The Last Advertising Podcast

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  Nick Gallo Built Loop Agency Around One Rule 16.09.2026 31dk

  Nick Gallo went from graffiti and six-second Vines to helping build HQ Trivia and founding Loop, the creative studio behind work people actually send to their friends.He joins The Last Advertising Podcast to talk about moving at New York speed, finding a brand’s discomfort zone, and why every young creative needs to make the idea smaller and ship the damn thing.Listen to the other Last Episodes at https://thelastadvertisingpodcast.com/
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  If Advertising Wants Creators, It Needs to Understand Them with Maryah Greene 09.09.2026 31dk

  If this were the last advertising podcast ever made, Maryah Greene thinks the industry should learn how to actually work with creators.She would know. Before joining Droga5, Maryah was one.Her career started as a third-grade teacher before a plant-focused Instagram account turned into a full-time creator career, brand partnerships, a design business, and eventually an entirely new career inside advertising.Today, Maryah is Creator Partnerships Lead at Droga5, helping brands, agencies, and creators understand one another.On what we're pretending is the final advertising podcast, Maryah and Geno Schellenberger talk about what brands still misunderstand about creators, why niche communities are becoming more valuable, what five years on the creator side taught her about advertising, and why unconventional experience can become an advantage in this business.This is The Last Advertising Podcast.Until maybe next week.View all the last episodes at www.thelastadvertisingpodcast.com 
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  Is a Liberal Arts Education the Future of Advertising? | Professor Scott R. Hamula 02.09.2026 29dk

  As AI gets better at executing ideas, what should the next generation of advertising talent actually study?Professor Scott R. Hamula joins The Last Advertising Podcast to discuss the future of advertising education, the value of a liberal arts education, and why specialization still matters. Scott is Professor and Program Director of Advertising, Public Relations, and Marketing Communications at Ithaca College, a recipient of the American Advertising Federation’s Distinguished Advertising Educator Award and its Barton A. Cummings Gold Medal Award, the AAF’s highest honor for volunteer service.Geno and Scott discuss how AI could change what advertising students need to learn, why curiosity and connecting ideas across disciplines are becoming increasingly valuable, the role of internships and extracurriculars, and why every student should start building a learning portfolio long before graduation.For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com. Partner with Breaking and Entering [email protected] 
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  Before We Quit, Let’s Build an American Icon | Shinola CMO Kevin Wertz 26.08.2026 26dk

  This is it. The last advertising podcast to ever be made.But before we quit, we need to talk about time.Switzerland has centuries of watchmaking history. Shinola is building an American version from a factory in downtown Detroit.Kevin Wertz, CMO of Shinola, joins Geno Schellenberger to explain how a 13-year-old brand can create a sense of heritage, craftsmanship, and permanence in a category dominated by names that have existed for generations.Shinola has expanded from watches into leather goods, jewelry, journals, bicycles, and hotels. That growth created a problem: people knew the name, but they did not always know what the brand stood for.The answer was to return to the Runwell, the watch that started everything.Kevin explains how Shinola turned that product into the anchor for the entire brand, why Detroit gives the company a story no Swiss watchmaker can copy, and how its latest campaign transformed a watch into a statement about reclaiming your time from your phone.The conversation also explores the difference between signaling wealth and signaling values, why people choose products that reflect who they are, and what agencies misunderstand about working with a CMO.Kevin closes the show with the final lesson advertising needed: people buy on emotion and justify it with rational thought.Time’s up.The advertising podcast is officially over.Until next week.The Last Advertising Podcast is hosted by Geno Schellenberger and powered by Breaking & Entering Media.Visit www.thelastadvertisingpodcast.com for all the episodes.
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  HE CREATED THE LARGEST TOURING MUSIC FESTIVAL 19.08.2026 25dk

  Adam Lynn dropped out of college to take Steve Aoki on tour. Which is either a terrible life decision or the beginning of America’s largest touring music festival.Fortunately, it was the second one.Today, Breakaway operates in 13 festival markets, with roughly 5,000 local ambassadors wearing its shirts, promoting its festivals and presumably making their parents ask whether this is a real job. Adam joins us to explain how Breakaway finds cities overlooked by the major festival companies, wins over the local nightclub owner and builds a national brand without pretending every community is exactly the same.It’s a conversation about grassroots marketing, surviving COVID and the rarest achievement in branding: making merchandise people voluntarily pull out of their closets.This is the last advertising podcast to ever interview the man who brought Kendrick Lamar to a BYOB party in an Ohio cornfield.Until next week.Check out www.breaking-entering.com for all things on advertising content. 
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  Before We Quit, Let’s Finally Break Into Advertising | Jonathan Ogle 12.08.2026 33dk

  This is it. The last advertising podcast to ever be made.But before we quit, we should probably figure out how to break into the industry.Jonathan Ogle founded Infinite Agency without ever working at another agency. Sixteen years later, his company works with brands including Six Flags, Southwest Airlines, Smoothie King, Supercuts, and Benihana. Jonathan still occasionally wonders whether he has officially broken into advertising.He joins Geno Schellenberger for one final conversation about creating your own opportunities, recovering from brutal creative feedback, and becoming known for solving one specific problem.Jonathan also explains why recent graduates should stop presenting themselves as beginners, how personal projects can become legitimate experience, and why two people can start an agency before they have a client.The conversation later explores building Infinite Agency, identifying the business problem that actually matters, and the courage required to create a campaign in which a restaurant sued itself over its own terrible wings.The advertising podcast is officially over.Until next week.The Last Advertising Podcast is hosted by Geno Schellenberger and powered by Breaking & Entering Media.For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com. Partner with Breaking and Entering [email protected] 
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  We Can’t Quit Before Talking About End Cards | Martins Zelcs 05.08.2026 28dk

  This is it. The last advertising podcast to ever be made.But before we quit, there is one final part of advertising we need to discuss: the end.Martins Zelcs is the founder of The Art of End Cards, an archive dedicated to the final three to five seconds of commercials. He has also worked as an art director at Droga5, BBDO, and INNOCEAN.Martins believes an entertaining advertisement can still fail when nobody remembers the brand behind it. The end card is the brand’s final opportunity to recover the viewer’s attention, reinforce the campaign idea, and leave a memorable last impression.He joins Geno Schellenberger for one final conversation about why most end cards are forgettable, how strict brand guidelines can limit creativity, and what Nike, Apple, and other great brands understand about ending an ad.We also discuss Martins’ simple advice for creating distinctive work: collect everything the competition is doing, identify the patterns, and find the thing nobody else is doing.The advertising podcast is officially over.Until maybe next week.The Last Advertising Podcast is hosted by Geno Schellenberger and powered by Breaking & Entering Media.For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com. Partner with Breaking and Entering [email protected] 
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  Introducing the Last Advertising Podcast 04.08.2026 1dk

  This is it. The last advertising podcast to ever be made. And thank goodness, too. There's too much ad talk out there. We talk to ourselves. We know it's only F*ing advertising. We know most people try to avoid advertising. Or never even think about where it comes from. And definitely don’t wonder what it was like to work at Droga5 in 2013.But still, there's a select few out there. Those who keep coming back and back for more. Those few people on earth who never skip YouTube prerolls. Those complete freaks who have a favorite cereal commercial from 1997. The ad sickos. If you're still reading this, you’re probably one of them. I am one of you too, having interviewed 600 of the best people in advertising. And starting today, I am trying to quit. So let's make a vow together. A pact. That this next episode, this final guest, will be the last advertising podcast. Until maybe next week.Introducing the refreshed look at the breaking and entering advertising podcast. The Last Advertising Podcast.
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  How to Advance Your Career When Hard Work Isn’t Enough, With Courtney Williams 29.07.2026 29dk

  Courtney Williams is Chief Growth Officer and Partner at The Variable, where she leads the independent agency’s growth strategy, positioning and business development efforts.In this episode, Courtney explains why hard work alone does not guarantee career advancement and what ambitious professionals need to do next. She shares how to develop a clear point of view, build meaningful relationships, increase your visibility and find people who will advocate for you in rooms you have not entered yet.Courtney also breaks down her five drivers of agency growth: reputation, relationships, retention, relevance and revenue. She explains what motivates CMOs, why intuition matters in new business and what separates winning agencies from the competition.Geno and Courtney also discuss the changing purpose of advertising internships and how becoming a first-time mother inspired Courtney to make the biggest move of her career.For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com. Brands! Partner with Breaking and Entering Media by emailing: [email protected] 
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  How Brands Find Their Voice, with Vikki Ross 22.07.2026 29dk

  Every brand wants a distinctive voice. Very few know how to build one.This week, Geno sits down with brand voice consultant Vikki Ross, who has helped companies including JLR and Sky define how they communicate across every customer touchpoint.They discuss what actually goes into creating a brand voice, why tone of voice guidelines usually fail, how to interview an organization to uncover its personality, and why copywriters should stop writing like themselves and start writing like the brand.Whether you're a copywriter, strategist, marketer, founder, or creative director, this conversation offers a practical look at one of branding's most valuable disciplines.More from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: [email protected] 
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  BBDO New York CCO Michael Aimette on Why Great Ideas Beat Perfect Craft Every Time 15.07.2026 37dk

  Michael Aimette didn't set out to become Chief Creative Officer of BBDO New York.He started in media planning, considered journalism, moved to Ireland to write a novel, directed a feature film, and eventually found his way back to advertising.In this episode, Michael shares the unconventional path that shaped his creative philosophy, why curiosity matters more than career planning, and why today's creatives often spend too much time polishing ideas instead of generating them.We also discuss:Why work-life balance actually gets harder as you become a CCOThe biggest mistake young creatives make with AIHow award-winning ideas are discoveredWhy collaboration beats individual geniusThe campaigns that changed how he thinks about creativityWhat separates great creative leaders from everyone elseWhether you're a student, junior creative, strategist, or agency leader, this conversation is packed with practical advice for building a long creative career.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠
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  Why Making Things Matters More Than Ever | Jamie Umpherson, CCO, Runway & Runway Studios 08.07.2026 33dk

  Jamie Umpherson didn't go to portfolio school.Before breaking into advertising, he managed a bar, designed coupons for eight hours a day, and spent nights teaching himself the fundamentals of creativity while building a portfolio from scratch.Today, he's the Chief Creative Officer at Runway and Runway Studios, helping shape the future of AI-powered creativity.In this episode, we discuss how AI is changing the creative process, why ideas still matter more than execution, what agencies get wrong about the future of creative work, and how the next generation can use tools like Runway to bring ambitious ideas to life faster than ever before.If you're a student, creative, filmmaker, advertiser, or anyone trying to build a career around making things, this conversation is packed with practical advice and a refreshing perspective on where creativity is headed next.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠
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  What I Learned After Leaving the Holding Companies | Lisa Topol, CCO, Oberland 01.07.2026 27dk

  Lisa Topol spent decades building her career at some of advertising's biggest agencies, eventually becoming Co-Chief Creative Officer at DDB. Then she left. In this episode, Lisa shares why she walked away from the holding company world, what she found at independent agency Oberland, and why having a stake in the decisions you make can completely change your relationship with work.We also discuss mentorship, creative leadership, purpose-driven advertising, the making of Elf Beauty's award-winning "So Many Dicks" campaign, and how young creatives can stand out in a world increasingly shaped by AI.If you're trying to build a creative career, navigate agency life, or figure out where you belong in this industry, this episode is packed with honest advice from one of advertising's most respected creative leaders.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠
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  What MTV Understood About Culture | Antonio McDonald, Founder & CEO, KUAMP 24.06.2026 33dk

  Antonio McDonald has spent more than two decades building content for brands, audiences, and culture.After starting his career at MTV during its peak, Antonio went on to found KUAMP, an independent creative production agency helping brands connect with audiences through content that people actually want to watch.In this episode, we discuss why most branded content misses the mark, what MTV understood about culture before everyone else, the power of independence, building a business over 24 years, and the advice he'd give to anyone trying to break into advertising today.If you're interested in creativity, media, production, brand storytelling, or building something from the ground up, this episode is packed with lessons from someone who has seen the industry evolve firsthand.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠
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  How Three Students From Vietnam Created a Lollapalooza Idea That Impressed Highdive's Mark Gross 19.06.2026 32dk

  Every quarter, Breaking and Entering Media hosts the Crowbar Awards, a $1 global student advertising competition designed to help aspiring creatives build their portfolios, solve real-world briefs, and get their work reviewed by some of the industry's top creative leaders.The highest honor awarded each quarter is the Blue Crowbar, given to the single best submission across all entries.This quarter's Blue Crowbar winners came from RMIT University Vietnam.In this episode, Geno Schellenberger sits down with Vy Tran, Nguyen Minh Ngoc, and My Phung, alongside Highdive Co-Chief Creative Officer Mark Gross, to break down the campaign that earned them Best in Show.The brief challenged students to help Lollapalooza differentiate itself from Coachella by showcasing a deeper and more authentic music experience.The team's solution was a custom Monster Energy can capable of capturing festivalgoers' heartbeats and transforming those heartbeats into music, creating a soundtrack generated by the crowd itself.Mark explains why the idea immediately stood out, how creative leaders evaluate student work, and what aspiring creatives can learn from the campaign.View the winning campaign deck here: https://www.crowbarawards.com/previous-winners 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: [email protected] 
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  I Thought I Knew Everything Until Amazon Humbled Me 17.06.2026 36dk

  Anthony Reeves grew up in the Australian Outback, built a career across agencies, Amazon, WPP, and now serves as VP of Global Brand & Creative at Kohler.In this episode, Anthony shares the moment he walked into Amazon believing he had all the answers and left with one of the most important lessons of his career.We discuss discomfort, career growth, mentorship, specialization, breaking into advertising, and why the best opportunities often come from putting yourself in situations where failure is possible.If you're trying to break into the industry or level up your career, this episode is packed with lessons that only come from decades of experience.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠
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  What This Agency Founder Wishes He Knew Earlier | Sam Slaughter, Founder of Lighthouse Creative 10.06.2026 32dk

  Sam Slaughter is the Founder of Lighthouse Creative Group.After getting fired from his previous job, Sam and his co-founder decided to build the kind of company they actually wanted to work for. Today, Lighthouse is a 40-person employee-owned agency working with brands like Amazon, Fanatics, and more.In this episode, Sam shares the lessons he's learned building an independent business, why relationships matter more than titles, how young people can stand out in the age of AI, and the advice he wishes more people heard early in their careers.If you're a student, recent graduate, young creative, strategist, account person, or aspiring founder, this episode is packed with practical career advice and honest reflections from someone who has built a company his own way.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠
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  Advertising Isn't Dying. You're Just Listening to the Wrong People. | Ad Legend Chuck McBride 03.06.2026 39dk

  For nearly 30 years, Chuck McBride has heard the same prediction: advertising is dying.He's heard it through the rise of the internet, social media, YouTube, streaming, creators, and now AI. Yet after helping launch the iconic Got Milk? campaign, leading work for Nike, working alongside Lee Clow at TBWA\Chiat\Day, and building Cutwater into one of advertising's most respected independent agencies, Chuck remains optimistic about the future.In this conversation, Chuck joins Geno Schellenberger to discuss why creativity thrives under constraints, why media fragmentation creates more opportunity than most people realize, how agencies should think about charging for impact instead of time, and what young creatives need to do to stand out in a rapidly changing industry.Along the way, he shares stories from the early days of YouTube, explains how a small Ray-Ban experiment generated 20 million views, and makes the case that the best thing the next generation can do is stop listening to the doomers and start building.If you're worried about the future of advertising, this episode is for you.More from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: [email protected] 
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  Patrick Coffee on the Real State of Advertising 27.05.2026 42dk

  Patrick Coffee of The Wall Street Journal joins the Breaking and Entering Advertising Podcast to break down the current state of the advertising industry.We talk about why creative departments feel increasing pressure inside holding companies, how AI is changing expectations for marketers, why creator marketing still struggles with measurement, and how brands are trying to evolve into entertainment companies.Patrick also shares insights from covering the industry for more than a decade, including what today’s agency world has in common with the fallout from 2008, why marketers are obsessed with measurable outcomes, and how Gen Z’s “analog movement” is influencing brand strategy.Chapters00:00 Introduction to Patrick Coffee and His Role01:57 Current State of Advertising05:56 Challenges for Creative Agencies10:12 Historical Context of Advertising Challenges13:56 Impact of AI on Advertising16:55 Exploring the Creator Economy22:52 The Evolving Landscape of Creator Partnerships25:23 The Rise of the Analog Movement30:11 Skills for the Next Generation in Marketing36:10 Branded Entertainment: The Future of MarketingMore from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: [email protected] 
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  What Top Creative Directors Want From Entry-Level Talent 20.05.2026 12dk

  In this solo episode of the Breaking and Entering Podcast, Geno Schellenberger opens up about how AI, holding company consolidation, and changing agency structures are reshaping the path into advertising. From portfolio schools to creative partnerships to tools like Runway and ChatGPT, Geno breaks down what young creatives should actually focus on in 2026.Geno also shares advice on building a portfolio, finding mentors, standing out to recruiters, and why “nerd up, work up, cool up” still applies in today’s industry. Plus, updates on the Crowbar Awards, the B&E Mastermind Cohort, and how Breaking and Entering is continuing to help the next generation break into advertisingMore from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: [email protected]