Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Épisodes

• 
  The Amazon PPC Video ad ROAS Blind Spot Most Sellers Miss 24.07.2026 6min

  In Episode 133 of Performance Marketing with Fexingo, Lucas and Luna uncover a major ROAS blind spot in Amazon PPC: video ads. While most sellers treat video as a branding play, it often delivers a lower ACOS than standard sponsored products—especially for high-consideration categories like electronics and furniture. Lucas walks through a January 2026 case study from a mid-market electronics seller who moved 15% of budget from sponsored products to video and saw blended ROAS jump 28% within 60 days. They discuss why Amazon's algorithm favors video placements (higher click-through rates, lower cost-per-click), how to structure a video campaign without a production budget (user-generated content and repurposed product demos work), and one critical mistake: using video for low-consideration, high-velocity items where text ads still outperform. If you are running Amazon PPC and ignoring video, you are leaving ROAS on the table. #AmazonPPC #VideoAds #ROAS #PPCBlindSpot #SponsoredBrandsVideo #eCommerce #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #AmazonSellers #ACOS #PPCCaseStudy #DigitalAdvertising #UserGeneratedContent #ProductDemos #AdPlacement #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Campaign Placement ROAS Blind Spot 23.07.2026 8min

  In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a subtle but costly ROAS blind spot: the interaction between Amazon PPC campaign placement adjustments and dynamic bid settings. Using a concrete example from a kitchen gadget seller who saw ACOS jump from 18% to 34% after optimizing placements, they explain how default bid modifiers for top-of-search and product pages can override manual bidding strategies when dynamic bids are set to 'increase or decrease'. Lucas walks through the math: a 50% placement premium on a $1.00 bid becomes $1.50, then the dynamic multiplier can push it to $2.10 or drop it to $0.90, creating chaos in cost control. They discuss how to audit for this overlap, when to use fixed bids instead, and why Amazon's default settings favor spend over efficiency. If you're managing Amazon PPC and wondering why placement adjustments don't always deliver expected ROAS, this episode gives you the detective work to uncover the hidden multiplier effect. #AmazonPPC #ROAS #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #PPCBlindSpot #BidManagement #DynamicBids #PlacementPremium #ACOS #Ecommerce #AmazonAds #Advertising #CostControl #KitchenGadgets #CampaignOptimization Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Return Rate Blind Spot That Kills ROAS 23.07.2026 5min

  Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 percent return rate — showing how a seemingly profitable campaign actually loses money once you factor in refunded orders. They explain how to adjust your ROAS targets, use return-rate data from Amazon Brand Analytics, and set up a simple spreadsheet to calculate true ACOS. If you sell on Amazon and run PPC, this one number could be the difference between scaling profitably and bleeding cash. No fluff, just the math. #AmazonPPC #ROAS #ReturnRate #ACOS #AmazonSellers #PerformanceMarketing #Ecommerce #PaidAds #FBA #AmazonAdvertising #MarketingPodcast #FexingoBusiness #BusinessPodcast #SellerMetrics #AdSpend #Profitability #AmazonBrandAnalytics #CostOfSale Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Bid Adjustment Blind Spot That Kills ROAS 23.07.2026 9min

  Episode 130 of Performance Marketing with Fexingo uncovers a subtle but brutal ROAS killer: bid adjustments across placements, devices, and dayparts. Lucas and Luna break down a real case of a kitchen-gadget brand that spent $15,000 on top-of-search bids but missed a 30% ROAS uplift from mobile-optimized creatives. They walk through how bid multipliers interact—and why most sellers leave 15-20% ROAS on the table by not adjusting bids for repeat-purchase windows. Plus, a concrete diagnostic: average cost per click by placement over 30 days. If you manage Amazon PPC, this episode will save you from bidding against yourself. #AmazonPPC #BidAdjustment #ROAS #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #PPCStrategy #Ecommerce #AmazonAdvertising #AdSpend #DigitalMarketing #CostPerClick #PlacementMultiplier #MobileAds #Dayparting #KitchenGadgets Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Search Term Impression Share Blind Spot 22.07.2026 9min

  Lucas and Luna unpack a performance marketing blind spot that doesn't appear in any standard Amazon PPC report: search term impression share. Using data from a real brand that spent $180,000 per month on Sponsored Products only to discover that 40 percent of its target search terms had less than 30 percent impression share, they walk through how to diagnose the problem using the Search Term Performance Report and the Campaign Manager's 'Other' placement. Lucas explains why Amazon's auction algorithm can systematically suppress your ads on high-volume terms even when your bid is competitive, and shares a three-part fix: placement premium adjustments, dayparting windows, and a campaign structure change that re-captured 22 percent incremental ROAS in six weeks. No fluff, just a specific operational fix for sellers losing money to invisibility. #AmazonPPC #SearchTermImpressionShare #SponsoredProductsBlindSpot #PerformanceMarketing #ROAS #PPCOptimization #EcommerceAdvertising #AmazonSellerTips #AdInvisibility #CampaignStructure #Dayparting #PlacementPremium #SearchTermPerformanceReport #FexingoBusiness #BusinessPodcast #Marketing #AmazonAds #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Brand Hijack ROAS Blind Spot 22.07.2026 12min

  Lucas and Luna uncover a dangerous blind spot in Amazon PPC that can silently destroy your ROAS: brand hijackers piggybacking on your branded keywords. Lucas breaks down a real case where a hijacked listing saw a 40% drop in conversion rate while ad spend stayed flat, costing the seller over $50,000 in three weeks. They discuss why Amazon's attribution model hides the damage, how to detect hijackers using Brand Analytics and unit session percentage, and the right way to protect your brand via registry and strategic campaign segmentation. If you sell on Amazon and run PPC, this episode could save your ad budget. #AmazonPPC #PPCRoas #BrandHijack #AmazonSellers #PerformanceMarketing #EcommerceAds #SponsoredProducts #BrandRegistry #AdAttribution #ConversionRate #AmazonAnalytics #SellingOnAmazon #AdSpend #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Brand Registry ROAS Blind Spot 21.07.2026 10min

  Amazon Brand Registry gives sellers premium ad tools like Sponsored Brands video and Brand Story, but many sellers overlook how Registry itself changes the ad auction dynamics — often inflating cost-per-click and diluting return on ad spend. Lucas and Luna dig into the data: a mid-six-figure seller who saw ACOS jump from 22% to 31% after enrolling, and how the structural shift in eligibility actually increases competition for your own keywords. They walk through the math on brand halo cannibalization, the real cost of 'free' brand-detail-page traffic, and a practical three-step audit to check whether Brand Registry is helping or hurting your bottom line. #AmazonPPC #BrandRegistry #ROAS #AmazonAds #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #SponsoredBrands #ACOS #PPCBlindSpot #Ecommerce #SellerCentral #AdAuction #BrandStory #KeywordCompetition #HaloEffect #AdvertisingROI Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Price Parity ROAS Blind Spot Most Sellers Miss 21.07.2026 8min

  Lucas and Luna dig into a subtle ROAS killer that even experienced Amazon sellers overlook: price parity. When your product's price on Amazon is higher than on your own site or other retailers, Amazon's algorithm penalizes your ad placements — raising your cost per click and crushing your return on ad spend. Lucas explains the math behind Amazon's price competitiveness score, shares a concrete example of a supplement seller whose ROAS dropped from 3.5 to 1.8 after a competitor undercut them, and walks through how to monitor price parity using third-party tools and dynamic repricing. Luna challenges whether strict parity is always worth it, especially for brands that rely on direct-to-consumer margins. The episode includes specific actionable steps: checking your buy box price against your own site price, setting up alerts for competitor price drops, and deciding when to match versus let a listing slide. A must-hear for any seller running Amazon PPC who wants to stop wasting ad dollars on a pricing problem. #AmazonPPC #ROAS #PriceParity #AmazonAds #PPCBlindSpot #Ecommerce #PerformanceMarketing #AmazonSellers #AdSpend #PricingStrategy #BuyBox #CostPerClick #AmazonAlgorithm #DynamicPricing #Repricing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Competitor Conquesting ROAS Blind Spot 20.07.2026 9min

  In episode 125 of Performance Marketing with Fexingo, Lucas and Luna tackle the competitor conquesting blind spot that silently destroys ROAS for Amazon sellers. They break down the hidden cost of bidding on competitor brand terms — including the ad spend funneling to rivals via the attribution window, the brand halo effect that makes conquesting look profitable when it's not, and the data showing that 73% of clicks on competitor keywords end up buying from the competitor anyway. Lucas shares a specific case: a supplement seller spending $14,000 a month on a rival's brand term, generating a 'profitable' 4.5x ROAS on paper, but losing $8,200 in true contribution margin after accounting for cannibalized organic sales and inflated attribution. The hosts also reveal a counterintuitive fix: negative targeting your own brand terms to see real incremental lift. This episode gives sellers a framework to audit conquesting campaigns and stop leaking budget to competitors. #AmazonPPC #ROAS #CompetitorConquesting #BrandHalo #AttributionBlindSpot #PPCMistakes #EcommerceAds #SponsoredBrands #SponsoredProducts #NegativeTargeting #AdSpendWaste #MarketingROI #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonSellers #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Negative Product Targeting ROAS Blind Spot 19.07.2026 8min

  Lucas and Luna uncover a pernicious Amazon PPC blind spot: failing to use negative product targeting ASINs in your Sponsored Products campaigns. Using a real-world example of a kitchen knife seller whose ads appeared on a $2.99 plastic peeler listing, they explain how this mistake inflates ad spend, drags down click-through rates, and distorts the campaign's relevance score. They walk through the simple diagnostic—pull the search term report, sort by spend without conversion, and identify the ASINs eating budget—and show how excluding those ASINs can immediately improve ROAS by 20-30 percent. This episode drills into the tactical fix that most sellers overlook because Amazon hides negative product targeting behind a menu toggle, not in the keyword negative targeting tab. Specific, actionable, and based on real campaign data. #AmazonPPC #NegativeProductTargeting #ROAS #SponsoredProducts #PPCBlindSpot #AmazonAds #AdSpend #SearchTermReport #ASINExclusion #AmazonSellers #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonFBA #AdRelevance #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Buy Box Percentage Blind Spot That Kills ROAS 19.07.2026 6min

  Lucas and Luna reveal a hidden ROAS killer: the Buy Box percentage blind spot. They explain why a 90% Buy Box win rate can still leave money on the table, how competitors with lower prices or faster shipping hijack conversions even without winning the Buy Box, and a step-by-step audit to identify if your campaigns are paying for impressions but not purchases. Using a real-world example of a mid-price kitchen gadget brand, they show how fixing Buy Box issues lifted ROAS by 34% in eight weeks. Practical advice for any Amazon seller running PPC. #AmazonPPC #BuyBox #ROAS #PerformanceMarketing #AmazonSeller #PPCBlindSpot #Ecommerce #ConversionRate #AmazonAdvertising #SponsoredProducts #AdSpend #BusinessPodcast #MarketingTips #FexingoBusiness #LucasAndLuna #Marketing #PPCOptimization #AmazonFBA Keep every episode free: buymeacoffee.com/fexingo
• 
  Amazon PPC Dayparting ROAS Blind Spot Most Sellers Miss 18.07.2026 11min

  Lucas and Luna explore a hidden ROAS killer in Amazon PPC: dayparting blind spots. Most sellers run ads 24/7, but conversion rates fluctuate dramatically by hour and day. Lucas breaks down how a pet-supply brand improved ROAS by 27 percent just by pausing ads during low-conversion late-night hours. He explains why Amazon's default always-on delivery algorithm actually penalizes advertisers who don't use scheduled bid adjustments, and how to analyze your own hourly performance data to find your brand's specific dead zones. The conversation also covers the interaction between dayparting and placement multipliers, budget rollover, and the new-to-brand metrics. Lucas and Luna debate whether automated rules are a crutch or a necessity, and share a simple spreadsheet method to estimate the ROAS uplift from shifting ad schedules. If you manage Amazon PPC campaigns, this episode reveals a low-effort, high-impact optimization most sellers overlook. #AmazonPPC #Dayparting #ROAS #Petricore #PaidAds #Ecommerce #FBA #SellingOnAmazon #AdOptimization #BidAdjustments #Marketing #PerformanceMarketing #AmazonAdvertising #CampaignManagement #ConversionRate #AdScheduling #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Ad Relevance Score Blind Spot That Kills ROAS 18.07.2026 5min

  Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's auction algorithm, why many sellers ignore them, and a real-world example of a supplement brand that fixed its ad relevance and cut ACOS by 18 percentage points in 30 days. You'll learn the three signals Amazon evaluates, why high bids can't fix low relevance, and a simple process to audit your campaigns for relevance gaps. Plus, the hosts share a donation moment supporting the show's ad-free mission. #AdRelevance #AmazonPPC #PPCBlindSpot #ROAS #ACOS #AmazonAdvertising #PerformanceMarketing #SponsoredProducts #KeywordTargeting #AuctionAlgorithm #AdRank #QualityScore #EcommerceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Advertising #SellingOnAmazon Keep every episode free: buymeacoffee.com/fexingo
• 
  Amazon PPC Campaign Group Blind Spots That Kill ROAS 17.07.2026 7min

  In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structure. Most sellers lump products into broad campaign groups, but that convenience creates data fog and budget bleed. Lucas walks through a real case study of a supplements brand that ran 72 SKUs under one campaign group, only to discover their top product was subsidizing a money-losing variant. They break down how to segment campaign groups by margin tier, bidding strategy, and lifecycle stage. If you manage Amazon PPC and have ever wondered why blended ROAS looks fine but actual profit stinks, this episode gives you the fix. Specific numbers, examples, and a framework you can apply today. #AmazonPPC #PPC #PPCManagement #ROAS #AmazonAdvertising #CampaignStructure #Ecommerce #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #Profitability #AdSpend #EcommerceTips #AmazonSeller #PPCBlindSpots #AdvertisingROI Keep every episode free: buymeacoffee.com/fexingo
• 
  Amazon PPC Negative Keyword Targeting ROAS Blind Spot 17.07.2026 6min

  In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk through a smarter approach using exact-match negatives and frequent auditing. Listeners learn why negative keywords should trim waste, not amputate opportunity, and how to fine-tune their campaigns for maximum efficiency. This episode is packed with actionable insights for sellers looking to optimize their Amazon PPC strategy. #AmazonPPC #PPCStrategy #NegativeKeywords #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonAds #KeywordTargeting #AdOptimization #A9Algorithm #ACoS #SponsoredProducts #LongTailKeywords #SupplementBrand #AdWaste Keep every episode free: buymeacoffee.com/fexingo
• 
  Amazon PPC Campaign Manager Blind Spot That Kills ROAS 16.07.2026 8min

  In this episode, Lucas and Luna uncover a costly blind spot in Amazon PPC: the campaign manager's own biases and habits. They explore how managers over-optimize for low ACOS, ignore seasonality in bid adjustments, and rely on automated rules that miss context. Using real examples like a seller who lost 30% margin by pausing a high-ACOS campaign too early, they show why stepping back from the dashboard matters. Tune in to learn how to spot your own blind spots and improve ROAS by questioning your assumptions. #AmazonPPC #ROAS #CampaignManager #PPCMistakes #AdOptimization #Ecommerce #DigitalMarketing #PaidAds #SellerCentral #ACOS #BidManagement #Seasonality #Automation #MarketingBias #FexingoBusiness #BusinessPodcast #PerformanceMarketing #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
• 
  Amazon PPC New-to-Brand Metrics ROAS Blind Spot 16.07.2026 10min

  Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain how most sellers optimize purely for ACOS and total attributed sales, ignoring the distinction between repeat purchasers and net-new customers. They walk through Amazon's new-to-brand reporting in the advertising console — available for Sponsored Brands and Sponsored Display — and why a campaign that looks unprofitable on blended ACOS can actually be a smart investment if it's driving first-time buyers. Lucas cites a real example: a home goods brand whose Sponsored Brands video campaign had a 42 percent ACOS but a 68 percent new-to-brand rate, meaning over two-thirds of sales came from shoppers new to the brand. They also cover how to set up new-to-brand tracking, what benchmarks to look for, and why the standard ROAS calculation is misleading for top-of-funnel campaigns. Fresh angle after 116 episodes of Amazon PPC deep dives. #AmazonPPC #NewToBrand #ROAS #ACOS #SponsoredBrands #SponsoredDisplay #PerformanceMarketing #Ecommerce #AmazonAdvertising #CustomerAcquisition #MarketingMetrics #AmazonSellers #PPCOptimization #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #Advertising Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss 15.07.2026 6min

  Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify rollover patterns in campaign manager, adjust budget settings to prevent it, and align spend with your highest-converting hours. If you run Amazon PPC and haven't checked your rollover behavior, this episode is for you. #AmazonPPC #PPCRollover #ROASBlindSpot #AmazonAdvertising #PPCBudget #AdSpendOptimization #SellerCentral #PerformanceMarketing #Marketing #Ecommerce #AmazonSeller #PPCStrategy #PaidAds #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Ad Copy Split Test Blind Spot That Kills ROAS 15.07.2026 10min

  Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within campaigns. Lucas and Luna walk through a real-world example from March 2026 where a seller running a single ad group for 'cordless vacuum' saw their click-through rate drop from 8% to 3% over four weeks. The culprit? A stale headline that got out-performed by a competitor's new angle. They discuss how to set up AB tests using campaign name tags, the minimum data window for statistical significance (2,000 impressions per variant), and how to automate the kill-or-scale decision with simple rules in the new Amazon Ads API v4. By the end, you'll know exactly how to identify copy fatigue before it drags down your blended ACOS. #AmazonPPC #AdCopy #SplitTest #ROAS #ACOS #PerformanceMarketing #Fexingo #PaidAds #DirectResponse #ABTesting #AmazonAdsAPI #ClickThroughRate #CampaignOptimization #CopyFatigue #MarketingBlindSpot #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
• 
  The Amazon PPC Placement Premium Blind Spot That Kills ROAS 14.07.2026 6min

  Lucas and Luna reveal a costly Amazon PPC blind spot: the placement premium. When you bid aggressively for top-of-search placement, Amazon charges a premium on top of your bid — often 50% to 100% more. But the default dynamic bid settings compound this silently. Lucas explains how a simple change — switching from 'dynamic bids down only' to 'fixed bids' on high-intent campaigns — saved one seller 18% ACOS overnight. They walk through the math, the Amazon algorithm incentive, and why most sellers never audit their placement modifier. If you run Amazon PPC and your ACOS is creeping up, this episode will save you money before your next campaign refresh. #AmazonPPC #AmazonAdvertising #PPCManagement #ACOS #ROAS #AmazonSellers #EcommerceMarketing #PPCBlindSpot #PlacementPremium #DynamicBidding #TopOfSearch #AdSpendOptimization #AmazonAlgorithms #FBA #SellerCentral #PerformanceMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo