The Human Risk Podcast

Épisodes

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  Professor Alex Edmans on the Madness of Markets — Why Smart People Make Crazy Decisions 13.09.2026 1h 1min

  What can financial markets teach us about human behaviour? Why might the size of a CEO’s signature tell us something useful about the company they run? And why, even when smart investors know something is probably a bubble, might they keep investing anyway?Episode SummaryMy guest on this episode is Professor Alex Edmans, who returns to the show to discuss his new book, The Madness of Markets: Why Smart Investors Make Crazy Decisions and How to Exploit Them. As the title suggests, this is a book about financial markets. But our conversation is really about something much broader: human behaviour.Markets ought to be places where irrationality gets eliminated. They contain millions of participants, huge amounts of data and some of the smartest and best-paid people in the world. Yet people still overreact, follow the herd, become overconfident, refuse to admit mistakes and pay attention to things that shouldn't matter.Alex explains why that happens and what it can teach us about decision-making beyond investing.We explore why seemingly trivial information can move markets, the fine line between conviction and delusion, and why information that's hiding in plain sight can sometimes tell us more than sophisticated financial analysis. Alex share why corporate jets, unusual locations for shareholder meetings and even the size of a CEO's signature can offer clues about how a company is run.We also discuss information overload and our preference for things we can measure, why more disclosure isn't necessarily better disclosure, and how organisations can exploit the limits of human attention — including the strategic release of bad news on Friday afternoons.He also considers the impact of AI; machines can process enormous quantities of quantitative information without some of our human biases, but qualitative judgements about character, culture and trustworthiness may still require people. The future, Alex argues, isn't necessarily human or machine, but human and machine. Along the way, we explore bubbles, loss aversion, sunk costs, incentives in investment banking, financial literacy and regulation. And, ultimately, we return to a simple idea: markets behave irrationally because they're made up of human beings.Guest BiographyAlex Edmans is Professor of Finance at London Business School, an author, speaker and expert on behavioural finance, responsible business and corporate governance. Before entering academia, Alex worked in investment banking at Morgan Stanley. His research has been widely published, and he has won numerous awards for teaching. His previous books include Grow the Pie and May Contain Lies, the latter of which was the subject of his previous appearance on the podcast.LinksAlex Edmans' website: https://alexedmans.com/Alex Edmans on LinkedIn: https://www.linkedin.com/in/aedmans/The Madness of Markets: https://www.penguinrandomhouse.com/books/821903/the-madness-of-markets-by-alex-edmans/Alex's previous appearance on the show — Professor Alex Edmans on Misinformation: https://www.humanriskpodcast.com/professor-alex-edmans-on-misinformation/AI-Generated Timestamped Summary[00:00:00] Introduction — what financial markets can teach us about human behaviour[00:01:45] Why Alex wrote The Madness of Markets and why markets are driven by psychology as well as economics
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  Lyndon Nelson & Gavin Stewart on Building Better Regulators 07.09.2026 1h 23min

  What if understanding regulation could help us spot when politicians are promising the impossible? Regulation sounds simple in theory. Something poses a risk, so we create rules and a regulator to control it. In practice, things get complicated very quickly. It's something we all benefit from, but equally can experience as redtape that prevents us from doing what we think we ought to be able to. On this episode, I'm exploring the inner workings of regulation; so whether you are a regulator, a compliance officer, work in a regulated industry or just a member of the public, this'll help you understand what is and isn't possible and why regulation can often seem ineffective or overbearing.Episode summaryMy guests on this episode are Lyndon Nelson and Gavin Stewart, two highly experienced former financial regulators and authors of Building Better Regulators: The Art of the Impossible.Regulators are expected to protect consumers, maintain stability, encourage competition, support innovation and increasingly promote economic growth. The problem is that those objectives don't always point in the same direction. As Lyndon and Gavin explain, making trade-offs is part of regulation; pretending those trade-offs don't exist is where things become problematic.In our conversation, we explore the tension between rules and principles, why firms don't always respond to regulation in the way regulators expect, and how enforcement involves choices about which cases not to pursue. We also look at regulatory perimeters, the hidden costs of collecting data, and why having more information doesn't necessarily lead to better regulation.We also discuss AI and crypto, behavioural science, consumer protection, international regulation, the temptation to fight the last war, and why regulators need imagination as well as analysis. Ultimately, this is a conversation about regulation as a human system — shaped by incentives, politics, judgement, uncertainty and the behaviour of both regulators and the regulated.Guest biosLyndon Nelson spent 33 years at the Bank of England, much of it working in regulation, and ultimately became Deputy CEO of the Prudential Regulation Authority (PRA). Since leaving the Bank, he has worked with organisations including London Business School and the International Monetary Fund.Gavin Stewart began his career as a banking supervisor at the Bank of England before moving to the Financial Services Authority (FSA), where he held a variety of senior roles. He later became Chief Risk Officer at the Financial Conduct Authority (FCA) and subsequently worked in the private sector.Together, they are the authors of Building Better Regulators: The Art of the Impossible, a book designed to help regulators — and those who interact with them — better understand the practical realities of regulation.LinksBuilding Better Regulators: The Art of the Impossible — book websiteThe Enforcement Game — try the exercise discussed in the episodeLyndon Nelson on LinkedInGavin Stewart on LinkedInAI-Generated Timestamped Summary00:00 Why regulation matters — and the trade-offs politicians often prefer not to acknowledge03:00 Meet Lyndon Nelson and Gavin Stewart05:00 Why they wrote the...
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  Roger Dooley on The Persuasion Engine 01.09.2026 59min

  What if AI could help us understand people better, rather than simply replacing what humans do?Episode summaryHow can we use AI to become better at persuasion, communication and understanding human behaviour? My guest on this episode is Roger Dooley, author of The Persuasion Engine, a new book exploring what happens when behavioural science meets rapidly evolving technology.Roger argues that tools once available only to large organisations — from behavioural science expertise to eye-tracking — are becoming accessible to almost anyone. We explore how AI can act as a personal “nudge unit”, helping us apply ideas from behavioural science, test communications and understand how different audiences might respond.We also discuss why simply asking an AI for an answer isn't enough, how to push LLMs beyond predictable responses, and why human judgement remains essential.Roger introduces his idea of a “60-second audit” — using AI to identify how communications might be misunderstood or backfire before we send them.Along the way, we talk about Cialdini, cognitive biases, invisible calls-to-action, board papers, cultural disasters, AI collaborators, rally driving, long division and why the best analogy for AI might be a power tool rather than a replacement for human thinking.Guest bioRoger Dooley is an author, speaker and behavioural science expert who has spent years exploring a deceptively simple question: why do people do what they do?His latest book, The Persuasion Engine (Wiley, 2026), looks at what happens when behavioural science meets AI — and how tools once available only to big companies with big budgets are now becoming accessible to almost anyone.Roger is also the author of Friction, named a Top 3 Management Book by PwC’s strategy+business, and Brainfluence, which has been published in 11 languages.He brings an unusually practical perspective to the subject. Roger co-founded College Confidential  and today he combines that entrepreneurial experience with behavioural science in his writing, speaking and teaching.He is a lecturer at McCombs Business School, a Forbes contributor and host of the Brainfluence podcast — and his work focuses on helping organisations understand people better, remove unnecessary friction and communicate in ways that actually work.AI-Generated Timestamped Summary00:00 — What if AI could be your behavioural scientist?05:00 — Cialdini, behavioural science and why people don’t know why they decide10:00 — Eye-tracking, attention and what people actually notice15:00 — Making important information more visible20:00 — Board reports, visual hierarchy and designing for human attention25:00 — Better prompting and getting AI beyond obvious answers30:00 — What happens to human expertise when AI knows the theory?35:00 — Reactance, unintended consequences and communications that backfire40:00 — Cultural context, reputation and Roger’s “60-second audit”45:00 — Using AI to become better at understanding other audiences50:00 — Roger’s lifelong interest in technology and what comes next55:00 — Cognitive offloading, critical judgement and rally driving57:00 — Why AI is best thought of as a power toolLinks to topics discussedThe Persuasion Engine — Roger’s latest book on how AI, behavioural science and neuromarketing tools are becoming accessible to organisations of...
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  Annie Wagstaff on The Joy of Curiosity 23.08.2026 1h

  What’s the last thing you learned simply because you wanted to know?Episode summaryWhy do we feel the need to justify what we learn? My guest on this episode is Annie Wagstaff, a musician and composer whose career has taken her around the world touring with Take That and into writing music for advertising. But alongside her work in music, Annie has developed another passion: learning about whatever happens to make her curious.That could be vine tomatoes, animals, colour, knots, the human body, or simply something she notices while walking through a supermarket.Annie shares what she discovers on social media, not because the knowledge necessarily has an obvious purpose, but because she finds it interesting. And that raises a fascinating question: what happens to the natural curiosity we have as children as we become adults?In our conversation, we explore creativity and constraints, sonic branding, why children pick up stones while adults tell them to put them down, the pleasure of knowing a little about a lot, short attention spans and hyperfocus, authenticity in an age of AI, and why learning something without knowing what you’re going to do with it might be exactly the point.We also talk about Take That, vine tomatoes, staring at flowers, doomscrolling, notebooks, knots and sailing — the kind of eclectic mix that an episode about curiosity really ought to contain.Guest bioAnnie Wagstaff is a London-based guitarist, musician and composer.She has worked as a session musician, toured internationally with Take That, and composes music for advertising and other commercial projects.Earlier in her career, Annie also released her own music and built a large following online through her guitar playing.More recently, she has used her social channels to share the things she learns simply because they interest her — turning subjects ranging from science and animals to everyday observations into short, accessible explorations of curiosity.AI-Generated Timestamped Summary00:00 — Why curiosity matters05:00 — Touring the world with Take That10:00 — Writing music for advertising15:00 — Sonic branding and the power of sound17:00 — From “Guitar Girl” to curiosity creator22:00 — Vine tomatoes and unexpected rabbit holes25:00 — Why children are naturally curious34:00 — Flowers, distraction and noticing the world38:00 — Becoming a “knowledge butterfly”45:00 — Authenticity, social media and AI50:00 — Why does knowledge need a purpose?55:00 — Rediscovering curiosity — from five minutes to sailingLinksAnnie's Website: anniewagstaff.com including her booksTikTok: @annieplaysguitar on TikTokLinkedIn: Annie Wagstaff on LinkedInInstagram: @annieplaysguitar on InstagramYouTube: Annie Plays Guitar on YouTube
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  Paul Craven on Living With Uncertainty 15.08.2026 51min

  What happens when someone who spends his life thinking about risk, decision-making and human behaviour is confronted with an uncertainty he simply can’t control?Episode summaryMy guest is Paul Craven, a behavioural scientist, former investment professional, magician and keynote speaker, and one of my favourite people to talk to. When we sat down to record this episode, I noticed that Paul’s voice sounded different.His explanation — that he had recently been diagnosed with oral cancer — took our conversation in an unexpected and deeply personal direction.We explore what his experience has taught him about uncertainty, why he deliberately chose not to Google his diagnosis, and the difference between having information and having useful information.From there, we explore luck and skill, decision and gratitude journals, relationships versus transactions, the dangers of binary thinking, and why sometimes the best thing you can do when you’re in a bad mood is go for a walk in the rain. It’s a conversation about behavioural science, but also about perspective, paying attention and what we discover about ourselves when life doesn’t go according to plan.Key themesLiving with uncertainty and the psychological value of having a planWhy more information isn’t always better informationAI, search engines and our desire for certaintyNuance versus binary thinkingLuck, skill and decision journalsGratitude and paying attention to what mattersRelationships versus transactionsStorytelling, lived experience and different ways of seeing the worldChameleon Thinking and the value of changing perspectiveGuest Profile - Paul CravenPaul is a behavioural scientist, keynote speaker and former investment professional who brings together insights from psychology, behavioural science, finance and magic to explore how people really think and make decisions. LinksPaul Craven — speaker profile and booking enquiriesPaul Craven’s websiteIain McGilchristMartin ShawMark VernonPaul’s previous appearances on the Human Risk PodcastSolo: Paul Craven on Magic, Money & The MindWith Gerald Ashley: Gerald Ashley & Paul Craven on Statistics, Spreadsheets & Scam Artistsand Paul Craven & Gerald Ashley on Context, Consequences & ChangeabilityWith Rory Sutherland: Rory Sutherland & Paul Craven on Alchemy & Magic and Paul Craven & Rory Sutherland on Magic & AlchemyWith Rory Sutherland & Gerald Ashley at Abbey Road
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  Benji Wilson on why we rate everything 08.08.2026 1h 4min

  Why do we rate everything and why do we do so on a scale of one to five stars? What happens when systems designed to help us make better choices start influencing our behaviour in ways we don’t necessarily notice?Episode SummaryMy guest is Benji Wilson, a journalist, TV critic and author of Rate This Book. Benji’s day job involves rating other people’s work, but when his children pointed out that Rotten Tomatoes was also rating him, it prompted him to investigate the ratings culture that surrounds us. In our conversation, we explore where ratings came from, why the five-star system became dominant and the psychology that makes us pay attention to the opinions of people we’ve never met.We discuss social proof and the wisdom of crowds, why we often use ratings to avoid making bad decisions rather than to identify the very best option, and what happens when reviews are fake, manipulated or simply unfair.We also explore the consequences of moving from rating products and services to rating people, including Uber drivers, hospitality workers and doctors, and why a single negative review can have significant consequences.Benji also explains how ratings might have applications in places we wouldn’t necessarily expect, including workplace appraisals and even democracy, where alternative voting systems use ratings to allow people to express more nuanced preferences.And, appropriately for someone who has written a book called Rate This Book, we discuss what it feels like when the ratings are turned back on you — including why an anonymous three-star review might actually be more useful than a perfect five-star score.Guest ProfileBenji is a journalist, author and TV critic. His book, Rate This Book, explores how ratings and reviews came to dominate modern life, the psychology that makes them work and what happens when the systems designed to help us make choices begin shaping those choices themselves.LinksBenji's website — more about Benji and his work.Rate This Book — How Star Ratings Took Over the World, published by New Modern Arcade.Rate This Book audiobook — read by Benji Wilson.AI-Generated Timestamped Summary00:00 — Introduction: why we rate everything01:45 — Benji’s life as a TV critic and discovering that Rotten Tomatoes was also rating him.03:30 — Where ratings came from, from our instinct to rank things to the emergence of star ratings.08:30 — The psychology of ratings: prospect theory, avoiding bad decisions and why we rely on other people’s opinions.10:15 — Why five stars became the dominant rating system.16:00 — Experts versus crowds, social proof and why thousands of reviews can feel so persuasive.20:00 — Fake reviews, manipulated ratings and why critical thinking still matters.25:00 — What happens when we move from rating products to rating people — and the real-world consequences of negative reviews.29:30 — Reputation management, review blackmail and whether ratings platforms need greater regulation.33:30 — Ratings and democracy: could STAR voting offer a less binary way of choosing politicians?38:30 — Workplace appraisals, reciprocal ratings and what happens when a numerical score overwhelms everything else.43:00 — Uber and how our relationship with rating systems changes over time.44:30 — What it feels like to have Rate This Book rated — including Benji’s mysterious three-star review.47:30 — Why three stars may be...
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  Mark Heywood on The Stories We Tell About Ourselves 02.08.2026 1h 21min

  What parts of yourself have you learned to hide in order to be taken seriously? My guest on this episode is Mark Heywood, a friend of the show, returning guest and someone I've collaborated with on a number of projects. Episode Summary & Guest ProfileMark has spent more than twenty years working in crisis management and operational resilience, while simultaneously building a successful career as a bestselling novelist, screenwriter and, more recently, stand-up comedian.On the morning we recorded this conversation, Mark published an article marking his fifty-first birthday. In it, he reflected on the pressure many of us feel to present only one version of ourselves professionally, arguing that his creative and corporate lives were never really separate. As he puts it, they were 'not two jobs, but one obsession wearing two different lanyards.' That simple idea becomes the starting point for a much wider discussion about the stories we tell ourselves, and the stories organisations tell themselves.Along the way we explore:Why "stay in your lane" may say more about other people's expectations than your own potential.Why organisations often encourage people to bring their whole selves to work, while rewarding conformity.What interviews, dress codes and organisational culture reveal about human behaviour.Why stories often influence behaviour more effectively than rules, policies and frameworks.What films can teach us about operational resilience, cybersecurity and crisis management.Why the Titanic remains one of the most powerful lessons in organisational failure.How imagination is a strategic capability rather than a soft skill.Why thinking through "severe but plausible" scenarios requires organisations to become better storytellers.LinksMark's birthday article: "A Birthday Declaration from Someone Who Spent Over Twenty Years Pretending to Be Half of Himself" (LinkedIn)Mark's Behind The Spine podcastThe Writing SalonBehind The Spine podcastMark on LinkedInMark's previous appearances on the show talking about The Creative Industries under COVID, and Human Risk in the Creative IndustriesFilms, Stories & People MentionedDie Hard  Apollo 13 The Martian The Odyssey (Christopher Nolan)Don't Look UpSnakes on a...
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  Gill Kernick on Grenfell - the disaster we still haven't learned from 21.07.2026 57min

  When something goes badly wrong, we investigate it. Reports are written. Recommendations are made. Lessons are identified. But do we actually learn them?Episode SummaryReturning to the show, Gill Kernick joins me to discuss the substantially revised second edition of her book about the Grenfell Tower disaster, following the publication of the Grenfell Inquiry's final report. Gill has a unique perspective on Grenfell. She lived on the 21st floor of the tower before moving out three years before the fire. Professionally, she has spent decades helping organisations in high-hazard industries understand leadership, safety and major accidents.When Gill first appeared on the podcast, the Inquiry was still underway. Seven years later, its conclusions have revealed an even more disturbing picture—not of one catastrophic mistake, but of systemic failure involving government, regulators, manufacturers, certification bodies and the construction industry.But this episode isn't just about Grenfell. It's about why organisations struggle to learn from failure, why compliance isn't the same as understanding, why we crave simple explanations for complex problems, and why genuine learning is much harder than writing another report. If you haven't already listened to Gill's previous appearances on the podcast, I'd strongly recommend doing so. Together, the conversations chart how understanding evolves as new evidence emerges.What you'll learn In this episode In a wide-ranging discussion, we explore:Why Gill decided to write a second edition after the Grenfell Inquiry concludedThe shocking scale of the systemic failures uncovered by the InquiryWhy disasters rarely have a single root causeThe hidden dangers of deregulation and "compliance theatre"Why organisations identify lessons but rarely learn themThe importance of understanding the spirit—not just the letter—of regulationWhy complexity requires different kinds of leadershipHow AI might help organisations learn lessons in real timeWhy hope is, as Gill puts it, "an act of resistance"AI-Generated.Timestamp Summary00:00 – Do we really learn lessons from disasters?02:45 – Gill's personal connection to Grenfell Tower05:15 – Why the second edition became necessary after the Inquiry 06:30 – The Inquiry's most shocking findings10:00 – When regulators knew the risks—but failed to act12:00 – Implicit trust and why we rely on systems we don't understand13:00 – Deregulation and the unintended consequences of political narratives17:00 – Compliance versus understanding the intent behind regulation20:00 – Why regulations struggle to keep pace with technology and complexity24:00 – Hope as an act of resistance 25:00 – Why we don't actually learn lessons 27:00 – Is a seven-year inquiry too long?33:00 – Why "post-Grenfell" reforms miss the real point37:00 – Communities of grief and change 39:00 – Why Gill rewrote the book instead of writing a new one44:00 – How the experience changed Gill's own thinking 50:00 – Speaking up in ways that actually get heard53:30 – Practical advice for learning in complex systems55:00 – "Lessons learning" instead of "lessons learned" 59:00 – Final reflectionsLinksGill's website, The Grenfell EnquirerHer book 'Catastrophe & Systemic Change'Gill's LinkedIn: Her...
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  Anna Rössler on Finding Your Voice — Online, On Stage and At Work 05.07.2026 1h 1min

  What does jazz singing have to do with LinkedIn? More than you might think. This week's guest, Anna Rössler, has built a career helping senior leaders find their voice online while simultaneously developing her own as a singer-songwriter. Rather than separating her professional and creative identities, Anna has found a way to bring them together, and in doing so offers some valuable lessons about authenticity, confidence and human connection. We explore why so much online content feels performative, how AI is changing the way we communicate, and why the best personal brands aren't really about branding at all. Along the way we discuss experimentation, creativity, stage fright, networking, and the importance of building a life around the things that genuinely energise you. Whether you're trying to communicate more effectively at work, build a presence online, or simply find more balance between your career and your passions, there's plenty to take away from this conversation. Episode SummaryOn this episode, we discuss:Why authenticity is more than simply 'being yourself.'How personal branding is really about building trust.Why social media should be treated as a conversation, not a broadcast.The hidden metrics that matter more than likes and impressions.How to use AI without losing your own voice.Why experimentation beats chasing algorithms.What performing music teaches us about confidence and communication.How side passions can make us better professionals.Why designing your environment is often more important than motivation.The value of creating a life that gives you energy instead of draining it.Guest ProfileAnna Rössler is a marketing and LinkedIn specialist who helps organisations and senior leaders communicate more effectively through content and personal branding. Alongside her marketing career, she's an accomplished jazz and pop vocalist, songwriter and performer. Her work sits at the intersection of communication, creativity and authenticity, helping people find a voice that genuinely sounds like them—whether they're posting on LinkedIn or performing on stage. Follow Anna on LinkedIn and on her personal website.
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  David Grosse on The Unconvention 25.06.2026 48min

  What happens when two people who spend their careers thinking about human behaviour meet in a London pub and start complaining about conferences? Apparently, they decide to organise one.Episode SummaryIn this episode I'm joined by David Grosse, founder of behavioural risk advisory firm Behavor, to talk about The Unconvention, an event we're creating together that aims to rethink how conversations about risk, culture and human behaviour actually happen. But this isn't just an episode about an event.David and I explore why organisations continue to treat behavioural risk as a niche topic, despite human decision-making sitting at the heart of almost every organisational failure. We discuss why so many conferences on culture and conduct feel formulaic, why measuring culture through board packs can miss the point entirely, and why stories often reveal far more than statistics ever can.Along the way we touch on Silicon Valley Bank, Plato's Cave, behavioural science, organisational culture, productive discomfort, and why the best events might leave you with fewer certainties than when you arrived.If you're curious about The Unconvention, or simply interested in why we think there has to be a better way to have these conversations, I hope you'll enjoy listening.LinksDavid on LinkedIn David's company Behavor The Unconvention Website and ticketing site.AI-Generated Timestamped summary00:00 – Christian introduces the episode and explains how a conversation in a London pub led to the creation of The Unconvention.02:20 – David shares his journey from chartered accountant and banker to behavioural risk specialist, and explains why human behaviour became the focus of his work.05:30 – Why behavioural risk still isn't taken as seriously as other forms of risk, despite sitting behind so many organisational failures.11:30 – Christian and David discuss what's wrong with many industry conferences, from scripted panels to sponsor-led agendas, and why they rarely change anyone's thinking.18:00 – The conversation turns to culture, governance and why dashboards and board packs can never fully capture human behaviour.24:30 – Stories, rather than statistics alone, often provide the richest insights into how organisations really work.29:00 – The origins of The Unconvention and the principles behind creating an event that deliberately breaks with conference convention35:30 – Why attendees are being invited to help shape the event, and how behavioural thinking has influenced everything from the format to the ticketing model.42:00 – Christian and David discuss what they hope participants will take away: curiosity, productive discomfort and conversations that continue long after the event ends.48:45 – Final details on The Unconvention, where to find David, and the unexpectedly simple story behind the name "Behavor".
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  Freewheeling on Human Risk with Thomas Ableman 11.06.2026 45min

  Why is it so hard to stop people playing vides, music or phone calls out loud on public transport — and what does that tell us about changing human behaviour? Show Summary This episode of The Human Risk Podcast is a little different. It is a cross-cast from The Freewheeling Podcast, hosted by Thomas Ableman, in which I join Thomas to tackle a problem raised by the show's most important listener: his mum.The issue? People using phones, videos, music and speaker calls out loud on trains and buses. What begins as a seemingly small transport etiquette problem quickly becomes a much bigger conversation about social norms, antisocial behaviour, customer experience, incentives, enforcement and the limits of signage. In our discussion, we explore why simply telling people to stop may not work, how reactance can make things worse, and why transport operators need to think more creatively about behaviour change.Along the way, we consider quiet carriages, “electronic entertainment carriages”, cheap headphones, better-targeted messaging, staff intervention, social media campaigns and the wider question of whether public transport operators are responsible for the behaviour of the humans they carry.The Freewheeling Podcast The Freewheeling Podcast  is a show for transport change-makers. It explores how we can move forwards faster, bringing listeners fresh voices, new ideas and unconventional thinking.While it has a strong focus on transport and mobility, the show also ranges into entrepreneurship, politics, public policy, cities and how systems can be designed to work better for the people who use them.Links The Freewheeling Podcast - https://www.freewheeling.info/the-freewheeling-podcastThomas on LinkedIn - https://www.linkedin.com/in/thomasableman/
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  Jill Wick on The Human Side of Cybersecurity 30.05.2026 1h 3min

  What if the best way to improve cybersecurity — or any other form of human risk — wasn't another policy, training course, or piece of technology, but a board game?  That's the kind of question my guest, Jill Wick, loves asking.Episode Summary Jill is a cybersecurity awareness consultant, business psychologist, podcaster, and author. Her work sits at the intersection of psychology, marketing, behavioural science, and cybersecurity, and she is passionate about helping organisations understand that security is fundamentally a human challenge, not simply a technical one. Drawing on her experience in fraud prevention and her academic background in business psychology, Jill explains why traditional approaches to awareness often fail, why experimentation matters, and how a simple Snakes and Ladders-inspired game can create meaningful conversations about risk and decision-making. The discussion ranges far beyond cybersecurity. We explore creativity, curiosity, communication, organisational culture, social media, learning, and the challenge of measuring success when the outcome you're seeking is something that doesn't happen. Key TopicsIn this episode, we discuss:Why cybersecurity is ultimately a human problem rather than a technology problemThe psychology behind phishing, scams, and social engineeringWhy more policies and more training often fail to change behaviourHow unclear policies can create confusion instead of complianceThe role of curiosity, creativity, and experimentation in risk managementHow games can create psychologically safe environments for learningThe importance of conversation and peer learning in awareness programmesWhat compliance, safety, conduct, and operational risk professionals can learn from cybersecurity awarenessWhy awareness professionals should think more like marketersThe value of experimentation, iteration, and A/B testingHow social media can help build communities around important ideasWhy measuring engagement may be just as important as measuring failuresGuest BiographyJill Wick is a cybersecurity awareness consultant, business psychologist, author, and podcast host who specialises in the human side of cybersecurity. Drawing on a background in fraud prevention and behavioural science, she helps organisations build stronger security cultures through creative, engaging approaches that go beyond traditional training and compliance. Known for her innovative use of games, psychology, and marketing techniques, Jill is a passionate advocate for making cybersecurity awareness more human, effective, and enjoyableLinksJill's LinkedIn profile - https://www.linkedin.com/in/jill-wick/Jill's website - https://www.jillwick.com/Cyber & Psych, Jill's podcast - https://open.spotify.com/show/5uteiqHvCTGCVtCsKCzGJ6?si=322ef51fd6a3423c&nd=1&dlsi=c6d8309550784df9Security-Awareness-Tools, Jill's book - https://www.isbn.de/buch/9783658511111/security-awareness-toolsAI-Generated Timestamped Outline00:00 – Introduction02:15 – Jill's background: From fraud prevention and business psychology to cybersecurity awareness.05:30 – Understanding why people fall for scams, phishing attacks, and social engineering.06:00 – Why...
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  Tobias Sturesson: from cult to corporate culture 23.05.2026 1h 8min

  What can businesses learn from cults?It might sound like an uncomfortable comparison: one involves strategy meetings, values statements and quarterly targets; the other manipulation, charismatic leaders and extreme behaviour. But perhaps the distinction isn't as clear as we'd like to think. Both create identities and shared beliefs. Both shape how people think and behave. And both can evolve gradually in ways that are hard to recognise from the inside.Unhealthy cultures rarely appear overnight. Small compromises become normal, difficult questions become harder to ask, and behaviours that once felt uncomfortable slowly become accepted.Episode Overview On this episode, I'm joined by Tobias Sturesson, culture advisor and author of You Can Culture, whose understanding of organisational culture comes not from business school, but from a deeply personal experience growing up inside a religious community that gradually evolved into a cult.Drawing on his own story — and his work helping organisations create healthier cultures — Tobias explains why good people can become part of unhealthy systems, why speaking up is often far harder than leaders realise, and why culture is shaped far less by mission statements than by the everyday behaviours people learn to accept.We also explore:How communities and organisations can slowly drift into unhealthy patternsWhy leaving damaging environments is often much harder than outsiders imagineThe role of sunk costs, identity and belonging in keeping people trappedWhy organisations often mistake symptoms for root causesThe difference between “tone from the top” and “example from the top”Why humility may be one of the most underrated leadership traitsThe dangers of leaders creating the appearance of listening without genuinely hearing peopleWhy culture initiatives often fail to create lasting behavioural changeHow everyday leadership habits shape organisational cultureWhy discomfort is often necessary for growthGuest Profile - Tobias SturessonTobias is a culture advisor, speaker and author focused on helping organisations build healthier cultures and develop more responsible leadership practices. His work combines personal experience with research and practical interventions designed to help organisations identify and address the root causes that undermine cultural health. He is the author of You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success.Links Tobias on LinkedIn – https://www.linkedin.com/in/tobiassturesson/Heart Management - https://www.heartmanagement.org/Tobias' Book: You Can Culture – https://youcanculture.com/AI-Generated Timestamped Summary 00:00 — Introduction: What can cults teach us about culture?03:00 — Tobias's story of growing up inside a community that became a cult08:30 — How unhealthy environments evolve gradually11:00 — Why leaving can be harder than joining13:00 — The importance of people who help without judging16:00 — Turning personal experience into professional purpose19:00 — Why organisations often misunderstand their own problems23:00 — Humility as a leadership strength26:00 — The tension between expertise and curiosity29:00 — Why business systems often reward the wrong behaviours33:00 — The importance of listening and asking better questions38:00 — Why reflection matters in fast-moving environments
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  Will Tarrant on Service: Closing the gap between brand promise and reality 08.05.2026 1h

  What makes great service? It’s one of those things we instantly recognise when we experience it, but struggle to define. And while organisations spend huge amounts of time trying to design seamless customer experiences, the reality is that service doesn’t happen in strategy documents or training manuals. It happens in real time, between real people, in messy and unpredictable situations where eventually the playbook runs out. Episode OverviewIn this episode, Christian is joined by Will Tarrant, CEO of Freeman Group, who focus on helping organisations close the gap between what they promise customers and what actually gets delivered in reality. Drawing on decades of experience across hospitality, aviation, healthcare and destinations, Will explains why compliance-based training can sometimes increase hidden risk, why empowerment without judgment can quickly become chaos, and why the real differentiator in service is rarely the process itself — it’s the human response when something unexpected happens. Along the way, the conversation explores:Why “making people feel a certain way” is the real job in hospitalityThe hidden risks created by over-reliance on scripts and SOPsWhy organisations often confuse solving problems with compensating customersThe psychology of customer perception and expectationHow hotels, airports and even destinations manage emotional experiencesWhy breakfast might be the best indicator of a hotel’s qualityThe tension between automation and human interactionWhy good service recovery is about judgment, not generosityAs Will puts it: “Compliance-based training reduces visible risk, but it increases hidden risk.” Although framed around hospitality and customer service, this episode is really about something much broader: how humans make decisions when the script no longer applies.Guest Profile - Will TarrantWill Tarrant is the CEO of Freeman Group, a consultancy that helps organisations design and deliver service cultures that align operational reality with brand promise. The company works globally across hospitality, aviation, healthcare, retail and tourism destinations. LinksWill on LinkedIn - https://www.linkedin.com/in/willtarrant/Freeman Group website - https://freemangroupsolutions.com/AI-Generated Timestamped Summary00:00 — Introduction: Why service failures create risk02:30 — Closing the gap between promise and reality07:00 — Hospitality is about making people feel something11:30 — The hidden risk of compliance-based training13:00 — What happens when the playbook runs out15:00 — Scripts, authenticity and service style16:00 — Measuring service quality19:00 — Perception is reality20:00 — Why empowerment needs structure22:00 — Seeing service everywhere24:00 — The timeless mechanics of good service26:00 — Automation versus human interaction29:00 — “The customer is always your customer”30:00 — Solving problems versus compensating customers33:00 — Inheriting other people’s problems36:00 — Hiring for judgment, not just experience39:00 — The changing status of hospitality careers43:00 — Humans as the source of unpredictability47:00 — Why hotel breakfast matters50:00 — Choice overload and decision fatigue53:00 — Applying service thinking beyond hospitality55:00 — The gap between marketing and operational reality
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  Dr Carissa Véliz on Prophecy 25.04.2026 1h 2min

  What if prediction isn’t about knowing the future, but controlling it?  On this episode, I'm joined by a leading thinker on digital ethics, privacy and technology to explore the idea of prophecy.Episode SummaryMy guest is Dr Carissa Véliz and in our discussion, we talk about humanity’s long-standing obsession with predicting what comes next, and why today’s algorithms may be the most powerful (and dangerous) prophets we’ve ever created. From ancient oracles and court astrologers to modern AI systems and tech executives, we explore how prediction has always been less about knowledge and more about power. What becomes clear is that while the tools have changed, the underlying dynamics haven’t. We still crave certainty, we still look for authority, and we’re still willing to trust those who claim to see the future. The difference now is scale: predictive technologies don’t just forecast behaviour; they shape it. And the more accurate they appear, the less likely we are to question them. We then explore responsibility. If prediction influences reality, then our willingness to accept it matters. This episode is a reminder that the future isn’t something that simply happens to us, but something we’re actively participating in, whether we realise it or not.Guest BioDr Carissa Véliz is Associate Professor of Philosophy at the Institute for Ethics in AI and a Fellow at Hertford College at the University of Oxford. She is a leading thinker on digital ethics, privacy, and technology. She is the author of several books including her latest release 'Prophecy: Prediction, Power and the Fight for the Future, from Ancient Oracles to AI' and 'Privacy Is Power: Why and How You Should Take Back Control of Your Data 'Her work explores how data, AI, and predictive systems reshape society—often in ways that are invisible but deeply consequential. Drawing on philosophy, history, and real-world systems, she examines how power operates through technology and what individuals and institutions can do to resist it.AI-Generated TImestamped Summary[00:00:00] Opening: prediction as something that shapes—not reveals—the future[00:01:00] Why prophecy is a lens for understanding modern AI[00:04:00] Kings, prophets, and the risks of getting predictions wrong[00:06:00] Survival strategies of ancient astrologers[00:08:00] Why humans crave certainty—and who exploits it[00:10:00] The danger of mistaking wealth for wisdom[00:12:00] Prediction as a tool of power throughout history[00:14:00] Surveillance as the foundation of modern prediction[00:16:00] How predictions shape behaviour (self-fulfilling dynamics)[00:17:00] Publishing as a case study in manufactured success[00:21:00] The strange economics of pre-orders and attention[00:23:00] Insurance: from solidarity to individualised risk[00:26:00] The hidden systemic risks of personalised prediction[00:30:00] Why citizens need to reclaim agency[00:31:00] Laziness vs values: why we default to algorithms[00:33:00] Tech creating problems it then claims to solve[00:34:00] The role of humour as truth-telling[00:35:00] Why algorithms would have killed Seinfeld[00:40:00] Practical alternatives: preparation over prediction[00:42:00] The importance of serendipity[00:43:00] Rediscovering the analogue world[00:46:00] Algorithms shaping culture and environments[00:48:00] Optimism vs doom in thinking about technology[00:50:00] Writing as exploration, not predictionLinksCarissa's website - https://www.carissaveliz.com/Her new book, Prophecy -
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  Dr C Thi Nguyen on How to stop playing someone else's game 12.04.2026 1h 8min

  We like to think we choose what matters. But what if the goals we’re chasing… aren’t actually ours?Episode Summary My guest on this episode is Dr. C. Thi Nguyen, philosopher and author of The Score: How to Stop Playing Somebody Else’s Game, a book about how metrics, scoring systems, and “games” shape our behaviour—often without us realising it. Thi explains how his work on games led him to a deeper question: why do scoring systems make games feel meaningful, but make real life feel distorted? The answer lies in how metrics redefine success—quietly shifting us from what we care about to what we can measure.In a wide-ranging discussion, we explore the idea of “value capture”, why institutions rely on simplified proxies, and how the very features that make metrics useful also make them dangerous. We also discuss expertise, transparency, gamification, and why removing metrics altogether doesn’t solve the problem. This is a conversation about control: who sets the rules, who keeps score, and what happens when we stop questioning the game we’re playing. Guest BioDr. C. Thi Nguyen is a philosopher whose work explores how games, metrics, and social systems shape human behaviour and values. A professor of philosophy at the University of Utah, his research sits at the intersection of ethics, decision-making, and the philosophy of agency, with a particular focus on how the structures around us influence what we care about and how we act.Alongside his academic work, Thi is also a keen gamer, rock climber, and cook; interests that inform his thinking about play, challenge, and the richness of human experience beyond what can be easily measured.AI-Generated Timestamped Summary 00:00 – Introduction: games, metrics, and meaning03:00 – How Thi came to study games and philosophy07:00 – What games are (and why they matter)10:00 – Achievement vs striving play13:00 – Cheating and misunderstanding the point of games16:00 – Games, struggle, and meaningful activity18:00 – Cooking, recipes, and rules22:00 – Metrics as simplified rule systems25:00 – Value capture and how metrics reshape goals29:00 – Why institutions rely on measurement32:00 – Quantification and loss of context36:00 – Rules, algorithms, and expertise40:00 – Standardisation and the cost of consistency43:00 – Transparency, trust, and unintended consequences47:00 – Metrics and the loss of expert judgment50:00 – Ungrading and the limits of removing metrics54:00 – Designing better scoring systems58:00 – Gamification and why it misses the point01:02:00 – Choosing your own game01:06:00 – Final reflections and closingRelevant LinksThi’s personal website – https://objectionable.net/His faculty page - https://profiles.faculty.utah.edu/u6021584The Score: How to Stop Playing Someone Else’s Game - https://www.penguin.co.uk/books/457380/the-score-by-nguyen-c-thi/9780241653975Thi on Bluesky – https://bsky.app/profile/add-hawk.bsky.social
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  Phil Dobson on Cognitive Leadership 04.04.2026 1h 9min

  We tend to assume that if we’re working hard, we’re working well. But what if that isn’t true?Episode SummaryMy guest on this episode is Phil Dobson, author of The Brain Book and founder of Brain Workshops, about what he calls 'cognitive leadership': using neuroscience and psychology to help people sustain performance, think more clearly, and navigate uncertainty. Phil explains how a broken ankle led him from music and sales into hypnotherapy, neuroscience, and leadership development, and why he believes most of us are never properly taught how our brains actually work.In a wide-ranging discussion, we explore the difference between productivity and effectiveness, why attention may be our most valuable asset, and how modern working life often undermines flow, creativity, and good decision-making. We also discuss stress, workload, digital distraction, the limits of measurement, and what organisations get wrong when they try to manage people as if more time always equals more value.Discover how leaders can create better conditions for thinking, resilience, creativity, and change; and why understanding the human brain matters far beyond the workplace.Episode Summaruywhy most of us are taught far too little about how our brains workPhil’s unusual route from musician to hypnotherapist to neuroscience-based leadership adviserthe difference between being productive and being effectivewhy self-employment sharpened Phil’s focus on impact rather than activityhow experimentation, iteration, and reflection shape better ways of workingthe distinction between fun and fulfilmentflow states and why modern life makes them harder to accessthe growing importance of attention in a world of distractionwhy stress management has to include workload management, not just breathing techniqueshow rest, breaks, and so-called “unproductive” time often drive insight and creativitywhy measuring people too narrowly can damage performancehow understanding the brain helps leaders navigate change and uncertaintywhy improving human decision-making matters not just for performance, but for reducing costly mistakesAI-Generated Timestamped Summary00:00 — Introduction: busyness vs effectiveness02:00 — Phil’s journey into cognitive leadership07:00 — Productivity vs effectiveness (and the 80/20 shift)12:00 — Experimentation, habits, and fulfilment17:00 — Flow, focus, and attention under pressure22:00 — Attention as a critical (and under threat) asset27:00 — Why knowing isn’t the same as doing31:00 — Rethinking productivity: energy, creativity, and insight36:00 — The neuroscience of better thinking (default mode network)40:00 — Measurement, management, and leadership challenges45:00 — Human performance beyond the workplace50:00 — Human error, decision-making, and risk55:00 — Evolving work: shorter weeks and smarter working58:00 — Leading change with a brain-based approach01:03:00 — Final reflections and closingRelevant LinksPhil's website - https://phildobson.com/Brain Workshops - https://brainworkshops.co.uk/Phil on LinkedIn - https://www.linkedin.com/in/brainworkshops/The Brain Book - https://www.amazon.com/Brain-Book-Smarter-Concise-Advice/dp/1910649732
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  Professor Mark Stoyle on The Western Rising of 1549 22.03.2026 1h 4min

  What lessons does a religious protest that led to an uprising  in 1549 have to do with human risk?At first glance, not very much. It’s easy to see it as a distant historical event — something about religion, kings, and a very different world. But as my guest, Professor Mark Stoyle explains, the Western Rising of 1549 is far more than that. It’s a powerful example of what happens when authority imposes change without understanding how people will react. Episode Summary This episode started on a train journey to Exeter, where I was due to give a talk. Looking for a local story to make my presentation more relevant, I stumbled across a battle that had taken place just outside the venue in 1549. The more I read, the clearer it became that this wasn’t just history, it was a case study in compliance, behaviour, and unintended consequences.Guest ProfileMark is a historian and leading expert on what he calls the Western Rising of 1549. In this conversation, we explore how sweeping religious changes imposed by those in power triggered resistance, how small incidents escalated into a major rebellion, and why identity, belief, and emotion played such a critical role. Along the way, we discuss how history is written (and biased), why changing language can provoke outrage rather than acceptance, and what this story reveals about leadership, risk, and human behaviour today.AI-Generated Timestamped Summary 00:00 – Introduction: a compliance failure in 154901:00 – The train journey to Exeter02:00 – Discovering the rebellion04:00 – Why this is a human risk story05:15 – Introducing Professor Mark Stoyle07:30 – Setting the historical context10:00 – Power, authority, and instability13:30 – What triggered the rising17:00 – Why language change caused outrage22:00 – Early resistance and local incidents25:00 – The tipping point: violence begins29:00 – How the rebellion spreads33:00 – The siege of Exeter37:00 – How history is written by the victors41:00 – Crushing the rebellion45:00 – Cultural consequences and language loss48:00 – Lessons for today52:00 – Polarisation and modern parallels57:00 – Final reflections In this episode we discussKey Topics Why imposed change can trigger resistanceHow small incidents escalate into major crisesThe role of identity, belief, and emotion in decision-makingWhy language and culture matter in complianceHow authority can misjudge human behaviourThe dangers of polarisation and “us vs them” thinkingWhy compromise becomes impossible in extreme positionsHow history is shaped by those who winThe unintended consequences of leadership decisionsWhat a 16th-century rebellion teaches us about modern riskGuest ProfileMark Stoyle is Professor of History at the University of Southampton. He specialises in Tudor rebellions, the English Civil War, and the history of witchcraft. Originally from Devon, his work on the Western Rising of 1549 draws on decades of research and a deep personal connection to the region where these events took place.Links The Western Rising of 1549, Mark's book - https://yalebooks.co.uk/book/9780300276886/the-western-rising-of-1549/Mark's University of Southampton profile page - https://www.southampton.ac.uk/people/5wyxqy/professor-mark-stoyleMark's publisher profile: -
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  Jeffrey Ludlow on What A Sign Is... 14.03.2026 1h 4min

  What exactly is a sign?  At first glance, that might sound like a strange question. Signs are everywhere: telling us where to go, what to do, what not to do, and sometimes what might happen if we ignore instructions. But as my guest, Jeffrey Ludlow Saentz explains, signs are much more than bits of information on walls or beside roads.Episode Summary Jeffrey is a signage designer who works on complex buildings and environments around the world — airports, offices, museums, and other places where helping people find their way really matters. He’s also the author of A Sign Is..., a fascinating book exploring the history, meaning, and cultural significance of the signs that shape our everyday behaviour.In this conversation, we explore why good signage is often invisible, how buildings “speak” to us through wayfinding systems, and what signs reveal about power, trust, and human behaviour. Along the way we discuss hacked traffic signs, casino design, airport navigation, and why something as simple as an arrow carries centuries of history.AI-Generated Timestamped Summary 00:00 – Introduction: why signs are more interesting than they first appear03:00 – How Jeffrey became a signage designer04:00 – The challenge of helping people navigate complex buildings07:00 – What actually is a sign?09:00 – Why “everything can be a sign”11:00 – The power dynamics behind signage and authority13:00 – How designers observe signage in the real world14:30 – Cultural differences in wayfinding and navigation19:30 – Why Jeffrey wrote A Sign Is..22:00 – The fascinating history of fire safety signage24:00 – Curiosity and the stories hidden behind everyday signs27:00 – Hacked construction signs and unexpected messages31:00 – Trust, authority, and information on signs35:00 – Advertising, nudging, and attention36:00 – Information overload and competing signals39:00 – The learned language of signs and symbols41:00 – Why good signage is “invisible” when it works43:00 – Airports, trust, and wayfinding design46:00 – How people become signage designers47:30 – How casinos, airports, and museums use signs differently50:00 – The psychology of navigation54:00 – Why signage can’t work perfectly for everyone57:00 – Why wayfinding is an art rather than a science01:02:00 – Jeffrey’s book A Sign Is and where to find it01:04:00 – What signs might look like in the future In this episode we discussKey TopicsWhy signage is a form of behavioural communicationHow buildings “talk” to people through wayfinding systemsThe psychology of navigation and spatial awarenessWhy good signage is invisibleHow casinos deliberately make navigation harderWhy museums minimise signs while airports maximise themThe cultural differences in how places are navigatedWhat hacked traffic signs reveal about trust in authorityWhy signs act as nudges that shape behaviourThe limits of signage when designing for large groupsHow digital navigation may change our relationship with physical signsAbout JeffreyJeffrey Ludlow is a signage and wayfinding designer and founder of Point of Reference Studio, a design practice specialising in signage systems, environmental graphics, and branding for public environments. Trained as an architect, Jeffrey’s work sits at the intersection of architecture, graphic design, and behavioural psychology — helping people navigate complex spaces more intuitively. He is the author of A Sign Is, a book exploring the cultural, historical, and behavioural significance of the signs that surround us. Links Jeffrey's book 'A Sign Is...' -
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  Marc Ross on The Art of The Negroni 07.03.2026 45min

  What Can a Cocktail Teach Us About Curiosity and Creativity? At first glance, documenting Negronis around the world might sound like a frivolous hobby. But could a simple cocktail become a vehicle for curiosity, experimentation and creative thinking? On this episode, I speaks with geopolitical strategist Marc A Ross about an unusual passion project: ordering and documenting Negronis wherever he travels. What began as a casual habit has evolved into a magazine-style project called 50 Negronis, capturing cocktails from elegant bars to chaotic airport lounges. Along the way, the project has revealed something deeper about travel, culture and the value of experimentation. But as the conversation unfolds, it becomes clear this episode isn’t really about cocktails. Instead it’s about how curiosity leads to discovery, why creative side projects matter, and how experimentation can enrich both our professional and personal lives. Curiosity Starts With Small ExperimentsMarc’s Negroni project began almost accidentally. While travelling frequently for his work as a geopolitical strategist, he started ordering Negronis and photographing them. What made the idea interesting wasn’t a search for the perfect drink.Instead, Marc documented the entire experience — the great cocktails, the mediocre ones, and the truly terrible ones. That curiosity created a lens through which to experience the world differently. Bars became places for conversation, experimentation and discovery, and the project grew into a collection of stories from cities across the globe. Creativity Through PlayA key theme of the conversation is the importance of playfulness. Marc deliberately avoids treating the project too seriously. The photos are simple smartphone snapshots, the documentation is intentionally loose, and the goal isn’t perfection.That approach mirrors how many creative projects evolve; by removing the pressure to produce something “definitive,” the project becomes an experiment. And in the process, it becomes easier to create, learn and iterate. Authenticity, Communication and Personality We also explore how side projects can sharpen professional skills. Marc argues that communicators, leaders and even politicians should experiment creatively and share aspects of their personality. Authenticity matters. Whether it’s documenting cocktails, running unconventional events, or experimenting with new formats, people connect more with ideas that feel genuine. Sometimes the most powerful way to communicate is simply to follow an idea that genuinely interests you.AI-Generated Timestamped Summary00:00 – A cocktail as a conversation starterIntroduction; why Negronis might seem like an unusual topic for a podcast about human behaviour and yet… 02:00 – Recording in Sundance, UtahMarc describes the Brigadoon gathering and its focus on conversation rather than traditional conference formats. 04:00 – The origins of the NegroniMarc explains the history of the cocktail and why it remains a classic drink. 07:00 – The “50 Negronis” projectA disappointing airport Negroni sparks the idea of documenting the drinks Marc encounters while travelling. 10:00 – Capturing cocktails around the worldMarc explains how he photographs the drinks and records the ingredients when possible. 13:00 – Cocktail culture and experimentationThey discuss how bartenders experiment with ingredients and create new variations. 18:00 – Why the details don’t matterThe project becomes less about recipes and more about stories, places and experiences. 22:00 – Learning through experimentationChristian reflects...