This Is Small Business

Épisodes

• How to Lead Your Team When You’re Still Figuring Things Out 23.06.2026 14min

  What if the conversation you’re avoiding is the one your business needs most?A lot of founders start a business because they have an idea, a product, or a vision they believe in. But at some point, building the business also means learning how to lead people, give feedback, handle tension, and communicate when things feel uncertain.Ashli Carter, senior lecturer in management at Columbia Business School, helps leaders build the skills that matter most in those moments: trust, self-awareness, emotional intelligence, and difficult conversations.In this episode, Ashli shares practical ways to prepare before a tough conversation and how to build trust with your team even when you’re still figuring things out.If you’ve ever struggled to give feedback or felt like leadership was the part of entrepreneurship no one prepared you for, this episode is for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you’ll learn:(01:24) — What leadership really asks of small business owners(03:54) — How Self-Awareness Makes You a Better Leader(05:57) — How to Stay Grounded When Feedback Feels Overwhelming(08:13) — How to Make Difficult Conversations Productive(12:13) — Why perfection can get in the way of leadership and how to overcome it
• How Failure Can Help You Build a Smarter Business 09.06.2026 16min

  Your first business might not work out but it can show you how to build a better one.After years in hospitality and teaching cocktail classes to thousands of people, April Wachtel saw a gap: people wanted bar-quality drinks at home, but didn’t always have the time, tools, or ingredients to make them.So she launched Swig and Swallow – a cocktail batching and delivery business that didn’t quite work and eventually evolved into Cheeky Cocktails, a nationwide brand creating bar-quality syrups and juices for home bartenders.In this episode, April breaks down how she turned a failed manufacturing run into a full brand reset, relaunched during COVID, and used Amazon programs like Vine and FBA (Fulfillment by Amazon) to build trust, increase revenue, and grow smarter.If you’ve ever had to rebuild, or start again – this episode is for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you’ll learn:(01:26) — How to turn your experience into a business idea(03:21) — Andrea tries Cheeky Cocktails (04:17) —  How a struggling business pivoted into a smarter business model(07:06) — How a product reset turned into a growth opportunity (11:12) — The hard truth about building a business (14:49) — What’s Next for Cheeky Cocktails
• How to Build a Business that Funds Real Change 26.05.2026 18min

  What would you give up to build something bigger than yourself?After the 2010 earthquake in Haiti, Reubens Amedee left his successful finance career to build a school on his grandfather’s land. But keeping that dream alive meant finding a sustainable way to fund it. That’s how Papa Rozier Farms was born – a beauty brand built from Haitian grown castor and moringa, family legacy, and a mission to create jobs back home.In this episode, Reubens shares what it really takes to leave comfort behind for impact and how Amazon helped the brand reach new customers. If you’ve ever wondered how purpose and business can grow together, this episode is for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you’ll learn:(01:12) — How a relief trip to Haiti changed Reubens’ entire career path(05:01) — How to build a business from what you already have(08:59) — How to use Amazon to reach more customers(10:27) — How to know when it’s time to leave your stable job(14:53) — How a business can create real community impact
• When Culture Becomes Your Competitive Advantage 12.05.2026 15min

  What if your biggest competitive advantage is your story? When Akruti Babaria couldn’t find tools to help her son connect with his Indian heritage, she turned that gap into a business. What started as selling curated children’s books quickly evolved into Kulture Khazana – a brand built on storytelling, cultural connection, and community.In this episode, she breaks down how she validated demand through programming, pivoted during COVID by launching her first product, and used Amazon to scale – from leveraging influencer trust to unlocking rapid growth through the Amazon’s Choice badge.If you want to turn your story into a real competitive advantage and build a brand customers actually connect with – this episode is for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you’ll learn:(01:22) — How Akruti found her purpose after a life-changing moment. (06:06) — How to use storytelling to grow your brand and community(08:35) — How Amazon influencers can help drive product sales(09:29) — What “Amazon’s Choice” means for your business and how it impacts sales(10:50) — How to turn your culture into a competitive advantage(12:10) — How to keep going when you feel like quitting your business.
• How to Get Your Startup Funded 28.04.2026 16min

  What separates the businesses that get funded from the ones that don’t?Angela Lee, a professor at Columbia Business School and founder of 37 Angels, has helped evaluate over 20,000 startups and knows exactly what makes investors say yes.In this episode, Angela breaks down how to think like an investor, what metrics actually matter (hint: it’s not just revenue), and how to turn early traction into long-term growth. She shares practical frameworks – from the “triple, triple, double” growth model to scrappy experiments like landing page testing – that can help you validate your idea and scale with intention.If you want to stop guessing what investors are looking for – and start building a business they can’t ignore – this episode is for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(01:11) — How Angela Lee turned an investment book club into 37 Angels to tackle venture capital’s diversity gap(04:31) — How to find investors (even if you don’t have connections)(05:24) — How to make your pitch stand out to investors? (07:23) — How to prove your business model actually works(08:55) — The framework every founder needs to stay adaptable and prioritize what matters(12:49) — Confidence isn’t fixed – Here’s how you can build it(14:58) — How founders can deal with the loneliness of building a business
• Turning Your Favorite Recipe Into a Booming Brand 14.04.2026 18min

  What happens when a simple craving turns into a nationally recognized brand?For Alejandro Lopez, it started with brunch. Frustrated by inconsistent Bloody Marys at restaurants, he began experimenting in his own kitchen – searching for the perfect mix. What began as a passion project quickly turned into Toma Beverage Company.In this episode, Alejandro shares how he tackled product development and packaging challenges, why leaning into his Hispanic heritage became a turning point for the brand, and how selling on Amazon helped Toma survive and grow after he lost 60% of his business during COVID.If you’re thinking about starting a business or figuring out how to adapt when everything changes, this conversation is packed with lessons on resilience, authenticity, and building a brand that connects with people.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(01:31) — What if your best business idea starts with a craving?(04:33) — Do you really need to “go all in” or can you build slowly first?(06:48) — Why leaning into your identity is a risk worth taking.(12:34) — How Amazon can help you understand and grow your audience(16:21) — What’s next for Toma and why authenticity is key to scaling.
• Why Your First Product Isn’t Supposed to Work 31.03.2026 14min

  What happens when you take a centuries-old tradition and introduce it to a modern audience?That’s the question Brenden Silverman set out to answer with Leilo, a wellness drink inspired by kava – a traditional beverage from the South Pacific known for its calming properties. What started as a college experiment (complete with questionable early recipes and brutally honest feedback at frat parties) turned into a fast-growing brand.In this episode, Brenden shares how iteration, patience, and a little bit of scrapiness helped his team turn early skepticism into momentum. You’ll also hear how seller tools like Fulfillment by Amazon and Multi-Channel Fulfillment helped Leilo scale efficiently without getting buried in logistics.If your early experiments aren’t quite working yet, but you know you’re onto something – this episode is for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(01:16) — How early negative feedback might actually be your biggest advantage.(07:24) — The scrappy way to formulate a product when you can’t afford the experts.(10:56) — How Amazon can shortcut your customer acquisition journey and unlock serious growth.(12:08) — Amazon Multi-channel Fulfillment: How to scale faster by letting someone else handle operations.
• Why Most Founders Get Design Wrong 17.03.2026 18min

  What if design isn’t the finishing touch on your business but the foundation?Sally Chung thinks most founders have it backwards. They obsess over logos, colors, and aesthetics, while skipping the deeper work that actually determines whether a product succeeds: understanding the user.In this episode of This Is Small Business, Sally – founder of Designpreneurs & Co. and professor at Parsons School of Design – breaks down why design thinking isn’t about making things look good. It’s about validating your idea and building something people genuinely want. From quitting corporate to launch her own startup to teaching entrepreneurs how to de-risk their ideas, Sally shares how design thinking helps you move faster without wasting time or money.If you’re building a brand, chasing product-market fit, or trying to grow smarter – this conversation might save you from your most expensive mistake.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(05:45) — What is design thinking — and what are the 6 steps every founder should know?(02:02) — How to find opportunity in ambiguity and stop fearing failure.(08:36) — How to know if customers will actually pay for your idea?(10:57) — How to launch a product without wasting money?(13:31) — How can better design increase revenue?(15:45) — Where should founders start if they’re not designers?
• Wait… Gum Is Made of What? 03.03.2026 16min

  She didn’t mean to disrupt the gum industry. She just wanted gum that wasn’t made of plastic. When Caron Proschan first found that out, she couldn’t ignore it. One piece of neon-blue gum after a healthy lunch sent her down a rabbit hole that ended with her hand-making natural gum in her apartment.In this episode of This Is Small Business, Caron shares how reading one ingredient label set off a chain reaction – from kitchen experiments and door-to-door Whole Foods pitches in Manhattan to building a factory of her own in Brooklyn.We get into proof of concept, the customer reviews that actually changed the product, and why sometimes not knowing how hard the entrepreneurial journey will be is exactly what gets you started.If you’ve ever looked at a product and thought, “Why is this like this?” – this one’s for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(01:05) — What happens when you can’t un-see what’s on the label?(04:03) — Andrea tries the gum (and the mints… and the gummies)(04:48) — Can you really build a food brand without experts or investors?(06:27) — When do you know it’s real enough to quit your job?(09:00) — How being on Amazon can help you grow faster and improve your product in real time.(13:25) — Will customers pay more for better ingredients — or not?
• Don’t Catch Feelings for Your Idea 17.02.2026 18min

  What if the biggest thing holding you back isn’t your idea… it’s the way you’ve been trained to think?Ashish Bhatia is basically a therapist for entrepreneurs and in this episode of This Is Small Business, he breaks down why “just be confident” is the worst advice ever, and what actually works instead.As a professor of Entrepreneurship at NYU Stern, Ashish has helped hundreds of founders go from “I have an idea” to “I built this” and he’s here to teach you how to rewire your brain for uncertainty, feedback, and real momentum. You’ll learn why entrepreneurs aren’t “natural risk-takers,” how to stop protecting your idea like it’s fragile, and the simple steps to move faster (without spiraling). Plus: how to figure out what you really want so you stop building a life that looks good on paper but feels wrong in real life.If you’ve been stuck overthinking, waiting for the “right time,” or quietly questioning whether you’re cut out for this… this one’s for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(01:11) — Mindset isn’t enough… so what actually has to change?(06:41) — The 3 steps to go from “I have an idea” to “I built this”(08:44) — Why you’re scared to share your idea (and how to do it anyway)(11:49) — Opportunity cost vs. “affordable loss” (A.K.A. How to stop talking yourself out of it)(14:20) — Why you need to self-reflect to build a successful business
• Building a Business That Runs Itself 03.02.2026 16min

  What do you do when you realize the “safe” path isn’t actually your dream?Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever.In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn’t have to be a lonely grind.If you’ve ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one’s for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(00:59) — Should I quit a stable career to start a business?(01:56) — Is Amazon FBA the easiest way to start selling online?(04:55) — How do you choose your first product without wasting money?(07:58) — Can you run a business and still be a present parent?(09:52) — What Amazon tools actually move the needle for sales?(10:56) — Why is selling internationally so much harder than it looks?(12:32) — Building a business can feel lonely, so how do you find your people?(15:03) — What’s the number 1 mindset shift new entrepreneurs need to survive?
• Be Delulu. Start the Company. 20.01.2026 20min

  What if the thing everyone avoids talking about is actually your best business idea?When Katie Diasti realized how awkward and outdated period care still felt, she didn’t wait for someone else to fix it. She built Viv – a brand rooted in honesty, education, and actually listening to people.In this episode of This Is Small Business, Katie shares how a college class project turned into a real company, why she said no to a full-time job offer, and how asking one simple (and slightly uncomfortable) question unlocked product-market fit.From dorm-room “period parties” and scrappy farmer’s market feedback to going viral through education and scaling with intention, this conversation is about building by listening first – and being a little delusional in the process.If you’ve ever thought “this should exist already” or wondered what happens when you actually bet on yourself, this one’s for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(00:26) — Why Viv Needed to Exist (03:10) — Listening Before Building (05:21) — Saying No to the Job Offer(07:51) — Funding, Fulfillment & “Touching Cardboard”(10:03) — Social Media, Trust & Education(14:56) — How Amazon Helped Get Viv into Retail(17:29) — Advice for Young Founders
• This Is What Running a Business Feels Like 30.12.2025 1min

  Running a business is more than strategy and numbers. It’s momentum, pressure, excitement, and responsibility–often all in the same day. It’s making decisions without perfect information, trusting your instincts, and living with the outcome.In This Is Small Business, host Andrea Marquez sits down with founders and creators to talk honestly about what it’s really like to run a business. The highs that keep you going. The moments that make you pause. The decisions that change how you see your business and yourself.These conversations go beyond how companies grow. They get into the emotional reality of entrepreneurship: the confidence, the doubt, the energy it takes to keep showing up. If you’ve ever wondered what it actually feels like to build and run a business, this is the place for you.
• Small Business Bytes: Building Your Support Squad 23.12.2025 5min

  Building a business can often seem like a solo mission. But founders who thrive know that success doesn’t come from hard work alone — it comes from having the right people in your corner: those who understand your mission and are invested in your growth.In this Small Business Byte on This is Small Business, host Andrea Marquez dives into how to build, and lean on, a support squad that keeps your business moving forward, and makes the journey a lot less lonely. You’ll hear from Aliett Buttleman of Fazit on finding like-minded peers who truly understand what you’re building, Katie Diasti of Viv on how showing up consistently can turn connections into collaborators, and Maurice Contreras of Volcanica Coffee on how one conference conversation gave him the exact expert he needed to scale his business.From finding the right peer support, to strategic connections that open doors, these stories show why community is one of your most powerful business tools.What does your support squad look like? Identify the five archetypes you’d want in your corner, then go find them. Share your map with us in a Spotify comment, Apple Podcasts review, or email ThisIsSmallBusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources:If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small BusinessIf you want to know more about Viv, listen to Katie Diasti’s story here: How a College Student Turned a Class Project into a Scalable Business - This is Small BusinessIf you want to hear more about Volcanica Coffee, listen to Maurice Contreras’s story here: How Volcanica Coffee Left Comfort Behind - This is Small Business
• Small Business Bytes: Preparing for Your Viral Moment 09.12.2025 6min

  Every small business owner dreams of seeing their product go viral. It’s exciting to imagine your business blowing up out of the blue, but these moments aren’t as random as they seem. What looks like a sudden spike in attention is often months of preparation, small bets, and calculated risks coming together at just the right moment.In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how founders can spark and sustain viral moments and turn them into long-term growth. You’ll hear from Aliett Buttleman of Fazit Beauty on how she built relationships, systems, and supply chains long before Taylor Swift wore her freckle patches and sent orders soaring. Plus, Kangaroo Hanger founder, Angus Willows, shares how setting hard deadlines and being persistent all paid off when he woke up to a million views on his video.From building systems to consistent experimentation, these stories show that virality is as much about preparation as it is about luck.What’s one small step you’ll take to make your next viral moment count? Share it with us in a Spotify comment, Apple Podcasts review, or email ThisIsSmallBusiness@amazon.com. Doing so could inspire another entrepreneur’s next big move.Sources:If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small BusinessIf you want to know more about Kangaroo Hanger, listen to Angus Willows' story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business
• Small Business Bytes: The Power of Trial and Error 25.11.2025 6min

  No one gets it right on the first try. But every great idea has a few misses behind it – because getting it wrong is how you finally get it right.In this Small Business Byte on This is Small Business, host Andrea Marquez explores why the secret to finding your winning idea often lies in what doesn’t work. From testing products that flop to pivoting when plans fall apart, embracing trial and error is what turns experiments into breakthroughs.You’ll hear how Kim Kerton, host of Unemployed and Afraid, tested business after business before discovering her true calling in podcasting. How Aliett Buttelman of Fazit Beauty learned to let go of what wasn’t working and rebuild stronger. And, how Zoya Biglary of Fysh Foods turned a shipping problem into a whole new way to grow.So, what’s one idea you’re ready to test – or even toss out to make room for something better? Share it with us in a Spotify comment, Apple Podcasts review, or email it to ThisisSmallBusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources:If you want to know more about Unemployed and Afraid, listen to Kim Kerton’s story here: The Business of Reinvention: Why Experimenting is Kim Kerton’s Superpower - This is Small BusinessIf you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small BusinessIf you want to know more about Fysh Foods, listen to Zoya Biglary’s story here: How Zoya Biglary Became the Internet’s Fruit Peeler to Fund her Business - This is Small Business
• Small Business Bytes: Market Research 101 11.11.2025 4min

  Before you pour time, money, and energy into a new idea, how do you know if people actually want what you’re offering? The answer: market research.In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how to test your ideas before going all in. From spotting market trends and scoping out competitors, to collecting honest feedback from real people, Andrea shares practical ways to validate your assumptions and make smarter business decisions.You’ll also hear from Denise Woodard, founder of Partake Foods, on how early product testing helped her refine her recipes, and Katie Diasti, founder of Viv, on how listening to her customers online helped shape her product line.Market research doesn’t have to be fancy or expensive, it just has to be intentional. Because when you know who you’re aiming for, it’s easier to hit the mark.So, what’s one assumption about your business you’re ready to test? Tell us in a Spotify comment, Apple Podcasts review, or email us at ThisisSmallBusiness@amazon.comDoing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources:If you want to know more about Partake Foods, listen to Denise Woodard’s story here: Turning Rejection into Momentum: How One Mom Started a Multimillion CPG Brand - TISBIf you want to know more about Viv, listen to Katie Diasti’s story here: How a College Student Turned a Class Project into a Scalable Business - TISB
• Small Business Bytes: Diversification Strategies 28.10.2025 6min

  When one stream of income slows down, how do you keep your business moving forward? For a lot of entrepreneurs, the answer is diversification.In this Small Business Byte on This is Small Business, host Andrea Marquez unpacks how building multiple revenue streams can help you reduce risk and keep growing without spreading yourself too thin. You’ll hear how Blake Shook of Desert Creek Honey diversified within beekeeping to weather unpredictable harvests, how Angus Willows of Kangaroo Hanger started a side hustle to fund his invention, and how Zoya Biglary of Fysh Foods leaned into content creation to keep her mission alive. Plus, professor Dr. Matt Rutherford shares why diversification can be a smart way to ride out the ups and downs of entrepreneurship.And quick update: we’re going biweekly for a little while as we put together the next season of This is Small Business — there’s a lot of exciting stuff coming your way!In the meantime, what’s one new revenue stream you’ll try? Share it with us in a Spotify comment, Apple Podcasts review, or email it to us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources:If you want to hear Dr. Matt Rutherford discuss risk and diversification, listen to his episode here: Redefining Risk: A New Way to Make Bold MovesIf you want to know more about Desert Creek Honey, listen to Blake Shook’s story here: FromBee Stings to Big Wins: How One Teen Turned a Backyard Hive into a Thriving Business - This is Small BusinessIf you want to know more about Kangaroo Hanger, listen to Angus Willows’s story here: How a Serial Entrepreneur Launched a Business from His Dorm Room - This is Small BusinessIf you want to know more about Fysh Foods, listen to Zoya Biglary’s story here: How Zoya Biglary Became the Internet’s Fruit Peeler to Fund her Business - This is Small Business
• Bonus: Amazon Accelerate 2025 Recap 23.09.2025 33min

  This is Small Business host Andrea Marquez joins Helium 10’s VP of Education and Strategy, Bradley Sutton, for a dynamic recap of Amazon Accelerate 2025. Together, they dive into the latest releases and initiatives reshaping the seller landscape, and reflect on how the event has evolved to deliver even greater value for sellers.In this episode Bradley and Andrea cover:00:00 - Amazon Accelerate 2025 Recap of New Releases 02:35 - Impact of Seller Cafe at Accelerate09:06 - Amazon Labeling Changes Impact Sellers10:28 - Improved Customer Experience and Returns Flexibility13:13 - Celebrating 25 Years and AI Advancements17:09 - AI's Impact on Entrepreneurship and Creativity20:23 - Product Launch Testing and A+ Content26:09 - Enhancing Customer Experience and Targeted Marketing► Watch This Episode on YouTube: youtube.com/@Helium10SeriousSellersPodcast
• From Near-Miss to Can't-Miss: How a Motorcycle Accident Sparked a Visibility Revolution (Bilingual: Spanish/English) 16.09.2025 27min

  This episode is presented in both Spanish and English, with the original voices of the guests.What if the biggest risk isn’t falling, but staying invisible? After a near-accident on his motorcycle, Gonzalo Zamora, the co-founder of Riderbag, realized his black backpack was blocking out his reflective gear and decided to invent the solution himself. With his longtime friend and co-founder Carlos Colarte, Gonzalo turned a pencil sketch into a global product, navigating missteps, cash-flow challenges, and the risk of standing out in a crowded market.In this special bilingual episode of This is Small Business, host Andrea Marquez blends Spanish and English in honor of Hispanic Heritage Month as she dives into Gonzalo and Carlos’s journey. From the crash that started it all, to the friendship that became a business, to the lessons learned about visibility both on the road and in entrepreneurship, their story is a reminder that staying hidden can be riskier than stepping into the spotlight.If you’d prefer to listen fully in English, you’ll also find an English-only version of this episode in your feed!Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode, you’ll hear:(1:00) How can a single accident inspire a business idea? Gonzalo shares the moment on his motorcycle that pushed him to invent Riderbag.(4:48) Can friendship really be the foundation of a company? Gonzalo and Carlos explain how a chance reunion turned into a lasting partnership.(08:47) How do you create a prototype when you have no design background? Gonzalo reveals the scrappy first steps that turned sketches into samples.(10:36) What details make a product stand out in a crowded market? From glove-friendly zippers to hidden safety features, Riderbag shows why small touches matter.(14:14) What’s the costliest marketing mistake small businesses make? Carlos and Gonzalo recount the costly lesson that reshaped how they invest.(17:01) How do you know when it’s time to expand internationally? Carlos shares the turning point that convinced them to take Riderbag global.(18:28) What’s the best proof that your business is on the right track? For Gonzalo, the numbers told one story but customer reviews told another.(21:50) What does the future of Riderbag look like? Gonzalo and Carlos talk about dreaming beyond backpacks while staying true to their purpose.(23:15) Are entrepreneurs natural risk-takers or risk managers? Carlos embraces risk, while Gonzalo takes a more cautious approach and together they balance both.