Built for Business

Épisodes

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  Elevate your Value Through Storytelling with Dez Joslin and Katelyn Litalien of Enarche 01.09.2026 58min

  How can architects win more work by telling better stories? Brand, marketing, and business development experts Dez Joslin and Katelyn Litalien of Enarche explore how firms can move beyond project facts, industry jargon, and fee-driven conversations to communicate the real value they bring to clients. From making the client the hero to capturing stories throughout a project, they share practical strategies for strengthening your brand, differentiating your firm, and turning storytelling into a powerful business development tool.
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  Generating Wealth through Development and Investment with Joshua Zinder, AIA and Chris Farnum, AIA 21.07.2026 1h 3min

  What if architects stopped working for developers and started becoming developers themselves? Joshua Zinder of JZA+D and Chris Farnum of Studio Hillier explore how adding development to an architecture practice can unlock new revenue streams, greater creative agency, and long-term wealth creation. They share practical advice on evaluating opportunities, understanding pro formas, building trusted partnerships, managing risk, and leveraging the skills architects already have to take a seat at the ownership table. Whether you're a sole practitioner or firm leader, this conversation offers a roadmap for expanding your impact beyond traditional practice. 
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  Taking Calculated Risk and Promoting Transparency in Practice with Halie Chandler, AIA and Blake Daniels, AIA 05.06.2026 1h

  Can transparency be a competitive advantage? Blake Daniels and Halie Chandler of DanielsChandler discuss how they built a thriving architecture firm by sharing business metrics with employees, embracing calculated risk, and creating a culture where everyone understands how the business works. Their approach challenges traditional firm leadership and offers a roadmap for sustainable growth.
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  Expanding the Value of Architecture beyond Traditional Practice with Brad Lukanic, AIA 05.06.2026 53min

  Architecture firms can’t rely on the same playbook forever. Brad Lukanic, CEO of CannonDesign, discusses growth through innovation, the power of strategic frameworks over strategic plans, building long-term client relationships, and why AI may reshape how architects work, but not why they matter.
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  Driving Business Performance through Integration and Sustainability with Wendy Rogers, FAIA 05.06.2026 52min

  How do you build a firm that lasts and leads? Wendy Rogers, CEO of LPA and leader of the 2025 AIA Architecture Firm Award recipient, shares how a commitment to sustainability, integrated practice, and people-first culture helped transform LPA from a 40-person firm into a nationally recognized design leader. From business strategy and resilience to innovation and long-term growth, Wendy offers practical insights for architects looking to build stronger firms and create lasting impact.
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  Welcome to the AIA: Built for Business podcast 04.06.2026 18min

  Why do so many architects struggle with business, and what can be done about it? In this inaugural episode of AIA Built for Business, hosts Rachel Gresham, AIA,MBA and Ali Alsaleh, Assoc. AIA introduce the podcast, share their personal journeys through architecture and entrepreneurship, and explore the business acumen gap facing the profession. They discuss why firm culture, project management, and business prosperity matter, and how AIA resources can help architects build stronger, more successful practices.