True Wealth: the NEW money & business podcast

Épisodes

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  Copy Sam Parr: how to build your own 8-fig personal brand 18.08.2026 1h 11min

  Get our complete jet-buying guide for free here: https://truewealthshow.com/download-guide/Why are so many wealthy founders suddenly building personal brands?In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Sam Parr, founder of Hampton and co-host of My First Million.After selling The Hustle for tens of millions, Sam realised something surprising: his audience and personal brand became even more valuable than the business itself. This conversation is a masterclass in leverage, influence, media and long-term opportunity.Sam breaks down the exact systems he used to build one of the most recognisable founder brands on the internet, why consistency beats talent, and how becoming known creates compounding advantages in business, investing and life.You’ll learn:- Why personal brands become more valuable post-exit- The 3 fundamentals behind a strong personal brand- Sam’s framework for turning attention into opportunity- The hidden ROI of becoming known online- How to master new skills faster- The biggest investing mistakes wealthy founders make- Why consistency matters more than talentAbout Sam Parr:Sam Parr is the founder of Hampton, a private network for high-growth founders, and co-host of My First Million. He previously founded The Hustle, which was acquired by HubSpot, and has built one of the most influential founder-led media brands on the internet.Follow Sam:- X: https://x.com/theSamParr- Hampton: https://joinhampton.com- My First Million: https://www.youtube.com/@MyFirstMillionPodFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 — Sam Parr’s personal brand playbook02:01 — The surprising value of a personal brand06:48 — How to build a successful podcast10:37 — How to grow on social media11:40 — The fastest way to get good at content18:01 — The biggest personal branding mistake20:43 — Why podcasts are more powerful than social media25:16 — How The Hustle grew to 2 million subscribers27:04 — Why Sam didn’t use his personal brand to launch Hampton30:26 — Sam’s framework for a successful life34:56 — What 1,000 podcast interviews taught Sam about success39:14 — The biggest money mistake successful founders make43:12 — What Sam stopped doing after getting rich47:36 — How Sam defines success after selling his company55:15 — How Sam Parr invests his money59:43 — How multi-millionaire founders go broke1:01:35 — Why Sam started another company after his exit1:04:51 — The best investment Sam Parr ever made#samparr #myfirstmillion #truewealth
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  7 Lessons from building & selling a $50M gambling business 11.08.2026 53min

  What can one of the world's most competitive industries teach you about business?After more than 20 years in the gambling industry, Fintan Costello has worked at Paddy Power, PokerStars and Google, before building and selling a gambling business for over $50 million.In this episode, he shares the 7 biggest business lessons that changed how he thinks about marketing, customer acquisition, competition and long-term growth.Whether you're building a startup, leading a team or scaling an established business, these are practical lessons you can apply immediately.You'll learn:• Why great brands don't win — the basics do• How PokerStars became more trusted than people's banks• Why companies were paying $160 per click• The one metric every founder needs to understand• Why owning your audience is a competitive advantage• How to stay ahead when competitors copy everything you do• Why the best businesses zig when everyone else zagsAbout Fintan Costello:Fintan Costello is an entrepreneur, investor and exited founder. Over the past two decades, he's built, scaled and sold businesses across online gambling, fintech and digital media, including the $50m sale of BonusFinder. He is also an Independent Director at Gambling.com Group (NASDAQ: GAMB). His career includes senior roles at Paddy Power, PokerStars, Google and Saxo Bank, giving him a unique perspective on growth, marketing and business strategy.Follow True WealthInstagram: @truewealthshowTikTok: @truewealthshowAnthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonicaFintan on LinkedIn: https://nl.linkedin.com/in/fintancostelloTrue Wealth website: https://truewealthshow.com/Book a direct call with Anthony at Daily Body Coach: https://www.dailybodycoach.com/00:00 — 7 lessons from 20 years in gambling01:55 — How Fintan built and sold a $50M business03:04 — Why the basics beat great branding06:46 — Why PokerStars was more trusted than banks09:59 — The $160-per-click marketing lesson18:48 — Why you need to own your audience26:21 — Why aggression is a business strategy29:33 — Why you should let competitors copy you34:56 — Zig when everyone else zags39:13 — Why regulation can be your biggest advantage43:04 — Knowing when to sell your business48:50 — Why you need to be willing to walk away52:22 — Fintan’s 7 business lessons#business #entrepreneurship #marketing #truewealth
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  I sell private jets to billionaires: your guide to buying with Steve Varsano 11.08.2026 1h 6min

  Get Steve’s full jet-buying guide in our free newsletter: https://truewealthshow.com/download-guide/Thinking of buying a private jet? Here's how to do it without falling for the biggest traps.In this episode, True Wealth's hosts Anthony Ng Monica and Fintan Costello are joined by Founder of Steve Varsano. He's sharing the ultimate guide to purchasing a jet in 2026, and he's leaving no cards off the table.Steve breaks down the hidden economics and practical realities of private aviation – from when jet ownership actually makes sense, to the expensive mistakes even the most successful people can fall for.You’ll learn:- When it actually makes sense to own a jet- How a jet can save you 30 extra days per year- The biggest mistakes buyers make when purchasing an aircraft- Why most people massively underestimate the complexity of jet ownership- The future of private aviation, from electric planes to passenger drones- And the unbelievable story of Steve’s very first jet sale…About Steve Varsano:Steve is the founder of The Jet Business, the world’s first street-level corporate jet showroom in the heart of London. Across a 30-year career, he has brokered more than $4 billion worth of aircraft sales to the likes of Tony Robbins and Frank Sinatra.Follow Steve:- Instagram: @stevevarsano- YouTube: https://www.youtube.com/@TheJetBusiness- The Jet Business: https://www.thejetbusiness.comFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: https://truewealthshow.com/Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 — Inside the world of private jets01:35 — A showroom on Hyde Park corner03:35 — The first jet he ever sold11:25 — How to buy the right private jet15:10 — What actually happens when you buy a jet?20:00 — The private jet buying mistake to avoid21:35 — Royalty, founders, heads of state31:15 — When private jet ownership makes sense33:50 — Thirty more days a year36:00 — The biggest private jet buying mistakes43:45 — The true cost of owning a jet51:45 — The future of private aviation#privatejet #truewealth #stevevarsano
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  Introducing True Wealth: the new money & business podcast 07.08.2026 1min

  Welcome to True Wealth!If you've achieved financial success, you might think this is where your problems end. But actually, it's where a whole new set of questions begins.Hosted by exited founders Anthony Ng Monica and Fintan Costello, True Wealth explores what comes after success. From where to invest your wealth next, to raising grounded children and building a lasting legacy, each episode features founders, investors and trusted advisors sharing practical lessons for life after wealth.If you're tired of beginner business content, welcome home.New episodes out every Tuesday – so make sure you're subscribed!#podcast #truewealth #business