The Business Book Club

Épisodes

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  Episode 13: Scorecard Marketing- The four step playbook for getting better leads and bigger profits 16.07.2026 22min

  Send us Fan Mail In this episode I review Scorecard Marketing by Daniel Priestley and Glenn Carlson. The book explores one of the biggest challenges every business faces: generating a consistent flow of quality leads. We discuss why people really buy, the psychology of "dormant" problems, how great questions uncover opportunities, the importance of warming up prospects through content, and the three psychological ingredients behind every successful sale. Whether you're a business owner, sales...
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  Episode 12: "The E Myth Revisited" by Michael E. Gerber, Why Most Small Businesses Don't Work and What to Do About It 25.06.2026 20min

  Send us Fan Mail Why do so many small businesses end up owning the owner rather than the other way around? In this episode, I review The E-Myth Revisited by Michael E. Gerber, one of the most influential business books ever written. We explore Gerber's central idea that being good at your trade does not automatically make you good at running a business, and why so many business owners become trapped working in their business rather than on it. We discuss the Entrepreneur, the Manager and the ...
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  Episode 11: $100m Offers by Alex Hormozi- How to make offers so good people feel stupid saying no 16.06.2026 25min

  Send us Fan Mail In this episode I review $100 Million Offers by Alex Hormozi, a practical guide to creating offers that customers find almost impossible to refuse. We explore the core idea that business growth comes from making offers based on value rather than price, why competing on price is usually a losing strategy, and how the most successful businesses create a huge gap between what customers pay and what they believe they are receiving. Along the way, we discuss Hormozi's concept of t...
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  Episode 10: Black Box Thinking by Matthew Syed- Marginal Gains & The Secrets of High Performance 01.06.2026 23min

  Send us Fan Mail In this episode of the Business Book Club Podcast, we explore Black Box Thinking by Matthew Syed - a fascinating book that challenges the way we think about failure, success, and improvement. Why do some people, businesses, and industries learn rapidly from their mistakes while others keep repeating the same errors? Drawing on examples from aviation, healthcare, sport, technology, and psychology, Syed argues that failure is not the opposite of success; it is often the pathway...
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  Episode 9: Diary of a CEO by Steven Bartlett, 33 Laws of business and life 11.05.2026 29min

  Send us Fan Mail In this episode of the Business Book Club podcast, we explore some of the most powerful ideas from The Diary of a CEO by Steven Bartlett. From the psychology of perception and pricing, to why failure is actually a competitive advantage, this episode dives into the deeper principles behind business, communication, resilience, discipline, and personal growth. Topics include: Why tiny improvements create massive long-term success The psychology behind value and ...
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  Episode 8: Part 2- Never Split the Difference; Negotiating as if your life depends on it 27.04.2026 20min

  Send us Fan Mail In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights. Support the show To join our WhatsApp group or to...
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  Episode 7- Never Split The Difference; Negotiating as if your life depended on it 21.04.2026 29min

  Send us Fan Mail In this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss. Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust, and human psychology. In this episode, we explore powerful ideas such as tactical empathy, de...
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  Episode 6: "The 4-hour work week" by Tim Ferriss. Escape the 9-5, live anywhere and join the new rich! 23.03.2026 29min

  Send us Fan Mail In this episode I explore The 4-Hour Workweek by Tim Ferriss — a book that challenges how we think about time, work, and what it really means to be “rich.” We look at key ideas like designing your lifestyle now (not later), focusing on what truly moves the needle, eliminating unnecessary work, and using automation and delegation more effectively. The mindset shift is powerful — and very relevant. Support the show To join our WhatsApp group or to feedback please email Yossi Go...
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  Episode 5 - Tribe of Mentors by Tim Ferriss 16.03.2026 21min

  Send us Fan Mail In this episode of the Business Book Club, we explore Tribe of Mentors by Tim Ferriss — a 500+ page collection of insights from some of the world’s most successful people. Rather than trying to cover the whole book, Yossi pulls out a series of powerful ideas from different mentors on resilience, self-doubt, courage, judgment, and taking action. From a quadruple amputee climbing Kilimanjaro to venture capitalists, entrepreneurs, and filmmakers, the episode highligh...
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  Episode 4: Awaken The Giant Within, by Tony Robbins (1991) 09.03.2026 26min

  Send us Fan Mail Episode Description In this episode of the Business Book Club, we explore Awaken the Giant Within by Tony Robbins, one of the most influential voices in personal development. Robbins argues that the direction of our lives is shaped less by our circumstances and more by the decisions we make and the beliefs we hold. In this discussion, I share several key insights from the book, including the power of decisive action, how our beliefs shape our experiences, and why much of our ...
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  Episode 3: Creating the impossible by Michael Neill 23.02.2026 31min

  Send us Fan Mail In this episode of the Business Book Club, Yossi Goldberg explores Creating the Impossible by Michael Neill — a practical and thought-provoking guide to turning ambitious ideas into reality. Drawing out fifteen key insights from the book, this discussion looks at creativity, action, overcoming mental overload, effortless productivity, and what it really means to pursue goals that feel beyond reach. A reflective and practical conversation for entrepreneurs, leaders, and anyone...
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  Episode 2: Same as Ever by Morgan Housel 16.02.2026 32min

  Send us Fan Mail In this episode of the Business Book Club, we explore Same As Ever by Morgan Housel — a book about what doesn’t change in a world obsessed with what does. We discuss why small moments shape history, how all progress involves risk, why people prefer certainty over accuracy, the power of story over data, and how expectations drive happiness more than money. A fast, focused 30-minute session designed to leave you with at least one practical shift in thinking for business and lif...
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  Episode 1: The Psychology of Money by Morgan Housel 09.02.2026 31min

  Send us Fan Mail In our first Business Book Club session, we explore the powerful idea that financial success is driven more by behaviour and mindset than knowledge alone. Drawing on key insights from the book The Psychology of Money, this discussion covers why “no one is crazy” with money, the hidden role of luck and risk, the danger of “never enough,” and why real wealth is often what you don’t see. We also look at the difference between getting rich and staying rich, the power of com...