The Kate Show

My Pivot Became a Twirl (LOL) 20.07.2026 20min

Last fall, I knew something had to change in the way my agency delivered ongoing marketing services. With AI infiltrating everything, it felt like the next, somewhat unnatural step to include an AI element in my service offering and turn the whole thing into an app for client convenience.What ensued after implementing these changes led to me no longer wanting to run my business because it didn't fit ME anymore. Plus, the new way of doing things didn't seem to fit my clients that well, either. I was STRESSED and depressed professionally in a way I'd never been in twelve years of running this agency. I even contacted a business broker to consider selling the entire thing. Dramatic? Maybe, but also relatable.Here's what happened, why it went wrong, and how I found peace with a surprisingly simple solution. In short, my entrepreneurial pivot became a twirl. 💃Music License: ETBBOL01VSWDLAL4_Garden of the Fae📌 Timestamps0:00 Introduction3:44 The Issue and Business Challenges 4:25 The Outcome7:32 The Twirl: Simplifying the Business Model 10:27 Implementing the New Marketing Plan 17:23 Lessons Learned from the Pivot

Better SEO Alone Doesn't Mean More Clients 06.07.2026 25min

If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most overlooked marketing gap that you need to bridge, and the sooner the better. Both search engines and AI models are matching their users with results based on need and intent. If your website matches their needs and intent, not just explains your services to death, your business will be surfaced more often. Today, I'm sharing how you can make a simple shift in how you talk about your business that will make a profound difference in whether someone who lands on your site simply leaves or actually stays to fill out your contact form.Music License: MG9MTFH5KG22UI23_Lightspeed📌 Timestamps0:00 Introduction2:51 SEO Article Inspiration and Key Points 5:53 Common SEO and Website Mistakes 9:01 The Role of Emotion in Website Success 12:07 Changes on Google's AI Mode and Search 12:25 How I’m Transforming My Own Messaging17:01 Defining Ideal Clients

Luxury is Redefining Itself & Rebranding Isn't the Solution 15.06.2026 21min

Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right? Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the end of it. If your business is experiencing a lack of clients, a rebrand won't make draw them in - and has actually proven to backfire. The good news: You just need to reposition what you currently have. Today on The Kate Show, I'm walking you through the rebrand fiascos of giant, well-known companies so that we all can learn from their mistakes. Furthermore, I'm sharing how the luxury client is redefining "luxury" itself and what that means for the future of your high-end design, organizing, or staging business.Resources💠Book a discovery call to learn how I can help you reposition, message, and reach your ideal client.Music License: K9OHCUB70RDLNTDW_Ghostly Trails📌 Timestamps:0:00 Introduction2:23 The Cracker Barrel Rebrand Fiasco5:28 Nike and Adidas' Brand Strategies 7:31 Jaguar's Failed Rebrand 11:01 The Changing Definition of Luxury 15:17 The Outlook for Luxury Designers, Home Organizers, and Stagers17:24 Repositioning Your Business Instead of Rebrand

Maximize Your Google Business Profile Amidst Google's March 2026 Core Update 01.06.2026 21min

Most of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making several key mistakes. Most notably? Keyword stuffing. But that isn't all - websites were impacted as well, namely, thin or low-quality (often AI-generated with no obvious human oversight) content resulted in ranking downgrades.In today's episode, I'm sharing hands-on, practical ways you can improve your Google Business listing IN MINUTES while avoiding penalization. I also tackle the nagging question, "What should I do if my business doesn't have a physical location and I want my home address kept private?" And also, "What should I do if Google insists I include an address?" And the biggest one of all: "I'm scared that crazy clients will write bad, untrue reviews, but I know I should still have a Google Business profile. What should I do?"Need to Audit More than Just Your Google Business?✴️ Book a full, no-cost marketing audit right here.📌 Timestamps:0:00 Introduction1:31 Google's March 2026 Core Update 6:27 Best Practices for Google Business Listings 13:43 How to Fix if Google Insists I Add and Verify a Physical Address16:08 How Do I Handle Bad or Untrue Google Reviews18:17 Pro Tips for Enhancing Google Business Listings

This Wrecked All My Marketing Strategies (in the best way) 18.05.2026 38min

She worked hard in her business, trying to grow something from nothing. After a few false starts, clients and projects began trickling in. But after a few years of no increase despite her best efforts, she was at a crossroads: shut down the business and count it a loss, or turn that experience into the springboard it was always meant to be.If you are struggling to grow or sustain your business, or if you're wondering which direction your business should grow next, this episode will quite possibly turn your plans on their head. I know it did for me.📌 Timestamps0:00 Introduction: Struggles of Business Owners4:58 The Role of God in Business Success 7:13 The Importance of Meaningful Work and Purpose 15:10 Overcoming Control Freak Tendencies and Seeking Help 18:55 The Role of Faith in Business Decisions 26:07 The Compassionate Nature of God 31:11 Resting and Trusting in God's Plans 34:26 The Role of Faith in Business Success

Scale Your Organizing Business with This Platform 04.05.2026 44min

Today on The Kate Show, I sit down with Keli Jakel, professional organizer and founder of Elenore, the business management tool for pro organizers everywhere. We talk about why she took it upon herself to create the one and only business management tool for pro organizing businesses, what she felt the industry was lacking, and exactly how Elenore helps organizers grow and scale.Together, we also announce a new content partnership between Elenore and Socialite. Spoiler alert: All existing and new Elenore users are in for a real (and profitable) marketing surprise.About the Guest:As the founder of Organized by Keli & Co, headquartered in Denver, Colorado, Keli leads a talented team specializing in seamless moves and comprehensive home decluttering services. Recognizing the overwhelming demands of today's fast-paced world, they provide invaluable support to clients seeking a stress-free and efficient experience.In addition to her work with Organized by Keli & Co, Keli has pioneered Elenore.io, a platform tailored to business owners in the move management and organizing industry. Understanding the challenges professionals face in managing business transitions and operations, she offers innovative tools and resources to streamline processes and enhance productivity. By empowering entrepreneurs to optimize their businesses, Keli aims to enable them to deliver exceptional services to their clients while reclaiming valuable time.Resources:Grow your organizing business with Elenore.📌 Timestamps0:00 Introduction and Background of Keli Jakel2:00 Challenges with Tech Stack and Elenore's Creation 4:39 Decision to Create Elenore and Business Growth 9:58 Importance of Delegation and Outsourcing 18:57 Importance of Meaningful Work 21:30 Biggest Advice to a Brand New Organizer 24:15 Elenore's Features and Benefits 30:53 Onboarding Process and Support for Elenore Users 35:53 Access to Email Templates and Marketing Tools

When Email Marketing Doesn't Work, Do This 20.04.2026 25min

Are you selling services? Email marketing has a higher ROI than social media marketing. Interior designers, stagers, and organizers - take note! Today I'm sharing exactly why email marketing works, how you can use it to get more projects, and what exactly you should be sending.Resources:Get Access to my Vault of 500+ Email Newsletters and Blog Posts📌 Timestamps0:00 Life Update and Introduction to Email Marketing2:14 Debunking Email Marketing Myths 3:51 2026 Email Marketing Stats for the Home Industry 7:14 Email Marketing VS Social Media9:58 Common Email Marketing Mistakes13:59 The Structure of a Successful Email14:53 Email Marketing Best Practices15:50 How to Know if Email Marketing is Working 17:34 Email Topics to Consider for Interior Designers19:57 Email Topics to Consider for Window Treatment Professionals21:13 Email Topics to Consider for Home Stagers22:49 Email Topics to Consider for Home Organizers

Interior Design Website ADA Compliance 02.03.2026 24min

On today's episode of The Kate Show, I'm sharing how to know if your website is ADA compliant, which items to fix first, and which popular aesthetic elements are putting your website at the most risk. I don't like fear-mongering, so this is more of a heads-up episode. We'll look at a few real court cases in which interior designers got in trouble for their websites' lack of compliance, and what their plaintiffs had in common. I'll also share the primary ways your website should be compliant and how to know if it's not.🌟🌟 If you are ready for your ADA-friendly, SEO and AIO-powered website, go to www.katethesocialite.com/sitebuild📌 Timestamps0:00 Introduction 2:37 Understanding Website ADA Compliance4:49 Determining Compliance and Real Lawsuits 8:02 Commonalities Among Plaintiffs 10:07 Tools for Checking Website Compliance 15:01 Risky Website Esthetics and Solutions 19:27 Example Accessibility Statements and Platform Comparisons 23:32 Final Thoughts and Recommendations

Dear Me from 2014, we need to talk. 23.02.2026 38min

I started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learned with that raw, inexperienced version of myself, I'm sharing it today. ...Not because I'm "so wise" (ha! hardly), but because you might see your own experience in mine and feel seen and heard in what I'm sharing. And if you are new to running a business in the home industry, you might just appreciate the heads up. ResourcesGet time-saving marketing done for you at www.socialitevault.com. Now available in an app. Exclusively for designers, stagers, and organizers who serve the mid-to-high-end residential home industry.📌 Timestamps0:00 Introduction and Personal Reflections 3:20 Marketing Similarities Between Marketing Private Schools and Luxury Services 7:05 Identifying Red Flag Clients 25:07 Identifying Green Flag Clients29:54 Strategies for Attracting Good Clients

The REAL Reason We Don't Have Enough Time 02.02.2026 25min

Screen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that I think I'm somehow better, smarter, or more self-disciplined, I'm just going max on this one with full transparency. Resources👉 Get time-saving marketing done for you at www.socialitevault.com. Now available in an app. Exclusively for designers, stagers, and organizers who serve the mid-to-high-end residential home industry.👉 Clips featured in this episode include Resetting Your Digital Life and Breaking Up with Busy from Time of Grace Ministries.📌 Timestamps0:00 Introduction: Time Management and Its Impact2:32 Personal Life and Time Constraints 4:30 Impact of Screen Time on Productivity 7:25 Setting an Example for Children 8:30 Success vs Significance in Business and Life12:03 Prioritizing Relationships Over Screens 19:23 Addressing Constant Busyness 24:01 Reflecting on Personal Goals 24:13 Encouraging Intentional Living

Tastemaker vs. Order Taker: Which one are you? 26.01.2026 22min

Order takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted professional. To make matters worse, as the order taker, you are naturally more focused on the sale rather than the client outcome.If you aren't intentionally branding yourself as a tastemaker, you are an order taker. In today's episode of the Kate Show, I'm exploring how you can uproot the order taker vibes and turn your home industry brand into one that gives tastemaker vibes.📌 Timestamps0:00 Introduction: Differentiating Between Tastemakers and Order Takers 4:21 Characteristics of Tastemakers 5:03 Building a Client-Focused Brand 9:49 Intentions and Strategies for Magnetic Appeal14:33 Consistency and Niche Down 18:17 Words of Caution for Aspiring Interior Design Tastemakers 20:12 Frequently Asked QuestionsMusic License: LAULU6U9GZG6TISP_Garden of the Fae

This App Does Your Marketing in Minutes 05.01.2026 26min

Your clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral partners, and search engines want to see - and it all sounds like you. Get on-brand blog posts for SEO and AIO in minutes. Plus, easily launch beautiful, prose-driven emails that make your contacts feel seen, heard, and ready to invest with you.🌟🌟 The Socialite App is here! View plans and app details at www.socialitevault.com. Available for iOS and Android.📌 Timestamps0:00 Introduction of the Socialite App2:43 Features and Benefits of the Socialite App 8:39 How the App Works 10:04 Content and Customization 12:21 Sample Content and Email Marketing 16:41 Frequently Asked Questions and Additional Features Music License: IDR1OUEHAMZU6K0A_Lightspeed

Backlinks: Everything You Need to Know 22.12.2025 17min

In the competitive home industry, backlinks—links from other websites pointing to yours—are essential for boosting search visibility, local rankings, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Today on The Kate Show, I'm explaining why backlinks matter for interior designers, stagers, and organizers, how to audit your existing ones, and how to get more.🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level.📌 Timestamps0:00 Introduction: Understanding Backlinks and Their Importance2:40 The Role of Backlinks in SEO and Local SEO 4:44 How to Audit and Manage Your Backlinks8:19 How to Get More High-Quality Backlinks for Your Website8:55 How to Give Backlinks to Other Websites 10:57 Creating Linkable (and Likeable) Content of Your Own12:42 Recap and FAQs

Your 2026 Marketing Must-Do's 01.12.2025 23min

As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade.🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level.📌 Timestamps:0:00 Introduction and Overview: 4 Marketing Must-Do’s for Interior Designers2:47 Rethink Your Social Media7:08 Rethink your Google Ads8:24 Email Marketing: One of the Best ROI of All Digital Marketing9:37 SEO and AIO: Real Ways to Get More Clients12:45 SEO & AIO: What Works for the Home Industry14:35 Essential 2026 Marketing Tasks: Website Optimization 17:56 Blogging: Quality Over Quantity 18:57 Email Marketing: Consistency and Relevance 21:24 The Socialite App: A Solution for Streamlined Marketing

SEO Keywords Made Easy 17.11.2025 18min

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result. In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for both SEO and AIO (AI Optimization). By repositioning your offers, using client-focused language, and targeting the right service-and-location keywords, you can transform your website into a steady source of organic leads—without relying on expensive ads or outdated marketing tactics.Resources:👉 Download our marketing app to easily create blog and newsletter content on-the-go: www.socialitevault.com📌 Timestamps:0:00 Introduction: Interior Design Keywords for SEO + AIO Made Easy02:14 Addressing Client Fear 03:09 How to Reframing Your Services06:36 Good Keywords for Interior Design SEO (and AIO)09:20 How to Optimize a Webpage for a Specific Keyword12:52 FAQ: How Do I Find Keywords for My Interior Design Website?14:00 FAQ: How Do I Get Interior Design Clients When No One Is Reaching Out or When Leads Are Ghosting Me?14:21 FAQ: Do I Need to Change My Interior Design Services if I’m Not Getting Clients?15:00 FAQ: How Do I Get ChatGPT to Send Me Potential Interior Design Clients?15:26 FAQ: How Do I Know if My Website Is Optimized for Google and AI Search?

Here’s Why the Girl Boss Era Is Over 03.11.2025 32min

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened.Resources👉 Get the Socialite marketing app for your business: www.socialitevault.com📌 Timestamps 0:00 Introduction to the High Point Market Recap4:33 The Girl Boss Era and Its Impact8:44 Balancing Business and Family11:51 Integrating Business Into Family Life vs Seeking a Work-Life Balance14:10 The True Marker of Success23:42 Personal Reflections and Business Identity29:46 Post-Panel Reflections and Final Thoughts

ChatGPT & AIO: Optimize Your Interior Design Website 20.10.2025 16min

Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know...Resources👉 Get email marketing and blog posts for your business: www.socialitevault.com👉 Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers📌 Timestamps0:00 Introduction: Optimizing Interior Design Websites for AI1:00 What is AIO (Artificial Intelligence Optimization)?02:04 Do Interior Designers Need AIO?02:30 What Is EEAT and How Does It Relate to My Website SEO /AIO?04:20 Website SEO Best Practices for AI Optimization 07:36 Detailed Service Page With Pricing10:17 Your Blog Posts AI Must-Haves11:40 How to Know if Your Site Ranks Well on ChatGPT and Other AI Platforms

Meet Kate the Socialite at HPMKT25 06.10.2025 22min

After 11 years of marketing to interior designers, I'm finally going to High Point Market. Meet me on October 25th at 2 PM at "The Point" in the heart of Market. I'll be speaking on a panel moderated by LuAnn Nigara alongside business coach Andrea Liebross and interior designer / home stager Whitney Vrendenburg of Nested Spaces.This one-hour panel is your invitation to get out of your own head by thinking bigger and more unconventionally about your design or staging business. Each woman on this panel did something out-of-the-norm to get where she is today, me included, and this is your choice to join us in being wildly, confidently different in the way you run and scale your business.Join me at HPMKT25 on October 25th for a panel discussion about business growth, mindset, and marketing. Click here: www.highpointmarket.org/event_details_modal/7db93502-e5e4-4503-8897-c509fcea0274Resources👉 Get email marketing and blog posts for your design, organizing, staging, or window treatment business: www.socialitevault.com👉Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designersTimestamps0:00 Introduction & High Point Market Panel Announcement02:05 Reflections on Charlie Kirk's Assassination05:58 My Entrepreneurial Journey11:35 Mindset and Business Growth15:45 Introduction of Socialite Vault and AI Integration19:11 Personal Update: Maternity Leave and Family Life

The Great Marketing Trifecta for Design Pros 22.09.2025 18min

Whether you're creating an email newsletter, a blog post, or writing verbiage for your website, you need to snag my simple formula. Those of you who are familiar with Donald Miller's Storybrand concept will find this to be a lighter, more digestible version of Storybrand that has been tailored to the home industry.In fact, the marketing trifecta I'm sharing with you today is the same formula we use when creating email newsletters, blog posts, and website copywriting for our clients.Resources🎯 Get email marketing and blog posts for your business: www.socialitevault.com🎯Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designersTimestamps:0:00 Introduction of the The Great Marketing Trifecta1:44 The Idea Section 4:48 The Evidence Section 5:46 The Action Section 7:05 Example Newsletter: Turn Your Spec Home into Your Forever Home 11:16 Website Copy Example: Luxury Home Organizing and Concierge Moving 16:42 Conclusion and Call to Action

SEO Fixes that Any Interior Designer Can Use 08.09.2025 24min

Search engine optimization (SEO) for interior designers and related industries has remained a mystery for years. It has felt unapproachable due to how expensive it seems to be and the trust factor has remained fairly low due to a chronic lack of results. It's time to fix that!Today on The Kate Show, I'm sharing SEO fixes that any interior designer, home stager, or home organizer can go implement right now. Some of these fixes are faster and easier, while others will require some research and intentional effort. Resource:🎯 Get an SEO audit or makeover for your interior design, staging, window treatment, or organizing website: www.katethesocialite.com/seo-for-interior-designers Timestamps:0:00 Introduction and SEO Requirements for Website Pages 7:47 Keyword Research and Content Optimization 9:18 Frequently Asked Questions and Call to Action 11:24 SEO Best Practices and Common Mistakes 16:51 Keyword Monitoring and Ongoing SEO 20:04 Evaluating and Improving SEO 23:02 Final Thoughts and Recommendations

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