How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Épisodes

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  #59 The Monthly Tuition Webinar: Turn Cold Leads Into Students in 60 Minutes 13.08.2026 11min

  What if cheap leads are actually hurting your tuition centre’s bottom line?Most owners focus on getting their cost-per-lead as low as possible, assuming enrolments will naturally follow.The real problem? A parent’s phone number on a spreadsheet isn't the same as a paying student.In this episode, Terence Tam breaks down the exact 60-minute webinar engine behind one tuition centre owner's 177% growth, revealing how to replace manual selling and seasonal "feast or famine" cycles with a predictable monthly enrolment engine.Here's what you'll learn:Why chasing cheap leads traps tuition centres in an unqualified sales grindHow calculating lifetime student value changes how much you can afford to spend on adsThe Linchpin Sales Event: How to convert your entire warmed-up list at once instead of selling one-by-oneWhy traditional trial classes fail (and why a 60-minute monthly webinar beats them every time)The secret to converting parents on the spot: Giving value vs. building agreement📖Read the High-Converting Tuition Centre Webinar Article here: https://www.radical-marketing.com/tuition-centre-webinar/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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  #58 Tuition Centre Lead Magnets: Powerful Strategies to Attract More Parents 06.08.2026 11min

  Most tuition centres believe getting more students means running more ads, offering more free trial classes, and hoping parents book.But what if the problem isn't your ads?What if you're simply asking parents to commit too early?In this episode, we break down how tuition centre lead magnets can help education businesses attract warmer parent enquiries, build trust before the sales conversation, and create a smoother path from first interaction to enrolment.Here's what's covered:Why free trial classes don't always convert as well as you thinkThe 4 mistakes tuition centres make when creating lead magnetsHow one tuition centre reduced cost per lead from over $10 to as low as $0.97Why useful resources outperform generic brochures and information packsHow the Low-Friction Entry approach helps parents take the first stepHow to create tuition centre lead magnets that attract, nurture, and convert more parent enquiries📖 Read the Powerful Tuition Centre Lead Magnets to Attract Parents article here: https://www.radical-marketing.com/tuition-centre-lead-magnets/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in helping businesses generate leads and grow through strategic marketing funnels.With over 1.5+ million high-quality leads generated over the past decade, Terence and his team have helped businesses build predictable lead generation systems using a combination of paid advertising, content strategy, and conversion-focused funnels.Download Terence's book, Lead Surge, for free here: www.leadsurgebook.comFind out more about Radical Marketing here: www.radical-marketing.com
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  #57 Digital Marketing Webinar Services: Hire with Confidence 30.07.2026 10min

  Choosing the wrong webinar marketing agency can cost you far more than a wasted ad budget. It can leave you with months of cheap leads, poor attendance, and webinars that never convert.In this episode, I share the biggest mistakes businesses make when hiring digital marketing webinar services, the questions that reveal whether an agency actually understands webinar marketing, and the green flags that separate genuine full-funnel experts from agencies that simply buy ads.Here's what's covered:The one question that reveals more than a wall of testimonials ever couldWhy full-funnel expertise BEATS an agency that's only focused on running adsHow to tell the difference between repeatable results VS one lucky case studyWhy personalised webinar strategies outperform one-size-fits-all templatesThe role new technology, including AI, should play in modern webinar marketingThe green flags, red flags, and questions every business should know before hiring a webinar marketing agency📖Read the Digital Marketing Webinar Services: How to Hire with Confidence Article: https://www.radical-marketing.com/digital-marketing-webinar-services/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #56 The Future of Webinar Marketing: What's Actually Changing in Digital Marketing Webinars for 2026 22.07.2026 13min

  Everyone's obsessing over AI avatars and virtual reality rooms for webinars. Meanwhile, the actual money-making shift is happening somewhere nobody's looking.In this episode, I break down what's really changing about digital marketing webinars in 2026, why teaching on a webinar is basically dead, and the one piece of tech that's quietly become our secret weapon with clients.Here's what's covered:Why interactivity was never about keeping people awake, it's about stacking small "yeses" until the sale feels obviousHow AI is changing digital marketing webinars by killing the teaching model and forcing webinars to sell belief instead of informationThe voice AI system we're running that calls leads, confirms attendance, and recovers no-shows for pennies per leadReal numbers from a client's first month: $29 total spend, hundreds of leads reached, seats rebooked, warm buyers handed straight to salesWhy being an imperfect, authentic presenter is starting to outperform pure charisma in a feed full of AI-polished content📖Read The Future of Webinar Marketing Article Here: https://www.radical-marketing.com/the-future-of-webinar-marketing/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #55 5 Digital Marketing Webinar Examples (Real Client ROI) 15.07.2026 12min

  Still wondering if webinars actually work?Fair enough.Nobody needs another marketer saying, "Trust me, webinars are amazing!" 😅What you want is proof.In this episode, I break down five real client campaigns from our agency. Not the polished highlight reel. The actual wins, the wobbles, the "well... that didn't go to plan" moments, and the fixes that followed.From a tuition business that grew by 177%, to a campaign that nearly got switched off because we were watching the wrong numbers, these are the real lessons behind webinar funnels that actually make money.Here's what's covered:How a tuition business grew by 177% by making webinars the centrepiece of its marketing funnelWhy tracking cost per lead alone nearly led one client to shut down a profitable campaignThe costly mistake of chasing cheaper leads instead of the right leadsHow one simple landing page change reduced cost per lead from £16 to £6Why not every webinar succeeds straight away, and the step-by-step process we use to improve show-up rates, engagement and conversions📖Read the 5 Digital Marketing Webinar Examples (Real Client ROI) Article: https://www.radical-marketing.com/digital-marketing-webinar-examples/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge, for free here: www.leadsurgebook.comFind out more about Terence's marketing agency, Radical Marketing, here: www.radical-marketing.com#digitalmarketing2026 #digitalmarketingwebinarexamples #webinarcasestudy #webinarmarketing #webinarstrategy #leadgeneration #digitalmarketing #coachmarketing #webinarmarketingtips #RadicalMarketing
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  #54 The State of Digital Marketing Webinars in 2026 08.07.2026 14min

  Most marketing advice about 2026 is already outdated.And here's the kicker: a good chunk of it was written by AI, and nobody bothered to check if it's actually true.In this episode, I break down four real shifts happening in digital marketing right and what we're actually seeing play out with real clients.From why AI is making bad strategy fail faster, to the one change that took a client from barely any sales to converting big in a single webinar.Here's what's covered:Why AI didn't level the playing field for marketers, it flattened itAEO (Answer Engine Optimization) and why teaching your audience something ChatGPT already gives away free is a losing moveThe real story of a client stuck with cheap leads and strong attendance but almost no sales, and the one change that flipped itWhy Meta's Andromeda AI can now tell when you're phoning in your ad creativeHow sending the same follow-up message to every lead is quietly costing businesses real money📖 The State of Digital Marketing Webinars in 2026 Full Article: https://www.radical-marketing.com/state-of-digital-marketing-webinars/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #53 The Post-Webinar Email Sequence That Recovers Lost Sales (With Templates) 01.07.2026 15min

  Most webinar hosts send a replay link, maybe two follow-up emails, then go quiet.That silence? It's costing them 30 to 40% of their post-event revenue.The problem itself is not the webinar but what happens (or doesn't happen) in the 21 days after. In this episode, I break down the exact email sequence we use at Radical Marketing to recover the sales most webinar hosts never even knew they were leaving behind.Spoiler: it starts with stop sending everyone the same email.Here's what's covered:Why blasting the same replay link to 500 people is basically setting money on fireThe four groups every webinar creates and why each one needs a completely different sequenceThe email-by-email breakdown for no-shows, partial attendees, full attendees who didn't buy, and buyersThe one email that closes more high-ticket sales than any other in the sequence (and no, it's not the cart-close)How the Long Tail Webinar System keeps generating sales for 21 to 30 days after the live event ends📖The Post-Webinar Email Sequence That Recovers Lost Sales Full Article:https://www.radical-marketing.com/the-post-webinar-email-sequence-that-recovers-lost-sales/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #52 Webinar Conversion Rates: How to Convert Webinar Attendees 24.06.2026 11min

  Most webinars fill rooms but empty bank accounts.And the reason is almost never the traffic, the offer, or the ads.It's what happens (or more accurately, what doesn't happen) on the webinar itself and in the 30 days after it.In this episode, I break down the exact system Radical Marketing uses to turn webinar attendees into paying customers.From the belief shifts that drive same-day conversions, to the follow-up engine that keeps generating revenue long after the Zoom closes.Here’s what’s covered:Why a packed webinar room means nothing without the right conversion systemThe 10-80-10 rule and why 80% of your audience is still buyable after the webinar endsThe Long Tail Webinar System and how it took one client's encore to TWICE the revenue of his original webinarWhy your webinar sales conversion doesn't end when the Zoom closes and what to do about itThe Total Mindshare System that keeps profit per attendee climbing month after month📖 How to Convert Webinar Attendees Full article: https://www.radical-marketing.com/how-to-convert-webinar-attendees/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #51 The Show-Up Formula: How to Increase Webinar Attendance 17.06.2026 10min

  What if your webinar attendance problem isn't actually an attendance problem? Most businesses blame reminder emails when people don't show up.The real culprit? Commitment.In this video, I reveal The Show-Up Formula - five simple levers that can dramatically increase webinar attendance without spending more on ads or sending reminder email number twelve.Here's what you'll learn:Why most webinar no-shows are created before the webinar dayHow to get more committed registrants (instead of more tyre-kickers)The follow-up strategy that nearly doubled a client's show-up rateWhy replay access might be hurting your attendanceHow Sprint Webinars make it easier for people to say "yes"📖 The Show-Up Formula Full article:https://www.radical-marketing.com/the-show-up-formula-how-to-increase-webinar-attendance/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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  #50 Webinar Statistics 2026: The Ultimate Benchmark Report 11.06.2026 15min

  What if the real issue isn’t your webinar… but the numbers you’re judging it against?Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt.But sometimes nothing is actually broken. The benchmarks are just outdated.In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid, Wistia, Goldcast, and Content Marketing Institute, so you can see what “good” actually looks like today and what doesn’t.You’ll discover:What a GOOD webinar attendance benchmark looks like in 2026The real difference between warm and cold webinar show-up ratesWhy most webinars lose viewers earlyHow engagement and follow-up shape real results beyond webinar benchmarks (because silence doesn’t sell)📖 The Webinar Benchmarks for 2026 Full article:https://www.radical-marketing.com/webinar-benchmarks-that-matter/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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  #49 Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business? 04.06.2026 10min

  A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars.We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format.Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial.Same audience. Same offer. Different format.Here's the thing most people get completely wrong — they treat "webinar" like it's one thing. Like a live webinar and a recorded webinar are basically the same tool with a slightly different wrapper.They're not. They're built for completely different jobs. And using the wrong one is exactly why businesses end up with empty Zoom rooms, wasted ad spend, and a show-up rate that makes them want to cry.There are two distinct webinar formats every business owner needs to understand — the full-length live webinar and the Sprint Webinar — and knowing which one to use could completely change how your funnel performs.what you'll discover:Why a webinar is NOT just "a webinar" — and the expensive mistake most businesses make when they copy what everyone else in their niche is doingWhen a full-length live webinar is the right tool (and the exact price range where it converts most effectively straight from the room)What the Sprint Webinar is, how it runs 24/7 without you going live every week, and why it's generating up to 84% show-up ratesThe 2 simple questions that instantly reveal which format is right for YOUR business right now — no guesswork requiredThe real client results: a property investing business that grew 2.5x in 3 years, and a SaaS company that slashed its cost per trial by 80% — just by matching the right format to the right goal📖 The Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business Article: https://www.radical-marketing.com/live-webinar-vs-sprint-webinar-comparison/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #48 The 3-Layer Headline Stack That Gets More Webinar Sign-Ups 29.05.2026 13min

  Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page.Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom.Makes total sense to the person writing it. Zero sense to the person reading it.Because people don't decide logically and justify emotionally. It works the other way around. They feel first. Then the brain finds a reason to act.So if your page leads with the solution before the reader feels understood, you're essentially proposing marriage before saying hello.This episode covers the exact copy framework behind over 2 million webinar sign-ups - including a real landing page breakdown that went from 14% to 23% conversion on cold traffic. A 50% jump, without touching the design.In this episode, you'll discover:Why writing your landing page in "logical" order is silently killing your sign-ups (and the psychological sequence that actually converts)The 3-Layer Headline Stack: how to combine desire and frustration in one line using the Polarity EffectThe bullet point mistake that hands readers a reason NOT to register - and how to fix itWhat to put in your bio that actually earns trust (hint: your certifications and media features aren't doing the job)The 3 supporting elements that separate a page that looks fine from one that genuinely fills your webinar📖Read The 3-Layer Headline Stack for Webinar Registration Page here: https://www.radical-marketing.com/better-webinar-registration-page-3-layer-stack/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #47 The Three Zone Webinar Funnel: 6x ROAS Without Changing Your Ads 14.05.2026 15min

  He ran webinars every single week — and lost money every single time.Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.They didn't.Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar.If you're running webinars and wondering why the numbers don't add up, this one's for you.In this episode, you'll discover:Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solidThe pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to sayThe 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitorZone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event📖 Read The Three Zone Webinar Funnel Guide here: https://www.radical-marketing.com/3-zone-webinar-funnel-ultimate-sales-framework/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #46 4 Webinar Lead Gen Strategies That Actually Work in 2026 07.05.2026 13min

  Your prospect now has a free coach in their pocket.It’s called ChatGPT.And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists.Wild, right?But that’s the world we’re marketing in now.So if your webinar funnel still looks like this…Ad → landing page → webinar → pray someone books a call…Then you’re probably burning more money than you need to.Because the old webinar playbook isn’t dead.But it definitely needs a serious upgrade.Inside, Terence breaks down the 4 webinar lead gen strategies working right now in 2026 — using real client numbers, real campaigns, and the stuff most agencies probably won’t tell you.You’ll discover:Why “creative fatigue” might actually be message fatigue — and how that mistake quietly drives your CPL upHow the Multi Funnel Lead Gen System stops your webinar from becoming one giant single point of failureWhy Blitzvertising helps you find the winning message before wasting time and money on fancy video creativesHow the Sprint Webinar helped one client hit an 84% show-up rate when the industry average sits around 30–40%How AI follow-up can revive cold leads, handle fence-sitters, and convert people you’ve already paid to acquire📖 Read the 4 Webinar Lead Gen Strategies Guide here: https://www.radical-marketing.com/webinar-lead-generation-strategies/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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  #45 7 Ways to Make More Money From Your Existing Webinar Funnel 30.04.2026 12min

  Most coaches running webinars are making about half of what they could be.And their ads have nothing to do with it.Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding.In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running.Here's what you'll discover:How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable systemWhy most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinarThe "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on adsA cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #44 How to Advertise a Webinar: The 4-Part System for Scaling Paid Traffic 16.04.2026 12min

  Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.Sound familiar?So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.Spoiler: the grass was the same shade of brown.Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything.Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of.In this episode, you'll learn:The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first helloComponent #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact systemThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #43 How to Fill Your Webinar Without Burning Your Email List 08.04.2026 6min

  Your audience isn't tired of your webinar.They're tired of seeing it the same way. Over and over again.There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.(We've all been there. Don't be ashamed.)The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper.The real problem? You're relying on too few channels. And using them wrong.In this episode, you'll discover:The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no beggingWhat "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own listHow to retarget people who've already engaged with your content — without spending a single cent on adsThe list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcastThe 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivionThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #42 4 Pillars To Actually Make Money From Webinars 02.04.2026 12min

  100 people sign up for your webinar.By the time you go live, 70 of them have already ghosted you.(And no, they didn't "forget." They just didn't care enough to show up.)So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancier funnel.But the real problem? Your webinar system has a leak. Actually, it probably has three.This episode breaks down the exact 4-pillar framework we've used at Radical Marketing for over a decade to stop the bleeding — and turn webinars into actual revenue machines.In this episode, you'll learn:The 3 "silent failures" hiding in almost every webinar campaign (and why better ads won't save you)A dead-simple topic formula that makes people feel stupid for NOT registeringWhy most marketers completely drop the ball AFTER someone signs up — and the show-up hack that can boost attendance by 20-30%How to structure your webinar so the pitch feels natural instead of awkward (hint: it starts in the first 5 minutes)The exact order to fix your 4 pillars depending on where you are right now — whether you're starting from scratch or already have a list📖 Read 4-Pillar Framework To Actually Make Money From Webinars Article Here: https://www.radical-marketing.com/4-pillar-framework-to-actually-make-money-from-webinars/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.comWatch me dissect the full Perpetual Profit Engine here: https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v-
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  #41 Case Study: How We Slashed Ad Costs by 73% by Asking One Weird Question 02.02.2026 7min

  Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."And that one sentence cut our client's cost per lead from $60 to $16.Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs.That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer.In this episode, you'll learn:Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignoreHow to "enter existing conversations" so you're capturing demand instead of creating itThe shortcut to instant trust that most marketers completely overlookWhy the best ad ideas are often hiding in plain sight — and how to spot themThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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  #40 The Webinar Marketing 2026 Profit Playbook: 7 Strategies To Make Your Webinars Profitable Again 19.01.2026 19min

  74% of people don't trust you.Ouch.According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you.But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026.You just need to play by a different set of rules.In this episode, I'm laying out 7 battle-tested strategies that address the biggest challenges coaches and creators face right now: the trust gap, goldfish attention spans, insane competition, and webinar fatigue. Think of it as a profit playbook built for the chaos of 2026.Here's what you'll walk away with:Why selling information is dead (and what to sell instead if you want to stay relevant)The "anti-pitch positioning" that actually makes people trust you MOREHow the old "7 touchpoints" rule became the "7 hours" rule (and why your webinar alone isn't cutting it anymore)Why Meta is now rewarding creative ads, and how to use that to crush your competitionThe secret to standing out when everyone has a "blueprint," "framework," or "matrix"This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com