Pattern Shift

Epizódok

• #115 - Stop Treating Your Website Like Your Magnum Opus 06.06.2026 24p

  Send us Fan Mail We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you. • why big ideas turn into start stop progress • how Parkinson’s law makes long deadlines drag • choosing a baseline so version one can go live • simple website essentials for artists, ma...
• #114 - No Script, No Filter 09.05.2026 39p

  Send us Fan Mail We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think. • letting go of perfectionism and choosing honesty over polish • finding calm through slower inputs and solo travel time • Rick Rubin’s The Creative Act and taking notes wit...
• #113 - The honest truth about what's waiting on the other side of that free call button 25.04.2026 14p

  Send us Fan Mail You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly. In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t lea...
• #112 - AI for Creatives: Where to Use It and Where to Stop 11.04.2026 25p

  Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ ...
• #111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way 14.03.2026 26p

  Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to ...
• #110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet 28.02.2026 32p

  Send us Fan Mail We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal. • owning the creative life and business coach identity • why one-off posts fail to reach people • the wedding metaphor for attention and delivery • silence meaning timing, not disinterest • mere exposure effect and the rule of ...
• #109 - Using Intentions as your Creative Compass for 2026 06.12.2025 26p

  Send us Fan Mail In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appre...
• #108 - Branding Isn’t A Logo; It’s How People Decide To Choose You 22.11.2025 40p

  Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen...
• #107 - Planning Doesn’t Kill Creativity — It Protects It 08.11.2025 37p

  Send us Fan Mail - How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a t...
• #106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t 25.10.2025 33p

  Send us Fan Mail I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work. With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from ...
• #105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol 11.10.2025 33p

  Send us Fan Mail SUMMARY Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast. FULL SHOW NOTES WITH TAKEAWAYS + LINKS 🔗 patternshift.fm BEST QUOTE FROM THE EPISODE “I’m not starting over—I’m building on everything I’ve already made...
• #104 - BuJo by the Sea – A 6-Week Summer Journal Challenge 19.07.2025 5p

  Send us Fan Mail Clarity, confidence, and calm… one bullet at a time. Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community. BuJo by the Sea is a relaxed, Bullet Journal–inspired journey. Each day, from July 19 to August 30, you’ll get one simple prompt to help you: Set an intentionReflect on ...
• #103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business" 05.07.2025 38p

  Send us Fan Mail SUMMARY In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS 🔗 patternshift.fm BEST QUOTE FROM T...
• #102 - "Paper, Pen, and Possibility: My Bullet Journal Journey" 21.06.2025 38p

  Send us Fan Mail SUMMARY In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on! FULL SHOW NOTES WITH TAKEAWAYS + LINKS patternshift.fm BEST QUOTE FROM THE EPISODE “The bullet journal method is abou...
• #101 - “My Deepest, Darkest Limiting Belief: I Can’t Help Others if My Business Isn’t Thriving” 09.06.2025 14p

  Send us Fan Mail In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success to align with values over volume. If you’ve ever felt like yo...
• #100 - This is how one person, a mic, and a messy creative mind made it to 100 episodes 🥳 24.05.2025 48p

  Send us Fan Mail SUMMARY It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs. If you’ve ever wondered how a small podcast like this gets made—and what keeps it going—this one...
• #99 - Launch - Sharing your work with connection, not pressure 10.05.2025 26p

  Send us Fan Mail SUMMARY In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and ways to share your work more gently and joyfully. If you’ve be...
• #98 - Organize – Making Space for What Matters 26.04.2025 13p

  Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ ...
• #97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift 17.04.2025 25p

  Send us Fan Mail SUMMARY When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place. Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful...
• #96 - Big Life Changes, Small Business Shifts 29.03.2025 17p

  Send us Fan Mail SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care. I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I’m ch...