Ten Golden Rules Internet Marketing for Law Firms Podcast

Épisodes

• 199: Meet the Comic Con Attorney - Cecilia Amo on Her Authenticity-Driven Marketing Strategy 09.06.2026 36min

  What if the thing you've spent years hiding is actually your greatest marketing advantage? Jay sits down with estate planning attorney Cecilia Amo, whose unlikely client acquisition strategy began not at legal conferences, but at Comic-Cons and anime conventions. Cecilia shares how embracing her lifelong passion for fandom culture helped her connect with clients faster, build trust more naturally, and create a thriving niche practice serving a community she already understood. Along the way, she discusses personal branding, finding the right audience for your firm, creating content that speaks your clients' language, and the lessons she learned transitioning from traditional legal practice to entrepreneurship. Whether you're building a law firm, developing a personal brand, or searching for a more meaningful way to market your services, this conversation offers a powerful reminder that the communities you already belong to may hold your biggest opportunities.Key Topics01:15 – Cecilia shares her journey from lifelong anime fan to attorney and explains why she initially hid her interests to be taken seriously in the legal profession.05:46 – How embracing authenticity and integrating personal passions into professional branding transformed her confidence and business growth.07:02 – Using pop culture references like Star Wars and Harry Potter to make estate planning more approachable and easier for potential clients to understand.10:33 – A framework for niche marketing focused on who you serve rather than simply what legal services you provide.15:33 – Lessons from exhibiting at Comic-Con and anime conventions, including how to attract attention and connect with a highly specific audience.17:08 – Building trust faster by speaking the language of your community and creating deeper client relationships through shared interests.19:46 – Reframing estate planning as writing your own after-credit scene and creating peace of mind through legacy planning.21:53 – Advice for young lawyers on identifying overlooked communities that may become valuable and underserved markets.22:41 – Practical branding guidance, including investing in professional creative support and developing content that resonates with a niche audience.25:41 – Tune into The Golden Rapid Fire Questions.Resources MentionedTechnologyChatGPT (AI Platform) – https://chatgpt.comClickUp (Project Management Software) – https://clickup.comScreenZen (App Blocking Software) – https://www.screenzen.coRemarkable (Digital Writing Tablet) – https://remarkable.comAmazon Music (Music and Podcast Platform) – https://music.amazon.comBooksYour After Credit Scene: A Nerd's Guide to Wills, Trusts, and Legacy – Cecilia Amo – https://a.co/d/03Q6XIAXNonviolent Communication: A Language of Life – Marshall B. Rosenberg – https://a.co/d/0cNYT4z9Buy Back Your Time – Dan Martell – https://a.co/d/0cNYT4z9 Taking Flight – Merrick Rosenberg – https://a.co/d/02vjsVB7PodcastsMotivation Daily – Motiversity – https://podcasts.apple.com/us/podcast/motivation-daily-by-motiversity/id1581058922About our Guest:M. Cecilia Amo is the Founder and Principal Attorney of AMO LAW Legacy Planning, where she helps individuals and families protect their loved ones, preserve their values, and build lasting legacies through comprehensive Life & Legacy Planning. With more than 20 years of legal experience, Cecilia takes a relationship-focused approach to estate planning, helping clients create personalized plans that reflect their goals, values, and unique family circumstances.After passing the California Bar Exam in 2006, Cecilia worked as a trial attorney at a nationally respected civil rights law firm, representing families in catastrophic injury and wrongful death cases. Today, she is known for making estate planning approachable by using familiar pop culture references from Star Wars, Marvel, and Harry Potter to explain complex legal concepts, helping clients plan for the future with clarity, confidence, and purpose.https://amo-law.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 198: TGR Live 2026: Immigration Lawyer Julio Oyhanarte on Using Social Media to Drive Law Firm Growth 02.06.2026 46min

  Video marketing is no longer optional for law firms. It is quickly becoming one of the most effective ways to build trust, authority, and client demand online.Jay shares the stage with immigration attorney Julio Oyhanarte in this keynote presentation from TGR Live 2026, where Julio explains how he grew his firms from struggling startups into high-growth businesses by leveraging short-form video across TikTok, YouTube, Instagram, and Facebook. Julio shares the lessons learned from building an audience of millions, why teaching consistently outperforms pitching, and how lawyers can use simple video content to improve visibility, strengthen credibility, and attract qualified clients. From creating compelling hooks and increasing viewer retention to understanding search behavior and platform algorithms, this episode delivers practical frameworks for attorneys who want to generate attention, build trust at scale, and create a sustainable client acquisition engine through video.Key Topics02:31 – Julio explains why investing in mentors, education, and marketing expertise helped him discover the opportunity in TikTok before most lawyers took it seriously.04:00 – The research process behind analyzing successful legal creators and identifying patterns that led to his first viral video.05:09 – How a simple educational video generated hundreds of thousands of views and revealed the demand for accessible legal information online.08:00 – Why TikTok, YouTube, Instagram, and Facebook increasingly function as search engines for legal consumers.10:26 – How organic video content lowers advertising costs and improves conversion rates by creating trust before prospects contact a firm.14:09 – The mistake of using institutional law firm branding instead of building a personal brand that audiences can connect with.17:04 – Why teaching valuable information consistently outperforms direct selling and promotional content on social media.23:22 – The hook formula built around curiosity, aspiration, and ethical fear to stop scrolling and improve video performance.29:29 – Lessons from YouTube on retention, viewer satisfaction, avoiding clickbait, and designing content that encourages continued viewing.39:05 – Julio and Jay discuss why done is better than perfect, along with practical guidance on short-form content, long-form content, live streaming, and digital products.Resources MentionedTechnologyTikTok (Social Media Platform) – https://www.tiktok.comYouTube (Video Platform) – https://www.youtube.comInstagram (Social Media Platform) – https://www.instagram.comFacebook (Social Media Platform) – https://www.facebook.comClaude (AI Assistant) – https://claude.aiGemini (AI Assistant) – https://gemini.google.comAbout our Guest:Julio Oyhanarte is an immigration attorney and digital educator who founded Immigration TV, the world’s largest immigration law education platform, reaching more than 15 million followers and generating over 2.3 billion views across major social media platforms.He is known for combining immigration law with digital media to make complex policies accessible through short-form educational content, helping immigrants worldwide better understand their rights and options. His work has been widely adopted by other attorneys and featured by outlets including CNN, Univision, and Telemundo.Julio holds advanced degrees from UCLA School of Law, King’s College London, and Universidad Austral, and has contributed to thought leadership initiatives at Harvard and MIT. His impact has been recognized through numerous global awards across legal, technology, and digital media industries.https://nextlevellawyer.com/https://www.linkedin.com/in/oyhanarte/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 197: Jurassic Marketing Founder Justin Miller on Direct Mail That Actually Gets Results 26.05.2026 43min

  Direct mail is not dead. It is becoming one of the smartest relationship-building tools in legal marketing. Jay sits down with Jurassic Marketing founder and President Justin Miller to unpack why tangible marketing still drives referrals, authority, and long-term client relationships in a digital-first world. Justin shares how newsletters, referral campaigns, magazines, and relationship marketing outperform flashy tactics when done consistently and strategically. From building referral engines for law firms to lessons learned from direct response legend Dan Kennedy, this episode delivers practical frameworks for lawyers who want predictable growth, stronger referral pipelines, and marketing that actually compounds over time.Key Topics03:33 The origin story behind the Jurassic Marketing brand07:01 Justin’s entrepreneurial journey from DJ business to direct mail08:40 How print newsletters created referrals in the wedding industry10:43 Why direct mail stands out more today than ever12:03 The return of catalogs and why companies like Target and Amazon use them17:29 The psychology behind personal direct mail letters18:49 Why monthly newsletters outperform sporadic campaigns20:52 The types of personal stories that work in newsletters22:20 Calculating ROI and cost per acquisition from newsletters25:40 Referral generation campaigns targeting other attorneys27:56 Using magazines and authority pieces in legal marketing33:32 Lessons learned from direct response legend Dan Kennedy38:01 Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyEOS Worldwide – Entrepreneurial Operating System for business management and accountability – https://www.eosworldwide.com/ 90.io – EOS-based project management and team communication platform – https://www.90.io/ Oura Ring – Sleep, readiness, and health tracking wearable – https://ouraring.com/ BooksTraction – Gino Wickman – https://www.amazon.com/dp/1936661837 Get a Grip – Gino Wickman & Mike Paton – https://a.co/d/00nqK2zm Rocket Fuel – Gino Wickman & Mark Winters – https://a.co/d/05YB2HSY Come Up for Air – Nick Sonnenberg – https://a.co/d/0a6QW4U7 PodcastsThe Ramsey Show – Dave Ramsey – https://podcasts.apple.com/us/podcast/the-ramsey-show/id77001367 The Sales Managment. Simplified. – Mike Weinberg – https://podcasts.apple.com/us/podcast/the-sales-management-simplified-podcast-with/id1538657842 About our Guest:Justin Miller is the founder of Jurassic Marketing, a direct response agency specializing in referral-driven direct mail campaigns for professional service businesses, including law firms, medical practices, and financial professionals. A lifelong entrepreneur, he began his career in the entertainment industry as a wedding DJ and live event producer before transitioning into marketing and direct mail strategy. Influenced by direct response legends like Dan Kennedy, he built Jurassic Marketing around measurable ROI, relationship-based marketing, and tangible offline campaigns that generate referrals and long-term client retention. https://www.jurassicmarketing.com/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 196: Jay Berkowitz’ Opening Keynote at TGR Live! 2026 - Growth Strategies for Law Firms “The Future of Ai” 19.05.2026 47min

  At the 2026 TGR Live! Law Firm Growth Strategies Conference, Jay Berkowitz opened the event with a high-energy keynote focused on the future of law firm growth, the rise of AI, and the mindset required to stay ahead in a rapidly changing legal marketplace. Drawing from decades of experience in digital marketing and legal industry leadership, Jay challenged attendees to think bigger about branding, video, intake, operations, and Answer Engine Optimization while embracing the opportunities AI is creating for firms willing to adapt early. More than a marketing presentation, this opening speech set the tone for the entire conference: collaborative, action-oriented, and built around helping law firm leaders execute at a higher level.Key Topics02:20 Why law firms that invest in conferences, learning, and networking consistently outperform competitors03:16 The mission behind TGR Live! and how attendees can maximize the next two days04:29 Building a conference experience around energy, engagement, and “edutainment”05:16 Practical networking strategies for attorneys, vendors, and referral partners07:29 Why execution after a conference matters more than simply consuming information09:16 How TGR ambassadors help attendees build relationships and solve growth challenges10:47 Preview of the speakers, workshops, networking events, and power tables at TGR Live! 202615:26 From Coca-Cola and McDonald’s to building Ten Golden Rules into a leading legal marketing agency17:22 The evolution of AI and why this moment represents a major shift for law firms21:16 How AI is transforming legal research, coding, productivity, and associate-level work23:16 AI SEO and Answer Engine Optimization strategies law firms need right now25:36 Why videos, FAQs, Reddit, Quora, and authority-building matter in AI search results31:14 The biggest growth opportunities in branding, video marketing, intake optimization, and operations40:57 Four practical AI frameworks and tools attorneys can implement immediatelyResources MentionedTechnologyChatGPT – OpenAI – AI chatbot and legal marketing research assistant – https://chatgpt.comGoogle Gemini – Google – AI assistant and image generation platform – https://gemini.google.comLovable.dev – AI-powered website development platform – https://lovable.devOpenClaw – AI agent automation and workflow platform – https://github.com/openclaw/openclawCase Status – Legal client communication and case management platform – https://www.casestatus.comYouTube – Google – Video publishing and search platform – https://www.youtube.comReddit – Community-based answer and discussion platform – https://www.reddit.comQuora – Question-and-answer expertise platform – https://www.quora.comEOS Worldwide – Entrepreneurial Operating System framework – https://www.eosworldwide.comBooksThe AI-Driven Leader – Jeff Woods – https://a.co/d/02vJYzfI Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Get A Grip – Gino Wickman and Mike Paton – https://a.co/d/0evemdGA Other SourcesTGR Hot Trends Guide – 2026 legal marketing trends handbook – https://www.tengoldenrules.com/hottrendsInc. 5000 – Ranking of America’s fastest-growing private companies – https://www.inc.com/inc5000Great Legal Marketing – Legal marketing education platform – https://greatlegalmarketing.com About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 195: Discover Lawyer.com Lead Gen, Legal Directory, Call Center & Conference with CEO Colleen Joyce 12.05.2026 36min

  What happens when a premium domain name becomes a full-scale legal growth engine? Jay has the pleasure to sit down with Lawyer.com CEO Colleen Joyce who shares the evolution of Lawyer.com from a simple directory into a national lead generation platform, intake call center, and legal industry growth ecosystem. Colleen breaks down how consumer behavior, intake responsiveness, AI agents, SEO, and operational systems are reshaping the legal industry in real time. From building AI-powered workflows to launching the Lawyer Growth Summit, this conversation is packed with practical insights for firms that want to compete smarter, move faster, and grow with intention.Key Topics01:41 Introduction to the evolution of Lawyer.com and the legal growth ecosystem02:59 Colleen Joyce’s journey from domain businesses to CEO of Lawyer.com04:11 The origin story behind World.com and premium internet domains07:38 How Lawyer.com evolved from a directory into a legal matching platform09:04 Why lawyers should list their firms everywhere online09:56 The importance of call tracking and ROI measurement for law firms11:52 How Lawyer.com’s lead generation system works for attorneys14:11 Why intake responsiveness determines who wins the client15:07 Secret shopping law firms and the shocking intake failure rate16:25 The origin story behind Lawyer.com’s intake call center17:56 Launching the Lawyer Growth Summit and building thought leadership19:26 ABS vs. MSOs and the changing structure of law firms22:01 Tim Stanley, SEO, AI, and the future of search for lawyers27:06 How Lawyer.com uses AI agents and “Claw Day” innovation sessions31:16 Vibe coding, Lovable.dev, and AI-powered website creation33:18 Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyLawyer.com - Legal directory, legal lead generation, and intake platform - https://www.lawyer.comCallRail - Call tracking and marketing attribution platform - https://www.callrail.comLovable.dev - AI-powered website and app builder for vibe coding - https://lovable.devChatGPT - AI assistant and workflow automation tool - https://chatgpt.comClaude - AI assistant for agents, workflows, and productivity - https://claude.aiGoogle Workspace - Productivity suite including Gmail, Calendar, Docs, and Meet - https://workspace.google.comEOS Worldwide - Entrepreneurial Operating System business framework - https://www.eosworldwide.comBooksTraction - - Gino Wickman - https://www.amazon.com/dp/1936661837Rocket Fuel - - Gino Wickman & Mark C. Winters - https://www.amazon.com/dp/1942952317Get a Grip - Gino Wickman & Mike Paton - https://a.co/d/0c7v7lJ9 Podcasts / MediaThe Toast - Claudia & Jackie Oshry - https://podcasts.apple.com/ca/podcast/the-toast/id1368081567 TLDR AI - AI news, tools, and industry updates newsletter - https://tldr.tech/aiAbout our Guest:Colleen Joyce is the CEO of Lawyer.com, a leading online legal marketplace that connects consumers with attorneys across all practice areas. She is a growth strategist and legal marketing innovator known for transforming Lawyer.com into an eight-figure platform serving thousands of lawyers and tens of thousands of consumers each month.Under her leadership, Lawyer.com has expanded beyond a directory into a full ecosystem, including AI-powered intake solutions and nationwide marketing services that help law firms grow more efficiently.Joyce began her career in media as Director of Marketing and Publicity at PopStar.com, where she developed expertise in branding, audience growth, and content strategy—skills she later applied to scaling Lawyer.com from the ground up.A recognized voice in legal marketing and technology, she is also the founder of the Lawyer Growth Summit and a frequent speaker, mentor, and podcast guest, focused on helping law firms innovate, scale, and improve client acquisition.Her work centers on one core mission: making legal services more accessible for consumers while equipping lawyers with the tools, systems, and insights needed to grow in a rapidly evolving, AI-driven industry.https://www.lawyer.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• The Power of Masterminds with Jay Berkowitz, Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach 05.05.2026 57min

  The power of mastermind groups has shaped some of the world’s greatest business leaders, and in this episode, Jay Berkowitz, CEO of Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach, introduce their joint ventre, Law Firm Growth Mastermind, for ambitious law firm owners. Drawing from their own experiences scaling businesses, increasing profitability, implementing AI, and building elite peer networks, Jay and Christopher reveal how mastermind groups create accountability, sharpen leadership, improve decision-making, and help firms avoid costly mistakes. Christopher shares lessons from growing an 80-person PI firm, while Jay explains how masterminds helped scale Ten Golden Rules into an Inc. 5000 agency. If you want to grow faster, avoid costly mistakes, and surround yourself with ambitious leaders who push you higher, this episode is your call to join the mastermind group that is right for you. Interested in joining the Law Firm Growth Mastermind with Jay and Christopher, visit https://lawfirmgrowthmastermind.com/ to learn more and apply.Key Topics01:42 The episode opens with the history of mastermind groups and how the concept became one of the foundational principles behind entrepreneurial success and innovation.02:57 A look at how legendary business leaders like Andrew Carnegie, Henry Ford, Thomas Edison, and Harvey Firestone used collaborative peer groups to generate ideas, solve problems, and build iconic companies.03:58 The conversation explores how stepping away from daily business pressures can create clarity, spark creativity, and lead to better strategic thinking.04:55 Introduction to the new Law Firm Growth Mastermind and why modern law firm owners need stronger peer accountability, strategic guidance, and collaboration.06:04 Lessons from long-running CEO mastermind groups and how peer feedback can completely change the way business owners approach leadership and growth challenges.06:51 A discussion about a pivotal hiring decision that reshaped an entire business and demonstrates how mastermind advice can unlock growth opportunities.08:29 The hosts explain the “hot seat” mastermind format and why focused peer problem-solving helps owners tackle operational and leadership issues more effectively.09:08 The story behind creating a more intimate, engaging, and relationship-driven conference experience through collaborative brainstorming and mastermind feedback.11:05 Why financial transparency inside mastermind groups creates stronger decision-making, better benchmarking, and healthier businesses.13:54 Insights from scaling a personal injury law firm from a small operation into a multi-state firm with more than 80 employees.15:05 How mastermind groups dramatically accelerate learning by allowing business owners to implement proven strategies instead of learning everything through trial and error.15:57 The risks of operating in isolation and how mastermind groups expose blind spots before they become expensive business mistakes.18:04 Why execution is often the biggest challenge for business owners and how accountability systems help turn ideas into measurable progress.19:12 What separates a strong mastermind room from a weak one, including the importance of trust, openness, and willingness to share real numbers and real challenges.20:42 Creative marketing and advertising ideas that came directly from mastermind collaboration and helped firms gain market share more efficiently.21:33 The growing role of virtual labor, AI tools, and operational systems in helping law firms scale while controlling overhead and improving profitability.22:47 How coaching and mastermind accountability improve leadership discipline, decision-making, and long-term business growth.24:53 A discussion about implementing AI tools and agents ahead of competitors and how peer collaboration creates a major competitive advantage.26:42 Why mastermind groups function like a virtual board of directors by bringing together experts in operations, finance, marketing, leadership, and strategy.32:25 The importance of tracking the right business metrics and how understanding operational data can dramatically improve profitability and efficiency.37:00 How the Profit First methodology helped reshape financial management and improve business performance during periods of rapid growth.41:24 Practical strategies for filtering and prioritizing ideas so firms can execute effectively without overwhelming their teams.43:56 How improving intake systems, customer experience, and case management processes can significantly increase revenue and operational efficiency.49:28 A deeper conversation about leadership, personal growth, discipline, and why improving mental, physical, emotional, spiritual, and financial health impacts business success.Resources MentionedTechnologyClickUp – Project Management Platform – https://clickup.comGoogle – Google Business & Ads Ecosystem – https://google.comEOS Worldwide – EOS Operating System – https://www.eosworldwide.comBooksThink and Grow Rich – Napoleon Hill – https://www.amazon.com/dp/1585424331Profit First – Mike Michalowicz – https://www.amazon.com/dp/073521414XAbout our Guest:Christopher Keller is a law firm leader, advisor, and speaker focused on helping attorneys improve performance across operations, leadership, and growth strategy. As a former law firm owner, he built and scaled a successful personal injury practice, developing systems that support consistent case flow, operational discipline, and team accountability.Today, Christopher works with law firm owners on aligning marketing, intake, and internal operations to improve profitability and long-term sustainability. His perspective is grounded in real experience—what it takes to run, grow, and lead a firm in a competitive market.He is known for his practical approach to leadership and his focus on building systems that allow firms to scale without losing control or culture.https://callchriskeller.com/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your...
• 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026 28.04.2026 42min

  Recorded live at TGR Live! Growth Strategies for Law Firms Event, March 16, 2026, this high-energy podcast brings together leading legal tech innovators to answer one question: what is actually hot in technology right now for law firms? Featuring the recording of a live podcast event with an all-star panel: Host - Jay Berkowitz - www.TenGoldenRules.com, Joe Carfaro from legal Ai company www.evenup.com, CASE STATUS CEO Andy Seavers. Nataliya Blidy from SMART ADVOCATE, EVE LEGAL’s Kyle Rios-Merwin and form FILEVINE- Ryan Sallee and business and AI expert from FASTER OUTCOMES, Mr. Tim Sawyer. From agentic AI and autonomous workflows to client intelligence platforms and AI-native firms, each speaker cuts through the noise to reveal where real transformation is happening today—and where it’s going next. This is not theory. It’s a front-row seat to the tools, strategies, and mindset shifts redefining how modern law firms operate, scale, and deliver better outcomes. The takeaway is clear: firms that move from passive tech adoption to proactive, AI-driven systems will lead the next era of legal growth.Key Topics01:20 Introduction to TGR Live! 2026 panel and formatA live podcast experience kicks off from TGR Live! 2026, setting the stage for rapid-fire insights from leading legal tech innovators on what is truly driving change right now.02:24 Joe Carfaro – Agentic AI and proactive automation workflowsJoe introduces the shift from reactive systems to proactive, agent-driven workflows, using the analogy of autonomous driving to explain how AI can execute tasks, make decisions, and remove manual bottlenecks across legal operations.05:43 Andy Seavers – Client experience, AI ethics, and communication intelligence Andy challenges the industry to rethink AI from the client’s perspective, emphasizing that better communication, human-centered care, and intelligent data use—not just automation—will define the firms that win.11:16 Nataliya Blidy – Case management systems, integrations, and AI featuresNataliya breaks down what truly matters in a modern case management platform, highlighting the importance of effective use of features, integrated systems, and embedded AI tools that actually improve efficiency.15:43 Kyle Rios-Merwin – How to become an AI-native law firm in 90 daysKyle delivers a practical roadmap for transforming a firm into AI-native, focusing on defining purpose, setting guardrails, building internal champions, and systematically automating high-friction workflows.21:59 Ryan Sallee – Consolidation of tools and AI operating systemsRyan explains the hidden cost of fragmented tech stacks and introduces the concept of a unified AI operating system that centralizes data, reduces switching, and enables true workflow efficiency.25:40 Tim Sawyer – Outcome-driven AI and agentic playbooksTim reframes AI around outcomes, not features, showing how structured playbooks and agentic systems can drive consistent, higher-value case results and create competitive advantage through operational excellence.31:16 Q&AThe panel opens up to audience questions, exploring the next wave of AI advancements, the rise of agent-based systems, and how firms can bridge the gap between technology capabilities and real-world adoption. Resources MentionedTechnologyCase Status – https://www.casestatus.comSmartAdvocate – https://www.smartadvocate.comEve Legal – https://www.eve.legalFilevine – https://www.filevine.comFaster Outcomes – https://www.fasteroutcomes.comAbout our Panel:Andy Seavers — Case StatusAndy Seavers is the CEO of Case Status, a client engagement platform designed to improve communication between law firms and their clients. With a focus on transparency and efficiency, Andy works closely with firms to enhance client experience, reduce inbound calls, and strengthen relationships through consistent, real-time updates. His work centers on helping law firms build more responsive and client-focused operations.Joe Carfaro — EvenUpJoe Carfaro is a leader at EvenUp, a legal technology company focused on improving case valuation and settlement outcomes for personal injury law firms. Through the use of data and Artificial Intelligence (Ai), Joe helps firms streamline the demand process and make more informed decisions. His work supports attorneys in building stronger cases with greater consistency and efficiency.Kyle Rios-Merwin — Eve LegalKyle Rios-Merwin is a co-founder of Eve Legal, a platform focused on automating and improving intake for law firms. He works with firms to implement Ai-driven solutions that ensure leads are captured, responded to, and qualified efficiently. Kyle’s focus is on helping firms reduce missed opportunities and create more consistent intake processes.Nataliya Blidy — SmartAdvocateNataliya Blidy is a representative of SmartAdvocate, a case management system built specifically for personal injury law firms. She works with firms to improve workflow, organization, and data visibility across their operations. Her focus is on helping attorneys and teams manage cases more efficiently while maintaining strong client communication and operational control.Ryan Sallee — FilevineRyan Sallee is a leader at Filevine, a legal case management platform designed to streamline operations, improve collaboration, and support law firm growth. He works with firms to implement systems that centralize data, automate workflows, and improve overall efficiency. Ryan’s expertise lies in helping firms scale through better use of technology and structured processes.Tim Sawyer — Faster OutcomesTim Sawyer is the founder of Faster Outcomes, a platform focused on helping personal injury law firms improve case value through data-driven medical analysis. His work centers on identifying overlooked opportunities within medical records and supporting attorneys in building stronger, more complete cases. Tim helps firms increase efficiency and outcomes through better use of information.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly...
• 192: Case-Level Financing Strategy for Lawyers with Dr. Howie Golden, Capital Financing CEO 21.04.2026 33min

  Case-level financing for law firms gives firms the funding to bring the right cases to trail and to invest in business operations and marketing while waiting for case conclusion. In this conversation, Ten Golden Rules Founder and CEO Jay Berkowitz sits down with Dr. Howie Golden to break down the real economics of personal injury law, exposing how growth, marketing success, and even tort reform can intensify financial strain. By rethinking how cases are funded and introducing non-recourse, case-level financing, Howie reveals a smarter way to unlock capital, scale operations, and compete more effectively. Because the real advantage in today’s legal market is not just getting more cases, it is having the financial strategy to sustain and win them.Key Topics03:24 – From doctor to CEO: how an unconventional path led to disrupting the legal financing industry04:55 – Legal financing 101: breaking down the difference between funding clients versus funding law firms and where each fits08:11 – Challenging the status quo: introducing a capped model in an unregulated financing space and the resistance that followed09:06 – Non-recourse financing explained and why eliminating downside risk fundamentally changes how firms approach case investment09:38 – Why capital is the real competitive advantage in litigation, especially when smaller firms face well-funded insurance companies11:16 – The math behind contingency law: why signing more cases does not immediately translate into financial stability12:37 – The hidden downside of growth: how successful marketing campaigns can actually increase financial pressure on law firms14:40 – “Dead money” inside cases: how firms unknowingly lock up hundreds of thousands or millions in capital for years16:32 – The reimbursement model: unlocking capital already invested in cases and turning it back into usable cash flow19:48 – Real-world case study: a top attorney facing a cash crisis despite success, and how rapid financing changed the trajectory22:39 – The bigger shift: why law firms must rethink traditional financing habits or risk being constrained as cases take longer to resolve23:53 - Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologySalesforce (CRM) – Salesforce – https://www.salesforce.comCalendly (scheduling software) – Calendly – https://calendly.comAbout our Guest:Dr. Howie Golden is the Chief Executive Officer of Capital Financing, a company that provides pre-settlement funding solutions for plaintiffs involved in personal injury cases. With a background as a physician, Dr. Golden brings a unique perspective to the legal finance industry, combining medical insight with financial expertise to better serve individuals navigating the challenges of injury and litigation.During his medical career, he gained firsthand experience with the physical, emotional, and financial difficulties faced by injured patients, particularly those unable to work while awaiting legal settlements. This experience inspired his transition into financial services, where he focuses on helping bridge the gap between injury and financial stability.Under his leadership, Capital Financing has built a reputation for transparency, ethical practices, and client-focused service. The company assists clients with covering medical expenses and daily living costs during lengthy legal processes, offering clear and straightforward funding options.Dr. Golden is also an advocate for greater transparency in the legal funding industry, promoting responsible lending and informed decision-making. Through his work, he continues to support plaintiffs and law firms with practical financial solutions while improving trust and accessibility within the legal finance space.https://injuryfinancing.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 191: Million Dollar Author Founder Steve Gordon on Writing Books That Generate Clients and Authority 14.04.2026 33min

  What if the most powerful marketing move for your law firm isn’t another campaign, but a book?Jay sits down with Steve Gordon to unpack how authorship transforms professionals into authorities, accelerates trust, and creates a long-term client acquisition engine. Jay connects the strategy to his own journey building Ten Golden Rules, showing how thought leadership and publishing opened doors, drove referrals, and positioned him as the go-to expert in legal marketing. Steve builds on that foundation, revealing how a single book can generate global reach, pre-sell services, and even produce ROI before it’s published. Together, they explore the shift from the “processing layer” to the “authority layer” in an AI-driven world, making a compelling case that your ideas, when packaged correctly, become your most valuable asset. This episode is a clear, energizing reminder: the path to standing out isn’t louder marketing, it’s deeper authority.Key Topics02:36 – The hidden gap in professional education: why expertise alone doesn’t build a business03:40 – The moment marketing becomes survival, not optional04:15 – How publishing a first book can completely transform business trajectory and opportunity05:07 – The strategy behind getting a book into thousands of hands in a single week06:28 – Breaking out of a local market and attracting clients globally through authority positioning07:20 – Why books outperform social media and newsletters as a durable marketing asset10:19 – The fundamental difference between marketing products and marketing professional services11:40 – The trust gap in legal services and why most marketing fails to bridge it12:15 – Why packaging your thinking is more powerful than promoting your services12:55 – The real reason people don’t read and what actually captures attention14:15 – The four levels of authority that come from writing a book, even if prospects never read it16:38 – The biggest mistake professionals make: waiting years with a book “in their head”17:36 – Inside the IP extraction process that turns scattered expertise into a structured, marketable framework19:58 – How some professionals generate ROI and new business before their book is even published20:49 – The shift from the “processing layer” to the “authority layer” and why AI is accelerating it22:17 – The “author effect” and how perception instantly elevates once a book exists23:36 – Why simply writing a book positions you as a leader in the minds of most people24:20 – The truth about bestseller lists and why strategic positioning matters more than prestige25:34 – The four audiences that drive the highest ROI when launching a book26:15 – How to re-engage cold prospects, activate referrals, and revive past client relationships27:25 – Unlocking speaking, media, and partnership opportunities through authorship30:15 – Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyManus AI – AI assistant platform – https://manus.aiBooksThink and Grow Rich – Napoleon Hill – https://www.amazon.com/dp/1585424331PodcastsAll-In Podcast – Various Hosts – https://podcasts.apple.com/ca/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393This Week in Startups – Jason Calacanis – https://podcasts.apple.com/ca/podcast/this-week-in-startups/id315114957About our Guest:Steve Gordon is the founder of the Million Dollar Author program and a five-time author who helps business owners turn their expertise into bestselling books that drive authority, visibility, and new business opportunities.A keynote speaker and marketing strategist, Steve built his own consulting business through the power of a single book—demonstrating how the right message and positioning can attract high-value clients and open doors to speaking, media, and partnerships.Through his work with entrepreneurs, consultants, and professional service firms, Steve shows how a well-crafted book can become a powerful growth engine—establishing credibility, generating leads, and creating long-term influence in competitive markets.https://milliondollarauthor.io/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 190: The 5 Profit Leaks Killing Law Firms with superstar CFO Kelley Brubaker 07.04.2026 33min

  Jay talks with Kelley Brubaker, CFO and founder of Profit Scale Thrive, about why many law firms grow revenue but still struggle to build real profit. Kelley shares her journey into accounting and business ownership, then breaks down the financial blind spots she consistently sees holding firms back.The conversation centers on five common profit leaks: failing to capture billable client costs, weak collections systems, forgotten subscriptions, unproven marketing spend, and lack of tax planning. Each issue may seem small, but together they quietly drain cash and limit growth.Jay and Kelley keep the focus practical, showing how simple systems and better habits can immediately improve cash flow. The core message is clear. Profit is not just about earning more. It is about keeping more, and building a business that truly supports your goals.Key Topics00:59 – Introduction to Kelley Brubaker and her journey into accounting01:31 – How a red Porsche shaped her career path02:59 – Lessons from Big Four and transitioning to entrepreneurship05:07 – Why business ownership is harder than expected05:59 – The power of continuous learning and masterminds07:59 – Success leaves clues: patterns among top performers08:59 – Introduction to profit leaks and the “dripping faucet” analogy10:59 – Why revenue goals can mislead business owners11:40 – Profit Leak #1: Failing to capture client costs12:20 – Profit Leak #2: Weak or nonexistent collections systems15:13 – Profit Leak #3: Forgotten subscriptions draining cash19:07 – Profit Leak #4: Unproven marketing spend22:03 – Profit Leak #5: Lack of tax planning25:32 – The importance of focusing on net profit26:44 – Simple weekly habit to fix financial blind spots27:43 – Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyClickUp (task management software) – ClickUp – https://clickup.comBooksProfit First (book) – Mike Michalowicz – https://www.amazon.com/dp/073521414XPodcasts and BlogsLife Beyond the Briefs (podcast) – Brian Glass - https://podcasts.apple.com/ca/podcast/life-beyond-the-briefs/id1651002001My Shingle (blog) – Carolyn Elefant – https://myshingle.comAbout our Guest:Kelley Brubaker, CPA is a fractional Chief Financial Officer who helps law firm owners bring clarity and confidence to their financial decisions. Known as the “Law Firm Number Whisperer,” Kelley specializes in translating complex financial data into practical insights that firm owners can use to grow sustainably and protect profitability.Working exclusively with law firms, she steps in when financial decisions start to feel uncertain—providing clear visibility into cash flow, profitability, budgeting, and long-term planning. Her approach helps attorneys move beyond reactive financial management and operate their firms with the discipline and strategy of a true business.Through her work as a trusted financial advisor, Kelley helps law firm leaders understand their numbers, make smarter decisions, and build firms that are both profitable and sustainable.https://www.profitscalethrive.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 189: The 7 Hottest Strategies for Law Firm Growth - 2026 Live Event Recording with Jay Berkowitz 31.03.2026 1h 14min

  What used to work for law firm growth is no longer enough, and the firms that evolve right now will separate themselves from their competitors permanently. In this high-impact webinar, Jay Berkowitz breaks down the 7 most powerful growth strategies reshaping law firms today. From AI and answer engine optimization to conversion, branding, video, and operational systems, this episode delivers a clear roadmap for firms ready to adapt and lead. The firms that win in this next era will not just market better. They will think differently, execute faster, and build smarter systems that scale. This is your opportunity to step into that advantage now.Download Your Copy of the Hottest Trends for Law Firms Handbook at https://www.tengoldenrules.com/hottrends/Scale Your Law Firm with an Elite Mastermind - Apply Now - https://lawfirmgrowthmastermind.comKey Topics00:01:45 – Intro to Strategy #1: AI & Answer Engine Optimization – The moment AI is introduced as a game-changing shift in how law firms compete and get found00:06:06 – Host Background & Credibility Setup – Jay Berkowitz shares his journey, experience, and the foundation behind Ten Golden Rules as a trusted growth partner00:09:36 – Strategy #1 Continued: AI & Answer Engine Optimization – A deeper look at the AI transformation, including search evolution, automation, and early adopter advantage00:27:49 – Strategy #2: Masterminds – The peer-driven growth engine top-performing firms use to accelerate results00:33:30 – Strategy #3: Conversion & Intake Optimization – How small improvements in intake can unlock significant revenue growth00:38:41 – Strategy #4: Brand Dominance – Why consistent positioning drives visibility across markets regardless of budget00:43:20 – Strategy #5: Five-Star Operations – Turning client experience into reviews, referrals, and long-term growth00:48:27 – Strategy #6: Video Marketing – The content strategy behind massive reach, authority, and inbound demand00:55:34 – Strategy #7: EOS & Systems – The operational framework used by the most successful law firms to scale01:05:30 – Recap of the 7 Growth Strategies – A high-level walkthrough tying together the full framework for modern law firm growth01:06:01 – Q&A and Closing Remarks – Final insights, audience takeaways, and next steps for implementationResources MentionedTechnologyChatGPT (AI tool) – OpenAI – https://chat.openai.comClaude Cowork (AI agent platform) – Anthropic – https://www.anthropic.comNano Banana Pro (AI image generator) – https://www.nano-banana.aiLovable.dev (AI website builder) – https://lovable.devClickUp (project management software) – https://clickup.comCase Status (client communication app) – https://www.casestatus.comHona (client communication platform) – https://www.hona.comBooksThink and Grow Rich – Napoleon Hill – https://www.amazon.com/dp/1585424331Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Get a Grip – Gino Wickman – https://www.amazon.com/dp/1939529824What the Heck is EOS? – Gino Wickman – https://a.co/d/0e3NwWQqAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInScale Your Law Firm with an Elite Mastermind - Apply Now - https://lawfirmgrowthmastermind.comThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 188: Making Sense of the DISC profile with Taking Flight Author Merrick Rosenberg 24.03.2026 39min

  Merrick Rosenberg, author of Taking Flight unpacks a breakthrough way of understanding personality that replaces complex DISC labels with something instantly clear and memorable. Jay sits down with Merrick Rosenberg to discover a practical, powerful framework that helps law firm leaders hire smarter, sell more effectively, and build stronger teams. Jay brings the conversation into real-world application, while Merrick reveals how mastering human behavior unlocks influence, clarity, and connection. When you learn to speak the language of the person in front of you, results are no longer a struggle—they become predictable.Key Topics03:26 What the DISC model is and how it has been used in business for decades04:26 The origin of the “bird personalities” framework and why simplicity drives adoption05:55 How creating content consistently leads to insights, clarity, and breakthrough ideas08:29 Eagle personality traits and how dominant, results-driven leaders operate09:38 Parrot personality traits and why energy and enthusiasm drive influence09:55 Dove personality traits and the importance of empathy, support, and team harmony10:27 Owl personality traits and how analytical thinkers approach decisions and detail12:10 Why most law firm owners combine eagle leadership with owl-level precision14:13 How to align personality types with roles to improve hiring and performance outcomes15:30 Why traditional interview questions fail and how to uncover true behavioral tendencies17:30 How personality awareness transforms sales conversations and client interactions18:24 How to identify personality types quickly through body language, tone, and presence19:01 Reading personality styles through email patterns, structure, and language cues22:22 The specific words different personality types use and what they reveal about thinking24:28 How adapting communication style leads to better outcomes in business and relationships26:06 Why feedback often fails and how to tailor it so each personality actually receives it28:15 The “chameleon” strategy for adapting communication in real time across situations29:21 How to communicate change effectively to all four personality types at once30:47 Applying personality insights in high-stakes environments like courtrooms and persuasion31:39 Nature versus nurture and how personality develops and evolves over time32:58 Why people behave differently at work versus home and how context shapes expressionResources MentionedTechnologyTaking Flight Profile – Merrick Rosenberg – https://www.takeflightlearning.comBooksTaking Flight – Merrick Rosenberg – https://a.co/d/0golxgUwGood to Great – Jim Collins – https://www.amazon.com/dp/0066620996PodcastsRevisionist History (podcast) – Malcolm Gladwell – https://podcasts.apple.com/ca/podcast/revisionist-history/id1119389968About our Guest:Merrick Rosenberg is the founder of Team Builders Plus and Take Flight Learning, organizations dedicated to helping individuals and companies build stronger cultures and reach their full potential. Since launching Team Builders Plus in 1991, he has helped shape the modern team-building industry through innovative programs and leadership development work with businesses ranging from small companies to Fortune 100 organizations.Merrick is known for reimagining the DISC personality model through his widely used Eagle, Parrot, Dove, and Owl framework, featured in his books Taking Flight!, The Chameleon, and Personality Wins. His work is now used by hundreds of thousands of people worldwide through a global network of certified trainers.As a keynote speaker, Merrick blends education, humor, and storytelling to help people better understand themselves and others. He holds an MBA from Drexel University and has received multiple honors for entrepreneurship, HR leadership, and workplace culture. His insights have been featured across major media outlets and leading business publications.https://merrickrosenberg.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 187: Next Level Lawyer Founders Julio Oyhanarte & Gianfranco De Girolamo on Billion-View Content 17.03.2026 43min

  Two immigrant lawyers turned social media pioneers share how a single TikTok experiment transformed their law firm into an eight-figure immigration practice with billions of video views. In this episode, Julio Oyhanarte and Gianfranco De Girolamo reveal how value-based marketing, simple smartphone videos, and a deep understanding of audience psychology built a massive following and a thriving legal brand. From mastering the hook that stops the scroll to balancing viral reach with real client conversions, they explain the exact strategies lawyers can use today to grow their firms through authentic, educational content. The lesson is clear: when lawyers stop guarding knowledge and start serving their audience, growth becomes inevitable.Key Topics02:53 – How social media unexpectedly became the engine behind massive law firm growth.07:25 – What happens when a law firm is built by people who truly understand the client experience?09:19 – Why today’s immigration environment is creating new challenges and anxieties for both clients and attorneys.11:01 – The hidden emotional toll of immigration law and why law firm leaders are starting to address it.13:46 – A marketing experiment during a global crisis leads to an unexpected breakthrough.14:44 – The simple video structure that can stop the scroll and capture attention in seconds.17:25 – How a moment in history accelerated the shift toward digital-first legal marketing.19:02 – Why starting with the simplest tools can sometimes produce the biggest marketing results.20:02 – The surprising reason giving away knowledge can attract more clients, not fewer.22:25 – Why traditional “lawyer language” can hurt online engagement.24:26 – Three types of content that drive audience growth in very different ways.27:05 – The difference between viral views and the content that actually brings in clients.30:55 – Small strategic changes that can dramatically improve video performance online.34:25 – Why storytelling may be the most powerful tool lawyers have when creating content.36:23 – Tune into The Golden Rapid Fire Questions for Julio and Gianfranco.Resources MentionedBooksThe E-Myth Revisited – Michael E. Gerber – https://www.amazon.com/dp/0887307280How to Win Friends and Influence People – Dale Carnegie – https://www.amazon.com/dp/0671027034Unreasonable Hospitality – Will Guidara – https://www.amazon.com/dp/0593418573Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Buy Back Your Time – Dan Martell – https://www.amazon.com/dp/059342297XPodcastsHidden Brain – Shankar Vedantam – https://podcasts.apple.com/us/podcast/hidden-brain/id1028908750The Daily – The New York Times – https://podcasts.apple.com/us/podcast/the-daily/id1200361736 The Game – Alex Hormozi – https://podcasts.apple.com/ca/podcast/the-game-with-alex-hormozi/id125472011Colin and Samir (YouTube) – https://www.youtube.com/@ColinandSamir About our Guests:Julio Oyhanarte is an immigration attorney and digital educator who founded Immigration TV, the world’s largest immigration law education platform, reaching more than 15 million followers and generating over 2.3 billion views across major social media platforms.He is known for combining immigration law with digital media to make complex policies accessible through short-form educational content, helping immigrants worldwide better understand their rights and options. His work has been widely adopted by other attorneys and featured by outlets including CNN, Univision, and Telemundo.Julio holds advanced degrees from UCLA School of Law, King’s College London, and Universidad Austral, and has contributed to thought leadership initiatives at Harvard and MIT. His impact has been recognized through numerous global awards across legal, technology, and digital media industries.Gianfranco De Girolamo is a legal entrepreneur and one of the world’s most-followed immigration lawyers, with more than 15 million followers and over 2 billion video views across multilingual social platforms.He co-owns multiple businesses, including three law firms — one reaching eight-figure revenue in under two years through strategic organic social media marketing without paid advertising. His approach has also fueled a nationwide referral network generating millions in case value for injured workers and clients.Beyond legal practice, Gianfranco has built a global education business, selling thousands of online courses and developing a large contact database. He has spoken at Harvard and participated in MIT’s Delta v accelerator, where he focused on AI-driven legal solutions. Today, he helps legal teams implement AI systems, attract high-quality clients, and differentiate their brands through content, storytelling, and digital strategy.https://nextlevellawyer.com/ https://www.linkedin.com/in/oyhanarte/ https://www.linkedin.com/in/gianfranco-de-girolamo-65257344/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a...
• 186: The LinkedIn Strategies That Generated $20M in Legal Cases with StoryLeads founder Jacob Molina 10.03.2026 36min

  LinkedIn has quietly become one of the most powerful platforms for lawyers who want to stay top-of-mind with referral partners and attract high-value cases. Jay sits down with StoryLeads founder Jacob Molina to unpack how attorneys can turn authentic stories into business-generating LinkedIn content. Jacob shares the journey that led him from tech product management to building a LinkedIn content agency serving 75+ lawyers. Along the way he reveals why story-driven posts outperform generic advice, how to structure a profile that instantly communicates authority, and the content framework that helped one attorney grow from 800 to 28,000 followers and land millions in case value. If you want LinkedIn to become a referral engine rather than a neglected profile, this episode delivers a clear path forward.Key Topics01:57 – Jacob Molina’s background in tech and product management03:07 – How writing LinkedIn posts for startup founders revealed the power of organic content03:47 – Why legal storytelling makes some of the best online content05:09 – Personal turning point that pushed Jacob to start StoryLeads05:56 – The client case study that exploded to millions in case value06:50 – The role LinkedIn plays for different types of lawyers08:04 – Why business-focused attorneys can generate direct clients from LinkedIn08:50 – Optimizing your LinkedIn profile for a clear target audience10:47 – The “two-second rule” for communicating what you do online12:47 – The most important elements of a lawyer’s LinkedIn headline13:47 – Why the banner image is the biggest opportunity on a profile14:47 – How networking, comments, and DMs deepen relationships16:07 – Posting frequency and maintaining quality on LinkedIn17:22 – The power of thoughtful comments for visibility24:37 – Why story-driven posts outperform generic legal advice26:47 – The “curiosity gap” storytelling framework for social media31:17 – Case study: The LinkedIn post that generated millions in impressions32:47 – Tune into The Golden Rapid Fire questions for JacobResources MentionedTechnologyFyxerAI – Email productivity tool – https://www.fyxer.com/ BooksZero to One – Peter Thiel – https://www.amazon.com/dp/0804139296Crossing the Chasm – Geoffrey A. Moore – https://www.amazon.com/dp/0062292986PodcastsThe Game Podcast – Alex Hormozi – https://www.acquisition.com/podcastAbout our Guest:Jacob Molina is a LinkedIn content and storytelling strategist best known for helping lawyers and professionals build authority and generate real business outcomes on LinkedIn. He is the founder of Storyleads.io, a company that crafts story-driven LinkedIn content designed to elevate professional visibility, attract referral opportunities, and grow client pipelines. Jacob’s work has helped his clients generate over 80 million impressions and has been credited with creating tens of millions of dollars in case value through strategic LinkedIn engagement and storytelling.Originally based in Canada, he transitioned into entrepreneurship after personal challenges, growing his agency from a solo endeavor into a team supporting dozens of clients. His approach emphasizes storytelling over generic content and positions LinkedIn as a powerful platform for relationship building — not just broadcasting credentials.Jacob is also active in the broader legal and professional community, speaking on topics like crafting compelling profiles, using narrative to drive engagement, and combining authenticity with strategic messaging for long-term growth. His philosophy includes generous community engagement, including writing free content for lawyers early in his journey to demonstrate impact and build connections.https://www.storyleads.io/ https://www.linkedin.com/in/molinajacob/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 185: Conference Commando: Legal Networking Hacks That Actually Work 03.03.2026 1h 32min

  Most attorneys attend conferences. Few win them. In this high-energy roundtable, Jay Berkowitz and an all-star panel of legal industry leaders break down exactly how to dominate your next legal conference with intention, strategy, and follow-through. From becoming a “conference commando” to building real referral relationships, landing speaking opportunities, and turning hallway conversations into long-term ROI, this episode is a tactical blueprint for law firm owners who want more than just name badges and business cards. If you are investing time away from your firm, learn how to turn every conference into momentum.Key Topics00:00:34 – Jay introduces the Conference Commando mindset and explains how to turn legal conferences into intentional growth opportunities.00:06:35 – Jay shares his full conference strategy, from insider access and speaking opportunities to powerful networking frameworks.00:18:08 – Ivy Slater – Ivy explains how intention, presence, and strategic follow-up transform conferences into long-term relationships and real ROI.00:24:05 – Chris Earley – Chris reveals how to stand out, ask for opportunities, and maximize your visibility and authority at events.00:30:33 – Patrice Gimenez – Patrice breaks down how pre-planning, LinkedIn outreach, and strategic booth navigation create meaningful conference momentum.00:37:33 – Frank Rekas – Frank shares how to show up with a plan, ask better questions, and implement one idea within 72 hours to guarantee results.00:51:26 – Adam Rossen – Adam explains how to “play offense” at conferences by setting focused goals and building powerful long-term relationships.00:57:13 – Brooke Lively – Brooke shares her simple strategy for where to stand, where to sit, and how to multiply meaningful conversations.01:08:37 – Dr. Anna Lautenschlaeger – Anna demonstrates how bold follow-up, speaker engagement, and social visibility turn events into lasting opportunity.01:15:45 – Paul Faust – Paul offers a vendor’s perspective on understanding attorneys’ challenges and following up strategically.01:16:49 – Brooke Birkey – Brooke introduces the concept of “Chief Concern” and explains how emotional intelligence drives stronger networking outcomes.01:24:52 – Panel Q & A – The group closes with advanced networking tactics, mindset shifts, and practical strategies for lasting connection.Resources MentionedBooksNever Eat Alone – Keith Ferrazzi – https://www.amazon.com/dp/0385346654Presentation Zen – Garr Reynolds – https://www.amazon.com/dp/0321525655The Presentation Secrets of Steve Jobs – Carmine Gallo – https://www.amazon.com/dp/0071636080TechnologyLinkedIn (Professional Networking Platform) – https://www.linkedin.comNotability (Note-Taking App) – https://www.gingerlabs.comAbout our Panel:Ivy Slater — Slater SuccessIvy Slater is a business coach, consultant, and founder of Slater Success, where she helps professionals and organizations build scalable growth strategies through relationship development, leadership, and intentional networking. With decades of experience in sales leadership and business development, Ivy works with law firms and service businesses to create systems that generate referrals and long-term partnerships.Patrice Gimenez — LegalPatPatrice Gimenez is the founder of LegalPat, a firm focused on helping law firms strengthen operations, intake processes, and client experience. She works with attorneys to implement practical systems that improve efficiency, team performance, and conversion, enabling firms to deliver consistent service while supporting growth.Anna Lautenschlaeger — Laulau Remote StaffingAnna Lautenschlaeger is the founder of Laulau Remote Staffing, where she connects law firms with trained remote professionals who support intake, administration, and operations. She specializes in helping firms scale capacity while maintaining quality, allowing attorneys to focus on higher-value work.Brooke Lively — CathcapBrooke Lively is a profitability strategist, EOS Implementer, and founder of Cathcap, a consulting firm dedicated to helping law firms improve financial performance and operational clarity. She works with leadership teams to build accountability, increase margins, and create sustainable growth through structured systems and data-driven decision making.Brooke Birkey - Level Up Law Firm Business Coaching, LLC Brooke Birkey is a legal marketing and business development professional known for helping law firms build stronger brands, partnerships, and referral pipelines. She focuses on practical strategies that improve visibility, networking effectiveness, and conference ROI for attorneys and legal teams.Adam Rossen — Rossen Law FirmAdam Rossen is the founder of Rossen Law Firm, a criminal defense firm recognized for its focus on client experience, team culture, and operational excellence. Adam is known for implementing systems that support predictable growth while maintaining high service standards, and he frequently shares insights on leadership and law firm management.Christopher Earley — Earley Law GroupChristopher Earley is the founder of Earley Law Group, a personal injury firm focused on client advocacy and community impact. He is recognized for his emphasis on empathy-driven client service, strong referral relationships, and building a firm culture centered on trust and long-term reputation.Paul Faust — RingboostPaul Faust is the founder of Ringboost, a company specializing in memorable phone numbers and call strategy for businesses, including law firms. He helps firms improve brand recall, marketing performance, and call tracking by aligning phone strategy with overall growth initiatives.Chris Mullins — Intake AcademyChris Mullins is the founder of Intake Academy, where he trains law firms to improve intake performance, conversion, and client communication. He works with attorneys and intake teams to implement processes, scripting, and metrics that turn more inquiries into signed cases.Frank Rekas — Palm Wealth PartnersFrank Rekas is a financial advisor at Palm Wealth Partners who works with attorneys and business owners on long-term financial planning, risk management, and wealth strategy. He helps professionals align business growth with personal financial goals through structured planning and advisory support.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some...
• 184: Disney-Inspired Law Firm Growth with Deliver Service Now Founder Vance Morris 24.02.2026 33min

  What if your law firm ran with the precision of Disney and delivered experiences clients rave about? Jay and former Disney leader and current Customer Experience Strategist Vance Morris reveal how systems, scripting, and intentional client journey design create five-star experiences that drive referrals, loyalty, and premium positioning. From operational discipline to emotional connection, they break down how personal injury and estate planning attorneys can “Disney-fy” their firm without gimmicks. The takeaway is simple and powerful: systems create freedom, consistency builds trust, and magical moments turn clients into evangelists.Key Topics03:26 – Vance’s path into Disney and discovering the real “secret sauce” behind the magic03:56 – Why systems and processes unlock creativity and client experience06:45 – Create a Client Journey Map with Disney-Level Touchpoints – Learn how mapping every client interaction from the client’s perspective reduces friction, increases show rates, and builds trust before the first meeting even happens.10:26 – Install an Onstage Backstage Intake Culture – Discover how separating client-facing behavior from internal operations creates consistency, eliminates experience leaks, and builds professional trust from moment zero.14:48 – Operationalize Your Core Standards – Understand how defining and ranking core standards like safety, courtesy, and efficiency gives your team a decision-making framework that improves alignment and client confidence.18:56 – Add Magical Moments That Clients Brag About – Explore how to engineer emotional connection through celebration moments, surprise touches, and intentional hospitality that generate referrals without asking.21:56 – Build Systems That Guarantee Consistency, Not Heroics – Learn why small missed details compound into negative experiences and how documented systems increase consistency, scalability, and even firm valuation.27:16 – Tune into The Golden Rapid Fire questions for Vance.Resources MentionedFree Audit of Your Digital Marketing - Visit tengoldenrules.com and either fill out the form or start a chat and mention the Free Audit.Get your copy of 52 Ways to Wow Your Customer Without Breaking the Bank from Vance at https://wow52ways.com/TechnologyBoomerang (Email App) – https://www.boomeranggmail.comBooksUnreasonable Hospitality – Will Guidara – https://a.co/d/01VlZGg4 How to Get a Meeting with Anyone – Stu Heinecke – https://a.co/d/08pC6QIwAbout our Guest:Vance Morris is a customer experience strategist, speaker, and consultant who helps service-based businesses stand out by turning everyday service into memorable, profit-driving experiences.With over a decade at Walt Disney World, Vance developed his Return on Experience® system to help businesses create service cultures that inspire loyalty, referrals, and premium pricing. Through his Systematic MAGIC™ approach, he shows teams how to deliver consistent, high-impact experiences without burnout.Vance works with service businesses across industries through workshops, keynotes, and consulting, helping them grow by elevating customer experience into a competitive advantage.Learn more at vancemorris.com or deliverservicenow.com or connect at vance@deliverprofitsnow.com About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 183: New Book Launch! Scaling Law with EOS Implementer, Author & Profitability Strategist Brooke Lively 17.02.2026 57min

  What separates law firms that grow steadily from the ones that experience true hockey-stick growth? Execution.Brooke Lively, multi-bestselling author, and EOS Implementer specializing exclusively in the legal industry, returns to share what she discovered after analyzing her highest-performing clients. The difference wasn’t more marketing or more hustle. It was EOS. As she launches her new book, Scaling Law, Brooke reveals how law firms can implement the Entrepreneurial Operating System the right way, fix root-level leadership issues, build accountability, increase profitability, and reclaim their time.** Pre-order Brooke’s upcoming book, Scaling Law, here - https://a.co/d/0c4j4Po2Key Topics00:01:35 – Introduction to the core theme of execution as the defining factor between stagnant firms and those experiencing true hockey-stick growth.00:06:51 – Analysis of three growth categories in law firms and the discovery that consistent system-based execution drives elite performance.00:09:59 – Why operating systems must be adapted specifically for law firms, including bar rules, fee structures, and industry constraints.00:14:24 – Breakdown of the Entrepreneurial Operating System and its six key components: Vision, People, Data, Issues, Process, and Traction.00:18:53 – How Level 10 meetings and the IDS framework eliminate circular conversations and solve root causes instead of surface symptoms.00:26:33 – The 80–90 percent rule: most business challenges fall into either people problems or process problems.00:33:30 – The risk of over-promoting loyal employees and how capacity breakdowns appear in growing firms.00:38:44 – Understanding capacity in two dimensions: skill capability and time bandwidth — and how overload quietly damages performance.00:44:35 – The three types of profit law firm owners must prioritize: financial profit, time freedom, and reputational strength.00:50:23 – Rapid-fire insights on productivity systems, calendar discipline, business books, and the profile of law firm leaders ready to scale.Resources MentionedTechnologyEOS Worldwide (Operating System) – https://www.eosworldwide.comBooksTraction – Gino Wickman – https://www.amazon.com/dp/1936661837Get a Grip – Gino Wickman & Mike Paton – https://www.amazon.com/dp/1939529824Buy Back Your Time – Dan Martell – https://www.amazon.com/dp/059342297XThe Big Leap – Gay Hendricks – https://www.amazon.com/dp/0061735361About our Guest:Brooke Lively is a CFO and Profitability Strategist who helps leaders of fast-growing companies gain the financial clarity and structure needed to build profitable, sustainable businesses—without sacrificing the life they want. As President of Cathedral Capital, she works with service-based business owners, including attorneys, consultants, accountants, and marketers earning between $350K and $10M, helping them move beyond guesswork into predictable profitability.Her expertise centers on uncovering hidden money leaks, optimizing pricing and margins, and building financial systems that support long-term growth. Through outsourced CFO services, strategy engagements, VIP Jump Start Days, workshops, and speaking, Brooke empowers business owners to increase revenue, expand margins, reduce workload, and make confident, data-driven decisions for years to come.If you know your business could be far more profitable, Brooke invites you to connect at Brooke@CathCap.com to start the conversation.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 182: Culture, Retention, and Smarter Hiring with Fixed Fee Legal Recruiter Erin Andersen 10.02.2026 36min

  When recruiting feels expensive, slow, and unpredictable, growth stalls and culture quietly erodes. Jay sits down with fixed fee legal recruiting strategist Erin Andersen to break down why traditional recruiting models fail law firms and how smarter, fixed-fee hiring paired with intentional culture strategy changes everything. From writing job descriptions that actually attract the right candidates to using culture diagnostics, reference checks, and planning to reduce turnover, this conversation reframes hiring as a leadership decision, not an HR task. The takeaway is simple and powerful: when hiring aligns with culture and strategy, law firms scale with confidence instead of chaos.Key Topics01:11 - Why most law firms feel “stuck” heading into a new year and how strategic planning creates leverage before hiring ever begins02:47 - The hidden reason recruiting costs quietly derail growth plans and why many firms do not realize it until it is too late04:49 - How traditional percentage-based recruiting changes hiring behavior in ways firms rarely intend05:54 - What actually slows down law firm hiring and the overlooked steps that consume leadership time07:44 - Why job descriptions repel great candidates and how a small mindset shift changes who applies09:15 - The uncomfortable truth about reference checks and why skipping them creates long-term risk10:14 - How flipping the structure of a job post reframes the entire hiring conversation12:22 - A single reference question that reveals more than an entire resume ever could15:56 - What “culture” really means inside a law firm and why most firms define it too late17:52 - The unique cultural pressures inside personal injury firms and what hiring mistakes show up most often19:20 - A simple hiring-stage adjustment that exposes culture fit issues before an offer is made21:02 - The difference between toxic culture, unhealthy culture, and culture that is simply unfinished24:21 - Why geography matters more than firms think and how rural and urban hiring require different strategies33:29 - Why experienced attorneys leave prestigious roles and what smaller firms misunderstand about that transitionResources MentionedBooksThink and Grow Rich – Napoleon Hill – https://a.co/d/091jJ6Ga PodcastsHow I Built This with Guy Raz – https://podcasts.apple.com/ca/podcast/how-i-built-this-with-guy-raz/id1150510297 Claim Your Confidence with Lydia Fenet - https://podcasts.apple.com/ca/podcast/claim-your-confidence-with-lydia-fenet/id1647588906 And She Rises… Amanda Frances - https://podcasts.apple.com/ca/podcast/and-she-rises/id1438759061 Other SourcesCulture Talk (workplace culture certification and surveys) – https://www.culturetalk.com About our Guest:Erin is a career and personal branding coach who helps career professionals and small business owners gain visibility, confidence, and opportunity through authentic personal branding.After starting her career in the financial industry, Erin recognized the impact of toxic workplace cultures and chose a different path—one focused on helping people find fulfillment and professional success in healthier environments. Today, she coaches clients on how to elevate their personal brand so they can be seen, heard, and chosen by recruiters, hiring managers, and ideal clients.Erin supports job seekers through career transition strategy, ATS-optimized resumes, LinkedIn profile revamps, and interview coaching. She also works with small business owners on hiring strategy, employer branding, LinkedIn optimization, and group trainings to build positive, people-first workplaces.Instagram: @yourbrandnetworkerEmail: info@yourbrandnetworker.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
• 181: Amazing Strategies - Meet the Speakers Coming to TGR Live! Growth Strategies For Law Firms 2026 03.02.2026 1h 15min

  This episode is a high-energy preview of the amazing speakers coming to TGR Live! Growth Strategies for Law Firms 2026. We will be bringing together an elite group of experts to share powerful insights from their upcoming presentations. Jay Berkowitz is joined by Stacy Brown Randall, Steven Gursten, Rob Levine, and Chris Keller for a fast-moving conversation that spans AI-driven SEO, referral systems that don’t require asking, intake strategies that recover millions in lost revenue, litigation techniques that dramatically increase case value, and personal disciplines that elevate both life and practice. Each speaker offers a clear glimpse into the strategies they’ll be teaching live, giving listeners a sense of the depth, practicality, and momentum behind this year’s conference. If you want to learn directly from these speakers, connect with other growth-minded law firm leaders, and experience these strategies in full, TGR Live 2026 is where it all comes together — and this episode makes it clear why you don’t want to miss it.Key Topics05:32 – Jay introduces AI SEO and answer engine optimization, explaining how Google AI Overviews are changing search behavior and what law firms must do to appear in AI-driven results.16:33 – Stacey Brown Randall begins her segment by reframing where referrals truly belong in a law firm’s growth strategy and previews how to generate consistent referrals without asking.27:30 – Steven Gursten starts his presentation on fatigue as a hidden but devastating injury, outlining how proving fatigue can significantly increase future economic damages in serious cases.37:22 – Rob Levine opens his intake discussion by showing how intake systems, call routing, and dropped-call recovery directly impact case volume and firm revenue.53:53 – Chris Keller begins his talk on the five disciplines that transform both life and practice, sharing how mental, emotional, physical, spiritual, and financial discipline drive sustainable growth.58:31 – The live Q&A begins, covering motivation versus discipline, selecting the right cases, increasing case value through strategy, and leading teams with intention.Resources MentionedDownload your free Copy of the Intake Analysis Ghost Call Scorecard, courtesy of Rob Levine - https://docs.google.com/document/d/1wn1NIL2CN_hb6NXR-ippSvDcYo-l67dV/editTechnologyHona (client experience software) – Hona – https://www.hona.comGoogle AI Overviews (search technology) – Google – https://www.google.comChatGPT (AI platform) – OpenAI – https://www.openai.comReddit (community and Q&A platform) – Reddit – https://www.reddit.comQuora (Q&A platform) – Quora – https://www.quora.comOura Ring (wearable health technology) – Oura – https://ouraring.comBooksGenerating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion – Stacey Brown Randall - https://a.co/d/aTrufrFThe Referable Client Experience: A Proven Method to Generate Referrals Without Asking – Stacey Brown Randall - https://a.co/d/6p2GbyXAtomic Habits: An Easy & Proven Way to Build Good Habits and Break Bad Ones – James Clear - https://a.co/d/7iehDsGA Year to Change Your Life: How 365 Days of Intentional Daily Actions Lead to Transformation – Chris Keller - https://a.co/d/hYK6JahAbout our Guests:Steven Gursten is one of the nation’s leading authorities on catastrophic injury and trucking accident litigation. As the founder of Michigan Auto Law, he has built a nationally recognized practice by focusing on case strategy, evidence development, and valuation methods that significantly increase outcomes for seriously injured clients. Steven is widely known for teaching lawyers how to increase case value and profitability by handling complex cases the right way, not simply more cases.Rob Levine is the founder of Rob Levine & Associates, a multi-million-dollar law firm built through disciplined operations, systems, and execution. Known for his focus on scalability and accountability, Rob has developed operational frameworks that allow firms to grow without sacrificing efficiency or culture. His experience offers practical insight into how strong systems, leadership structure, and process discipline drive long-term profitability.Stacey Brown Randall is a nationally recognized expert on referrals and the author of Generating Business Referrals Without Asking. She teaches professionals how to build consistent, high-quality referral systems rooted in relationships, trust, and generosity — not pressure or sales tactics. Stacey’s work helps law firms create sustainable referral pipelines by focusing on value creation and intentional relationship-building.Chris Keller is a leadership and performance expert who helps law firm owners strengthen execution, accountability, and culture. His work focuses on the disciplines and habits that drive high-performing teams, from leadership behavior to operational consistency. Chris is known for helping firms translate strategy into action by building leadership systems that support sustainable growth and long-term performance.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to...
• 180: Amazon #1 Authors Amy Shield & Roger Levine on Writing a Book to Establish Authority 27.01.2026 39min

  What happens when elite appellate attorneys turn decades of hard-earned courtroom wisdom into a practical survival guide for people facing divorce? I sat down with appellate attorneys Amy Shield and Roger Levine of Shield & Levine, P.A. to unpack the thinking behind their Amazon #1 bestseller Divorce SOS. From changing passwords and handling social media to courtroom decorum, choosing the right attorney, and using a book as a powerful thought-leadership asset, this conversation blends legal precision with real-world clarity. The result is a masterclass in preparation, perspective, and professional authority that leaves listeners better equipped for both divorce and leadership. The takeaway is simple and empowering: preparation changes outcomes.Key Topics02:55 - Why appellate attorneys see the same divorce mistakes repeated year after year04:07 - Amy Shield’s path into family law appeals and how appellate thinking changes outcomes05:47 - Growing up around the law and developing an analytical mindset for complex cases07:28 - The hidden errors trial lawyers and clients make that only surface on appeal09:55 - Why changing passwords is one of the smartest moves to make before filing for divorce12:02 - How smart home technology, cameras, and shared accounts can be weaponized in divorce13:11 - Social media behaviors that quietly destroy credibility in court14:10 - Who gets the family pet and how state laws treat pets very differently15:37 - Using a book to establish authority and trust in a niche legal market16:58 - How busy attorneys realistically find time to write and finish a book18:11 - Why outlining first is the difference between finishing a book and quitting halfway19:33 - How appellate lawyers evaluate records, transcripts, and courtroom behavior22:10 - Practical advice for attorneys considering writing a book for thought leadership25:48 - How judges evaluate appearance, behavior, and credibility in court and online hearings30:16 - What clients should look for when choosing the right divorce attorney32:14 - Why preparation before filing often matters more than arguments made laterResources MentionedTechnologyMicrosoft Office – https://www.microsoft.comZoom – https://zoom.usBooksDivorce SOS: How to Avoid Costly Mistakes and Protect Your Money, Children, and Sanity – Amy Shield & Roger Levine - https://a.co/d/bLjo9pvAdvanced Internet Marketing for Law Firms - Jay Berkowitz - https://a.co/d/bSNlAZkPodcastsDarenDaily On-Demand - https://podcasts.apple.com/ca/podcast/darrendaily-on-demand/id1449270369About our Guests:Amy Shield is an AV Preeminent®–rated appellate attorney, a distinction that reflects the highest level of professional excellence and peer recognition for legal ability and ethical standards. She focuses her practice on appellate advocacy, bringing precision, strategic clarity, and deep legal analysis to complex appeals.Known for her thoughtful approach and strong written and oral advocacy, Amy works closely with trial teams to refine legal arguments, preserve issues for appeal, and strengthen cases at every stage of litigation. Her reputation as a trusted appellate lawyer is built on credibility, experience, and a commitment to high standards in appellate practice.Roger Levine is a Florida appellate attorney providing litigation support across civil matters including family law, probate and trust disputes, commercial litigation, personal injury, and insurance cases. He is admitted to all Florida state courts and the U.S. District Court for the Southern District of Florida.A National Merit Scholar, Roger earned his B.A. and J.D. from the University of Florida and holds an AV Preeminent® rating from Martindale-Hubbell. He has a longstanding commitment to community service, including a decade as a volunteer guardian ad litem in Palm Beach County.https://shield-levine.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.