The CPG Guys

Épisodes

• NielsenIQ NA President Liz Buchanan - Live from C360 04.07.2026 33min

  The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/ni...
• Tale of Two Cannes (Lions) with Retail Media Breakfast Club's Kiri Masters 01.07.2026 53min

  The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast. This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail. We explore behind-the-scenes undercurrents ofthe festival. Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/ Follow the Retail Media Breakfast Club on Apple: https://podcasts.apple.com/us/podcast/retail-...
• Commerce Riff with Sri & PVSB - June 30, 2026 30.06.2026 15min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Prime Days AI InfluencePrime Days ResultsAmazon Agentic AdsOther News from Cannes LionsCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general in...
• Mondelēz International's VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration 27.06.2026 44min

  The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-foley-0...
• Dollar General CMO Tony Rogers: CPGGUYS SPECIAL EPISODE 600 17.06.2026 1h

  The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company’s 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the ...
• Commerce Riff with Sri & PVSB - June 16, 2026 16.06.2026 11min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Bayer Leadership ChangesWalmart Drone DeliveryKohl’s Deal daysSchnucks’ is fresh!CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informat...
• Newell Brands CEO Chris Peterson: Organization Transformation Through AI 13.06.2026 45min

  The CPG Guys are joined in this episode by Chris Peterson, President, CEO & Board Member of Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation. This episode was recorded at Newell Brands headquarters in Atlanta. Follow Chris on ...
• WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From Breakfast to Functional Wellness Focus 10.06.2026 36min

  The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®. Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandevelde Follow WK Kellogg Co online at: https://www.wkkellogg.com/ Doug answered these questions: 95% of Americans are missing their daily fiber, but nobody goes to...
• Commerce Riff with Sri & PVSB - June 8, 2026 08.06.2026 14min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: America 250Macy’s Q1 resultsZellers is back!The Preference EconomyCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes ...
• Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy 03.06.2026 48min

  The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever. Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567 Follow Unilever online at: http://unilever.com Matt answers these questions: As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?Unilever spans many categories and channels. How do you bal...
• Commerce Riff with Sri & PVSB - June 2, 2026 02.06.2026 15min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kroger leadership changesThe magnitude of SNAP benefit changesExpansion of <30 minute delivery servicesCostco selling more gasolineCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in ...
• CEO of Care Pharmacies' Mike Wysong talks how Independence thrive in Challenging Retail Times 30.05.2026 47min

  The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs, prescriptions, local community health concerns, and the importance of personalized C...
• Avoiding the Validation Trap with Conagra Brands' Bob Nolan 27.05.2026 50min

  The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/ Follow Conagra Brands online at: https://www.conagrabrands.com/ Bob answers these questions: What was the "breaking point" where you realized that asking consumers what they wanted was actually lea...
• Commerce Riff with Sri & PVSB - May 26, 2026 26.05.2026 13min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Walmart resultsTarget resultsGrocery isn’t keeping upKroger growth opportunitiesCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informati...
• Crossover Podcast Episode - Wendy Liebmann & Future Shop 23.05.2026 39min

  This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast. Follow Wendy on LinkedIn at: https://www.linkedin.com/in/wendyliebmann Follow WSL Strategic Retail online at: https://wslstrategicretail.com/ Follow Future Shop on Apple Podcasts at: https://podcasts.apple.com/us/podcast/future-shop-podcast-with-wsl/id1498794016 Follow Future Shop on Spotify at: https://open.spotify.com/show/5147LMxl6Y1duhPahtPOnr?si=BBEYheSMR3K27zZ_7JN...
• Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz 20.05.2026 52min

  The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing. This episode was recorded at 84.51 in Cincinnati, Ohio. Follow Sammi on LinkedIn at: https://www.linkedin.com/in/samanthakliff/ Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/ Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/ Follow Haleon online at: http://haleon.com Follow KPM on LinkedIn at: https://www.linkedin.com/com...
• Commerce Riff with Sri & PVSB - May 19, 2026 19.05.2026 15min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Grocery InflationQuarterly EarningsStarbucks LayoffsTarget Board BattlesCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational pur...
• Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey 16.05.2026 52min

  The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. Follow Barba...
• Amazon Upfront 2026 Recap 13.05.2026 34min

  The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand ...
• Commerce Riff with Sri & PVSB - May 12, 2026 12.05.2026 14min

  Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Giant Eagle partners with ibottaGeneral Mills LeadershipKraft Heinz increases marketing $$$Doordash resultsCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is pro...