Dan Kennedy's Magnetic Marketing Podcast

Épisodes

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  Growing Pains and Solutions For Them 24.07.2026 49min

  In this episode Dan Kennedy presents a conversation with Adam Witty, founder and CEO who grew his publishing and marketing businesses from a card table startup in 2005 to seven brands, a joint venture with Forbes, and more than 110 employees and $35 million in revenue. Dan Kennedy joins to examine the growing pains that come with rapid scale and the leadership shifts that founders must make. Together they explore how to move from working in the business to leading a larger organization, and why systems and people are the most important levers for sustainable growth. You will hear actionable lessons on thinking big, letting go to grow, and why hiring A players is nonnegotiable. Adam outlines a rigorous 90-day onboarding system and explains how culture functions as the organizing system that makes top talent productive. Listen to learn practical steps for recruiting, onboarding, and structuring your role as CEO. MagneticMarketing.com NoBSLetter.com
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  How to Build Wealth Outside of Wall Street 10.07.2026 56min

  In Episode 239, Adam Witty sits down with Dr. David Phelps to explore how entrepreneurs can build lasting wealth outside of Wall Street. David shares his journey from running a private dental practice to building a multi-million dollar real estate portfolio and founding Freedom Founders. The conversation covers joint ventures, tangible capital assets, and why maintaining direct control is critical when choosing where to put your money. Listeners will walk away with specific tactics for acquiring real estate with limited capital, structuring joint ventures, and evaluating investments by cash flow and time leverage rather than speculation. David also unpacks the Apprentice Model, a practical framework for documenting systems and mentoring successors so you can replicate your success and reclaim your time. If you want to reduce concentration risk, create passive income, and build transferable assets outside your primary business, this episode is essential listening. MagneticMarketing.com NoBSLetter.com
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  How to Escape Your Local Market and Scale Any Business 03.07.2026 1h 13min

  Many entrepreneurs believe their business is permanently limited to their local market, leaving enormous national and global revenue on the table. In this episode, Dan Kennedy reveals how virtually any business - from attorneys to private investigators to therapists - can be restructured to serve customers anywhere, using certified local partners, trusted advisor positioning, and direct response marketing. You will also hear from Brian Kurtz of Boardroom Reports on why direct mail is far from dead and how multi-channel marketing continues to outperform digital-only strategies. In this classic recording from Dan Kennedy's Diamond member call series, Dan takes open-line questions on local and global business expansion, market differentiation, and the enduring power of direct mail - with special guest Brian Kurtz of Boardroom Reports sharing real-world results from some of the most successful direct mail campaigns ever run. If you want to grow beyond your zip code, master list segmentation, and understand why the biggest marketers still rely on direct mail, this episode is essential listening. MagneticMarketing.com NoBSLetter.com
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  Year's Best Success Strategies with GKIC Marketing 26.06.2026 58min

  Struggling to find marketing strategies that truly deliver results? This episode unveils the year's best success tactics from top Magnetic Marketing Diamond members, covering pricing, referrals, newsletters, upselling, direct mail, and online marketing. Discover actionable insights to sharpen your approach and boost your business growth heading into the new year. Join Dan Kennedy as he moderates an exclusive year-end call where Magnetic Marketing Diamond members present their most effective marketing strategies from 2011. Hear firsthand how these finalists achieved impressive results and learn practical methods you can implement immediately. Tune in to gain proven ideas that will energize your marketing efforts. MagneticMarketing.com NoBSLetter.com
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  How Outrageous Advertising and Direct Response Drive Massive Customer Growth 19.06.2026 56min

  In this episode, Bill Glazer reveals how he turned a Baltimore menswear store into a direct response marketing powerhouse and went on to co-found the Glazer-Kennedy Insider Circle. You will hear the story behind his first outrageous advertising campaign, why copying your own industry keeps most entrepreneurs stuck, and the real math behind using a book to add 4,500 new members at $60 per month. Join Ben Glass as he unpacks Bill's proven frameworks for testimonials, endorsed mailers, and customer acquisition. If you want to stand out, convert more customers, and build a business that compounds over time, this episode is a must-listen. MagneticMarketing.com NoBSLetter.com
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  How to Build Wealth Outside of Wallstreet 12.06.2026 57min

  In this episode, Adam Witty and Dr. David Phelps discuss how entrepreneurs can build wealth outside of Wall Street. The conversation is designed for business owners who want to turn active business income into lasting financial strength, rather than leaving their future dependent on conventional market investments or the daily operation of their company. Listeners will hear a practical discussion about control, cash flow, asset strategy, risk, liquidity, and long-term flexibility. This episode helps entrepreneurs think about their business as a wealth engine and challenges them to consider how profit can be converted into durable assets that support independence, resilience, and financial freedom. MagneticMarketing.com NoBSLetter.com
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  How to Prosper as an Entrepreneur and Still Get Home in Time for Dinner 05.06.2026 54min

  In this episode, Darin Spindler and Ben Glass discuss how entrepreneurs can build a prosperous business without letting the business consume the life it is supposed to support. The conversation focuses on a practical and often overlooked question for business owners: how do you grow a company while still protecting family time, personal energy, and control of your schedule? Listeners will hear why prosperity is not measured by revenue alone. A strong business should produce profit, independence, and the ability to make deliberate choices about time. This episode gives entrepreneurs a useful framework for thinking about growth, boundaries, systems, client selection, and the kind of business design that lets an owner succeed without being trapped by constant urgency. MagneticMarketing.com NoBSLetter.com
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  Inside the Consumer's Mind: How Buyers Think When Cautious and Skeptical 29.05.2026 53min

  In this episode, Dan Kennedy and Matt Zagula dive deep into the mindset of the modern consumer, revealing three dominant trends: a spend less mindset, a spend more intelligently mindset, and a demand for more value when spending. They discuss how economic pressures, increased bargain hunting, and the rise of online research have shaped buyer behavior, making trust and personal relevance more critical than ever. Entrepreneurs will learn why creating a unique category of one and selling in a competitive vacuum are essential strategies to protect price and profit. Dan and Matt also share eight practical approaches to succeed with today's consumers, including building extreme trust, identifying buy-now customers while nurturing longer sales timelines, and delivering extraordinary benefits that compel immediate action. They emphasize the importance of authority, celebrity, and exclusivity in differentiating your business and overcoming commoditization. This episode offers actionable marketing wisdom for entrepreneurs aiming to thrive in an environment where buyers are more cautious, skeptical, and selective. MagneticMarketing.com NoBSLetter.com
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  How to Find the Big Idea: The Key To A Successful Marketing Campaign 22.05.2026 1h 5min

  A strong marketing campaign does not begin with a clever headline or a bigger media budget. It begins with a Big Idea that gets attention, creates interest, builds excitement, prompts action, and leaves a memory impact even when the prospect does not buy immediately. In this episode, Dan Kennedy and Darcy Juarez break down why the Big Idea is still the force that separates advertising people remember from advertising they ignore. Dan walks through practical ways to find a Big Idea, including legitimate news, new combinations, repositioning, relocating an idea into a different market or media channel, refocusing attention on one powerful benefit, building brand identity through direct response, attaching the right celebrity, and creating language that makes an ordinary offer feel newly valuable. From MyPillow and Domino's to Subway, home shopping, YouTube, Freedom Protection Plan, and the certified Wealth Express advisor concept, this episode shows how smart positioning can turn a common product or service into something prospects notice, understand, and remember. MagneticMarketing.com NoBSLetter.com
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  What Private Equity Looks at When Evaluating a Private Business 15.05.2026 58min

  Most business owners never think about what their company looks like through the eyes of a buyer - until it is too late. In this episode, Nick Loise sits down with Mike Lorence, a Marine veteran turned private equity expert, to pull back the curtain on exactly what PE firms look for when evaluating a business for acquisition or growth. The growth levers Mike shares are not just for businesses that want to sell - they are the same principles that drive rapid, sustainable growth in any company. From getting the owner out of the selling environment to building diversified revenue streams, from Porter's Five Forces to the psychology of recruiting top sales talent, you'll discover how to see your business through the eyes of the most sophisticated buyers in the market. If you want to build a business that is more valuable, more sellable, and more profitable - whether you ever plan to sell or not - this conversation is required listening. MagneticMarketing.com NoBSLetter.com
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  Why The Best Are The Best 08.05.2026 1h 2min

  What separates the best from everyone else? In this rare crossover episode, Adam Witty sits down with Kevin Eastman - two-time NBA champion coach and author of "Why The Best Are The Best" - to unpack the 25 power words that define peak performance. Kevin has worked with LeBron James, Kevin Garnett, Kobe Bryant, and some of the most elite competitors in the world, and in this conversation he translates those lessons directly to the world of business and entrepreneurship. From the single most important word in all of success (TRUTH) to the concept of doing the "unrequired work," you'll discover why hard work is just the price of admission - and what the real separators are. If you want to operate at the highest level in your business and your life, this is a masterclass from someone who has coached champions at the very top of their game. MagneticMarketing.com NoBSLetter.com
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  Attract Your Dream Customers Fast and Efficiently 01.05.2026 54min

  How do you get more traffic without relying on the unpredictable algorithms of Facebook or Google? In this special episode, Darin Spindler sits down with Russell Brunson, founder of ClickFunnels, to discuss the "Dream 100" strategy and the power of pig-headed discipline. Russell shares his origin story of discovering Dan Kennedy while digging a ditch, and how he applied classic direct response principles to build a software empire. You'll learn why traffic is not a mysterious force you have to create, but simply a matter of finding where your dream customers are already congregating. Plus, discover a simple referral strategy to turn your existing customers into a groundswell of new traffic. MagneticMarketing.com NoBSLetter.com
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  Lies, Myths, & Truth About 'Internet Marketing' Past, Present, and Future 24.04.2026 45min

  When it comes to internet marketing, most people are blinded by the technology and forget the fundamentals. In this rare episode, Dan Kennedy sits down with Ken McCarthy - one of the original pioneers of commercial internet marketing - to cut through the hype and reveal what actually works online. From why the biggest mistake you can make is treating the internet as a "magical" new medium, to the critical importance of moving prospects OFF the internet and into your own controlled environment, you'll discover why human psychology and direct response principles haven't changed since 1994. If you're tired of chasing vanity metrics and want to focus on real ROI, this conversation is a masterclass in digital direct marketing. MagneticMarketing.com NoBSLetter.com
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  Why Some Businesses Still Thrive When Everything Falls Apart 10.04.2026 45min

  When the world changes, most businesses panic... while a few quietly profit. In this episode, Dan Kennedy and Darin Spindler break down what separates winners from losers when market conditions suddenly shift, and why the fundamentals of success haven't changed even if the tactics have. From avoiding shiny new metrics to reinventing yourself when you're forced to adapt, you'll get a clear-eyed look at staying profitable during chaos. If you can't control the environment, learn to control your response to it. MagneticMarketing.com NoBSLetter.com
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  7 Big Mistakes Membership Marketers Make and How to Avoid Them (2 of 2) 03.04.2026 40min

  Getting members is one challenge. Keeping them AND growing their value? That's an entirely different skillset. In part two of this two-part episode, Darin Spindler and Scott Whitaker reveal the next four mistakes that sabotage membership businesses, including weak ascension plans, poor retention tactics, and ignoring the full customer lifecycle. You'll also discover why churn isn't always the enemy, why single-tier memberships cap your revenue, and how you can actually turn cancellations into future opportunities. Be sure to check out part one first to learn three more of the worst mistakes membership businesses make (and how to correct them!) MagneticMarketing.com NoBSLetter.com
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  7 Big Mistakes Membership Marketers Make and How to Avoid Them (1 of 2) 27.03.2026 36min

  Most membership businesses don't fail because of bad content. They fail because of bad structure. In part one of this two-part episode, Darin Spindler sits down with membership expert Scott Whitaker to expose the first three mistakes that silently kill recurring revenue in membership businesses. From relying on a single signup path to skipping evergreen sales systems to botching the onboarding process, you'll see exactly why passive strategy doesn't work. If you want members who join and stay, start here. (And be sure to check out part two next week, where Darin and Scott cover four more of the worst mistakes membership programs MUST avoid!) MagneticMarketing.com NoBSLetter.com
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  Built, Broken, Rebuilt: Lessons From Two Generations of Entrepreneurs 20.03.2026 39min

  Can you shortcut decades of entrepreneurial trial and error? In this episode, Dan Kennedy sits down with Richard James and his son Michael Strauch to explore exactly that. From Richard's multi-million-dollar business to Michael's six-figure income while still in college, they reveal how two different entrepreneurial paths collided and accelerated each other. You'll hear what skills actually transfer across industries, which metrics matter most, and why most entrepreneurs fail to adapt when circumstances shift. This is a real-world look at how entrepreneurs are made AND multiplied. MagneticMarketing.com NoBSLetter.com
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  The 7 Types of Video Every Business Should Be Using Right Now 13.03.2026 52min

  Most businesses post videos online and hope for results. Charlie McDermott built a system that actually delivers them. In this episode, Bill Glazer sits down with the former Marketer of the Year winner to break down the seven videos every business should use to drive traffic, build authority, and convert viewers into buyers. From blog videos that attract prospects to sales videos that close deals, you'll learn how to turn simple content into a reliable lead source WITHOUT paid ads. MagneticMarketing.com NoBSLetter.com
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  How to Make an "Unsexy" Product Irresistible 06.03.2026 42min

  Think your product/market is boring? Think again. In this episode, Dan Kennedy sits down with financial advisor Dave Scranton and fascination expert Sally Hogshead to reveal how even inherently mundane products/services (money management, haircuts) can become irresistible brands. From challenging customer assumptions to creating emotional attachment, you'll discover how to turn commodities into obsessions. If you're tired of competing on price, this conversation shows you how to compete on desire instead. MagneticMarketing.com NoBSLetter.com
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  Generational Data: Who's Spending, Buying, Renting, & Driving Growth 27.02.2026 48min

  In this episode, Magnetic Marketing Maven Adam Witty sits down with Chris Porter, co-author of Big Shifts Ahead, to break down how demographic trends are reshaping homeownership, hiring, policy, and product demand. Chris reveals how each generation, from Savers to Globals, behaves, spends, and creates distinct opportunities for entrepreneurs who can read the patterns. Tune in for a practical guide to positioning your business for the demographic shifts driving the next two decades of growth. MagneticMarketing.com NoBSLetter.com