The Billboard Mastery Podcast

Épisodes

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  Beware The Bankruptcy Ad Blitz 11.09.2026 9min

  It’s a common theme for businesses that are in financial trouble to commit to huge ad campaigns, even though they have little intent to pay for it. Their theory is that with such a “Hail Mary” gamble they might pull themselves back from the brink of bankruptcy. In this Billboard Mastery podcast we’re going to review what this type of situation looks like and how to protect yourself from it.
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  All About Access 01.09.2026 8min

  It’s one thing to build a billboard and something entirely different to maintain access to it. In this Billboard Mastery podcast we’re going to review everything you need to know about getting and keeping access to repair lights, install ads, and keep tabs on your property.
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  All About Roof Mounts 18.08.2026 7min

  One of the oldest styles of billboard structures in America are what are called “roof mounts” – signs that are physically built into roofs of buildings as their structural support. Dating from around the 1920s to 1960s, most cities will no longer allow you to build these, but they sometimes come on the market to buy. In this Billboard Mastery podcast we’re going to review the history of this type of sign and what you need to know if you are looking at buying or operating one.
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  Lessons Learned From Digging Holes 03.08.2026 9min

  Whether it’s monopole, I-beam, or telephone pole, every billboard begins with digging giant holes in the ground. And there are many things that can happen when you dig a hole, and many things you can hit below the earth’s surface. In this Billboard Mastery podcast we’re going to explore the lessons learned from digging hundreds of such holes.
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  The Key To A Good Ground Lease Is What Happens 17.07.2026 6min

  At The End One of the key features to a successful billboard ground lease is not what happens at the start of the lease, but what happens at the end. In this Billboard Mastery podcast we’re going to review the strategies regarding how to handle what happens at your ground lease’s conclusion.
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  All About All-Night Lighting 06.07.2026 7min

  Some billboards have no lights, and others are lighted from dusk until midnight. But in rare cases, some signs are lighted from dusk until dawn. In this Billboard Mastery podcast we’re going to review the reasons and complications of lighting billboards all night.
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  How To Operate With Maximum Efficiency 25.06.2026 7min

  There is a maximum level of net income that every billboard can attain, but few hit those numbers. In this Billboard Mastery podcast we’re going to explore the normal categories of revenue and expense maximization that every sign should adhere to, along with tips on how to get there.
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  All About Tiny Signs 08.06.2026 8min

  In the advertising business, bigger is always better – but sometimes “big” is not an option. City and state laws can sometimes alter the playing field with only small signs possible. In this Billboard Mastery podcast we’re going to review the playbook on making money with tiny signs.
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  What To Do When New Billboard Construction Is Banned 25.05.2026 7min

  Some cities allow new billboards to be built, while others don't. And when new billboards are banned in a city you have to make a decision whether to give up or attempt to get a variance. In this Billboard Mastery podcast we're going to explore how to make that decision and how to successfully obtain a variance for new construction
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  Playing With Numbers 08.05.2026 8min

  Hyperbole is typically gaslighting with words, but in the billboard business it is more commonly done with numbers. In this Billboard Mastery podcast we're going to review methods of presenting numbers to get the desired results
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  All About Offsets 27.04.2026 6min

  When building a steel monopole structure there is an option to place the pole places except directly under the sign faces and this is called an "offset". In this Billboard Mastery podcast we’re going to explore the concept of "offsets" and what you need to know to use this tool effectively.
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  The Implications Of The Sale Of Clear Channel 14.04.2026 7min

  Clear Channel Outdoor has is selling and, if the deal closes, their stock will be delisted from the stock exchange. In this Billboard Mastery podcast we’re going to explore this massive deal and what the implications are for the billboard industry going forward.
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  The Dangers Of Guessing 30.03.2026 8min

  Billboards are giant assets, often weighing in at over seven tons. The typical ad face is bigger than a tiny home. When dealing in this type of massive size, you can’t afford to make even a minor error as it’s impossible to fix. In this Billboard Mastery podcast we’re going to explore inexpensive options to take the guessing out of some of the big decisions billboard owners have to make.
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  Things You Should Never Try To Do Yourself 16.03.2026 8min

  DIY (Do It Yourself) seems like a great way to save money, but working on your house is a lot different than a billboard sign. In this Billboard Mastery podcast we’re going to review what you can – and can’t – apply your DIY skills to.
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  Tough Negotiators 03.03.2026 9min

  Some property owners are hard to work with – and some are nearly impossible. In this Billboard Mastery podcast we’re going to review some practical strategies to get deals done with the hardest negotiators, as well as when to simply walk away.
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  How To Remove Obstructions 18.02.2026 8min

  When a billboard can’t be seen from the road, its importance to advertisers is diminished or even eliminated. Yet many billboards are blocked by objects that could, with the proper strategy, be eliminated. In this Billboard Mastery podcast we’re going to explore the options to remove obstructions.
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  The Dangers Of Talking Too Much 02.02.2026 6min

  There is a time to talk and a time to listen – but there’s also a time to talk a little less. In this Billboard Mastery podcast we’re going to review when to hold back on talking and how to get straight to business in order to get deals closed.
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  Why Signs Are As Close To "Mailbox Money" As You'll Ever Find 20.01.2026 6min

  There are few income streams more passive than owning a billboard. In this Billboard Mastery podcast we’re going to explore how you can make outdoor signs into your own version of “mailbox money” as well as strategies to get started.
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  The Good And Bad Of "Cigar-Butt" Signs 05.01.2026 7min

  Warren Buffett’s partner Charlie Munger once criticized Berkshire Hathaway’s early focus on what he called “cigar-butt” investing. Yet it’s a philosophy that also holds true for billboard signs. In this Billboard Mastery podcast we’re going to explore what “cigar-butt” signs actually are and their advantages and disadvantages.
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  The Importance Of Staying The Course 17.12.2025 9min

  One of the most important attributes in the billboard industry – and life – is persistence against all odds. In this Billboard Mastery podcast we’re going to explore the importance of “staying the course” and not giving up, as well as some methods to improve your steadfast resilience.