Advertising in Five

Jaksot

• Publicis Pins the Raise on AI 17.07.2026 3min

  Publicis Groupe grew organic net revenue 4.8 percent in the second quarter and lifted the low end of its full-year forecast to 4.5 percent, with executives crediting AI-powered marketing services they say now account for 87 percent of net revenue, even as CEO Arthur Sadoun told investors that bigger client transformation spend remains deferred. Skechers is shifting a significant portion of its global media business to Horizon, Marketing Dive reports, a move the trade ties to overseas markets becoming the brand's primary growth engine. Also today: Everything PR ranks Omnicom's John Wren the highest-paid holding-company chief, Michael Hill appoints WPP Media's EssenceMediacom across three markets per AdNews, and M+C Saatchi North America launches an entertainment arm led by former WME executive Jen Bacchus.
• In-Housing Goes Strategic, Creator M&A Hits a Record, Wren's $69M Grant 16.07.2026 5min

  Adweek reports new ANA research finding that marketers now describe in-house agencies as a play for strategic control rather than cost savings. Tech Times, citing advisory firm Quartermast, reports 70 creator economy acquisitions in the first half of 2026, up 23 percent year on year, with media properties outpacing software tools in deal share for the first time. Everything PR, citing Omnicom's 2026 proxy, reports a one-time option grant to CEO John Wren valued at 69.28 million dollars, tied to the closed 13.25 billion dollar Interpublic merger. Plus WPP layoffs under Elevate28, and leadership moves at Open X, Initiative, and Dentsu South Asia.
• WPP's Next Cut, Havas's New Strategy Chief 15.07.2026 4min

  AdNews reports WPP plans another round of global job cuts in the mid to high hundreds before year end, a figure sourced to AdAge and unconfirmed by the company, set against Elevate28 and a headcount already down more than eight percent. Havas has created a chief strategy officer role for Raphaël de Andréis, per Storyboard18, and MediaPost reports Farmers Insurance is rebranding around Honesty Is Our Policy while parting with spokesperson J.K. Simmons. Also moving: World Cup ratings at the halfway mark, Grid Worldwide's buyout from TBWA South Africa, Conagra's pick of Barrows, and Meet the People's acquisition of LOOMIS.
• Adidas Picks Omnicom, and Havas Books Three Headlines 14.07.2026 4min

  Adidas has handed its roughly $512 million global media account to Omnicom Media Group after a review against WPP and Publicis, ending an eight-year run for EssenceMediacom, per Campaign, Brand Spur and Bizcommunity. Storyboard18 reports the FTC has reached a proposed settlement with Havas, making it the last of the Big Six holding companies to resolve allegations they colluded on brand-safety standards, while MediaPost reports Farmers Insurance named Havas Media its media agency of record on an account COMvergence sizes at about $51.5 million. Also moving: a UK report warning £84 billion is at stake without faster AI upskilling, Samsung awarding media to Publicis, and PHD Melbourne defending the ANZ Bank account against Atomic 212.