Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode — Podcast

REPEAT COMMERCE: 01 - What Number Predicts If Your Shopify Store Survives? 01.07.2026 23min

The average new Shopify customer now loses you money on the first order. The repeat customer is where the profit lives. This kicks off my Repeat Commerce series on the Shopify1Percent podcast, breaking down the three lies that got ecommerce hooked on acquisition, plus the two numbers to pull in your Shopify admin today.

What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site? 26.06.2026 42min

Ever bounced off a store because you couldn’t find the right color? Same. Most Shopify stores run color search on made-up names like ”midnight sand.” I sat down with Hoppn’s Bridger and Carson Hart on why color is the most misunderstood filter in ecommerce, and how fixing it drives 1.6x bigger carts. Best Shopify podcast for tactics like this? Press play.

SPECIAL EPISODE: Shopify Editions Spring 2026. What You Need To Know. 21.06.2026 54min

Shopify just shipped 150+ updates in its Spring ’26 Edition, and most won’t touch your store. I read every one and pulled the 11 I’d actually turn on. The thread under all of them: your customers are starting to buy inside AI chats that read your product data, not your homepage. If you run a Shopify store, this is the episode that tells you what to do tonight.

The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO) 15.06.2026 58min

Your Shopify store’s repeat revenue isn’t coming from subscriptions. On this Shopify podcast episode, Obvi’s Ronak Shah and SubSummit’s Paul Chambers join Jay Myers on why customers really cancel and how brands like BUILT Bar grow reorders 4x without losing a single subscriber. Listen now.

Where Your Shopify Store Is Leaking Money (and how to fix it) 09.06.2026 53min

99 of every 100 visitors to the average Shopify store leave without buying a thing. In this Shopify podcast episode, CRO expert Adam Pearce of Blend Commerce breaks down exactly where your store is leaking money and how to fix it. Find your Metric on Fire, pull the right lever first, and turn the traffic you already have into real sales.

"The AI Mirror Test". Become the Store AI Recommends (Before Your Competitor Does) 03.06.2026 29min

A shopper is asking ChatGPT for the best product in your exact category right now — and it’s about to recommend three stores. Whether you’re one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don’t know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one.

What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid". 28.05.2026 1h 8min

Your Shopify affiliate dashboard is lying to you. 15% of affiliate revenue is fraud. 70% of real influencer-driven sales go uncaptured. Yash Chavan, founder of SARAL and SATHI, joins the Shopify 1% Podcast to expose what’s broken with affiliate marketing and exactly how to fix it. The Shopify podcast every merchant running affiliates needs to hear.

Why Are Shopify Brands Quietly Spending Millions on... Postcards? 27.04.2026 46min

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in.

Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness" 09.04.2026 56min

If a customer stripped the logo off your Shopify store, would they even recognize it? Phillip Jackson, CEO of Future Commerce, joins the Shopify podcast to unpack why every Shopify brand looks identical, why AEO is the new SEO, and the one thing Shopify merchants will regret ignoring in 2026.

Run a Shopify Referral Program That Actually Crushes! (And Why Loyal Points Almost Never Work) 26.03.2026 47min

Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you.

What We've Been Quietly Building The Last Year! 10.03.2026 33min

Over the past 6 months, we’ve quietly been testing something with 50 Shopify brands. I believe there is a massive shift happening in the way people shop. I’ve been noticing it for a few years now. It’s happening right before us, and yet Shopify brands don’t have the tools to adapt.

Build a Shopify Business You Can Actually Sell One Day. 26.02.2026 43min

Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why recurring revenue and repeat customers can push your Shopify valuation into the “this was worth it” zone.

Be Everywhere: Why a Series Beats Trying to Go Viral 18.02.2026 59min

I had at least 3 "Aha" moments in this episode. One big one: Stop trying to go viral. Instead, focusing on a "series". It actually makes it easy for Shopify brands to create make fun content, and make it consistently. I loved this concept, you will too! EXCLUSIVE OFFER: In this episode we talked about tool called Vubli. If you're interested in trying it, I have an exclusive offer for listeners to get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay Here's why this matters: The Shopify brands winning in 2026 are not the ones with the prettiest theme. They're the ones that show up everywhere, consistently. 91% of businesses use video marketing now, so congrats, your competitors are already posting. Even better, a Google-commissioned BCG study found 34% of shoppers said digital video literally prompted them to buy a specific item. In this episode, Gideon Shalwick breaks down how to distribute short-form across TikTok, Reels, Shorts, and more using Vubli, without turning your life into an upload schedule. 💡 Key Take-aways Why do most Shopify brands lose the short-form game. Is it content quality, or distribution math? What is a “hero platform” and how do you pick yours without overthinking it for 6 months? How do you turn one video into many platform-native posts, without looking like a lazy cross-posting gremlin? What are the repeatable ingredients of “viral” that are not just lottery-ticket luck? What should you standardize first. Hooks, thumbnails, captions, or your posting cadence? How do you stay consistent without burnout. Batch days, templates, or a system that forces shipping? What are the simple Shopify-friendly ways to connect short-form to revenue, not just vibes? 🛠️ Resources & Links Mentioned in the Show EXCLUSIVE OFFER FOR LISTENERS: Get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay Vubli: https://vubli.ai/?via=jay (<- this link gets you 50% off 3 months) Smart Passive Income Podcast: https://www.smartpassiveincome.com/ Pat Flynn: https://www.patflynn.com/ Descript: https://www.descript.com/

How To Get AI To Say Your Shopify Brand's Name 11.02.2026 42min

Who’s the #1 influencer in the world right now? It’s name is AI. And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you.

My Top 10 Best Shopify Flows I'd Implement Today 05.02.2026 30min

In this episode, we break down how Shopify Flow works (triggers, conditions, actions) and walk through 10 best Shopify flow automations you can build today, ranked from easy to more advanced.

MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference 31.01.2026 24min

Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight.

Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans 27.01.2026 46min

Hand written notes are all the craze right now! The reason why is we are getting worse at the easiest part of ecommerce. Making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually

Where Did All Your Shopify Traffic Go?? 14.01.2026 42min

Your Shopify traffic didn’t disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.

His AI Tool Formulates, Designs, Builds AND Ships Your Custom Supplements in Minutes! 06.01.2026 48min

In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild! In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums. Basically every Supplement brand I know on Shopify is crushing it. If you aren't testing high margin consumables on your Shopify store, you are missing out on one of the biggest opportunities in ecommerce right now.* Make sure to scroll to the bottom for his special offer to listeners * We discussed: Why speed and SKU iteration are the only metrics actually deciding the winners on Shopify right now.Is it actually possible to launch a legit supplement brand with zero inventory and absolutely no minimums? (Spoiler: Yes) . Can AI really replace a 12 month R&D process? We test it live and build a custom sleep formula in seconds. The "Validation Trap" - why starting with a custom formula is the fastest way to burn cash, and what you should do instead to prove your concept first. What is the "spillover effect" and how are savvy merchants using it to capture sales on both Shopify and Amazon without double the work?. Which obscure supplement niches are printing money right now? We dig into the data on everything from pickleball gut health to GLP-1 support. Why the biggest threat to your Shopify business isn't a bad product, but founder burnout - and the specific routine Martins uses to stop it. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links: Supliful: https://supliful.com/ LaunchMagic AI: https://www.launchmagic.ai/ Martins Lasmanis on LinkedIn: https://www.linkedin.com/in/martinslasmanis/ Martins Lasmanis on X: https://x.com/MartinsLasmanis Exploding Topics: https://explodingtopics.com/ Shopify Guide. Supplement Dropshipping: https://www.shopify.com/ca/blog/supplement-dropshipping CRN Survey. 75% of Americans use supplements: https://www.crnusa.org/newsroom/crn-survey-shows-consistent-supplement-usage-increase-specialty-product-use-over-time Global Supplements Market. Size and CAGR: https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market-report Business Insider. Essay by Martins Lasmanis: https://www.businessinsider.com/father-work-16-hour-days-guilt-torturous-2024-12 Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify Special offer from Guest For listeners of our Show, Martin has reduced the price of access to the FULL enterprise version of LauchMagic.ai and Supliful from $349/month to JUST $49! An absolutely insane offer for our listeners that you'd be crazy not to take advantage of. To get this offer, schedule a setup call at the following link, and mention you heard about it on the Shopify1Percent podcast: Get the exclusive offer here: https://go.supliful.com/Shopify1Percent

SHOPIFY EDITIONS: What's Good, What's Not, and What Got Missed? 18.12.2025 1h

Shopify just dropped Winter Editions ’26, which means you probably should spend time reading the 150+ release notes and try to figure out what ”Renaissance” actually means for your margins. Fear not. I read them so you didn’t have to. On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027)