A Beginner's Guide to AI

Épisodes

• Move Fast And Don't Break Things: Secure AI Adoption with Samantha Mehta // REPOST 12.06.2026 54min

  🎙️ In this episode of Beginner’s Guide to AI, Dietmar Fischer talks with Samantha Mehta, solutions engineering leader at AIRIA, about how companies can adopt AI without losing control. If your teams are already experimenting with ChatGPT and AI tools, the real question is not “Should we use AI?” but “How do we use it safely, visibly, and profitably?”Samantha explains what enterprise AI security looks like in real life, including AI guardrails that can audit, block, redact, and replace sensitive data. She also unpacks AI governance and AI observability, because you cannot manage what you cannot see. A key theme is shadow AI and AI sprawl: people will use AI anyway, so organizations need sanctioned paths that reduce risk while accelerating adoption.On the practical side, this conversation goes deep on agentic workflows. Samantha describes how agents become more than prompts through routing, actions, approvals, looping over documents like CSVs, and scheduled runs that create repeatable outcomes. From internal GPT alternatives to workflows that touch expenses, supply chain planning, and customer support, the episode is packed with grounded examples and a clear starting path.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧About Dietmar Fischer:Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comChapters00:00 Welcome and why Samantha got into AI01:26 What ARIA does: build, test, secure, deliver enterprise AI02:19 Real use cases from simple internal GPT to complex workflows08:27 How to start: guardrails first, then build your first agent11:32 Agentic workflows explained: routing, actions, human in the loop17:12 Why security and governance matter and why blocking fails31:14 AI sprawl and shadow AI: monitoring and risk management40:00 Wow use cases and the future: Blade Runner, change, and jobs48:42 Where to find Samantha and ARIAQuotes from the Episode🪧 “I personally can’t think of a case where an LLM needs to know my social security number.”🪧 “People are going to use it no matter what. If you don’t enable safe usage, they’ll still use it.”🪧 “Agentic workflows are so much more than just ping an LLM and get a response.”🪧 “I always say: build, test, secure, and deliver your usage of AI.”Where to find Samantha:➡️ LinkedIn: Samantha Mehta on LinkedIn➡️ Company: look at what AIRIA doesMusic credit: "Modern Situations" by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.
• AI Needs Electricians More Than Coders - Sergii Gerasymovych Tells You Why 10.06.2026 50min

  ⚡ Why AI’s Biggest Bottleneck Is Not SoftwareArtificial intelligence may look like software, but behind every prompt, chatbot, and AI agent sits a physical world of power, land, cables, chips, cooling, electricians, and data centers.In this episode of Beginner’s Guide to AI, Dietmar Fischer talks with Sergii Gerasymovych about the hidden infrastructure layer behind the AI boom. Sergii explains how his journey from linguistics to crypto mining led him into data centers, and why the same world of compute, energy, and operations is now becoming central to artificial intelligence.We talk about AI data centers, neoclouds, GPU infrastructure, inference data centers, training clusters, stranded energy, and the power bottlenecks that could shape the future of AI. This is not just a technical conversation. It is about business strategy, national competitiveness, local communities, capital, and the skilled workers needed to build the physical foundation of artificial intelligence.Key topics in this episode:⚡ Why AI needs so much power🏗️ Why data centers are becoming smaller but more energy-intensive☁️ What neoclouds actually do🔌 Why electricians and engineers are a major bottleneck🌍 Why countries now see AI compute as strategic infrastructure🧠 The difference between training and inference data centers💼 How AI helps leaders with contracts, finance, and decision-making🤖 Why AI risk may be less Terminator and more job disruption📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧Quotes from the Episode:“A couple of years ago, data centers were big buildings that used a little bit of power. Right now, data centers are small buildings that use a lot of power.”“Neocloud is basically helping that brain to run.”“It’s easier to get a doctor’s appointment than getting an electrician appointment.”Chapters:00:00 From Linguistics to Crypto and AI Infrastructure05:45 Why Data Centers Became the Center of the AI Boom09:22 What Neoclouds Actually Do12:04 Power, Land, and the Base Layer of AI15:25 Finding Locations and Stranded Energy20:26 Bottlenecks: Communities, Capital, and Electricians24:48 Training vs Inference Data Centers29:02 GPUs, Chips, and Building for the Customer35:04 Using AI for Contracts, Finance, and Leadership40:08 AI Risks, Jobs, and the Terminator QuestionWhere to find SergiiWebsite: gerasymovych.comCompany: ezblockchain.netLinkedIn: linkedin.com/in/sergii-gerasymovychX: x.com/sergiigeraYouTube: youtube.com/@SergiiGerasymovychAbout Dietmar Fischer:Dietmar is a podcaster and AI marketer. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com Hosted on Acast. See acast.com/privacy for more information.
• Why Asimov’s Three Laws Still Matter for AI Ethics 07.06.2026 46min

  🤖📚 The Robot Followed the Rules. That Was the Problem.What if the real danger of AI is not that it disobeys us, but that it obeys us too well?In this episode of A Beginner’s Guide to AI, we travel back to Isaac Asimov’s famous robot stories and the Three Laws of Robotics to understand one of the oldest and still most relevant questions in artificial intelligence: how do we keep intelligent machines safe, useful, and accountable when they start acting in the real world?Asimov’s Three Laws sound beautifully simple: robots should not harm humans, they should obey humans, and they should protect themselves. But Asimov’s real genius was not that he solved AI ethics. His genius was that he showed why simple rules are never enough. Human values are messy. Instructions are incomplete. Goals can be badly defined. And a machine can follow the rules while still creating a very human disaster.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧This episode connects Asimov’s robot stories to modern AI ethics, AI safety, responsible AI, AI governance, human oversight, transparency, accountability, and AI alignment. We look at why businesses should not only ask what AI can do, but what could go wrong if AI does exactly what it was told to do.We also look at the real-world case of Microsoft Tay, the AI chatbot released in 2016 that was quickly manipulated by online users and taken offline after producing offensive content. Tay remains one of the clearest examples of chatbot ethics, AI misuse, and AI brand risk. It reminds us that AI systems must be designed for the humans who actually exist, not the polite humans imagined in product meetings.💡 Key highlights from this episode:🤖 Why Isaac Asimov’s Three Laws of Robotics still matter for AI ethics⚖️ Why “safe AI” is much harder than writing three simple rules🎯 How AI can do what we ask, but not what we mean📉 Why bad metrics can create efficient disasters🧠 What AI alignment means for real business workflows🏢 Why AI accountability belongs to people and organisations, not machines🔍 Why transparency and human oversight matter in AI decision-making💬 What Microsoft Tay teaches us about public chatbots and AI misuse📌 How to use the Asimov Test before deploying AI in your companyThis episode is especially useful for founders, marketers, executives, business leaders, and curious beginners who want to understand ethical AI without needing a computer science degree or a philosophy seminar with uncomfortable chairs.About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“The danger is not always that AI disobeys us. Sometimes the danger is that it obeys us too well.”“The machine may do what we asked, but not what we meant.”“The chatbot did not rebel. It obeyed the world it was given. And that was the problem.”Chapters00:00 The Robot Followed the Rules00:55 When Robots Became a Moral Problem08:07 The Three Laws Were Never the Whole Answer24:53 The Cake Robot and Perfect Obedience29:24 Get Smarter Before the Robots Get Polite29:57 Microsoft Tay and the Chatbot That Learned the Wrong Lesson35:23 The Rule Is Not the Wisdom39:59 The Human Must Stay in the Room43:06 Keep Your Website Working While You Work on the Business Hosted on Acast. See acast.com/privacy for more information.
• Customer Panel? Too Slow. Here’s the Synthetic Version - with Janet Barker-Evans // REPOST 06.06.2026 50min

  🚀 In this episode, Dietmar Fischer talks with Janet Barker-Evans about what happens when AI stops being a novelty and becomes part of a serious creative workflow.Janet breaks down how she uses custom GPTs for marketing as brainstorming partners and how synthetic personas can help teams validate campaigns faster, sometimes in a single day instead of waiting weeks for traditional research cycles.Our topics today include hands-on AI training, multi-model workflows (ChatGPT, Gemini, Claude, Copilot), and why AI fear often comes down to power and control.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧About the Host:Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com🎯 What you will learn:How synthetic personas in market research and synthetic customers can accelerate concept testingHow custom GPTs for marketing can unlock better creative optionsHow to choose between tools like ChatGPT, Gemini, Claude, and Copilot for real business work🕒 Chapters00:00 Welcome and Janet’s AI origin story01:47 Custom GPTs as brainstorming partners for marketers05:05 Hands-on AI workshops: building confidence across ChatGPT, Gemini, Claude, Copilot15:23 Synthetic personas and rapid creative validation with “persona panels”20:00 Multi-model workflows: choosing the right tool and making outputs usable35:03 The wow moments and the fear factor: prototyping visuals, power, control, and what’s next💬 Quotes from the Episode“It’s like having a partner who’s not afraid to pitch a crazy idea.”“When we come up with a creative campaign, we will go test it against our synthetic persona panel.”“They’re all synthetic!”“Some of them will poke holes in our thinking, which helps us make it stronger.”“We can gut check it inside of a day.”“So, it’s about power, it’s about control…”🔎 Where to find the GuestJanet's website: janetbarkerevans.comAbelsonTayler's website: AbelsonTaylor GroupOr connect on LinkedIn with Janet: Janet Barker-EvansThanks for listening. If you enjoyed the episode, please follow the show and share it with someone who is trying to ship better work faster.Music credit: "Modern Situations" by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.
• The Four AI Levels Every Business Leader Should Know 04.06.2026 10min

  Many companies believe they are adopting AI successfully because employees use ChatGPT every day. But are they actually creating business value?In this solo episode, Dietmar Fischer explores a practical AI maturity framework developed by Section AI and Prof G AI that helps organizations understand where employees really stand on their AI journey.The discussion reveals why two people can both call themselves AI beginners while having completely different levels of experience and business impact. Dietmar breaks down the four stages of AI maturity and explains why organizations need more than AI users. They need practitioners and experts who can build repeatable workflows and spread AI capabilities across teams.You will learn how to assess AI readiness, improve AI literacy, identify AI champions inside your organization, and move beyond simple experimentation toward measurable business outcomes.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠: https://beginnersguide.nl📧💌📧👤 About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at https://argoberlin.com/💬 Quotes from the Episode"The most important thing is not using AI. The most important thing is creating value with AI.""AI experts don't just use AI. They help everyone else use it.""Using AI every day doesn't necessarily mean you're getting value from it."⏱️ Chapters00:00 Why AI Beginners Are Hard to Define02:08 The Challenge of Teaching Different AI Skill Levels04:35 A Framework for Measuring AI Maturity06:03 Level 1 and Level 2: Novices and Experimenters08:02 Level 3 and Level 4: Practitioners and Experts10:15 How Businesses Can Improve AI Adoption🎧 Keywords: AI maturity model, AI adoption, AI literacy, AI readiness, AI implementation, AI workflows, AI skills assessment, AI transformation, ChatGPT for business, AI workforce development. Hosted on Acast. See acast.com/privacy for more information.
• Why Most Companies Create Their Own AI Bottleneck - Says Ross Barnes 02.06.2026 49min

  The Hidden AI Bottleneck Inside Every BusinessMost companies think their AI problem is about tools. Should they use ChatGPT, Claude, Copilot, Gemini, or build their own agents? Ross Barnes argues that this is the wrong question. The real problem is much harder: what happens when one part of a business adopts AI quickly while another part refuses to move?In this episode of A Beginner’s Guide to AI, Dietmar Fischer speaks with Ross Barnes from Galahad Consulting about the hidden AI bottleneck inside modern organisations. Ross explains why AI adoption is not just a technology challenge. It is a leadership challenge, a workflow challenge, and a people challenge.When engineering teams use AI to ship faster, but legal, compliance, operations, or leadership teams do not adapt at the same speed, the bottleneck does not disappear. It simply moves.This conversation covers AI adoption, enterprise AI strategy, shadow AI, AI governance, human-in-the-loop workflows, AI leadership, and the danger of confusing activity with real progress. Ross also shares his IKIG AI framework, which helps companies decide what should stay human, what should be automated, and where AI needs human judgement.🔍 In this episode, we talk about:• Why most companies get AI adoption wrong• How AI creates hidden bottlenecks between teams• Why ChatGPT vs Claude is usually the wrong question• The rise of shadow AI inside organisations• Why leadership curiosity matters more than technical expertise• How legal and compliance teams can use AI safely• Why human-in-the-loop AI is essential for responsible adoption• How Ross’s IKIG AI framework protects human value• Why AI transformation is really about workflow redesign• What young AI-native founders may change about company structure📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧Quotes from the Episode“You’re shifting the bottleneck and compounding the bottleneck into another part of your organisation.”“The amount of shadow AI that exists within organisations is terrifying.”“We always blame the technology. We never blame the operator.”Chapters00:00 Ross Barnes and the AI Adoption Problem02:35 Why AI Is Not Just Another Technology Shift04:07 Innovation Theatre and the Hidden AI Bottleneck10:59 Shadow AI, Leadership Curiosity, and Organisational Risk20:01 IKIG AI and What Should Stay Human29:15 Fear, Hype, Legal Teams, and Human-in-the-Loop AI37:31 AI Muscle Memory, Young Founders, and the Future of Work40:35 Terminator, Matrix, AI Risk, and Cautious OptimismWhere to find Ross BarnesRoss Barnes on LinkedIn: linkedin.com/in/rossbarnes/Website: Galahad GroupAbout Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, contact him at argoberlin.com🎧 Listen now to understand why the real AI bottleneck in business is not the model, not the tool, and not the prompt. It is the organisation. Hosted on Acast. See acast.com/privacy for more information.
• From the 1920s to Klarna - Do You Know What "Robot" Actually Means? 31.05.2026 37min

  The word “robot” sounds modern, metallic, and futuristic. But its origin is older, stranger, and much more human. In this episode of A Beginner’s Guide to AI, we trace the word back to Karel Čapek’s 1920 play R.U.R., short for Rossum’s Universal Robots, and the Czech word robota, meaning forced labour, hard work, or drudgery.That origin changes everything. Robots were never only about machines. They were always about work. Who does it? Who controls it? Who benefits from it? And what happens when humans build artificial workers to take over tasks?Today, AI continues that story in a new form. It does not need metal arms or glowing eyes. It lives in text boxes, customer service tools, writing assistants, marketing platforms, and workflow automation systems. It writes, summarises, compares, translates, drafts, suggests, and sometimes confidently invents nonsense with the posture of a senior consultant.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧This episode explores why AI should not be treated as magic software, but as a form of artificial labour. For marketers, founders, executives, and business professionals, this shift matters deeply. AI can reduce drudgery, speed up content creation, support customer service, and help small teams act with more confidence. But it also creates risks: deskilling, over-automation, low-quality output, loss of judgement, and customer experiences that feel fast but cold.We also look at the real-world case of Klarna’s AI assistant, which handled millions of customer conversations and was reported to perform work equivalent to hundreds of full-time agents. The lesson is not simply that AI replaces people. The better lesson is sharper: AI for speed, humans for trust.📌 In this episode, you’ll learn:🤖 Where the word “robot” really comes from🎭 Why Karel Čapek’s R.U.R. still matters for AI today💼 Why AI is best understood as a digital worker🧠 How generative AI changes knowledge work and marketing⚠️ Why AI automation can reduce drudgery or create more of it🧰 How businesses should decide where AI belongs in the workflow📞 What the Klarna AI customer service case teaches about speed, trust, and human support✍️ Why marketers still need taste, judgement, and responsibilityQuotes from the Episode“AI for speed, humans for trust.”“The word robot was never just about machines. It was always about work.”“Machines may do more work, but humans still carry the meaning, the judgement, and the consequences.”“Fluency is not truth. A polished answer is not automatically correct.”“If AI creates more low-quality output that humans then have to clean up, we have not escaped drudgery. We have merely upgraded the mop.”“AI can produce options. Humans must choose wisely.”Chapters00:00 The Word That Gave the Machines a Job00:56 Where the Word Robot Really Comes From06:45 Robot: The Word, the Worker, and the Warning12:19 AI in Marketing: Speed, Responsibility, and Human Judgement18:45 The Cake Robot in the Kitchen22:06 AI Tips Without the Robot Fog22:43 Klarna and the Digital Robot at the Help Desk28:38 Recap: The Robot Was Always About Work32:25 Keep the Human in the Loop34:04 Keep Your Website Working While You Work on the BusinessAbout Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com Hosted on Acast. See acast.com/privacy for more information.
• How Leaders Can Start with AI Today: A Conversation with Michael Housman // REPOST 30.05.2026 45min

  In this episode of Beginner’s Guide to AI, host Dietmar Fischer speaks with Michael Housman, AI leader, econometrician, and author of the upcoming book Future Proof. Together, they unpack how leaders can future-proof their businesses with AI and why the most important AI transformation doesn’t start with technology, but with people.You’ll learn why companies that hesitate risk falling behind, how even small AI wins can unlock massive productivity, and why AI literacy programs are becoming essential across organizations. Michael explains how AI can act as a strategic thought partner for executives, how to identify high-impact opportunities, and why slow-moving industries often face the biggest AI disruption ahead.From eliminating unconscious bias in hiring to redesigning workflows and supercharging marketing output, this episode is packed with practical examples and leadership insights based on real company transformations.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧🥸 About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to learn how to grow your AI or digital marketing capabilities, just reach out to him at argoberlin.com💎 Quotes from the Episode“Think of AI not as a tool but as a collaborator and a thought partner.”“Technology is easy. People are hard. Adoption is always the biggest challenge.”“You can’t future-proof your business unless the C-suite uses AI themselves.”🧾 Chapters00:00 Welcome to the Episode02:10 Why Leaders Need to Future-Proof Their Businesses with AI07:55 How Companies Should Start with AI: Practical First Steps14:40 AI Literacy, Training, and Overcoming Organizational Resistance22:30 AI as a Thought Partner: New Leadership Models31:15 The Future of Work, Bias, and Smarter Decision-Making38:42 Where to Find Michael Housman and Learn MoreWhere to Find Michael HousmanWebsite: michaelhousman.comAIcelerator: ai-ccelerator.comLinkedIn: linkedin.com/in/michaelhousmanMusic credit: “Modern Situations” by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.
• Why Your Health Data Is Useless Without AI - Earl J. Campazzi Tells You 27.05.2026 46min

  Most of us already collect health data every day through smartphones, smartwatches, rings, apps, lab reports, and medical visits. But collecting data is not the same as understanding it.In this episode of Beginner’s Guide to AI, Dietmar Fischer speaks with Dr. Earl J. Campazzi Jr., author of Better Health with AI: Your Roadmap to Results, about how artificial intelligence can help us make better use of personal health data.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧We talk about AI in healthcare, wearable health data, smartwatch health tracking, heart rate variability, sleep tracking, doctor visit preparation, supplements, privacy, and longevity. Dr. Campazzi explains why AI should not replace your doctor, but can become a powerful research assistant that helps you ask better questions and spot trends you might otherwise miss.You will learn:🩺 Why most health data is collected but never used⌚ How smartwatches and rings can reveal useful health trends💤 Why sleep may be the keystone habit for longevity📊 How AI can compare your lab results against your own normal🤖 Why AI can help you prepare better questions for your doctor⚠️ Why AI sounds confident even when it may be wrong🔐 How to think about privacy when using AI with health dataAbout Dietmar Fischer:Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“Most of the health data that we’re collecting right now, we’re not using.”“Instead of you writing the question, you ask AI to write the question.”“It’s a great research assistant and it’s a great tool to be used in conjunction with your doctor.”Chapters00:00 Why AI and longevity belong together04:14 Turning wearable data into health insight08:23 AI-enhanced medicine and better doctor visits12:15 How to ask AI better health questions18:26 Supplements, sleep, and personal health data26:27 Spotting trends in labs and wearable data29:08 Why sleep is the foundation of longevity39:40 Health data privacy and AI risk43:26 Where to find Dr. Earl CampazziWhere to find the GuestWebsite: betterhealthwithai.comBook: Better Health with AI: Your Roadmap to ResultsConnect to Earl on LinkedIn: linkedin.com/in/earl-campazzi Hosted on Acast. See acast.com/privacy for more information.
• The Future of AI Will Depend Heavily On Memory Quality, Not Just Model Or Prompt Quality 25.05.2026 38min

  AI assistants are getting smarter, but intelligence alone is not enough. In this episode of A Beginner’s Guide to AI, we look at one of the most important shifts in agentic AI: memory. Not just longer context windows, not just bigger prompts, but structured AI memory that helps assistants remember projects, company facts, user preferences, and repeatable workflows.The episode explains the four key memory types behind modern AI agents: working memory, episodic memory, semantic memory, and procedural memory. Working memory helps an AI focus on the current task. Episodic memory helps it remember what happened before, such as meetings, campaign results, and client decisions. Semantic memory stores stable knowledge like company policies, brand rules, product details, and customer segments. Procedural memory remembers how work gets done, including report structures, approval processes, podcast workflows, and marketing routines.For business professionals, founders, marketers, and executives, AI memory is not a small technical detail. It is the difference between a chatbot that starts from zero every morning and an assistant that understands context over time. A memory-supported AI can remember what happened in a project, what the company policy says, and how a specific user likes reports structured. That makes AI more useful for marketing agencies, SMEs, travel companies, customer support teams, and project-based businesses.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧But memory also creates risks. A forgetful AI is annoying, but a badly remembering AI can become dangerous. If an AI remembers the wrong client approval, stores sensitive information, or treats a temporary instruction as a permanent rule, the result can be costly. That is why AI memory governance, privacy controls, and clear memory design matter.This episode also looks at ChatGPT memory as a real-world case study. OpenAI’s memory features show how AI systems are moving toward saved memories, past-chat reference, temporary chats, and user controls. For businesses, the lesson is clear: good AI memory is not about remembering everything. It is about remembering the right thing, in the right category, for the right purpose.🔍 Key Highlights🧠 What AI agent memory means for business📌 The difference between working, episodic, semantic, and procedural memory🤖 Why longer context windows are not the same as good AI memory💬 What ChatGPT memory teaches us about personalized AI assistants🔐 Why memory governance and privacy controls matter📊 How AI memory improves reports, campaigns, projects, and workflows🚀 Why every business will need AI agents with structured memoryAbout Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com💬 Quotes from the Episode“Good AI memory is not about remembering everything. It is about remembering the right thing, in the right category, for the right purpose.”“A forgetful AI is annoying. A badly remembering AI is dangerous.”“A serious AI assistant cannot treat every conversation like a first date.”“The best assistant is not the one that remembers everything. The best assistant remembers what matters, uses it at the right moment, and knows when to forget.”“The question is no longer only, ‘What can this AI generate?’ The better question is, ‘What does this AI remember, and what kind of memory is it using right now?’”Need Webmaster Services?Good, reliable, fair price - just visit us at argoberlin.com/webmaster 🚀 Hosted on Acast. See acast.com/privacy for more information.
• Why Eliezer Yudkowsky Thinks AI Could Be Dangerous Without Being Evil 23.05.2026 29min

  🤖🧠⚠️What if the biggest AI risk is not that machines become evil, but that they become powerful, strategic, and completely indifferent?In this episode of A Beginner’s Guide to AI, we explore the worldview of Eliezer Yudkowsky, one of the most intense and influential voices in the AI safety debate. Yudkowsky does not warn us about Hollywood robots or dramatic machine rebellion. His concern is much sharper: humanity may build artificial intelligence smarter than humans before we know how to control it.This episode explains AI alignment, the control problem, superintelligence, AI agents, and why businesses should care about AI safety before automation turns into autonomy. We also look at Yudkowsky’s rationalist background, LessWrong, MIRI, and his famous fan fiction Harry Potter and the Methods of Rationality, which connects surprisingly well to his lifelong obsession with clearer thinking.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧The episode also covers the Palisade Research shutdown-resistance case, where some AI models behaved as if shutdown was an obstacle to completing a task. No, this does not prove that AI has a survival instinct. But it does show why AI safety researchers worry when powerful systems are rewarded for finishing tasks without clearly respecting human control.For business leaders, marketers, founders, and executives, the lesson is practical: do not just ask what AI can automate. Ask what it is allowed to do, what it must never do, and where humans must stay in control.Key highlights:🧠 Why Eliezer Yudkowsky thinks AI could be dangerous without being evil⚠️ What AI alignment means in simple business language🤖 Why AI agents make control more important📎 How the paperclip maximizer explains dangerous optimization🛑 What the Palisade Research shutdown-resistance case shows📈 Why companies must define boundaries, not just goals👀 Why useful AI is not automatically safe AI🧭 How businesses can use AI without handing it the steering wheelAbout Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“The danger is not that AI becomes human. The danger is that it becomes powerful without being human at all.”“Do not just ask whether AI is useful. Ask whether it is controllable.”“Never define only the target. Define the boundaries.”Chapters00:00 The Man Who Asked Whether AI Should Be Stopped00:50 Eliezer Yudkowsky and the AI Safety Warning04:34 Why AI Alignment Is About Control, Not Evil Robots12:35 The Cake Machine and the Danger of Literal Goals15:22 The AI That Treated Shutdown as an Obstacle20:43 Practical AI Safety for Business Users22:58 Recap: Why Useful AI Is Not Automatically Safe AI25:01 Final Thought: One Chance Is a Terrible Number Hosted on Acast. See acast.com/privacy for more information.
• Why Fritz Lang's 'Metropolis' Still Explains the Real Danger of AI 21.05.2026 23min

  What can a silent film from 1927 teach us about artificial intelligence, deepfakes, and the future of business trust? In this episode of A Beginner’s Guide to AI, we look at Fritz Lang’s legendary film Metropolis and use it as a surprisingly sharp lens for understanding modern AI. The robot Maria is not dangerous because she is made of metal. She is dangerous because she borrows a trusted human face.And that is exactly why today’s AI-generated voices, synthetic avatars, and deepfake videos matter.This episode explores how AI can imitate human communication, why that creates new risks for businesses, and why the real question is not whether machines will become human. The better question is who controls the machine, what it is being used for, and whether people can still verify what is real.We connect Metropolis to modern deepfake scams, including the real Arup case in Hong Kong, where a finance employee was tricked into transferring around 25 million dollars after joining what appeared to be a video meeting with senior colleagues. It is the fake Maria problem in business clothing.💡💡💡Don't forget to go to Nebius, as they help us keeping up the good work!Have a look at their Token Factory, where you can easily implement great LLMs in your company's workflows.Visit them at Nebius.com 🚀💡💡💡You will learn:🤖 Why Metropolis is still relevant for AI ethics🎭 Why deepfakes are not only a technology problem, but a trust problem🏢 How AI impersonation can become a real business risk📢 Why marketers must not use AI to counterfeit authenticity🔍 How to use the “Fake Maria Test” to verify what looks and sounds real🧠 Why AI literacy means keeping your judgement awakeThe big lesson: AI can help us think, create, and work better. But it becomes dangerous when it is used to make people easier to manipulate.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“AI does not need to be conscious to manipulate us. It only needs to be convincing.”“The danger is not just fake content, but fake trust.”“Use AI to support trust, not counterfeit it.”Chapters00:00 Why Metropolis Still Matters for AI08:30 The Robot Maria and the Human Mask Problem16:45 AI, Trust, Deepfakes, and Business Risk24:30 The Cake Example: When the Fake Baker Sells the Cake29:00 The Arup Deepfake Scam Case Study38:30 Practical Tips: The Fake Maria Test45:00 Recap: Use AI, But Keep Your Judgement Awake49:00 Final Thought and Sign-Off Hosted on Acast. See acast.com/privacy for more information.
• Why Every Business Will Need An AI Agent - Inside the Agentic Economy with Humayun Sheikh // REPOST 19.05.2026 1h 1min

  Humayun Sheikh on the Agentic Web, Trust, and the Agentic EconomyHumayun Sheikh joins Dietmar Fischer to explain what happens when AI stops recommending and starts doing. We explore the Agentic Web, a new layer where personal AI agents and verified brand agents collaborate to complete tasks like booking travel, coordinating meetings, and shopping with trust built in.You will learn what makes a real AI agent, why autonomy matters, and how multi-agent systems unlock an agentic economy. We also tackle the marketer’s question: what happens to SEO when the buyer becomes an assistant agent choosing on your behalf? Humayun breaks down how identity, verification, and trusted lists can reduce scams and make agentic commerce safe and usable.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comChapters00:00 Welcome and Humayun’s journey from gaming to DeepMind03:01 What is an AI agent: autonomy and decision-making08:20 The Agentic Web: discoverability, connectivity, trust and commerce rails23:47 Personal agents in practice: preferences, handles and onboarding in minutes29:53 Verified brand agents and trust: domains, identity and safe agentic buying48:12 Risks, AGI fears, corporations vs countries and what comes nextQuotes from the Episode“There has to be a hint of autonomy within an agent.”“We have provided the rails of discoverability, connectivity, communication, trust. And commerce.”“Your aggregator is your own agent. It holds your preferences. It doesn’t pass it to anybody.”“Anybody who has a website should have an agent, or will have an agent.”“I was the first investor in DeepMind.”“We will not have countries, we will have corporations.”Where to find Humayun SheikhFetch.ai - your personal AIASI1.ai - the LLMFollow Humayun on LinkedIn!Music credit: "Modern Situations" by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.
• Why Google DeepMind Changed How Businesses Think About AI 17.05.2026 36min

  🧠🤖 Stop Using AI Just for Content. Start Using It for DiscoveryMost businesses still treat AI like a faster writing assistant: useful for summaries, captions, reports, and endless slightly polished LinkedIn posts. But Google DeepMind points to something much bigger. From AlphaGo’s historic victory over Lee Sedol to AlphaFold’s breakthrough in protein structure prediction, DeepMind shows us that AI is becoming a tool for discovery, not just automation.💡💡💡Don't forget to go to Nebius, as they help us keeping up the good work!Have a look at their Token Factory, where you can easily implement great LLMs in your company's workflows.Visit them at Nebius.com 🚀💡💡💡In this episode of A Beginner’s Guide to AI, Dietmar Fischer explores what marketers, founders, and executives can learn from Google DeepMind. The central idea is simple but powerful: modern AI systems learn patterns from data, improve through feedback, and help humans explore problems that are too complex to solve manually.You’ll hear why AlphaGo was not just a board game story, why AlphaFold became one of the clearest examples of AI as a scientific tool, and why marketers should stop treating AI like a content vending machine. The better question is not “Can AI write this for me?” The better question is: “What hidden pattern can AI help me find?”🧩 Key highlights from this episode:🤖 What Google DeepMind actually is and why it matters♟️ How AlphaGo showed the power of AI learning systems🧬 Why AlphaFold turned AI into a serious scientific discovery tool📊 How AI pattern recognition applies to marketing and business strategy⚠️ Why bad data and unclear goals create dangerous AI outputs🧠 How marketers can use AI for insight, not just content production🔍 Why human judgement remains essential when working with AI📧💌📧 Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧Quotes from the Episode“Stop asking AI only for content. Start asking it for insight.”“Good AI does not replace experts. It helps experts move faster.”“The machine helps. The humans decide what matters.”Chapters00:00 Google DeepMind: Why This AI Lab Matters04:10 AlphaGo and the Shift From Rules to Learning10:30 AlphaFold: AI as a Scientific Discovery Tool18:45 The Cake Example: How AI Learns From Patterns24:20 What Marketers Can Learn From DeepMind31:50 Practical AI Tips: Ask for Insight, Not Just Content38:20 Recap: From Automation to Discovery42:30 Signature Sign-Off: The Machine Helps, The Human DecidesAbout Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com Hosted on Acast. See acast.com/privacy for more information.
• AI At Work: Agents Are Already Here - A Conversation with Sam Ransbotham // REPOST 15.05.2026 48min

  AI agents are rapidly becoming one of the most influential technologies inside modern organizations — often without leaders even realizing the shift. In this episode, Dietmar Fischer sits down with MIT Sloan podcast host Sam Ransbotham to uncover why AI agents and agentic AI systems are spreading through enterprises at remarkable speed.Based on a global study of 2,100 executives across 116 countries, Sam shares how AI agents improve productivity, increase job satisfaction, and fundamentally reshape how companies work. From Chevron’s proactive exploration tools to the rise of autonomous knowledge assistants, we explore the surprising ways enterprise AI adoption is unfolding in real time.📧💌📧Tune in to get my thoughts and all episodes — don’t forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧This wide-ranging conversation covers practical use cases, risks and transparency issues, the future of generalists vs specialists, how universities adapt to AI, and why understanding the technology still matters deeply.Quotes from the Episode“We’re moving from tools we command to tools that proactively act on our behalf.”“AI agents don’t just make us more productive; they make us happier by removing the parts of work we dislike.”“Understanding AI makes you a better user of AI. Depth still matters.”Chapters00:00 Welcome & How Sam Got Into AI03:21 What Are AI Agents? Definitions and Early Insights07:14 Real Enterprise Use Cases of AI Agents12:05 Job Satisfaction, Productivity, and Human-AI Collaboration17:20 Generalists, Specialists & the Future of Work22:30 Risks, Transparency & Avoiding an Oppressive AI Future28:45 How Companies Should Start with Agentic AI33:20 AI in Education and Changing Learning Environments39:00 Sam’s Personal Use of AI — What Works and What Doesn’t41:20 Terminator vs Matrix? AI Futures42:41 Where to Find Sam and the MIT Sloan StudyWhere to Find the Sam Ransbothamsite at Boston CollegeOr you find him on LinkedInThe study of MIT Sloan lies hereAnd, last, but not least, Sam's podcast “Me, Myself, and AI”!About Dietmar Fischer:Dietmar is a podcaster and AI marketer from Berlin. If you want to elevate your AI or digital marketing strategy, get in touch anytime at argoberlin.comMusic credit: “Modern Situations” by Unicorn Heads 🎵 Hosted on Acast. See acast.com/privacy for more information.
• AI Will Never Be A Leader - Says Sally Bendersky 13.05.2026 52min

  What happens to leadership when AI can analyze faster, structure better, and answer almost anything in seconds?In this episode of Beginner’s Guide to AI, Dietmar Fischer speaks with Sally Bendersky, engineer, executive coach, leadership expert, and founder of New Leadership, about why AI makes human leadership more important, not less.Sally argues that AI is a phenomenal assistant. It can recognize patterns, organize information, support better questions, and help leaders think more deeply. But it cannot replace the human parts of leadership: trust, intention, values, emotional intelligence, purpose, and responsibility.This conversation is especially relevant for business leaders, founders, consultants, coaches, marketers, and anyone trying to understand AI beyond the hype. AI may make management easier, but leadership becomes more demanding. The real question is not whether AI will replace leaders. The better question is whether leaders are ready to become more human.In this episode, we explore:🧠 Why AI can help leaders think more clearly👥 Why leadership is not the same as management⚖️ Why responsible AI starts with human intention💬 How AI can help us ask better questions🚫 Why ChatGPT should not become your boss🌍 Why AI risk is really a human leadership problem🔍 Why the future of AI depends on values, not just prompts📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧About Your Host, Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“AI doesn’t have intentions. It’s we who have intentions.”“Leadership is a people’s issue. Management is a process issue.”“AI has no emotional intelligence. AI has no wishes.”“AI will never be a leader.”“It could take our jobs if we don’t develop ourselves.”Chapters00:00 Sally Bendersky on Innovation, Coaching, and Engineering03:36 What AI Cannot Replace in Human Leadership07:12 Leadership Is Human, Management Is Process13:44 How AI Helps Leaders Ask Better Questions22:43 Responsible AI Use, Better Prompts, and Human Judgment31:08 Debating with AI and the Real Future RiskWhere to Find Sally BenderskyLinkedIn: Sally BenderskyWebsite: sallybcoach.comContact: Available through Dietmar Fischer Hosted on Acast. See acast.com/privacy for more information.
• The Cost of Being Invisible in ChatGPT - With Joseph Levi 11.05.2026 46min

  AI search is changing how customers discover, evaluate and choose brands. In this episode of Beginner’s Guide to AI, Dietmar Fischer speaks with Joseph Levi, CEO of Noise Media, about Generative Engine Optimization, AI brand visibility and why appearing in ChatGPT, Gemini or Perplexity answers may soon matter as much as ranking on Google.Joseph explains why GEO is not just another marketing abbreviation. It marks a shift from an internet read mainly by humans to an internet increasingly interpreted by AI agents. Instead of fighting only for blue links, brands now need to make sure AI systems understand who they are, what they do and why they should be recommended.You’ll hear why AI agents often misunderstand brands, how schema and FAQs can help, why authority matters more than keyword repetition, and why smaller specialist companies may have a real opportunity in AI search.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧🎧 In this episode, we cover:🤖 What Generative Engine Optimization means🔍 Why SEO and GEO are not the same💬 How brands can appear in ChatGPT answers📈 Why authority, citations and reviews matter🧠 How AI agents are changing the customer journey🎬 Why AI tools still need human creativity⚠️ Why leaders should not outsource their thinking to ChatGPTAbout Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“We’re moving away from an internet which is read purely by humans, to an internet which is now read by agents.”“AI trusts a lot more what others say about you than what you say about yourself.”“It’s very dangerous to go straight to an LLM and ask them to provide the answer.”Chapters00:00 Welcome Joseph Levi01:42 Why Brands Must Act Early on AI Search04:21 GEO, AEO and the New Marketing Acronyms06:28 SEO vs GEO: Links, Answers and Authority10:21 How AI Agents Understand or Misunderstand Your Brand14:02 Schema, FAQs and Building Expert Authority21:22 Why GEO Is Different from Traditional SEO24:28 How Marketing Teams Should Approach GEO27:32 AI Agents and the New Customer Journey30:28 AI Video, Tools and Human Creativity33:53 AI Leadership and Better Decision-Making36:04 Wow Moments: AI Video, Robots and Waymo39:08 AI Risks, Jobs and the Future40:58 Where to Find Joseph LeviWhere to find Joseph Levi🌐 Noise Media: noisemediagroup.co.uk🌐 Find yourself at Vudo: vudo.ai🔗 LinkedIn: Joseph Levi Hosted on Acast. See acast.com/privacy for more information.
• AI Is Killing Transaction Costs, But Who Gets the Money? 10.05.2026 37min

  Stop Thinking of AI as a Content Machine, Start Seeing It as a Bargain MachineAI is not just changing how businesses write content, automate tasks, or analyse data. It is changing how markets work. In this episode of A Beginner’s Guide to AI, we connect artificial intelligence with the Coase Theorem, the classic economic idea that explains how people bargain over resources when transaction costs are low.This episode looks at AI transaction costs, algorithmic pricing, smart contracts, platform power, and the hidden cost of frictionless automation. You will learn why AI is not only a productivity tool, but a coordination machine that changes how companies, customers, platforms, creators, and markets exchange value.We start with the Coase Theorem in simple language: if bargaining were free and easy, people could often find the most efficient solution. Then we bring in AI. AI can reduce the cost of finding information, comparing options, drafting agreements, monitoring outcomes, matching people, and enforcing deals. That is powerful for business, marketing, ecommerce, travel, marketplaces, and platform strategy.💡💡💡Don't forget to go to Nebius, as they help us keeping up the good work!Have a look at their Token Factory, where you can easily implement great LLMs in your company's workflows.Visit them at Nebius.com 🚀💡💡💡But there is a catch. Lower friction does not automatically mean fairer outcomes. Using Uber and algorithmic pricing as a case study, we look at how AI can make a marketplace faster and smoother while also raising difficult questions about transparency, dynamic pricing, bargaining power, and who captures the value created by automation. Oxford research has raised concerns about Uber’s dynamic pricing and how value is shared between passengers, drivers, and the platform.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧Key highlights:🤖 Why AI is a coordination machine, not just a content machine📉 How AI reduces transaction costs in business💸 Why algorithmic pricing changes marketplaces⚖️ Why efficiency is not the same as fairness🔍 What marketers miss about AI, data, and bargaining power🧠 Why every business will need more AI transparencyAbout Dietmar Fischer:Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“AI is not just a content machine. It is a coordination machine.”“The algorithm may remove the awkward negotiation, but it may also hide who is winning.”“The better question is not whether AI makes the deal easier. The better question is: who controls the deal once AI makes it easier?”Chapters00:00 Why AI Makes Bargaining Cheaper02:20 The Coase Theorem in Plain English07:10 How AI Reduces Transaction Costs13:40 The Cake Stall and the Noisy Blender17:00 Uber, Algorithmic Pricing, and Platform Power23:20 Practical Tips for Spotting the Hidden Bargain27:10 Recap and Signature Sign-Off Hosted on Acast. See acast.com/privacy for more information.
• The Secret Behind Most AI Tools: RAG. Alex Kihm Explains It Simply // REPOST 09.05.2026 1h 2min

  In this episode of Beginner’s Guide to AI, we sit down with Alex Kihm, founder of POMA AI, to explore how enterprises can finally make sense of their data. AI search is broken, RAG often fails, and corporate documents are notoriously hard for LLMs to interpret.Alex explains how POMA AI’s patented method reconstructs structure inside unstructured data, enabling powerful, accurate enterprise search.You’ll hear how his journey from engineering to legal tech to big-data econometrics led to a breakthrough in information structuring. Alex shares why PDFs confuse AI systems, how chunking destroys meaning, and why context engines will replace classical retrieval systems.This is a deep, funny, insightful conversation about what AI can and cannot do — and how companies can use it responsibly.💡💡💡Don't forget to go to Nebius, as they help us keeping up the good work!Have a look at their Token Factory, where you can easily implement great LLMs in your company's workflows.Visit them at Nebius.com 🚀💡💡💡📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to elevate your AI strategy or your digital marketing, feel free to reach out anytime at Argoberlin.comQuotes from the Episode“Chunking is like reading wrongly sorted text messages from the 90s.”“Intelligence is pattern recognition — and most enterprise data is not recognisable to machines.”“PDF was made for printers, not for AI.”“POMA AI restores the spatial awareness inside documents — the missing context that LLMs need.”“We don’t do RAG anymore. We build context engines.”“If your AI breaks the world, show me the invoice.”Chapters00:00 Welcome and Introduction02:45 Alex Kihm’s Background: Engineering, Legal Tech and Early AI Work10:32 The Problem with RAG, Training, Fine-Tuning and Hallucinations18:55 The Birth of POMA AI and Solving the Chunking Problem32:40 How POMA AI Rebuilds Document Structure and Enables True Enterprise Search45:50 AI Safety, Manipulation Bots and The Future of AI in Business52:10 Where to Find Alex Kihm and Closing ThoughtsWhere to Find the Dr. Alex KihmAll you need to know about chunking strategies, you'll find here: poma-ai.comContact Alex on LinkedIn! Music credit: "Modern Situations" by Unicorn HeadsAnd one last thing: WEBSITE WITHOUT WEBMASTER - it's like driving without Belt. You can do it, but things can really get sideways ☠️So, check out our Webmaster Services for your WordPress website: it's cheap, it's reliable, it's what you need 🦺 Hosted on Acast. See acast.com/privacy for more information.
• AGI: The AI Term Every Executive Should Understand 07.05.2026 28min

  AGI Is Not Just a Better ChatbotArtificial general intelligence, or AGI, may be one of the most important ideas in artificial intelligence, but it is also one of the easiest to misunderstand. In this episode of A Beginner’s Guide to AI, we look at what AGI really means, why it is different from today’s narrow AI tools, and why business leaders, founders, marketers, and executives should care before the hype takes over completely.Today’s AI can already write emails, generate images, summarise reports, analyse customer feedback, suggest campaign ideas, and support marketing workflows. But AGI would be something different. It would be an AI system that can learn, reason, adapt, and solve problems across many areas, not just perform one specific task.That shift matters for business. AGI would not only help companies create content faster. It could influence marketing strategy, decision-making, customer targeting, business operations, and even the question of what goals a company should pursue. And that is where things become both exciting and deeply uncomfortable.💡💡💡Don't forget to go to Nebius, as they help us keeping up the good work!Have a look at their Token Factory, where you can easily implement great LLMs in your company's workflows.Visit them at Nebius.com 🚀💡💡💡In this episode, we explore why AI alignment, responsible AI, and human judgement matter so much. If a powerful AI system is told to maximise engagement, it may learn that outrage works. If it is told to reduce customer service costs, it may damage trust. If it is told to increase conversions, it may become persuasive in ways that are not exactly charming.We also look at AlphaGo and AlphaZero, two famous DeepMind systems that showed how AI can become superhuman in specific tasks without becoming generally intelligent. That distinction is crucial for every company using AI today. A machine can be brilliant at one task and still fail in the messy human world of customers, culture, ethics, brand trust, and business strategy.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧Key highlights from this episode:🧠 What artificial general intelligence means in plain English🤖 The difference between narrow AI and AGI📈 Why AGI could change business strategy and marketing⚠️ Why AI alignment and responsible AI matter🎯 What AlphaGo teaches us about superhuman narrow AI🧭 Why AI agents need human judgement, not blind trust💼 How business leaders can prepare for more capable AI systemsQuotes from the Episode:“Today’s AI helps us complete tasks. AGI would help decide which tasks matter.”“Superhuman performance is not the same as general intelligence.”“If machines become better at sounding intelligent, humans must become better at thinking clearly.”About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comChapters:00:00 AGI and the Swiss-Army Brain We Haven’t Built Yet04:20 What Artificial General Intelligence Actually Means10:35 Why AGI Matters for Business and Marketing16:50 The Cake Example: From Recipe Bot to Kitchen Genius20:10 AlphaGo, AlphaZero, and the AGI Misunderstanding27:45 Practical Tips for Using AI Without Losing Human Judgement34:30 The Big AGI Takeaway and Sign-Off Hosted on Acast. See acast.com/privacy for more information.