Sales Logic - Selling Strategies That Work
Sales Logic Podcast
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Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale becomes logical.
Épisodes
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How AI Is Transforming the Way We Sell 30.06.2026 24minLightning Round: Top 10 Emotional Intelligence Skills You Need to Build Question: Mark Caton on Spotify asks, "I think a valuable podcast would be to address how sales people are utilizing AI, and perhaps how the SDR role is being automated with so many AI agent tools." Book: AI Mindshift by Ford Saeks 🧠 Read the BLOG for this episode!
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How to Deal with Being Ghosted 23.06.2026 25minLightning Round: Top 10 Ways to Deal with Margin Pressure Question: Jason in Denver asks, "I just lost it with a prospect. We had talked, she was interested, asked me to do a proposal —which I did—took hours, then nothing. I called, emailed, texted and nothing. Finally I wrote her a less than professional email, this time she responded. Told me she had a lot going on in her life, and was not blowing me off. She actually wanted to move forward UNTIL she got my email. Clearly, I need a better strategy for dealing with getting ghosted." Book: Thinking, Fast and Slow by Daniel Kahneman. 🧠 Read the BLOG for this episode!
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Is Retention the New Sales Strategy? 16.06.2026 24minLightning Round: Top 10 Ways Buyers Are Changing Question: Sean from Seattle asks, "We work in the food distribution industry, it's competitive. We are doing a great job of bringing on new customers, but our churn rate has been higher than ever this year. What advice do you have for me and my team?" Book: The Effortless Experience by Matthew Dixon, Nick Toman and Rick DeLisi 🧠 Read the BLOG for this episode.
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What's Wrong with My Pipeline? 09.06.2026 23minLightning Round: Top 10 Sales Skills You Need to Succeed in Second Quarter Question: Luka from Dubrovnik asks, "Love the show thank you. We listen here in Croatia every week. My question is what is wrong with my sales pipeline? I am qualifying like you say, getting deals in the pipeline but I cannot get them across the finish line.I either lose them at the end to a competitor or they just fall out, say they are not making a decision." Book: The Challenger Customer by Brent Admanson and Matt Dixon 🧠 Read the BLOG for this episode!
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Selling Through the Summer Slow Down 02.06.2026 22minLightning Round: Top 10 Ways to Build Your Confidence Question: Enrica from Mexico City asks, "Love the show, I have my team listen to the download every week. So this question is for them. We are already behind on our quota, and as we head into summer I am worried. Between our vacations, our customers' vacations, and the general slow down of the summer months—what do we need to be doing to ensure we do not fall any further behind?" Book: The Slight Edge by Jeff Olson 🧠 Read the BLOG for this episode!
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How to Stay Motivated When the Pipeline Thins 26.05.2026 24minLightning Round: Top 10 Things You Need to Ask to Qualify a Prospect Question: Michael from Illinois asks, "Absolutely love the Sales Logic podcast. I wanted to ask how you keep your motivation up when your pipeline starts to go thin? Book: Elite Sales Habits: Daily Rituals, Mindsets, and Routines of High Performers 🧠 Read the BLOG for this episode!
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Why Reps Miss Quota and How to Fix It 19.05.2026 23minLightning Round: Top 10 Most Important Skills to Have in Sales Question: Charlotte in Omaha asks, "I have 10 Sales Reps. We started the year out strong, but between the war, economy, and ongoing uncertainty, over half my team is struggling to hit their numbers. I have tried everything. What advice do you have?" Book: Growing Your Business by Mark LeBlanc 🧠 Read the BLOG for this episode!
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The Preparation Habits of Top Performers 12.05.2026 25minLightning Round: Top 10 Things You Learned From First Quarter Question: Roy from Phoenix AZ "My manager says I need to prepare more, but honestly my best calls have been when I just go in natural and conversational — am I wrong?" Book: Sell the Way You Buy by David Priemer 🧠 Read the BLOG for this episode.
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Redefining Sales Success in the Age of Customer Experience 05.05.2026 25minLightning Round: Top 10 Reasons You Should Use Stories in Sales Question: Johanna from Phoenix "I had a deal I was sure I was going to win — great rapport, multiple meetings, they loved our demo — and then I lost it to a competitor at the last minute. The buyer said the other company just 'felt like a better fit.' What does that even mean, and how do I prevent it from happening again?" Book: The Experience Economy by Pine & Gilmore
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Slow Market, High Quota: New Rules of Selling 28.04.2026 23minLightning Round: Top 10 Ways to Know It's Time to Give Up on a Prospect Question: Nikki from Finland asks, "this marketplace is killing us - so much uncertainty is causing us to raise prices, which has been okay since our competitors need to do it too - but now if the straight does not open we will get hit with supply chain issues and not sure how to hit my goals if that happens. How do you make your goals when all the odds are stacked against you," Book: The Obstacle Is The Way by Ryan Holliday 🧠 Read the BLOG for this episode.
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How to Move Deals When Buyers Freeze 21.04.2026 26minLightning Round: Top 10 Ways to Stay Motivated During Disruption Question: Igor from Melbourne asks, "love sales logic—listen every week. I have been in sales—manufacturing—for twenty years. I have seen tough sales cycles, but never with this much pressure to perform. I am down one-quarter from last year and I just don't feel like I can push my prospects and customers any harder? Any ideas? I need to hit my sales goal." Book: THRIVE: Turn Uncertainty To Competitive Advantage by Meridith Elliott Powell 🧠Catch the BLOG for this episode!
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The Fastest Way to Grow Sales Without Prospecting 14.04.2026 24minLightning Round: Top 10 Must-Do's in Second Quarter Question: Nico from Madrid asks, "I have a great customer retention rate, the highest in the company. I am heavily involved in my industry and community, but I rarely get referrals. What am I doing wrong?" Book: Endless Referrals by Bob Burg 🧠Catch the BLOG for this episode.
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The Cost of Waiting, Why Slow Decisions are Killing Sales 07.04.2026 20minLightning Round: Top 10 Strategies To Build Resilience Question: Pavin from Singapore asks, "I'm struggling this year with sales, worried as my pipeline is not full. My boss is really putting the pressure on me. What skills do I need? What do I need to do? And what advice do you have? What I'm doing is not working." Book: Necessary Endings by Henry Cloud
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The Culture, Habits and Behaviors that Drive Proactive Results 31.03.2026 25minLightning Round: Top 10 Ways to Overcome Rejections Question: Josh from Toronto asks, "I run a global sales team and we have done well over the last few years - but this year the market is tough - I mean really tough. We are being negatively impacted by so many global issues. I need my team to get it, to not use it as an excuse and to be more aggressive—far more aggressive than they have been in the past few years. Any advice?" Book: Predictable Revenue by Aaron Ross and Marylou Tyler 🧠Catch the BLOG for this episode.
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Why Good Salespeople Lose Deals They Should Have Won 24.03.2026 22minLightning Round: Top 10 Ways to Increase Productivity in Sales Question: Rashid from Asia asks, "We love the show—the whole team listens. We have not had a good first quarter, and not sure what is going on. Feels like we are doing all the things we did in 2025 that made it a strong year. We are coaching, role playing, being consistent. Why can't we hit our sales goal?" Book: Emotional Intelligence For Sales Success by Colleen Stanley 🧠Catch the BLOG for this episode.
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How to Know if You Have What it Takes to Make It in Sales 17.03.2026 24minLightning Round: Top 10 Ways to Get Consistently Better at Sales Question: Daniel in Chicago asks, "I've been in sales for 18 months. Some months I crush it, some months I feel like I'm drowning. How do I know if I'm just in a slump — or if sales isn't for me?" Book: To Sell Is Human by Daniel Pink 🧠Catch the BLOG for this episode.
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Is It Time To Update Your Sales Process? 10.03.2026 26minLightning Round: Top 10 Ways to Retain Your Top Customers Question: Rachel from Canton Ohio asks, "I am new to sales, new to my company, only celebrating one year. While I am new, I still have not hit my sales goal, and I am getting worried. My boss is getting really frustrated with me. I don't know what I am doing wrong. How do I know if I have the right sales process? Or how do I know what I am doing wrong?" Book: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 by Scott McKain 🧠Catch the BLOG for this episode.
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Secrets to Getting the Decision-Maker's Attention 03.03.2026 26minQuestion: Leo from Sydney asks, "Congrats on six years, Sales Logic is a great show. Wondering here down under what your best strategies are for getting to decision-makers. How do you get more customer facing time?" Book: Influence by Robert Cialdini Lightning Round: Top 10 BEST Ways to Close Out First Quarter
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The Key to Winning Complex Deals 24.02.2026 25minLightning Round - Top 10 Metrics You Should Be Tracking in Sales Question: Anna from Ontario asks, "Love the show—not up that early on a Saturday, but my team and I catch it as a podcast. Here's a question for you: how do you know if a deal is progressing slowly or it is dead and you need to walk away?" Book: Integrity First Selling by Mark Hunter 🧠Catch the BLOG for this episode.
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The Best Sales Advice Ever (from 200+ Shows) 17.02.2026 27minWhat Six Years and 200+ Episodes Teach Us About Winning in Sales Welcome to a special milestone episode of the Sales Logic Podcast! In this 6-year anniversary celebration, hosts Mark Hunter and Meridith Elliott Powell reflect on their journey from launching the very first episode just before the world changed in 2020, to creating a thriving sales community that gathers every Saturday morning. They share the lessons that have fueled their consistency and growth—like the power of accountability, always listening to your audience, and pushing through the failures that pave the way to long-term success. You'll hear behind-the-scenes stories, from recording in far-flung locations (yes, even at 2:30 AM in Hawaii!) to how guest engagement and adapting to changing market trends have shaped the show. Plus, Mark and Meridith offer their top tips for sales success, favorite episodes, and favorite books, all while highlighting the crucial role listeners play in making the podcast what it is today. Lightning Round: Mark & Meredith's Best Sales Advice Books: Atomic Habits by James Clear, How to Win Friends and Influence People by Dale Carnegie. 🧠Catch the BLOG for this episode.
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