CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Épisodes

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  Chris and Caroline chew the fat six months in 28.06.2026 12min

  Six episodes in, what have we learned? Chris Hewitt and producer Caroline James take a break from interviewing CMOs to reflect on the journey so far. They share what has surprised them, the feedback that's stood out, and how CMO Unplugged will evolve in the episodes ahead. It's an honest, behind-the-scenes conversation, complete with one rather embarrassing microphone mishap.Contact Chris or Caroline:https://www.linkedin.com/in/chrishewitt60/https://www.linkedin.com/in/carolinejamesgingerbiscuits/Music: Timeless by Alex-Productions
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  Trust: The Secret Weapon in Modern Communications 31.05.2026 21min

  Trust is the secret weapon that high-performing Chief Communications Officers swear by. In a world disrupted by AI and misinformation, this episode explores how top CCOs build credibility and drive impact. Discover the role of trust in modern comms and learn strategies to future-proof your skills.Contact Tabita:⁠https://www.linkedin.com/in/tabitaandersson/⁠Whitepaper:⁠⁠⁠ https://info.berkeleypr.com/tabita-andersson⁠Music: Timeless by Alex-Productions
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  Redefining Marketing Metrics: Beyond Likes to Real Impact 03.05.2026 24min

  Join fractional CMO Steven Manifold as he delves into the challenges facing today's marketing leaders. With CMOs under pressure and content quality declining, Steven discusses how short-termism and vanity metrics are impacting growth.  He offers insights on leveraging AI strategically to maintain originality and aligning marketingwith business goals and specifically the importance of focusing on revenue.This episode is essential for those looking to future-proof their careers and lead with strategy in a rapidly changing landscape.He has also built an innovative platform that empowers B2B marketers to streamline strategic planning and execution,offering a seamless way to track plans, budgets, and results all in one place without the hassle of spreadsheets and presentations. Read more below.Contact; https://www.linkedin.com/in/stevenmanifold/Whitepaper: https://info.berkeleypr.com/b?hs_preview=qcwmVzvP-212089666872Music: Timeless by Alex-Productions
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  What every CMO needs to know about Agentic AI 29.03.2026 23min

  Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge. A must-listen on closing knowledge gaps, managing risks and staying ahead.Contact Ravi: ⁠https://www.linkedin.com/in/ravishankardevaraj/Whitepaper: https://info.berkeleypr.com/gatedagenticaiMusic: Timeless by Alex-Productions
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  Data’s Hidden Power: Stories, A Journey with Roula Vsric 01.03.2026 22min

  Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers.This works because it taps into human emotions, making information more memorable and engaging.Roula Vsric: https://www.linkedin.com/in/rvrsic/roula.vrsic@gmail.comWhitepaper: https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flatMusic: Timeless by Alex-Productions
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  AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO 01.02.2026 22min

  Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget.He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking.Contact Paul: https://www.linkedin.com/in/paultaylor1978/Whitepaper:⁠https://info.berkeleypr.com/why-cmos-have-the-shortest-tenureMusic: Timeless by Alex-Productions
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  Trailer: From AI and the great content overload, to budget cuts, KPIs and boardroom scrutiny. 20.01.2026

  Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing. Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing. Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape.Music: Timeless by Alex-Productions