simple concept into polished AI video content using tools like Seedance? To discover a step-by-step process for producing professional-quality AI video, from developing a concept and building key visuals to generating clips with Seedance and assembling them into a finished piece, I interview Ross Symons. -
How to Get AI to Recommend Your Business 08.09.2026 45dkWant to know how to create content that AI tools cite and recommend? Wondering how to optimize your website so AI systems treat your business as a trusted source? To discover how to create content that gets recommended by AI tools like ChatGPT, Claude, and Perplexity, including how to structure your website, repurpose your newsletter, and optimize for AI citations that drive traffic and trust, I interview Liron Segev. -
How to Use AI to Dramatically Improve Your Quality 01.09.2026 41dkWant to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? Wondering how to use AI personas and feedback loops to consistently produce better work? To discover how to build AI personas and feedback loops that improve the quality of your deliverables before anyone else sees them, I interview Austin Marchese. -
How to Build AI Employees to Get Work Off Your Plate 25.08.2026 46dkWant to move beyond basic AI prompting and build AI employees that actually run parts of your business? Wondering how to train AI to match your standards and schedule it to work autonomously? To discover how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity, I interview Callan Faulkner. -
Building an AI Creative Director: From Ideas to Finished Content With Claude 18.08.2026 47dkWant to build an AI-powered system in Claude that drafts threads, newsletters, video scripts, and carousels from a single source? To discover how to build an AI creative director using Claude that transforms voice journaling into multiple forms of content that match your voice and style, I interview Nicky Saunders -
Why Your AI Images Look Like Everyone Else's (and How to Fix It) 11.08.2026 47dkDo your AI-generated images look like everyone else's? Wondering how to create AI visuals that match your brand and stand out? To discover a seven-pillar prompt framework for creating original AI images in ChatGPT, how to use reference images effectively, and why multi-model tools like Magnific give marketers more creative control over AI image generation, I interview Lauren deVane. -
How to Build AI Automations With Claude Cowork 04.08.2026 51dkWondering how to start building real automations for your business? Curious what it actually takes to get an AI agent working across your entire tech stack? To discover tips to use Claude Cowork to plan, build, and deploy AI automations, I interview Isar Meitis. -
How Open-Weight AI Models Could Save Your Business Thousands 28.07.2026 42dkWorried about AI pricing model costs rising out of your budget? Curious whether there's a way to run capable AI models without paying premium subscription fees every month? To discover how open-weight AI models work, what hardware and software are needed to run them locally, and how to choose the right model to cut your AI costs while maintaining privacy and capability, I interview Chris Penn. -
How to Turn What You Know Into AI Tools People Will Pay For 21.07.2026 45dkWondering how to package your years of hard-won expertise into something clients can use on their own? Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? To discover how to identify the right opportunities to productize your expertise with AI, structure AI-powered tools using the IPO framework, and choose the best delivery method to build and sell AI tools to your clients, I interview Kelly Sinclair. -
How to Train AI to Think Like You 14.07.2026 42dkWant to use AI to scale your natural voice and professional expertise? Wondering what you need to make AI sound and reason like you instead of a generic robot? To discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate, I interview Max Bernstein. -
Building Agentic Workflows with Manus 07.07.2026 46dkAre you tired of manually copying and pasting data between AI tools? Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? To discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention, I interview Kate vanderVoort. -
Building Powerful AI Image and Video Workflows for Marketers 30.06.2026 42dkWondering why your AI-generated images look polished in demos but look flat when you try them yourself? Want to know how marketers are turning today's AI image and video tools into reliable content systems? To discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content, I interview Jerrod Lew. -
The Future of AI and Selling: How One Workflow Closed a $12K Deal 23.06.2026 38dkDo you sell digital marketing services and assets? Wondering how AI can help you close a client in the first meeting? To discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront, I interview Etan Polinger. -
Building AI Agents: The System That Automates 60% of One Entrepreneur's Workload 16.06.2026 46dkWant to build AI agents into your workflow? Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? To discover how to build a custom system of AI agents that work with your business and processes, I interview Keith Moehring. -
Applying AI to Marketing and Business: Lessons From the Trenches 12.06.2026 42dkWhat happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. -
Getting Started with Codex by OpenAI: The Future of Business 09.06.2026 51dkWondering how to set Codex up and connect it to your tech stack? Curious about using Skills with Codex? To discover how to use Codex by OpenAI to automate business workflows, no coding background required, I interview Karl Yeh. -
AI for Better Ad Creative: 3 Steps to Better Results 02.06.2026 45dkStruggling to combat ad fatigue without burning out your design team? Wonder how your small brands can generate the ad volume Meta's algorithm now requires? To discover a three-step system for using AI to produce high-quality image and video ad creative at scale, I interview Fraser Cottrell. -
The Outlier Video Method: Using AI to Study What Works and Create Your Own 26.05.2026 46dkWant to use AI to scale video content research and production? Wondering how to create an AI system that will produce videos that attract your ideal audience? To discover how to use Claude Code to identify the videos already working in your niche, reverse-engineer what makes them successful, and generate scripts in your own voice, I interview Sandy Lee. -
Building Portable AI Workflows That You Can Take Anywhere 19.05.2026 47dkIs your entire AI workflow built around one platform? What's your plan if it goes down, slows down, or gets too expensive? To discover how to build AI workflows that aren't tied to any single platform, I interview Nicole Leffer. -
Upscaling Your People: Advanced AI Training 12.05.2026 46dkHave you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users.
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