The Poultry Network Podcast

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  Ep 63| From the Dutch Pork and Poultry Expo: Profits, batteries and bird health 16.10.2026 19dk

  Poultry Network editor Jake Davies joins Tom Willings and Tom Woolman after a visit to the Dutch Pork & Poultry Expo in Hardenberg, reporting on the mood among producers and the innovations on the trade stands.The team discusses the buoyant outlook Jake encountered, how Dutch poultry profitability compares with the UK, and the questions surrounding farm buyouts and future production.Energy was a particularly prominent theme. Jake shares what exhibitors told him about investment in battery storage, making better use of solar power and opportunities for on-farm electric vehicle charging. Could the same trends become more visible at UK poultry events?On bird health, there is a look at Tiergesundheit Emsland’s approach to creating a physical barrier against red mite, alongside a catch-up with Jacco Rubens of Stronger Flocks about its work on keel bone damage.Jake also reports on his conversation with Veetality, which is developing digital poultry houses that use cameras to monitor flock behaviour, with ambitions to connect what happens inside the house with disease risks outside it.Finally, a visit to camera-based poultry weighing business ChiCams provides another opportunity to test the hosts’ chicken knowledge. Jake scored seven out of ten on its stand quiz — can the two Toms do better? Expect questions about colour vision, recognising names and communication before hatch, plus the beginnings of a Christmas poultry pub quiz.In this episode00:14 — Introductions and Jake’s “chicken holiday”02:05 — Arriving at the Dutch Pork & Poultry Expo03:08 — Producer confidence, profitability and farm buyouts07:02 — Battery storage, solar power and on-farm EV charging09:11 — A different approach to red mite control10:40 — Stronger Flocks and keel bone damage12:32 — Veetality: Digital poultry houses and flock monitoring15:28 — Looking ahead to EPIC and BFREPA15:54 — ChiCams and the chicken quiz18:26 — A Christmas poultry pub quiz?Companies and events mentionedDutch Pork & Poultry ExpoTiergesundheit Emsland — red mite controlStronger FlocksVeetalityChiCams — camera-based poultry weighingSubscribe to the Poultry Network podcast wherever you listen, and join us again next week.
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  Ep 62 | Upright catching, bird flu and chicken for breakfast 09.10.2026 17dk

  Tom Woolman and Tom Willings mark World Egg Day with a discussion of poultry catching, animal welfare and the week’s news.The Netherlands’ move towards upright catching prompts a look at what changing practices could mean for UK broiler and egg producers. Tom Willings shares his experience of trialling the method, including the practical challenges in multi-tier laying houses, while the pair consider the implications for labour, costs and the potential role of mechanical catching.They also discuss the first bird-flu outbreak of the 2026/27 season on the Isle of Lewis, lessons from Tom Willings’ animal welfare officers’ course, and whether chicken belongs on the breakfast menu as Tom Woolman gives his verdict on McDonald’s chicken and egg McMuffin.Along the way, there’s home butchery, an impromptu poultry quiz and news of the podcast’s unsuccessful bid for an award at the British Guild of Agricultural Journalists’ Harvest lunch.In this episode00:16 — Welcome, kitchen aprons and home butchery02:03 — Animal welfare training and lessons from the abattoir05:17 — A poultry quiz for World Egg Day07:04 — Upright catching: welfare, costs and practical challenges10:07 — Bird flu on the Isle of Lewis11:20 — Chicken for breakfast: the McMuffin verdict13:18 — Agricultural journalism and the podcast awards16:04 — Subscribe and keep in touchFollow or subscribe to the Poultry Network Podcast on your usual podcast app to hear each new episode.For poultry industry news and our weekly newsletter, visit poultry.network.
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  EP 61 | Agri Farm Data: Better data, better broilers? Making benchmarking work on farm 02.10.2026 37dk

  Knowing how your flock compares with other farms is one thing. Understanding why it performs differently — and what to change — is another.Tom Willings and Tom Woolman are joined by Patrick Snodgrass and Iain Campbell from AgriFarm Data to explore how broiler growers can make better use of the information collected in their sheds. Patrick explains how frustration with benchmarking that showed differences without explaining them led to the development of the business. From environmental controls and feed records to flock performance, the discussion looks at bringing information together, reducing paperwork and comparing results through anonymised benchmarking. Who owns that data, and how should farmers share it with vets, consultants and the wider supply chain? There is also a closer look at recent performance trends, including increased mortality recorded among growers using the platform. The guests explain why these observations need further investigation rather than immediate conclusions about chick quality or the effects of summer temperatures.And does better technical performance always mean better profits? Patrick discusses the influence of processor payment models, energy costs and the risk of chasing performance while losing control of expenditure. Looking ahead, the team considers how predictive analysis could help growers tailor management to their chicks, feed and shed infrastructure. In this episode05:04 — Why AgriFarm Data was created07:37 — Bringing shed, feed and flock information together10:22 — Farmer ownership of data and relationships with processors16:14 — How anonymised benchmarking and permission-based sharing work18:11 — Growth, feed conversion and recent mortality trends21:23 — Technical performance versus financial returns23:56 — Predictive analysis and the next steps for farm data28:41 — The hosts’ reflections: interpreting results and understanding the limits of a dataset Stay connectedEnjoyed the episode? Follow or subscribe to the Poultry Network Podcast in your usual podcast app. You can also sign up to the Poultry Network newsletter for updates from across the sector, delivered to your inbox every Friday. This episode is sponsored by LANXESS Biosecurity SolutionsWayne Olbison shares practical reminders for autumn and winter cleaning and disinfection: clean thoroughly at turnaround, check that products work at the temperatures you will be using them in, and follow instructions on compatibility, application rates and contact time.For coccidiosis control, he encourages growers to ask suppliers for specific efficacy evidence and compare the cost of treating the whole house — not just the price of the drum. Always follow the product label and safety instructions.
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  EP 60 | How resilient is the UK poultry sector to Avian Influenza? 25.09.2026 36dk

  Tom Woolman and Tom Willings are joined by Dr Pablo Alarcon and Dr Mat Hennessey from the Royal Veterinary College to discuss the pressures shaping poultry’s response to avian influenza — and why some of the biggest challenges cannot be addressed through farm biosecurity alone. As part of the Flu Trailmap project, the researchers have mapped poultry supply chains and spoken to people across the industry about their experiences. They explain what this work reveals about the connections between farms, hatcheries, processors and egg packers, and how disruption in one part of the system can affect businesses elsewhere. Insurance is a major part of the conversation, from the difficulty of obtaining cover to whether premiums could better reflect disease risk and biosecurity. The guests also explore an idea raised by interviewees: a levy supported by government and industry to help share the financial risk of outbreaks. They discuss the questions this would raise, including who should contribute, rather than advocating a particular scheme. On planning, the discussion turns to a fundamental question: where will the extra poultry housing come from? Lower broiler stocking densities and the move away from enriched colony cages require more space to maintain domestic production, yet interviewees repeatedly described difficulties securing permission to build or extend. The researchers consider how local planning decisions and national priorities could be brought together more effectively. Finally, they discuss the case for a longer-term poultry strategy, bringing government and industry together to consider where production takes place, how it is financed and how the sector can be better prepared for future disease outbreaks.
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  Ep 59 | From the Poultry Meat Conference 26: Water waste and heat stress: rethinking the broiler shed 18.09.2026 23dk

  Are broiler drinkers delivering more water than birds can actually drink? Ziggity Systems’ André van Rij made that case at this year’s Poultry Meat Conference, questioning whether recommended flow rates leave farms dealing with unnecessary spillage—and whether catch cups introduce more problems than they solve.Recorded at the event, Jake Davies and Tom Woolman discuss his argument for removing catch cups and getting drinker height right. It challenges a familiar setup on UK broiler farms, although, as Tom points out, there are reasons producers adopted cups in the first place.Heat stress is another focus, drawing on Alan Ball’s presentation for Slatehall Veterinary Services. He explained how birds lose heat and the limitations of misting during humid conditions or prolonged hot weather. Jake and Tom then add their thoughts on cooling pads and housing design, and why some changes need planning well before the next hot spell.P.D. Hook’s Carlos Paiva brought the hatchery perspective in Hatching My Way. His account of multi-stage incubation and producing millions of chicks gives Jake and Tom plenty to discuss, particularly the value of experienced staff and the personal responsibility Carlos described for the quality of chicks leaving his hatchery.There’s also discussion of Will Raw’s NFU industry update, including planning delays facing businesses ready to invest and concerns about standards for imported poultry. And, following chairman John Underwood’s remarks about communication, a reminder that emails and WhatsApp messages are no substitute for properly checking in with colleagues.
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  Ep 58 | FAI and Birdbox: Listening to hens, the next step in flock monitoring? 11.09.2026 29dk

  Could the sounds inside a poultry house help producers spot health and welfare problems before they develop?This week, Jake and Tom are joined by Carly Scott, FAI director and BirdBox project lead, and Professor Lucy Asher of Newcastle University to discuss the next generation of BirdBox and the research behind its flock-monitoring technology. The project began around a decade ago with a challenge from the Lakes Free Range Egg Company: bring together the information collected on farms and across the supply chain, and put it to practical use. Carly explains how BirdBox combines in-house sensors, a digital flock book and information such as feed, veterinary and egg-grading data to help producers monitor their flocks and investigate performance problems. The next step is moving beyond looking back at what went wrong towards identifying warning signs earlier. The discussion covers what water consumption and egg-grading data can reveal, how the farmer-facing dashboard works, and the ambition to support earlier intervention when birds are heading towards ill health or behaviours such as feather-pecking and smothering. Lucy explains the work to recognise chicken vocalisations automatically, including the challenges of accounting for different breeds, ages and housing systems — and hens that appear to invent their own “slang”. Also explored is why the team is prioritising explainable AI, expert checks and balances and commercial validation. Finally, Carly considers how the data could support decisions across the wider egg supply chain and previews the planned BirdBox launch and demonstrations at BFREPA Live.
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  EP 57: Host Episode; Poultry Network Live – confidence, caution and the people challenge 04.09.2026 27dk

  Recorded at Harper Adams immediately after Poultry Network Live, Tom Willings and Tom Woolman reflect on the biggest messages from a day of debate, technical insight and practical discussion across the egg and broiler sectors. And, before any of that, there is an overdue update on Tom’s increasingly determined escape-artist sheep.They discuss Patrick Hook’s candid account of the planning system, rising construction costs and why poultry businesses need to engage more openly with MPs and their local communities. Ken Clow offers a balanced assessment of the egg sector: demand remains strong, but producers must be alert to the risk of supply moving ahead of the market. That caution is contrasted with Geraint May and HSBC’s continued confidence in poultry investment, supported by the availability of all-egg contracts and longer-term agreements.The hosts also look back at Jack Hughes’ practical session on farm biosecurity, Ashley Banyard’s deep dive into avian influenza and ConkerAI’s demonstration of how artificial intelligence could help poultry businesses improve efficiency and decision-making.From the afternoon breakouts, they consider progress in broiler health and welfare, the fundamentals of a successful laying farm, benchmarking and energy costs. One theme ran through several sessions: finding, supporting and retaining good people. Robert Lanning explains how his approach to recruitment and staff management has evolved as his farming business has grown, while the wider discussion asks what poultry employers must offer to attract the next generation.The episode ends with a challenge for future conferences: how can the sector bring more young people into the room and show those outside poultry the variety of careers and opportunities available across farming and food production?
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  EP 56: Mark Williams, BEIC Chair: Imported eggs, Salmonella and the case for tougher border controls 28.08.2026 33dk

  Imported eggs are under growing scrutiny following a UK Salmonella outbreak involving three genetically distinct clusters, around 470 cases and two deaths at the time this episode was recorded.Tom Woolman and Tom Willings are joined by Mark Williams, chairman of the British Egg Industry Council, to examine what is known about the outbreak and how the UK egg sector is responding.Mark explains why the BEIC has worked to ensure media coverage distinguishes between imported eggs and eggs produced under the British Lion scheme. He also discusses the role of whole-genome sequencing in tracing outbreaks and why imported shell eggs are particularly likely to enter price-sensitive foodservice and catering supply chains.The conversation examines the economic gap between British and imported production, the standards applied to eggs entering the country and what further action the BEIC wants from government.Mark calls for tighter border controls and greater scrutiny of imported eggs, while acknowledging the practical challenge of holding consignments as Salmonella testing is completed.He also outlines the BEIC’s discussions with the Food Standards Agency, the clarification of advice for people eating out and the industry’s plans to reinforce consumer confidence in British Lion eggs.In this episodeWhat UK health authorities have reported about the three Salmonella clustersWhy the BEIC says imported and UK-produced eggs must be clearly distinguishedHow whole-genome sequencing can connect human cases to the food supply chainWhat is currently known about the possible origin of the affected eggsWhy imported eggs are attractive to foodservice businesses and wholesalersThe production-cost and standards gap between British and imported eggsWhat further border checks the BEIC wants government to introduceThe practical difficulties involved in testing imported consignmentsHow the FSA’s advice for consumers eating out has been clarifiedWhy the outbreak could strengthen the case for British Lion eggs
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  Ep 55 | Barry Jackson: Why the UK egg market has softened – and what comes next 21.08.2026 39dk

  After four years of tight supply and firm prices, the UK egg market has changed quickly this summer. More egg has reached the wholesale market just as seasonal demand has eased, bringing values down sharply and raising a difficult question: is this a temporary summer correction, or has the market turned?Tom Willings and Tom Woolman are joined by Barry Jackson, whose career spans shell egg, processing, co-operatives, factory development and supply strategy. Barry explains why the wholesale market has an influence far beyond its relative size and why the speed of this summer’s fall caught many businesses by surprise.The discussion looks at why processors have not simply absorbed all the additional egg being offered. Storage capacity filled quickly, while processing businesses have adapted to several years of restricted availability. Once stocks are full, taking more product only makes sense when finished-product sales are there to support it.Barry also explains how processing is moving beyond its traditional role as an outlet for seconds and surplus egg. Manufacturers increasingly want graded, consistent raw material suitable for separated yolks and whites, blends and value-added products. Growth in boiled eggs, protein snacks, sandwich fillings and prepared egg products creates opportunities, but these markets require reliable supply and tight specifications.Imports are another important part of the picture. Supply lines established during recent shortages cannot simply be switched off when more British egg becomes available. Contracts, factory requirements and security of supply mean domestic product may have to compete its way back into some markets over time.The conversation then turns to farmgate prices and contracts. Barry argues that the industry should resist returning to short-term trading and repeated price cutting. Instead, producers, packers, processors and customers have an opportunity to develop more integrated supply arrangements, improve security and create value through processing, branding, regional provenance, welfare and environmental credentials.Tom and Tom finish by considering the wide range of contracts now operating across the sector, from fixed prices to feed-linked and broader cost-of-production mechanisms. With buyers and sellers watching demand, supply and wholesale values closely, September could prove a pivotal month for the egg market.
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  Ep54 | Poultry Network's Jake Davies joins: Feed costs climb, Netflix takes on chicken and Poultry Network Live preview 14.08.2026 16dk

  Feed markets are turning again. Black Sea disruption, drought across Europe and pressure on other crops are combining to push poultry ration costs higher, just as conditions in the egg market begin to look more challenging.With technical problems keeping Tom Willings off air, Tom Woolman is joined by Poultry Network editor-in-chief Jake Davies to discuss what is driving the renewed volatility and why feed prices will be an important watchpoint for poultry businesses over the coming months.The pair also turn their attention to Netflix’s new chicken documentary fronted by comedian Mo Gilligan. Does eating fried chicken three times a day for 28 days shed any meaningful light on poultry production? And does the programme’s focus on the American industry risk giving British viewers the wrong impression of how chicken is produced in the UK?Jake then previews Poultry Network Live 2026, taking place at Harper Adams University on 3 September. The programme includes a boardroom outlook from senior egg and poultrymeat figures, an APHA assessment of the coming avian influenza season and focused afternoon sessions for the broiler and layer sectors.There will also be a special keynote from ConkerAI examining practical uses of artificial intelligence in poultry businesses — from interpreting production data and managing finances to developing standard operating procedures and supporting staff.Tickets are still available. Visit poultry.network for the full programme or email [email protected] to book.
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  Ep 53 | Host Episode; ABN exit, organic egg trade-offs and a summer market squeeze 07.08.2026 23dk

  Tom Willings and Tom Woolman sit down together for a summer round-up of the stories shaping the poultry sector, from major changes in the feed industry to mounting pressure in the egg market.The episode begins with Tom Woolman’s family holiday to the Dordogne, where a search for a farm visit led to a foie gras producer offering public tours of its entire operation. The experience prompts a wider conversation about force-feeding, transparency and the striking differences between British and French attitudes towards food production.Attention then turns to ABN’s announcement that it intends to exit the UK monogastric feed business. Tom reflects on the company’s longstanding role in the pig and poultry sectors, its reputation for feed quality and its extensive support for industry events. The hosts consider how structural changes within the broiler supply chain may have contributed to the decision, as well as the opportunities that could emerge as ABN explores options for its sites during the proposed 12-month withdrawal.The two Toms also examine research highlighted by The Guardian suggesting that organic egg production can have a greater environmental footprint than more intensive systems. While the underlying relationship between productivity, land use and environmental impact is unsurprising, they question whether older mortality and production data accurately represent today’s free-range and organic sector.The discussion explores the difficult balance between environmental performance, animal welfare and consumer expectations. It also asks how broad conclusions about sustainable food systems can be translated into national policy, retailer commitments and individual investment or planning decisions.Finally, the hosts assess the recent downturn in the wholesale egg market. Summer demand has traditionally softened, but the latest fall appears more significant following several years of tight supply. With packing centres reportedly carrying more egg, some businesses potentially turning volume away and longer-term farmgate commitments still in place, the episode considers how much financial exposure packers can absorb and whether contracts throughout the chain may need to be reconsidered.The episode concludes with a preview of Poultry Network Live, taking place at Harper Adams University on 3 September, where Tom Woolman will chair a session examining broiler health and performance.In this episodeA revealing foie gras farm tour in southwest FranceCultural differences in attitudes towards food and farmingWhat ABN’s planned withdrawal means for poultry feedEnvironmental trade-offs between egg production systemsWhether historic data reflects modern free-range performanceFalling wholesale egg values and the potential impact on packersThe challenge of balancing long-term contracts with a changing marketA preview of Poultry Network Live 2026
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  Ep 52 | Aaron Cowieson: How blood biomarkers could sharpen poultry nutrition 31.07.2026 29dk

  Portable blood testing is giving poultry nutritionists and vets a clearer view of how birds are actually responding to feed—not simply what a ration is expected to deliver.In this episode, Tom Woolman and Tom Willings are joined by Aaron Cowieson, senior science fellow at DSM-Firmenich, to explore the emerging use of blood biomarkers in commercial poultry production. Aaron explains how rapid, portable analytical devices can now be used on farm, creating a direct feedback loop between the formulated diet, the production environment and the bird.The discussion focuses on calcium and phosphorus: why they matter for skeletal development, appetite, energy metabolism and immune function, and why blood levels may still be wrong even when a ration appears correct on paper.Factors including limestone quality and solubility, hard drinking water, intestinal health, kidney function and vitamin D metabolism can all affect how much of a nutrient is available to the bird.Aaron also outlines the practical signs that may point towards an imbalance, including poorer flock uniformity, wet litter, footpad dermatitis, lameness, higher feed conversion and increased mortality. A wider panel of almost 30 blood biomarkers can then help distinguish between nutritional shortfalls and underlying health problems.The conversation considers how the technology is currently being used by vets, nutritionists and some poultry businesses, as well as its practical limitations. Where a formulation change is required, the benefit may be seen in the next flock rather than the current one, although water-based interventions can sometimes provide a more immediate response.Finally, the panel looks at how large commercial datasets, machine learning and AI could help turn flock-level measurements into better decisions. Although the episode centres on broilers, the same tools could have particular value in longer-lived laying and breeder flocks, where improved nutrient management may deliver benefits over a much longer production cycle.
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  Ep 51 | Amy Jackson; Farming Under Scrutiny: Campaigners, Reputation and Planning 24.07.2026 34dk

  Campaign groups scrutinising food and farming have become more professional, coordinated and technologically capable. How should farmers and agricultural businesses respond—and where does the industry need to improve?Tom Woolman and Tom Willings are joined by Amy Jackson, founder of Oxtale Communications and a research fellow at the University of Nottingham. Drawing on her experience in agricultural communications, issues management and academic research, Amy explains how campaign groups build simple, compelling narratives and use media, political influence, investor pressure and coordinated objections to advance their aims.The discussion examines areas in which agriculture has responded effectively, including antibiotic stewardship and the poultry sector’s work on Campylobacter. It also considers where a slower or fragmented response—particularly around water quality and nutrient management—has allowed criticism to gain momentum.Amy argues that campaigners are often most successful when they amplify concerns that already exist. Rather than becoming trapped in arguments over blame, the industry can strengthen its position by addressing legitimate weaknesses early, collaborating with other stakeholders and communicating clearly about the action being taken.The conversation also turns to planning applications, mass objections and the increasingly sophisticated use of digital tools by campaigners. Amy explains why the number of objections is not itself decisive, why robust evidence and environmental assessments matter, and how long-term relationships with local communities can help farmers establish trust before a contentious application is submitted.In this episodeHow agricultural campaign groups have become more sophisticated and coordinated.Why simple campaign messages can overpower complex, evidence-heavy industry responses.The growing personal and reputational pressure placed on individual farmers.Lessons from antibiotic stewardship and the poultry sector’s work on Campylobacter.Water quality, nutrient management and the debate surrounding the River Wye catchment.Why collaboration can be more productive than attempting to apportion blame.Stakeholder-led approaches to environmental policymaking.How planning authorities assess coordinated or template-based objections.The importance of material planning considerations and strong environmental evidence.How farmers can build trust and resilience through sustained community engagement.
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  Ep 50 | Poultry vet Ian Lowery: The Unexpected Results of a Broiler Water Study 17.07.2026 44dk

  Water sanitation has become standard practice on many poultry farms—but does cleaner drinking water reliably translate into better bird performance?In the 50th episode of the Poultry Network podcast, Tom Woolman and Tom Willings speak to poultry vet Dr Ian Lowery, director of Crowshall Veterinary Services, about the findings of his doctoral research into broiler drinking-water hygiene.Ian’s study followed 16 broiler sheds over four production cycles, comparing untreated water with chlorine, silver-stabilised peroxide and non-silver-stabilised peroxide programmes. Water samples were collected before placement and at seven, 14 and 28 days, with the results matched against flock performance, mortality and antibiotic-use data.The sanitising treatments did what they were expected to do: they substantially reduced bacterial contamination, particularly during the birds’ first week. But the headline result was far less predictable. Across the trial, Ian found no statistically demonstrable improvement in feed conversion, daily weight gain, mortality, EPEF or antibiotic use between the sanitised and untreated groups.That does not mean water hygiene has no value. Ian explains why terminal cleaning, longer-lived flocks, pathogen control and protection against rare but costly “black swan” events may still provide a strong justification for sanitation. However, the findings challenge the assumption that an in-flock water treatment programme will automatically pay for itself through improved broiler performance.The discussion also explores:Why the poultry sector lacks an agreed definition of “clean” drinking waterWhat conventional total viable count testing can—and cannot—tell producersHow bacterial levels changed as birds grew and water flow increasedWhy peroxide appeared more effective in some early-life conditionsWhy chlorine performance may be affected by higher temperaturesThe limitations of applying one water-treatment programme to every farmWhere further research is needed, including longer-lived poultry systemsHow producers should think about the cost, risk-management and assurance value of water sanitationThe episode opens with a look ahead to Poultry Network Live on 3 September, including sessions on poultry health, business management and artificial intelligence.
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  Ep 49 | Poultry vet Vera Bavinck: Kipster, Keel Bones and the Future of Welfare-Led Egg Production 10.07.2026 42dk

  Tom Willings and Tom Woolman are joined by Vera Bavinck, poultry veterinarian for Kipster, to discuss a radically different approach to egg production in the Netherlands. The conversation covers Kipster’s low-impact production model, the use of upcycled feed ingredients, welfare-led housing design, natural daylight, lower stocking densities, keel bone fracture monitoring, delayed onset of lay, and the potential for mobile on-farm slaughter.The episode also touches on Groundswell, regenerative agriculture, ultra-processed food, and the broader question of how poultry systems can reduce pressure on land, improve animal welfare, and become more transparent to the public.GuestVera Bavinck Poultry veterinarian working with Kipster, alongside wider welfare, monitoring and small-scale poultry projects in the Netherlands and African countries.Main topics coveredGroundswell and regenerative agricultureTom Willings opens by reflecting on his first visit to Groundswell, describing it as a regenerative agriculture festival focused on soil health, water health, pollution control, diversity in cropping, and reintegrating animals into farming systems.The hosts discuss how regenerative agriculture differs from organic farming, particularly because regen is less prescriptive and more focused on what is appropriate for each farm, soil type and context.Introduction to KipsterVera explains that Kipster was founded around six years ago with the aim of producing animal protein — in this case eggs — while doing as little damage to the planet as possible.Key features of the Kipster model include:A target of a very low or near-zero CO₂ footprint.A house design using solar panels, heat exchange and other environmental technologies.A major focus on feed, especially upcycled or residual feed streams.Use of bakery products and other ingredients originally intended for human food but diverted into poultry feed.High levels of transparency, daylight and public-facing education.Upcycled feed and circular farmingA central part of Kipster’s model is the use of feed ingredients that avoid direct competition with human food production. Vera explains that the system uses residual and waste streams, including agricultural by-products and bakery products.Later in the episode, Tom Willings expands on this, arguing that one of Kipster’s most important ideas is reducing the conflict between land used to grow crops for direct human consumption and land used to grow crops for animal feed.The hosts note that the supply chains and raw materials exist in the UK, but the challenge is practical: feed mills are designed around current systems, and using more varied waste or by-product streams would require infrastructure, storage and investment.Kipster’s welfare modelVera describes Kipster’s welfare approach as animal-focused. Birds are not beak-treated, live in full daylight, and have access to different functional spaces within the house, including a large indoor garden area.The stocking density is described as low compared with many commercial systems, with Tom Willings noting that when all space is accounted for, Kipster birds are stocked at around six to six and a half birds per square metre.Vera argues that lower stocking density reduces pressure on the system and makes farming easier. She says that, in her experience, six birds per square metre presents fewer challenges than nine birds per square metre.Better Leven welfare accreditationThe discussion compares the UK’s RSPCA Assured model with the Dutch Beter Leven welfare scheme.Vera explains that Beter Leven uses a one-, two- or three-star system. Kipster sought three-star recognition but did not meet the standard in the conventional way because it does not provide the amount of outdoor range normally required for free-range or organic systems.However, because Kipster provides other welfare benefits — including indoor functional spaces, an indoor garden, daylight and a smaller outdoor area — Beter Leven applied discretion and awarded the three-star label.Outdoor access, avian influenza and practical welfareThe conversation examines the tension between outdoor access and actual bird use of range. Vera notes that birds often do not use the full outdoor range unless it provides enough cover, because open areas can feel dangerous to them.She also highlights the impact of avian influenza restrictions in the Netherlands, where birds may be required to remain indoors for long periods. From the bird’s perspective, Vera argues, outdoor range has limited welfare value if it is unavailable for months at a time.Natural daylight and heat managementTom Woolman asks how Kipster prevents the house from overheating given the amount of natural daylight entering the building.Vera explains that the houses use evaporative cooling systems. During recent very hot weather, with outdoor temperatures approaching 40°C, the inside temperature reached around 34°C. She notes that white birds coped better than expected and tended to move into cooler nighttime areas during the day.Keel bone fractures in laying hensVera discusses her work on Kip Up, a welfare monitoring tool for laying hens. A major focus of the tool is keel bone fractures.She explains that keel bone fractures are common in laying hens, with some measurements showing around 70% of birds developing a fracture. Vera stresses that these fractures are painful and have welfare implications, and that science has increasingly confirmed their impact.The discussion covers different types of fractures, including fractures at the tip or apex of the keel bone. Vera explains that young laying hens may still have cartilage at the keel tip when they start laying, making the area vulnerable.Delayed onset of lay and bone developmentVera describes an unexpected learning from avian influenza-related movement restrictions. Some Kipster flocks arrived later than planned, around 23 weeks of age, after being held back with minimal light to delay production.Rather than pushing them quickly into full production, Kipster allowed the birds to develop more slowly. Vera’s early monitoring showed significantly fewer keel bone fractures in these delayed flocks.Her hypothesis is that giving birds more chronological time before the onset of lay allows bone development to continue, improving skeletal robustness. She notes that it is too early to draw final conclusions, especially around persistency of lay, but the early welfare results are promising.Mobile on-farm slaughterThe episode then turns to end-of-lay hens and slaughter. Tom Willings notes that in the UK there are very few abattoirs accredited to handle end-of-lay hens, meaning some birds travel long distances.Vera explains her work with small-scale poultry farmers in the Netherlands, many of whom keep up to 249 birds and are treated as hobby-level producers under Dutch rules. These farmers often have few practical slaughter options.She has been working on mobile slaughtering units that can operate on farm while still complying with European food safety, hygiene and welfare rules. The current units are small, handling around 600 birds per day, with another designed for rabbits capable of just over 1,000 per day.Scaling mobile slaughterThe hosts discuss whether mobile slaughter could scale to farms like Kipster, which may house around 20,000 to 24,000 birds.Vera says drawings already exist for larger-scale systems, but money and complexity remain barriers. She believes mobile slaughter could be especially useful for mid-sized farms that are too small or too remote for existing abattoir systems.Kipster already depopulates over two days and catches birds upright by hand, rather than by the legs, as part of its welfare commitment through to the end of life.
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  Ep 48 | Ed Lanning and Callum James on the Future of UK Poultry: Data, Automation and Food Security 02.07.2026 50dk

  In this special episode of the Poultry Network podcast, Tom Woolman and Tom Willings are joined by two younger voices from the UK poultry sector: Ed Lanning, representing the broiler industry, and Callum James, representing free-range egg production.The episode was inspired by a charity auction prize bought by Robert Lanning at the Southwest Chicken Association Christmas dinner, giving him the opportunity to help set the topic for the podcast. His chosen theme: where is the poultry industry heading, and what do the next generation of poultry producers think the future will look like?The discussion covers the major forces likely to shape broiler and egg production over the next decade, including automation, artificial intelligence, data use, labour availability, changing genetics, consumer education, food security, imports, climate change, renewable energy and farm resilience.Key themes from the episode1. The future of labour and automation on poultry farmsEd and Callum both expect technology to reshape daily farm work, but not to remove the need for skilled stockpeople.They discuss the growing role of AI cameras, robotics and automated monitoring systems that can detect changes in bird behaviour, identify emerging welfare issues and provide real-time alerts before problems escalate.For laying farms, Callum highlights the potential for camera systems to spot early signs of floor eggs, smothering behaviour or other flock-management challenges. For broiler units, Ed sees major potential in real-time data from optical and infrared cameras, as well as future tools such as automated dead-bird detection and collection.The consensus is that the stockperson’s role will evolve from purely physical shed work towards a more data-led, technical and management-focused role.2. AI, data and real-time decision-makingData emerges as one of the strongest themes of the episode.Both guests believe that the poultry industry already collects huge amounts of information, but has only begun to realise its full value. Ed notes that broiler sheds can generate dozens of readings every week, yet there is still much more that could be extracted from that information.The discussion points towards a future where AI and machine learning help producers find patterns, predict problems, optimise performance and improve welfare outcomes.Tom Willings frames this not as simple evolution, but as a potential revolution in poultry production.3. Robotics and new technology on farmThe conversation also explores practical uses for robotics, including:Automated shed walking and dead-bird collectionRobotic pressure washing systemsCamera-based biosecurity monitoringLone-worker safety toolsAI-assisted flock behaviour monitoringAutomated grading and egg-packing systemsEd mentions seeing a robotic pressure washer demonstrated at a trade show, capable of washing layer and broiler sheds, including nest boxes, floors, drinkers and feeders.While the technology is developing quickly, the guests agree that challenges remain, especially around cleaning, disease risk, robotic durability and ensuring new tools genuinely support stockmanship rather than replace it.4. Genetics: broilers, layers and future performanceThe episode looks at how breeding progress may shape poultry production over the next decade.On the broiler side, Ed discusses the continuing role of the Ross 308 as an efficient, fast-growing bird suited to affordable protein production and food security. He also reflects on the place of slower-growing breeds such as the Hubbard Redbro, particularly within higher-welfare and premium-market systems.On the egg side, Callum expects further improvements in bird productivity, longevity, feed efficiency, egg quality and shell strength. He predicts brown birds could routinely reach around 100 weeks in the future, while white birds are already demonstrating strong performance.The discussion also touches on the growing conversation around white eggs in the UK market, with Callum noting that consumers often respond positively once they understand that white eggs are simply another egg type, often with strong shell quality and good performance credentials.5. Consumer education and British food standardsA major thread running through the episode is the gap between food production and public understanding.Callum argues that many consumers are disconnected from farming and would benefit from better education about where their food comes from. His own farm-gate egg vending machines show that some customers actively want a closer connection with food production.Ed agrees, but adds that farmers cannot expect the public to meet the industry halfway without support. He argues that poultry producers need to be willing to explain the basics, open up communication and rebuild trust.The guests also stress the importance of promoting British production standards, particularly in the context of cheaper imports. They argue that UK poultry has strong assurance schemes and welfare standards, and that this should be better communicated to consumers.6. Food security, imports and global competitionEd raises concerns about future competition from Eastern Europe, particularly once the war in Ukraine eventually ends. He points to the region’s land, grain production capacity and labour availability as factors that could shift more poultry production eastwards.The conversation links this directly to UK food security. With planning permission difficult to secure in the UK and production density changes affecting domestic supply, the hosts and guests discuss the risk of imports gaining a larger foothold.The episode frames food security not as an abstract political issue, but as a practical challenge for UK poultry businesses: how to remain efficient, resilient and competitive while maintaining high standards.7. Climate change and hotter weatherThe hosts ask how climate change and more frequent heatwaves may affect broiler and layer farms.Ed points to the increasing importance of high-pressure cooling systems, better insulation and technologies such as pad cooling, which cool air before it enters the shed.Callum explains that free-range layer systems face additional complexity because opening popholes can disrupt ventilation patterns. He suggests that producers may need to look at options such as improved insulation, cooling systems and even roof-mounted sprinklers to reduce shed temperatures during hot weather.The discussion also raises potential tensions between welfare standards, natural light requirements and heat management, particularly where windows may increase solar gain inside poultry houses.8. Renewables, energy security and resilienceEnergy use is another key focus.The guests discuss the rise of solar panels, biomass heating, battery storage and heat recovery systems across poultry farms. Ed explains that solar can offer a strong payback, but battery storage could significantly improve self-sufficiency by allowing farms to use more of the electricity they generate.Callum agrees that solar and batteries are a natural fit for poultry businesses, given the sector’s high energy demands from lighting and ventilation.The episode also connects farm-level energy resilience with national energy security. Ed argues that food security and energy security are closely linked, especially given recent volatility in gas, wheat and electricity prices.
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  Ep 47 | David Petrie-Dolphin: How Poultry Vaccines and Animal Health Products Get Approved 26.06.2026 24dk

  In this episode of the Poultry Network Podcast, Tom Woolman speaks with David Petrie-Dolphin of Drayton Animal Health about the behind-the-scenes work involved in bringing poultry vaccines, veterinary medicines and animal health products to market.David explains the role of a Contract Research Organisation, or CRO, and why pharmaceutical and animal health companies often use specialist external facilities to carry out regulated safety and efficacy studies. The conversation covers how studies move from early molecule testing through to animal safety work, controlled trials and real-world farm testing.They also discuss the strict regulatory environment around animal health research, including Home Office licensing, third-party auditing, GLP and GCPv standards, and the role of bodies such as the European Medicines Agency and the Veterinary Medicines Directorate. A key theme throughout the episode is animal welfare, with David explaining how welfare, ethics, acclimatisation, study design and the three Rs — replacement, reduction and refinement — shape every trial.Key topics coveredWhat a CRO doesDavid explains that Drayton Animal Health is a Contract Research Organisation carrying out animal safety and research work for veterinary medicines, vaccines, feed additives and related products.Why pharmaceutical companies use CROsRather than building and maintaining specialist facilities that may only be needed every few years, companies can work with CROs that run regulated studies day in, day out.What the research environment looks likeThe facilities are described as secure and highly controlled, but still farm-like in appearance and operation, reflecting the practical realities of livestock production.How vaccine and medicine approval worksDavid outlines the multi-stage process from early molecule testing to safety, efficacy, toxicology, absorption and withdrawal-period studies.Regulation and scrutinyThe episode covers the role of regulators, Home Office licensing, third-party audits and the need for data to be robust, repeatable and defensible.UK, European and global approvalsTom asks how Brexit has affected veterinary medicines regulation, and David explains that UK-generated data can still play a role in wider European and international approval processes.GLP, GCPv and ethical oversightDavid explains how Good Laboratory Practice and Good Clinical Practice Veterinary standards create consistent global benchmarks for research, while Animal Welfare Ethical Review Boards assess study design before work begins.The three Rs in farm animal researchThe discussion explores replacement, reduction and refinement, with particular attention to using the minimum number of animals needed while still producing statistically meaningful results.Controlled trials versus commercial farm trialsDavid explains why products are first tested in controlled CRO environments before moving into commercial field conditions, where farms, management systems and geography can all vary.Animal welfare in trialsThe conversation ends with a focus on welfare, including acclimatisation, stress reduction, careful handling, bespoke study design and rehoming animals where possible.
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  Ep 46 | Harrison Davies: Aviagen’s 505 Club – top EPEF scores and the power of stockmanship 19.06.2026 30dk

  This week on the Poultry Network podcast, Tom Woolman and Tom Willings are joined by Harrison Davies, technical manager at Aviagen, to discuss the launch of the Ross 308 505 Club.Harrison explains what EPEF — European Production Efficiency Factor — means, how it is calculated and why it provides a useful benchmark for broiler crop performance. The conversation covers the move from the 470 Club to the 505 Club, the impact of stocking density, the importance of brooding, and why FCR and average daily gain are helping drive recent performance gains.The episode also explores the role of technology, ventilation, bird behaviour and stockmanship, with Harrison stressing that while genetics set the potential of the bird, consistent management is what delivers performance on farm.Sponsored by the Poultry Network Supplier Directory 2026/7.
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  Ep 45 | ForFarmers' Greg Marsh: Bfrepa's Layer Academy and Feed Market Pressures 12.06.2026 28dk

  In this episode, Tom Willings and Tom Woolman are joined by Greg Marsh, Poultry Sales Manager at ForFarmers, to discuss the launch of the Layer Academy, a BFREPA-backed initiative designed to help people working in the laying sector broaden their knowledge, build networks, and better understand the wider egg supply chain.Greg explains why the poultry sector needs more structured opportunities for learning and collaboration, particularly given the biosecurity challenges that often prevent farm walks, open days, and peer-to-peer knowledge exchange. The Layer Academy aims to bridge that gap by bringing together a small group of people from across the sector for a 12-month programme of visits, discussion, and industry insight.The conversation also turns to the feed market, with Greg giving his view on the raw material outlook, the impact of global politics, El Niño concerns, stock-to-use ratios, and how geopolitical uncertainty continues to influence manufacturing and transport costs.Applications for the first Layer Academy cohort close on 17 June, with places limited to eight participants. To apply, visit: https://www.bfrepa.co.uk/layer-academy
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  Ep 44 | Bfrepa's Gary Ford: Organic eggs, price caps and pullet supply pressures 29.05.2026 37dk

  In this episode, Tom Willings and Tom Woolman are joined by Gary Ford for a wide-ranging discussion on the UK egg sector, covering organic production rules, environmental guidance, government price-cap speculation, chick and pullet supply pressures, and a new academy for young people in the egg industry.Episode overviewThe UK egg sector is enjoying strong consumer demand, but producers are facing a complex mix of policy, supply chain and production challenges.Gary Ford explains why the organic egg sector is watching UK-EU SPS alignment discussions closely, particularly around derogations for non-organic protein in poultry diets and range access for pullets in rear. He also outlines work with Defra to ensure policymakers understand the practical consequences of changes to organic production rules.The conversation also covers a forthcoming environmental guidance document for free-range layer producers, developed with the Environment Agency and Natural Resources Wales, as well as industry reaction to reports that government had discussed possible price caps on staple foods including eggs.Later in the episode, the panel discusses growing concern around chick and pullet availability, with lead times reportedly stretching to 15-18 months for some new entrants. Gary highlights the need to focus more attention on the pullet rearing and breeder sectors, warning that the wider egg supply chain must keep pace with expansion in the commercial laying flock.The episode closes with details of a new academy for young people in the egg sector, launched in conjunction with ForFarmers, which will give a small group of participants exposure to the full egg supply chain over a 12-month period.Key topics discussedOrganic egg production and UK-EU alignment Gary explains that the organic sector is part of wider UK-EU SPS alignment discussions aimed at reducing friction at the border. Two key derogations are under scrutiny: the allowance for up to 5% non-organic protein in diets for younger poultry, and rules around pullet access to range during rear.Engagement with Defra The industry is working with Defra through monthly meetings, a producer group and a planned “walk the organic food chain” exercise in the autumn, designed to show policymakers the on-farm impact of potential regulatory changes.Environmental guidance for free-range layer producers Gary outlines a new guidance document being developed with the Environment Agency and Natural Resources Wales. The aim is to provide producers with a “one-stop shop” covering environmental legislation and good practice for free-range layer units.Retail price-cap speculation The panel discusses reports that government had been in talks with retailers about potential price caps on staple foods, including eggs. Gary says the idea caused “disbelief and anger” among producers, although Defra later reassured him that mandatory price controls or caps on egg prices were not government policy.Eggs as an affordable protein The discussion highlights the continued strength of egg sales, with retailers reporting double-digit volume growth year on year. Gary argues that this growth demonstrates the affordability and relevance of eggs to consumers.Chick, pullet and breeder supply pressure The speakers discuss concerns around chick availability, pullet rearing capacity and breeder production. Gary says new entrants seeking pullets could potentially face lead times of 15-18 months, describing the situation as a “perfect storm” linked to expansion in the egg sector and competition for poultry housing space.Young people in the egg sector Gary promotes a new academy for young people in the egg industry, developed with ForFarmers. The programme will recruit six to eight participants and expose them to different parts of the supply chain, including hatcheries, pullet rearing, egg production, retail and a visit to the Netherlands.