The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

Epizódok

• How Newsletters Are Using Audio Editions to Beat Inbox Fatigue 02.06.2026 9p

  Lucas and Luna dive into the rising trend of audio editions for email newsletters. With inboxes overflowing, writers like Lenny Rachitsky and The Hustle are offering narrated versions of their newsletters — boosting engagement and opening new ad inventory. Lucas breaks down the numbers: a 15-25% increase in time spent per subscriber, and a new CPM model that rivals podcast advertising. Luna asks whether audio cannibalizes the written product, and they explore the production costs, from AI voices to human narrators. The episode also covers how Substack's native audio feature is lowering the barrier for smaller writers. A practical look at whether audio editions are a gimmick or a genuine growth strategy. #NewsletterPodcast #AudioEditions #Substack #InboxFatigue #EmailMarketing #PodcastAdvertising #CPM #LennyRachitsky #TheHustle #AIVoice #ContentStrategy #SubscriberEngagement #NewsletterGrowth #Marketing #BusinessPodcast #FexingoBusiness #DigitalMedia #CreatorEconomy Keep every episode free: buymeacoffee.com/fexingo
• Why Newsletters Are Using Interactive Quizzes to Grow 01.06.2026 10p

  Lucas and Luna explore how newsletter creators are using interactive quizzes to boost subscriber growth and engagement, focusing on the success story of a finance newsletter that added a 'What Type of Investor Are You?' quiz. They break down the 40% increase in conversion rate, the 35% higher open rates for quiz-takers, and the technical setup using tools like Typeform and Intercom. The episode discusses why quizzes work for list building, how to design them for high completion rates, and the pitfalls of overcomplicating questions. They also touch on quiz-driven segmentation for personalized content, with a case study of a newsletter that used quiz results to tailor product recommendations, seeing a 25% lift in paid conversions. The conversation ends with a practical checklist for implementing a quiz in under a week. #InteractiveQuizzes #NewsletterGrowth #ListBuilding #EmailMarketing #SubscriberEngagement #QuizFunnels #Segmentation #Typeform #Intercom #ContentMarketing #MarketingStrategy #NewsletterTips #AudienceDevelopment #ConversionRate #Personalization #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
• Why Newsletters Are Using Postcards to Build Reader Loyalty 01.06.2026 9p

  In this episode, Lucas and Luna explore a surprising offline marketing strategy gaining traction among digital newsletter writers: direct mail postcards. With the rise of digital fatigue, some newsletter creators are sending physical postcards to their most engaged subscribers. The hosts break down the numbers behind this trend, referencing a case study from a niche cooking newsletter that saw a 34 percent increase in paid conversions after a single postcard campaign. They discuss the psychology of physical mail, the cost per postcard versus digital acquisition, and how to integrate this into a reader retention strategy without breaking the bank. The conversation also touches on data privacy and segmentation for offline outreach. Tune in for a fresh take on blending analog and digital marketing for newsletters. #NewsletterMarketing #DirectMail #PostcardCampaign #ReaderLoyalty #DigitalFatigue #OfflineMarketing #RetentionStrategy #SubscriberEngagement #ConversionRate #CookingNewsletter #Marketing #BusinessPodcast #FexingoBusiness #BusinessPodcast #NewsletterGrowth #MarketingStrategy #PrintMarketing #AnalogMarketing Keep every episode free: buymeacoffee.com/fexingo
• How Newsletters Are Using Swipe Files to Boost Conversions 31.05.2026 10p

  Episode 23 of The Newsletter Podcast with Fexingo dives into a low-effort high-impact strategy that many newsletter writers overlook: the swipe file. Lucas breaks down how curating a collection of proven subject lines, CTAs, and landing page copy — borrowed from top performers — can lift open rates by 15 to 30 percent and click-through rates by 20 percent or more. He walks through real examples from Morning Brew and The Hustle, explaining exactly what makes their subject lines work and how to build your own file without copying word for word. Luna challenges whether swipe files kill originality, and Lucas counters with the science of pattern recognition and the 'curiosity gap.' They also discuss tools like Swipe-Worthy and Copyblogger's archive, plus a simple three-step framework for creating your own swipe file in 30 minutes. If you write a newsletter and want to stop guessing what subject line will work, this episode gives you a repeatable system. #NewsletterMarketing #EmailMarketing #SwipeFiles #Copywriting #SubjectLines #CTAs #ConversionRate #MorningBrew #TheHustle #CuriosityGap #SwipeWorthy #Copyblogger #MarketingStrategy #ContentMarketing #BusinessPodcast #FexingoBusiness #LucasAndLuna #PodcastMarketing Keep every episode free: buymeacoffee.com/fexingo
• Why Newsletters Are Building Private Marketplaces 31.05.2026 9p

  Lucas and Luna unpack the growing trend of newsletter operators creating private ad marketplaces, bypassing traditional ad networks to sell sponsorships directly. They examine the case of a mid-sized business newsletter that tripled its CPMs by building a custom inventory pool for a handful of premium advertisers. The hosts discuss the economics: how fixed-price vs. auction-based models work, why newsletter publishers are forming collectives to compete with the duopoly, and what this means for smaller writers. Luna challenges whether this creates a two-tier system where only established newsletters benefit. The episode ends with a look at the infrastructure tools emerging to support this shift. #NewsletterNews #EmailMarketing #PrivateMarketplace #AdTech #NewsletterMonetization #DirectSponsorships #ProgrammaticAdvertising #PublisherRevenue #NewsletterBusiness #IndiePublishers #AdInventory #CPM #MarketingStrategy #BusinessPodcast #FexingoBusiness #LucasAndLuna #TheNewsletterPodcast #Substack Keep every episode free: buymeacoffee.com/fexingo
• Why Your Newsletter Needs a Profitable Product Not Just Paid Subscriptions 30.05.2026 9p

  Lucas and Luna explore why newsletters that rely solely on paid subscriptions often struggle, while those with a distinct product—like a digital tool, cohort-based course, or physical item—build sustainable revenue. They examine the case of 'Morning Brew' and its early pivot to sponsored content, then contrast with 'The Hustle' and its acquisition by HubSpot. The episode drills into data from a 2025 Substack creator survey showing median income of $12,000 for paid-only newsletters versus $78,000 for those with a product. They discuss the 'product-first' mindset, how to identify a viable offer, and why even a $10 digital template can make a difference. A concrete episode for any newsletter writer looking to move beyond the subscription trap. #NewsletterBusiness #Substack #Beehiiv #PaidSubscriptions #ProductStrategy #DigitalProducts #MorningBrew #TheHustle #HubSpot #CreatorEconomy #RevenueDiversification #CohortBasedCourse #EmailMarketing #BusinessModel #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
• Why Newsletters Are Using Video to Boost Subscriber Retention 30.05.2026 11p

  A growing number of newsletter writers are adding short-form video to their email strategy, and the results are striking. Lucas and Luna break down how one Substack writer saw a 40 percent reduction in churn after embedding a 90-second weekly video recap. They discuss the psychology behind video retention, the tools that make it feasible for a solo operator, and why this trend favors writers who already have a clear voice. Specific numbers and a concrete case study ground the conversation. The episode closes with a forward-looking question about whether video newsletters will become the new standard or remain a niche differentiator. #NewsletterVideo #Substack #Beehiiv #EmailMarketing #ContentStrategy #CreatorEconomy #VideoMarketing #RetentionStrategy #Loom #ScreenRecording #SubscriberChurn #MarketingTips #NewsletterGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast #ShortFormVideo #AudienceBuilding Keep every episode free: buymeacoffee.com/fexingo
• Why Your Newsletter Needs a Metrics Dashboard Not Just a Growth Number 29.05.2026 8p

  Lucas and Luna dive into the overlooked art of newsletter performance measurement. Using the case of a mid-size B2B newsletter that increased revenue 40% by focusing on engagement metrics over subscriber count, they break down which numbers actually matter: open rate decay curves, click-to-conversion ratios, and list churn rate. They also discuss why most newsletter writers get stuck on vanity metrics and how to build a simple dashboard that drives real decisions. Expect concrete numbers, a live example, and actionable advice for anyone running a newsletter today. #NewsletterMetrics #EmailMarketing #EngagementRate #OpenRate #ClickThroughRate #ChurnRate #NewsletterGrowth #MarketingAnalytics #B2BMarketing #SubscriberGrowth #VanityMetrics #EmailAnalytics #NewsletterStrategy #FexingoBusiness #BusinessPodcast #Marketing #EmailList #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo
• How Newsletter Writers Use AI Without Losing Their Voice 29.05.2026 9p

  In this episode, Lucas and Luna explore how newsletter writers are integrating AI tools into their workflow without sacrificing authenticity or reader trust. They break down the case of a business newsletter that uses AI for research summaries and subject line testing, but keeps the core writing human. The hosts discuss the balance between efficiency and voice, the risk of generic AI content, and practical strategies for using AI as an assistant rather than a replacement. They also touch on the latest updates in AI writing tools as of May 2026, including new features from Substack and Beehiiv that incorporate AI. If you're a newsletter creator wondering how to leverage AI without losing what makes your writing unique, this episode offers concrete examples and thoughtful analysis. #AIWriting #NewsletterStrategy #Substack #Beehiiv #ContentMarketing #EmailMarketing #AIForCreators #NewsletterTips #WritingVoice #AIAssistant #MarketingTech #NewsletterGrowth #ContentCreation #AITools #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
• How Newsletters Use Automated Segmentation to Double Open Rates 28.05.2026 9p

  Most newsletter growth advice focuses on subject lines or landing pages. But the real lever is automated segmentation: dividing your list by behaviour and sending different content to different subscribers. In this episode, Lucas and Luna break down how one mid-size newsletter used a simple 'clicked vs. didn't click' split to push open rates from 32% to 61% in six weeks. They walk through the specific triggers, the tools (Mailchimp vs. Beehiiv vs. custom), and the data you actually need to start. No fluff — just a tactical playbook for anyone running a newsletter today. Plus, a brief sidebar on why listener support keeps this show ad-free. #NewsletterSegmentation #EmailMarketing #Automation #OpenRates #Beehiiv #Mailchimp #Substack #MarketingStrategy #DataDriven #ListGrowth #ContentPersonalization #SmallBusiness #CreatorEconomy #EmailAutomation #MarketingPodcast #BusinessPodcast #FexingoBusiness #NewsletterTips Keep every episode free: buymeacoffee.com/fexingo
• How Newsletters Are Using Podcasts to Grow Subscribers 28.05.2026 11p

  In episode 16 of The Newsletter Podcast, Lucas and Luna explore a rising trend: newsletter creators launching companion podcasts to drive subscriber growth. They zero in on a specific case — the 'Marketing Examined' newsletter, which added a daily 5-minute podcast and saw a 40% increase in free-to-paid conversion within one quarter. The hosts break down why audio works as a trust-building channel, how to repurpose content without burning out, and the surprising data on average listen-through rates for newsletter podcasts. They also discuss the 'halo effect' on sponsorship revenue and why platforms like Spotify are incentivizing cross-format creators. If you run a newsletter and have been thinking about starting a podcast, this episode gives you the concrete numbers and strategy to decide whether it's worth your time. #NewsletterPodcast #EmailMarketing #PodcastGrowth #ContentStrategy #MarketingExamined #SubscriberConversion #AudioContent #CreatorEconomy #NewsletterBusiness #PodcastMarketing #ContentRepurposing #OrganicGrowth #SponsorshipRevenue #CrossFormat #FexingoBusiness #BusinessPodcast #Marketing #NewsletterStrategy Keep every episode free: buymeacoffee.com/fexingo
• How Newsletters Are Using Interactive Polls to Boost Engagement 27.05.2026 6p

  In this episode, Lucas and Luna explore the rising trend of interactive polls in email newsletters. They dive into a specific case: how the marketing newsletter 'Trends Weekly' added a simple two-option poll to its welcome email and saw a 34% increase in click-through rates and a 12% boost in reply rates within the first month. The hosts discuss the psychology behind polls—why they tap into our desire to share opinions and feel heard—and offer practical tips for newsletter writers: keep it binary, share results in the next issue, and use polls to segment your audience for better personalization. They also touch on tools like Beehiiv's built-in polls and Substack's native comments feature, and how one writer used a poll to decide the topic for their next deep-dive, creating a sense of co-creation with subscribers. If you're looking for a low-effort, high-return tactic to make your newsletter more interactive, this episode is for you. #NewsletterMarketing #EmailNewsletter #EngagementStrategy #InteractivePolls #AudienceFeedback #Substack #Beehiiv #MarketingTips #ContentStrategy #EmailMarketing #SubscriberEngagement #NewsletterGrowth #MarketingTools #AudienceSegmentation #PsychologyOfEngagement #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
• How Newsletter Writers Are Using Referral Programs to Grow 27.05.2026 8p

  Referral programs are the quiet growth engine behind some of the fastest-growing newsletters today. Lucas and Luna break down the mechanics of viral loops in email, using concrete examples like Morning Brew's referral program that added 200,000 subscribers in one year. They discuss why referral incentives work better than paid ads, the psychology of social currency, and how small newsletters can implement a simple referral system without a big budget. Tune in to learn the specific tactics—like unique referral links, leaderboards, and tiered rewards—that turn subscribers into your best marketers. Plus, a candid moment about why this show stays ad-free and how listener support keeps it going. #ReferralPrograms #NewsletterGrowth #MorningBrew #ViralLoops #EmailMarketing #SubscriberGrowth #MarketingStrategy #WordOfMouth #GrowthHacking #NewsletterBusiness #ReferralMarketing #AudienceBuilding #ContentMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
• How Newsletters Are Reselling Reader Data for Profit 26.05.2026 9p

  Email newsletters don't just make money from subscriptions and sponsorships—many are quietly monetizing their subscriber data by packaging and reselling audience insights to third parties. In episode 13 of The Newsletter Podcast with Fexingo, Lucas and Luna unpack how a mid-size Substack publication can earn between $20,000 and $80,000 per year from data partnerships alone. They walk through the mechanics of data licensing, the key ethical guardrails (anonymization, opt-in consent), and why platforms like Substack and Beehiiv are building infrastructure to facilitate these deals. They also explore the tension between revenue and trust: one OZY Media-like misstep could torch a list that took years to build. This episode offers a concrete look at a revenue stream most writers don't talk about publicly, and what it means for the future of independent publishing. #NewsletterBusiness #EmailMarketing #DataMonetization #Substack #Beehiiv #Privacy #AudienceInsights #DataBroker #IndependentPublishing #FirstPartyData #MarketingStrategy #RevenueStreams #NewsletterGrowth #AdSales #ContentMonetization #FexingoBusiness #BusinessPodcast #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo
• Why Newsletters Are Hiring Full-Time Ad Sales Teams 26.05.2026 9p

  Episode 12 of The Newsletter Podcast with Fexingo. Lucas and Luna explore a shift in the newsletter business: as top independent writers scale into seven-figure revenue, they're moving beyond passive ad networks and hiring dedicated ad sales teams. The hosts walk through the economics—how a single sales hire can double sponsorship yield by negotiating custom packages, managing direct relationships, and filling remnant inventory. They reference real numbers from a Substack writer who crossed $500k in ad revenue after hiring a salesperson, and discuss when the move makes sense (typically past 50k subscribers) versus when it's a distraction. A concrete look at the operational maturity of newsletter media companies in spring 2026. #NewsletterBusiness #Substack #Beehiiv #Sponsorships #AdSales #IndependentMedia #EmailMarketing #Publishing #CreatorEconomy #RevenueOperations #MediaBusiness #DirectSales #Marketing #BusinessPodcast #FexingoBusiness #NewsletterPodcast #LucasAndLuna #ScalingNewsletters Keep every episode free: buymeacoffee.com/fexingo
• How Newsletter Writers Are Building Mini Media Empires 25.05.2026 9p

  Lucas and Luna explore a growing trend in the newsletter space: writers who are expanding from a single publication into a portfolio of niche titles, building what amounts to a mini media empire under their own brand. They cite the example of a writer who started with a newsletter about fintech, then launched two more on venture capital and remote work—growing combined revenue to over $500,000 a year. The episode drills into the economics of running multiple newsletters, including the 60% margin improvement from shared infrastructure and cross-promotion. They also discuss the risks: audience fatigue, spreading too thin, and the delicate art of hiring a small team. The hosts consider whether the future of independent publishing is fewer superstars and more small groups. #NewsletterBusiness #NewsletterGrowth #Substack #Beehiiv #MiniMediaEmpire #EmailMarketing #NewsletterStrategy #ContentBusiness #IndependentMedia #CreatorEconomy #NicheNewsletters #NewsletterPortfolio #CrossPromotion #MediaEntrepreneurship #WritersOnSubstack #NewsletterRevenue #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
• How Newsletters Are Building Their Own Ad Networks 25.05.2026 9p

  In this episode of The Newsletter Podcast, Lucas and Luna explore a growing trend: newsletter writers banding together to form their own ad networks. They break down how collectives like Swapstack and the emerging 'independent newsletter coalitions' work, using the example of a group of 15 tech newsletters that pooled inventory to compete with programmatic giants. They discuss the economics—how a writer with 20k subscribers can earn CPMs of $30 to $50 instead of the typical $10—and the trade-offs around control, brand safety, and editorial independence. Luna brings a specific case: a cohort of five newsletters focused on remote work that started a shared sponsorship marketplace in early 2026 and saw 40 percent higher fill rates within three months. They also touch on what this means for the broader newsletter business model, especially as platforms like Substack and Beehiiv experiment with their own ad tools. #NewsletterAdvertising #Substack #Beehiiv #IndependentAdNetworks #Swapstack #NewsletterMonetization #CPM #RemoteWorkNewsletters #SponsorshipInventory #PublisherCoalitions #ProgrammaticAdvertising #EmailMarketing #NewsletterBusiness #CreatorEconomy #MediaBusinessModels #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
• Why Your Newsletter Should Charge a Subscription Fee 24.05.2026 7p

  Most newsletter creators start with free subscriptions, hoping to convert readers later. But in this episode, Lucas and Luna explore why charging from day one might actually build a stronger, more sustainable business. Using the case study of The Browser, a curated newsletter that charges $4.90 per month and has over 100,000 paid subscribers, they break down the economics of paid newsletters, the psychology of commitment, and why free readers are often the most expensive asset. They also discuss the trade-offs: slower growth, higher churn expectations, and the need for genuine value. Plus, a look at how Substack's tipping feature and premium tiers are reshaping the model. #NewsletterBusiness #PaidNewsletters #TheBrowser #Substack #Beehiiv #SubscriptionModel #EmailMarketing #ContentBusiness #RevenueModel #ReaderPsychology #Commitment #ValueProposition #Marketing #Business #FexingoBusiness #BusinessPodcast #NewsletterGrowth #Monetization Keep every episode free: buymeacoffee.com/fexingo
• The Newsletter Growth Engine You Are Probably Overlooking 24.05.2026 10p

  In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore why most newsletter creators obsess over landing pages and welcome sequences but ignore the single most powerful growth lever: the share-forward rate. Drawing on data from Beehiiv's 2025 newsletter benchmarks, they break down how a ten percent improvement in forward-to-open ratio can compound to fifty percent more subscribers in six months. They discuss why referral programs often fail and what actually works, from the subtle art of the 'send to a friend' prompt to the surprising impact of newsletter-specific social sharing buttons. If you are running a newsletter or thinking of starting one, this episode will change how you think about organic growth. #NewsletterGrowth #EmailMarketing #Beehiiv #Substack #ReferralMarketing #ShareForwardRate #OrganicGrowth #EmailNewsletter #MarketingStrategy #CreatorEconomy #NewsletterTips #GrowthHacking #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #ContentMarketing #NewsletterBusiness Keep every episode free: buymeacoffee.com/fexingo
• Why Your Newsletter Needs an Offer Not Just Content 23.05.2026 11p

  Lucas and Luna break down why the most successful newsletter writers aren't just great at writing—they're great at selling. Drawing on the case of 'The Hustle' before its acquisition and the 'Morning Brew' playbook, they argue that a clear, compelling offer (a job board, a course, a sponsorship model) beats pure editorial quality for growth. They explain the 'offer-first' framework, why a welcome email should pitch before it teaches, and how even a solo operator can design a newsletter that works as a product. If your open rate is fine but your conversion rate is flat, this episode reframes the problem. #NewsletterBusiness #OfferDesign #MorningBrew #TheHustle #EmailMarketing #SubscriptionStrategy #ContentMonetization #Marketing #FexingoBusiness #BusinessPodcast #NewsletterGrowth #SponsorshipModel #JobBoard #WelcomeSequence #Freemium #ConversionRate #SoloCreator #ProductThinking Keep every episode free: buymeacoffee.com/fexingo