Marketing School - Digital Marketing and Online Marketing Tips

Épisodes

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  Every Lead Gets a Call in 60 Seconds: The Bots Running Eric's Agency 16.09.2026 25min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireEric and Neil open up their own marketing week. Eric's $250 test assignment that turned into a $2,000 quote, the GrokBots he built in his free time (a call bot that phoned a spa and confirmed a booking, a haggle bot renegotiating every software bill, and a speed-to-lead bot that calls every form fill within 60 seconds), and the 2x2 he uses to decide which agency work becomes a reusable workflow and which gets killed. Neil on speed to learning, why wins on one channel take too long to reach the rest of the company, and how he finds agencies that stopped growing and buys the ones losing deals only because they are too small. Then the social tests: Neil's new screen-share format and LinkedIn engagement scraping, Eric's comment-to-DM flow with Lead Shark and Goji Berry, and the YouTube video that was edited entirely by AI. Key takeaways◾Every lead gets a call within 60 seconds; a bot can do it and sound good◾Speed to learning is the bottleneck: move a win from one channel to every channel fast◾Reusable workflows beat custom premium work; build them, then hand them to the team Chapters00:00 Our marketing week: the $250 test that failed02:42 The GrokBot that booked Eric's massage04:17 Haggle bot and speed-to-lead in 60 seconds05:18 Neil: speed to learning07:46 Buying agencies that stopped growing10:24 Eric's 2x2: reusable workflows13:14 Neil's new screen-share format15:40 Scraping your LinkedIn engagers16:38 Comment-to-DM with Lead Shark and Goji Berry18:21 YouTube: relevant views beat viral views19:54 A fully AI-edited video22:16 AI thumbnails that actually look like you
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  How McKinsey Helped Nike Lose $223 Billion 15.09.2026 20min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNike's market cap peaked at $280 billion in 2021 and has lost $223 billion since. Eric walks through Trung Phan's breakdown of how it happened: McKinsey advised Nike to eliminate its running, basketball and soccer categories, the marketing budget moved from brand advertising to programmatic retargeting, and hundreds of wholesale partners were cut for a direct-to-consumer bet that collapsed when shoppers went back to stores. Neil on why consultants who never ran a business should not be running yours, and why a kid asking for Nikes is what good brand advertising looks like. Then LeBron James' Polymarket partnership and why both hosts call it brand eroding, and the shirtless YouTuber Eric calls the Sam Sulek of e-commerce. Key takeaways◾Nike cut what worked (categories, brand ads, retail partners) for what was easier to measure◾A brand is what people say about you when you're not in the room; retargeting does not build it◾It takes decades to build a brand and five minutes to erode it Chapters00:00 Nike lost $223B: McKinsey killed the categories01:32 Consultants who never ran a business04:06 Locked in: adapt or die04:34 Nike swapped brand ads for retargeting06:36 Why kids wanted Nikes07:59 Neil's Tesla09:16 Nike burnt its wholesale partners10:07 LeBron x Polymarket: a brand-eroding move13:07 The Sam Sulek of e-commerce15:22 What views actually matter
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  Most Agencies Are Flat. Here's Why Neil's Is Still Growing 14.09.2026 19min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireWil Reynolds of Seer Interactive says agency owners are dishonest about how business is really going, and that most have been flat for three or four years. Eric reads the post and Neil agrees the downturn started around 2022 and is the longest he has seen, then explains why NP Digital kept growing anyway. Eric's take: the agencies dying are the ones still doing what they did five years ago, and tough markets are exactly when adaptable founders win the deals against the holding companies. The episode closes on the part of being a founder nobody talks about: watching the people you trained go on to build their own companies, why mindset separates the people who survive the downs, and why a business win feels the way it does. Key takeaways◾Be honest about how business is going; it keeps leads and opportunities flowing to you◾The agencies in trouble are still running the 2021 playbook; adapt or die◾You can't train mindset, and hard years are what build it Chapters00:00 Agency owners are lying about how business is going (Wil Reynolds)01:41 Neil: why NP Digital is still growing03:54 Eric: adapt or die, the invisible hammer07:06 Flat for 4 years? You're doing the same thing08:06 The burn-victim YouTuber: keep going10:34 If you're going through hell, keep going11:14 The best part of being a founder12:44 Mindset: people can't handle the downs13:48 The business high
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  Digital PR Is How You Get Cited by ChatGPT 10.09.2026 21min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireEric asks Neil to finally explain digital PR and how it helps with AEO and SEO. Neil gets there via a Huawei phone with a screen on the back, how ByteDance ran AI inside Lark two years before the rest of us, where America really ranks in K-12 education (34th, per Google AI Mode), what China mandates instead, and the FOMO playbook behind Alpha School's marketing. Then the answer: digital PR is the new link building, you're optimizing for the mention, not the link, and you want your product included everywhere the models read. They close on the only marketing advantage that compounds: consistency. Key takeaways◾Digital PR is optimizing for the mention, not the link. That's what the models read◾America ranks 34th in K-12; China mandates 9 years and tracks 40% into vocational paths◾Consistency compounds. Grey-hat wins evaporate, and one channel is never enough Chapters00:00 What is digital PR, actually?00:27 Huawei's phone with a screen on the back01:07 ByteDance and Lark were doing this two years ago02:43 America is 34th in K-12 (Google AI Mode)05:36 Compulsory schooling: US vs China06:14 Alpha School's FOMO marketing10:28 Digital PR: optimize for the mention15:15 Consistency compounds
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  80% of OpenAI and Anthropic's Revenue Comes From 1% of Customers 09.09.2026 19min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNew Ramp data says 80% of OpenAI and Anthropic's enterprise revenue comes from 1% of their customers, a concentration risk unseen in any other software category. Eric and Neil dig into what that means for the AI trade and for every company betting on it. Then Tomasz Tunguz's five-year writing data: AI didn't reduce his editing, it raised the quality floor, and the weakest posts gained twice as much as the strongest. Plus ICONIQ's headcount report (the 100%+ growers added 133% more headcount while the 50-100% band cut hiring almost in half), YC's product-market-fit data on user conversations, and a detour into foldable phones. Key takeaways◾1% of customers drive 80% of OpenAI and Anthropic's enterprise revenue. That's the risk◾AI raises the floor of your work, it doesn't shrink the effort◾10+ user conversations a week is the most predictive variable for finding PMF Chapters00:00 80% of AI revenue from 1% of customers (Ramp)03:29 AI productivity raises the floor (Tunguz)04:55 ICONIQ: who's still hiring in 202609:07 YC data: the one variable that predicts PMF13:03 Foldable phones and the China gap
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  Your SEO Is About to Run Itself (Autonomous Engine Optimization) 08.09.2026 26min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireEric introduces the new AEO: Autonomous Engine Optimization, the AI harness Nick Eubanks used to grow a 12-week-old website, and why every sales call and customer conversation inside your company is a page waiting to be published. Then the self-improving product has arrived: Amplitude's Wave agent found its own problems and shipped fixes worth +160% engagement and a 6% to 9% onboarding lift. Eric and Neil also pick apart OpenAI's GPT-6 Astra launch, the five things that took Andrew Warner's new YouTube channel to 937,000 views in a month, how B2B buyers now find agencies through Claude, and why the best salespeople sell like doctors. Key takeaways◾AEO now means autonomous: content creates, drafts and ships itself with a human in the loop◾Self-improving products are live: Wave found and fixed real conversion problems on its own◾On YouTube, info calls, retention data and trending topics beat subscriber counts Chapters00:00 The new AEO: Autonomous Engine Optimization03:07 Self-improving products: Amplitude's Wave agent06:44 OpenAI's GPT-6 Astra launch misstep11:37 Andrew Warner: 937K views in a month16:48 How buyers find agencies through Claude21:18 Sell like a doctor
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  Stop Teaching Your Team AI. Keep the Top 40%. 07.09.2026 19min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireEric came back from a founder retreat with a hard truth: the AI hackathons and training programs everyone planned in January didn't work, and the companies pulling ahead just raised the talent bar. He walks through the GitHub leaderboard that shows who's actually shipping, why one 200-engineer company is keeping only its top 40, and Neil's long-held view that you can't train mindset. Then the sycophancy trap: why ChatGPT agrees with whatever you feed it, what Neil found when he ran a real recommendation test across an accounting firm, and why most executives still don't understand how these models work. Key takeaways◾You can't train mindset. Raise the bar and hire people who already have it◾A public shipping leaderboard exposes who's really working in about a week◾AI is a sycophant. Optimize for it, don't just ask it follow-up questions Chapters00:00 Stop training, raise the talent bar01:14 The GitHub leaderboard: keep the top 4002:31 Neil: hire amazing people, it solves most problems07:45 The AI therapy trap: it agrees with you13:17 Neil's accounting-firm recommendation test15:54 Three years in, executives still don't get it
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  What to Do When Business Gets Really Tough 03.09.2026 27min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire What do you actually do when things get really tough in business? Neil and Eric share their worst moments — 2020 included — and the playbook for surviving them: eating the elephant a day at a time, buying time with cash, and choosing stability over growth when it counts. Then the reveal that hot AI startups like Cursor quietly run thousands of ads at a time, and a five-star massage-studio case study on referrals, grandfathered pricing, and service details that carry over into any business. Key takeaways◾Tough seasons are survived a day at a time — systems over panic◾The hottest AI startups test thousands of ads, not two◾Great service businesses engineer referrals on purpose Chapters00:00 When things get really tough09:14 Stability vs growth15:56 The 6,400-ads reveal17:10 The massage-studio case study
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  The Best Marketing Is Free. Almost Nobody Does It. 02.09.2026 24min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings the DHH question — outspend or outteach? — and the hosts take sides on the cheapest marketing that almost nobody has the patience to do. Then it gets personal: why Bezos Expeditions invested in Basecamp, whether pressure makes winners, the hairy reality of agency M&A (data rooms, earn-outs, and numbers that never survive diligence), a tale of two agency contractors, and why revenue beats views every single time. A candid operator's episode on teaching, buying, and building agencies. Key takeaways◾Outteaching compounds — it's the free marketing nobody commits to◾In agency M&A, the seller's numbers never survive the data room◾Optimize for revenue, not reach Chapters00:00 Outspend vs outteach: the DHH question01:12 Bezos and Basecamp02:21 Pressure makes winners05:48 The agency M&A trap09:55 Managing mistakes properly12:09 A tale of two agencies18:33 Revenue over views
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  Is China Running the World's Biggest Marketing Test on You? 01.09.2026 14min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric react to the report that Chinese institutions turned 171 million public X posts into a million-account digital twin of the American electorate — and are testing political messages on it. They unpack the marketing angle behind cognitive-domain warfare, why the data asymmetry between open and closed internets matters, the Paul Graham chart showing LinkedIn users adding AI and deleting DEI from their profiles, and why following trends is usually the losing move. A sobering look at what happens when audience modeling gets weaponized. Key takeaways◾Audience modeling at nation-state scale is here — and it's a marketing system◾Open platforms hand their behavioral data to anyone, including adversaries◾Profile trends follow incentives: AI in, DEI out Chapters00:00 China's AI models of American voters02:04 Privacy and platform rules04:06 The LinkedIn graph: AI in, DEI out07:12 Think for yourself, don't chase trends
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  The 2 Lessons Silicon Valley Relearns Every Decade 31.08.2026 18min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric dig into the two lessons Silicon Valley keeps relearning every decade, straight from Ben Thompson's conversation with Patrick O'Shaughnessy: consumers don't want to pay for software, and they don't care about being productive. They trace the pattern from Dropbox's forced pivot to B2B through to OpenAI replaying the same story at 100x scale, why advertising was always the endgame for ChatGPT, whether the SaaSpocalypse is real, and what the future of marketing looks like when AI knows your smartest moments. A sharp episode on where the money in software actually comes from. Key takeaways◾Consumers won't pay for software — advertising is the consumer endgame◾SaaS isn't dying, it's consolidating into B2B◾The next marketing frontier is reaching people in their smart moments Chapters00:00 The 2 lessons Silicon Valley relearns00:21 Ads over subscriptions: Dropbox to OpenAI03:32 SaaS isn't dying, it's going B2B05:55 Bubble or buildout?07:32 AI's long-term explosion11:32 Marketing in smart moments
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  Your Best Employee Is About To Quit. Here's The Fix. 27.08.2026 18min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire It starts with a message Eric got about a team member's wife being hit by a car, and turns into the clearest thing either of them has said about keeping good people. Neil lays out how he thinks about founder retention after an acquisition, they debate what Single Brain should actually be, and Eric closes with the GrokBot marketing playbook. Key takeaways◾How you behave in someone's worst week is the retention strategy. Everything else is a policy document.◾Brand recognition you already have is worth more than the product name you are attached to.◾Multifaceted marketing wins now: shipping fast, engaging in public, DMing influencers and bundling. Chapters00:00 Looking After Your People02:20 Founder Retention Matters05:31 Building Single Brain08:56 GrokBot Marketing Playbook
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  The Two Things We're Doing For The Rest Of 2026 26.08.2026 15min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil asks Eric to name the two things he is actually doing for the rest of 2026, and the answer is less about tools than you would expect. Along the way they share their own survey of 100 companies on AI agent adoption, and the numbers are far below the hype. Neil also gives away the specific tactic he is using to get cited by ChatGPT and Gemini. Key takeaways◾Of 100 companies surveyed, only 17 use AI agents in marketing at all, and just 3.5% of their marketing staff.◾The fastest route into AI answers is getting into the same articles that already cite your competitors.◾Shipping constantly beats one big launch. Staying top of mind is the strategy. Chapters00:00 Marketing and Hiring Priorities02:55 What Counts as an Agent06:20 2026 Focus Areas10:43 Europe and Service Expansion
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  Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook 25.08.2026 24min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Reddit's citations in ChatGPT have collapsed to almost nothing, and so have the review sites. Eric pulls up the PromptWatch data live and Neil reads what it means for anyone who built a strategy on those placements. Then they turn to the money side: how to underwrite a deal, what a creative agency is really worth, and what Sequoia's 'services are the new software' thesis does to agency valuations. Key takeaways◾Reddit and the big review sites have been almost entirely cut out of ChatGPT's citations.◾The marketer's job is shifting from ranking pages to being the source an AI quotes.◾Founder retention is not one structure. Name which model each founder is actually in before you buy. Chapters00:00 Reddit’s Decline01:57 The Marketer’s Shift04:14 Deal Underwriting Logic07:36 Valuing Creative Agencies12:56 M&A Patience Pays18:01 Eric's Agency M&A Thesis
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  Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs 24.08.2026 27min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil open on Travis Kalanick's take on founders, and end up somewhere much less comfortable: the research says the people pushed hardest early on are rarely the ones who end up best. They get into what founder drive actually is, why the two of them handle being crossed differently, how first-principles thinking changes a deal, and the Four Seasons founder's brutal one-line definition of excellence. Key takeaways ◾Being a founder is about pushing, not driving. The title on the org chart is not what makes it work. ◾Across 34,000 top performers, early standouts and eventual world-class performers are almost never the same people. ◾Excellence, per the Four Seasons founder, is the capacity to take pain. Suffering is built into the job. Chapters 00:00 Founder Drive 04:20 Seasons of Work 08:32 What Actually Makes Them Angry 11:53 First Principles Dealmaking 13:58 Protein and Macros 16:25 Trade-Offs Everywhere 17:55 Tiger Parent Pressure 20:27 Raising Without Resentment 24:01 Defining Excellence 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
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  How To Rank #1 On ChatGPT By... Gaming It? 21.08.2026 17min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A cafe in San Francisco lets startups pay to brand the drinks, so you can order an ElevenLatte or a MongoDB Greens. Eric thinks it is genius and cheap. Then the segment everyone will argue about: an Instagram reel showing a brand that does not exist ranked number one on ChatGPT for a real query. Neil and Eric take apart how it was done, why AEO is still SEO underneath, what Kimi's download and DAU curve says about Chinese model adoption, and why the Philippines back office grew instead of collapsing after ChatGPT. Key takeaways◾Brand in the places your buyer already stands, not just the feed◾If you can game it, it is a ranking system, and ranking systems are SEO◾AI made offshore work more valuable, employment is up 20% and revenue up 30% Chapters00:00 Intro Etiquette Matters00:07 Branding in Public Places03:22 Ranking on ChatGPT05:34 AEO Is Still SEO06:16 Kimi’s Growth Surge08:41 Marketable Moments Matter12:19 AI Creates More Jobs
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  WD-40 Turned AI Ad Production Into A Growth Lever 20.08.2026 24min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire China is releasing models that are not as good and are good enough, at a fraction of the cost, and getting real penetration in the United States. Neil and Eric work through what that does to pricing, then get to WD-40, which used Amazon's generative video ads to triple daily unit volume with an 86% new-to-brand rate and a 45% higher click-through rate. Eric's answer to every founder asking whether this kills agencies is the same question back: who is going to maintain it. He had that exact conversation with a multi-billion dollar hospitality company this week. Key takeaways◾Good enough at a tenth of the price is a pricing event, not a quality debate◾AI ad production collapses cost per asset, it does not manage the account◾Every founder building agents for each team member is telling you they are understaffed Chapters00:00 China’s Price Disruption03:55 Raising the AI Bar05:10 Marketing Needs Adaptability08:43 Singapore’s AI Optimism11:05 WD-40’s AI Ad Win15:13 Why Agencies Still Matter15:37 Agentic Web Future
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  Will This Be The Info Marketer's Decade In Software? 19.08.2026 23min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Clay Collins predicts the indie hacker is about to get crushed by the direct response marketer who learned to ship software, and Neil and Eric react as two people who have straddled both sides. Their generation sold ebooks and courses because that was the only thing you could build without engineers, and the wall was never talent, it was operational. That wall is gone. They also cover the SBA loan changes worth watching, and then the harder question underneath all of it: if AI does the thinking, what happens to the people who stop wanting to think. Key takeaways◾The engineering advantage evaporated, the marketing advantage did not◾Twenty years of learning how to make strangers care now ships in a weekend◾Cognitive polarization is the real risk, not job replacement Chapters00:00 Content, Careers, and Time04:22 SBA Loan Changes05:29 Direct Marketers in Software11:29 Intelligence and Volition17:48 AI Sentiment Divide19:16 Wealth Preservation Fears
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  Why We Start SEO With The Customer, Not The Keyword 17.08.2026 16min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most SEO starts with keyword research. Neil and Eric start somewhere else entirely: the customer. Neil breaks down audience-first SEO, the approach Single Grain's Nicky Lamb wrote up and the one they have been quietly running for clients. Take wealth management: 2.7 million monthly searches in the US, and almost none of them are one audience. Someone trying to understand the term, someone saving for retirement, a business owner preparing for a sale and an ultra high net worth family are four different buyers behind the same keyword. Then Eric walks through the company brain he is rolling into ClickFlow, and what Atlassian's numbers say about where a SaaS moat actually sits. Key takeaways ◾Start with the ICP, not the keyword list, and the queries sort themselves ◾One high-volume term usually hides four buyers who need four different pages ◾A software moat is context and workflow, not the model underneath Chapters 00:00 Audience First SEO 02:19 ClickFlow Content Workflow 07:48 Atlassian and SaaS Moats 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
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  PLG Is Dead. It's Now About ALG 13.08.2026 17min

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Vercel's Guillermo Rauch says agent-led growth replaces product-led growth: let agents adopt your product first, take meetings only if you have to, and treat months of meetings as the signal that this was never your customer. Eric runs it against the Higgsfield playbook, zero to $400M ARR in fourteen months on daily X launches and thousands of creators posting every day. It closes on Leopold's LP letter, Charlie Munger's three ways to go broke, and what four turns of leverage does to a 20% drawdown. Key takeaways◾If an agent cannot discover, read, and use your product, you are invisible to the next buyer◾Distribution at Higgsfield's pace is a daily habit, not a campaign◾Leverage turns a recoverable drawdown into an unrecoverable one Chapters00:00 From PLG to ALG02:48 AI Distribution Machines10:35 Leverage, Risk, and Scale