iGaming Real Talk
Surya Palli
0
iGaming Real Talk is a podcast where real conversations take centre stage. We speak with founders, creators, and leaders, mostly from the iGaming world and some from beyond. The show discusses what it really takes to grow, lead, and keep going. Hosted by Surya Palli.
Epizódok
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Are There Too Many iGaming Events? | Alex Pratt, Clarion Gaming | iGaming Real Talk 12.08.2026 23pAre there too many iGaming events and how should companies decide which ones are worth attending?Flexing an initial milestone of Episode 70 of iGaming Real Talk, we are here with Alex Pratt,Managing Director at Clarion Gaming, about the changing landscape of iGaming events.Alex shares his perspective on iGB Live, ICE, event ROI and return on objectives, measuring valuethrough data, the role of technology and fintech, and why an event should be treated as part of a widermarketing campaign.We talked about how the industry is facing:- Too many events competing for the same budgets- Rising costs for exhibitors and attendees- Difficulty proving the real value of events- Smaller suppliers competing with huge exhibition stands- Limited time for follow-ups between events- Growing pressure to measure attendee and buyer behaviourWhat this conversation explores:- Why iGB Live gives smaller suppliers a level playing field- Why London gives iGB Live a unique advantage- How ICE is expanding beyond the traditional gaming event- Why event success should be measured by clear objectives- How data can help prove the value of events- Why events need to be part of a wider marketing campaignEpisode 70 of iGaming Real Talk. NOW LIVE on YouTube.Brought to you by: St8: https://st8.io/ Endorphina: https://endorphina.com/ -
The biggest Mistake Companies Make with AI | David Harris and Vlad Bondarenko | ReferOn 10.08.2026 34pAI can build an app. But can it understand an iGaming business?In Part 2 of iGaming Real Talk, David Harris and Vlad Bondarenko from ReferOn go beyond affiliate tracking to talk about AI, product development, legacy systems, migrations, and what it really takes to build B2B software for iGaming.The industry is moving fast, but some problems are still very familiar:Legacy affiliate platforms that are difficult to move away fromLarge operators stuck with old workflows and systemsLong and complex platform migrationsProduct teams building features users may not actually needAn iGaming industry that can be slow to adopt ideas from other industriesThe growing pressure to use AI without simply adding it because it's the latest buzzwordFinding the balance between automation and human relationshipsBuilding software that feels simple in an industry full of complex systemsThis conversation looks at how ReferOn is tackling some of these problems.Using AI for real tasks like QA, prototyping and creating tracking linksLooking outside iGaming to find better product ideas, with examples from crypto, finance and gamingBuilding around real customer problems instead of guessing what users wantMaking migrations easier by understanding how operators actually work day to dayShowing users how the product fits their workflow, rather than forcing them to learn a completely new way of workingKeeping the human side of iGaming alive, even as more parts of the business become automatedUsing automation to make work easier, rather than using AI simply for the sake of saying a product has AIThe conversation also gets personal, with Vlad sharing his approach to hiring, why he looks for the “spark in the eyes,” and why David believes relationships and human connection still matter in iGaming.They also discuss ReferOn's management buyout, the future of affiliate management platforms, and where the space could be heading next.Whether you're an operator, affiliate manager, product leader, or simply interested in the future of iGaming technology, this conversation offers valuable insights into one of the industry's fastest-evolving infrastructure categories.--------Brought to you by: My Gaming License: https://www.mygaminglicense.com/ 9th Street Games: https://9thstreet.games/ -
Regulated iGaming Explained: ST8's Strategy for UK, Ontario & Alberta | David Fall | St8 06.08.2026 10pEvery game aggregator says they have great content. So what actually makes operators choose one over another?David Fall, Business Development Manager at St8 addressed our curiosity here. The game aggregation market is crowded. Almost every company says they have the best platform, the best technology and the best content. But operators today are dealing with much bigger challenges than choosing another API.In this episode, we talk about:Why regulated markets are becoming the biggest focus for aggregatorsWhat operators actually need from a game aggregation partnerWhy personalization still matters in a technology businessThe biggest challenges operators face in regulated marketsExpanding into Ontario, Alberta, the UK and other licensed jurisdictionsHow St8 plans to compete with larger, established aggregatorsWhy trust and transparency matter when working with operatorsThe future of casino game aggregationOne thing I found interesting was David's mindset. St8 doesn't try to be the biggest company in the room. They openly call themselves the underdog. Their focus is building long-term relationships with operators and growing market by market.If you work with casino platforms, game aggregation, regulated markets or operator partnerships, this conversation gives a good look into how one of the newer players is approaching the industry.Guest David Fall : https://www.linkedin.com/in/david-fall-5a3875158/ Business Development Manager, St8About St8St8 is a fully licensed casino game aggregator and full-service technology provider helping operators launch, manage and scale in regulated markets. To learn more about St8, please visit https://st8.io/ Brought to you by: St8: https://st8.io/ Endorphina : https://endorphina.com/ -
AI, Fraud & Affiliate Marketing: What Operators Need to Know | Levon Nikoghosyan | AffPapa 04.08.2026 36pAffiliate Marketing Has a Bigger Problem Than Traffic.The more people I speak to in this industry, the more I realise that the biggest risk isn't finding affiliates.Because let’s assume you find 10 good affiliates, are you sure that all their past results are their own and not some fake screenshots, AI-generated reports or maybe edited screenshots? Presenting you Episode 67 with Levon Nikoghosyan, CEO of @affpapa ,where we understand how affiliate marketing is changing, and whether the industry is actually keeping up.In this episode, we discuss:- Why affiliate fraud is becoming more sophisticated- How AI is making fake reports look real- Operators getting scammed repeatedly- The debate around affiliate listing fees- Why trust is becoming harder to build- Where affiliate marketing is heading nextOne thing I liked about this conversation is that he didn't pretend there was one perfect solution. Levon has seen these problems from every angle, as a platform, working with operators, affiliates, and brands. He made this discussion practical instead of theoretical.If you work with affiliates, manage affiliate partnerships, or run an iGaming business, this episode will help you think about:- How operators can better protect themselves- What affiliates should expect from platforms- Where AI is helping and where it's creating new risks- What needs to change if the industry wants stronger partnershipsFollow Levon’s Journey (https://www.linkedin.com/in/levon-nikoghosyan/)Affpapa (https://affpapa.com/)Subscribe to iGaming Real Talk for honest conversations with the people building the iGaming industry.Hosted by Surya Palli.Sponsored by:MyGamingLicense and 9th Street Media.--------Brought to you by: My Gaming License: https://www.mygaminglicense.com/ 9th Street Games: https://9thstreet.games/ -
Are prediction markets the future of sports betting? | Chris Nikolopoulos | BETBY 31.07.2026 17pWhat will the next generation of sports betting actually look like?Everyone talks about AI, prediction markets, and new products. But what are operators actually preparing for? And where is player behaviour really heading?We are at episode 66 of iGaming Real Talk. Our host Surya Palli caught up with Chris Nikolopoulos, Chief Commercial Officer at BETBY, to discuss the trends shaping the future of sports betting.From why sportsbooks are now competing with TikTok and Telegram for attention, to the rise of micro-betting, prediction markets, and retention strategies for major sporting events, this conversation looks beyond today's headlines and into what's coming next.We also explore how BETBY approaches marketing differently, including its partnership with Magnus Carlsen and why strategic thinking has become part of the company's identity.Why attention has become the biggest challenge for sportsbooksHow operators should prepare for the next World CupThe rise of micro-betting and changing player behaviourPrediction markets and where they fit into the industryWhy BETBY partnered with Magnus CarlsenWhat the future of sports betting products looks likeIf you're building products, running a sportsbook, or simply curious about where the industry is heading, this episode is worth watching.Subscribe for more conversations with the people building the future of iGaming.—-Brought to you by: Kensho Media: https://www.kenshomedia.com/ Quantum Gaming: https://quantumgaming.com/ -
Lazy Intelligence: A Smarter Way to Build B2B Products | David Harris and Vlad Bondarenko | ReferOn 29.07.2026 35pAffiliate management platforms are becoming a critical part of iGaming infrastructure, but what actually makes a modern platform stand out?In episode 65 of iGaming Real Talk, Surya Palli is with David Harris and Vlad Bondarenko from ReferOn to discuss the philosophy behind building an affiliate management platform that's designed for today's operators and affiliates.Instead of simply replacing legacy software, ReferOn is rethinking how affiliate management should work. From reducing unnecessary clicks to creating flexible reward structures and dynamic reporting tools that scale with growing businesses.In this conversation, we discuss:- Why many operators are moving towards third-party affiliate platforms- The biggest problems with legacy affiliate management systems- How ReferOn approaches product development differently- The importance of simplicity in SaaS products- Flexible commission structures and dynamic reporting- Why iGaming can learn from other SaaS industries- How product ideas evolve from real customer problems Whether you're an operator, affiliate manager, product leader, or simply interested in the future of iGaming technology, this conversation offers valuable insights into one of the industry's fastest-evolving infrastructure categories.Connect with David: https://www.linkedin.com/in/david-harris-405a4576/Connect with Vlad: https://www.linkedin.com/in/bondbvs/Subscribe for more conversations with the people shaping the future of iGaming from business and technology to the ideas that influence them.--------Brought to you by: My Gaming License: https://www.mygaminglicense.com/ 9th Street Games: https://9thstreet.games/ -
What does it really take to build games for Brazil? | Fabíola Jaeger | Caleta Gaming 24.07.2026 17pBuilding iGames might not be the easiest thing but there’s something much harder. That is building games for BRAZIL. We are here to learn about this from someone who used to write codes, products and now has built one of the leading gaming studios in Brazil. In Episode 64 of iGaming Real Talk, our host Surya Palli had a talk with Fabíola Jaeger, Co-founder & CEO of @caletagaming , to discuss her journey from software developer to building one of Brazil's leading game studios.The conversation also explores how Brazil's regulated market is evolving, what game providers need to understand about Brazilian players, and why community and local culture are becoming key parts of game development.We talk about:- How Fabíola founded Caleta Gaming- Why poker inspired her career in gaming- What regulation has changed for game providers in Brazil- How Brazilian player behaviour differs from other markets- Why community-driven games perform better- The importance of localised and customised content- What's next for Caleta Gaming and Brazil's gaming marketIf you're interested in Brazil, game development, localisation, or the future of regulated iGaming, this conversation is worth watching.- -Brought to you by: Evoverse - Custom crypto casino source code provider. Launch your crypto casino with full control. https://www.evo-verse.com Blokotech - Your go-to platform provider for the LATAM market - https://blokotech.com -
The SiGMA marketing machine behind high-impact events 22.07.2026 24pHow does SiGMA run 8 events in a year?We got curious about their marketing machine and the leader running the show so we caught with Lauranne Urban, the CMO at @sigmaworld.official to figure out the SiGMA marketing machine.As they get closer to their second Americas summit of the year, this time in Mexico, here’s a throwback to the @sigma.world.brasil podcast. In the episode 63, Lauranne Urban shares part of their secret marketing recipe for generating attention for 8 global summits every year and, more importantly, the talented team that makes it all happen.We talk about:Why B2B marketers shouldn’t rely only on LinkedInThe marketing strategy behind SiGMA’s global eventsBuilding a world-class creative teamCreating a brand that stays top of mindThe people and processes behind SiGMA’s growth“In B2B, one of the biggest mistakes marketers make is assuming professionals are only on LinkedIn. Good marketing follows you into your personal life. It shows up naturally, multiple times a day, without you even realising it. You might see a brand five times across different platforms, and by the sixth time, everything connects.”Building a global brand takes more than great ideas. It requires a world-class team, clear processes, constant innovation, and people who are passionate about pushing the boundaries of marketing and creativity. -
Psychedelics and Gaming Addiction 20.07.2026 12pThis episode contains discussion of psychedelics and related substances in the context of personal perspectives and scientific research. The content is intended for informational and educational purposes only and should not be interpreted as medical advice or as an endorsement or encouragement of the use of any controlled substances.Most conversations in iGaming are about products, regulation, or growth.This one went somewhere completely different.In episode 62 of iGaming Real Talk, Surya Palli caught up with Alexandre Tomic, Founder of Alea, for one of the most unconventional conversations we've ever recorded.Alexandre shares why he's fascinated by consciousness research, the science behind psychedelics, how studies at Imperial College are changing the way we understand the brain, and why he believes luck is much deeper than most people think.This isn't a conversation about products or company updates.It's about curiosity, philosophy, science, and asking questions that most people avoid.In this episode: • Did psychedelics shape human evolution? • What brain scans reveal during psychedelic experiences • What happens during a mushroom journey • DMT, consciousness and scientific research • Why Alexandre believes luck deserves deeper exploration • The intersection of science, philosophy and entrepreneurship -
Why do so many iGaming games still feel the same? 16.07.2026 12pWhy do so many iGaming games still feel the same?In Episode 61 of iGaming Real Talk, Our host Surya Palli caught up with Dominic Sawyer, CCO of Tequity, to talk about building games that actually stand out.Instead of chasing volume, Tequity is focusing on originals, exclusive branded games, and niche publishing partnerships. Dominic also shares why crypto-inspired products, prediction games, and operator customisation could shape the next phase of iGaming.We Cover:Why Tequity is investing in original games over quantityThe difference between Originals, Exclusives and PublishingCrypto trading games and why they're gaining attentionHow operators can create more unique player experiencesThe move into regulated markets with BMM-certified gamesWhy customisation could become a bigger competitive advantageIf you're interested in product, game development, crypto gaming, or where iGaming is heading next, this conversation is worth watching.Subscribe for more conversations with the people building the future of iGaming.Brought to you by: Kensho Media: https://www.kenshomedia.com/ Quantum Gaming: https://quantumgaming.com/Hosted by Surya Palli | For podcast sponsorship and collabs: surya@igamingrealtalk.comConnect at / suryapalli28 Check out igamingrealtalk.com WhatsApp community & Podcast. -
Affiliates vs Operators? The Real Problem Nobody Talks About 14.07.2026 10pWhy do operators lose up to 70% of their players in the first month?In episode 60 of iGaming Real Talk, our host Surya Palli is with Shahar Attias, CEO of Hybrid Interaction, to talk about one of the biggest challenges in iGaming: retention.The conversation goes beyond CRM tools. Shahar explains why operators and affiliates often blame each other, how that hurts both sides, and what needs to change if the industry wants to improve player lifetime value.They also discuss how real-time CRM, crypto casinos, and streamers are changing the affiliate landscape.In this episode:Why operators lose most players in the first monthThe toxic relationship between operators and affiliatesWhy real-time CRM is no longer optionalCPA vs Rev Share: what's changing?How affiliates can help improve retentionAre streamers replacing traditional affiliates?How player behaviour changes across different traffic sourcesWhy communication matters more than everIf you're an operator, affiliate, CRM manager, or marketer in iGaming, this episode offers practical insights into where retention is breaking down and how to fix it.Guest: Shahar AttiasCEO, Hybrid InteractionThis series is brought to you by:Evoverse - Crypto casino source code and case opening solutions.https://www.evo-verse.com Wicked Games - slot games that slap.https://www.wicked.games🎙️ Hosted by Surya PalliSubscribe to iGaming Real Talk for more conversations with the people building the future of iGaming -
Why Gray Market Operators Must Pivot to Regulated Markets 13.07.2026 18pPrediction markets are everywhere right now. But are they same as iGaming or something entirely different?In this episode 59 of iGaming Real Talk, our host Surya Palli meet with David Carruthers, Principal & CEO of David Carruthers Consulting Limited, to talk about leadership, regulation, prediction markets, gray markets, and why the industry needs to do a better job of speaking for itself.David has seen the industry grow from the very beginning. His views are direct, practical, and shaped by decades of experience across regulated markets around the world.In this episode, we cover:Why the iGaming industry deserves more respectThe biggest mistake operators make with regulatorsWhy gray markets are a short-term strategyHis honest take on prediction marketsHow operators should think about regulationWhy listening is one of the most important leadership skillsThe problem with modern executive leadershipThe role of gut instinct when building a businessAdvice for young founders entering the industryBrought to you by: Kensho Media: https://www.kenshomedia.com/ Quantum Gaming: https://quantumgaming.com/ Hosted by Surya Palli Connect with Surya: / suryapalli28 For podcast sponsorship and collabs: surya@igamingrealtalk.com igamingrealtalk.com -
Has Regulation Changed the Affiliate Game in Brazil? 10.07.2026 11pBrazil's iGaming affiliate market looks very different today than it did a year ago.In episode 58 of iGaming Real Talk, Surya Palli speaks with Manuel Matos, CEO of Super Affiliados, about what has changed since regulation and what affiliates need to do differently now.They talk about why some marketing methods no longer work, how streamers and tipsters are changing the way they create content, and why operators are being much more careful than before.Manuel also shares what's next for Super Affiliados, including their return to the market, a new acquisition, stronger anti-fraud systems, and their plans for Brazil and the rest of Latin America.In this episode, we talk:How regulation changed affiliate marketing in BrazilWhy streamers and tipsters have to be more carefulThe biggest challenges affiliates face todaySuper Affiliados' new plans and directionTheir latest acquisition and anti-fraud toolsWhy Brazil is still a big opportunityWhich Latin American markets they're watching nextIf you work in affiliate marketing, iGaming, or the Latin American market, this episode is worth watching.🎙️ Guest: Manuel Matos, CEO, Super AffiliadosLet us know your thoughts in the comments, and don't forget to subscribe for more conversations with the people building the iGaming industry.Brought to you by:Evoverse: https://evo-verse.com/ Blokotech: https://blokotech.com/ Hosted by Surya Palli | For podcast sponsorship and collabs: surya@igamingrealtalk.com | / suryapalli28 Check out igamingrealtalk.com WhatsApp community & Podcast. -
Is this really the first ever license for Prediction Markets? | Shahar Mor | Liberia Gaming 09.07.2026 14pIs this really the first ever license for Prediction Markets? Are prediction markets the next big shift in iGaming?In episode 57 of iGaming Real Talk, Surya Palli had a talk with Shahar Mor, Exclusive Global Representatives of the Liberia Online Gaming and Casino Commission, to discuss one of the industry's fastest-growing and most debated topics i.e. PREDICTION MARKETS.We discuss the legal grey areas between the US and Europe, why Liberia decided to introduce one of the first dedicated regulatory frameworks for prediction markets and where the industry could be heading next.In this episode, we cover:Why prediction markets are becoming one of gaming's hottest topicsWhy the US and Europe see prediction markets differentlyWhy Liberia launched a dedicated prediction market licenceThe biggest regulatory and player protection challengesHow prediction markets differ from traditional sports bettingCan operators offer sports, crypto, politics, weather and more on one platform?Why regulation needs to move faster than technologyIs this the future of the gaming industry?If you're an operator, supplier, regulator, investor, or simply curious about where iGaming is heading, this episode offers a perspective you don't hear every day. -
Why SOFTSWISS Repositioned its Brand | Miranda Guliashvili on Regulated Markets & Prediction Markets 07.07.2026 16pWhat does it take to reposition one of the biggest B2B brands in iGaming?In episode 56 of iGaming Real Talk, at iGB London, our host Surya Palli sits down with Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, to discuss why the company decided it was the right time to introduce its positioning beyond being just a technology provider.Operators are looking for more than software products in the regulated market of iGaming.They want partners who understand compliance, market expansion, industry complexity, and long-term growth. Miranda explains how SOFTSWISS' new positioning reflects the role the company has already been playing for years and the strategy beyond just the new logo Miranda also talks about the company's focus on Latin America and Africa, what the repositioning means for existing partners, how the "SOFTSWISS Has More" campaign came together, and why prediction markets have become one of the hottest topics in iGaming today.In this episode, we cover:Why SOFTSWISS decided to reposition its brand nowWhy regulated markets are shaping the company's futureWhat the new positioning means for operators and partnersThe thinking behind the "SOFTSWISS Has More" campaignBuilding an integrated iGaming ecosystem beyond a single productExpansion across Brazil, Peru, Colombia & South AfricaWhy prediction markets are becoming a major opportunityHow SOFTSWISS approaches emerging trends while managing regulatory uncertaintyWhether prediction markets complement or compete with traditional gaming products -
Eman Pulis | SiGMA South Asia, iGaming Regulations & Why SiGMA Always Moves First 06.07.2026 9pWhy did SiGMA choose Sri Lanka over Thailand? Why does the company consistently expand into emerging markets before everyone else? And where does Eman Pulis believe the next wave of growth in iGaming is coming from?Recorded live at SiGMA Asia Manila, episode 55 of iGaming Real Talk featured host Surya Palli with Eman Pulis, Founder of SiGMA Group, for a conversation about regulation, market timing, and the strategy behind one of the industry's biggest event brands.Rather than waiting for markets to mature, SiGMA has built its reputation by entering early, working closely with authorities, and helping shape conversations around regulated gaming. Eman also shares why Sri Lanka became the natural choice for SiGMA South Asia, what makes the region so important, and how SiGMA Rome is evolving into much more than a gaming conference.In this episode, we cover:Why SiGMA moved its South Asia event to Sri LankaThe reality of regulation across Asian marketsWhy SiGMA believes in entering markets before the rest of the industryThe opportunity across South Asia's two billion peopleHow SiGMA Rome is expanding beyond gamingThe rise of Frontier Tech, AI, crypto, fintech, and their impact on iGamingWhy the future of industry events is about connecting different ecosystems, not just oneIf you're an operator, supplier, affiliate, investor, regulator, or simply interested in where global iGaming is heading, this conversation offers a behind-the-scenes look at how one of the industry's most influential event brands makes its biggest decisions.The Real Roadshow episode is brought to you by Kensho Media: Helping iGaming companies rank higher with SEO since 2008https://www.kenshomedia.com/ Quantum Gaming: Providing white-label and turnkey casino solutions for emerging markets.https://quantumgaming.com/ -
AI in iGaming: What 80 Industry Leaders Revealed | Viktoriia Grygorenko | iGaming Real Talk 29.06.2026 14pAI is everywhere. But how much of it is actually happening inside iGaming companies?In episode 54 of iGaming Real Talk, Surya Palli sits down with Viktoriia Grygorenko, CEO of The Playa, to unpack one of the industry's first large-scale research reports on AI adoption in iGaming.Based on responses from more than 80 industry professionals, the conversation looks through the hype and focuses on what operators, suppliers and platforms are actually doing with AI today.In this episode:Why larger operators are adopting AI faster than smaller companiesThe biggest barriers preventing AI adoptionWhich departments are leading AI implementationWhy process automation is winning while LTV prediction still strugglesWhat operators really think about the AI they've already deployedThe one insight every iGaming business should pay attention toIf you're building, operating or investing in iGaming, this conversation offers a practical look at where AI stands today and where it's heading next.Take a look at the report : https://www.theplaya.solutions/librar...This series is brought to you by:Evoverse - Crypto casino source code and case opening solutions.https://www.evo-verse.com Wicked Games - slot games that slap.https://www.wicked.games -
THIS IS WHY OPERATORS LOSE PLAYERS | Franz Gerhart | iGaming Real Talk 26.06.2026 11pMost operators think throwing more budgets will solve growth.Would it though?In episode 53 of iGaming Real Talk, Surya Palli sits down with Franz Gerhart, CEO of Vyking, to understand one of the biggest problems in affiliate marketing today which includes operators chasing volume while ignoring the fundamentals.It could be broken registration funnels or payment friction or why operators are losing affiliate trust without even realising it, this conversation challenges many of the assumptions the industry has accepted for years.Franz also introduces an idea that could reshape how affiliate partnerships are structured in the future and explains why better data sharing, behavioural intelligence and personalization may matter more than bigger marketing budgets.If you're an operator, affiliate, platform provider, or anyone building in iGaming, this episode is packed with practical insights that go far beyond surface-level advice.This series is brought to you by: • Evoverse - Custom Crypto Casino Source Code Solutionshttps://evo-verse.com/ • Wicked Games - Slot Games That Slaphttps://www.wicked.games/ -
THIS AI KNOWS WHO YOUR VIPs ARE | Artsemi Karpovich | CITRON 24.06.2026 11pAt SiGMA Asia Manila, in episode 52 of iGaming Real Talk, our host Surya Palli sits down with Artsemi Karpovich, Head of Sales at Citron, to explore one of the most interesting innovations in crypto iGaming.Citron Analytics is building a blockchain intelligence platform that helps crypto casinos understand player behaviour using publicly available blockchain data. We are enjoying the conversations of how blockchain analytics could reshape operations, CRM, and player retention for crypto operators by identifying VIP players , AI-powered retention strategies & much more. Without revealing personal identities, the platform turns on-chain activity into actionable business intelligence, giving operators a completely new way to understand their players.In this episode:✔️ How blockchain analytics can improve player retention✔️ Why crypto operators need deeper player intelligence✔️ AI-powered wallet analysis explained simply✔️ Identifying VIP users through blockchain activity✔️ Real-world use cases for CRM and operations teams✔️ How crypto operators can personalise marketing campaigns✔️ Why Citron Analytics believes it has no direct competitors✔️ The future of AI + blockchain in iGamingIf you're building a crypto operation, working in player retention, CRM, operations, blockchain, Web3, or iGaming technology, this conversation offers practical insights into where the industry is heading. -
STOP BUYING TRAFFIC UNTIL YOU FIX THIS | GOR CHATYAN | PARTNERMATRIX 22.06.2026 8pDoes affiliate shaving actually happen?In episode 51 of iGaming Real Talk, Surya Palli talks about one of the industry's most controversial topics, and in this conversation, Gor Chatyan, Head of Managed Services & Marketing at PartnerMatrix, doesn't dodge the question.From affiliate fraud and operator mistakes to market localization and the future of affiliate management, this episode explores why simply increasing budgets isn't enough to build a successful affiliate program.Hosted by Surya Palli, this episode of iGaming Real Talk was one of the biggest conversations that revolved around trust, fraud prevention, affiliate relationships, and sustainable player acquisition.🔥 In this episode:✔️ Does affiliate shaving really happen?✔️ Why affiliate fraud increased by 82%✔️ The biggest mistakes operators make with affiliates✔️ Why throwing more money at traffic doesn't solve acquisition✔️ How to build trust between operators and affiliates✔️ Why understanding player behaviour matters more than acquisition volume✔️ The importance of localising your product for every market✔️ Affiliate management trends heading into 2026 and beyondIf you're an operator, affiliate, marketer, startup, or anyone working in performance marketing within iGaming, this episode is packed with practical insights you can apply immediately.FOLLOW GOR’s JOURNEY: / gorchatyan Like, Comment & Subscribe for more conversations with the people shaping the future of iGaming.This series is brought to you by:Evoverse - Crypto casino source code and case opening solutions.https://www.evo-verse.com Wicked Games - Creating casino games that slap.https://www.wicked.games
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